CN101277491A - System and method for monitoring advertisement - Google Patents
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- CN101277491A CN101277491A CNA200710095930XA CN200710095930A CN101277491A CN 101277491 A CN101277491 A CN 101277491A CN A200710095930X A CNA200710095930X A CN A200710095930XA CN 200710095930 A CN200710095930 A CN 200710095930A CN 101277491 A CN101277491 A CN 101277491A
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Abstract
The embodiment of the invention provides an advertisement monitoring system and method, resolving the problem that the advertisement platform can not acquire the specific use condition of the advertisement information. The system includes: an advertisement platform, used for receiving advertisement monitoring information of the user terminal, and processing analysis to the advertisement monitoring information; an user terminal, used for monitoring the file relative to the terminal configuration element under a presetting condition, and acquiring advertisement information relative to the file according to the file, and recording the advertisement information, then reporting the advertisement information to the advertisement platform. The method includes: searching the file relative to the terminal configuration element under the presetting condition; acquiring the advertisement information relative to the file according to the file, and recording the advertisement information, and reporting the advertisement information o the advertisement platform. The embodiment of the invention ensures the advertisement platform acquire setting condition of the terminal advertisement information, processing full analysis to the embarking effect of the advertisement.
Description
Technical field
The present invention relates to a kind of advertisement technology, relate in particular to a kind of advertisement monitoring system and method.
Background technology
Along with 3G technology and networks development, mobile data services have obtained significant progress and have popularized.Well-rounded 3G business has been enriched people's life, make the business model of advertisement that variation take place, the advertising business growth slowdown of traditional mass media or stop to increase, and Internet advertising and moving advertising present bigger growing trend, investigation shows: the market scale of China Mobile's advertisement in 2006 reaches 500,000,000 yuan, estimate China Mobile's advertisement in 2007 market scale will reach 7.1 hundred million yuan, the market scale of China Mobile's advertisement in 2008 will reach 1,100,000,000 yuan.
In the prior art, moving advertising technology based on mobile communication has various modes, mainly comprise POC (Push to talk Over Cellular, PTT) pattern, IM (Instant Message, instant message) pattern, Presence (presenting) pattern, ring-back tone pattern etc.
Introduce the advertisement technology based on presentation modes below, this technology comprises ad system and advertising method.
As shown in Figure 1, described ad system comprises following part:
Present body client or application, it is the presentation information source, when its presentation information changes, initiatively sends PUBLISH (giving out information) to presence server, with issuing and presenting information.
Presence server (Presence Server), it comprises the synthetic and distributing device of presentation information, be used to receive the SUBSCRIBE (subscribe message) that observes the body client, present the result that subscription authorization rule that body sets in advance is judged subscription according to subscribed, and reception presents giving out information of body, handle according to some rules (content mandate, filtration) that present body/observation body setting, finally presentation information is distributed to the observation body by NOTIFY (notification message).
Observe body client (Watcher), be used to subscribe to the presentation information that presents body, and receive notification message from presence server.
Presentation information XDMS (Presence XML Document Management System) is used to preserve the grant column list that presents body (subscribing to grant column list, content grant column list etc.), group list etc.
As shown in Figure 2, based on above-mentioned ad system, use the method for presentation information releasing advertisements as follows:
Step 21, observation body send subscribe message (Subscribe) to presence server, present the presentation information of body with subscription.
Step 22, presence server send a notification message (Notify) to observing body, make and observe the current presentation information that body obtains to present body.
Step 23, present body and give out information (Publish),, and issue an advertising message URL (Uniform Resource Locator, unified resource location) simultaneously with issuing and presenting information to presence server.
Step 24, presence server send a notification message (Notify) to observing body, make presentation information, the advertising message URL of the up-to-date issue (as step 23 issue) of observing body and obtaining to present body.
Step 25-26, observation body send to Advertisement Server (content server) and obtain ad-request message (Get), the described advertisement information that obtains comprises advertising message URL, so that Advertisement Server obtains the correspondent advertisement content according to advertising message URL, and advertising message is issued the observation body by obtaining ad response message.
Step 27, observation body are play advertising message.
From above-mentioned advertisement technology as can be seen, although terminal can obtain advertising message, and play advertising message, Advertisement Server can't know how long broadcast waits concrete condition, can't comprehensively analyze the input effect of advertisement with regard to making like this.
Summary of the invention
The embodiment of the invention provides a kind of advertisement monitoring system and method, can make Advertisement Server obtain the concrete operating position of advertising message, thereby the input effect of advertisement is comprehensively analyzed.
Embodiments of the invention provide a kind of advertisement monitoring system, comprise advertising platform and user terminal,
Described advertising platform is used to receive the advertisement monitor message of user terminal, and the advertisement monitor message is analyzed;
Described user terminal is used for the file that monitoring is associated with the terminal configuration element under predetermined condition, and obtains advertising message associated with the file according to described file; Described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection; And write down described advertising message, then described advertising message is reported advertising platform.
The embodiment of the invention also discloses a kind of advertising platform, comprising:
Generation module is used to generate advertisement configuration information, and described advertisement configuration information comprises: with terminal configuration element associated advertisement content, with the corresponding advertisement and identifier of described ad content;
Sending module is used for described advertisement configuration information is issued user terminal.
The embodiment of the invention also discloses a kind of user terminal, comprising:
Monitoring module is used for the file that monitoring is associated with the terminal configuration element under predetermined condition, and obtains advertising message associated with the file according to described file; Described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection;
Logging modle is used to write down the advertising message that described monitoring module obtains;
Reporting module is used for the advertising message of described logging modle record is reported advertising platform.
The embodiment of the invention also discloses a kind of method of advertisement monitoring, comprising:
The file that inquiry is associated with the terminal configuration element under predetermined condition, described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection;
Obtain advertising message associated with the file according to described file, and the record advertising message;
Described advertising message is reported advertising platform.
Embodiments of the invention pass through the monitor terminal configuration element, and monitored results is reported advertising platform.Can make advertising platform obtain the situation that is provided with of terminal advertisement information, thereby the input effect to advertisement is comprehensively analyzed.
Description of drawings
Fig. 1 shows the ad system of prior art;
Fig. 2 shows the advertising method of prior art;
Fig. 3 shows the advertisement monitoring system of the embodiment of the invention;
Fig. 4 shows the advertisement configuration basic procedure of the embodiment of the invention;
Fig. 5 shows the management object of terminal configuration element in the OMA DM mode of the embodiment of the invention;
Fig. 6 is the advertisement monitoring flow process of the embodiment of the invention three.
Embodiment
Understand and realization the present invention the existing embodiments of the invention of describing in conjunction with the accompanying drawings for the ease of persons skilled in the art.
In an embodiment of the present invention, ad elements is integrated in the terminal configuration elements such as bell sound, desktop, switching on and shutting down picture, screen protection and menu of user terminal, the long-range ability of setting by the terminal configuration element has ad elements with the terminal configuration element arrangements, and the operating position of ad elements monitored, at last by reporting passage that statistical information is reported.
Embodiment one
As shown in Figure 3, present embodiment provides a kind of advertisement monitoring system, described system comprises advertising platform, terminal configuration server and user terminal, and described user terminal comprises terminal configuration client, advertisement monitoring module, below each part of difference introducing system.
Described advertising platform is used to produce advertisement configuration information, and described advertisement configuration information is directly issued user terminal, and described advertisement configuration information comprises: with terminal configuration element associated advertisement content, with the corresponding advertisement and identifier of described ad content.Described advertising platform also is used to receive the advertisement monitor message of user terminal, and the advertisement monitor message is analyzed.Described advertising platform comprises: generation module, be used to generate advertisement configuration information, described advertisement configuration information comprises: with terminal configuration element associated advertisement content, with the corresponding advertisement and identifier of described ad content; Sending module is used for described advertisement configuration information is issued user terminal; Receiver module is used to receive the advertisement monitor message of user terminal; Analysis module is used for the advertisement monitor message that described receiver module receives is analyzed.
Terminal configuration server, the advertisement configuration information that is used for producing according to described advertising platform generates the configuration management object, and the configuration management object is issued described user terminal.Described terminal configuration server also can be used for the advertisement monitor message of user terminal is transmitted to advertising platform.
Described user terminal is used to receive the advertisement configuration information of advertising platform, and according to advertisement configuration information configuration advertisement monitoring environment, described advertisement monitoring environment comprises the catalogue corresponding with the terminal configuration element, advertisement configuration table.Described user terminal is carried out administration order according to the configuration management object, with ad content copy to the specified catalogue of terminal configuration element type in, advertisement and identifier is recorded in the advertisement configuration table.Described user terminal also is used for the file that monitoring is associated with the terminal configuration element under predetermined condition, and obtains advertising message associated with the file according to described file; Described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection; And write down described advertising message, then described advertising message is reported advertising platform.Described user terminal comprises: receiver module is used to receive advertisement configuration information; Monitoring module is used for the file that monitoring is associated with the terminal configuration element under predetermined condition, and obtains advertising message associated with the file according to described file; Described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection; Logging modle is used to write down the advertising message that described monitoring module obtains; Reporting module is used for the advertising message of described logging modle record is reported advertising platform; The terminal configuration module is used for the advertisement configuration information configuration advertisement monitoring environment according to described receiver module reception, and described advertisement monitoring environment comprises the catalogue corresponding with the terminal configuration element, advertisement configuration table.
Embodiment two
Present embodiment is an example with the ad system based on embodiment one, and the method for configurating terminal configuration element is described in detail.
Advertising platform generates and submits to ad elements to give terminal configuration server, set up interactive sessions by the terminal configuration client of terminal configuration server and user terminal and carry out issuing and disposing of ad elements, and notify the operating position of the ad elements of advertisement monitoring module to monitor to being configured to terminal, as shown in Figure 4, idiographic flow is as follows.
Step 41, advertising platform send the advertisement configuration request message to terminal configuration server, described advertisement configuration request message comprises ad content, advertisement and identifier, monitored results report condition, user terminal identification etc., can also optionally carry the satellite information of advertisement, as: advertiser, advertisement version, monitoring period etc.Described advertisement and identifier is used for unique ad content of determining.
Ad content can be generated by advertising platform, also can accept customization (as the ad content of advertiser, SP submission oneself, perhaps the terminal use customizes certain type ad content according to the preference of oneself) by the Portal of advertising platform.Realizations such as the Service of the Web for ratification interface of ad content, RPC interface.
Step 42, terminal configuration server receive the advertisement configuration request message that advertising platform is submitted to, generate terminal configuration message according to this advertisement configuration request then.
Described terminal configuration message comprises terminal configuration element, advertisement and identifier and configuration order.Concrete terminal configuration message format depends on the interaction protocol that uses between terminal configuration server and the terminal configuration client, this agreement can use OMA Device Management (open mobile device management), OMADownload (Open Mobile Alliance download) or OMA DCD (Dynamic Content Delivery, dynamic content transmits) agreement to realize.
Step 43, terminal configuration server issue terminal configuration message according to the user terminal identification in the advertisement configuration request message to the terminal configuration client of designated terminal.
Issuing of terminal configuration message can realize by OMA DM agreement, then described terminal configuration element issues (as shown in Figure 5) by terminal configuation facility management object Management Object, when issuing the terminal configuration element, also need to issue the sign of the ad content that this terminal configuration element carries.The management object of described terminal configuration element (part) can be designed as form shown in Figure 5.As shown in Figure 5, node "＜MO root 〉/Elements/＜x 〉/element explanation in the element data " be optional node, in order to issue＜element data〉descriptive information of element in the node, for ad elements, this node is an ad elements sign, this node and＜element data〉related.Ad elements sign example:
<AdElement?xmlns＝′ad:element-description.dtd′>
<AdIdentifier>8654643184</AdIdentifier>
＜ReportTimeCond〉XXXX＜/ReportTimeCond〉＜!--the temporal frequency that reports, its form is observed
XAPIA ' s CSA standard--〉
<AdSource>A?Company</AdSource>
<AdVersion>1.0.6</AdVersion>
<AdType>Sports</AdType>
</AdElement>
Management object shown in Figure 5 is issued the DM message instance of configuration element:
<Sequence>
<CmdID>1</CmdTD>
<Replace>
<CmdID>2</CmdID>
＜Item〉＜!--issuing the terminal configuration element that comprises ad content--〉
<Target>
＜LocURI〉./LFC/Elements/1/ configuration element data＜/LocURI 〉
</Target>
＜Data〉--terminal ring back tone (containing advertisement)---＜/Data 〉
</Item>
＜Item〉＜!--issuing the identification information of ad content in the terminal configuration element--〉
<Target>
＜LocURI〉in the ./LFC/Elements/2/ element data the element explanation＜/LocURI
</Target>
<Data>
<！[CDATA[
<AdElement?xmlns＝′ad:element-description.dtd′>
<AdIdentifier>8654643184</AdIdentifier>
＜ReportTimeCond〉XXXX＜/ReportTimeCond〉＜!--the temporal frequency that reports, its form is observed the
XAPIA ' s CSA standard--〉
<AdSource>A?Company</AdSource>
<AdVersion>1.0.6</AdVersion>
<AdType>Sports</AdType>
</AdElement>
]]>
</Data>
</Item>
</Replace>
＜Exec〉＜!--configuration order--〉
<CmdID>3</CmdID>
<Item>
<Target>
<LocURI>./LFC/Operations/Activate</LocURI>
</Target>
</Item>
</Exec>
</Sequence>
Issuing also of terminal configuration message can realize that then described terminal configuration element issues and disposes as a Media Object by OMA DL agreement.When issuing the LFC configuration element, also need to issue the sign of the ad content that this terminal configuration element carries.Download Descriptor file when using OMA Download to issue the terminal configuration element is:
<media?xmlns＝″urn:oma:xml:dl:dd:2.0″DDVersion＝″2.0″>
<product>
<mediaObject>
<meta>
<installNotifyURI>http://download.example.com/
ad.mp3？id＝ad1213</installNotifyURI>
</meta>
<size>43120</size>
<type>audio/mpeg</type>
<objectID>cid:mp3@example.com</objectID>
<objectURI>
<server>http://download.example.com/ad1213.mp3</server>
</objectURI>
</mediaObject>
</product>
</media>
Issuing of terminal configuration message also can be passed through the realization of OMA DCD (Dynamic Content Delivery) agreement.Terminal configuration server is arranged on parameters such as terminal configuration element, advertisement and identifier and configuration order in the notification message, and notification message is issued the terminal configuration client.The form of described notification message is Notify (Application-ID, new DCD Content including Metadata), wherein, Application ID is the ID of terminal configuration client, DCD Content is the terminal configuration element that comprises ad elements, Metadata is the metadata of this configuration element, as transmission manufacturer of configuration element etc.
Step 44, terminal configuration client obtain the terminal configuration element from terminal configuration message after receiving terminal configuration message, carry out the configuration of terminal configuration element according to the terminal configuration element.
The configuration of terminal configuration element can be brought in realization by the terminal configuration client, and perhaps terminal configuration client call corresponding application and the terminal configuration element data sent to this application program is realized installing by this application program.Concrete installation process is: after receiving terminal configuration message, terminal configuration message is authenticated (as signature authentication, integrated authentication etc.), take out information such as ad content, advertisement and identifier, monitor duration, monitored results report condition in the terminal configuration element from terminal configuration message then, ad content is copied in the respective directories, in the advertisement configuration table, increase (or modification) record, advertisement and identifier is arranged in the advertisement and identifier field of this record, the ad content title is arranged in the ad content file field of this record.
Step 45, after configuration successful, the terminal configuration client sends a notification message to the advertisement monitoring module.Described notification message can comprise monitor duration, monitored results report condition.
Step 46, advertisement monitoring module monitor duration are set to the supervision timer duration, and the monitored results report condition is set to the monitored results reporting policy, if there is not the report condition monitoring module to report according to its default reporting policy.Return result (that is terminal configuration element arrangements successful information) to the terminal configuration client then.
Step 47, terminal configuration client are returned result to terminal configuration server;
Step 48, terminal configuration server return result to advertising platform.
By present embodiment, can make the ad content of terminal configuration element on the advertising platform configure user terminal, ad content is represented to the user, to reach the purpose of releasing advertisements by the terminal configuration element.After the issue of terminal advertisement element, if server has the new edition ad elements, then can carry out content update to announced advertisement, update method is: if ad elements is to issue and dispose with the element that OMA DM mode realizes, then carry out the Replace operation and issue new ad elements and ad elements sign, carry out configuration operation then by back end to existing Management Object.If ad elements is to issue and dispose with the element that OMA DL mode realizes, then terminal is asked Media Object again according to new Download Descriptor and is reinstalled.If ad elements is to issue and dispose with the element that the DCD mode realizes, then terminal is asked issuing of configuration element again.
Embodiment three
As shown in Figure 6, present embodiment is described the advertisement method for supervising.
Reporting of advertisement object information can be by reporting policy (as regularly tactful, or every scheduled time strategy) trigger, report mode to report based on OMA DM, concrete grammar is: packing (reports formatted file as generation, file is compressed, encrypt etc.) write down desire to report the advertisement and identifier monitor message, and packet submitted to terminal configuration client (being the DM client), the terminal configuration client by and the managing conversation of terminal configuration server (being the DM server) described packet is submitted to terminal configuration server, terminal configuration server is submitted to advertising platform with the packet that obtains.The terminal configuration client is by the Alert command report packet of OMA DM, and its dtd that reports is:
org.openmobilealliance.dm.ad-report
Concrete reporting message example based on this data type is as follows:
<Alert>
<CmdID>1</CmdID>
<Data>1226</Data>
<Item>
<Meta>
<Type?xmlns＝″syncml:metinf″>
org.openmobilealliance.dm.ad-report
</Type>
<Format?xmlns＝″syncml:metinf″>b64</Format>
</Meta>
<Data>AXZEB...</Data>
</Item>
</Alert>
The advertisement object information also can directly report advertising platform.It is directly mutual to report mode to pass through agreements such as http, wsp, and described advertisement object information is carried in the message body of HTTP or WSP message.
The advertisement object information also can use the operating position of the DCD Usage Tracking Report primitive reporting terminal configuration advertisement of DCD, concrete grammar is: the terminal configuration client directly sends the DCD Usage Tracking Report primitive that has the advertisement monitor message to terminal configuration server by reporting policy, or after receiving the Notify of terminal configuration server, send the DCDUsage Tracking Report primitive that has the advertisement monitor message to the terminal configuration service.In described DCD Usage Tracking Report primitive, parameter A pplication ID is the ID of terminal configuration client, and usage is the advertisement monitor message.
With the terminal ring back tone is example, the method that the bell sound of advertisement monitoring module monitor terminal is play situation is: when receiving call-in reporting message, extract current environment setting, judge according to the environment setting of obtaining current whether the bell sound is a jingle bell, if then obtain the filename of current broadcast bell sound, whether the bell sound of judging current broadcast according to the ringtone file name in the advertisement configuration table is ad elements, if then write down its play start time, end to play at user key-press (as by answering key, the rejection key, quiet keys etc.) end record and a record result send to the advertistics module time.The advertistics module writes down the managing detailed catalogue that advertisement is play after the information of receiving, as information such as play start time, playing duration, ad code.
Further, configuration information can comprise locking and indicate, and the indication client locks the advertisement applications that configures.For example, the ring back tone that locking is good can not be in signatory advertising stage change etc.
According to the embodiment of the invention, by with the terminal configuration element of user terminal as advertising media, can make vast ad distribution scope, as the tinkle of bells by user terminal during as advertising media, when user terminal when (as office, bus, station) is called in certain place, this tinkle of bells with advertisement pass to other members in this place by the tinkle of bells of user terminal.By monitoring and terminal configuration associated advertisement content, can make advertising platform in time obtain the input situation of advertisement, and formulate advertising strategy, to reach better advertising goal according to advertising results.
Though described the present invention by embodiment, those of ordinary skills know, without departing from the spirit and substance in the present invention, just can make the present invention that many distortion and variation are arranged, and scope of the present invention is limited to the appended claims.
Claims (19)
1. an advertisement monitoring system is characterized in that, comprises advertising platform and user terminal,
Described advertising platform is used to receive the advertisement monitor message of user terminal, and the advertisement monitor message is analyzed;
Described user terminal is used for the file that monitoring is associated with the terminal configuration element under predetermined condition, and obtains advertising message associated with the file according to described file; Described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection; And write down described advertising message, then described advertising message is reported advertising platform.
2. according to the system of advertisement configuration shown in the claim 1, it is characterized in that described system also comprises:
Terminal configuration server, the advertisement configuration information that is used for producing according to described advertising platform generates the configuration management object, and the configuration management object is issued described user terminal;
Described user terminal is carried out administration order according to the configuration management object, with ad content copy to the specified catalogue of terminal configuration element type in, advertisement and identifier is recorded in the advertisement configuration table.
3. an advertising platform is characterized in that, comprising:
Generation module is used to generate advertisement configuration information, and described advertisement configuration information comprises: with terminal configuration element associated advertisement content, with the corresponding advertisement and identifier of described ad content;
Sending module is used for described advertisement configuration information is issued user terminal.
4. advertising platform according to claim 3 is characterized in that, described advertising platform also comprises:
Receiver module is used to receive the advertisement monitor message of user terminal;
Analysis module is used for the advertisement monitor message that described receiver module receives is analyzed.
5. a user terminal is characterized in that, comprising:
Monitoring module is used for the file that monitoring is associated with the terminal configuration element under predetermined condition, and obtains advertising message associated with the file according to described file; Described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection;
Logging modle is used to write down the advertising message that described monitoring module obtains;
Reporting module is used for the advertising message of described logging modle record is reported advertising platform.
6. user terminal according to claim 5 is characterized in that, described user terminal also comprises:
Receiver module is used to receive advertisement configuration information;
The terminal configuration module is used for the advertisement configuration information configuration advertisement monitoring environment according to described receiver module reception, and described advertisement monitoring environment comprises the catalogue corresponding with the terminal configuration element, advertisement configuration table.
7. the method for an advertisement monitoring is characterized in that, comprising:
The file that inquiry is associated with the terminal configuration element under predetermined condition, described terminal configuration element comprises one of the following at least: bell sound, desktop, switching on and shutting down picture and screen protection;
Obtain advertising message associated with the file according to described file, and the record advertising message;
Described advertising message is reported advertising platform.
8. method according to claim 7 is characterized in that, described predetermined condition comprises the overtime or scheduled event generation of supervision timer, and described scheduled event comprises coming electroshock bell, button.
9. method according to claim 7, it is characterized in that, described advertising message is an advertisement and identifier, describedly obtains advertising message associated with the file according to described file and specifically comprises: the filename according to described file obtains advertisement and identifier from the advertisement configuration table.
10. according to one of them described method of claim 7 to 9, it is characterized in that described method also comprises: record obtains the monitoring period of advertising message, and described monitoring period is issued advertising platform.
11., it is characterized in that described terminal configuration element is the bell sound according to one of them described method of claim 7 to 9, described method also comprises: write down bell sound playing duration, and described bell sound playing duration is issued advertising platform.
12. method according to claim 7 is characterized in that, describedly described advertising message is reported advertising platform specifically comprises: on schedule at interval or predetermined point of time report described advertising message to give advertising platform.
13. according to claim 7 or 11 described methods, it is characterized in that, the described method that described advertising message is reported advertising platform is: use device management command to report advertising platform in managing conversation, or directly report advertising platform, or the primitive that reports that uses dynamic content to transmit reports advertising platform.
14. method according to claim 7 is characterized in that, described method also comprises: configuration advertisement step, and described configuration advertisement step comprises:
Receive the advertisement configuration information that advertising platform generates, described advertisement configuration information comprises: with terminal configuration element associated advertisement content, with the corresponding advertisement and identifier of described ad content;
According to advertisement configuration information configuration advertisement monitoring environment, described advertisement monitoring environment comprises the catalogue corresponding with the terminal configuration element, advertisement configuration table.
15. method according to claim 14, it is characterized in that, described terminal and configuration server are by OMA DM protocol communication, the method of described reception advertisement configuration information is: and terminal configuration server is set up OMA DM managing conversation, terminal configuration server issues described advertisement configuration information by the configuration management object and gives terminal, and described configuration management object comprises: the terminal configuration element type, with terminal configuration element type associated advertisement content, with the corresponding advertisement and identifier of described ad content, administration order.
16. method according to claim 14, it is characterized in that, described terminal and configuration server are by OMA DL protocol communication, the method of described reception advertisement configuration information is: at first receive the download description document that configuration server issues, obtain advertisement configuration information according to the information of downloading in the description document from terminal configuration server then.
17. method according to claim 14, it is characterized in that, described terminal and configuration server are by OMA DCD protocol communication, and the method for described reception advertisement configuration information is: the notification message of receiving terminal configuration server, obtain advertisement configuration information from notification message.
18. according to one of them described method of claim 14 to 17, it is characterized in that, described advertisement configuration information also comprises the advertising message report condition, described advertisement monitoring environment also comprises reporting policy, describedly specifically comprises according to advertisement configuration information configuration advertisement monitoring environment: the advertising message report condition in the advertisement configuration information is set to the reporting policy in the monitoring environment.
19. method according to claim 14, it is characterized in that, describedly specifically comprise according to advertisement configuration information configuration advertisement monitoring environment: with ad content be configured to the specified terminal corresponding element of terminal configuration element type in, advertisement and identifier is recorded in the advertisement configuration table.
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| CNA200710095930XA CN101277491A (en) | 2007-03-30 | 2007-03-30 | System and method for monitoring advertisement |
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| CNA200710095930XA CN101277491A (en) | 2007-03-30 | 2007-03-30 | System and method for monitoring advertisement |
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| WO2013127277A1 (en) * | 2012-03-02 | 2013-09-06 | 华为技术有限公司 | Advertisement delivering method, device and system |
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| CN104680396A (en) * | 2015-02-13 | 2015-06-03 | 北京集奥聚合科技有限公司 | Method and system for monitoring broadcast of accurate exposure of advertisements in real time |
| CN105939199A (en) * | 2016-04-12 | 2016-09-14 | 成都嘉泽兴业科技有限责任公司 | Distributed broadcast and notice information updating method |
| CN106101825A (en) * | 2015-04-30 | 2016-11-09 | 北京视联动力国际信息技术有限公司 | A kind of method and apparatus of terminal monitoring |
| US20170372368A1 (en) * | 2015-01-21 | 2017-12-28 | Samsung Electronics Co., Ltd. | Method and appartus for advertising on basis of area using device-to-device discovery |
| CN109299960A (en) * | 2017-07-24 | 2019-02-01 | Tcl集团股份有限公司 | Monitor the method, apparatus and computer readable storage medium, terminal device of advertisement |
| CN111861568A (en) * | 2020-07-23 | 2020-10-30 | 上海志窗信息科技有限公司 | Internet advertisement monitoring system and method thereof |
| CN113435937A (en) * | 2021-07-05 | 2021-09-24 | 上海哔哩哔哩科技有限公司 | Advertisement creating method and device |
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