CN101655864A - Advertisement method based on network searching and platform thereof - Google Patents
Advertisement method based on network searching and platform thereof Download PDFInfo
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- CN101655864A CN101655864A CN200910144788A CN200910144788A CN101655864A CN 101655864 A CN101655864 A CN 101655864A CN 200910144788 A CN200910144788 A CN 200910144788A CN 200910144788 A CN200910144788 A CN 200910144788A CN 101655864 A CN101655864 A CN 101655864A
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Abstract
The invention relates to an advertisement searching method based on network searching and a platform thereof. The method comprises the following steps: inputting advertisement information and advertiser addresses into a database; receiving a retrieval request from a retriever, acquiring an IP address of the retriever, executing the retrieval in the database according to the retrieval request, andgenerating a retrieval list according to the matched retrieval result; calculating a distance between the actual address of the IP address of the retriever and an address in a database corresponding to the retrieval list, and generating an ordered list according to a sequence from the near to the distant; and finally, generating interfaces of all advertisements in the ordered list, ordering all advertisements according to the sequence of the ordered list, and generating an advertisement page and presenting the advertisement page for the retriever. The invention ensures that an entrepreneur cando network research advertisements under the condition of not establishing a network, is convenient for updating and maintaining, and has high advertisement viewing speed by a searcher and high advertisement relevancy.
Description
Technical field
The present invention relates to internet arena, relate in particular to advertising method and platform thereof based on internet search engine.
Background technology
Internet search engine when providing search service for the Internet user, also provides ad placement services for the Internet advertising client as an information service platform.The service of advertisement delivery not only can be for the advertiser propagates, and can provide more service information for the user.At present, the ad system that is applied to internet search engine mainly contains two classes: pay-per-click ad system and bid advertisement ranking system, and there is following significant disadvantages in it:
(1) this two series advertisements system all is based on the linked web pages address, promptly by advertiser's webpage, allows ad content present.If the advertiser wants to advertise on search engine, precondition is to set up the website of oneself, otherwise just can not advertise on search engine, and this has just limited the not enterprise of the built web-site demand of advertising of major part on search engine.Just present data, the medium-sized and small enterprises that set up a web site account for 15～20% of whole enterprise, and for example China has about 50,000,000 medium-sized and small enterprises, and that still sets up enterprise web site at present approximately has only more than 200 ten thousand.In fact, in 80～85% corporate boss of remainder, huge search advertisements demand is also arranged, but in view of cost that sets up a web site and annual website maintenance cost issues, and the complicacy of website maintenance, the enthusiasm that causes most of medium-sized and small enterprises to set up a web site is not high.Owing to do not have the website, make these medium-sized and small enterprises can not propagate the product or the service of enterprise by the search of search engine.
(2) advertiser of general medium-sized and small enterprises is not proficient in the webpage making technology, present phenomenon is that the content of the website of most of medium-sized and small enterprises is constant always, outmoded, even new product or service are arranged, because website and corporate boss's technical matters, the content of website can't upgrade in time, make the product of website propaganda or the advertisement poor in timeliness of service, do not have up-to-date interior perhaps information.
(3) owing to advertiser's webpage is left with on thousands of different servers, the inquiry opens advertiser's webpage, depend on the service quality that different provider servers provides, as quality of bandwidth, server etc., if the service quality that Website server provider provides is bad, slow as link speed, can influence the interest of searchers to ad content.
(4) the pay-per-click ad system of existing internet search engine is that advertisement position at webpage fixedly represents a certain advertisement, the advertisement of input and user's relevance is very little, effect is relatively poor; The bid ranking ad system of existing internet search engine, according to the advertiser advertisement is arranged and selected to the height of keyword bid merely, not high with inquiry's the degree of association, as long as user's query word is identical, the advertisement link that result of page searching represents also is identical, like this, can not provide dynamic advertising service information according to station address, advertising results are not good.
The content of invention
At the existing above-mentioned defective that exists based on the ad system of internet search engine, the applicant has carried out research and has improved, a kind of advertising method and platform thereof of search Network Based are provided, make the corporate boss under the situation of built web-site not, also can do the web search advertisement, and updating maintenance is convenient, the searchers checks that advertisement speed is fast, advertisement degree of association height.
Technical scheme of the present invention is as follows:
A kind of advertising method of search Network Based is characterized in that, may further comprise the steps:
Step 1, typing advertising message and advertiser address are to database;
Step 2 receives retrieval person's retrieval request, and obtains retrieval person's IP address;
Step 3 is retrieved in described database according to retrieval request, with the result for retrieval generation retrieval tabulation of coupling;
Step 4 is calculated the distance of address in the actual address of the retrieval person IP address database corresponding with the retrieval tabulation, from the close-by examples to those far off sorts the generation sorted lists;
Step 5, the interface of each advertisement in the generation sorted lists;
Step 6 sorts to each advertisement according to the order of sorted lists, generates the advertisement page and also presents to retrieval person.
The present invention also provides a kind of advertising platform of search Network Based, advertisement input system, advertisement generating system and showing advertisement system; Advertisement input system: be connected with advertisement generating system, be used for the online advertisement text of writing of advertiser, uploading pictures and video; Advertisement generating system: be connected with the showing advertisement system with the advertisement input system respectively, be used to retrieve associated advertisement, and advertisement is sorted, generate the advertisement page; Showing advertisement system: be connected with advertisement generating system, be used to represent advertisement interface according to retrieval and the generation of ordering back.
Its further technical scheme is: described advertisement input system comprises transmission module on text typing module and picture and the video; Text typing module is used for the advertiser and writes advertisement text, adopts the advertisement list for advertiser's typing text advertising information; Transmission module is used for advertiser's uploading pictures and video content on picture and the video.
And its further technical scheme is: the text advertisement information of typing comprises in the described advertisement list: advertiser's title, commodity or information on services, address, communication mode, news and message.
Its further technical scheme is: described advertisement generating system comprises:
User interface, be connected with searchers's client, retrieval module, order module, interface module respectively, be used for after searchers's client receives retrieval request, being transferred to retrieval module, and give order module, and receive the advertisement page and present to searchers's client from interface module with the IP address transfer of searchers's client;
Retrieval module, be connected with user interface, ad data library module, order module respectively, be used for basis, the index of index database in the ad data library module is retrieved from the retrieval request that user interface receives, the result for retrieval of coupling is generated the retrieval tabulation, pay order module and handle;
The ad data library module, be connected with advertisement input system, retrieval module, order module, interface module respectively, be used to store various ad related information, set up various database of information, set up the corresponding index database of each database simultaneously from the input of advertisement input system;
Order module, respectively with retrieval module, user interface, the ad data library module, interface module, the ground module, communication module connects, be used for receiving the retrieval tabulation from retrieval module, IP address that sends according to user interface and the address database in the ad data library module mate, calculate the actual address of IP address and retrieve the distance that corresponds to address in the address database in the tabulation, from the close-by examples to those far off sort, sorted lists is sent to interface module, and the sorted address of order module document is transferred to the ground module, and the sorted communication mode document of order module is transferred to communication module;
Communication module is connected with interface module with order module respectively, is responsible for the communication between advertiser and the search requestor;
The ground module is connected with interface module with order module respectively, is used for the advertisement corresponding address is showed with sign and literal at map;
Interface module, respectively with user interface, order module, ad data library module, communication module, module, showing advertisement system be connected, be responsible for calculating and generating the advertisement interface of each advertisement particular content, be transferred to the showing advertisement system; And each advertisement of the highlighted demonstration literal relevant with the retrieval request content and the summary of address, generate the page of advertisement summary, be transferred to user interface.
And its further technical scheme is: the various database of information in the described ad data library module comprise text database, picture database and video database.
And its further technical scheme is: described text database comprises advertiser's name database, commodity or service information data storehouse, address database, communication mode database and news and message database.
Its further technical scheme is: described communication module comprises immediate communication platform and communication mode display module; Immediate communication platform adopts instant messaging to set up, and allows the inquiry to link up by itself and advertiser's online exchange; The communication mode display module is handled the communication mode data that receive from order module, lists advertiser's liaison mode.
Its further technical scheme is: described ground module comprises map office and address processor; Map office is used to store various maps, is called by address processor; Address processor is handled the address date that receives from order module, generates sign or the literal of advertiser address in map, calls in order to the searchers.
Its further technical scheme is: the advertising circle face in the described interface module comprises with lower area: advertiser's title zone, link with advertiser's name database in the ad data library module, and be used to list advertiser's title; The function key zone comprises the following link key with literal or pattern identification: the text link key is linked to commodity or service database and news messages database; The communication linkage key is linked to communication module; Picture link key is linked to picture database; Video link key is linked to video database; Literal or message region, summary show literal or the message relevant with retrieval.Address or map shows zone, mark advertiser's address in map is linked to the map office in the ground module, is used to check detail map, with queries ad master's the mark of better address in map.
Substantive distinguishing features and obvious improvement that the present invention gives prominence to are:
(1) the present invention can allow the medium-sized and small enterprises master of built web-site not also can do the advertisement of search Network Based under needn't the prerequisite of built web-site, can not only save cost, allows enterprise's bigger enthusiasm of advertising on network, and has enlarged the source of search advertisements.
(2) the present invention can allow advertiser's ad content that upgrades in time, allow the advertiser by advertisement typing module in mode simply and easily, as upgrade in time the information of service of goods of the form of WORD, HTML.
(3) ad data owing to the advertiser is stored in the advertising platform of the present invention, therefore can eliminate the difference of the service quality that provider server provides, the advertising service of quick high-quality is provided for the searchers, the time of search reduces, advertisement content presents bluntly, makes the searchers check ad content rapidly, easily.
(4) the present invention can improve the conversion ratio of search advertisements.Usually, interesting to search advertisements, also promptly interesting to product or service, if the product of search advertisements or service provider are identical with the searchers address or close, the searchers is higher to the interest-degree of this advertisement so, and advertiser's ad conversion rates also can be higher.The present invention is a foundation with inquiry's location, from the close-by examples to those far off the retrieve advertisements to coupling sorts, thereby the selling spot of guaranteeing the advertised product that is complementary or service is nearest from the inquiry on distance, attracts inquiry's notice, thereby improves the conversion ratio of search advertisements.
Description of drawings
Fig. 1 is the process flow diagram of advertising method of the present invention.
Fig. 2 is the structural representation of advertising platform of the present invention.
Fig. 3 is the structural representation of advertisement input system.
Fig. 4 is the structural representation of advertisement generating system.
Fig. 5 is the structural representation of text database.
Fig. 6 is the structural representation of communication module.
Fig. 7 is the structural representation of ground module.
Fig. 8 is the structural representation at advertisement interface.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment of the present invention is described further.
Fig. 1 shows the process flow diagram of advertising method of the present invention.As shown in Figure 1, its process step of the advertising method of search Network Based is as follows:
Step S101, typing advertising message and advertiser address are to database;
Step S102 receives retrieval person's retrieval request, and obtains retrieval person's IP address;
Step S103 retrieves in database according to retrieval request, with the result for retrieval generation retrieval tabulation of coupling;
Step S104 calculates the distance of address in retrieval person's the actual address of the IP address database corresponding with the retrieval tabulation, from the close-by examples to those far off sorts the generation sorted lists;
Step S105, the interface of each advertisement in the generation sorted lists;
Step S106 sorts to each advertisement according to the order of sorted lists, generates the advertisement page and also presents to retrieval person.
So far this flow process finishes.
Described advertisement interface is meant the webpage of display ads detailed content.The described advertisement page is meant the link at each advertisement interface of listing according to the order of sorted lists, shows the summary of each advertisement, and each advertisement of the highlighted demonstration literal relevant with the retrieval request content and the webpage of address.
Fig. 2 shows the structural representation of the advertising platform that is used for said method.As shown in Figure 2, it comprises advertisement input system 201, advertisement generating system 202 and showing advertisement system 203.Advertisement input system 201 is connected with advertisement generating system 202, is used for the online advertisement text of writing of advertiser, uploading pictures and video; Advertisement generating system 202 is connected with showing advertisement system 203 with advertisement input system 201 respectively, is used to retrieve associated advertisement, and advertisement is sorted, and generates the advertisement page; Showing advertisement system 203 is connected with advertisement generating system 202, is used to represent the advertisement interface according to generating behind the retrieval ordering.
Fig. 3 shows the structural representation of advertisement input system.As shown in Figure 3, advertisement input system 201 comprises transmission module 302 on text typing module 301 and picture and the video; Text typing module 301 is used for the advertiser and writes advertisement text, can adopt multiple interface for advertiser's typing text advertising information.In order to make the advertising platform operation simple and easy, adopt advertisement list mode at this, the advertiser can fill in relevant information by the online advertisement list that provides according to system, the information of filling in the advertisement list comprises: advertiser's title, commodity or information on services (specification, content, model etc.), address (comprising general headquarters address or branch address, national or regional dealer, agential address etc.), communication mode, news and message.Transmission module 302 is used for the advertiser and adopts the existing technology of uploading to upload the picture of any form, video content on picture and the video.
Fig. 4 shows the structural representation of advertisement generating system.As shown in Figure 4, advertisement generating system comprises:
User interface 402, be connected with searchers's client 401, retrieval module 403, order module 405, interface module 408 respectively, be used for after searchers's client 401 receives retrieval request, being transferred to retrieval module 403, and give order module 405, and accept the advertisement page and present to searchers's client 401 from interface module 408 with the IP address transfer of searchers's client 401;
Retrieval module 403, be connected with user interface 402, ad data library module 404, order module 405 respectively, be used for the retrieval request that basis receives from user interface 402, index to index database 412 in the ad data library module 404 is retrieved, the result for retrieval of coupling is generated the retrieval tabulation, pay order module 405 and handle;
Ad data library module 404, be connected with advertisement input system 201, retrieval module 403, order module 405, interface module 408 respectively, be used to store various ad related information from 201 inputs of advertisement input system, set up various database of information, it comprises text database 409, picture database 410 and video database 411, and described each data of database information input interface module 408 is for generating the advertisement interface, meanwhile, set up the corresponding index database 412 of each database; The structural representation of above-mentioned text database is seen Fig. 5, and text database 409 comprises advertiser's name database 501, commodity or service information data storehouse 502, address database 503, communication mode database 504 and news and message database 505;
Order module 405, respectively with retrieval module 403, user interface 402, ad data library module 404, interface module 408, ground module 407, communication module 406 connects, be used for receiving the retrieval tabulation from retrieval module 403, IP address that sends according to user interface 402 and the address database 503 in the text database 409 in the ad data library module 404 mate, calculate the actual address of IP address and retrieve the distance that corresponds to address in the address database in the tabulation, from the close-by examples to those far off sort, sorted lists is sent to interface module 408, and sorted address document is transferred to ground module 407.And the relevant communication mode data of 504 extractions of the communication mode database in the text database from ad data library module 404 409, sorted communication mode document is transferred to communication module 406;
Communication module 406 is connected with interface module 408 with order module 405 respectively, is responsible for the communication between advertiser and the search requestor;
Ground module 407 is connected with interface module 408 with order module 405 respectively, is used for the advertisement corresponding address is showed with sign and literal at map;
Interface module 408, respectively with user interface 402, order module 405, ad data library module 404, communication module 406, module 407, showing advertisement system 203 be connected, be responsible for calculating and generating the advertisement interface of each advertisement, be transferred to showing advertisement system 203; And each advertisement of highlighted demonstration literal and address relevant with the retrieval request content, generate the page of the summary (for example advertisement questions record and/or ad content summary) of each advertisement, be transferred to user interface 402.
Fig. 6 is the structural representation of communication module, sees Fig. 6, and communication module 406 comprises immediate communication platform 601 and communication mode display module 602; Immediate communication platform 601 adopts existing instant messaging to set up, and allows the inquiry to link up by itself and advertiser's online exchange; 602 pairs of communication mode data that receive from order module 405 of communication mode display module are handled, and list advertiser's liaison mode, as webpage, phone, fax, Email etc.The key 806 of communicating by letter of (described referring to following Fig. 8) links in communication module 406 and the advertisement interface.
Fig. 7 is the structural representation of ground module, sees Fig. 7, and ground module 407 comprises map office 701 and address processor 702; Map office 701 is used to store various maps, is called by address processor 702; 702 pairs of address dates that receive from order module 405 of address processor are handled, and generate sign or the literal of advertiser address in map, call in order to the searchers.The address of (described referring to following Fig. 8) or map shows regional 804 link in ground module 407 and the advertisement interface.
Fig. 8 shows the structural representation at the advertisement interface of each advertisement that is generated by interface module 408.See Fig. 8, the advertising circle face comprises with lower area: advertiser's title zone 801, it links with advertiser's name database 501 in the text database shown in Fig. 5 409, is used to list advertiser's title.Function key zone 802 comprises the following link key with literal or pattern identification: text link key 805 is linked to commodity or service database 502 and news messages database 505 in the text database shown in Fig. 5 409; Communication linkage key 806 is linked to communication module 406 (see figure 6)s; Picture link key 807 is linked to the picture database 410 among Fig. 4; Video link key 808 is linked to the video database 411 among Fig. 4.Literal or message region, summary show literal or the message relevant with retrieval.Address or map shows zone, mark advertiser's address in map is linked to map office 701 (see figure 7)s in the ground module 407, is used to check detail map, with queries ad master's the mark of better address in map.
In the hardware configuration of advertising platform of the present invention, the each several part of structure adopts prior art.In the enforcement of advertising method of the present invention, the software that matches with described advertising platform hardware configuration also adopts prior art to make.
The inventive method applicating example:
See 201 among S101 among Fig. 1 and Fig. 2, Fig. 3, at first by the advertisement input system 201 typing advertisements of advertiser by advertising platform of the present invention, comprise that advertiser's title, commodity or service (specification, content, model etc.), address (comprise general headquarters address or branch address, national or regional dealer, agent address etc.), communication mode, news and message, uploading pictures, video etc., these ad datas all are stored in database 409～411 (see figure 4)s on the advertising platform server.
See S102 and Fig. 4 among Fig. 1, searchers when the area, Shanghai searches for by internet search engine, during as retrieval " air-conditioning " keyword, user interface 402 receives retrieval request " air-conditioning " from searchers's client 401 and sends to retrieval module 403, and gives order module 405 with the IP address transfer of searchers's client.
See S103 and Fig. 4 among Fig. 1, retrieval module 403 is retrieved in ad data library module 404 according to the keyword " air-conditioning " that receives from user interface 402, mates with index in the index database 412.When a plurality of keyword, the method for coupling is successively in addition: check at first whether keyword comprises the address, if comprise the address, it is the document of keyword that result for retrieval comprises with the address with regard to employing; If do not comprise the address keyword, then be the utilization " with " Boolean calculation; Next is " or " Boolean calculation.A keyword " air-conditioning " is only arranged here, and therefore the advertisement document that has keyword " air-conditioning " of the coupling that will retrieve is listed as into the retrieval tabulation, is submitted to order module 405.
See S104 and Fig. 4 among Fig. 1, because it is the searchers in " Shanghai " area that the IP address of searchers's client 401 shows, then order module 405 is that basic point carries out distance calculation to the corresponding address of document in the retrieval tabulation with " Shanghai ", according to from the close-by examples to those far off ordering of distance, if any " Hangzhou ", the advertisement that meets the retrieval requirement on " Beijing " and other places exists, arrive the distance in " Beijing " owing to calculate the distance that " Shanghai " arrive " Hangzhou " less than " Shanghai ", " Hangzhou " regional advertiser's advertisement comes " Beijing " regional advertiser's advertisement front so.Order module 405 to retrieval tabulation rearrangement, generates sorted lists and is delivered to interface module 408 on this basis.And with sorted address document be delivered to ground module 407.
See S105, S106 and Fig. 4 among Fig. 1, after interface module 408 is received the sorted lists that order module 405 transmits, generate the advertisement interface that comprises four zones as shown in Figure 8, the literal that summary and each advertisement of highlighted demonstration are relevant with the searching request content from text database 409 shown in Figure 5 and the summary of address, for each function key in Fig. 8 function key zone 802 is set up link, and according to the advertisement number of webpage demand, choose the advertisement summary that needs, generate the advertisement page, be transferred to user interface 402, present to retrieval person.
The searchers clicks when checking advertisement, is represented the advertisement interface as shown in Figure 8 that is generated by interface module 408 by showing advertisement system 203.
When the searchers has further demand, click communication linkage key 806, then link to communication module 406, communication module 406 comprises an immediate communication platform 601, allows retrieval person get in touch with the advertiser easily further, so that know more information, realize buying behavior.And this immediate communication platform 601 allows the advertiser understand potential client, and to realize advertiser's interests the biglyyest, the advertiser can be by the purpose of this Platform Implementation online spending.
When the searchers has further demand, click address or map shows zone 804,407 of the module in ground begin to call sorted lists, according to address relevant in the sorted lists, the map that conforms in the picture library 701 selectively, address processor 702 is inserted address or map shows zone 804 with the address, allows search requestor check the sign of advertiser address in map.During as searchers's retrieval " air-conditioning " keyword, it is " Shanghai " that the IP address of searchers's client shows, what be arranged in the sorted lists first place is that " Shanghai " area meets the advertiser that retrieval requires, Shanghai map in the map module invokes map office, address processor is inserted the Shanghai map with this advertiser's address, to make the sign in map.When the searchers clicks address or map shows zone, just see the advertiser's in " Shanghai " area that conforms to retrieval request the sign of address in map.
Above-described only is preferred implementation of the present invention, the invention is not restricted to above embodiment.Be appreciated that other improvement and variation that those skilled in the art directly derive or associate under the prerequisite that does not break away from spirit of the present invention and design, all should think to be included within protection scope of the present invention.
Claims (10)
1. the advertising method of a search Network Based is characterized in that, may further comprise the steps:
Step 1, typing advertising message and advertiser address are to database;
Step 2 receives retrieval person's retrieval request, and obtains retrieval person's IP address;
Step 3 is retrieved in described database according to retrieval request, with the result for retrieval generation retrieval tabulation of coupling;
Step 4 is calculated the distance of address in the actual address of the retrieval person IP address database corresponding with the retrieval tabulation, from the close-by examples to those far off sorts the generation sorted lists;
Step 5, the interface of each advertisement in the generation sorted lists;
Step 6 sorts to each advertisement according to the order of sorted lists, generates the advertisement page and also presents to retrieval person.
2. an advertising platform that is used for the search Network Based of the described method of claim 1 is characterized in that comprising: advertisement input system, advertisement generating system and showing advertisement system;
Advertisement input system: be connected with advertisement generating system, be used for the online advertisement text of writing of advertiser, uploading pictures and video;
Advertisement generating system: be connected with the showing advertisement system with the advertisement input system respectively, be used to retrieve associated advertisement, and advertisement is sorted, generate the advertisement page;
Showing advertisement system: be connected with advertisement generating system, be used to represent advertisement interface according to retrieval and the generation of ordering back.
3. according to the advertising platform of the described search Network Based of claim 2, it is characterized in that: described advertisement input system comprises transmission module on text typing module and picture and the video; Text typing module is used for the advertiser and writes advertisement text, adopts the advertisement list for advertiser's typing text advertising information; Transmission module is used for advertiser's uploading pictures and video content on picture and the video.
4. according to the advertising platform of the described search Network Based of claim 3, it is characterized in that: the text advertisement information of typing comprises in the described advertisement list: advertiser's title, commodity or information on services, address, communication mode, news and message.
5. according to the advertising platform of the described search Network Based of claim 2, it is characterized in that: described advertisement generating system comprises:
User interface, be connected with searchers's client, retrieval module, order module, interface module respectively, be used for after searchers's client receives retrieval request, being transferred to retrieval module, and give order module, and receive the advertisement page and present to searchers's client from interface module with the IP address transfer of searchers's client;
Retrieval module, be connected with user interface, ad data library module, order module respectively, be used for basis, the index of index database in the ad data library module is retrieved from the retrieval request that user interface receives, the result for retrieval of coupling is generated the retrieval tabulation, pay order module and handle;
The ad data library module, be connected with advertisement input system, retrieval module, order module, interface module respectively, be used to store various ad related information, set up various database of information, set up the corresponding index database of each database simultaneously from the input of advertisement input system;
Order module, respectively with retrieval module, user interface, the ad data library module, interface module, the ground module, communication module connects, be used for receiving the retrieval tabulation from retrieval module, IP address that sends according to user interface and the address database in the ad data library module mate, calculate the actual address of IP address and retrieve the distance that corresponds to address in the address database in the tabulation, from the close-by examples to those far off sort, sorted lists is sent to interface module, and the sorted address of order module document is transferred to the ground module, and the sorted communication mode document of order module is transferred to communication module;
Communication module is connected with interface module with order module respectively, is responsible for the communication between advertiser and the search requestor;
The ground module is connected with interface module with order module respectively, is used for the advertisement corresponding address is showed with sign and literal at map;
Interface module, respectively with user interface, order module, ad data library module, communication module, module, showing advertisement system be connected, be responsible for calculating and generating the advertisement interface of each advertisement particular content, be transferred to the showing advertisement system; And each advertisement of the highlighted demonstration literal relevant with the retrieval request content and the summary of address, generate the page of advertisement summary, be transferred to user interface.
6. according to the advertising platform of the described search Network Based of claim 5, it is characterized in that: the various database of information in the described ad data library module comprise text database, picture database and video database.
7. according to the advertising platform of the described search Network Based of claim 6, it is characterized in that: described text database comprises advertiser's name database, commodity or service information data storehouse, address database, communication mode database and news and message database.
8. according to the advertising platform of the described search Network Based of claim 5, it is characterized in that: described communication module comprises immediate communication platform and communication mode display module; Immediate communication platform adopts instant messaging to set up, and allows the inquiry to link up by itself and advertiser's online exchange; The communication mode display module is handled the communication mode data that receive from order module, lists advertiser's liaison mode.
9. according to the advertising platform of the described search Network Based of claim 5, it is characterized in that: described ground module comprises map office and address processor; Map office is used to store various maps, is called by address processor; Address processor is handled the address date that receives from order module, generates sign or the literal of advertiser address in map, calls in order to the searchers.
10. according to the advertising platform of the described search Network Based of claim 5, it is characterized in that the advertising circle face in the described interface module comprises with lower area:
Advertiser's title zone links with advertiser's name database in the ad data library module, is used to list advertiser's title;
The function key zone comprises the following link key with literal or pattern identification: the text link key is linked to commodity or service database and news messages database; The communication linkage key is linked to communication module; Picture link key is linked to picture database; Video link key is linked to video database;
Literal or message region, summary show literal or the message relevant with retrieval;
Address or map shows zone, mark advertiser's address in map is linked to the map office in the ground module, is used to check detail map, with queries ad master's the mark of better address in map.
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| CN102214182A (en) * | 2010-04-12 | 2011-10-12 | 北京银万特科技有限公司 | Accurate query searching method according to internet protocol (IP) address |
| CN102214183A (en) * | 2010-04-12 | 2011-10-12 | 北京银万特科技有限公司 | Search engine query method for combining feedback contents of pages with fixed ranking |
| CN102222067A (en) * | 2010-04-19 | 2011-10-19 | 辜进荣 | Searching method for accurately querying information according to IP (Internet Protocol) address of keyword |
| CN102986195A (en) * | 2010-06-03 | 2013-03-20 | 思科技术公司 | System and method for providing targeted advertising through traffic analysis in a network environment |
| CN103020153A (en) * | 2012-11-23 | 2013-04-03 | 黄伟 | Advertisement identification method based on videos |
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| CN103514799A (en) * | 2012-06-25 | 2014-01-15 | 腾讯科技（深圳）有限公司 | Map server, and method and system of controlling visual field |
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| CN103379022A (en) * | 2012-04-24 | 2013-10-30 | 腾讯科技（深圳）有限公司 | Instant messaging method and system based on internet map searching |
| CN103514799A (en) * | 2012-06-25 | 2014-01-15 | 腾讯科技（深圳）有限公司 | Map server, and method and system of controlling visual field |
| CN103514799B (en) * | 2012-06-25 | 2014-12-10 | 腾讯科技（深圳）有限公司 | Map server, and method and system of controlling visual field |
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| CN103744940A (en) * | 2013-12-31 | 2014-04-23 | 北京百度网讯科技有限公司 | Method and equipment for determining recommended keywords based on geographic position of information releaser |
| CN103744940B (en) * | 2013-12-31 | 2017-05-31 | 北京百度网讯科技有限公司 | A kind of method and apparatus that recommended keywords are determined based on geographic position of information releaser |
| CN105227330A (en) * | 2015-10-16 | 2016-01-06 | 上海晶赞科技发展有限公司 | Information sending control method and device |
| CN113793125A (en) * | 2021-09-17 | 2021-12-14 | 重庆海推科技有限公司 | Paperless service information publishing method and popularization system thereof |
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