CN101540779A - Method and device for pushing intelligent advertisements facing to requirements of mobile subscribers - Google Patents

Method and device for pushing intelligent advertisements facing to requirements of mobile subscribers Download PDF

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Publication number
CN101540779A
CN101540779A CN200810084303A CN200810084303A CN101540779A CN 101540779 A CN101540779 A CN 101540779A CN 200810084303 A CN200810084303 A CN 200810084303A CN 200810084303 A CN200810084303 A CN 200810084303A CN 101540779 A CN101540779 A CN 101540779A
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advertisement
user
portable terminal
transmission server
requirements
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CN200810084303A
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张超
王忱
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Individual
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Abstract

The embodiment of the invention discloses a method for pushing intelligent advertisements facing to requirements of mobile subscribers, which comprises the following steps: sending statistic data of habits and requirements of the subscribers to browse the advertisements to an advertisement transmission server by a mobile terminal; establishing a subscriber information database and updating the same periodically by the advertisement transmission server based on the data; pushing advertisement catalog and preview media signals to the mobile terminal of the subscribers by the advertisement transmission server; sending deep browsing commands to a server by the subscribers according to the advertisement catalog and preview media signals on the mobile terminal; and pushing the required complete advertisement contents to the mobile terminal of the subscribers by the advertisement transmission server aiming at the deep browsing instructions sent by the subscribers. The embodiment of the invention also discloses a device for pushing the intelligent advertisements facing to the requirements of the mobile subscribers, which comprises the advertisement transmission server and the mobile terminal. The method and the device not only improve the working efficiency of the server, but also better satisfy consumption requirements of the subscribers; and meanwhile, the device has the advantages of mobile display and reception as well as small volume.

Description

Pushing intelligent advertisements method and device towards requirements of mobile subscribers
Technical field:
The present invention relates to communication broadcast system field, particularly a kind of pushing intelligent advertisements method and device towards requirements of mobile subscribers.
Background technology:
In broadcast world, along with the digitized progress of terrestrial broadcasting, satellite broadcasting, existing part enters practicability in recent years.But all digital broadcastings all towards fixing terminal installation, are being under the situation of object with the portable terminal basically, and it is difficult technically that the suitable service of corresponding its demand is provided.Particularly the detailed content of product in above-mentioned broadcasting or program can not all be received in all terminal installations.
Usually, advertiser can be by moving body or the portable terminal device issuing advertisement information of digit broadcasting system to the user, and product or program title is for reference.The user watches after this advertising message that the detailed content of watching its interested product or program is clicked in cost again.The common weak point that has two aspects of this advertisement transmission system.First, the advertising message that this system pushes generally contains the message header of all spectra, from humanity to geography, from sports goods to the household ornaments, from the cartoon program to city idol play, the user can not only receive its interested advertising message according to the demand in a period of time, avoids thumbing the loaded down with trivial details of numerous ad title.The second, the advertising message that this system pushes only is confined to the title of product or program, and the user can not know the summary of content from this title, usually spends to click product or the programme content of watching mistake.In other words, just, make a lot of users receive too many uninterested advertisement like this, and its interested product or programme information are too simple because the information that advertiser is transferred to all users all is identical.
Based on above background, we have proposed a kind of advertising message transmission method, realize advancing towards the intelligent advertisement of requirements of mobile subscribers, are accustomed to producing advertisement inventory according to the user and are pushed to the user again, and regularly upgrade advertisement inventory.Simultaneously the user's interest advertising message is carried out content pre-viewing, make the user can spend to click required content with feeling more relieved.
Summary of the invention:
The invention provides a kind of pushing intelligent advertisements method towards requirements of mobile subscribers.One object of the present invention is to carry out based on user's request the pushing intelligent advertisements service of product or program title, and upgrades advertisement inventory according to user's request in real time; Another purpose is to carry out the content pre-viewing of advertising message; A kind of portable terminal is provided in addition, has been easy to thought according to pushing intelligent advertisements of the present invention and sends the custom of user in one period periodically; Receive product or program title and content pre-viewing that intelligence system sends; And then send deep browsing instructions and finally receive the required complete advertising service of user.
From user's angle, characteristics of the present invention are: be accustomed to the advertisement inventory that real-time update pushes according to the user, avoid thumbing the loaded down with trivial details of numerous ad title; Another characteristics are: can carry out the preview of partial content before concrete ad content is watched in click.By the view content preview, the user can know the summary of content, can be used as whether to spend to click the basis for estimation of watching.By the method, and only determine whether that according to title the situation of spending to watch compares, the user can reduce and spends to click the situation that the content of watching exceeds to envision.Be that the user can spend to click required content with feeling more relieved.
Pushing intelligent advertisements method towards requirements of mobile subscribers of the present invention, its workflow such as Fig. 1 is characterized in that,
1. it comprises:
At least one advertisement transmission server is used for providing advertising service to portable terminal, and its system configuration is formed block diagram such as accompanying drawing 2;
At least one portable terminal is used to receive two kinds of signals of mobile communication and multimedia advertising, and its system configuration is formed block diagram such as accompanying drawing 3.
Portable terminal sends the user to the advertisement transmission server browsing of advertisement is accustomed to and the demand statistics; The advertisement transmission server is set up User Information Database based on above-mentioned data and is regularly upgraded; The advertisement transmission server is pushed to advertisement inventory and preview media signal user's portable terminal; The user sends deep browsing instructions according to advertisement inventory on the portable terminal and preview media signal to server; The deep browsing instructions complete ad content that it is required that the advertisement transmission server sends at the user is pushed to user's portable terminal.
2. advertisement transmission server of the present invention is characterized in that, comprising:
At least some multimedia advertising sources that provided by advertiser, each advertising message all comprise video source, audio sources and additional information (as caption information, condition receiving control information etc.);
At least some multimedia codings unit, the video source of each road program, audio sources and additional information through compressed encoding, multiple connection, packing encapsulation efficiently, form one tunnel multimedia code stream respectively;
At least one controller is used for periodically producing advertisement inventory according to each user's custom;
At least some repeated links at first are multiplexed to one road code stream with coded data, and relay transmission is divided into demultiplexing code stream more then to each broadcast node (BP) then; Repeated link in the native system can be metropolitan area network, proprietary microwave link and fiber optic network;
At least some at broadcast node (BP), after the code stream process forward error correction coding in multi-channel program source, the modulation, just can go out with the band transmit of multimedia advertising by transmitter module, cover certain zone, can guarantee the quality of multimedia transmission, can not impact existing broadcasting and communication system.
3. portable terminal of the present invention is characterized in that, comprising:
At least adopted a multiple frequency bands broadband antenna element, it can receive the signal in mobile communication and two frequency ranges of multimedia advertising simultaneously, has dwindled terminal volume;
At least one splitter, it comprises two different preselection filters of cellular band preselection filter and advertisement frequency range preselection filter;
At least one communication unit, it is identical with the mobile communication unit that uses in the existing cellular mobile communication;
At least one advertisement receiving element, its Enable Pin links to each other with the corresponding output end of controller;
At least one key input apparatus is used for specifying required ad content to carry out the key input for the user to product shown on the display screen or program preview information;
At least one controller also claims the moving advertising terminal control unit, its control information I/O end by bus respectively with above-mentioned communication unit, advertisement receiving element, WLAN are wireless lan interfaces, the corresponding I/O end of each of I/O interface links to each other;
At least adopt the work of condition active mode, effectively save power consumption with this:
Under first kind of situation, can answer user's requesting activation.Promptly when the user wants to receive advertisement, start the work of advertisement receiving element, promptly the advertisement receiving element has an input that enables that comes self-controller, and when the no user request, the advertisement receiving element is in resting state.Under second kind of situation, if necessary, the control information of carrying in the public control channel activates the media decoder of advertisement receiving element, so that transmit important or the timeliness data are given the user.
The pushing intelligent advertisements method and apparatus of user oriented demand of the present invention realizes that advertisement receiving element and communication unit in its portable terminal are independent fully flexibly, has the advantage that does not change and influence existing mobile communication function.Described advertisement receiving element is to realize in 300,000 field programmable logic array (FPGA) of a monolithic; Described controller is the general purpose controller in the mobile phone, and its feasibility is very strong.
Description of drawings:
The pushing intelligent advertisements method flow schematic diagram of Fig. 1 user oriented demand.
The structural representation of Fig. 2 advertisement transmission server.
The structured flowchart of Fig. 3 portable terminal.
Embodiment:
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described as follows.
Between the broadcast node (BP) of the transmitting terminal of the pushing intelligent advertisements device of the user oriented demand that the present invention proposes and the portable mobile termianl of receiving terminal is air interface.Embodiment is a received signal with mobile communication signal and multimedia advertising signal, and its characteristics and implementation are described in detail in detail.
Element circuit involved in the present invention can be realized with special-purpose or general digit chip.Wherein, advertisement receiving element and multimedia coding unit are to go up with the program code of hardware description language in monolithic field programmable logic array (FPGA) to realize, the Xscale family chip of controller employing Intel Company such as PXA26x or PXA27x realize by software program.Media decoder adopts commercial MPEG-2 decoding chip such as the TC81201F of Toshiba chip to realize.
The basic procedure of the pushing intelligent advertisements method of user oriented demand of the present invention, referring to accompanying drawing 1, contain in this basic procedure:
An advertisement transmission server, its effect are that user's custom and user's deep browsing instructions is noted, and advertisement inventory, preview medium and complete ad content are pushed to the user.
A portable terminal, its effect are that aerial signal of communication and multimedia advertising signal are received; It also is transmitted into the communications transmit signal of output and user's deep browsing instructions signal in the air.
The realization flow of the pushing intelligent advertisements method of user oriented demand of the present invention may further comprise the steps:
1) portable terminal is accustomed to and the demand statistics browsing of advertisement to advertisement transmission server transmission user;
2) the advertisement transmission server is set up User Information Database based on above-mentioned data and is regularly upgraded;
3) the advertisement transmission server is pushed to advertisement inventory and preview media signal user's portable terminal;
4) user sends deep browsing instructions according to advertisement inventory on the portable terminal and preview media signal to server;
5) the advertisement transmission server is pushed to user's portable terminal at the deep browsing instructions complete ad content that it is required of user's transmission.
The basic structure of advertisement transmission server of the present invention, referring to accompanying drawing 2, contain in this basic structure:
Some multimedia advertising sources that provided by advertiser, each advertising message all comprise video source, audio sources and additional information (as caption information, condition receiving control information etc.);
Some multimedia codings unit, the video source of each road program, audio sources and additional information through compressed encoding, multiple connection, packing encapsulation efficiently, form one tunnel multimedia code stream respectively;
Controller is used to be updated periodically user's custom, produces advertisement inventory and pre-review information, and produces required ad content according to user's degree of depth flow information;
Some repeated links at first are multiplexed to one road code stream with coded data, and relay transmission arrives each broadcast node (BP) then, and then the demultiplexing code stream; Repeated link in the native system can be metropolitan area network, proprietary microwave link and fiber optic network;
Some at broadcast node (BP), after the code stream process forward error correction coding in multi-channel program source, the modulation, just can go out with the band transmit of multimedia advertising by transmitter module, cover certain zone, can guarantee the quality of multimedia transmission, can not impact existing broadcasting and communication system;
According to the structrual description of above-mentioned advertisement transmission server, the realization flow of advertisement transmission server of the present invention may further comprise the steps:
1) the multimedia coding unit respectively through compressed encoding, multiple connection, packing encapsulation efficiently, forms one tunnel catalogue and the preview medium stay, one road advertisement multimedia code stream with video source, audio sources and the additional information of each road program;
2) controller is according to user custom and deep browsing instructions is exported corresponding catalogue and the preview medium stay or the advertisement multimedia code stream;
3) repeated link at first is multiplexed to one road code stream with coded data, and relay transmission arrives each broadcast node (BP) then, and then the demultiplexing code stream;
4) after the code stream in multi-channel program source process forward error correction coding, the modulation, just can go out with the band transmit of multimedia advertising by transmitter module.
The basic structure of portable terminal of the present invention, referring to accompanying drawing 3, contain in this basic structure:
A multiple frequency bands broadband antenna element, its effect are that aerial signal of communication and multimedia advertising signal are received; It also will be transmitted in the air by the communications transmit signal of splitter output;
To be signal of communication that above-mentioned antenna is received and multimedia advertising signal carry out shunt through the preselection filter of different frequency bands for a splitter, its effect.
A communication unit, it is to design at cell mobile communication systems.Its receiving branch is separated to be in harmonious proportion and is handled the signal of communication of exporting from above-mentioned splitter, and audio frequency, data output signal after the processing offer controller; Its transmitting branch is finished digital processings such as audio frequency, data, is modulated to radio frequency, and output transmits.The mobile communication structural principle that uses in communication unit of the present invention and the existing cell mobile communication systems is identical.
An advertisement receiving element, it is to design at the advertisement transmission server, effect is to separate the multimedia advertising signal of mediation processing from above-mentioned splitter, its signal input part is the multi-media TV broadcasting signal of above-mentioned splitter output, multimedia code stream data output signal after the processing is connected to controller by bus mode, on the other hand, the Control Parameter input of this advertisement receiving element is come self-controller;
A controller, it is the control centre of portable terminal.It by bus mode respectively with above-mentioned communication unit, the advertisement receiving element, WLAN interface and I/O interface link to each other;
A WLAN interface provides the access of WLAN;
I/O (I/O) interface connects above-mentioned controller and I/O external equipment.
Various I/O equipment comprise as keyboard, LCD, and earphone, microphone and SIM card interface etc., they link to each other with above-mentioned I/O interface respectively.
WLAN interface of the present invention, memory, the WLAN interface in I/O interface and various I/O equipment and the existing mobile phone, memory, the I/O interface is identical with various I/O equipment.
According to the structrual description of above-mentioned portable terminal, the realization flow of portable terminal of the present invention may further comprise the steps:
1) by multiple frequency bands broadband antenna receiving communication signal and multimedia advertising signal.
2) in splitter, carry out shunt by preselection filter.
3) realization of communication function is identical with the realization principle of cell-phone function in the existing cell mobile communication systems, and the reception of multimedia advertising signal does not exert an influence to the communications of Mobile Terminals function.
4) the advertisement receiving element is in resting state when mobile terminal-opening, and the control information that comes self-controller to enable input starts the advertisement receiving element.
5) after the advertisement receiving element started, the acquiescence control word according to controller provides received above-mentioned multimedia advertising catalogue and preview medium;
6) controller is exported in the control information of extracting from above-mentioned multimedia advertising signal, and controller is exported new control word according to above-mentioned control information with from user's degree of depth flow instruction to the advertisement receiving element;
7) the broadcast reception unit is according to above-mentioned control word reception advertising message (comprising the concrete ad content that will watch) subsequently; Video and audio code stream behind the output source coding;
8) under controller control, above-mentioned video and audio code stream output to LCDs and earphone.

Claims (10)

1. the pushing intelligent advertisements method towards requirements of mobile subscribers is characterized in that, comprising:
At least one advertisement transmission server is used for providing advertising service to portable terminal; At least one portable terminal is used to receive two kinds of signals of mobile communication and multimedia advertising.
Portable terminal sends the user to the advertisement transmission server browsing of advertisement is accustomed to and the demand statistics; The advertisement transmission server is set up User Information Database based on above-mentioned data and is regularly upgraded; The advertisement transmission server is pushed to advertisement inventory and preview media signal user's portable terminal; The user sends deep browsing instructions according to advertisement inventory on the portable terminal and preview media signal to server; The deep browsing instructions complete ad content that it is required that the advertisement transmission server sends at the user is pushed to user's portable terminal.
2. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 1 is characterized in that described advertisement transmission server comprises:
At least some multimedia advertising sources that provided by advertiser, each advertising message all comprises video source, audio sources and additional information.
3. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 2 is characterized in that described advertisement transmission server comprises:
At least some multimedia codings unit, the video source of each road program, audio sources and additional information through compressed encoding, multiple connection, packing encapsulation efficiently, form one tunnel multimedia code stream respectively
4. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 3 is characterized in that described advertisement transmission server comprises:
At least one controller is used for periodically producing advertisement inventory and preview medium and according to user's deep browsing instructions output correspondent advertisement information according to each user custom.
5. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 4 is characterized in that described advertisement transmission server comprises:
At least some repeated links at first are multiplexed to one road code stream with coded data, and relay transmission is divided into demultiplexing code stream more then to each broadcast node (BP) then; Repeated link in the native system can be metropolitan area network, proprietary microwave link and fiber optic network;
At least some at broadcast node (BP), after the code stream process forward error correction coding in multi-channel program source, the modulation, just can go out with the band transmit of multimedia advertising by transmitter module, cover certain zone, can guarantee the quality of multimedia transmission, can not impact existing broadcasting and communication system.
At least one receiving element is used to receive user's deep browsing instructions.
6. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 1 is characterized in that described portable terminal comprises:
At least adopted a multiple frequency bands broadband antenna element, it can receive the signal in mobile communication and two frequency ranges of multimedia advertising simultaneously, has dwindled terminal volume;
At least one splitter, it comprises two different preselection filters of cellular band preselection filter and advertisement frequency range preselection filter.
7. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 6 is characterized in that described portable terminal comprises:
At least one communication unit, it is identical with the mobile communication unit that uses in the existing cellular mobile communication;
At least one advertisement receiving element, its Enable Pin links to each other with the corresponding output end of controller
8. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 7 is characterized in that described portable terminal comprises:
At least one key input apparatus is used for specifying required ad content to carry out the key input for the user to product shown on the display screen or program preview information.
9. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 8 is characterized in that described portable terminal comprises:
At least one controller also claims the moving advertising terminal control unit, its control information I/O end by bus respectively with above-mentioned communication unit, advertisement receiving element, WLAN are wireless lan interfaces, the corresponding I/O end of each of I/O interface links to each other
10. a kind of pushing intelligent advertisements method towards requirements of mobile subscribers according to claim 9 is characterized in that described portable terminal comprises:
At least adopt the work of condition active mode, effectively save power consumption with this:
Under first kind of situation, can answer user's requesting activation.Promptly when the user wants to receive advertisement, start the work of advertisement receiving element, promptly the advertisement receiving element has an input that enables that comes self-controller, and when the no user request, the advertisement receiving element is in resting state.Under second kind of situation, if necessary, the control information of carrying in the public control channel activates the media decoder of advertisement receiving element, so that transmit important or the timeliness data are given the user.
CN200810084303A 2008-03-18 2008-03-18 Method and device for pushing intelligent advertisements facing to requirements of mobile subscribers Pending CN101540779A (en)

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103049868A (en) * 2012-12-31 2013-04-17 北京捷讯华泰科技有限公司 Mobile terminal advertisement method based on user input content
CN103412869A (en) * 2013-07-03 2013-11-27 电子科技大学 Method for batch pushing of server data updating
CN103888455A (en) * 2014-03-13 2014-06-25 北京搜狗科技发展有限公司 Intelligent recommendation method, device and system for pictures
CN105046525A (en) * 2015-06-30 2015-11-11 腾讯科技(北京)有限公司 Advertisement delivery system, device and method
CN105430330A (en) * 2015-11-09 2016-03-23 安徽味唯网络科技有限公司 Intelligent building intercom system doorbell advertisement method
CN103929793B (en) * 2014-04-29 2017-12-08 于扬 A kind of data processing method, access control equipment and system
CN109960152A (en) * 2017-12-25 2019-07-02 东芝生活电器株式会社 Appliance system and household appliance

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103049868A (en) * 2012-12-31 2013-04-17 北京捷讯华泰科技有限公司 Mobile terminal advertisement method based on user input content
CN103412869A (en) * 2013-07-03 2013-11-27 电子科技大学 Method for batch pushing of server data updating
CN103888455A (en) * 2014-03-13 2014-06-25 北京搜狗科技发展有限公司 Intelligent recommendation method, device and system for pictures
CN103888455B (en) * 2014-03-13 2018-01-23 北京搜狗科技发展有限公司 The intelligent recommendation methods, devices and systems of picture
CN103929793B (en) * 2014-04-29 2017-12-08 于扬 A kind of data processing method, access control equipment and system
CN105046525A (en) * 2015-06-30 2015-11-11 腾讯科技(北京)有限公司 Advertisement delivery system, device and method
US11055740B2 (en) 2015-06-30 2021-07-06 Tencent Technology (Shenzhen) Company Limited Advertisement push system, apparatus, and method
CN105430330A (en) * 2015-11-09 2016-03-23 安徽味唯网络科技有限公司 Intelligent building intercom system doorbell advertisement method
CN109960152A (en) * 2017-12-25 2019-07-02 东芝生活电器株式会社 Appliance system and household appliance
CN109960152B (en) * 2017-12-25 2022-06-21 东芝生活电器株式会社 Household appliance system and household appliance

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Open date: 20090923