CN101197691A - Method, system, login server and client terminal for implementing network advertisement - Google Patents
Method, system, login server and client terminal for implementing network advertisement Download PDFInfo
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- CN101197691A CN101197691A CNA2007103083044A CN200710308304A CN101197691A CN 101197691 A CN101197691 A CN 101197691A CN A2007103083044 A CNA2007103083044 A CN A2007103083044A CN 200710308304 A CN200710308304 A CN 200710308304A CN 101197691 A CN101197691 A CN 101197691A
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Abstract
The invention discloses a method of achieving network advertisement and comprises that: a client is logged in from a server terminal; a program list sent by the server terminal is received; the program list comprises a corresponding relationship between programs and keywords; the client selects the program; according to the keyword corresponding to the selected program, the corresponding advertising data is acquired and the program is played. The invention also discloses a system for achieving network advertisement, a logon server and a client. The proposal of the invention achieves the combination between point counter point on demand and the network advertisement.
Description
Technical field
The present invention relates to the information transmission technology of the communications field, relate in particular to the method, system, logon server and the client that in point-to-point (P2P, Peer toPeer) program request, realize the web advertisement.
Background technology
P2P program request technology is based on the video on demand techniques of P2P network.
Described video on demand techniques is also referred to as the IVOD technology, promptly plays corresponding video frequency program according to user's needs, and this technology has fundamentally changed the deficiency that user's past passive formula is watched video.Video on demand techniques relates to server end, network system and client three parts.Server end mainly is made up of memory device, high-speed cache and control and management unit, is used to realize compression and storage to media data, and retrieval and the transmission of carrying out media information by request.Network system is mainly used in the transmission of multi-medium data, is the key that influences the video request program performance.Client is mainly used in the relevant application such as reception, buffer memory and broadcast of processing media data, and maintain customer end and server end is mutual.
The P2P technology is the Internet technology of a kind of node to node, and this technology is directly connected to other user's computer, swap file with client, rather than is connected to server side de as before and browses and download.Another important feature of P2P technology be change the Internet with big website be the center state, return to " decentralization ", and right is given back the user.Say that simply the P2P network directly gets up people contact, it is directly mutual to allow people pass through the Internet.The P2P network makes the communication on the network become easily, and more direct sharing with mutual eliminated the agent veritably.
The advantage of P2P network maximum is the network utilization that the network user can be provided, because a plurality of nodes are connected to each other, the network bandwidth at user place will farthest be used.In traditional " server/customer end " application system, client and server have clear and definite boundary, and the client end capacity surplus usually takes place, the phenomenon of server-capabilities deficiency or network blockage.User in the P2P network system can play the part of the multiple player of client and server simultaneously, make between two users can be not by server directly the information of carrying out share and exchange files, have the distributed network internet application system of characteristics such as autonomous, open, heterogeneous and extension with structure.On the internet, P2P be the identical gateway program of usefulness allow a group computer user and directly be connected each other, access is from the file of hard drive each other, a kind of kenel of the Internet that form is temporary transient.
P2P program request technology combines video on demand techniques and P2P technology.Utilize P2P to improve video transfer speed and quality, realize that the user selects the program request demand of watching video automatically.
The system architecture of P2P program request as shown in Figure 1, this system comprises server end and client, server end comprises logon server, database and node server, described client is the node (Peer) among the figure.The flow process of carrying out the P2P program request comprises: each Peer logins to logon server, and logon server distributes a unique ID for each Peer, and Peer utilizes the sign of this ID as oneself, joins in the P2P network by node server; Logon server also obtains the program resource from database in the login process, sends to each Peer for user's program request, comprises programme information in the described program resource.When program is watched in user's program request, the program that selection need be watched from the program resource, node server returns to Peer with the seed of this program, described seed has comprised the information of the residing server of selected program or other Peer, Peer sets up with server or other Peer by the seed that receives and communicates by letter, and obtains the data of required program.Carry out in the process of P2P program request at a Peer, the node that provides of a program resource also is provided this Peer, and the resource that this Peer preserved also will be by Peer network and other Peer shared in common.
As seen, the P2P program request utilizes the P2P technology to realize sharing fast of resource, and has satisfied the demand of user's order video, will have huge development prospect.The P2P program request is because promptly promptly see, satisfy the characteristics that the user arbitrarily plays, will understand the new selection that numerous netizens watch Online Video by one-tenth, if in the P2P program request, realize advertisement pushing, the value of P2P program request will be promoted, yet, but be not provided at the technology that realizes advertisement pushing in the P2P program request in the prior art.
Summary of the invention
The invention provides a kind of method that realizes the networking advertisement, this method can realize the combination of the P2P program request and the web advertisement.
The invention provides a kind of system that realizes the web advertisement, this system can realize the combination of the P2P program request and the web advertisement.
The invention provides a kind of logon server, this logon server can be realized the combination of the P2P program request and the web advertisement.
The invention provides a kind of client, this client can realize the combination of the P2P program request and the web advertisement.
A kind of method that realizes the web advertisement, this method comprises:
The login of user end to server end, the rendition list that the reception server end sends, described the rendition list comprises the corresponding relation between program and the keyword;
Client is selected program, according to the corresponding keyword of selecting of program, obtain corresponding ad data, and play.
A kind of system that realizes the web advertisement, this system comprises the client and server end;
Described client is used for to the server end login, the rendition list that the reception server end sends, and described the rendition list comprises the corresponding relation between program and the keyword; Select program, according to the corresponding keyword of selecting of program, obtain corresponding ad data, and play;
Described server end is used for sending the rendition list to the client of login, and described the rendition list comprises the corresponding relation between program and the keyword.
A kind of logon server, this logon server comprise endpoint server broadcasting module and server end advertising management module;
Described endpoint server broadcasting module is used for sending the rendition list to the client of login, and described the rendition list comprises the corresponding relation between program and the keyword;
Described server-side ad administration module, be used for keyword according to the client transmission, in the advertising listing of preserving, inquire corresponding advertisement, from the server end database, obtain the ad data corresponding according to advertisement with advertisement, send to client, described advertising listing comprises the corresponding relation between advertisement and the keyword.
A kind of client, this client comprises client point broadcasting module, client-side ad administration module and client database;
Described client point broadcasting module is used for to the server end login, the rendition list that the reception server end sends, and described the rendition list comprises the corresponding relation between program and the keyword; Select program, the keyword corresponding with the program of selecting sent to described client-side ad administration module; Receive the ad data that described client-side ad administration module sends, and play;
Described client-side ad administration module, be used to receive the keyword that described client point broadcasting module sends, in the advertising listing of preserving, inquire about, when inquiring the advertisement corresponding with keyword, from client database, obtain the ad data corresponding with advertisement, send to described client point broadcasting module, described advertising listing comprises the corresponding relation between advertisement and the keyword;
Described client database is used to receive the advertisement that described client-side ad administration module sends, and the ad data of preserving corresponding with advertisement sent to described client-side ad administration module.
From such scheme as can be seen, the present invention is in the P2P on-demand process, and client basis and the corresponding keyword of selecting of program are obtained the ad data that is complementary, and play, thereby, realized the combination of the P2P program request and the web advertisement.
Description of drawings
Fig. 1 is the system architecture schematic diagram of P2P program request in the prior art;
Fig. 2 realizes the method exemplary process diagram of the web advertisement in the P2P program request for the present invention;
Fig. 3 realizes the method flow diagram example of the web advertisement in the P2P program request for the present invention;
Fig. 4 realizes the system configuration schematic diagram of the web advertisement in the P2P program request for the present invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with embodiment and accompanying drawing, the present invention is described in more detail.
When the present invention carried out media-on-demand in the P2P network, corresponding ad data is obtained and play to client basis and the corresponding keyword of selecting of program, realized the combination of the P2P program request and the web advertisement.
Referring to Fig. 2, for the present invention realizes the method exemplary process diagram of the web advertisement in the P2P program request, this method may further comprise the steps:
Described the rendition list comprises the corresponding relation between program and the keyword.With the storage of the form of database, the structure of this database can comprise server end with the rendition list: program code, program and keyword, comprising program can show as the form of programm name.
The keyword that the described basis of this step is corresponding with the program of selection obtains corresponding ad data, can comprise:
According to the corresponding keyword of selecting of program, in the advertising listing of client storage, inquire about, if inquire corresponding advertisement, then in client database, obtain the ad data corresponding with advertisement, described advertising listing comprises the corresponding relation between advertisement and the keyword.
The keyword that the described basis of this step is corresponding with the program of selection obtains the ad data corresponding with advertisement, can comprise:
According to the corresponding keyword of selecting of program, in the advertising listing of client storage, inquire about, if inquire corresponding advertisement, and in client database, do not get access to the ad data corresponding with advertisement, then keyword is sent to server end;
Server end inquires corresponding advertisement according to the keyword that receives in the advertising listing that server end is preserved, inquire corresponding ad data according to advertisement in the server end database, sends to client.
The keyword that the described basis of this step is corresponding with the program of selection obtains the ad data corresponding with advertisement, can comprise:
According to the corresponding keyword of selecting of program, in the advertising listing of client storage, inquire about, if do not inquire corresponding advertisement, then keyword is sent to server end, described advertising listing comprises the corresponding relation between advertisement and the keyword;
Server end inquires corresponding advertisement according to the keyword that receives in the advertising listing that server end is preserved, inquire corresponding ad data according to advertisement in the server end database, sends to client.
Example below by Fig. 3 realizes that to the present invention the method for the web advertisement is illustrated in the P2P network.
Referring to Fig. 3, for the present invention realizes the method flow diagram example of the web advertisement in the P2P program request, this method may further comprise the steps:
Described the rendition list comprises the corresponding relation between program and the keyword.
Described advertising listing comprises the corresponding relation between advertisement and the keyword.
Advertising listing is initially stored in server end, server end regularly is synchronized to client with advertising listing, method for synchronous comprises: 1. the user end to server end is initiated synchronization request, server end sends to client with the advertising listing of preserving after receiving request, the advertising listing that client is preserved before upgrading according to the advertising listing that receives.2. server end initiatively sends to client with advertising listing, the advertising listing that client is preserved before upgrading according to the advertising listing that receives.
Advertising listing synchronously after, client deletion client database is preserved does not belong to advertisement in the advertising listing.
The advertising listing of server end storage is with the form storage of database, and the structure of this database can comprise: advertisement numbering, advertisement and keyword.Corresponding different programs, wherein, the advertisement that comprises can show as the form of advertised name, and the method to set up of keyword comprises following three kinds:
1. according to program subject matter keyword is set.
The advertisement related with this class keyword generally has identical keyword.For example, for program " jewelry appreciation ", then its keyword is set to " jewelry ".
2. according to programme attribute keyword is set.
According to said method the classification of keyword of Que Dinging and associated advertisement is complementary.For example, serial " struggle " is a youth image drama, and then its keyword is set to " youth ", the product advertising that this keyword corresponding surface is play to the young man.
3. association is provided with keyword according to programme content.
According to the content of program or the extension of programme attribute keyword is set.For example, for relating to the TV play that Jiang Qinqin acts the leading role, then keyword is set to " Jiang Qinqin ", and the advertisement that the corresponding Jiang Qin duty of this keyword is clapped also may be paid close attention to the advertisement of Jiang Qin duty because like seeing spectators that Jiang Qinqin acts in a play.
In this step, behind the program that client is selected to need to play from the rendition list, also comprise: client sends the program of selecting to node server, node server returns to Peer with the seed corresponding with this program, described seed has comprised the information of the residing server of selected program or other Peer, Peer sets up with server or other Peer by the seed that receives and communicates by letter, and obtains the data of required program.
The ad data that step 305, client terminal playing are obtained.
Alternatively, this step also comprises: the ad data that client stores is play.
Referring to Fig. 4, for the present invention realizes the system configuration schematic diagram of the web advertisement in the P2P program request, this system comprises the client and server end;
Described client is used for the rendition list that the reception server end sends, and described the rendition list comprises the corresponding relation between program and the keyword; Select program, according to the corresponding keyword of selecting of program, obtain corresponding ad data, and play;
Described server end is used for sending the rendition list to client, and described the rendition list comprises the corresponding relation between program and the keyword.
Alternatively, described client comprises client point broadcasting module, client-side ad administration module and client database;
Described client point broadcasting module is used for to the server end login, the rendition list that the reception server end sends, and described the rendition list comprises the corresponding relation between program and the keyword; Need to select the program of broadcast, the keyword corresponding with the program of selecting sent to described client-side ad administration module; Receive the ad data that described client-side ad administration module sends, and play;
Described client-side ad administration module, be used to receive the keyword that described client point broadcasting module sends, in the advertising listing of preserving, inquire about, when inquiring the advertisement corresponding with keyword, from client database, obtain the ad data corresponding with advertisement, send to described client point broadcasting module, described advertising listing comprises the corresponding relation between advertisement and the keyword;
Described client database is used to receive the advertisement that described client-side ad administration module sends, and the ad data of preserving corresponding with advertisement sent to described client-side ad administration module.
When described client-side ad administration module does not inquire the advertisement corresponding with keyword in the advertising listing of preserving, keyword is sent to server end, perhaps, when described client-side ad administration module does not get access to the ad data corresponding with crucial son from client database, keyword is sent to server end; At this moment, described server end comprises endpoint server broadcasting module, server-side ad administration module and server client database;
Described endpoint server broadcasting module is used for sending the rendition list to client point broadcasting module;
Described server-side ad administration module, be used for keyword according to the transmission of client-side ad administration module, in the advertising listing of preserving, inquire corresponding advertisement, from the server end database, obtain the ad data corresponding, send to the client-side ad administration module with advertisement according to advertisement;
Described server end database is used to receive the advertisement that described client-side ad administration module sends, and the ad data of preserving corresponding with advertisement sent to described server-side ad administration module.
Alternatively, described server-side ad administration module comprises the server end synchronization module, is used for carrying out the synchronous of advertising listing with the client-side ad administration module;
Described client-side ad administration module comprises the client synchronization module, is used for carrying out the synchronous of advertising listing with the server end synchronization module.
Described endpoint server broadcasting module and server end advertising management module place in the logon server.Described server end database can place in the logon server, also can be independent of logon server.
The present invention in the process of carrying out the P2P program request, seeks the advertisement that is complementary according to the keyword of client request program, and plays by P2P program request and keyword web advertisement technology, thereby, realized combining of P2P program request and the web advertisement.The P2P program request is satisfied the characteristics that the user arbitrarily plays because promptly promptly see, will become the new selection that numerous netizens watch Online Video, realizes advertisement pushing in the P2P program request, has promoted the value of P2P program request.
Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is specific embodiments of the invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (15)
1. a method that realizes the web advertisement is characterized in that, this method comprises:
The rendition list that client reception server end sends, described the rendition list comprises the corresponding relation between program and the keyword;
Client is selected program, according to the corresponding keyword of selecting of program, obtain corresponding ad data, and play.
2. the method for claim 1 is characterized in that, the keyword that described basis is corresponding with the program of selection obtains corresponding ad data, comprising:
According to the corresponding keyword of selecting of program, in the advertising listing of client storage, inquire about, if inquire corresponding advertisement, then in client database, obtain the ad data corresponding with described advertisement, described advertising listing comprises the corresponding relation between advertisement and the keyword.
3. the method for claim 1 is characterized in that, the keyword that described basis is corresponding with the program of selection obtains corresponding ad data, comprising:
According to the corresponding keyword of selecting of program, in the advertising listing of client storage, inquire about, if inquire corresponding advertisement, and in client database, do not get access to the ad data corresponding with described advertisement, then keyword is sent to server end, described advertising listing comprises the corresponding relation between advertisement and the keyword;
Server end inquires corresponding advertisement according to the keyword that receives in the advertising listing that server end is preserved, inquire corresponding ad data according to advertisement in the server end database, sends to client.
4. the method for claim 1 is characterized in that, the keyword that described basis is corresponding with the program of selection obtains corresponding ad data, comprising:
According to the corresponding keyword of selecting of program, in the advertising listing of client storage, inquire about, if do not inquire corresponding advertisement, then keyword is sent to server end;
Server end is according to the keyword that receives, in the advertising listing that server end is preserved, inquire corresponding advertisement, inquire corresponding ad data according to advertisement in the server end database, send to client, described advertising listing comprises the corresponding relation between advertisement and the keyword.
5. as claim 3 or 4 described methods, it is characterized in that after the described broadcast, this method comprises: the ad data that client storage is play.
6. as each described method in the claim 1 to 5, it is characterized in that this method comprises: client is regularly to the synchronous advertising listing of server end request; Perhaps, server end regularly sends advertising listing to client, and client is upgraded advertising listing.
7. a system that realizes the web advertisement is characterized in that, this system comprises the client and server end;
Described client is used for the rendition list that the reception server end sends, and described the rendition list comprises the corresponding relation between program and the keyword; Select program, according to the corresponding keyword of selecting of program, obtain corresponding ad data, and play;
Described server end is used for sending the rendition list to the client of login, and described the rendition list comprises the corresponding relation between program and the keyword.
8. system as claimed in claim 7 is characterized in that described client comprises client point broadcasting module, client-side ad administration module and client database;
Described client point broadcasting module is used for to server end login, the rendition list that the reception server end sends; Need to select the program of broadcast, the keyword corresponding with the program of selecting sent to described client-side ad administration module; Receive the ad data that described client-side ad administration module sends, and play;
Described client-side ad administration module, be used to receive the keyword that described client point broadcasting module sends, in the advertising listing of preserving, inquire about, when inquiring the advertisement corresponding with keyword, from client database, obtain corresponding ad data, send to described client point broadcasting module, described advertising listing comprises the corresponding relation between advertisement and the keyword;
Described client database is used to receive the advertisement that described client-side ad administration module sends, and the ad data of preserving corresponding with advertisement sent to described client-side ad administration module.
9. system as claimed in claim 8 is characterized in that, when described client-side ad administration module does not inquire the advertisement corresponding with keyword in the advertising listing of preserving, keyword is sent to server end; Perhaps, when the client-side ad administration module does not get access to the ad data corresponding with keyword from client database, keyword is sent to server end;
Described server end comprises endpoint server broadcasting module, server-side ad administration module and server client database;
Described endpoint server broadcasting module is used for sending the rendition list to client point broadcasting module;
Described server-side ad administration module, be used for keyword according to the transmission of client-side ad administration module, in the advertising listing of preserving, inquire corresponding advertisement, from the server end database, obtain the ad data corresponding, send to the client-side ad administration module with advertisement according to advertisement;
Described server end database is used to receive the advertisement that described client-side ad administration module sends, and the ad data of preserving corresponding with advertisement sent to described server-side ad administration module.
10. a logon server is characterized in that, this logon server comprises endpoint server broadcasting module and server end advertising management module;
Described endpoint server broadcasting module is used for sending the rendition list to client, and described the rendition list comprises the corresponding relation between program and the keyword;
Described server-side ad administration module, be used for keyword according to the client transmission, in the advertising listing of preserving, inquire corresponding advertisement, from the server end database, obtain the ad data corresponding according to advertisement with advertisement, send to client, described advertising listing comprises the corresponding relation between advertisement and the keyword.
11. logon server as claimed in claim 10, it is characterized in that, this logon server comprises the server end database, is used for the advertisement that reception server end advertising management module sends, and the ad data of preserving corresponding with advertisement sent to described server-side ad administration module.
12., it is characterized in that described server-side ad administration module comprises the server end synchronization module as claim 10 or 11 described logon servers, be used for carrying out the synchronous of advertising listing with client.
13. a client is characterized in that this client comprises client point broadcasting module, client-side ad administration module and client database;
Described client point broadcasting module is used for the rendition list that the reception server end sends, and described the rendition list comprises the corresponding relation between program and the keyword; Select program, the keyword corresponding with the program of selecting sent to described client-side ad administration module; Receive the ad data that described client-side ad administration module sends, and play;
Described client-side ad administration module, be used to receive the keyword that described client point broadcasting module sends, in the advertising listing of preserving, inquire about, when inquiring the advertisement corresponding with keyword, from client database, obtain the ad data corresponding with advertisement, send to described client point broadcasting module, described advertising listing comprises the corresponding relation between advertisement and the keyword;
Described client database is used to receive the advertisement that described client-side ad administration module sends, and the ad data of preserving corresponding with advertisement sent to described client-side ad administration module.
14. client as claimed in claim 13 is characterized in that, when described client-side ad administration module does not inquire the advertisement corresponding with keyword in the advertising listing of preserving, keyword is sent to server end; Perhaps, when the client-side ad administration module does not get access to the ad data corresponding with keyword from client database, keyword is sent to server end.
15., it is characterized in that described client-side ad administration module comprises the client synchronization module as claim 13 or 14 described clients, be used for carrying out the synchronous of advertising listing with server end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CNA2007103083044A CN101197691A (en) | 2007-12-29 | 2007-12-29 | Method, system, login server and client terminal for implementing network advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007103083044A CN101197691A (en) | 2007-12-29 | 2007-12-29 | Method, system, login server and client terminal for implementing network advertisement |
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| CN101197691A true CN101197691A (en) | 2008-06-11 |
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| CNA2007103083044A Pending CN101197691A (en) | 2007-12-29 | 2007-12-29 | Method, system, login server and client terminal for implementing network advertisement |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102572544A (en) * | 2011-12-28 | 2012-07-11 | 深圳市同洲视讯传媒有限公司 | System and method for playing advertisement in digital television network |
| CN102843583A (en) * | 2012-08-10 | 2012-12-26 | Tcl集团股份有限公司 | Display method, media play system and media play terminal of advertisements |
| CN102117291B (en) * | 2009-12-30 | 2013-03-06 | 北京搜狗科技发展有限公司 | Method and system for displaying network resources |
| CN103763589A (en) * | 2014-01-10 | 2014-04-30 | 北京酷云互动科技有限公司 | Video advertisement extended information pushing method and device |
| CN110351583A (en) * | 2019-07-03 | 2019-10-18 | 广州朗国电子科技有限公司 | Multiple advertising programme playback methods, device, storage medium and system |
-
2007
- 2007-12-29 CN CNA2007103083044A patent/CN101197691A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102117291B (en) * | 2009-12-30 | 2013-03-06 | 北京搜狗科技发展有限公司 | Method and system for displaying network resources |
| CN102572544A (en) * | 2011-12-28 | 2012-07-11 | 深圳市同洲视讯传媒有限公司 | System and method for playing advertisement in digital television network |
| CN102572544B (en) * | 2011-12-28 | 2015-06-03 | 深圳市龙视传媒有限公司 | System and method for playing advertisement in digital television network |
| CN102843583A (en) * | 2012-08-10 | 2012-12-26 | Tcl集团股份有限公司 | Display method, media play system and media play terminal of advertisements |
| CN103763589A (en) * | 2014-01-10 | 2014-04-30 | 北京酷云互动科技有限公司 | Video advertisement extended information pushing method and device |
| CN110351583A (en) * | 2019-07-03 | 2019-10-18 | 广州朗国电子科技有限公司 | Multiple advertising programme playback methods, device, storage medium and system |
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Open date: 20080611 |