CN101383997B - Interactive service data processing method, device and system - Google Patents
Interactive service data processing method, device and system Download PDFInfo
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- CN101383997B CN101383997B CN 200710145956 CN200710145956A CN101383997B CN 101383997 B CN101383997 B CN 101383997B CN 200710145956 CN200710145956 CN 200710145956 CN 200710145956 A CN200710145956 A CN 200710145956A CN 101383997 B CN101383997 B CN 101383997B
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Abstract
The invention discloses a processing method for interactive service data. The method comprises the following steps: the interactive service data is received, and the interactive service data contains predilection information of corresponding target users; the interactive service data is processed according to the predilection information of the target users and the predilection information of local users. The invention also discloses terminal equipment, network equipment and a processing system for the interactive service data, and can improve the direction of alternative service data service and improve the user experience.
Description
Technical field
The present invention relates to communication technical field, relate in particular to processing method, the equipment and system of interactive service data.
Background technology
After market competition was tending towards intensification, in order to obtain the success in market, operator provided different services for the different consumer groups' the consumption feature, to satisfy the demand that segments market.For example, in the electronic program list of mobile multimedia broadcast system, represent the content of relevant electronic program list according to targeted customer's preference.
Fig. 1 is OMA BCAST (Open Mobile Alliance, mobile open alliance; MobileBraodcast Services, Mobile Broadcast Services) the data structure schematic diagram of electronic program list in.Business burst, content fragment and the purchase data burst of electronic program list have been defined in the SG of OMABCAST (Service Guide, business guide) standard.Wherein, business is the combination of one group of content, according to the arrangement of operator, plays in certain passage according to the regular hour.For example, a television channel is a business.Content also claims program, and for example, a TV programme is a content.Purchase data be used for to the user show somewhere (for example providing a network address), how (note is subscribed to, phone subscription etc.), what price are bought the power of watching of business.Propose the concept of burst in business guide, the business burst is used for the description business, and content fragment is used for describing content, and the purchase data burst is used for describing the information of purchase business.
The SG of OMABCAST (Service Guide, business guide) added targeted customer's preference parameter in business burst, content fragment and the purchase data burst to electronic program list in standard, to realize representing according to targeted customer's preference the content of relevant electronic program list.
As shown in table 1, the data structure of targeted customer's preference parameter is as follows:
As shown in Figure 2, represent the handling process of content of relevant electronic program list according to targeted customer's preference as follows:
On the other hand, comprise a plurality of interactive service bursts in the business burst of electronic program list, wherein, interactive service is the business that needs the user to participate in, such as the score, vote by ballot best player, on-line purchase article etc. of guess football match; The interactive service burst refers to the information that in electronic program list, interactive service is described.The in addition interaction document relevant to interactive service.Interaction document is described the media file that uses in interactive service, and terminal equipment can judge whether the capacity of equipment of self can process relevant media file according to these descriptions.
Relate to the key data structure of interactive service as shown in Figure 3, wherein, comprise the pointer of an interaction document in each interactive service burst of electronic program list, one group of interaction document of this pointed.Describe a plurality of interactive object groups in an interaction document, each interactive object group comprises a plurality of interactive object collection, and each interactive object collection is described respectively the attribute of different media files; Terminal equipment can be selected a plurality of interactive object collection in same interaction document according to the disposal ability of self.
All objects in interactive object collection (set) are packaged into a file bag, separate transmission with interaction document.The type of the media object that interaction document describes interaction technique that the interactive object collection adopts, comprise, obtain the file transfer message (being the object identity of media object in transmission session) of this interactive object collection.The structure of this uncoupling allows terminal equipment just to abandon the interactive object collection of not supporting in the beginning of accepting file, to avoid storing unnecessary file.
As shown in Figure 4, in BCAST, the handling process to interactive service data is as follows:
Step 41, interactive service source sends to the descriptor of interactive service the electronic program list generation module of electronic playbill server.
The Information generation interactive service burst that step 42, electronic program list generation module are submitted to according to the interactive service source, the substance of burst comprises: mutual type (ballot etc.), the broadcast program that interactive service is relevant, the temporal information that interactive service represents, the sign of interactive media document, the obtain manner of interaction document etc.
Step 43, terminal equipment receive the electronic program list that the electronic program list generation module sends.
Step 44, terminal equipment are processed the interactive service burst in electronic program list.
Step 45, terminal equipment are obtained interaction document according to the indication of interactive service burst in electronic program list.Interaction document is described the interactive mode (note, multimedia message etc.) of the interactive object of interactive service, the information such as form of interactive object.
Step 46, terminal equipment select according to the capacity of equipment (as whether supporting multimedia message) of self interactive object of describing in interaction document.
Step 47, terminal equipment obtain the interactive object of describing in interaction document.
Step 48, terminal equipment represent interactive object.
Step 49, terminal equipment carry out interactive service.
Concrete, in prior art, the flow process of terminal equipment processing interactive service is as shown in Figure 5:
Step 51, terminal equipment receive electronic program list.
Step 52, terminal equipment are resolved the interactive service burst of electronic program list.
Step 53, terminal equipment obtain the transmission information of interaction document corresponding to interactive service burst.
Step 54, terminal equipment are obtained interaction document according to the transmission information of interaction document.
Step 55, terminal equipment begin to process the interactive object group according to the indication information of electronic program list.
Step 56, terminal equipment judge whether the interactive object collection in the interactive object group mates with the capacity of equipment of self, if execution in step 57, otherwise execution in step 510.
Step 57, terminal equipment obtain the interactive object collection.
Step 58, terminal equipment represent interactive interface.
Step 59, terminal equipment begin reciprocal process.
Step 510, terminal equipment check other interactive object collection in this interactive object group.
Interactive object collection in step 511, terminal equipment judgement interactive object group is to mate with the capacity of equipment of self, if execution in step 57, otherwise execution in step 512.
Step 512, terminal equipment represent interactive object in the acquiescence word, finish whole handling process.
This shows, can represent according to user's preference information the content of electronic program list in prior art, but can't realize according to user's preference information the personalized interaction business of electronic program list, the interactive service content that all users obtain is all identical, interactive service lacks specific aim, and the user experiences relatively poor.
The inventor finds also can to exist the consumption feature for the different consumer groups when processing interactive service data the technical need of different service is provided by analysis.For example, the demand that consideration segments market in the interactive service of mobile TV provides the Extraordinary interactive service to different users, and an instantiation is as follows:
The user watches popular South Korean TV soaps, and a lot of popular clothes, ornaments are wherein arranged.Male user A is only interested in the clothes/ornaments of actor in South Korean TV soaps, and clothes/ornaments of actress are lost interest in.In the interactive service relevant to these South Korean TV soaps, if do not do any restriction, the user can check and buy clothes/ornaments of man, actress simultaneously.But for user A, actress's clothes/ornaments information is unwanted, so when issuing interactive service data to user A, corresponding filtering information should be arranged, makes the terminal of user A only represent actor's clothes/ornaments information when representing interactive service to him.
Therefore, need to provide a kind of processing method of interactive service data, can realize the service of Extraordinary interactive service data according to user's preference information, improve the specific aim of interactive service data service, improve user's experience.
Summary of the invention
The embodiment of the present invention provides a kind of processing method, equipment and system of interactive service data, in order to improve the specific aim of interactive service data service, improves user's experience.
The embodiment of the present invention provides a kind of processing method of interactive service data, and the method comprises:
Receive interactive service data, include corresponding targeted customer's preference information in described interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, comprises described targeted customer's relevant information or comprise described targeted customer's relevant information in the descriptor of the interactive object group of described interaction document in the descriptor of the interactive object collection of described interaction document;
According to described targeted customer's preference information and local user's preference information, described interactive service data is processed;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
The embodiment of the present invention also provides a kind of supplying method of interactive service data, and the method comprises:
Add corresponding targeted customer's preference information in interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Provide described interactive service data to terminal equipment, so that described terminal is processed described interactive service data according to described targeted customer's preference information and local user's preference information;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
The embodiment of the present invention also provides a kind of processing method of interactive service data, and the method comprises:
The network equipment adds targeted customer corresponding to described interactive service data preference information in interactive service data, and provides described interactive service data to terminal equipment; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Terminal equipment is processed described interactive service data according to described targeted customer's preference information and local user's preference information;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
The embodiment of the present invention also provides a kind of terminal equipment, comprising:
Receiver module is used for receiving interactive service data, includes corresponding targeted customer's preference information in described interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, comprises described targeted customer's relevant information or comprise described targeted customer's relevant information in the descriptor of the interactive object group of described interaction document in the descriptor of the interactive object collection of described interaction document;
Processing module is used for according to described targeted customer's preference information and local user's preference information, and described interactive service data is processed;
Described processing module further comprises: comparing unit is used for described targeted customer's preference information and local user's preference information are compared; First screens the unit, is used for according to comparative result, and interactive service corresponding to described interactive service burst screened; The first acquiring unit is used for obtaining corresponding interaction document according to the interactive service that filters out.
The embodiment of the present invention also provides a kind of network equipment, comprising:
Generation module is used for the preference information targeted customer corresponding to interactive service data interpolation; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Module is provided, is used for providing described interactive service data to terminal equipment; , so that described terminal is processed described interactive service data according to described targeted customer's preference information and local user's preference information;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
The embodiment of the present invention also provides a kind for the treatment of system of interactive service data, comprising:
The network equipment is used for adding at interactive service data targeted customer corresponding to described interactive service data preference information, and sends described interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Terminal equipment is used for receiving described interactive service data, according to the preference information of targeted customer in local user's preference information and described interactive service data, described interactive service data is processed;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
In the embodiment of the present invention, the network equipment adds targeted customer corresponding to described interactive service data preference information in interactive service data, and provides described interactive service data to terminal equipment; Terminal equipment is according to described targeted customer's preference information and local user's preference information, described interactive service data is processed, thereby can filter the content of interactive service according to user's preference, reach the purpose that represents the distinct interaction business for difference preference's user, improve the specific aim of interactive service, improve user's experience.
Description of drawings
Fig. 1 is the data structure schematic diagram of electronic program list in OMA BCAST in background technology;
Fig. 2 represents the process chart of the content of relevant electronic program list according to targeted customer's preference in background technology;
Fig. 3 relates to the key data structure of interactive service in background technology;
Fig. 4 be in background technology in BCAST to the process chart of interactive service data;
Fig. 5 is the flow chart that in background technology, terminal equipment is processed interactive service;
Fig. 6 is the process chart of interactive service data in the embodiment of the present invention;
Fig. 7 processes the flow chart of an instantiation of interactive service data in the embodiment of the present invention;
Fig. 8 is the flow chart of an instantiation of the processing interactive service of terminal equipment in the embodiment of the present invention;
Fig. 9 A, Fig. 9 B, Fig. 9 C, Fig. 9 D are the structural representation of terminal equipment in the embodiment of the present invention;
Figure 10 is the structural representation of the network equipment in the embodiment of the present invention;
Figure 11 is the structural representation of the treatment system of interactive service data in the embodiment of the present invention;
Figure 12 is the structural representation of an instantiation for the treatment of system of interactive service data in the embodiment of the present invention.
Embodiment
Below in conjunction with Figure of description, the embodiment of the present invention is elaborated.
The embodiment of the present invention is in present mobile multimedia broadcasting service system (OMABCAST), can't realize providing according to user's preference the situation of personalized interaction business, by add targeted customer's preference information in interactive service data, make the terminal equipment can be according to the targeted customer's of local user's preference information and interactive service preference information, interactive service is filtered, realize the service of Extraordinary interactive service.
As shown in Figure 6, in the embodiment of the present invention, a kind of handling process of interactive service data is as follows:
Interactive service data can be the interactive service burst of electronic program list, can be also interaction document.The content that user's preference information comprises user's age, occupation, sex, the content of liking, the content of not liking, liked in the specific time period, the content do not liked in the specific time period one of them or combination in any.
Fig. 7 processes an instantiation of interactive service data in the embodiment of the present invention.Wherein, the interactive service of the interactive service data source of providing is provided the network equipment, integrates interactive service to generate the electronic playbill server of electronic program list, and this electronic playbill server comprises an electronic program list generation module.Concrete handling process is as follows:
Step 71, interactive service source sends to the descriptor (preference information that comprises the targeted customer) of interactive service the electronic program list generation module of electronic playbill server.
The Information generation interactive service burst that step 72, electronic program list generation module are submitted to according to the interactive service source, the substance of burst comprises: the targeted customer's that the sign of mutual type (ballot etc.), broadcast program that interactive service is relevant, temporal information that interactive service represents, interactive media document, the obtain manner of interaction document and interactive service are corresponding preference information.
Step 73, terminal equipment receive the electronic program list that the electronic program list generation module provides.
Step 74, terminal equipment are processed the interactive service burst in electronic program list.
Step 75, terminal equipment are according to the local user's who preserves preference information and the preference information of the targeted customer in the interactive service burst, and screening meets the interactive service of user preference.
Step 76, terminal equipment are obtained the interaction document corresponding to interactive service of screening from the interactive service source.
Step 77, terminal equipment select according to the capacity of equipment (as whether supporting multimedia message) of self interaction content of describing in interaction document.
Step 78, terminal equipment are according to the local user's who preserves preference information and the preference information of the targeted customer in interaction document, and screening meets the interaction content of user preference.
Step 79, terminal equipment are obtained the interaction content of screening from the interactive service source.
Step 710, terminal equipment represent interactive object.
Step 711, terminal equipment carry out interactive service.
In an embodiment, the network equipment provides the processing procedure of interactive service data to comprise to terminal equipment: the preference information that adds corresponding targeted customer in interactive service data; Provide this interactive service data to terminal equipment.The processing procedure that terminal equipment received and processed the interactive service data that the network equipment provides comprises: receive interactive service data, include corresponding targeted customer's preference information in this interactive service data; According to the preference information of targeted customer in this interactive service data and local user's preference information, this interactive service data is processed.
Interactive service data can be the interactive service burst of electronic program list.
In an embodiment, the network equipment can add targeted customer's preference information in the interactive service burst, and the preference information that is about to the targeted customer is added in the interactive service burst as the one-level element.Add targeted customer's preference information in the interactive service classification after, the data structure of interactive service burst is as shown in table 2:
The data structure of table 2 interactive service burst (having omitted irrelevant parameter)
Terminal equipment after receiving the above-mentioned interactive service burst that the network equipment provides compares the preference information of targeted customer in the interactive service burst and local user's preference information; According to comparative result, the interactive service corresponding to the interactive service burst screens; According to the interactive service that filters out, obtain corresponding interaction document.
In another embodiment, the network equipment can add targeted customer's preference information in the interaction document pointer of interactive service burst.The network equipment is modified to the interaction document pointer in the interactive service burst, adds targeted customer's preference information in the interaction document pointer, can be so that terminal is carried out the personalization screening to interactive service.The data structure of amended interactive service burst is as shown in table 3:
The data structure of table 3 interactive service burst (having omitted irrelevant parameter)
Terminal equipment after receiving the above-mentioned interactive service burst that the network equipment provides compares the preference information of targeted customer in the interactive service burst and local user's preference information; According to comparative result, the interactive service corresponding to the interactive service burst screens; According to the interactive service that filters out, obtain corresponding interaction document.
The above-mentioned execution mode that adds targeted customer's preference information in interactive service burst or the interaction document pointer at the interactive service burst, can can filter interactive service at the electronic programming single level, avoid the user to download unwanted interaction document, reduce the flow of network.
Interactive service data can also be interaction document.In order to determine the particular content of interactive service when generating electronic program list, generate the Extraordinary filtration parameter, in an embodiment, the network equipment can add targeted customer's preference information in the descriptor of the interactive object group of interaction document.The network equipment is modified to the interactive object group of describing in mutual industry document, increases targeted customer's preference information in the interactive object group, so that terminal equipment carries out the personalization screening to the interactive object group.The data structure of amended interaction document is as shown in table 4:
The data structure of table 4 interaction document (having omitted irrelevant parameter)
After terminal equipment receives the above-mentioned interaction document that the network equipment provides, targeted customer's preference information and local user's preference information in the descriptor of the interactive object group of interaction document are compared; According to comparative result, the interactive object group of describing in interaction document is screened; According to the descriptor of the interactive object group that filters out, obtain corresponding interactive object collection.
In another embodiment, the network equipment can add targeted customer's preference information in the descriptor of the interactive object collection of interaction document.The network equipment is modified to the interactive object collection in mutual industry document, concentrates the preference information that increases the targeted customer at interactive object, so that terminal equipment carries out the personalization screening to the interactive object collection.The data structure of amended mutual industry document is as shown in table 5:
The data structure of table 5 interaction document (having omitted irrelevant parameter)
After terminal equipment receives the above-mentioned interaction document that the network equipment provides, targeted customer's preference information and local user's preference information in the descriptor of the interactive object collection of interaction document are compared; According to comparative result, the interactive object collection of describing in interaction document is screened; According to the descriptor of the interactive object collection that filters out, obtain corresponding interactive object collection.
Above-mentioned at interaction document the interactive object group or the descriptor of interactive object collection in add the execution mode of targeted customer's preference information, can carry out at the interaction document level screening of interaction content, can realize personalization more flexibly.Combine with the execution mode of the preference information that adds the targeted customer in the interaction document pointer of interactive service burst or interactive service burst, can also guarantee that terminal equipment can not download useless interaction document.
An instantiation as shown in Figure 8, after wherein showing respectively in the interactive service burst, add targeted customer's preference information in the interaction document pointer of interactive service burst, in the descriptor of the interactive object group of interaction document, in the descriptor of the interactive object collection of interaction document, the relevant treatment flow process of terminal equipment, above-mentioned four kinds of situations can be distinguished independent enforcement, also can combination in any get up to implement.The below provides the handling process that above-mentioned four kinds of situations combination is implemented:
Step 81, terminal equipment receive electronic program list.
Step 82, terminal equipment are resolved the interactive service burst of electronic program list.
Step 83, terminal equipment judge whether interactive service corresponding to interactive service burst satisfies local user's preference, if execution in step 85, otherwise execution in step 84.
Other interactive service burst in step 84, the programme of terminal equipment analytical electron.
Step 85, terminal equipment are analyzed the interaction document pointer in the interactive service burst.
Step 86, terminal equipment judge whether the interaction document of this interaction document pointed satisfies local user's preference, if execution in step 88, otherwise execution in step 87.
Other interaction document pointer in step 87, the programme of terminal equipment analytical electron.
Step 88, terminal equipment obtain the transmission information of interaction document.
Step 89, terminal equipment obtain interaction document.
Step 810, terminal equipment process according to the indication information of electronic program list the interactive object group of describing in interaction document.
Step 811, terminal equipment judge whether this interactive object group satisfies local user's preference, if execution in step 813, otherwise execution in step 812.
Step 812, terminal equipment are analyzed other interactive object group of describing in interaction document.
Step 813, terminal equipment judge in this interactive object group the interactive object collection whether with self the capacity of equipment coupling and satisfy local user's preference, if execution in step 814, otherwise execution in step 815.
Step 814, terminal equipment obtain the interactive object collection, execution in step 817.
Step 815, terminal equipment check other interactive object collection in this interactive object group.
Step 816, terminal equipment judge in this interactive object group other interactive object collection whether with self the capacity of equipment coupling and satisfy local user's preference, if execution in step 814, otherwise execution in step 819.
Step 817, terminal equipment represent interactive interface.
Step 818, terminal equipment begin reciprocal process.
Step 819, terminal equipment represent the acquiescence word in the interactive object group.
Based on same inventive concept, the embodiment of the present invention also provides a kind of terminal equipment, and its structure comprises as shown in Fig. 9 A: receiver module 91, processing module 92; Wherein, receiver module 91 is used for receiving interactive service data, includes corresponding targeted customer's preference information in this interactive service data; Processing module 92 is used for according to targeted customer's preference information and local user's preference information, and interactive service data is processed.
In an embodiment, interactive service data comprises the interactive service burst of electronic program list.
The preference information that includes described targeted customer in the interactive service burst; Or, include described targeted customer's preference information in the interaction document pointer of described interactive service burst; As shown in Fig. 9 B, processing module 92 can also comprise: comparing unit 921, first screens unit 922, the first acquiring unit 923; Wherein, comparing unit 921 is used for targeted customer's preference information and local user's preference information are compared; First screens unit 922, is used for according to comparative result, and the interactive service corresponding to the interactive service burst screens; The first acquiring unit 923 is used for obtaining corresponding interaction document according to the interactive service that filters out.
In an embodiment, interactive service data comprises interaction document.
The relevant information that includes described targeted customer in the descriptor of the interactive object group of interaction document; As shown in 9C, processing module 92 can also comprise: comparing unit 921, second screens unit 924, second acquisition unit 925; Wherein, comparing unit 921 is used for targeted customer's preference information and local user's preference information are compared; Second screens unit 924, is used for according to comparative result, and the interactive object group of describing in interaction document is screened; Second acquisition unit 925 is used for the descriptor according to the interactive object group that filters out, and obtains corresponding interactive object collection.
The relevant information that includes described targeted customer in the descriptor of the interactive object collection of interaction document; As shown in 9D, processing module 92 can also comprise: comparing unit 921, three screening unit 926, the 3rd acquiring unit 927; Wherein, comparing unit 921 is used for targeted customer's preference information and local user's preference information are compared; Three screening unit 926 is used for according to comparative result, and the interactive object collection of describing in interaction document is screened; The 3rd acquiring unit 927 is used for the descriptor according to the interactive object collection that filters out, and obtains corresponding interactive object collection.
Based on same inventive concept, the embodiment of the present invention also provides a kind of network equipment, and its structure comprises as shown in figure 10: generation module 101, provide module 102; Wherein, generation module 101 is used for the preference information targeted customer corresponding to interactive service data interpolation; Module 102 is provided, is used for providing this interactive service data to terminal equipment.
In an embodiment, interactive service data comprises the interactive service burst of electronic program list.
In an embodiment, interactive service data comprises interaction document.
Based on same inventive concept, the embodiment of the present invention also provides a kind for the treatment of system of interactive service data, and its structure comprises as shown in figure 11: the network equipment 111, terminal equipment 112; Wherein, the network equipment 111 is used for adding at interactive service data targeted customer corresponding to this interactive service data preference information, and sends this interactive service data; Terminal equipment 112 be used for to receive this interactive service data, according to the preference information of targeted customer in local user's preference information and this interactive service data, this interactive service data is processed.
As shown in figure 12, in an instantiation, in the treatment system of interactive service data, the network equipment can comprise interactive service server and electronic playbill server, and wherein, the interactive service server can comprise the following functions module:
The customized information module, the customized information for generating interactive service adds customized information in interactive service burst or interaction document to;
Interactive service burst information module: be used for generating the interactive service burst, the interactive service burst is sent to electronic playbill server, be integrated into complete electronic program list with other bursts;
The interaction document administration module is used for integrating a plurality of interactive object collection, generates the interactive object group, the interactive object group is integrated into interaction document sends to terminal equipment;
Interactive object collector reason module is used for being responsible for generating concrete interactive object collection and carrying out the interactive service logic, complete and terminal equipment between mutual.
Electronic playbill server is used for integrating the miscellaneous service description of a plurality of service sources, generates complete electronic program list and sends to terminal equipment.
Terminal equipment can comprise the following functions module.
The user preference information module: collection, Storage and Processing local user's preference information offers other modules and uses.
Electronic program list processing module: receive, process and represent electronic program list.
Interactive service processing module: receive, process interactive service data, represent interactive interface, complete interactive service.
One of ordinary skill in the art will appreciate that all or part of step in above-described embodiment method is to come the relevant hardware of instruction to complete by program, this program can be stored in a computer-readable recording medium, and storage medium can comprise: ROM, RAM, disk or CD etc.
In the embodiment of the present invention, the network equipment adds targeted customer corresponding to described interactive service data preference information in interactive service data, and provides described interactive service data to terminal equipment; Terminal equipment is according to described targeted customer's preference information and local user's preference information, described interactive service data is processed, thereby can filter the content of interactive service according to user's preference, reach the purpose that represents the distinct interaction business for difference preference's user, improve the specific aim of interactive service, improve user's experience.
By add targeted customer's preference information in interactive service burst or the interaction document pointer at the interactive service burst, can can filter interactive service at the electronic programming single level, avoid the user to download unwanted interaction document, reduce the flow of network.By add targeted customer's preference information in the descriptor of the interactive object group of interaction document or interactive object collection, can carry out at the interaction document level screening of interaction content, can realize personalization more flexibly.
Obviously, those skilled in the art can carry out various changes and modification and not break away from the spirit and scope of the present invention the present invention.Like this, if of the present invention these are revised and within modification belongs to the scope of claim of the present invention and equivalent technologies thereof, the present invention also is intended to comprise these changes and modification interior.
Claims (8)
1. the processing method of an interactive service data, is characterized in that, the method comprises:
Receive interactive service data, include corresponding targeted customer's preference information in described interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, comprises described targeted customer's relevant information or comprise described targeted customer's relevant information in the descriptor of the interactive object group of described interaction document in the descriptor of the interactive object collection of described interaction document;
According to described targeted customer's preference information and local user's preference information, described interactive service data is processed;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised:
Described targeted customer's preference information and local user's preference information are compared;
According to comparative result, interactive service corresponding to described interactive service burst screened;
According to the interactive service that filters out, obtain corresponding interaction document.
2. the method for claim 1, it is characterized in that the content that described preference information comprises age, occupation, sex, the content of liking, the content of not liking, liked in the specific time period, the content do not liked in the specific time period one of them or combination in any.
3. the supplying method of an interactive service data, is characterized in that, the method comprises:
Add corresponding targeted customer's preference information in interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Provide described interactive service data to terminal equipment, so that described terminal is processed described interactive service data according to described targeted customer's preference information and local user's preference information;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
4. method as claimed in claim 3, it is characterized in that the content that described targeted customer's preference information comprises described targeted customer's age, occupation, sex, the content of liking, the content of not liking, liked in the specific time period, the content do not liked in the specific time period one of them or combination in any.
5. the processing method of an interactive service data, is characterized in that, the method comprises:
The network equipment adds targeted customer corresponding to described interactive service data preference information in interactive service data, and provides described interactive service data to terminal equipment; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Terminal equipment is processed described interactive service data according to described targeted customer's preference information and local user's preference information;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
6. a terminal equipment, is characterized in that, comprising:
Receiver module is used for receiving interactive service data, includes corresponding targeted customer's preference information in described interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, comprises described targeted customer's relevant information or comprise described targeted customer's relevant information in the descriptor of the interactive object group of described interaction document in the descriptor of the interactive object collection of described interaction document;
Processing module is used for according to described targeted customer's preference information and local user's preference information, and described interactive service data is processed;
Described processing module further comprises:
Comparing unit is used for described targeted customer's preference information and local user's preference information are compared;
First screens the unit, is used for according to comparative result, and interactive service corresponding to described interactive service burst screened;
The first acquiring unit is used for obtaining corresponding interaction document according to the interactive service that filters out.
7. a network equipment, is characterized in that, comprising:
Generation module is used for the preference information targeted customer corresponding to interactive service data interpolation; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Module is provided, is used for providing described interactive service data to terminal equipment, so that described terminal is processed described interactive service data according to described targeted customer's preference information and local user's preference information;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
8. the treatment system of an interactive service data, is characterized in that, comprising:
The network equipment is used for adding at interactive service data targeted customer corresponding to described interactive service data preference information, and sends described interactive service data; Described interactive service data comprises the interactive service burst of electronic program list, includes described targeted customer's preference information in the interaction document pointer of described interactive service burst; Or described interactive service data comprises interaction document, adds described targeted customer's relevant information or the relevant information of adding described targeted customer in the descriptor of the interactive object collection of described interaction document in the descriptor of the interactive object group of described interaction document;
Terminal equipment is used for receiving described interactive service data, according to the preference information of targeted customer in local user's preference information and described interactive service data, described interactive service data is processed;
Described according to described targeted customer's preference information and local user's preference information, described interactive service data is processed comprised: described targeted customer's preference information and local user's preference information are compared; According to comparative result, interactive service corresponding to described interactive service burst screened; According to the interactive service that filters out, obtain corresponding interaction document.
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| CN 200710145956 CN101383997B (en) | 2007-09-07 | 2007-09-07 | Interactive service data processing method, device and system |
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| CN 200710145956 CN101383997B (en) | 2007-09-07 | 2007-09-07 | Interactive service data processing method, device and system |
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| CN101383997B true CN101383997B (en) | 2013-06-05 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101860799A (en) * | 2010-05-24 | 2010-10-13 | 中兴通讯股份有限公司 | Transmission and receiving method and device for interactive service files |
| CN108073605B (en) * | 2016-11-10 | 2022-04-12 | 阿里巴巴集团控股有限公司 | Method and device for loading and pushing service data and generating interactive information |
| CN114615342B (en) * | 2022-01-29 | 2023-08-15 | 江苏方天电力技术有限公司 | Service interaction method and device suitable for electricity consumption information acquisition system |
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| CN1337120A (en) * | 1999-09-10 | 2002-02-20 | 皇家菲利浦电子有限公司 | Method of and apparatus for advising about receivable programs |
| CN1515114A (en) * | 2001-06-12 | 2004-07-21 | ��ķɭ��ɹ�˾ | Method and apparatus for generating list of suggested scheduled television programs |
| CN101022539A (en) * | 2007-02-15 | 2007-08-22 | 华为技术有限公司 | Method, system, interactive EPG and business middleware for realizing business service control |
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| CN1337120A (en) * | 1999-09-10 | 2002-02-20 | 皇家菲利浦电子有限公司 | Method of and apparatus for advising about receivable programs |
| CN1515114A (en) * | 2001-06-12 | 2004-07-21 | ��ķɭ��ɹ�˾ | Method and apparatus for generating list of suggested scheduled television programs |
| CN101022539A (en) * | 2007-02-15 | 2007-08-22 | 华为技术有限公司 | Method, system, interactive EPG and business middleware for realizing business service control |
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