CN101145231A - Search engine based directional advertisement sending method - Google Patents
Search engine based directional advertisement sending method Download PDFInfo
- Publication number
- CN101145231A CN101145231A CNA2006101521726A CN200610152172A CN101145231A CN 101145231 A CN101145231 A CN 101145231A CN A2006101521726 A CNA2006101521726 A CN A2006101521726A CN 200610152172 A CN200610152172 A CN 200610152172A CN 101145231 A CN101145231 A CN 101145231A
- Authority
- CN
- China
- Prior art keywords
- transaction information
- advertisement
- information
- search engine
- seeking
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a directional advertisement spreading method based on search engines. The prior advertisement spread cannot perform matching precisely; a plurality of advertisement forms such as ranking by competitive price, etc. can realize favorable matching, but the advertiser can only passively wait until visits of potential clients, and the search engine manufactures cannot effectively solves the problem of click frauds. To solve the problems, the presents invention comprises the following procedures that: (1) the data of clients providing transaction information is collected and managed; catching transaction seeking information with corresponding data from the internet; (2) the transaction information provided by the clients is drawn, corresponding data containing transaction seeking information with the demand caught from the internet is looked for, and then advertisements with the transaction information provided by the clients as the content is sent to the corresponding data of the transaction seeking information. The invention can help spreaders to generalize products or services with extremely strong direction and low cost and, besides, can conveniently solve the demands of advertisement receivers in time.
Description
Technical field
The present invention relates to a kind of directional advertisement sending method based on search engine.
Background technology
Reptile is a program of downloading webpage automatically.The reptile program is selectively visited webpage and relevant linking on the WWW according to set extracting target, obtains needed information.Reptile is not pursued big covering, and target is decided to be extracting and the relevant webpage of a certain particular topic content, for the associated user inquires about the preparation data resource.
The organizations and individuals that the popularization demand is arranged at present adopt the advertisement of all kinds of forms to carry out popularization.But, no matter be outdoor advertising, traditional media advertisement or input advertisement on the internet, all can't solve the problem of accurate coupling.The people who for example sees the house property medium advertisement may not need to rent a house service or carry out the second-hand house dealing.The consequence that can't accurately mate is exactly that input-output ratio is very undesirable.
Search engine (for example traditional universal search engine AltaVista, Baidu, a Yahoo! With Google etc.) though novel advertisement forms such as bid ranking service can realize reasonable coupling, after the advertiser has bought the keyword of bidding, can only passive wait potential customers find oneself, efficient is low, and is ageing not strong.And up to now, each search engine manufacturer all also can't effectively solve the problem that swindle is clicked, and this just means that quite a few fund of advertiser may be invalid.In addition, universal search engine is in the search poor effect in some field, the advertiser in these fields on universal search engine the bid ranking effect thereby be not very effective just.
Summary of the invention
Defective and deficiency at existing advertisement form and technology existence, the invention provides a kind of directional advertisement sending method based on search engine, the certain content that can utilize crawler technology to need at the client is finished extracting, classification and the transmission of information automatically, in time.
In order to reach the foregoing invention purpose, the present invention is based on the directional advertisement sending method of search engine, may further comprise the steps:
(1) collection management provides the customer data of Transaction Information; Grasp the Transaction Information of seeking that has contact method from the internet;
(2) extract the Transaction Information that the client provides, seek the Transaction Information of seeking that has contact method that grasps from the internet that this demand is arranged, sending the Transaction Information that provides with described client to this contact method of seeking Transaction Information is the advertisement of content.
Wherein, use the reptile Automatic Program to grasp the webpage of seeking Transaction Information that has contact method from the internet in the described step (1).
In the above-mentioned directional advertisement sending method based on vertical search engine, the customer data in the described step (1) comprises: the Transaction Information content that the client provides, send the number of times of advertisement for the client.
Wherein, described step (2) further may further comprise the steps:
(21) will grasp from the internet have a contact method seek Transaction Information by classifying content, set up category index, be of a sort contact method and simplified summary of respectively seeking Transaction Information under the category index;
(22) extract customer data, seek the corresponding to category index of content that needs with the client;
(23) Transaction Information that sends described client and provide of the contact method under described category index is the advertisement of content, and upgrades customer data.
As preferably, the Transaction Information of seeking that newly grasps from the internet in the step (21) comes original seeking before the Transaction Information.
Further, advertisement transmission form comprises in the step (2): mobile phone, phone, Email or mail.
In the above-mentioned directional advertisement sending method based on search engine, the specific Transaction Information of seeking comprises: the information of renting a house, house-purchase information, shopping information, ticket information, catering information, recruitment information.
In the above-mentioned directional advertisement sending method, upgrade customer data in the step (23) and comprise that the number of times that replaces the client to send advertisement with record subtracts 1 based on search engine.
By the present invention is based on the directional advertisement sending method of search engine, can help the side of popularization to carry out specific aim is extremely strong, cost is extremely low product or service promotes, simultaneously can make things convenient for, solve in time the demands of advertisement receivers problem, also overcome the click fraud problem in traditional bid ranking.
Description of drawings
Fig. 1 is a process flow diagram of the present invention;
Fig. 2 is a data capture program shop drawing of the present invention.
Embodiment
The present invention is described in further detail below in conjunction with accompanying drawing:
Be connected to each other by URL between the webpage on the internet, form a reticulate texture.Reptile is the program that grasps webpage, and it is creeped on this throws the net from some page entry, and the web page that will run into grasps, and deposits this locality.For efficiently obtaining information, the special-purpose reptile of native system has been cooked a large amount of optimization means, can filter out the information that contains possible potential user targetedly from the magnanimity webpage.As shown in Figure 2, workflow is as follows:
1, at first obtain and grasp initial url list.In order to raise the efficiency, we have utilized existing universal search engine to obtain the ability of information, and searching keyword in universal search engine obtains the webpage with the contact details height correlation, as the starting point that grasps.
2, reptile brings into operation, and from initial url list inlet, grasps the web page of URL correspondence successively, and content of pages is analyzed.Analytical work comprises from the web page contact details that extract the potential user and associated description literal on every side, extract the URL in this web page, utilize some realm informations to determine the extracting priority (priority is high more, shows that the information of the corresponding web page of URL is useful more, the preferential extracting) of each URL.
3, the URL that the last step was obtained gives crawler capturing once more, so repeatedly.In this process, except collecting potential user's contact details, also to collect some and grasp the useful realm information of efficient for improving, these information wait that for prediction the value that grasps the corresponding Web page of URL has great help.
The present invention is based on three parts: advertiser's administrative section, data gripping portion and advertisement send part.
Advertiser's administrative section is used to manage the client who sends advertisement, such as, the source of houses of grasping the Asian Games Village, Beijing one band second-hand house in client's hand is arranged, this client wishes to be intended to the Asian Games Village one band and to buy the people of second-hand house and promote the source of houses in the own hand to having, advertiser's administrative section writes down the Transaction Information that this client provides so, and described Transaction Information comprises the customer type (Asian Games Village second-hand house is wanted to buy) of this client's advertisement promotion, the particular content of the advertisement (house type of second-hand house, towards, size, particular location, years already spent, price, information such as property right) and the number of times that sends advertisement for this client.In addition, the Transaction Information that the also responsible interpolation of advertiser's administrative section, modification, deletion customer data and extraction client provide arrives advertisement transmission part.
The data gripping portion utilizes crawler technology timing or not timing ground from internet search and extracting magnanimity webpage, extracts the webpage that has contact method from these webpages, deposits these webpages in web database.
Advertisement sends part and be responsible for extracting the webpage that has contact method from web database, and utilize analysis software that these data are carried out semanteme and contextual analysis, according to analysis result the Transaction Information of seeking in the webpage is classified according to content, set up category index, such as, all Transaction Informations of seeking of wanting to buy area, the Asian Games Village, Beijing second-hand house are included under " Asian Games Village second-hand house is wanted to buy " catalogue, seek Transaction Information according to the ageing row of falling, the promptly new more Transaction Information of seeking comes the top, the old more bottom that comes.If at this moment advertiser's administrative section is sent the Transaction Information that key word (customer type of client's advertisement promotion just) provides for the client of " Asian Games Village second-hand house is wanted to buy ", advertisement sends the up-to-date a certain amount of contact method of seeking Transaction Information of part under " Asian Games Village second-hand house is wanted to buy " catalogue the Transaction Information that provides with described client is provided is the advertisement of content so, and send mode can be note, multimedia message, phone, Email or mail.
After advertisement sending part branch sent advertisement, the number of times that replaces the client to send advertisement that advertiser's administrative section will write down subtracted 1.
As shown in Figure 1, the specific embodiment of the invention based on crawler technology is as follows:
(101) the data gripping portion utilizes reptile software to grasp the magnanimity webpage automatically from the internet;
(102) from these webpages, extract the webpage that has contact method, and it is deposited in the web database of system;
(103) there is the client to seek the seek Transaction Information of specific of key word for " rent is asked at five road junctions ", advertiser's administrative section writes down the content that this client seeks, need comprise phone number, E-mail address, telephone number etc. for this client provides the number of times of service and this client's contact method;
(104) advertisement sends partly and will have the webpage of contact method in the web database by classifying content, set up category index, wherein, the contact method and the simplified summary (as house type, price, particular geographic location etc.) that all the elements are related in the webpage of " rent is asked at five road junctions " are divided under " rent is asked at five road junctions ", the ordering of respectively seeking Transaction Information is the formula of falling row, the past more front row of promptly new more information, up-to-date information be on the catalogue top, like this can guarantee information ageing;
(105) extract customer data, seeking the key word that needs with the client is " rent is asked at five road junctions " corresponding to category index;
(106) up-to-date several under " rent is asked at five road junctions " are sought Transaction Information and sent to the client with the form of note or multimedia message;
(107) will need to subtract one, make zero up to number of times for this client provides the number of times of service.
Certainly, also there are other embodiments in the present invention, such as the mode that places step (101) to wait those skilled in the art to expect easily before step (103), does not give unnecessary details at this.
Claims (8)
1. directional advertisement sending method based on search engine is characterized in that: may further comprise the steps:
(1) collection management provides the customer data of Transaction Information; Grasp the Transaction Information of seeking that has contact method from the internet;
(2) extract the Transaction Information that the client provides, seek the Transaction Information of seeking that has contact method that grasps from the internet that this demand is arranged, sending the Transaction Information that provides with described client to this contact method of seeking Transaction Information is the advertisement of content.
2. the directional advertisement sending method based on search engine according to claim 1 is characterized in that: use reptile software to grasp the webpage of seeking Transaction Information that has contact method automatically from the internet in the described step (1).
3. the directional advertisement sending method based on vertical search engine according to claim 1 is characterized in that: the customer data in the described step (1) comprises: the Transaction Information content that the client provides, send the number of times of advertisement for the client.
4. the directional advertisement sending method based on search engine according to claim 1 is characterized in that: described step (2) further may further comprise the steps:
(21) will grasp from the internet have a contact method seek Transaction Information by classifying content, set up category index, be of a sort contact method and simplified summary of respectively seeking Transaction Information under the category index;
(22) extract customer data, seek the corresponding to category index of content that needs with the client;
(23) Transaction Information that sends described client and provide of the contact method under described category index is the advertisement of content, and upgrades customer data.
5. the directional advertisement sending method based on search engine according to claim 4 is characterized in that: the Transaction Information of seeking that newly grasps from the internet in the step (21) comes original seeking before the Transaction Information.
6. the directional advertisement sending method based on search engine according to claim 1 is characterized in that: contact method comprises in the step (2): mobile phone, phone, Email or mail.
7. the directional advertisement sending method based on search engine according to claim 1 is characterized in that: the specific Transaction Information of seeking comprises: the information of renting a house, house-purchase information, shopping information, ticket information, catering information, recruitment information.
8. the directional advertisement sending method based on search engine according to claim 4 is characterized in that: upgrade customer data in the step (23) and comprise that the number of times that replaces the client to send advertisement with record subtracts 1.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101521726A CN101145231A (en) | 2006-09-15 | 2006-09-15 | Search engine based directional advertisement sending method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101521726A CN101145231A (en) | 2006-09-15 | 2006-09-15 | Search engine based directional advertisement sending method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101145231A true CN101145231A (en) | 2008-03-19 |
Family
ID=39207751
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006101521726A Pending CN101145231A (en) | 2006-09-15 | 2006-09-15 | Search engine based directional advertisement sending method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101145231A (en) |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102279883A (en) * | 2011-08-04 | 2011-12-14 | 东华大学 | Crawler design method for automatically obtaining information of textile companies from internet |
| CN102663105A (en) * | 2012-04-13 | 2012-09-12 | 北京搜狗科技发展有限公司 | Establishing method and system of number information database |
| CN103593786A (en) * | 2013-08-14 | 2014-02-19 | 北京世纪喜鹊信息科技有限公司 | Advertisement orientation dimension delivering network hardware device based on Internet |
| CN105373872A (en) * | 2014-08-29 | 2016-03-02 | 邻客音公司 | Job poster identification |
| CN105723662A (en) * | 2016-01-30 | 2016-06-29 | 盛玉伟 | Housing network new house opening inform method and system |
| CN106446009A (en) * | 2016-08-23 | 2017-02-22 | 盛玉伟 | Method and system for recommending house to user in agency app |
| US9633364B2 (en) | 2010-12-30 | 2017-04-25 | Nokia Technologies Oy | Method and apparatus for detecting fraudulent advertising traffic initiated through an application |
| CN106600308A (en) * | 2016-11-02 | 2017-04-26 | 深圳市智慧交通有限公司 | Geographic location-based advertisement pushing method and system |
| WO2018035700A1 (en) * | 2016-08-23 | 2018-03-01 | 盛玉伟 | Method and system for recommending house to user in agent app |
| CN107979623A (en) * | 2016-10-24 | 2018-05-01 | 百度在线网络技术（北京）有限公司 | Data download method and device |
| CN109711907A (en) * | 2019-01-21 | 2019-05-03 | 南京大学 | A kind of online advertisement sort method based on top sequence |
-
2006
- 2006-09-15 CN CNA2006101521726A patent/CN101145231A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9633364B2 (en) | 2010-12-30 | 2017-04-25 | Nokia Technologies Oy | Method and apparatus for detecting fraudulent advertising traffic initiated through an application |
| CN102279883A (en) * | 2011-08-04 | 2011-12-14 | 东华大学 | Crawler design method for automatically obtaining information of textile companies from internet |
| CN102663105A (en) * | 2012-04-13 | 2012-09-12 | 北京搜狗科技发展有限公司 | Establishing method and system of number information database |
| CN103593786A (en) * | 2013-08-14 | 2014-02-19 | 北京世纪喜鹊信息科技有限公司 | Advertisement orientation dimension delivering network hardware device based on Internet |
| CN105373872A (en) * | 2014-08-29 | 2016-03-02 | 邻客音公司 | Job poster identification |
| CN105723662A (en) * | 2016-01-30 | 2016-06-29 | 盛玉伟 | Housing network new house opening inform method and system |
| WO2017128358A1 (en) * | 2016-01-30 | 2017-08-03 | 盛玉伟 | Method and system for new house opening notification on real estate network |
| CN106446009A (en) * | 2016-08-23 | 2017-02-22 | 盛玉伟 | Method and system for recommending house to user in agency app |
| WO2018035700A1 (en) * | 2016-08-23 | 2018-03-01 | 盛玉伟 | Method and system for recommending house to user in agent app |
| CN107979623A (en) * | 2016-10-24 | 2018-05-01 | 百度在线网络技术（北京）有限公司 | Data download method and device |
| CN106600308A (en) * | 2016-11-02 | 2017-04-26 | 深圳市智慧交通有限公司 | Geographic location-based advertisement pushing method and system |
| CN109711907A (en) * | 2019-01-21 | 2019-05-03 | 南京大学 | A kind of online advertisement sort method based on top sequence |
| CN109711907B (en) * | 2019-01-21 | 2022-09-23 | 南京大学 | Online advertisement sorting method based on top sorting |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101145231A (en) | Search engine based directional advertisement sending method | |
| CN105447186B (en) | A kind of user behavior analysis system based on big data platform | |
| CN102033883B (en) | A kind of method, Apparatus and system improving data transmission speed of website | |
| CN102663626B (en) | Based on the collaborative filtering recommending method of provincial characteristics | |
| KR100786795B1 (en) | Internet advertising service system and method thereof | |
| US8209616B2 (en) | System and method for interfacing a web browser widget with social indexing | |
| CN103295144B (en) | A kind of mobile Internet AdWords put-on method | |
| KR100911014B1 (en) | System and method of allowing sponsor match advertising | |
| US8380693B1 (en) | System and method for automatically identifying classified websites | |
| CN100507918C (en) | Automatic positioning method of network key resource page | |
| US20080021878A1 (en) | Target Advertising Method And System Using Secondary Keywords Having Relation To First Internet Searching Keywords, And Method And System For Providing A List Of The Secondary Keywords | |
| CN102037464A (en) | Search results with most clicked next objects | |
| US20060235745A1 (en) | Trend-creation-type advertising system, trend-creation-type advertising method, and computer product | |
| CN101477554A (en) | User interest based personalized meta search engine and search result processing method | |
| EP2470987A1 (en) | Method and system of information matching in electronic commerce website | |
| CN103218431A (en) | System and method for identifying and automatically acquiring webpage information | |
| US20090150345A1 (en) | Web Domain Data Replication System | |
| TW200917070A (en) | System and method to facilitate matching of content to advertising information in a network | |
| CN102446225A (en) | Real-time search method, device and system | |
| CN105069168A (en) | Search word recommendation method and apparatus | |
| CN106126648A (en) | A kind of based on the distributed merchandise news reptile method redo log | |
| CN103235822B (en) | The generation of database and querying method | |
| JP5511782B2 (en) | New advertisement capable URL providing system and new advertisement capable URL providing method | |
| Han et al. | Study on web mining algorithm based on usage mining | |
| CN103646342A (en) | Search engine consumption data and return data registration method and platform |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20080319 |