CN101512509A - Electronic marketplace used to lease domain names and redirect web surfers from leased domain - Google Patents

Abstract

An electronic marketplace allows owners of unused Internet domain names to lease the domain names using a bidding process. The system allows owners to monetize domain names and lessees to obtain customers who are redirected from targeted domain names.

Description

The electronic market that is used to hire out domain name and redirects the Internet surfer from the taxi domain name

Cross-related applications

The application requires the right of priority of U.S. Provisional Patent Application No.60/717306 that submitted on September 16th, 2005 and the U.S. Provisional Patent Application No.60/738382 that submitted on November 30th, 2005.

Technical field

The present invention relates to the not monetization and the online advertisement of internet usage domain name.

Background technology

The internet domain name monetization allows the domain name owner for example only to have the domain name of placeholder website to make money with untapped domain name.Nowadays fetch the realization monetization by business chain is set on untapped domain name, this is also referred to as " parking (parking) " domain name.For example, the owner of cellphones.com can be provided with the business linkages of arrival such as the destination website of verizon.com, att.com and nextel.com.With regard to the each click on the business linkages, perhaps, the domain name owner is paid then with regard to having caused the terminal user to become the each click of the client on this destination website on the business linkages.

The such advertising network of Search Marketing and LinkShare provides business linkages.These advertising networks and advertiser are such as Verizon, AT﹠amp; T and Nextel reach an agreement.Perhaps, provide business linkages by intermediary, intermediary optimize do not use aspect the income that domain name produces very professional.Intermediaries provide business linkages from one or more advertising network.Many intermediaries that this type of service is provided are arranged, comprise DomainSponsor, Parking.com and Sedo.com.

Be that with the major limitation of the untapped domain name of business linkages monetization it decides with the terminal user of clickthrough.In many cases, have only few end users to click business linkages and the therefore domain name owner most of network service monetization that will not arrive their website.For example, under the situation of cellphones.com, if 1000000 these websites of user capture are arranged every day, and only 5% user clicks business linkages, 950000 day user is arranged so not by monetization.

Another that uses that the business linkages monetization do not use domain name is limited in, and the advertiser is placed on the professional next door of competition with their business linkages and has to and is being at war with aspect terminal user's notice and the click.

TrafficRouter.com provides a kind of dissimilar advertising network.TrafficRouter sells the electronics real estate on the website.Client can buy banner board space or the text advertisements link on each website of TrafficRouter registration.Client submits a tender and to show their poster on another website or to make link on another website point to the right of their purpose website obtaining.The TrafficRouter pattern also is subjected to following restriction: only just website owner or domain name owner are paid when the terminal user clicks title or link.In addition, it does not allow the advertiser fully to have user's experience.

U.S. Patent application No.20010034657 illustrates and allows the domain name owner to send out licence to subdomain name, and subdomain name is also referred to as three grades of domain names.For example, the owner of house.com sends out licence can for chicago.house.com or philadelphia.house.com.This pattern has two significant limitation.At first, likely is that compared with three grades of domain names such as chicago.house.com, the individual of surfing on the net more is ready to import the second level domain such as house.com.Therefore, provide business more attractive concerning the advertiser to the visit of second level domain.Secondly, owing to, do not have a kind of mechanism to be used for discerning the fair price of domain name simply with fixed expense permission subdomain name.

On eBay, the user sells communication block.For example, the user can set up an auction with 10000 users, and these 10000 users will be sent to the person's of winning website.The person of winning of auction comprises and never uses redirecting of domain name from each provenance received communication.A problem of this pattern is that the advertiser does not select and will send the certain domain name of communication to it.Another problem is that the advertiser submits a tender for fixing communication block, so they have to continue purchase piece in batches so that have the communication that redirects of continuous horizontal.

Summary of the invention

The present invention sets up an electronic market, and wherein the owner of internet domain name can make the domain name rights that the owner is rented in competition in many ways.Market supply person provides a kind of technology to be used for internet communication redirected to from the taxi domain name and wins the specified domain name in lease domains right side.

The present invention directly redirects to one or more advertisers by visiting the user who does not use domain name, has solved the restriction of prior art.The advertiser pays predetermined bid amount for each terminal user who is redirected.For example, each terminal user of visit cellphones.com can be redirected to the Verizon website.Like this, this pattern of redirecting can cause visiting a terminal user 100% who does not use domain name by monetization, rather than the terminal user who only clicks business linkages is by monetization.In addition, utilize this to redirect pattern, the advertiser need not be for terminal user's notice and click and is competed.Set the price of the domain name of hiring out by market, many variablees of hiring out in the transaction can be weighed in market, the gross income that comprises bid amount, the time in day/week/year, receives from the lessee, geographic position, client's conversion ratio etc.

The present invention also has the advantage that user's experience that the advertiser fully has is provided for the terminal user: the user does not need to see the website and do not need to find or clickthrough or poster of rising.But the user is seamlessly redirected to advertiser site.

As an example, the owner of the owner of espn.com and sportsillustrated.com may compete with from the tennistoday.com lease traffic.Every side can submit to it to be willing to mean the bid amount that each visitor paid that redirects to its website from tennistoday.com.If the bid that the owner of espn.com submits to is higher than the owner of sportsillustrated.com, then the owner of espn.com will win from the right of tennistoday.com lease traffic.Input tennistoday.com will be used Market and Technology and redirect to espn.com to the people of web browser.Can hold bid periodically.For example, middle of the month can only there be one day and allow the potential lessee can be to bid for domain names.

The amount of currency that lessee's (being the owner of espn.com in this example) submits a tender is all used up at every turn redirecting of internet communication.The lessee pays the amount of currency that owe in market periodically, and market is obtained transaction fee and remaining sum is given to lessor's (being the owner of tennistoday.com in this example).

The present invention allows the advertiser to select the domain name relevant with their business, increases and changes the user who is redirected into client's chance.The present invention also can allow more to have continuity by the budget every day of fulfiling continuously (or other cycle) that allows the advertiser specify to be used to redirect.

Description of drawings

Fig. 1 a illustrates lessor, lessee and the market internet domain name monetization market by network interaction.

Fig. 1 b illustrates the employed various databases in market.

Fig. 2 a illustrates domain name lessor's registration.

Fig. 2 b illustrates the registration of domain name lessee.

Fig. 2 c illustrates the domain name lessor's of the pinning domain name of having the ability registration.

Fig. 2 d illustrates the registration of the domain name lessee of the cost upper limit that is given in designated period of time.

Fig. 3 illustrates and charters an artificial bid for domain names.

Fig. 4 illustrates determining of winning and submit a tender.

Fig. 5 illustrates from the lessor website and redirects internet communication to the lessee website.

Fig. 5 b illustrates by lessor's domain name is mapped to the market name server and redirects internet communication to the lessee website from the lessor website.

Fig. 6 illustrates the clearing of fund.

Fig. 7 the keyword that provides according to the lessee is provided mates.

Embodiment

Fig. 1 a illustrates domain name lessor 100 and uses the personal computer visit such as the domain marketplace 500 on the network 400 of internet.This domain name lessor 100 registration and list this people or enterprise has and interestingly hire out of giving other people and arrive a plurality of domain names.The potential domain name lessee 200 of use personal computer is connected to the market 500 on the network 400.Domain name lessee 200 is browsed the auctions for domain names of the opening in this market then.

Market 500 can use webpage that information is presented to domain name lessor 100 and domain name lessee 200, and wherein these webpages need the web server software on the marketplace server 500, such as the WebSphere of IBM.Domain name lessor 100 and domain name lessee 200 can be used such as the browser software of the Internet Explorer 6.0 of Microsoft and watch this information then.

Fig. 1 b illustrates marketplace server 500 needs the management bulk informations, for illustrative purposes, these information are shown are stored in a plurality of databases.Those skilled in the art will recognize that, can in all sorts of ways and store and manage these information.In Fig. 1 b, lessor's database 600 is preserved the individual that hires out domain names or the information of enterprise, such as the domain name of the title of individual or enterprise, taxi, address, Email, bank information etc.System assignment is given lessor 100 unique system identifier.Lessee database 601 is preserved the similar information of interested individual of lease domains or enterprise and the domain name that communication is redirected to.System assignment is given each lessee 200 unique system identifier.

Auction database 602 is preserved the information of the domain name of auctioning, and comprises the bid open of unique identifier, each auction time cycle (for example every month) of each auction and shut-in time, minimum bid amount and unique system identifier of the lessor 100 of the domain name of auctioning.In addition, in case certain lessee 200 has won auction, then this lessee's 200 unique identifier is collected in the auction database 602.

The bid that bid database 603 is preserved in the auction.Every record in the bid database 603 comprises unique bid identifier, the auction identifier relevant with bid, lessor's identifier of bidder and the timestamp that obtains the bid time.Redirect database 604 and be used for network service is redirected to from lessor's domain name the lessee's who wins auction domain name.

Fig. 2 a illustrates the process instance that lessor 100 follows when marketplace server 500 registrations.Provide unique user name, password and contact e-mail to begin (step 2001) with the lessor.Then, the lessor provides bank information, comprises account number, bank's routing number and Bank Name (step 2002).Market 500 uses bank information to pay to the lessor for the domain name of being hired out.Then, the lessor provides one or more domain names (step 2003).For each domain name, lessor 100 can randomly provide and rent the needed minimum monetary amount of this domain name (step 2004).Then, market 500 identifier unique and confirm this registration (step 2006) to lessor's send Email for the lessor distributes.At last, all information about the lessor all are stored in lessor's database 600.Market may need check or checking lessor to hire out domain name rights.In an alternate embodiment, the needed minimum monetary amount of lease domains is set rather than specifies this amount of money by lessor 100 by market 500.

Fig. 2 b provides the process instance of lessee 200 to market 500 registrations.The lessee provides unique user name, password and contact e-mail (step 2101).Then, the lessee provides bank information, comprises account number, bank's routing number and Bank Name (step 2102).Bank information is used for producing the fund of owing market 500 and lessor 100 on agreed basis.Then, the lessee provides it to wish one or more domain names (step 2103) that network service is redirected to.As described below, when to bid for domain names, the lessor points out internet communication should be redirected to which domain name that period of registration provides.Then, market 500 distribute to the unique identifier of lessee and to lessee's send Email to confirm this registration (step 2105).At last, all information about lessee 200 all are stored in the lessee database 601.

Fig. 2 c illustrates an alternative embodiment of the invention.Step 2205 allows the lessor that the lockout amounts and the lockup period of a domain name are set, allow the lessee in predetermined period, exclusively enjoy from this domain name received communication.The step of describing among other step of lessor 100 registration and Fig. 2 a is identical.First lessee 200 that bid is higher than this lockout amounts all communications of military order then redirects to the bidder's of triumph website from this domain name, finishes up to lockup period.Though lockout amounts and period can be provided with at lessor's period of registration by the lessor, the lessor's account management function that also can use market 500 to provide is provided with lock value.In another embodiment of the present invention, market 500 is provided with the lock value of lessor's domain name.Market 500 can be provided with this locking any time when coming into force for lessor's domain name except locking.

Fig. 2 d illustrates an alternative embodiment of the invention.In step 2303, it is again the maximum dollar amount that the surfer spent on the oriented web that the lessee provides every day or any cycle At All Other Times.Other step of registration is identical with the step described in Fig. 2 b.As an example, can specify ＄ 1000 maximal value every day such as the lessee 200 of espn.com, this can be converted to 10000 Internet surfers and redirect to the espn.com website, average cost is each ＄ 0.10, and these 10000 all are to use market service to redirect from the website that the lessor had.Can after first registers, use account management function to revise maximum budget amount.Accessed, perhaps accessed on the website that such function can be for example provided in market 500 via the internet by telephone contact market 500.

This type of upper limit that spends the amount of money every day by lessee's setting, market 500 can redirect to the best bidder with all communication, and prescribe a time limit when reaching on this, begin communication is redirected to time high bidder, the upper limit up to this bidder, and redirect to the 3rd high bidder then, the rest may be inferred.This mechanism can be used with any bid embodiment, wherein the lessee can be to the specific time---day, month, year, bids such as geographic position, and the lessor can optimize the lessee and take in maximization by considering that repetition is professional, pressing time and geographical segmentation etc.

As shown in Figure 3, the process need lessee 200 to bid for domain names uses its unique username and password to sign in to market 500 (step 3001).Then, the lessee must select auctions for domain names (step 3002) from the tabulation that market 500 provides.Then, lessee 200 must check that whether this auction is to bid open (step 3003).If not, then the lessee must select other auction; Otherwise the lessee can propose submit a tender (step 3004) for this auction.Bid comprises that lessee 200 is ready the amount of currency paid for each web visitor who is redirected to the domain name that lessee 200 has from the taxi domain name.Bid amount must be greater than any other bid that this auction has been proposed.In addition, if lessor 100 has pointed out minimum bid amount, then submitting a tender must be greater than this minimum bid amount.Bid also must comprise lessee 200 and wish to redirect the domain name of communicating by letter.At last, lessee 200 receives the affirmation of submitting a tender by Email.

Fig. 4 illustrates market 500 in order to determine the process of auction.This process starts from market 500 and checks the auction (step 4001) that tender period has finished, and this auction has to submit a tender does not still select submit a tender (step 4003) of winning.Market 500 per minutes (or time of other setting) check that auction database 602 and bid database 603 are to search this information (step 4002).For each auction of satisfying above-mentioned standard of finding, market 500 is selected the highest bid amount and this bid record is submitted a tender as winning in auction database 602.If for this auction minimum bid amount is arranged, then this highest bid will be registered as win to submit a tender and must be higher than this jot.In addition, add a record to redirecting database 604, indicate the domain name of being hired out, domain name that internet communication is redirected to, redirect expiry date and with the relevant amount of currency (step 4005) of submitting a tender.The domain name that communication is redirected to can obtain from this bid record.Then, notify victor and domain name owner (step 4006).

Fig. 5 illustrates the process that is used for redirecting from the website of taxi domain name the lessee website of communicating by letter.This process starts from the website 5001 that Internet surfer 5000 uses the domain name of hiring out such as the browser access of the InternetExplorer 6.0 of Microsoft.The Internet surfer visits the website of the domain names of hiring out by the network 400 such as the internet.The webserver as the main frame of taxi website redirects to marketplace server 5002 with this Internet surfer then.This can realize that this meta-tag redirects to the website, market with communication by making lessor 100 put a html element mark in the default page of taxi website after loading this default page.Then, market 500 Internet surfer 5000 that confirms to be redirected is from domain name listed in lessor's database 600.This can realize by the stem that makes the software inspection arrive the internet protocol packets of marketplace server 5002.Then, if this Internet surfer's source is successfully confirmed in market 500, then market 500 is checked and is redirected database 604 to search the domain name that this Internet surfer is redirected to.Market 500 redirects to this Internet surfer the lessee website of finding 5003 in redirecting database 604.Market 500 is retrieved from redirect database 604 this is redirected the amount of currency of charge then, and adds a record in billing database 605, indicates the lessee and deals with this amount of currency to the lessor.

An alternative embodiment of the invention needs lessor 100 before can using market service their domain name to be mapped to the name server that belongs to market.For domain name being pointed to the name server in market 500, the lessor must usually buy the domain name registration person place of domain name to them, and the DNS that changes the domain name that they hire out is provided with.The DNS of the domain name of hiring out is provided with and is updated to one-level or the second level domain server that points to market 500.Domain name registration person also may require to specify the Internet protocol address of firsts and seconds market 500 name servers.

For example, the lessor 100 of tennistoday.com will arrive its domain name registration person place (for example register.com) and the DNS of tennistoday.com is provided with to change to and point to market name server, for example server1.marketplace.com and server2.marketplace.com.Domain name registration person also may require to specify the Internet protocol address of this firsts and seconds name server, for example 223.32.24.234 and 223.32.24.235.

In case lessor's domain name is pointed to the name server in market 500, the process that then redirects the Internet surfer is as shown in Fig. 5 b.At first, in its web browser, import lessor 100 domain name the Internet surfer who works on the personal computer 5100.Then, arrive market name server 5101 by the DNS architecture, and lessor 100 domain name resolved be the Internet protocol address of marketplace server 5102.Then, this marketplace server 5102 finds suitable lessee's webserver 5103 that the Internet surfer will be redirected in redirecting database 604.

In an alternate embodiment, require lessor 100 to use domain name to transmit rather than their domain name is pointed to again.As domain name is pointed to again, can domain name be set by domain name registration person (for example register.com) and transmit.Forwarding address will be that the network address and the forwarding that market 500 is had will comprise the domain name that is set to transmit.For example, tennistoday.com can use following forwarding address: Http:// www.marketplace.com/tennistoday.com

Fig. 6 illustrates the process that is used for capital settlement between the each side.This process starts from market 500 from billing database 605 retrieval billing records.Market is from the lessee database 601 retrievals lessee's relevant with this billing record Bank Account Number and routing number then.Then, market uses the fund that will point out on billing record such as the technology of ACH to be fetched into the market bank account from lessee bank.In case deposit fund the bank account of market in, market is given to the lessor relevant with this billing record with regard to using ACH to shift with the part of fund.Bank information from lessor's database 600 retrieval lessors.Carry out this capital settlement process periodically, for example one month once.

Replace the use of ACH, credit card, debit card also can be used or such as the scheme transfer fund of PayPal in market.Therefore, in Fig. 2 a, replace the bank information that provides in the step 2002, lessor 100 can provide PayPal account, and institute's postage due gold will be put into this account regularly by market.Similarly, step 2102 in Fig. 2 b replaces bank information is provided, and the lessee can provide credit or debit card information.Balance due is collected to lessee's credit or debit card regularly in market then.Perhaps, all funds that concrete lessee owed are extracted in an ACH transaction or the credit or debit card transaction that can carry out to life cycle.

In another embodiment of the present invention, the not free restriction of auctions for domain names.Auction eternal open for bids.The lessee can submit a tender for a domain name is higher than the highest bid at any time.Tendering process still as shown in Figure 3.But the process of submitting a tender of winning of finding described in Fig. 4 is changed slightly.Periodically, for example per a few minutes are just checked all auctions, if the highest new bid occurred for given auction, then market checks whether this bid is higher than minimum bid amount, if there be new the bid, if and newly bid is higher than minimum bid amount, then will newly submitting a tender in auction database 602 is set to win submits a tender, and redirects database 604 to the specified lessee's domain name of this triumph bid.Perhaps, as long as new the bid occur, market just checks for this new bid of given auction whether be higher than existing the bid in auction database 602.In addition, if there be new the bid, check then whether this new bid is higher than minimum bid amount.If two conditions all satisfy, then will newly submit a tender in auction database 602 and be set to win to submit a tender in market 500, and will redirect the domain name that database 604 is reset to the specified lessee that submits a tender by winning.

May wish that some lessees and/or lessor are with group domain names into categories.The system manager manually or automatically will be referred to the domain name grouping of a certain theme.The domain name that group name and they are comprised is stored in the group database on the marketplace server.The class name of auctioning and relevant domain name of auction database 602 each auction of storage.Except the lessee to group rather than single domain name submits a tender, the process of describing among Fig. 3 remains unchanged.The process of describing among Fig. 4 also remains unchanged, except market in step 4,005 500 is by the record of each domain name record in the classification of submitting a tender in redirecting database 604.In addition, in step 4006, be notified to all the domain name owners in the classification of being submitted a tender with win submitting a tender.

In another embodiment of the present invention, there are a plurality of bidder in bid, to win for a classification.Between the tender period that Fig. 3 describes, bidders submit bids (step 3004), it is higher than the minimum value of appointment.Submitting a tender does not need to be higher than other bid that same auction has been done.Other step of all of Fig. 3 remains unchanged.Equally, in the step 4003 of determining Fig. 4 that triumph is submitted a tender, the highest bid group is found in market 500.For example, three the highest bids that occur in the auction are found in market 500.In step 4005, market 500 is at auction database 602 and redirect all bids of winning of record in the database 604.At last, in Fig. 5, before market redirects to lessee 200 with visitor Internet surfer, market 500 find win all lessees of the auction of classification under the domain name of hiring out.Market 500 is chosen a lessee in order and is redirected the user to this lessee's website then.Next time, market 500 redirects to a different lessee among such other triumph lessee.Redirect last lessee that the Internet surfer arrives in order to keep following the tracks of market, market can be in redirecting database 604 this lessee's of mark record.Market 500 can begin and redirect to then the domain name of time high bid with the highest bid among these lessees.When market 500 reaches such other lowest bid in win submitting a tender, the domain name that market 500 can redirect to such other best bidder once more and had.

Perhaps, when choosing in bid is being won in market 500, the higher lessee that submits a tender can be chosen more frequently than the lower lessee that submits a tender in market.This can realize each triumph bid percentage distribution by making market management person, will give the higher lessee that submits a tender than big percentage allocation.Perhaps, can use an algorithm to distribute these number percent.For example, this algorithm can provide 50% communication that redirects to the best bidder, and 30% gives time high bidder, and 20% gives the 3rd high bidder.This algorithm also can all redirect to the best bidder with all communication, up to certain the maximum communication volume (or expense) that reaches this day (or other cycle).This maximum can be provided when submitting a tender by the lessee.In case reached this maximal value, then time high bidder finishes up to this day (or certain other cycle) obtaining to redirect the remaining sum of communication.

Market allows the lessee that domain name is submitted a tender in batch.For example, the lessee can be all bid for domain names in certain classification or a plurality of classification.Perhaps, the lessee can manually select a set of domains to submit a tender and provide a bid amounts to all selected domain names.The lessee is notified in market its highest domain name of submitting a tender then, and perhaps its bid is one the domain name in the set of submitting a tender of winning.

The lessee also can specify every day or any cycle At All Other Times for the set of bulk domains and redirect the maximum dollar amount that spends on the Internet surfer.The maximum dollar amount that the period of registration that this amount of money will replace describing in Fig. 2 d provides.

Lessee 200 also can provide the keyword of wishing domain name that the Internet surfer is redirected to about them.Market 500 is complementary keyword and lessor's the domain name that comprises those keywords then.The lessee also provides them to be ready the amount of money for each Internet surfer's payment of the domain name that redirects to them.Therefore, as the part of Fig. 2 b, in step 2103, except domain name was provided, the lessee also provided about the keyword set of each domain name and holds the people and will redirect the amount of currency of each domain name of Internet surfer's payment with each.The matching algorithm of describing among Fig. 7 is used in the bid of describing among replacement Fig. 3 and Fig. 4.In step 7001, market 500 checks and moved whether to have pass by after the matching algorithm certain time quantum last time, for example, the past 5 minutes.Can be recorded in the database working time last time.Time quantum does not if necessary also have in the past, and then in step 7002, marketplace waits one minute is returned step 7001 then.If pass by time enough after the last time operation, then market 500 selection lessees (step 7003) and a keyword (step 7004) of selecting this lessee to provide.Market 500 all lessor's domain names of registering of search are to seek this keyword then.Identify all domain names that comprise this keyword and in redirecting database 604, create a record for each coupling.Then, other keyword (step 7007) that whether has this lessee to provide is provided in market 500, if, then for this keyword repeating step 7004 to 7006.In case handle all keywords of lessee 200, still untreated other lessee 200 is just checked in market 500.Can use database keep to follow the tracks of to have handled or with the lessee of domain name coupling.Do not have processed lessee 200 if market 500 is found, then repeat step, perhaps turn back to waiting status 7002 with 7003 beginnings.Then, after the operation matching algorithm, when a plurality of lessees 200 were mated lessors 100 domain name, circulation can be used in market 500, as mentioned above.Perhaps, higher bids can percentage distribution be given in market 500, as mentioned above.

Replace only mating the keyword that the lessee provides, market 500 also can be according to the keyword lookup synonym and the related term that are provided.Can use dictionary to search synonym.Can be from such as searching related term in the employed database the speech processing applications.The example of related term is " baseball " and " bat ".In case identify related term and keyword, they also can be used in the coupling step 7006.

Except the lessee provided keyword, the lessor also can provide keyword.The lessor provides and their the relevant keyword of domain name to the market registration.This part as step 2004 in Fig. 2 a is finished.In Fig. 7, the coupling of step 7006 can be finished between lessor's keyword and related term and lessee's keyword and related term, thereby optimizes redirecting of Internet surfer.

In addition, in another embodiment of the present invention, the lessee provides the set of keyword and them for each visitor of the domain name that redirects to them amount of currency with payment.The lessor registers and provides each visitor's who redirects for the domain name from them minimum monetary amount to market.Software program mates lessee and lessor by finding the domain name of registering to market that the one or more keywords that provided by each lessee are provided then; For those domain names, whether the minimum monetary amount of program checkout appointment is less than amount of currency that each lessee provided.When a plurality of lessees and a lessor are mated, use circulation that the Internet surfer is redirected to the domain name relevant with these lessees.The higher lessee that submits a tender can receive the Internet surfer who redirects of higher percent.

The interface that the lessee can use market to provide is such as socket, to find the tabulation of the lessor domain name relevant with a keyword or keyword set.The process of identification domain name is identical with above-mentioned matching process, wherein the keyword that the search lessee provides in lessor's domain name.Except the keyword that is provided, can also be in lessor's domain name the synonym of searching key word.Also can Search Error spelling and common relevant speech in lessor's domain name.In case the tabulation of lessor's domain name is provided, the lessee just can select a subclass of all domain names or domain name is submitted a tender.

The program that can use a computer or electronic agent are assisted bid.The lessee will use this electronic agent to avoid the bid of hand monitor to domain name of having to.Can provide electronic agent by the maximum bid amount of lessee's certain domain name and each domain name to submit a tender.On behalf of the lessee, electronic agent submit a tender then, is higher than other bidder and submits a tender, up to the maximum dollar amount of each domain name of lessee's regulation.In another embodiment, electronic agent is not submitted a tender, but notifies the lessee when one of its bid is exceeded.Be the bid that the lessee determines whether to increase them then.Can use such as the communication medium of Email or phone and notify.

In other embodiments, if identify the Internet surfer, just the Internet surfer is redirected to lessee 200 domain name from predetermined geographic position.Provide when in this embodiment, the lessee submits a tender in Fig. 3 step 3004 and wish and the geographic restrictions of submitting a tender and being associated.This geographic restrictions is used in market in Fig. 5 step 5002 then.By checking Internet surfer's IP address, Internet surfer's general geographic location can be determined in market.Only when the Internet surfer was positioned at desired zone, market 500 just redirected to lessee 200 with this user.

Lessee 200 also can specify certain time range, and the Internet surfer should be redirected to lessee's website therebetween.That describes in the realization of this embodiment and the preceding paragraph is identical, except restriction be based on the time rather than based on the place.

Market also on the net the surfer follow the tracks of and catch its action redirected to lessee 200 website by domain name after from lessor 100.A method that realizes this tracking is to put an image links on the page that belongs to lessee 200, and 500 servers load this image links from market.Therefore, as long as load those images, action can be caught in market 500 in redirecting database 604.

Also can put business linkages on lessor's domain name, such as Google ' s AdSense, successfully be this bid for domain names up to the lessee.Use business linkages, one group of link is placed on the webpage.When to web browser input lessor domain name, this webpage occurs.Each click business linkages all is that the lessor earns some money.In case lessee and lessor's coupling then can use the pattern that redirects to replace business linkages.

Can determine to win by a plurality of standards and submit a tender, and be not only bid amount.For example, also can use client's conversion ratio and maximum budget every day to determine to win submits a tender.For example, in the step 4003 of Fig. 4, bid amount, every day budget and the weighted mean of (use be stored in the trace information that redirects in the database calculate) client's conversion ratio can be calculated in market 500.Can use this weighted mean to determine to win then submits a tender.

Though shown each embodiment and details for the present invention is described, those skilled in the art should understand, can not depart from the scope of the present invention and method and apparatus disclosed herein is done various changes, scope wherein of the present invention is defined by the following claims.

Claims (11)

1. method of hiring out domain name in the electronic market comprises:

(a) provide the electronic market that comprises at least one marketplace server, the lessor can list the internet communication of domain name to redirect for rent on marketplace server;

(b) provide visit, make potential lessee to submit a tender the communication that redirects from the domain name that is used to hire out to the electronic market;

(c) safeguard the database information of electronic market, described database information comprises the information that shifts about lessor, lessee, bidline and the remuneration from lessee to lessor.

2. according to the method for claim 1, also comprise:

(a) set up standard and submit a tender, at least one variable of selecting the group in the keyword that described standard comprises from the amount of currency that comprises bid, the submit a tender period, lessor and/or the potential lessee that cover provide, the gross income of receiving from the lessee who submits a tender and the lessee's that submits a tender geographic position with the triumph of the communication that is used to select redirect from domain name;

(b) the selected standard of use compares a plurality of bids from the lessee of a plurality of bids; And

(c) from the lessee who submits a tender, select the triumph lessee.

3. according to the method for claim 2, also comprise the specified internet sites of lessee that communication is redirected to triumph from domain name.

4. according to the method for claim 3, wherein, the lessee of described triumph is unique recipient of the communication that redirects during designated period of time.

5. according to the method for claim 3, wherein, by at least one variable of selecting from the group in the Time of Day of the amount of currency of the bid that comprises each triumph lessee, the keyword that each triumph lessee provides, the gross income of receiving from each triumph lessee, each triumph lessee's bid appointment and each triumph lessee's geographic position is weighted on the priorization basis of setting up, the lessee of a plurality of triumphs receives the communication that redirects during designated period of time.

6. according to the method for claim 2, wherein, the lessee of described bid is arranged on the amount of money upper limit that designated period of time is the communication cost that redirects.

7. according to the method for claim 2, wherein, the communication that artificially redirects from a plurality of domain names of chartering of described bid is submitted a tender.

8. according to the method for claim 2, wherein, the lessee of bid can be at any time submits new the bid with the bid of the triumph lessee before trying hard to exceed to for the communication that redirects, thereby becomes new triumph lessee.

9. according to the method for claim 2, wherein, the lessee of bid can be at any time submits new the bid with the bid of the triumph lessee before trying hard to exceed to for the communication that redirects, thereby becomes new triumph lessee.

10. according to the method for claim 3, also comprise when not receiving the successful bid that the lessee carries out for the communication that redirects from domain name as yet, on lessor's domain name, place business linkages.

11. the method according to claim 3 also comprises:

(a) collect remuneration from the triumph lessee; And

(b) remuneration is transferred to the lessor of domain name.

Images