CN101382947A - Method and device for determining pointing distribution information in page - Google Patents
Method and device for determining pointing distribution information in page Download PDFInfo
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- CN101382947A CN101382947A CNA2008101671440A CN200810167144A CN101382947A CN 101382947 A CN101382947 A CN 101382947A CN A2008101671440 A CNA2008101671440 A CN A2008101671440A CN 200810167144 A CN200810167144 A CN 200810167144A CN 101382947 A CN101382947 A CN 101382947A
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Abstract
The embodiment of the invention provides a method and a device for determining clicking distribution information in a webpage which can obtain the clicking distribution information of the webpage, thus providing reliable data for the layout of the webpage. The method comprises the steps: webpage clicking data are obtained in the webpage; and the clicking distribution information of the webpage is determined according to the clicking data. The device comprises an obtaining unit that is used for obtaining the webpage clicking data in the webpage and a determining unit that determines the clicking distribution information of the webpage according to the clicking data obtained by the obtaining unit. According to the method and the device for determining the clicking distribution information in the webpage, through the clicking distribution information obtained in the webpage, visitor clicking distribution can be monitored by the use of the information, thus leading an operation department to comprehend the visitor clicking feature change in the webpage in time, improve and optimize the webpage content and layout in time, and improve experience of the user.
Description
Technical field
The present invention relates to a kind of network technology, relate in particular to a kind of method and apparatus of in the page, determining to click distributed intelligence.
Background technology
Webpage is meant WEB (network) page or WAP (the WirelessApplication Protocol that can browse by browser, Wireless Application Protocol) page, it can use HTML (HypertextMarkup Language, HTML), WML (Wireless Markup Language, WAP Markup Language) or XHTML (The Extensible HyperText Markup Language, XML (extensible Markup Language)) etc. write, can be static page, also can be dynamic page.
In the operation of website, the visitor is very important to the browsing information of the page.As obtaining content that the visitor was concerned about by browsing information, paying close attention to positional information etc. easily.Described browsing information comprises: linking sources information, that is and, the visitor enters the viewed page from which page; The purpose link information promptly, is followed the accessibility page; Click data is meant the information such as position that the visitor clicks in the page.In above-mentioned browsing information, click data is even more important, and it is related to, and the visitor clicks variation in the page, and the layout and the user experience of content of pages.Yet, in the prior art, also in the page, do not determine to click the technology of distributed intelligence.
Summary of the invention
Embodiments of the invention provide a kind of method and apparatus of determine clicking distributed intelligence in the page, can obtain the click distributed intelligence of webpage, thereby provide reliable basis for the layout of the page.
Embodiments of the invention provide a kind of method of determining to click distributed intelligence in the page, comprising:
In the page, obtain page click data;
Determine this page click distributed intelligence according to click data.
The embodiment of the invention also provides a kind of device of determining to click distributed intelligence in the page, comprising:
Obtain the unit, be used for obtaining page click data at the page;
Determining unit is determined this page click distributed intelligence according to the click data that described acquisition unit obtains.
According to the embodiment of the invention, by the click distributed intelligence that in the page, obtains, can utilize this information to monitor the visitor and click distribution, thereby make operation department can in time understand visitor's click feature variation in the page, in time improve and optimization content of pages and layout, promote user experience.
Description of drawings
Fig. 1 shows the method for determining to click distributed intelligence in the page of the embodiment of the invention one;
Fig. 2 shows the device of determining to click distributed intelligence in the page of the embodiment of the invention two.
Embodiment
Understand and realization the present invention the existing embodiments of the invention of describing in conjunction with the accompanying drawings for the ease of persons skilled in the art.
Embodiment one
As shown in Figure 1, present embodiment provides a kind of method of determining to click distributed intelligence in the page, and described method comprises the steps:
Catch the click event that takes place in the page, obtain click data according to click event.Described click data comprises clicked positional information (being the x of click location on screen, the y coordinate), type of clicked target (as button, picture, literal link) and title.In order to collect visitor's click action, can in webpage, embed shell script that page browser supports obtaining click data, as:
Embed following special-purpose scripted code at the page:
<html>
......
<script>......</script>
......
</html>
As long as code can normally move in the page browser environment and just can.
When the visitor has clicking operation, trigger and carry out following scripted code, click operation information to collect.As follows as the scripted code that the mode by enrollment page document object click event triggers:
<script>
......
document.onclick＝sudsclickmapLinkclick；
......
</script>
When above-mentioned scripted code after clicking trigger, just can obtain the positional information of clicked object, as clicking x, y coordinate in the page, type and title etc., its code is as follows:
......
MouseX＝_SUDS_CMP_PAGE_SCROLLEFT+eObj.screenX-sLeft；
MouseY＝_SUDS_CMP_PAGE_SCROLLTOP+eObj.screenY-sTop；
ckTitle＝＂t＝txt，s＝＂+o.innerHTML+＂，h＝＂+o.href；
......
In the present embodiment, preferably, the click data that obtains is transmitted back on the data aggregation WEB front-end server.Adopt the special-purpose URL of dynamic requests data aggregation WEB front-end server, and back information as asking character string, or COOKIE content loopback.Code is as follows:
......
_sl_mcsd.innerHTML＝＂<img
src＝＂＇+_suds_cmp_cp_mp_rf+＂？＂+strSudsClickMapQuest+＂＇border＝′0′alt＝＂/>＂；
......
In order to obtain click location information accurately, also need to carry out following work: the relative position of different screen resolutions is proofreaied and correct, and the click that embeds in other subwindow in the page is caught, and big visit capacity extracts etc. in proportion.
For the ease of follow-up data processing, also collect following click data: time, visiting IP (InternetProtocol, Internet protocol) address, USER-AGENT (user agent), loopback information (COOKIE or request character string) etc.
Click data can be collected on the WEB front-end server, or adopts the information of the journal function record of dynamic routine or APACHE by the script loopback.Like this, the click data of collection regularly is transmitted back to processing server, so that server carries out subsequent treatment.
In the present invention, also can directly analyze according to click data, and will not send to the background server side by click data at preceding station server.
The click data that finishing collecting arrives, and obtain the click distributed intelligence of this page according to click data, as the statistical information of various click types, the click data of each band of position;
Concrete disposal route is, a large amount of visitors' click behavior superposes, thereby the distribution trend that the visitor clicks in the representation page, this distribution trend can be represented by drawing one and the onesize picture of the page, wherein comprise by the location drawing of click, intuitively show the click effect with synoptic diagram and form.As, click clickthrough form in distribution distribution plan, page or leaf internal chaining clicks figure, the page or leaf in the page or leaf.Click the distribution distribution plan in the page or leaf and be with picture intuitively in the display page click of each position distribute, and show the click density and the intensity of each position.Page or leaf internal chaining clicks figure is meant chaining in the page, shows that clicked number of times or mouse-pointing are real clicks.The clickthrough form is meant the clicks of listing each link in the page or leaf with forms mode in the page or leaf
Be worth explanation bright be that in step 11, the linking sources information (referer) of subsequent page that also can be by the pending page is calculated click distributed intelligence in the linking sources page.Particularly, collect the access log of the subsequent page wait to add up the page, described access log comprises linking sources information.Linking sources information and this linking sources information according to access log determine in the position of this page to wait that the location confirmation click of adding up the page distributes.
Embodiment two
Present embodiment provides a kind of device of determining to click distributed intelligence in the page, comprising: obtain the unit, be used for obtaining page click data at the page; Determining unit is determined this page click distributed intelligence according to the click data that described acquisition unit obtains.Preferably, institute's determining unit is positioned at background server.Definite method of clicking distributed intelligence can be with reference to the description of embodiment one about the method for acquisition click data with in the page.
According to the embodiment of the invention, by the click distributed intelligence that in the page, obtains, can utilize this information to monitor the visitor and click distribution, thereby make operation department can in time understand visitor's click feature variation in the page, in time improve and optimization content of pages and layout, promote user experience.
Though described the present invention by embodiment, those of ordinary skills know, without departing from the spirit and substance in the present invention, just can make the present invention that many distortion and variation are arranged, and scope of the present invention is limited to the appended claims.
Claims (9)
1, a kind of method of determining to click distributed intelligence in the page is characterized in that, comprising:
In the page, obtain page click data;
Determine this page click distributed intelligence according to click data.
2, method according to claim 1 is characterized in that, the described page click data that obtains in the page specifically comprises:
Catch the click event that takes place in the page;
Obtain click data according to click event.
3, method according to claim 1 is characterized in that, the described page click data that obtains in the page specifically comprises:
Linking sources information acquisition page click data according to the subsequent page of the described page.
4, method according to claim 1 is characterized in that, the described page is clicked distributed intelligence and comprised: click clickthrough form in distribution distribution plan, page or leaf internal chaining clicks figure, the page or leaf in the page or leaf.
5, according to each described method of claim 1 to 4, it is characterized in that, before carrying out the step of determining this page click distributed intelligence according to click data, go back execution in step:
Described click data is sent to background server,, determine this page click distributed intelligence so that described click data is handled at background server.
6, according to each described method of claim 1 to 4, it is characterized in that described click data comprises the click location coordinate.
7, method according to claim 4 is characterized in that, described click data also comprises the time of clicking point generation, click person's Internet protocol address.
8, a kind of device of determining to click distributed intelligence in the page is characterized in that, comprising:
Obtain the unit, be used for obtaining page click data at the page;
Determining unit is determined this page click distributed intelligence according to the click data that described acquisition unit obtains.
9, device according to claim 8 is characterized in that, institute's determining unit is positioned at background server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101671440A CN101382947A (en) | 2008-09-26 | 2008-09-26 | Method and device for determining pointing distribution information in page |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101671440A CN101382947A (en) | 2008-09-26 | 2008-09-26 | Method and device for determining pointing distribution information in page |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101382947A true CN101382947A (en) | 2009-03-11 |
Family
ID=40462786
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2008101671440A Pending CN101382947A (en) | 2008-09-26 | 2008-09-26 | Method and device for determining pointing distribution information in page |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102830922A (en) * | 2012-08-07 | 2012-12-19 | 晶赞广告（上海）有限公司 | Hotspot data visualization method with advertisement click effect |
| CN102866885A (en) * | 2012-09-03 | 2013-01-09 | 北京国双科技有限公司 | Method and device for confirming clicking position in webpage |
| CN102999500A (en) * | 2011-09-09 | 2013-03-27 | 深圳市快播科技有限公司 | Statistical method and system for click rate |
| CN103544325A (en) * | 2013-11-11 | 2014-01-29 | 北京国双科技有限公司 | Data processing method and device used for web page clicking distribution |
| CN103559277A (en) * | 2013-11-06 | 2014-02-05 | 北京国双科技有限公司 | Data processing method and device for webpage page click quantity statistics |
| CN103605739A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Method and device for displaying thermodynamic diagrams |
| CN104156445A (en) * | 2014-08-14 | 2014-11-19 | 北京京东尚科信息技术有限公司 | Method and system for acquiring page elements in automated testing script editing |
| CN104216911A (en) * | 2013-06-03 | 2014-12-17 | 阿里巴巴集团控股有限公司 | Browse tracking method and device |
| CN104572783A (en) * | 2013-10-29 | 2015-04-29 | 深圳市腾讯计算机系统有限公司 | Webpage click condition displaying method and device |
| CN104750693A (en) * | 2013-12-26 | 2015-07-01 | 阿里巴巴集团控股有限公司 | Method and device for realizing dotting |
| CN106886526A (en) * | 2015-12-16 | 2017-06-23 | 北京奇虎科技有限公司 | The layout method and placement device of promotion link |
| CN106991099A (en) * | 2016-01-21 | 2017-07-28 | 北京铂金智慧网络科技有限公司 | A kind of reading line generation method and system based on page access |
| CN107025237A (en) * | 2016-02-01 | 2017-08-08 | 北京铂金智慧网络科技有限公司 | A kind of page clicks on the generation method and system of distribution map |
| EP3293642A4 (en) * | 2015-05-05 | 2018-09-19 | Alibaba Group Holding Limited | Method and apparatus for recording and restoring click position in page |
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2008
- 2008-09-26 CN CNA2008101671440A patent/CN101382947A/en active Pending
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102999500A (en) * | 2011-09-09 | 2013-03-27 | 深圳市快播科技有限公司 | Statistical method and system for click rate |
| CN102830922B (en) * | 2012-08-07 | 2015-11-18 | 晶赞广告（上海）有限公司 | A kind of hot spot data method for visualizing of ad click effect |
| CN102830922A (en) * | 2012-08-07 | 2012-12-19 | 晶赞广告（上海）有限公司 | Hotspot data visualization method with advertisement click effect |
| CN102866885A (en) * | 2012-09-03 | 2013-01-09 | 北京国双科技有限公司 | Method and device for confirming clicking position in webpage |
| CN102866885B (en) * | 2012-09-03 | 2015-06-17 | 北京国双科技有限公司 | Method and device for confirming clicking position in webpage |
| CN104216911A (en) * | 2013-06-03 | 2014-12-17 | 阿里巴巴集团控股有限公司 | Browse tracking method and device |
| CN104216911B (en) * | 2013-06-03 | 2018-03-27 | 阿里巴巴集团控股有限公司 | One kind browses tracking and device |
| CN104572783B (en) * | 2013-10-29 | 2020-05-12 | 深圳市腾讯计算机系统有限公司 | Webpage clicking condition display method and device |
| CN104572783A (en) * | 2013-10-29 | 2015-04-29 | 深圳市腾讯计算机系统有限公司 | Webpage click condition displaying method and device |
| CN103559277A (en) * | 2013-11-06 | 2014-02-05 | 北京国双科技有限公司 | Data processing method and device for webpage page click quantity statistics |
| CN103544325A (en) * | 2013-11-11 | 2014-01-29 | 北京国双科技有限公司 | Data processing method and device used for web page clicking distribution |
| CN103544325B (en) * | 2013-11-11 | 2017-03-15 | 北京国双科技有限公司 | For data processing method and device that Webpage clicks on distribution |
| CN103605739A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Method and device for displaying thermodynamic diagrams |
| CN104750693A (en) * | 2013-12-26 | 2015-07-01 | 阿里巴巴集团控股有限公司 | Method and device for realizing dotting |
| CN104750693B (en) * | 2013-12-26 | 2018-11-27 | 阿里巴巴集团控股有限公司 | A kind of implementation method got ready and device |
| CN104156445A (en) * | 2014-08-14 | 2014-11-19 | 北京京东尚科信息技术有限公司 | Method and system for acquiring page elements in automated testing script editing |
| EP3293642A4 (en) * | 2015-05-05 | 2018-09-19 | Alibaba Group Holding Limited | Method and apparatus for recording and restoring click position in page |
| CN106886526A (en) * | 2015-12-16 | 2017-06-23 | 北京奇虎科技有限公司 | The layout method and placement device of promotion link |
| CN106991099A (en) * | 2016-01-21 | 2017-07-28 | 北京铂金智慧网络科技有限公司 | A kind of reading line generation method and system based on page access |
| CN107025237A (en) * | 2016-02-01 | 2017-08-08 | 北京铂金智慧网络科技有限公司 | A kind of page clicks on the generation method and system of distribution map |
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Application publication date: 20090311 |