CN101111077B - Multimedia advertisement polychrome system and implementing method thereof - Google Patents
Multimedia advertisement polychrome system and implementing method thereof Download PDFInfo
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Abstract
The present invention discloses a multimedia advertising polychrome system and a method for realizing an advertising polychrome business, which applies to an IP multimedia sub-system, the IP multimedia sub-system comprises a PSS server, the advertising polychrome system comprises a multimedia advertising polychrome application server, which is connected with the PSS server, receives the request of the multimedia advertising polychrome business of the PSS, performs the disposal to the business request, judges an advertising audio frequency and / or a video frequency file required to play according to the request, and sends the message of playing the advertising polychrome file; a multimedia resource server, which is used to memory an advertising polychrome file, receive the advertising polychrome file sent on a terminal, and performs the sharing to the advertising polychrome file; and a media server; which is used to play the advertising polychrome file, to receive the message of the playing the advertising polychrome file sent by the multimedia advertising polychrome application server, to play to the terminal after reading the advertising polychrome file shared on the media resource server. The system and the method of the present invention play a better role of the enterprise propagation and the product promotion.
Description
Technical field
The present invention relates to the telecom communication industry field, relate in particular to the method for a kind of IMS (IP MultimediaSubsystem is called for short IMS) field multimedia advertisement polychrome system and realization advertisement color image service thereof.
Background technology
Color image service be one by calling subscriber customization, the audio frequency of the one section personalization that provides for the called subscriber or the business that video clips is used for substituting dull ring back tone.Along with the development of broadband technology and the maturation of third generation wireless communication technology (3G) are used, increasing user becomes the beneficiary of color image service.IP (Internet Protocol) IP multimedia subsystem, IMS (IP Multimedia Subsystem particularly, abbreviation IMS) growth of territory number of users, adopt SIP (Session Initiation Protocol, session initiation protocol) a large amount of uses of the video terminal of agreement are for color image service provides wide development space.
IMS introduces in the core net of 3GPP R5 version first, and this is the universal network framework that multimedia service is provided on IP-based network, and 3GPP R6, R7 version have carried out perfect to IMS.The important feature of IMS is that the key-course function has been done further decomposition, realized conversation control entity CSCF (Call Session Control Function, CSCF) with professional, be carried on separating on the function, make the network architecture more open, flexible.Another important feature of IMS is to adopt SIP as call control protocol.
IMS be one at PS territory (Packet Switched, packet switching, be used for broadband data transmission) top multimedia control/calling controlling platform, IMS makes PS have CS (Circuit Switched, the circuit hosting domain, be used for narrow band data transmission) partial function, support the multimedia service of conversation class and non-conversation class.IMS provides a general business platform for the multimedia application in future, typical professional as: Presence, Messaging, Conferencing, PoC etc., therefore for traditional mobile operator, the demand of IMS more is the demand of recent market, when considering to build the IMS network, not only to consider mobile subscriber's demand, also need to consider big customer's demand and some potential fixed broadband users' demand, but the demand of these fixed services, it is not the demand of traditional PSTN/ISDN business, it should be the demand of broadband multimedia services, therefore when considering to build IMS, do not need to consider providing of PSTN simulation services (PES) yet, and provide the PSTN analog service (Public SimulationService, PSS).
SIP is a client/server agreement.Protocol message is divided into two classes: request and response.Request message mails to server from client computer, and response message then mails to client computer from server.The purpose of protocol message is to set up or the termination session, and this session can be Internet multimedia conferencing, Internet call or multimedia messages flow distribution.SIP sets up session by the method for " invitation ", and " invitation " is the core mechanism of Session Initiation Protocol.After sending the invitation request, terminating subscriber or network are answered back response.In SIP, response is divided into two classes.One class is an intermediate response, and the progress of reporting call is as user's free time, " ring " (prompting user) etc.; Another kind of is final response, comprises success response and unusual failure response.
The information of just calling out (session) foundation, termination and revising of Session Initiation Protocol definition does not relate to medium control.Information such as medium type, coded format, transmitting-receiving address are still transmitted by SDP (Session Description Protocol) agreement, and transmit together as the message body (Body) and the head of sip message.Therefore, support to support SDP based on network element and terminal that the multimedia communication of SIP is used.In addition, the message body of sip response message also comprises the text message of indicating call progress and failure cause.
SIP signaling detailed content can be with reference to RFC3261.Below the sip message of mentioning in the invention is done and is briefly introduced:
1) Invite: conversation request message is used for inviting user or application program to add certain session.
2) 183:183 (Session Progress) replys and is used to point out the progress message of setting up dialogue.Reason-Phrase (expressing the sentence of reason), header field or message body can be used to point out the more detailed information of calling progress.
3) the local ALERTING message of 180:180 (Ringing).
4) the PRACK:1XX Temporary Response gets acknowledge message.Specifically can be with reference to agreement RFC3262.
5) 200OK: success has been handled in the expression request.This message depends on the replying of request of distinct methods.
6) the affirmation message of the ACK:200OK affirmation message of replying and 4XX, 5XX, 6XX etc.
7) purpose of INFO:INFO message is to carry application layer messages along the SIP signaling channel, is stipulated by agreement RFC2976.
8) CANCEL: the last request that the cancellation client is initiated.
9) 487: the expression request is ended by BYE or CANCEL.
10) Early Session: session early, stipulate by agreement RFC3959.
11) Session, normal conversation.
Existing advertising media is multifarious, if can be the color image service audient wide and provide media information abundant characteristics and advertisement combine, novel form not only, and can play good advertising results.But current color image service can not be realized advertising function.
Summary of the invention
The technical problem to be solved in the present invention provides a kind of multimedia advertising polychrome system and realizes the method for advertisement color image service, to play better enterprises propagandist and product promotion effect, meets consumers' demand.
In order to solve the problems of the technologies described above, the invention provides a kind of multimedia advertising polychrome system, be applied to IP Multimedia System, described IP Multimedia System comprises core net, borde gateway controller and PSS server, described advertisement polychrome system comprises:
Multimedia advertising polychrome application server, link to each other with described PSS server, receive the multimedia advertising color image service request of PSS server, and described service request handled, comprise according to described request and judge advertisement audio frequency and/or the video file that needs are play, and send broadcast advertisement polychrome file message;
Media Resource Server is used for stores advertisements polychrome file, and the advertisement polychrome file that receiving terminal is uploaded is also shared described polychrome file;
Media server is used to play advertisement polychrome file, receives the broadcast advertisement polychrome file message that multimedia advertising polychrome application server is sent, and plays to terminal called after reading the advertisement polychrome file of sharing on the Media Resource Server;
Described PSS server is realized the triggering control of multimedia advertising color image service and the media negotiation logic control of media server and terminal called.
Further, described multimedia advertising polychrome system also comprises:
Internet Server is used to receive user's multimedia advertising color image service request, and exports to described multimedia advertising polychrome application server;
Interface message processor (IMP) is used for mutual between described Internet Server and the described multimedia advertising polychrome application server.
Further, described multimedia advertising polychrome system also comprises: database, be used to store user's subscription data and business datum, and comprise the advertisement polychrome file logging that the user orders.
In order to solve the problems of the technologies described above, the present invention also provides a kind of method that realizes the multimedia advertising color image service, it is characterized in that, described method comprises the steps:
(1) contracted user registers multimedia advertising color image service information on the PSS server;
(2) it is called that the contracted user calls calling, calls out to arrive the PSS server, and described PSS server sends conversation request message to multimedia advertising polychrome application server and terminal called;
(3) described multimedia advertising polychrome application server is judged advertisement audio frequency and/or the video file that these calling needs are play according to call information after receiving described conversation request message; Terminal called sends local ALERTING message to PSS after receiving described conversation message;
(4) PSS sends broadcast advertisement polychrome file message to multimedia advertising polychrome application server after receiving described local ALERTING message;
(5) after multimedia advertising polychrome application server is received described broadcast advertisement polychrome file message, send broadcast advertisement polychrome file message to media server, after media server is received described broadcast advertisement polychrome file message, advertisement audio frequency and/or video file that to need play from Media Resource Server, and the file back of decoding sent audio frequency and/or video media stream to terminal called.
Further, call information described in the step (3) is calling number, quilt number, current date, an information among the current time or the combination in any of a plurality of information.
Further, conversation message described in the step (3) arrives the callee side terminal through core net.
Further, conversation message described in the step (3) carries out media negotiation between terminal called and the described PSS after arriving terminal called, and terminal called sends local ALERTING message to PSS afterwards;
Further, the step of carrying out media negotiation described in the step (3) between terminal called and the described PSS is: terminal called echo reply message is given described PSS server, after described PSS server is received this response message, return the Temporary Response response message and give terminal called, terminal called returns and confirms message to described PSS server.
Further, in the step (3), if the response message that terminal called returns has the medium of replying of the request medium of session early and normal conversation, PSS will be with replying of session morning in the Temporary Response response message; If the response message that terminal called returns has only the medium of replying of normal conversation, then PSS will be with the request of session early in the Temporary Response response message, and terminal called will rewind replying of session early in the request success processing messages of replying.
Further, described method is further comprising the steps of:
(6) called subscriber's off-hook is replied, and media server finishes to play advertisement polychrome file, user's normal talking.
The method of multimedia advertising polychrome system of the present invention and realization advertisement color image service thereof for the video support, has novel form, abundant information, the wide characteristics of user.The multimedia video segment is made with all kinds of legal advertisements such as products propaganda advertisement, corporate image advertisements by advertisement polychrome provider, orders, is provided with use for advertisement color image service contracted user.Advertisement polychrome user can be that enterprise advertises by the advertisement polychrome is set, and enterprise or operator can provide certain repayment for the user.Enterprise pays operator's correspondent advertisement expense according to the frequency of utilization of the advertisement polychrome of this enterprise.Can play better enterprises propagandist and product promotion effect like this, and have economic benefit, can satisfy the demand of user better the advertisement color image service.
Description of drawings
Fig. 1 is the networking structure figure of multimedia advertising polychrome system embodiment of the present invention.
Fig. 2 is the method flow diagram that first embodiment of the invention realizes the multimedia advertising color image service.
Fig. 3 is the multimedia advertising polychrome system group network structural representation of second embodiment of the invention
Fig. 4 be system shown in Figure 3 call signalling flow figure.
Fig. 5 is that contracted user of the present invention experiences and order advertisement polychrome flow chart.
Fig. 6 is that signatory advertisement polychrome of the present invention provider uploads advertisement polychrome flow chart.
Fig. 7 is the message flow chart of system under the situation of band Early session in terminal called 183 message of returning.
Fig. 8 is not with the message flow chart of system under the situation of early session in 183 message of terminal called.
Embodiment
The invention provides a kind of system and method for realizing the multimedia advertising polychrome, and in the realization in IMS territory.
Multimedia advertising polychrome system is on IMS core net basis, and (Public Simulation Service, PSS) server is transformed, and increases advertisement polychrome system composition to the Public Switched Telephony Network analog service.In order to realize to original Public Switched Telephony Network (Public Switched TelephoneNetwork, PSTN) Ye Wu fusion is realized the triggering control of multimedia advertising color image service and the media negotiation logic control of media server and terminal called by Public Switched Telephony Network analog service (PSS) server.
The PSS server provides IP mediaphone business such as basic service, supplementary service, IP centrex business in the IMS network.The multimedia advertising color image service is present on the PSS as a supplementary service among the present invention.The user need register multimedia advertising color image service information on PSS.When calling out arrival PSS, PSS judges that the user has advertisement color image service attribute, will send conversation request (Invite) message to multimedia advertisement system, specifically, be to send to multimedia advertising polychrome server, finish Signalling exchange with multimedia advertisement system.
The present invention mainly increases multimedia advertising polychrome server (MultimediaAdvertisement Display Application Server on core net, MADAS), media server (MediaServer, MS), Media Resource Server (Media Resource Server, MRS).
Below in conjunction with accompanying drawing to a preferred embodiment of the present invention will be described in detail:
With reference to shown in Figure 1, be the multimedia advertising polychrome system group network structure chart of first embodiment of the invention.The capital equipment that the present invention is correlated with comprises with the lower part: core net, comprise CSCF (Call SessionControl, CSCF), HSS (Home Subscriber Server, home subscriber server) etc., described core net also comprises Public Switched Telephony Network analog service (PSS) server 1, borde gateway controller (Session Border Controller, SBC) 2.The present invention also comprises multimedia advertising polychrome application server (MADAS) 3, interface message processor (IMP) (Interface Management Point, IMP) 4, Media Resource Server 5, media server (MS) 6 and the Internet (WEB) server 7, database (Data Base, DB) 8.
Wherein, multimedia advertising polychrome application server 3 links to each other with PSS server 1, multimedia advertising polychrome application server 3 links to each other with database 8 and media server 6, media server 6 links to each other with Media Resource Server 5, Media Resource Server 5 and multimedia advertising polychrome application server 3 link to each other with interface message processor (IMP) 4 respectively, and interface message processor (IMP) 4 links to each other with Internet Server.
Wherein each module has following function:
MADAS: the call treatment service logic of multimedia advertising polychrome is provided and finishes user on the mutual realization WEB with interface message processor (IMP) IMP and order the advertisement polychrome, function such as upload, and, send the broadcast advertisement polychrome file message that has address information to MS according to advertisement audio frequency and/or video file that the user asks to judge the needs broadcast.
MRS: the equipment of stores advertisements polychrome, provide FTP (File Transfer Protocol, file transfer protocol (FTP)) service to upload advertisement polychrome file, NFS is provided (Net File System in addition for WEB, NFS) advertisement polychrome file is shared in service, plays for MS and uses.
MS: media server, be the playback equipment of advertisement polychrome.MS reads MRS and goes up the advertisement polychrome file of sharing by the NFS service, then to terminal plays.Also finish mutual between MADAS and the MS by Session Initiation Protocol.
IMP: finish the WEB request that interworking between WEB and the MADAS and WEB server, MADAS finish the user together.
DB: database is used for storing user's subscription data and business datum, file logging of the advertisement polychrome of ordering as the user etc.
WEB server: the door of information interaction between user and the multi-medium color system, the user finishes the modification of service attribute by the WEB door, and send the requests such as preview, order of advertisement polychrome, and advertisement polychrome provider sends and to upload the request of advertisement polychrome, and the user browses advertisement polychrome file by the WEB server.
With reference to shown in Figure 2, realize the method flow diagram of multimedia advertising color image service for first embodiment of the invention.This method may further comprise the steps:
Step 201: the contracted user registers multimedia advertising color image service information on the PSS server;
Step 202: it is called that the contracted user calls calling, calls out to arrive PSS, and PSS sends Invite message to MADAS triggering advertisement color image service software;
Step 203: advertisement color image service software current date, time, judges that this calling needs advertisement audio frequency and/or the video file of playing according to calling number, quilt number;
Step 204:Invite message arrives the callee side terminal through core net, carries out media negotiation between terminal called and the described PSS, and 183 message that terminal is returned might be with Early session or not be with Earlysession.If what terminal was returned request (offer) medium that 183 message have Early session and Session replys (answer) medium, PSS will reply reply (answer) of band Early session in (PRACK) message at Temporary Response; Session's reply (answer) medium if 183 message that terminal is returned have only, then PSS will reply in (PRACK) message the request (offer) of band Earlysession at Temporary Response, and terminal will be replied the answer that returns Early session in the 200OK message of (PRACK) at Temporary Response.
Step 205: terminal called sends 180 (local ALERTING message) message to PSS, after PSS receives this 180 message, sends the Info message of playing to MADAS; MADAS sends the message of playing advertisement polychrome file to media server, after media server is received described broadcast message, advertisement audio frequency and/or video file that to need play from Media Resource Server, and the file back of decoding sent the video and/or audio Media Stream to terminal;
Step 206: user's off-hook is replied, and media server stops to send the video and/or audio Media Stream to terminal, and the advertisement polychrome is play and finished user's normal talking.
Preferred embodiment two:
With reference to shown in Figure 3, be the multimedia advertising polychrome system group network structural representation of second embodiment of the invention, in the present embodiment, described network has been divided into calling subscriber's side and called subscriber's side two parts.
With reference to shown in Figure 4, be system shown in Figure 3 call signalling flow figure.Because do not influence the explanation flow process, intermediate equipment CSCF and SBC do not draw in the drawings.Specify flow process below:
Step 401: caller makes a call through SBC, and SBC is forwarded to CSCF, and CSCF calls out the back (Initial Filter Criteria IFC) triggers Calling Side PSS according to initial filter criteria receiving the calling subscriber.
Step 402: caller PSS is initiated to the calling of MADAS.
Step 403:MADAS Query Database DB obtains user's log-on message and the advertisement polychrome file address information on the MRS to be played.
Step 404:MADAS calls out media server, obtains media server support media type information.
Step 405: caller PSS is initiated to called calling, and equipment such as callee side CSCF, SBC will be passed through in the centre.
Step 406: caller PSS by 183, PRACK, 200PRACK message finish the media negotiation of media server and terminal called.Concrete signaling message can be with reference to figure 7, Fig. 8.
Step 407: terminal called returns 180 bell message passes equipment of the core network SBC, CSCF, arrives Calling Side PSS.
Step 408: caller PSS sends Info message informing MADAS and plays advertisement polychrome file.
Step 409:MADAS notice media server MS plays advertisement polychrome file.
Step 410:MS reads respective file on the MRS according to advertisement polychrome file address information.
Step 411:MS plays the promotional literature that reads, and sends Media Stream through SBC to terminal.
With reference to shown in Figure 5, be that contracted user of the present invention experiences and order advertisement polychrome flow chart.Specify flow process below:
Step 501: the contracted user imports personal information on WEB, sends to land register requirement.
Step 502:WEB server searching user's information from DB is determined user identity, and DB returns user's personal information, and the available advertisement color image information of system.
Step 503:WEB server returns the user and logins success, and presents to userspersonal information and system information.
Step 504: the user initiates to experience the request of certain advertisement polychrome.
Step 505:WEB server is initiated this user and is asked IMP.
Step 506:IMP inquires about the specifying information of this advertisement polychrome from DB, comprise information such as medium type, file address and size.
Step 507:IMP by the FTP mode from MRS downloads ad polychrome medium to this locality.
Step 508:IMP notice WEB server, the file in download success, and open local ftp server, provide the file address to the WEB server.File address herein is the address of redistributing at the IMP home server.
The ftp server that step 509:WEB server provides from IMP according to described file address downloads the file into local temporary folder.
Step 510:WEB server offers the address of user's temporary file.At this moment the user just can preview experience the advertisement polychrome.
Step 511: the user initiates to order the request of advertisement polychrome.
Step 512:WEB server sends this and asks IMP.
Step 513:IMP sends the WEB administration module of subscription request to MADAS.
Step 514:MADAS inquires about this advertisement color image information in DB, and gives this advertisement of increase in the individual subscriber polychrome storehouse.
Step 515:MADAS returns the order result to IMP.
Step 516:IMP returns the order result to the WEB server.
Step 517:WEB server presents the order result to the user.
With reference to shown in Figure 6, be that signatory advertisement polychrome of the present invention provider uploads advertisement polychrome flow chart.Specify flow process below:
Step 601, signatory advertisement polychrome provider imports personal information on WEB, send and land register requirement.
Step 602, WEB server searching user's information from DB is determined user identity.DB returns user's personal information.
Step 603, the WEB server returns the user and logins success, and presents to the advertisement color image information that the user has uploaded.
Step 604, provider initiates advertisement polychrome upload request, uploads advertisement polychrome file to WEB server temporary folder.
Step 605, WEB server initiate to upload the request of advertisement polychrome to IMP.And upload the advertisement polychrome to the ftp server of IMP.
Step 606, IMP sends and uploads the request of advertisement polychrome to MADAS.
Step 607, MADAS calls the DB storing process, for the advertisement polychrome that will upload is distributed ID (Identity, identify label number).And in DB, increase advertisement polychrome record.
Step 608, MADAS returns to IMP with the advertisement polychrome ID that DB distributes.
Step 609, the advertisement polychrome that IMP uploads on the ftp server arrives MRS.
Step 610, IMP notice WEB server is uploaded the success of advertisement polychrome.
Step 611, WEB server notification user advertising polychrome is uploaded success.
With reference to shown in Figure 7, be the message flow chart of being with system under the situation of Early session in terminal called 183 message of going back to.Specify signaling process below, replace caller and called users with UE (User Equipment, subscriber equipment) _ A and UE_B in the flow process of Fig. 7 and Fig. 8, and described PSS is divided into caller PSS and called PSS, Fig. 7 flow process is as follows:
Step (701-703): the calling subscriber makes a call, UE_A sends Invite and asks to UE_B, comprise normal medium request (offer) in the request, comprise the sign of supporting early-session (Early-session) ability in the support header field of sip message simultaneously, caller PSS sends message to called PSS, and caller PSS and called PSS all do not do special processing to signaling.
Step (704): called UE _ B returns 183 responses.Carry Early Session medium B2Offer in the response, comprise normal medium response B1 Answer in the response simultaneously.
Step (705): called PSS returns 183 responses and gives caller PSS, comprises the Early Session medium B2 that replys medium B1 Answer and UE_B that UE_B returns in the response message.
Step (706): caller PSS returns 183 responses and gives UE_A.
Step (707): UE_A sends PRACK, acknowledges receipt of 183 responses.
Step (708): caller PSS sends Invite message to MADAS, comprises the Early Session medium B2 of called UE _ B in the message.
Step (709): MADAS returns 183 message, carries the advertisement polychrome among the SDP and replys medium MAD Answer.
Step (710-711): caller PSS sends PRACK message to MADAS, and MADAS returns 200OK message.
Step (712): caller PSS sends PRACK message to called PSS, carries advertisement polychrome medium MAD Answer in the message.
Step (713): called PSS sends PRACK message to UE_B, carries MADAnswer in the message.
Step (714): UE_B sends 200OK message to called PSS.
Step (715): called PSS sends 200OK message to caller PSS.
Step (716): caller PSS sends 200OK message to UE_A.
Step (717-719): called UE _ B sends 180 message to called PSS, and called PSS sends 180 message to caller PSS, and caller PSS sends 180 message to UE_A.
Step (720-722): UE_A sends PRACK, acknowledges receipt of 180 responses, and caller PSS sends PRACK message to called PSS, and called PSS sends PRACK to called UE _ B.
Step (723-725): UE_B sends 200OK message to called PSS, and called PSS sends 200OK message to caller PSS, and caller PSS sends 200OK message to UE_A.
Step (726-727): caller PSS sends Info message to MADAS after receiving 180 message, and notice MADAS plays advertisement, and MADAS sends 200OK message.
Step (728-730): called answering, UE_B sends 200OK message, and called PSS sends 200OK message to caller PSS, and caller PSS sends 200OK message to UE_A.
Step (731-734): caller PSS sends Cancel message to MADAS, is discharged into the calling of MADAS.MADAS sends 200OK message.MADAS sends 487 message, and caller PSS returns ACK message.
Step (735-737): calling UE _ A sends ACK message to called UE _ B, the calling and called conversation.
With reference to shown in Figure 8, be in 183 message of terminal called not with the message flow chart of system under the situation of early session.Specify signaling process below:
Step (801-803): the calling subscriber makes a call, UE_A sends Invite and asks to UE_B, comprise normal medium request (offer) in the request, comprise the sign of supporting early-session (early-session) ability in the support header field of sip message simultaneously, caller PSS sends message to called PSS, and caller PSS and called PSS all do not do special processing to signaling.
Step (804): called UE _ B returns 183 responses.Carry normal medium response B1Answer in the response.
Step (805): called PSS returns 183 responses and gives caller PSS, and what comprise in the response message that UE_B returns replys medium B1 Answer.
Step (806): caller PSS returns 183 responses and gives UE_A.
Step (807): UE_A sends PRACK to caller PSS, acknowledges receipt of 183 responses.
Step (808): caller PSS sends Invite message to MADAS, does not comprise media information in this message.
Step (809): MADAS returns 183 message to caller PSS, carries advertisement polychrome medium request (MAD Offer) among the SDP.
Step (810): caller PSS sends PRACK message to called PSS, carries advertisement polychrome medium MAD offer in the message.
Step (811): called PSS sends PRACK message to UE_B, carries MADoffer in the message.
Step (812): UE_B sends 200OK message to called PSS, carries B2 Answer in the message.
Step (813): called PSS sends 200OK message to caller PSS, carries B2Answer in the message.
Step (814): caller PSS sends 200OK message to UE_A.
Step (815-816): caller PSS sends PRACK message to MADAS, carries B2Answer in the message, and MADAS returns 200OK message and gives caller PSS.
Step (817-819): called UE _ B sends 180 message to called PSS, and called PSS sends 180 message to caller PSS, and caller PSS sends 180 message to UE_A.
Step (820-822): UE_A sends PRACK to caller PSS, acknowledges receipt of 180 responses, and caller PSS sends PRACK message to called PSS, and called PSS sends PRACK to called UE _ B.
Step (823-825): UE_B sends 200OK message to called PSS, and called PSS sends 200OK message to caller PSS, and caller PSS sends 200OK message to UE_A.
Step (826-827): caller PSS sends Info message to MADAS after receiving 180 message, and notice MADAS plays advertisement, and MADAS sends 200OK message to caller PSS.
Step (828-830): called answering, UE_B sends 200OK message to called PSS, and called PSS sends 200OK message to caller PSS, and caller PSS sends 200OK message to UE_A.
Step (831-834): caller PSS sends Cancel message to MADAS, is discharged into the calling of MADAS.MADAS sends 200OK message to caller PSS.MADAS sends 487 message to caller PSS, and caller PSS returns ACK message to MADAS.
Step (835-837): calling UE _ A sends ACK message to caller PSS, and caller PSS sends ACK message to called UE _ B, the calling and called conversation.
The flow process of Fig. 7 and Fig. 8 all meets related protocol, is to design for compatible different terminals, and this also is the problem that institute must consideration when realizing.Media server is supported the Streaming Media transmission of multiple form, forms such as g711, the g729 that the audio frequency support is used always, AMR, and video is supported H263, H264 etc., to satisfy the requirement of different terminals.The transformat of Media Stream is the result by terminal called and media server media negotiation.Whether the called subscriber can see multimedia video ads polychrome, whether supports that by user's terminal video playback and calling subscriber are that the medium type that the called subscriber customizes determines jointly.If user's terminal is not supported video playback, the called subscriber can only hear the audio-frequency unit of video ads segment.
The multimedia advertising polychrome belongs to this patent initiative, compared to prior art, the invention provides a kind of implementation method of new advertising business, especially for the video support, has novel form, abundant information, the wide characteristics of user.The present invention only need transform a little to PSS, increases advertisement polychrome system and get final product on the IMS core net, implements fairly simplely, and can not clash with traditional additional class business.The transformation expense is little, but can make things convenient for enterprise to promote the sale of products greatly and propagates corporate image.
Certainly; the present invention also can have other various embodiments; under the situation that does not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art work as can make various corresponding changes and distortion according to the present invention, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.
Claims (10)
1. a multimedia advertising polychrome system is applied to IP Multimedia System, and described IP Multimedia System comprises core net, borde gateway controller and Public Switched Telephony Network analog service PSS server, it is characterized in that, described advertisement polychrome system comprises:
Multimedia advertising polychrome application server, link to each other with described PSS server, receive the multimedia advertising color image service request of PSS server, and described service request handled, comprise according to described request and judge advertisement audio frequency and/or the video file that needs are play, and send broadcast advertisement polychrome file message;
Media Resource Server is used for stores advertisements polychrome file, and the advertisement polychrome file that receiving terminal is uploaded is also shared described polychrome file;
Media server is used to play advertisement polychrome file, receives the broadcast advertisement polychrome file message that multimedia advertising polychrome application server is sent, and plays to terminal called after reading the advertisement polychrome file of sharing on the Media Resource Server;
Described PSS server is realized the triggering control of multimedia advertising color image service and the media negotiation logic control of media server and terminal called.
2. multimedia advertising polychrome as claimed in claim 1 system is characterized in that, described multimedia advertising polychrome system also comprises:
Internet Server is used to receive user's multimedia advertising color image service request, and exports to described multimedia advertising polychrome application server;
Interface message processor (IMP) is used for mutual between described Internet Server and the described multimedia advertising polychrome application server.
3. multimedia advertising polychrome as claimed in claim 2 system is characterized in that, described multimedia advertising polychrome system also comprises: database, be used to store user's subscription data and business datum, and comprise the advertisement polychrome file logging that the user orders.
4. a method of utilizing the described multimedia advertising polychrome of claim 1 system to realize the multimedia advertising color image service is characterized in that described method comprises the steps:
(1) contracted user registers multimedia advertising color image service information on the PSS server;
(2) it is called that the contracted user calls calling, calls out to arrive the PSS server, and described PSS server sends conversation request message to multimedia advertising polychrome application server and terminal called;
(3) described multimedia advertising polychrome application server is judged advertisement audio frequency and/or the video file that these calling needs are play according to call information after receiving described conversation request message; Terminal called sends local ALERTING message to PSS after receiving described conversation request message;
(4) PSS sends broadcast advertisement polychrome file message to multimedia advertising polychrome application server after receiving described local ALERTING message;
(5) after multimedia advertising polychrome application server is received described broadcast advertisement polychrome file message, send broadcast advertisement polychrome file message to media server, after media server is received described broadcast advertisement polychrome file message, advertisement audio frequency and/or video file that to need play from Media Resource Server, and the file back of decoding sent audio frequency and/or video media stream to terminal called.
5. method as claimed in claim 4 is characterized in that, call information described in the step (3) is calling number, quilt number, current date, an information among the current time or the combination in any of a plurality of information.
6. as claim 4 or 5 described methods, it is characterized in that conversation request message described in the step (3) arrives the callee side terminal through core net.
7. as claim 4 or 5 described methods, it is characterized in that conversation request message described in the step (3) is carried out media negotiation between terminal called and the described PSS after arriving terminal called, terminal called sends local ALERTING message to PSS afterwards.
8. method as claimed in claim 7, it is characterized in that, the step of carrying out media negotiation described in the step (3) between terminal called and the described PSS is: terminal called echo reply message is given described PSS server, after described PSS server is received this response message, return the Temporary Response response message and give terminal called, terminal called returns and confirms message to described PSS server.
9. method as claimed in claim 8 is characterized in that, in the step (3), if the response message that terminal called returns has the medium of replying of the request medium of session early and normal conversation, PSS will be with replying of session morning in the Temporary Response response message; If the response message that terminal called returns has only the medium of replying of normal conversation, then PSS will be with the request of session early in the Temporary Response response message, and terminal called will rewind replying of session early in the request success processing messages of replying.
10. method as claimed in claim 4 is characterized in that, described method is further comprising the steps of:
(6) called subscriber's off-hook is replied, and media server finishes to play advertisement polychrome file, user's normal talking.
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| CN2007101304856A CN101111077B (en) | 2007-07-23 | 2007-07-23 | Multimedia advertisement polychrome system and implementing method thereof |
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| CN101111077B true CN101111077B (en) | 2010-06-16 |
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| CN101453699B (en) * | 2008-12-30 | 2012-04-25 | 华为技术有限公司 | Advertisement playing method and user terminal |
| CN101453474B (en) | 2008-12-30 | 2011-12-07 | 中兴通讯股份有限公司 | Terminal, information inserting system and method |
| US8321503B2 (en) * | 2010-06-24 | 2012-11-27 | Microsoft Corporation | Context-specific network resource addressing model for distributed services |
| CN102223568B (en) * | 2011-06-03 | 2013-09-04 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN102325172A (en) * | 2011-08-30 | 2012-01-18 | 中兴通讯股份有限公司 | Method for sharing data among mobile terminals, system and control server |
| CN104427257B (en) * | 2013-08-23 | 2018-12-11 | 北大方正集团有限公司 | Playing method and device for outdoor large screen |
| CN116506410B (en) * | 2023-06-29 | 2023-09-08 | 杭州诚智天扬科技有限公司 | Method, system and device for showing incoming call intention in privacy call |
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