CN101471946A - Method for implementing fixed point multimedia advertisement play through GPS orientation and GPRS network - Google Patents
Method for implementing fixed point multimedia advertisement play through GPS orientation and GPRS network Download PDFInfo
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- CN101471946A CN101471946A CNA2007101441340A CN200710144134A CN101471946A CN 101471946 A CN101471946 A CN 101471946A CN A2007101441340 A CNA2007101441340 A CN A2007101441340A CN 200710144134 A CN200710144134 A CN 200710144134A CN 101471946 A CN101471946 A CN 101471946A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
- H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Security & Cryptography (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- General Engineering & Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method for achieving fixed point multimedia advertising play through GPS positioning and a GPRS network. The method comprises the following steps: uniformly releasing and controlling advertisings through a sending terminal in a media center; downloading video programs instantaneously or in advance through the GPRS network by utilizing a transmission server and storing the advertisings in a movable device; and then playing specific programs in different times or spaces through the movable device by utilizing GPS positioning information. By adopting the method, the fixed point multimedia advertising play can be updated immediately, have various manners, and can be conducted in definite time and position according to the demands of customers.
Description
Technical field
The present invention relates to the information transferring method of communication network, specially refer to a kind of method of broadcasting by GPS location and GPRS network realization fixed point multimedia advertisement.
Background technology
Along with the development of society and the progress of science, people's the demand to information is increasing, and the mode that people obtain information also gets more and more.In the epoch of information explosion, informationalized industry is also growing stronger day by day.Information medias such as traditional newspaper, magazine, books, radio or cable tv broadcast can not satisfy people's demand far away, and the digital media broadcasting system that was born in recent years whole medium market with the explosive growth velocity shock, this new communication mode occupies public place and crowded areas such as office building, commercial building, bank, supermarket, museum, community gradually, filled up the white space of traditional media, raising greatly the coverage rate of information.
Because the development of digital media broadcasting system, the form of media advertisement are also diversified, coverage is also more and more wider.Existing mobile video advertisement generally all is simple configuration one a cover audio/video player system on mobile device, plays by the video, audio frequency, pictorial information and the roll titles that are recorded in advance in the video player.Need upgrade the video of this mobile device by mode artificial or radio broadcasting.Though this media play mode realizes easily, has a lot of shortcomings really, as program updating cost height (by artificial regeneration), can't realize immediate updating, perhaps broadcast mode is single, can't accomplish regularly positioning playing etc.And, play identical advertisement in different occasions and time period and lack specific aim and flexibility because at different occasions, different time block, advertiser's demand is also different.
Therefore, need to adopt some measures to solve above-mentioned problem.
Summary of the invention
In order to overcome the shortcoming and defect of existing mobile video ad system, the invention provides a kind of method that realizes the fixed point multimedia advertisement broadcast by GPS location and GPRS network, this method sends the terminal unification by media center control is issued in advertisement, utilize transmission server by GPRS network instant or downloading video program and storing in the mobile device in advance, utilize the locating information of GPS to realize that mobile device plays specific program in different time or space then.
The technical solution adopted for the present invention to solve the technical problems is:
A kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement is characterized in that, may further comprise the steps:
1) a media center issue terminal is set, comprises and play management work station, server, broadcast administrative unit, send video, audio signal, pictorial information and roll titles with coded system;
2) the media center issue terminal is examined client's advertisement earlier, if audit is passed through, then according to advertiser's requirement, pre-gear is carried out in this advertisement, automatically this advertisement is changed to issued state behind the gear, and be stored in the memory module of playing administrative unit, and prepare to transmit by the front end processor of GPRS;
3) mobile device regularly or be checked through the media center issue terminal immediately and have new ad distribution then initiatively to carry out the transmission of program by GPRS network;
4) program transmission finish and verification correct after, then the association attributes of program and program is added in the rendition list of mobile device into;
5) broadcast of advertisement is carried out in the mobile device advertisement of playing according to needs in the positional information of GPS and above-mentioned program list information real-time judge time period and the zone.
Broadcast administrative unit of the present invention also comprises with lower module:
The system parameter setting module is provided with user type, packet type, regional population, file type, background picture, communications parameter respectively;
Client's essential information creation module is carried out information creating according to the user type that sets in the system parameter setting module, packet type, regional population;
The screening module according to client's essential information of creating in client's essential information creation module, is screened by customer type, packet type, regional population respectively, draws the customer information after the screening;
The gear module is carried out the time of advertisement and the gear information that play in the zone according to client's information;
Memory module is used for storing the good advertising message of gear.
Pre-gear of the present invention comprises the gear of the time period or the band of position, so that this advertisement can be play this advertisement automatically in the preset time section or after being in presumptive area.
Mobile device of the present invention is provided with receiving terminal, described receiving terminal includes the GPRS module, receives control module, audio/video player, be used to finish the reception and the processing of video, audio signal, pictorial information and roll titles, realize dynamically showing.
Mobile device of the present invention also is provided with the gps satellite locating module.
GPS positional information of the present invention mainly comprises vehicle real time data and map datum.
Vehicle real time data of the present invention comprises real-time longitude and latitude, travel speed, the travel direction data of vehicle.
Map datum of the present invention comprises the crossing point, the longitude and latitude and the name data in zone.
The invention has the beneficial effects as follows, this method sends the terminal unification by media center control is issued in advertisement, utilize transmission server by GPRS network instant or downloading video program and storing in the mobile device in advance, utilize the locating information of GPS to realize that mobile device plays specific program in different time or space then.Adopt method of the present invention, the broadcast of fixed point multimedia advertisement can realize upgrading in time, and multiple broadcast mode can be arranged, and can carry out the regularly broadcast of location according to client's needs.The media center issue terminal can dispose the capacity of transmission server according to the quantity of mobile device, and download access amount that also can limiting mobile device is carried out flow control, avoids bringing too big pressure to GPRS network.Simultaneously to guarantee that also the speed of download of single mobile device can satisfy demands of applications.Mobile device inside then has enough spaces to preserve program data, prolongs the life cycle of each video frequency program, saves the GPRS flow.
Description of drawings
The present invention is further described below in conjunction with drawings and Examples.
Fig. 1 is a method flow schematic diagram of the present invention.
Fig. 2 is a media center issue end functional block diagram of the present invention.
Fig. 3 is the functional block diagram of mobile device of the present invention.
Fig. 4 is a playback process flow chart of the present invention.
Embodiment
About the present invention describes and other technology contents, characteristics and effect, in the detailed description of a first-selected embodiment in following cooperation with reference to the accompanying drawings, can clearly present.
Please refer to shown in Figure 1ly, is to be method step schematic diagram of the present invention.We can see among the figure, we at first are provided with a media center issue terminal 1, this media center issue end comprises plays management work station, server, broadcast administrative unit (all not showing among Fig. 1), sends video, audio signal, pictorial information and roll titles with coded system; Media center issue terminal 1 is examined client's advertisement earlier then, if audit is passed through, then according to advertiser's requirement, pre-gear is carried out in this advertisement, automatically this advertisement is changed to issued state behind the gear and also prepares to transmit by the front end processor of GPRS; Mobile device regularly or be checked through the media center issue terminal immediately whether new ad distribution is arranged, if there is new ad distribution then initiatively to carry out the transmission of program by GPRS network; Program transmission finish and verification correct after, then the association attributes of program and program is added in the rendition list of mobile device into; The advertisement that mobile device is play according to positional information and the above-mentioned interior needs of program list information real-time judge time period and zone of GPS.So just finished the broadcast of multimedia fixed point advertisement.Described pre-gear comprises the gear of the time period or the band of position, so that this advertisement can be play this advertisement automatically in the preset time section or after being in presumptive area.
Fig. 2 is the functional block diagram of media center issue end 1 of the present invention, and we can see that media center issue terminal 1 also includes a lot of functional modules among the figure.Media center issue terminal 1 comprises plays management work station 2, server 3, broadcast administrative unit 4 (all showing among Fig. 1), sends video, audio signal, pictorial information and roll titles with coded system..Wherein playing administrative unit 4 also comprises with lower module: system parameter setting module 41 is provided with user type, packet type, regional population, file type, background picture, communications parameter respectively; Client's essential information creation module 42 is carried out information creating according to the user type that sets in the system parameter setting module, packet type, regional population; Screening module 43 according to client's essential information of creating in client's essential information creation module, is screened by customer type, packet type, regional population respectively, draws the customer information after the screening; Gear module 44 is carried out the time of advertisement and the gear information that play in the zone according to client's information; Memory module 45 is used for storing the good advertising message of gear.The advertising message of storage can be sent to each portable terminal by the GPRS front end processor 5 that is arranged in the media center issue end 1 in the memory module 45.
Fig. 3 is the functional block diagram of mobile device of the present invention.We can see among the figure, mobile device 6 is provided with receiving terminal 7 and Central Control Module 8, described receiving terminal 7 includes GPRS module 71, receives control module 72, audio/video player 73, be used to finish the reception and the processing of video, audio signal, pictorial information and roll titles, realize dynamically showing.In addition, also be provided with gps satellite locating module 9, the described GPS positional information of positional information that is used for receiving and send GPS mainly comprises vehicle real time data and map datum.The vehicle real time data comprises real-time longitude and latitude, travel speed, the travel direction data of vehicle.Map datum comprises the crossing point, the longitude and latitude and the name data in zone.
As shown in Figure 4, be mobile device playback process flow chart of the present invention.We can see how mobile device is as handling playing flow among the figure.After mobile device 6 receives the program that sends from media center transmitting terminal 1, then the association attributes of program and program is added in the rendition list of mobile device into.The advertisement of playing again according to positional information and the above-mentioned interior needs of program list information real-time judge time period and zone of GPS.Among the figure, in Central Control Module 8, beginning in the step 81, mobile device judges whether to satisfy the broadcast condition in the step 82, as, needed play area of advertiser and reproduction time section if satisfy then carry out the broadcast of advertisement video in the step 83, finish the back and finish to get back to then to continue to judge whether to satisfy the broadcast condition in the step 82 to step 84.If in step 82, do not satisfy the broadcast condition, then do not play advertisement video, the judgement that direct rebound step 82 is play condition.
In sum, adopt method of the present invention, the broadcast of fixed point multimedia advertisement can realize upgrading in time, and multiple broadcast mode can be arranged, and can carry out the regularly broadcast of location according to client's needs.Flexibility is strong, can satisfy the needs of various clients and broadcast.
The above, only for preferred embodiment of the present invention, so can not limit scope of the invention process with this, i.e. the equivalence of doing according to the utility model claim and description changes and modification, all should still belong in the scope that patent of the present invention contains.
Claims (8)
1, a kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement is characterized in that, may further comprise the steps:
1) a media center issue terminal is set, comprises and play management work station, server, broadcast administrative unit, send video, audio signal, pictorial information and roll titles with coded system;
2) the media center issue terminal is examined client's advertisement earlier, if audit is passed through, then according to advertiser's requirement, pre-gear is carried out in this advertisement, automatically this advertisement is changed to issued state behind the gear, and is stored in the front end processor preparation transmission of also passing through GPRS in the memory module of playing administrative unit;
3) mobile device regularly or be checked through the media center issue terminal immediately and have new ad distribution then initiatively to carry out the transmission of program by GPRS network;
4) program transmission finish and verification correct after, then the association attributes of program and program is added in the rendition list of mobile device into;
5) broadcast of advertisement is carried out in the mobile device advertisement of playing according to needs in the positional information of GPS and above-mentioned program list information real-time judge time period and the zone.
2, a kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement of the present invention as claimed in claim 1 is characterized in that described broadcast administrative unit also comprises with lower module:
The system parameter setting module is provided with user type, packet type, regional population, file type, background picture, communications parameter respectively;
Client's essential information creation module is carried out information creating according to the user type that sets in the system parameter setting module, packet type, regional population;
The screening module according to client's essential information of creating in client's essential information creation module, is screened by customer type, packet type, regional population respectively, draws the customer information after the screening;
The gear module is carried out the time of advertisement and the gear information that play in the zone according to client's information;
Memory module is used for storing the good advertising message of gear.
3, a kind of method that realizes the fixed point multimedia advertisement broadcast by GPS location and GPRS network of the present invention as claimed in claim 1, it is characterized in that, described pre-gear comprises the gear of the time period or the band of position, so that this advertisement can be play this advertisement automatically in the preset time section or after being in presumptive area.
4, a kind of method that realizes the fixed point multimedia advertisement broadcast by GPS location and GPRS network of the present invention as claimed in claim 1, it is characterized in that, described mobile device is provided with receiving terminal, described receiving terminal includes the GPRS module, receives control module, audio/video player, be used to finish the reception and the processing of video, audio signal, pictorial information and roll titles, realize dynamically showing.
5, a kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement of the present invention as claimed in claim 1 is characterized in that described mobile device also is provided with the gps satellite locating module.
6, a kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement of the present invention as claimed in claim 1 is characterized in that GPS positional information of the present invention mainly comprises vehicle real time data and map datum.
7, a kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement of the present invention as claimed in claim 6 is characterized in that described vehicle real time data comprises real-time longitude and latitude, travel speed, the travel direction data of vehicle.
8, a kind of method of playing by GPS location and GPRS network realization fixed point multimedia advertisement of the present invention as claimed in claim 6 is characterized in that described map datum comprises the crossing point, the longitude and latitude and the name data in zone.
Priority Applications (2)
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CN2007101441340A CN101471946B (en) | 2007-12-25 | 2007-12-25 | Method for implementing fixed point multimedia advertisement play through GPS orientation and GPRS network |
PCT/CN2008/073734 WO2009082962A1 (en) | 2007-12-25 | 2008-12-25 | A method for playing multimedia advertisement in a specific location by means of satellite positioning and wireless communication network |
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CN2007101441340A CN101471946B (en) | 2007-12-25 | 2007-12-25 | Method for implementing fixed point multimedia advertisement play through GPS orientation and GPRS network |
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CN101471946B CN101471946B (en) | 2012-05-09 |
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WO2009082962A1 (en) | 2009-07-09 |
CN101471946B (en) | 2012-05-09 |
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