Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only a part of embodiment of the present invention, rather than whole embodiment.Transmitting terminal described in the embodiment of the present invention and receiving terminal can be the entities in MobAd system, can be terminal uses, can be also network side entities.The embodiment of the present invention includes but not limited to above several entity.
Specific embodiment one
The embodiment of the present invention one provides a kind of mobile advertisement service information sending method, and the method comprises: the information that sends request is to receiving terminal; Receive the identifying information of described receiving terminal feedback; Judge described identifying information, agree to receive mobile advertisement service information if described identifying information shows receiving terminal, send described advertising business information; If described identifying information shows receiving terminal rejection mobile advertisement service information, do not send described advertising business information, send and stop.
As shown in Figure 1, the method specifically comprises:
Step 101: the information that sends request is to receiving terminal.
This solicited message is customer attribute information and/or the content information of a request receiving terminal recognition.Wherein, this customer attribute information can be a fixing form, the user's name (can be Real Name, registered user name, the network pet name etc.) of such as transmitting terminal, address information (telephone number, Email, account etc.), and other ostensible customer attribute informations, and this customer attribute information should be able to be used for unique identification transmitting terminal user's identity.Solicited message also can comprise the description of a part of content information, identifies this content information for receiving terminal.Described content information refers to the introduction of the mobile advertisement service information to sending.Described transmitting terminal refers to the terminal that sends mobile advertisement service information, and described receiving terminal refers to identification, receives the terminal of the mobile advertisement service information of transmitting terminal transmission.It can be form as shown in table 1.
Table 1
Step 102: the identifying information that receives described receiving terminal feedback.
Described identifying information refers to that receiving terminal receiving after solicited message, after receiving terminal user identifies, and the information of generation.The form of identifying information can be form as shown in table 2, and wherein Bool parameter is used for feeding back the success or not of this solicited message identification, represents to identify solicited message success with 1, represents to deny solicited message with 0, identifies solicited message unsuccessfully.
Table 2
Step 103: judge described identifying information.
Transmitting terminal is receiving after identifying information, and this identifying information is judged, analyzes receiving terminal and whether agrees to receive mobile advertisement service information.Agree to receive mobile advertisement service information if described identifying information shows receiving terminal, send described advertising business information; If described identifying information shows receiving terminal rejection mobile advertisement service information, do not send described advertising business information, send and stop.
In above step, in the solicited message that transmitting terminal sends, except comprising customer attribute information, can also comprise content information, that is, the information more fully transmitting terminal being sent for recipient is identified.The transmission of various information can be passed through the message bearing in CS territory above, and such as SMS etc., also can pass through the message bearing in PS territory, such as SIP etc., and the embodiment of the present invention includes but not limited to take to carry out message bearing with upper type.
In the present embodiment, if transmitting terminal need to send mobile advertisement service information according to certain user profile of receiving terminal, before sending request information, the first customer attribute information of inquire-receive terminal in the server of network side.Described customer attribute information can be the user's name, address, E-mail address of receiving terminal etc. customer attribute information.Certainly, customer attribute information belongs to the individual privacy information of receiving terminal, can not be that full disclosure is for inquiry, so here receiving terminal can arrange various authorities by the various customer attribute informations to user in server.In the time that receiving terminal arranges certain specific customer attribute information and has open search access right, any transmitting terminal all can be inquired about this customer attribute information, and is inquiring after this customer attribute information, directly sends mobile advertisement service information to receiving terminal; In the time that receiving terminal arranges certain customer attribute information and has trust inquiry authority, the transmitting terminal of only having receiving terminal to trust just can be inquired about, if having no right inquiry, must send mobile advertisement service information by sending request information to receiving terminal.
Specific embodiment two
The embodiment of the present invention two provides a kind of mobile advertisement service information method of reseptance, and the method comprises: receive solicited message; According to setting in advance prompting user, described request information is identified, and generated identifying information; Feed back described identifying information; Receive mobile advertisement service information.
As shown in Figure 2, the method specifically comprises the following steps:
Step 201: receive solicited message.
Receiving terminal receives solicited message, and the form of this solicited message can be form as shown in table 1.This solicited message comprises customer attribute information and/or the content information of transmitting terminal, so that receiving terminal user carries out recognition and verification.
Step 202: according to setting in advance, described request information is identified, and generated identifying information.
Receiving terminal is identified solicited message according to setting in advance prompting user, and described request information is customer attribute information and/or content information.Set in advance and refer to, receiving terminal is identified the default setting of which kind of information.Receiving terminal can arrange acquiescence and point out identification to customer attribute information and content information, also can arrange a kind of information is wherein identified.For example, in the time that content information is the relevant mobile advertisement service of English, the solicited message that receiving terminal user is set to there being this content information is directly fed back, and receiving terminal acquiescence does not point out user to identify, Direct Recognition success, the identifying information that feedback pre-sets.The form of identifying information can be form as shown in table 2, and wherein Bool parameter is used for feeding back the success or not of this solicited message identification, represents to identify solicited message success with 1, represents to deny solicited message with 0, identifies solicited message unsuccessfully.The mode that prompting user identifies can be various ways, for example, ejects prompted dialog frame, shows that relevant information requires user to carry out recognition and verification, takes the method prompting user of voice message to identify.The embodiment of the present invention includes but not limited to take with upper type prompting user.
Step 203: the identifying information that feedback is described.
Step 204: receive mobile advertisement service information.
If the identifying information of feedback receives moving advertising information for agreeing to, receive mobile advertisement service information.
In above step, the transmission of various information can be passed through the message bearing in CS territory, and such as SMS etc., also can pass through the message bearing in PS territory, such as SIP etc., and the embodiment of the present invention includes but not limited to take to carry out message bearing with upper type.
Specific embodiment three
The present embodiment three provides a kind of mobile advertisement service information transmitting terminal, and as shown in Figure 3, this transmitting terminal comprises: solicited message sending module, for sending request information; Identifying information receiver module, for receiving the identifying information of feedback; Judge module, for judging according to the identifying information receiving whether receiving terminal agrees to receive mobile advertisement service information, agree to receive mobile advertisement service information if described identifying information shows receiving terminal, instruction sending module sends described mobile advertisement service information; If described identifying information shows receiving terminal rejection mobile advertisement service information, do not send described advertising business information, send and stop; Sending module, for sending mobile advertisement service information.
First described request information sending module forms the form of solicited message, then the solicited message of this kind of form is sent, and described identifying information receiver module receives the identifying information of feedback, and identifying information is sent to judge module.Judge module, according to the relevant information in identifying information, judges whether receiving terminal agrees to receive mobile advertisement service information.The basis of judgement can be the Bool parameter value in identifying information.If Bool parameter value is 1, judge module is judged receiving terminal agreement and is received moving advertising information, and instruction sending module sends mobile advertisement service information to receiving terminal; If Bool parameter value is 0, represent receiving terminal rejection moving advertising information, judge module not instruction sending module sends mobile advertisement service information, sends and stops.
Specific embodiment four
The embodiment of the present invention four provides a kind of mobile advertisement service information receiving terminal, and as shown in Figure 4, this receiving terminal comprises: solicited message receiver module, for receiving solicited message; Prompting identification module, for according to setting in advance, described request information being identified, and generates identifying information; Feedback module, for feeding back described identifying information.Mobile message receiver module, for receiving moving advertising information.
Solicited message receiver module receives after solicited message, and this solicited message is sent to prompting identification module, and prompting identification module is according to the identification kind setting in advance, and prompting user identifies solicited message.The kind that prompting user identifies has customer attribute information, content information.Certainly, user can set in advance a customer attribute information or content information are identified, and points out identification module only to point out out a customer attribute information or content information requirement user to identify.After user's identification, prompting identification module generates identifying information, and sends to feedback module.Feedback module receives after identifying information, and this identifying information is fed back to transmitting terminal.If set in advance, a certain specific customer attribute information and/or content information are directly fed back, direct feedback identifying information is to transmitting terminal.If identifying information shows receiving terminal, agreement receives mobile advertisement service information, and mobile message receiver module receives the moving advertising information from transmitting terminal.
Specific embodiment five
When transmitting terminal need to be passed through SP(Service Provider) send mobile advertisement service information to receiving terminal time, SP confirms on the one hand the legitimacy of transmitting terminal customer attribute information and sends the legitimacy of content information; On the other hand, SP also needs to confirm the legitimacy of receiving terminal customer attribute information.
Therefore, the embodiment of the present invention provides a kind of mobile advertisement service information sending method, and the method comprises:
Transmitting terminal sends the first solicited message to forwarding server;
Described forwarding server is confirmed described the first solicited message;
If confirm successfully, send the second solicited message to receiving terminal;
Receiving terminal is identified described the second solicited message, and identifying information is fed back to forwarding server;
Forwarding server judges according to described identifying information whether receiving terminal agrees to receive mobile advertisement service information, agrees to receive described mobile advertisement service information if judge receiving terminal, sends described mobile advertisement service information to receiving terminal; If judge receiving terminal rejection mobile advertisement service information, send exclude information to transmitting terminal;
If confirm unsuccessfully, feedback acknowledgment failure information is to transmitting terminal, and process of transmitting stops.
Refer to Fig. 5, the method specifically comprises:
Step 501: transmitting terminal sends the first solicited message to forwarding server.
This first solicited message is exactly ForwardRequest message.This message can be carried the customer attribute information of transmitting terminal and the customer attribute information of receiving terminal, also can comprise the brief introduction of the moving advertising information of transmission.It can be form as shown in table 3.
Table 3
Certainly, transmitting terminal can, according to the ability of equipment of itself, be taked the form of different ForwardRequest message.But, no matter which kind of form to send ForwardRequest message to forwarding server with, all should there be SenderInfo, ReceiverInfo parameter, show the identity of transmitting terminal and receiving terminal, so that forwarding server carries out identification.ForwardRequest message can send to forwarding server with the message bearing of HTTP, also can send to forwarding server by the Notification of sip message, can also send by the mode outside band.The embodiment of the present invention includes but not limited to by ForwardRequest message being sent to forwarding server with upper type.About the carrying of message, can use the sip message carrying in PS territory, for example Notification, also can send by the POST method of HTTP, also can use SMS short message or the multimedia message etc. in CS territory, can also send by the mode outside band.The embodiment of the present invention includes but not limited to by carrying ForwardRequest message with upper type.
Step 502: forwarding server is received after ForwardRequest message, and the SenderInfo in this message, ReceiverInfo, ContentInfo parameter are confirmed.
Forwarding server is generally SP (Service Provider), i.e. service provider.SP provides mobile advertisement service by MobAd Enabler, and manages customer attribute information (User Profile) data in MobAd Enabler database, as, personal interest and preference etc.The content of confirming comprises whether inspection transmitting terminal is the validated user of MobAd business, in customer attribute information, whether there is record of bad behavior, whether station address is reasonable etc., and also to pass through such inspection to receiving terminal, finally confirm whether transmitting terminal and receiving terminal are legal user.This checking process can be processed by " white list " in forwarding server.If a certain user is put into " white list ", this user can not be subject to the rule limits to domestic consumer in system so.Forwarding server just can think that transmitting terminal and receiving terminal are validated users as long as recognition and verification transmitting terminal and receiving terminal are all users on white list, otherwise, be disabled user.White list can be that SP obtains from the server of MobAd system, can be also that the white list of preserving in forwarding server obtains.Forwarding server, except user validation is checked, also needs the equipment of transmitting terminal to check, to guarantee that the equipment of transmitting terminal and the equipment of receiving terminal have consistent ability.Here can keep in the capacity of equipment of transmitting terminal.
In the time that forwarding server confirms there is disabled user in transmitting terminal or receiving terminal, forwarding server stops sending the first solicited message to receiving terminal, and to transmitting terminal feedback ForwardResponse identification response message; In the time that forwarding server confirms transmitting terminal and receiving terminal and is validated user, forwarding server sends ForwardResponse identification response message to transmitting terminal.ForwardResponse response message can be form as shown in table 4, and by this message, forwarding server has been replied the request message that transmitting terminal is sent.
Table 4
Step 503: forwarding server sends the second request message to receiving terminal.
The second solicited message is ContentForwardRequest message.Forwarding server need to know whether receiving terminal is ready to accept the content information that transmitting terminal sends.The form of this message can be form as shown in table 5.
Table 5
Step 504: receiving terminal receives the second solicited message---after ContentForwardRequest message, customer attribute information, content information are wherein identified, then replied; This ContentInfo can be that forwarding server generates, and can be also that transmitting terminal generates, or generate by MobAd server.ContentForwardResponse form of message can be as shown in table 6 form.By ContentForwardResponse message, forwarding server just knows whether receiving terminal is ready to have accepted from the MobAd information of transmitting terminal.
Table 6
ContentForwardRequest and ContentForwardResponse message can be passed through the message in PS territory, and for example sip message carrying also can be with the carrying of HTTP method, or message by CS territory is carried as SMS.The embodiment of the present invention includes but not limited to take with upper type bearer messages.
Step 505: forwarding server is received after the ContentForwardResponse message of receiving terminal transmission, judged whether receiving terminal agrees to forward MobAd information.If disagree with forwarding, forwarding server sends ForwardResponse response message to transmitting terminal, form as shown in Table 6 above, and process of transmitting stops.If agreed to, forwarding server, finding after this MobAd information, is transmitted to receiving terminal by this information, and process of transmitting stops.
In above-mentioned steps 501, if carried ModAd information in the Forward-reques information that transmitting terminal sends, when after recipient's recognition and verification, directly this MobAd information be transmitted to receiving terminal by forwarding server, find after this information and not be used on server, then forward.Transmitting terminal and receiving terminal can be the entities in MobAd system, can be terminal uses, can be also network side entities.The embodiment of the present invention includes but not limited to above several entity.
Specific embodiment six
The embodiment of the present invention six provides a kind of mobile advertisement service information transmitting system, and as shown in Figure 6, this system comprises: transmitting terminal, receiving terminal.
Described transmitting terminal sends request information to described receiving terminal;
Described receiving terminal is identified described request information, generates identifying information, and described identifying information is fed back to transmitting terminal;
Transmitting terminal judges the identifying information of receiving, agrees to receive mobile advertisement service information if described identifying information shows receiving terminal, and transmitting terminal sends described advertising business information; If described identifying information shows receiving terminal rejection mobile advertisement service information, do not send described advertising business information, send and stop.
Specific embodiment seven
The embodiment of the present invention seven provides a kind of mobile advertisement service information transmitting system, and as shown in Figure 5, this system comprises transmitting terminal, receiving terminal, forwarding server.
Transmitting terminal, for moving advertising information is sent to receiving terminal, first sends the first solicited message to forwarding server;
Described forwarding server is confirmed described the first solicited message.
The content of confirming can be that the qualification of the customer attribute information to transmitting terminal and receiving terminal is confirmed, also can comprise the moving advertising content information to sending, i.e. the content introduction of advertisement is confirmed.
If confirm successfully, send the second solicited message to receiving terminal.
Confirm successfully to refer to the user validation of transmitting terminal, receiving terminal is confirmed successfully and/or the content information of moving advertising is confirmed successfully.
Receiving terminal is identified described the second solicited message, and identifying information is fed back to forwarding server.
Receiving terminal can be identified customer attribute information and/or the content information of transmitting terminal in the second solicited message, to determine whether to agree to receive moving advertising information.
Forwarding server judges according to described identifying information whether receiving terminal agrees to receive mobile advertisement service information, agree to receive described mobile advertisement service information if judge receiving terminal, in server, find after this MobAd information, then send to receiving terminal; If judge receiving terminal rejection mobile advertisement service information, send exclude information to transmitting terminal.
If confirm unsuccessfully, feedback acknowledgment failure information is to transmitting terminal, and process of transmitting stops.
In the present embodiment, transmitting terminal is in sending to forwarding server the first solicited message, be MobAd information if carried moving advertising information, agree to that at receiving terminal after reception information, forwarding server can directly forward this MobAd information to receiving terminal so.
Mobile advertisement service information sending, receiving method, Apparatus and system that the embodiment of the present invention provides, guaranteed the fail safe that moving advertising information sends, and makes user have higher operating experience.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.