CN101916293A - Method and device for introducing media information into file - Google Patents
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- CN101916293A CN101916293A CN201010264841.5A CN201010264841A CN101916293A CN 101916293 A CN101916293 A CN 101916293A CN 201010264841 A CN201010264841 A CN 201010264841A CN 101916293 A CN101916293 A CN 101916293A
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Abstract
This invention discloses a method and a device for introducing media information into a file. The method comprises the following steps of: receiving an on-line file service request; acquiring the original information of the requested file and the metadata information of the file; and inquiring whether the metadata information of the file includes the file object operating information or not, and if so, introducing the media information into the original information of the file according to the file object information in the metadata information and sending the file including the media information to a requester. When a user accesses the information of the on-line file, the device acquires the original information of the current on-line file, detects if it is necessary to introduce the media information into the content of the current file or not, and updates the content of the current file and displays the updated file content to the user if it is necessary. The method fully takes advantages of the media value of the on-line file and can provide the media information, such as advertisements or recommendation information and the like, for the user according to different file contents.
Description
Technical field
The present invention relates to technical field of internet application, more specifically, relate to a kind of method and apparatus of in document, introducing media information.
Background technology
Along with the development of Internet service, the application of the Internet bearer becomes increasingly abundant, and the internet, applications that can present in the browser is extended to the conventional desktop application day by day.The document online treatment is the extension of conventional desktop text processing application in internet, applications, and the online document browser technology has been eliminated the dependence of user for process software gradually.Online document is used as a kind of reading product, the content that is comprised in the document has embodied a kind of speciality of medium in essence, and existing online document is used the original contents that often only presents document on the current market, does not have fully to excavate the intension and the application model of its medium.
Summary of the invention
The technical matters that the present invention will solve provides a kind of method of introducing media information in document, can fully excavate the medium intension and the application model of online document.
The invention provides a kind of method of in document, introducing media information, comprise being received in the on-line documentation services request; Obtain the raw information of requested document and the metadata information of document; Whether comprise the document object operation information in the metadata information of inquiry document, if comprise the document object operation information, then in the raw information of document, introduce media information, and the document that will comprise media information sends to the requestor according to the document object information in the metadata information.
According to an embodiment of the inventive method, before being received in the on-line documentation services request, this method also comprises with the document object information in the raw information of direct mode or indirect mode identification document.
Another embodiment according to the inventive method, be included in common format with document with the step of the document object information in the raw information of direct mode identification document and be converted to when being fit to consolidation form that presents on the internet and the raw information that forms document, synchronously discern the document object information in the document; With the document object information stores in metadata information.
According to the another embodiment of the inventive method, comprise with the step of the document object information in the raw information of indirect mode identification document that common format with document is converted to and be fit to the consolidation form that presents on the internet, to form the raw information of document; Identification document raw information in document object information, and with the document object information stores in metadata information.
According to an embodiment again of the inventive method, this method also comprises: add the document object operation information in metadata information.
According to an embodiment again of the inventive method, the document object operation information is for inserting operation and/or replacement operation.
According to an embodiment again of the inventive method, document object information comprises paging information, text fragment information, header, footer and pictorial information.
According to an embodiment again of the inventive method, common format comprises txt, rtf, doc, ppt and pdf form, and the consolidation form that is fit to present on the internet comprises xml and swf form.
The method of in document, introducing media information of the present invention, when the user capture online document, at first obtain the metadata information of current online document, check and whether need in the content of current document, introduce media information, if desired, then upgrade the content of current document, and the document content after will upgrading is presented to the user.This method has fully been excavated the media value of online document, according to different document contents, can provide for example media information such as advertisement or recommendation information to the user targetedly.
Another technical matters that the present invention will solve provides a kind of device of introducing media information in document, can fully excavate the medium intension and the application model of online document.
The invention provides a kind of device of in document, introducing media information, comprise the request receiver module, be used to be received in the on-line documentation services request; The information acquisition module links to each other with the request receiver module, is used to obtain the raw information of requested document and the metadata information of document; Media information is introduced module, link to each other with the information acquisition module, whether the metadata information that is used for inquiring about document comprises the document object operation information, if comprise the document object operation information, then in the raw information of document, introduce media information, and the document that will comprise media information sends to the requestor according to the document object information in the metadata information.
An embodiment of the apparatus according to the invention, this device also comprise document object information acquisition module, introduce module with media information and link to each other, and are used for the document object information with the raw information of direct mode or indirect mode identification document.
According to another embodiment of apparatus of the present invention, this device also comprises document object operation information insert module, introduces module with media information and links to each other, and is used for adding the document object operation information at metadata information.
According to the another embodiment of apparatus of the present invention, the document object operation information is for inserting operation and/or replacement operation.
According to an embodiment again of apparatus of the present invention, document object information comprises paging information, text fragment information, header, footer and pictorial information.
The device of in document, introducing media information of the present invention, when the user capture online document, at first obtain the metadata information of current online document, check and whether need in the content of current document, introduce media information, if desired, then upgrade the content of current document, and the document content after will upgrading is presented to the user.This method has fully been excavated the media value of online document, according to different document contents, can provide for example media information such as advertisement or recommendation information to the user targetedly.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part.In the accompanying drawings:
Fig. 1 is the schematic flow sheet of first embodiment of the inventive method.
Fig. 2 is the schematic flow sheet of second embodiment of the inventive method.
Fig. 3 is the schematic flow sheet of the 3rd embodiment of the inventive method.
Fig. 4 is the structural representation of first embodiment of apparatus of the present invention.
Fig. 5 is the structural representation of second embodiment of apparatus of the present invention.
Fig. 6 is the structural representation of the 3rd embodiment of apparatus of the present invention.
Fig. 7 is the structural representation of the 4th embodiment of apparatus of the present invention.
Embodiment
With reference to the accompanying drawings the present invention is described more fully, exemplary embodiment of the present invention wherein is described.Exemplary embodiment of the present invention and explanation thereof are used to explain the present invention, but do not constitute improper qualification of the present invention.
The objective of the invention is to propose a kind of method and apparatus of in document, introducing media information, it can be under the online document application scenarios, when user capture common document form (for example, txt (promptly, Text), rtf (that is Rich Text Format), (that is, Document), ppt (promptly for doc, PowerPoint) and pdf (Portable Document Format)), can dynamically in document content, introduce media information.The present invention can join media informations such as advertisement or recommendation information in the document content by the mode of dynamic introducing media information, so that fully excavate the media value that online document is used.
Fig. 1 is the schematic flow sheet of first embodiment of the inventive method.
As shown in Figure 1, this embodiment can may further comprise the steps:
S102 is received in the on-line documentation services request, for example, receives the online document services request that the user sends by browser;
S104, obtain raw information that is requested document and the metadata information that is requested document, wherein, the form that is requested the raw information of document is the suitable consolidation form that presents on the internet, the metadata information that is requested document comprises the document object information that is requested document, alternatively, can also comprise the document object operation information that is requested document;
S106, inquire about in the metadata information that is requested document and whether comprise the document object operation information that is requested document, if comprise the document object operation information that is requested document, then in being requested the raw information of document, introduce media information according to the document object information that is requested document in the metadata information, and the document that will comprise media information sends to the requestor, otherwise, the raw information that is requested document is sent to the requestor, wherein, media information includes but not limited to advertising message and recommendation information.
This embodiment is when user capture online document information, at first obtain the metadata information of current online document, check whether need in the content of current document, introduce media information, if desired, then upgrade the content of current document, and the document content after will upgrading is presented to the user.This method has fully been excavated the media value of online document, according to different document contents, can provide for example media information such as advertisement or recommendation information to the user targetedly.
Fig. 2 is the schematic flow sheet of second embodiment of the inventive method.
As shown in Figure 2, this embodiment can may further comprise the steps:
S202, in advance with the document object information in the raw information of direct mode or indirect mode identification document, and with the document object information stores in metadata information;
S204 is received in the on-line documentation services request;
S206 obtains raw information that is requested document and the metadata information that is requested document;
S208, inquire about in the metadata information that is requested document and whether comprise the document object operation information that is requested document, if comprise the document object operation information that is requested document, then in the raw information of document, introduce media information according to the document object information in the metadata information, and the document that will comprise media information sends to the requestor, otherwise, the raw information that is requested document is sent to the requestor.
Wherein, the step with the document object information in the raw information of direct mode identification document can comprise:
When the raw information that the common format with document is converted to the suitable consolidation form that presents on the internet and forms document, synchronously discern the document object information in the document; With the document object information stores in metadata information.
Step with the document object information in the raw information of indirect mode identification document can comprise:
The common format of document is converted to the suitable consolidation form that presents on the internet, to form the raw information of document; Identification document raw information in document object information, and with the document object information stores in metadata information.
In an instantiation, the common format of document can be converted to the form (for example, xml (that is, Extensible Markup Language) and swf (that is, ShockWave Flash)) that is fit to the WEB displaying, and be stored on the server; Document object information in the form generator data message of server after according to conversion, interchangeable object in the document object information marking document (for example, picture etc.), the positional information of these objects and the positional information that can insert media information.
Above-mentioned common format includes but not limited to txt, rtf, doc, ppt and pdf form, and the consolidation form that is fit to present on the internet includes but not limited to xml and swf form.
This embodiment can obtain the document object information in the raw information of document in several ways.
Fig. 3 is the schematic flow sheet of the 3rd embodiment of the inventive method.
As shown in Figure 3, this embodiment can may further comprise the steps:
S302, with the document object information in the raw information of direct mode or indirect mode identification document, and with the document object information stores in metadata information;
S304 adds the document object operation information in metadata information;
S306 is received in the on-line documentation services request;
S308 obtains raw information that is requested document and the metadata information that is requested document;
S310, inquire about in the metadata information that is requested document and whether comprise the document object operation information that is requested document, if comprise the document object operation information that is requested document, then in being requested the raw information of document, introduce media information according to the document object information in the metadata information, and the document that will comprise media information sends to the requestor, otherwise, the raw information that is requested document is sent to the requestor.
This embodiment can be pushed to service requester with media information when the user capture online document, thereby can fully excavate the media value that online document is used.
In the above-described embodiments, the document object operation information can be for inserting operation and/or replacement operation.Document object information can include but not limited to branch page information, text fragment information, header, footer and pictorial information.
When the document object operation information that is requested document is operated for inserting, for example, can insert media information in the position (for example, dividing blank positions such as page position and/or text fragment) of some object that is requested document.
When the document object operation information that is requested document is replacement operation, for example, can as required some object (for example, information such as header, footer and/or picture) that is requested in the document be replaced with media information.
Above-mentioned media information can be but the advertising message and the recommendation information that are not limited to be pushed termly by ad system.
Thereby, the present invention can dynamically be requested to introduce media information in the document when the user asks the online document service, simultaneously, the present invention can also make and be requested document and separate deployment with the media information that is introduced into, and (promptly according to the indication of metadata information, document object operation information in the metadata information) dynamically integrates, thereby can change the media information that is requested in the document easily.
In the 4th embodiment of the inventive method, can comprise identification and the description process of metadata and the process of in document, dynamically introducing media information of document object information.
(1) the description process of the identification of document object information and metadata
In the online document application scenarios, at first (for example with document format commonly used, txt, rtf, doc, ppt and pdf etc.) be converted to and be fit to the consolidation form present on the internet, form after the conversion generally is the structural description data that meet internet standard, for example, xml and swf describe the format information of former document with these structured messages, and the formatted message after will changing by the HTTP mode offers the user, to realize that user side is based on the visit of browser to document content.
Next, structural data after the document format conversion is analyzed, and identify wherein corresponding document object information, for example, divide page information, text fragment information, header, object such as footer and pictorial information, and the location index relative of these objects (position relation and the index relative of object in document, position relation i.e. this object is arranged in which position of which which joint of page or leaf, index relative is that object can be accessed by which type of related information), object type (comprises text, picture, format style, data etc.), object size (the positional information of the layout of object, for example, long, wide size) and object resource (the concrete manifestation information of object, for example, content of text, picture file, all kinds of URL quote) etc.Can (for example generate metadata corresponding information at each document, a meta data file), the document object information that identifies is kept in the metadata information (for example, meta data file) of corresponding document, the metadata information of a plurality of documents can also be kept in the file.
(2) the dynamic process of introducing media information in document
Push media information to the requestor if desired, then can in the metadata information of document, add the document object operation information, for example, insert operation and/or replacement operation, the operation that it has defined the insertion media information in original and/or some object in the original has been replaced with media information, and the descriptor of new object (media information that for example, is introduced into) and the resource access address URL of new object are provided.
When user's online access document resources, at first visit the metadata information of corresponding document resources, obtain and whether have the document object operation information in the current document, if there is the document object operation information, then carry out corresponding operating, upgrade document content, and the formatted message after will upgrading by the HTTP mode offers the user, if there is no the document object operation information then offers the user with the original document content.
This embodiment can dynamically add media informations such as advertisement in the document content, is convenient to fully excavate the media value that online document is used.
Fig. 4 is the structural representation of first embodiment of apparatus of the present invention.
As shown in Figure 4, the device of this embodiment can comprise:
Media information is introduced module 13, link to each other with information acquisition module 12, be used for inquiring about the metadata information that is requested document and whether comprise the document object operation information that is requested document, if comprise the document object operation information that is requested document, then in being requested the raw information of document, introduce media information according to the document object information in the metadata information, and the document that will comprise media information sends to the requestor, otherwise, the raw information that is requested document is sent to the requestor, wherein, media information includes but not limited to advertising message and recommendation information.
This embodiment is when user capture online document information, at first obtain the metadata information of current online document, check whether need in the content of current document, introduce media information, if desired, then upgrade the content of current document, and the document content after will upgrading is presented to the user.This method has fully been excavated the media value of online document, according to different document contents, can provide for example media information such as advertisement or recommendation information to the user targetedly.
Fig. 5 is the structural representation of second embodiment of apparatus of the present invention.
As shown in Figure 5, compare with embodiment among Fig. 4, the device of this embodiment can also comprise:
Document object information acquisition module 21 is introduced module 13 with media information and is linked to each other, and is used for the document object information with the raw information of direct mode or indirect mode identification document.
Wherein, direct mode can be presented as: when the raw information that the common format with document is converted to the suitable consolidation form that presents on the internet and forms document, synchronously discern the document object information in the document; With the document object information stores in metadata information.
Indirect mode can be presented as: the common format of document is converted to the suitable consolidation form that presents on the internet, to form the raw information of document; Identification document raw information in document object information, and with the document object information stores in metadata information.
Above-mentioned common format can include but not limited to txt, rtf, doc, ppt and pdf form, and the consolidation form that is fit to present on the internet can include but not limited to xml and swf form.
This embodiment can obtain the document object information in the raw information of document in several ways.
Fig. 6 is the structural representation of the 3rd embodiment of apparatus of the present invention.
As shown in Figure 6, compare with embodiment among Fig. 5, the device of this embodiment can also comprise:
Document object operation information insert module 31 is introduced module 13 with media information and is linked to each other, and is used for adding the document object operation information at metadata information.
This embodiment can be pushed to service requester with media information when the user capture online document, thereby can fully excavate the media value that online document is used.
In the above-described embodiments, the document object operation information can be for inserting operation and/or replacement operation.Document object information can comprise branch page information, text fragment information, header, footer and pictorial information.
When the document object operation information that is requested document was operated for inserting, for example, media information is introduced module can insert media information in the position (for example, dividing blank positions such as page position and/or text fragment) of some object that is requested document.
When the document object operation information that is requested document was replacement operation, for example, media information is introduced module can replace with media information with some object (for example, information such as header, footer and/or picture) that is requested in the document as required.
Above-mentioned media information can be but the advertising message and the recommendation information that are not limited to be pushed termly by ad system.
Thereby, the present invention can dynamically be requested to introduce media information in the document when the user asks the online document service, simultaneously, the present invention can also make and be requested document and separate deployment with the media information that is introduced into, and dynamically integrate, thereby can change the media information that is requested in the document easily according to the indication of metadata information.
Fig. 7 is the structural representation of the 4th embodiment of apparatus of the present invention.
As shown in Figure 7, the device of this embodiment can comprise:
Online document memory module 41, the raw information that is requested document that is used to store unified document format, this unifies document format generally is the structural description data that meet internet standard, describes the format information of former document with these structured messages;
Document object information acquisition module 21, link to each other with online document memory module 41, be used for document object information with the raw information of direct mode or indirect mode identification document, for example, when adopting indirect mode, can analyze the document that is converted to unified document format, and document object information contained in the document content discerned and handle, the document object information can be the branch page information, text fragment information, header, object such as footer and pictorial information, and the location index relative of these objects, object type, object size and object resource etc., can (for example generate metadata corresponding information at each document, a meta data file), the document object information that identifies is kept in the metadata information (for example, meta data file) of corresponding document;
Document object operation information insert module 31, be used for adding the document object operation information at metadata information, for example, insert operation and/or replacement operation, the operation that it has defined the insertion media information in original and/or some object in the original has been replaced with media information, and provide new object (the resource access address URL of) descriptor and new object for example, the media information that is introduced into, it obtains the media information of propelling movement termly from ad system;
Media information is introduced module 13, link to each other with document object operation information insert module 31, be used for inquiring about the metadata information that is requested document that obtains and whether comprise the document object operation information that is requested document, if comprise the document object operation information that is requested document, then in being requested the raw information of document, introduce media information according to the document object information in the metadata information, and the document that will comprise media information sends to the requestor, otherwise, the raw information that is requested document is sent to the requestor.
Description of the invention provides for example with for the purpose of describing, and is not exhaustively or limit the invention to disclosed form.Many modifications and variations are conspicuous for the ordinary skill in the art.Selecting and describing embodiment is for better explanation principle of the present invention and practical application, thereby and makes those of ordinary skill in the art can understand the various embodiment that have various modifications that the present invention's design is suitable for special-purpose.
Claims (13)
1. method of introducing media information in document is characterized in that described method comprises:
Be received in the on-line documentation services request;
Obtain the raw information of requested document and the metadata information of described document;
Inquire about in the metadata information of described document and whether comprise the document object operation information, if comprise described document object operation information, then in the raw information of described document, introduce media information, and the document that will comprise described media information sends to the requestor according to the document object information in the described metadata information.
2. method according to claim 1 is characterized in that, described be received in the on-line documentation services request before, described method also comprises:
Discern the document object information in the raw information of described document with direct mode or indirect mode.
3. method according to claim 2 is characterized in that, the step of the document object information in the described raw information of discerning described document with direct mode comprises:
When the raw information that the common format with described document is converted to the suitable consolidation form that presents on the internet and forms described document, synchronously discern the document object information in the described document;
With described document object information stores in described metadata information.
4. method according to claim 2 is characterized in that, the step of the document object information in the described raw information of discerning described document with indirect mode comprises:
The common format of described document is converted to the suitable consolidation form that presents on the internet, to form the raw information of described document;
Discern the document object information in the raw information of described document, and with described document object information stores in described metadata information.
5. according to claim 3 or 4 described methods, it is characterized in that described method also comprises:
In described metadata information, add described document object operation information.
6. method according to claim 1 is characterized in that, described document object operation information is for inserting operation and/or replacement operation.
7. method according to claim 1 is characterized in that, described document object information comprises paging information, text fragment information, header, footer and pictorial information.
8. according to claim 3 or 4 described methods, it is characterized in that described common format comprises txt, rtf, doc, ppt and pdf form, the described consolidation form that is fit to present on the internet comprises xml and swf form.
9. device of introducing media information in document is characterized in that described device comprises:
The request receiver module is used to be received in the on-line documentation services request;
The information acquisition module links to each other with the described request receiver module, is used to obtain the raw information of requested document and the metadata information of described document;
Media information is introduced module, link to each other with described information acquisition module, whether the metadata information that is used for inquiring about described document comprises the document object operation information, if comprise described document object operation information, then in the raw information of described document, introduce media information, and the document that will comprise described media information sends to the requestor according to the document object information in the described metadata information.
10. device according to claim 9 is characterized in that, described device also comprises:
Document object information acquisition module is introduced module with described media information and is linked to each other, and is used for discerning with direct mode or indirect mode the document object information of the raw information of described document.
11. device according to claim 10 is characterized in that, described device also comprises:
Document object operation information insert module is introduced module with described media information and is linked to each other, and is used for adding described document object operation information at described metadata information.
12. device according to claim 9 is characterized in that, described document object operation information is for inserting operation and/or replacement operation.
13. device according to claim 9 is characterized in that, described document object information comprises paging information, text fragment information, header, footer and pictorial information.
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