CN101202878B - Method, system for playing message data and digital television takeover terminal - Google Patents
Method, system for playing message data and digital television takeover terminal Download PDFInfo
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- CN101202878B CN101202878B CN2007100766148A CN200710076614A CN101202878B CN 101202878 B CN101202878 B CN 101202878B CN 2007100766148 A CN2007100766148 A CN 2007100766148A CN 200710076614 A CN200710076614 A CN 200710076614A CN 101202878 B CN101202878 B CN 101202878B
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Abstract
The invention is applicable to the field of digital televisions and provides a broadcasting method of message data, a system and a digital television receiving terminal. The method comprises the following steps: receiving message advertisement index information timely, wherein the advertisement index information comprises message advertisement version information, start time, end time, display cycle, displayed time span each time, display position or display size information; receiving message advertisement data information according to the message advertisement index information; allocating the message advertisement version information stored in the digital television receiving terminal and broadcasting the message advertisement data information. The embodiment of the invention provides a broadcasting method of message data and brings users the latest message advertisement data information timely and accurately when users are watching video programs, thus bringing users great convenience.
Description
Technical field
The invention belongs to digital TV field, relate in particular to a kind of player method, system of message data.
Background technology
Digital Television has not only transmitted the AV signal of program itself, also transmitted simultaneously a large amount of information on services (Service Information, SI).
Break for commercialsy in the playing process of available technology adopting TV programme, or adopt the mode of bar formula slip broadcast at the lowermost end of broadcasting screen of TV programme.Adopt the mode that breaks for commercialsy to carry out the demonstration of advertisement information, watch TV programme to bring inconvenience to the user; And adopt screen lowermost end bar formula slip broadcast mode not noted by the user, do not have due effect.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of player method of message data, is intended to solve the problem that message advertisement in the prior art can not be shown to the user timely.
The embodiment of the invention is achieved in that a kind of player method of message data, and described method comprises the steps:
Regularly receive message keyed advertising information, described message keyed advertising information comprises message advertisement version information and following any one or multinomial information: time started, concluding time, display cycle, each time span, display position, demonstration size information that shows;
According to described message keyed advertising information, receive message ad data information;
The message advertisement version information of storing in the configuration receiving terminal for digital television is also play described message ad data information.
Another purpose of the embodiment of the invention is to provide a kind of Play System of message data, and described system comprises:
The index information receiver module, be used for regularly receiving message keyed advertising information, described message keyed advertising information comprises message advertisement version information and following any one or multinomial information: time started, concluding time, display cycle, each time span, display position, demonstration size information that shows;
The data message receiver module is used for according to described message keyed advertising information, receives message ad data information;
The version information configuration module is used for reconfiguring the message advertisement version information of storing in the receiving terminal for digital television according to the described message ad data information that receives;
Playing module; Be used to play described message ad data information; And
Detection module, the broadcast that is used for detect-message ad data information shows.
Another purpose of the embodiment of the invention is to provide a kind of receiving terminal for digital television, and described receiving terminal for digital television comprises the Play System of a message data, and described system comprises:
The index information receiver module, be used for regularly receiving message keyed advertising information, described message keyed advertising information comprises message advertisement version information and following any one or multinomial information: time started, concluding time, display cycle, each time span, display position, demonstration size information that shows;
The data message receiver module is used for according to described message keyed advertising information, receives message ad data information;
The version information configuration module is used for reconfiguring the message advertisement version information of storing in the receiving terminal for digital television according to the described message keyed advertising information that receives; And
Playing module is used to play described message ad data information.
The embodiment of the invention provides a kind of player method of message data, when the user watches video frequency program promptly and accurately bring up-to-date message ad data information to the user, brought facility to the user.
Description of drawings
Fig. 1 is the playing flow figure of the message data that provides of the embodiment of the invention;
Fig. 2 is the flow chart that the detect-message data playback that provides of the embodiment of the invention shows;
Fig. 3 is the structure chart of the message data Play System that provides of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The embodiment of the invention provides a kind of player method of message data, when the user watches video frequency program promptly and accurately bring up-to-date message ad data information to the user, brought facility to the user.
Fig. 1 shows the playing flow of the message data that the embodiment of the invention provides, and its detailed step is as described below:
In step S101, regularly receive message keyed advertising information.
In data transmission procedure, each program transport streams carries message data stream, for example message ad data information, message keyed advertising information etc., and receiving terminal for digital television is in the output TV programme, and the backstage regularly receives message keyed advertising information.In embodiments of the present invention, receiving terminal for digital television can be set-top box or digital TV integrated machine.
Message keyed advertising information comprises message advertisement version information, time started, concluding time, display cycle, each time span that shows, the relative display position on screen or shows size information.
In step S102, judge whether the message advertisement version information of depositing in message advertisement version information and the receiving terminal for digital television in the message keyed advertising information of above-mentioned reception is consistent, be execution in step S103 then, otherwise execution in step S104.
In step S103, message ad data information is left intact, skip message ad data message pick-up.
Message advertisement version information in the message keyed advertising information of above-mentioned reception is consistent with the message advertisement version information that receiving terminal for digital television is deposited, then the message ad data information that receives of receiving terminal for digital television does not change, no longer receive, continue the message ad data information that shows that current receiving terminal for digital television is deposited.
In step S104, receive new message ad data information, upgrade the message ad data information of storing in the receiving terminal for digital television.
In embodiments of the present invention, message ad data information comprises literal and pictorial information, and wherein the form of pictorial information can be forms such as GIF, JPEG or BMP.
When step S102 judges the message advertisement version information inconsistency that message advertisement version information in the message keyed advertising information that receiving terminal for digital television receives and receiving terminal for digital television deposit, the data ID of new message ad data information in the receiving terminal for digital television acknowledge message keyed advertising information, Data_ID in the corresponding SI table of this ID, receiving terminal for digital television receives relevant message ad data information according to this ID from message data stream, upgrade the message ad data information of storing in the receiving terminal for digital television.
In step S105, reconfigure the message advertisement version information of storing in the receiving terminal for digital television according to message keyed advertising information.
Message keyed advertising information description the time started of message ad data information, concluding time, display cycle, each time span that shows, the relative display position on screen and show information such as size.If it is current just in display message ad data information, then close the message ad data information that is showing, the advertisement show label is set to not show, and according to each duration that shows of above-mentioned information setting advertisement and advertisement is set shows the time interval at every turn, receiving terminal for digital television is controlled at according to this data message and shows this message ad data information on the screen.
In step S106, be controlled at and play this message ad data information of demonstration on the screen.
In embodiments of the present invention, when the broadcast of message ad data information shows that time is up, then on television screen, play to show this message ad data information.Can use window smaller with respect to screen-sized to come display message ad data information, (being used to attract user's attention) can appear in the broadcast window of message ad data information in a dynamic way, and play certain position that is fixed on then in the screen.Little with the broadcast window of message ad data information and the time that play is long for good, to watch video be principle not influence the user, and promptly the position of the stop of broadcast window obviously but do not block main video pictures.For example the broadcast window of message ad data information can adopt the mode that is superimposed upon on the video pictures, just as pasted a little placard on screen.
As one embodiment of the present of invention, the flow process that the detect-message data playback that Fig. 2 shows the embodiment of the invention to be provided shows, its detailed step is as described below:
In step S201, judge that whether the show label of message ad data information shows for being set to, be execution in step S202 then, otherwise withdraw from this operation, finish.
In step S202, judge whether current message ad data information is playing demonstration, be execution in step S203 then, otherwise execution in step S205.
In step S203, the broadcast of judging message ad data information shows whether the time reached the duration of predefined demonstration, is execution in step S204 then, otherwise withdraws from this operation, finishes.
In step S204, the show label of message ad data information is set to closed condition.
In step S205, judge whether to arrive predetermined broadcast and show the time, be execution in step S206 then, otherwise withdraw from this operation, finish.
In step S206, on screen, play display message ad data information.
This checking process can be carried out corresponding setting according to user's actual needs, realizes convenient.
Fig. 3 shows the structure of the message data Play System that the embodiment of the invention provides, for convenience of explanation, the part relevant with the embodiment of the invention only is shown, and this system is built in software unit, hardware cell or the software and hardware combining unit of receiving terminal for digital television.
Dash in the embodiment of the invention, the message data Play System comprises index information receiver module 11, judge module 12, data message receiver module 13, version information configuration module 14, playing module 15 and detection module 16, wherein:
Index information receiver module 11 regularly receives message keyed advertising information; Wherein, this message keyed advertising information comprises version information, time started, concluding time, display cycle, each time span that shows, the relative display position on screen of message advertisement or shows size information.
The message keyed advertising information that judge module 12 receives according to index information receiver module 11 is judged the version information of message data, judge whether the message advertisement version that message advertisement version information and receiving terminal for digital television in the message keyed advertising information deposit is consistent, when both unanimities then do not receive message ad data information, when both are inconsistent, data message receiver module 13 receives message ad data information, upgrades the message ad data information of the storage in the receiving terminal for digital television.
According to the message keyed advertising information that receives, version information configuration module 14 reconfigures message advertisement version information, for example information such as the time started of message ad data information, concluding time, display cycle, each time span that shows, the relative display position on screen and demonstration size; Time is up when preestablishing, and playing module 15 is play this message ad data information.
In embodiments of the present invention, detection module 16 checks that the broadcast of message ad data information shows.At first, detection module 16 judges whether the show label of message ad data information shows for being set to be to judge then whether current message ad data information is playing demonstration, otherwise finish to withdraw from; Playing demonstration when current message ad data information, judging then whether the broadcast demonstration time of message ad data information has reached the duration of predefined demonstration, showing the time otherwise judge whether to arrive predetermined broadcast; Reached the duration of predefined demonstration when the broadcast of message ad data information shows the time, then the show label of message ad data information is set to closed condition; When judging that having arrived predetermined broadcast shows the time, then on screen, play display message ad data information.
The embodiment of the invention provides a kind of player method of message data, when the user watches video frequency program promptly and accurately bring up-to-date message ad data information to the user, brought facility to the user, simultaneously also provide value-added service to operator.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (3)
1. the player method of a message data is characterized in that, described method comprises the steps:
Regularly receive message keyed advertising information, described message keyed advertising information comprises message advertisement version information and following any one or multinomial information: time started, concluding time, display cycle, each time span, display position, demonstration size information that shows;
Judge whether the message advertisement version information of storing in message advertisement version information and the receiving terminal for digital television in the message keyed advertising information of above-mentioned reception is consistent, if not, then
According to described message keyed advertising message pick-up message ad data information, upgrade the message ad data information of storing in the receiving terminal for digital television;
The message advertisement version information of storing in the configuration receiving terminal for digital television is also play described message ad data information.
2. the player method of message data as claimed in claim 1 is characterized in that, described method also comprises the steps:
The broadcast of detect-message ad data information shows.
3. the Play System of a message data is characterized in that, described system comprises:
The index information receiver module, be used for regularly receiving message keyed advertising information, described message keyed advertising information comprises message advertisement version information and following any one or multinomial information: time started, concluding time, display cycle, each time span, display position, demonstration size information that shows;
Judge module, the message keyed advertising information that is used for receiving according to the index information receiver module is judged the version information of message data, judge whether the message advertisement version information in the message keyed advertising information is consistent with the message advertisement version of receiving terminal for digital television storage, when both are inconsistent, the notification data information receiving module;
The data message receiver module is used for according to described message keyed advertising information, receives message ad data information, upgrades the message ad data information of the storage in the receiving terminal for digital television;
The version information configuration module is used for reconfiguring the message advertisement version information of storing in the receiving terminal for digital television according to the described message keyed advertising information that receives;
Playing module is used to play described message ad data information; And
Detection module, the broadcast that is used for detect-message ad data information shows.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100766148A CN101202878B (en) | 2007-08-23 | 2007-08-23 | Method, system for playing message data and digital television takeover terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100766148A CN101202878B (en) | 2007-08-23 | 2007-08-23 | Method, system for playing message data and digital television takeover terminal |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101202878A CN101202878A (en) | 2008-06-18 |
| CN101202878B true CN101202878B (en) | 2011-12-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2007100766148A Expired - Fee Related CN101202878B (en) | 2007-08-23 | 2007-08-23 | Method, system for playing message data and digital television takeover terminal |
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| CN (1) | CN101202878B (en) |
Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102055942B (en) * | 2009-10-28 | 2013-03-20 | 厦门雅迅网络股份有限公司 | Method for playing image-text advertisements based on mobile communication network |
| CN102447963B (en) * | 2010-10-12 | 2014-03-12 | 深圳市龙视传媒有限公司 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
| CN103200206B (en) * | 2012-01-06 | 2016-10-26 | 腾讯科技（深圳）有限公司 | A kind of method of display advertisement and client |
| CN103051973A (en) * | 2012-12-07 | 2013-04-17 | 康佳集团股份有限公司 | Response method of smart television application store program |
| CN106301831B (en) * | 2015-05-21 | 2021-05-28 | 腾讯科技（深圳）有限公司 | Dynamic configuration method, dynamic configuration system, server and user terminal for internet transmission information |
| CN105701679A (en) * | 2015-12-31 | 2016-06-22 | 山东泰信电子股份有限公司 | Advertisement release system, terminal service system, terminal and method for generating push release |
| CN107404360B (en) * | 2017-09-08 | 2020-02-07 | 湖南康通电子股份有限公司 | Audio playing method and device |
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- 2007-08-23 CN CN2007100766148A patent/CN101202878B/en not_active Expired - Fee Related
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| CN101202878A (en) | 2008-06-18 |
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Effective date of registration: 20120331 Address after: 518057 District, Guangdong, Nanshan District hi tech Zone, the North Zone of the Fifth Industrial Zone, rainbow science and technology building, A2-3 District, Patentee after: LONGVISION MEDIA CO.,LTD. Address before: 518057 W2-A7 building, hi tech park, Shennan Avenue, Shenzhen, Guangdong, Nanshan District Patentee before: SHENZHEN COSHIP ELECTRONICS Co.,Ltd. |
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Effective date of registration: 20140516 Address after: 518057 rainbow science and Technology Building (North West Road), Nanshan District hi tech Zone, Shenzhen, Guangdong Patentee after: SHENZHEN COSHIP ELECTRONICS Co.,Ltd. Address before: 518057 District, Guangdong, Nanshan District hi tech Zone, the North Zone of the Fifth Industrial Zone, rainbow science and technology building, A2-3 District, Patentee before: LONGVISION MEDIA CO.,LTD. |
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