CN101087388B - A playing method and system of chip data - Google Patents

A playing method and system of chip data Download PDF

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Publication number
CN101087388B
CN101087388B CN 200710075081 CN200710075081A CN101087388B CN 101087388 B CN101087388 B CN 101087388B CN 200710075081 CN200710075081 CN 200710075081 CN 200710075081 A CN200710075081 A CN 200710075081A CN 101087388 B CN101087388 B CN 101087388B
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Prior art keywords
data
chip data
play control
chip
play
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CN 200710075081
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CN101087388A (en
Inventor
刘建强
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN 200710075081 priority Critical patent/CN101087388B/en
Priority to TW96134523A priority patent/TW200913661A/en
Publication of CN101087388A publication Critical patent/CN101087388A/en
Priority to PCT/CN2008/070562 priority patent/WO2008154821A1/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331Caching operations, e.g. of an advertisement for later insertion during playback
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/654Transmission by server directed to the client
    • H04N21/6543Transmission by server directed to the client for forcing some client operations, e.g. recording
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835Generation of protective data, e.g. certificates
    • H04N21/8352Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention fits for network communication filed; it provides a playing method of adhibiting data, it includes: obtaining adhibiting data which is to be played and playing control data of adhibitingdata; when network video is played, adhibiting data is played in network video based on play control data. The invention adopts method that obtains adhibiting data which is to be played and playing control data, and plays adhibiting data based on play control data, by the invention the network living broadcast merchant can place adhibiting ad or announcement based on requirement, user can look atadhibiting data at the time of looking at network video program, and the merchant can obtain income.

Description

A kind of player method of chip data and system
Technical field
The invention belongs to network communication field, relate in particular to a kind of player method and system of chip data.
Background technology
Along with computer technology and rapid development of network technology, the effect that the Internet is brought into play in daily life, study and work is also increasing, and the website is also more and more thereupon.At present, a lot of websites all provide the network direct broadcasting service, network direct broadcasting be a kind of based on the Internet for the software platform that the user provides multimedia to play in real time, comprise multimedia direct broadcast service such as Web TV, Web broadcast, network film.Along with the continuous maturation of network transmission technology and stream media technology, provide the multimedia direct broadcast service more and more universal by the Internet, emerge numerous network direct broadcasting platforms, as PPLive, MySee, PPStream etc.
In network direct broadcasting, content of multimedia provider, the operator that the network direct broadcasting platform is provided and user three have formed the main body that participates in network direct broadcasting.Operator is by network direct broadcasting platform, the video data that provides to user's play multimedia content provider.Objectively, the user is when watching network direct broadcasting, and video pictures is the main positions that user's sight stops, and is the excellent position of advertisement delivery therefore.Content of multimedia provider can break for commercialsy in video data according to self needs, allows video data and advertisement alternately play, and obtains ad revenue with this.Therefore, operator is difficult to add advertisement in video pictures, has lost the advertisement business opportunity in the network direct broadcasting.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of player method of chip data, is intended to solve prior art operator is difficult to add chip data in the Internet video picture problem.
The embodiment of the invention is to realize like this, a kind of player method of chip data, whether the version number that comprises the steps: the local Play Control data of comparison is identical with the version number of Play Control data to be received, and at comparative result for not simultaneously, with the Play Control Data Update of this locality is Play Control data to be received, and described Play Control packet contains the algorithm of filename, check code and the described check code of each chip data;
Whether the filename of each chip data identical with local chip data filename in the more local Play Control data, if identical, execution in step a3, if different, obtain the chip data different with the filename of the chip data of this locality after, execution in step a3;
Step a3, according to the check code algorithm in the Play Control data, for each identical in filename and the Play Control data local chip data produces check code;
Step a4, judge whether the check code that calculates among check code and the step a3 in the Play Control data is identical, is then to finish, and is different chip datas otherwise obtain the check code comparative result;
During the playing network video, according to the Play Control data in Internet video with broadcasting chip data.
Another purpose of the embodiment of the invention is to provide a kind of Play System of chip data, comprise: data capture unit, be used to obtain the Play Control data of chip data to be played and chip data, described Play Control packet contains the algorithm of filename, check code and the described check code of each chip data; Memory cell is used to store chip data and Play Control data; Play Control versions of data comparison module, the version number of the Play Control versions of data number that is used for the comparison memory cell and Play Control data to be received, and at comparative result for not simultaneously, the notification data acquiring unit obtains Play Control data to be received and updated stored to memory cell; Chip data filename comparing module, be used for the comparative result that receives Play Control versions of data comparison module output be identical or the Play Control storage of data capture unit output finish notice the time, the relatively filename and the filename of the chip data in the memory cell of each chip data in the Play Control data, and when comparative result for not simultaneously the notification data acquiring unit obtain the chip data different and store memory cell into the filename of the chip data of this locality; The check code generation module, being used at the comparative result that receives chip data filename comparing module output when being identical, is that chip data corresponding in the memory cell generates check code according to each check code algorithm in the Play Control data; Chip data check code comparing module, be used for after receiving the check code that the check code generation module sends will it with each check codes of Play Control data relatively, and when comparative result be not simultaneously the notification data acquiring unit to obtain the check code comparative result be different chip datas and store memory cell into; Playing control unit is used for when the playing network video, according to the Play Control data in Internet video with broadcasting chip data.
The embodiment of the invention is by obtaining chip data to be played and Play Control data, and when displaying video according to Play Control data playback chip data, paster notice or advertisement can be thrown in according to the needs of self by network direct broadcasting operator on each program channel, make the user when watching the internet video live broadcasting program, watch chip data, and then produce income.
Description of drawings
Fig. 1 is the flow chart of the player method of the chip data that provides of the embodiment of the invention;
Fig. 2 is the flow chart that the embodiment of the invention is obtained chip data;
Fig. 3 is the flow chart of embodiment of the invention controls playing chip data;
The structural representation of the Play System of the chip data that Fig. 4 provides for the embodiment of the invention;
The structural representation of the Play System of the chip data that Fig. 5 provides for another embodiment of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The player method of the chip data that the embodiment of the invention provides at first obtains chip data, plays chip data then in the playing network video.
Figure 1 shows that the flow chart of the player method of the chip data that the embodiment of the invention provides.As shown in Figure 1, the player method of the chip data that provides of the embodiment of the invention comprises two relatively independent key steps: obtain chip data in step S10; Controls playing chip data in step S30.
In order to guarantee that client when the displaying video, can in time play up-to-date chip data, client is at first downloaded associated documents from server end.The step of obtaining chip data has promptly realized such purpose.In this step, the associated documents of download comprise Play Control file and chip data file.
Wherein the chip data file can be the file of picture file such as forms such as GIF, BMP, also can be the file of animation file such as forms such as GIF, SWF, or the file of multimedia file such as forms such as MPEG, AVI, WMV.It is to be noted that server end can manually or automatically upgrade the chip data file as required, always up-to-date to guarantee the chip data file.Each chip data file all has unique check code, after server end upgrades a chip data file, according to certain algorithm is that this chip data file produces check code, and check code and check code algorithm write in the Play Control file, client also can hereinafter will describe in detail according to the check code algorithm of putting down in writing in the Play Control file temporarily for corresponding chip data produces check code.
The Play Control file records the version number of current Play Control file, the filename of each chip data file (does not comprise the chip data file, only put down in writing its filename) and check code, the algorithm of check code and the broadcast strategy data of each chip data, for example a series of contents such as order, display size, display position, broadcast opportunity and reproduction time are play, play to each chip data and which channel simultaneously, hereinafter will do more detailed description to the broadcast strategy data.
Figure 2 shows that the embodiment of the invention obtains the flow chart of chip data, describe the method for obtaining chip data below with reference to Fig. 2 in detail.
As shown in Figure 2, in step S101, client judges after startup whether this locality has existed the Play Control file, is execution in step S103 then, otherwise execution in step S102;
In step S102, client is downloaded up-to-date Play Control file and is stored in this locality from server end, then execution in step S106;
In step S103, client reports server end or server with the version number of the Play Control file of this locality storage the version number of up-to-date Play Control file is returned to client;
In step S104, in the version number of the up-to-date Play Control file of the version number of the Play Control file of client or server end comparison client and server end, judge whether the two is identical, be execution in step S106 then, otherwise execution in step S105;
In step S105, the more newly downloaded up-to-date Play Control file of client, and storage;
In step S106, compare the filename of the filename of the chip data file in the Play Control file and the chip data file that client has existed one by one, judge client whether store with the Play Control file in the file famous prime minister with chip data, be execution in step S108 then, otherwise execution in step S107;
In step S107, download client does not have but records the chip data file of its filename in the Play Control file, then execution in step S111;
In step S108, client is the chip data file generation check code of its filename of record in the Play Control file according to the check code algorithm in the Play Control file temporarily;
In step S109, compare the interim check code that produces of the check code of the chip data file in the Play Control file and client one by one, judge whether the two is identical, otherwise execution in step S110, be execution in step S111 then;
In step S110, client is upgraded identical but the chip data file that check code is different of file in download name from server end, and with the chip data file storage downloaded in client;
In step S111, client is removed the chip data file that does not have record in the Play Control file, execution in step S30 then.
Certainly, server also can initiatively return to client terminal playing control documents and/or chip data file.
Below will describe the step of embodiment of the invention controls playing chip data in detail.
When playing chip data, can call different playing programs according to the form of chip data file, and play according to the broadcast strategy data of putting down in writing in the Play Control file.Chip data can be video data and/or voice data, and the size that plays sound of voice data, rhythm conversion etc. also can be provided with as required.The video chip data is to be presented on the video screen of client in company with Internet video, can not be blocked or cover by Internet video, the broadcast strategy data of each chip data are determining the broadcast mode of chip data on the client video screen, each Internet video channel can be play one or more identical or different chip datas, can with relative video screen size, show chip data by smaller window, (being used to attract user's attention) can appear in chip data broadcast window in a dynamic way, and play certain position that is fixed on then in the video.Little with the broadcast window of chip data and the time that play is long for good, to watch video be principle not influence the user, and promptly the position of the stop of broadcast window obviously but do not block main video pictures.For example the broadcast window of chip data can adopt the mode that is superimposed upon on the Internet video picture, just as on screen, having pasted a little placard, the appearing and subsiding of chip data broadcast window can cooperate the broadcast and the end of Internet video content, when the playing network video content, cooperate Internet video to play chip data, when Internet video finishes, finish the broadcast of chip data simultaneously.
In embodiments of the present invention, the broadcast strategy of video chip data comprises:
The display size of A, chip data broadcast window, client show the window of chip data according to this size;
Motion mode when the motion mode that B, chip data dynamically occur, client occur according to the motion mode control chip data of appointment is as rotation mode, fade out mode, shutter mode etc. gradually, to attract user's attention;
The starting point and the final position of C, the motion of chip data broadcast window, client is according to the appearance position and the stop place of these two Position Control chip data windows;
The reproduction time of D, chip data, client is according to the reproduction time of playing duration control chip data, and time is up, just the chip data window hidden;
The time interval that E, next chip data are play, client is according to this time interval, control the broadcast opportunity of next chip data, promptly go up a chip data and play end, and after the chip data broadcast window disappeared, every how long next chip data window can occur and play automatically; And
Whether the size of F, chip data window changes along with the size of video pictures and equal proportion convergent-divergent etc. automatically.
Certainly, broadcast strategy also can be done various variations according to actual needs.
As shown in Figure 3, the step of controls playing chip data specifically comprises:
In step S301, extract the filename of the chip data that each Internet video channel will play in the Play Control file, be that each channel produces a chip data filename and plays formation, and be stored in the internal memory of client;
In step S302, in the Play Control file, extract and the corresponding broadcast strategy data of chip data filename broadcast formation, form formation, and be stored in the client internal memory;
In step S303, when video begins to play,, search above-mentioned two formations and play required corresponding data to obtain according to the channel of current displaying video;
In step S304, in displaying video, call corresponding playing program according to the corresponding data that obtains and play chip data.
The player method of the chip data that provides below with reference to the embodiment of the invention is described the Play System of the chip data that the embodiment of the invention provides.
Figure 4 shows that the structural representation of the Play System of the chip data that the embodiment of the invention provides, as shown in Figure 4, the Play System of the chip data that the embodiment of the invention provides comprises server end and client.
The database 11 of server end is used to store chip data file and Play Control file, after the chip data file of check code generation module 15 in the database 11 of each server end upgrades, be that each chip data file generates check code all, and check code and check code algorithm are write in the Play Control file according to certain algorithm.
The Play Control fileversion number comparison module 13 of server end is used for the version number of the Play Control file of storage in the database 21 of the version number of Play Control file of comparison database 11 and client, when the version number of the Play Control file that does not obtain client or comparison result for the two not simultaneously, the renewal download module 23 downloading and playing control documents of notice client, when comparing out the two when identical, notice chip data filename and check code comparing module 26 are carried out corresponding comparison.
After the chip data filename of client and check code comparing module 26 are received the comparison order of Play Control fileversion number comparison module 13, the filename of the chip data file of storage in the filename of the chip data of putting down in writing in the Play Control file (with the Play Control file identical version of server end) of storage in the comparison client database 21 and the database 21.When comparison result be the two not simultaneously, record in the Play Control file of renewal download module 23 download client of notice client but the chip data file that do not have in the database 21; When comparison result is that the two is when identical, the check code generation module 27 of notice client generates check code, and the check code comparison of the chip data file of putting down in writing in the Play Control file of the check code of the chip data file that the check code generation module 27 of client is returned and client, when check code is identical, do not delete in database 21 there being the chip data file of record in the Play Control file, when check code not simultaneously, the renewal download module 23 of notice client upgrades identical but the chip data file that check code is different of file in download names.The chip data filename of client and check code comparing module 26 the renewal download module 23 that receives client send download the notice finish after, also carry out above-mentioned comparison operation.
The renewal download module 23 of client is used for downloading corresponding data according to the order that receives from the database 11 of server end, for example, when renewal download module 23 receives the downloading and playing control documents order of Play Control fileversion number comparison module 13 outputs, database 11 downloading and playing control documents from server end, and be stored in the database 21, and after finishing, download notifies chip data filename and check code comparing module 26; When upgrade that download module 23 receives that chip data filename and check code comparing module 26 send more newly downloaded or when downloading the order of chip data file, from the database 11 more newly downloaded or download chip data files of server end, and be stored in the database 21.After the renewal down operation that upgrades download module 23 is all finished, will there be the chip data file of record in database 21, to delete in the Play Control file.
The database 21 of client has memory function, check code generation module 27 is used for after the order that receives chip data filename and check code comparing module 26, according to the check code algorithm of Play Control file record in the database 21 for the Play Control file in the file famous prime minister with the chip data file generate check code temporarily, and it is returned to chip data filename and check code comparing module 26 for its comparisons.
The playing module 29 of client is used for extracting from the Play Control file filename of the chip data that each channel need play, and is that each channel produces a chip data file and plays formation, and is stored in the database 21; Extract the broadcast strategy data of the chip data that each channel will play in the Play Control file, form formation, be stored in database 21.Playing module 29 also is used for when video begins to play, and according to the channel of current broadcast, searches above-mentioned two formations and plays required corresponding data to obtain, and call corresponding playing program according to the corresponding data that obtains and play chip data.
Figure 5 shows that the structural representation of the Play System of the chip data that another embodiment of the present invention provides, as shown in Figure 5, the Play System of the chip data that another embodiment of the present invention provides also comprises server end and client, but be that with the difference of last embodiment Play Control fileversion number comparison module 25 is positioned at client, but operation and last embodiment that this module is carried out are identical.
In the player method and system of the chip data that the embodiment of the invention provides, can at server end chip data be set as required, as advertisement, news, notice etc., and the broadcast strategy of chip data can be set as required, flexible operation, client obtains can play chip data at another window in the playing network video frequency program after chip data and the broadcast strategy data, not only broadcast mode is various, and, therefore can also guarantee the smooth playing of chip data because chip data has downloaded to this locality.Especially concerning network direct broadcasting operator, by the embodiment of the invention, bumper advertisements can be thrown in according to the needs of self by network direct broadcasting operator on each program channel, produces ad revenue when the user watches video.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.

Claims (6)

1. the player method of a chip data is characterized in that, described method comprises the steps:
Whether the version number of more local Play Control data is identical with the version number of Play Control data to be received, and at comparative result for not simultaneously, with the Play Control Data Update of this locality is Play Control data to be received, and described Play Control packet contains the algorithm of filename, check code and the described check code of each chip data;
Whether the filename of each chip data identical with local chip data filename in the more local Play Control data, if identical, execution in step a3, if different, obtain the chip data different with the filename of the chip data of this locality after, execution in step a3;
Step a3, according to the check code algorithm in the Play Control data, for each identical in filename and the Play Control data local chip data produces check code;
Step a4, judge whether the check code that calculates among check code and the step a3 in the Play Control data is identical, is then to finish, and is different chip datas otherwise obtain the check code comparative result;
During the playing network video, according to described Play Control data in described Internet video with broadcasting described chip data.
2. the player method of chip data as claimed in claim 1, it is characterized in that, described Play Control data further comprise the broadcast strategy data when playing chip data, described broadcast strategy data comprise the chip data of playing simultaneously when described Internet video is play filename, play one or more in time interval of order, broadcast window size, broadcast window motion mode, reproduction time or broadcast.
3. the player method of chip data as claimed in claim 2 is characterized in that, describedly is specially with the step of broadcasting described chip data in described Internet video according to described Play Control data:
Generate the chip data filename formation of playing simultaneously with Internet video;
Generate the broadcast strategy data queue corresponding with the formation of described chip data filename;
In the playing network video, play chip data in the formation of described chip data filename according to described broadcast strategy data queue.
4. the Play System of a chip data is characterized in that, described system comprises:
Data capture unit is used to obtain chip data to be played, and the Play Control data of described chip data, and described Play Control packet contains the algorithm of filename, check code and the described check code of each chip data;
Memory cell is used to store chip data and Play Control data;
Play Control versions of data comparison module, the version number of the Play Control versions of data number that is used for the comparison memory cell and Play Control data to be received, and at comparative result for not simultaneously, the notification data acquiring unit obtains Play Control data to be received and updated stored to memory cell;
Chip data filename comparing module, be used for the comparative result that receives Play Control versions of data comparison module output be identical or the Play Control storage of data capture unit output finish notice the time, the relatively filename and the filename of the chip data in the memory cell of each chip data in the Play Control data, and when comparative result for not simultaneously the notification data acquiring unit obtain the chip data different and store memory cell into the filename of the chip data of this locality;
The check code generation module, being used at the comparative result that receives chip data filename comparing module output when being identical, is that chip data corresponding in the memory cell generates check code according to each check code algorithm in the Play Control data;
Chip data check code comparing module, be used for after receiving the check code that the check code generation module sends will it with each check codes of Play Control data relatively, and when comparative result be not simultaneously the notification data acquiring unit to obtain the check code comparative result be different chip datas and store memory cell into; And
Playing control unit is used for when the playing network video, according to described Play Control data in Internet video with broadcasting described chip data.
5. the Play System of chip data as claimed in claim 4, it is characterized in that, described Play Control data further comprise the broadcast strategy data when playing described chip data, described broadcast strategy data comprise the chip data of playing simultaneously when described Internet video is play filename, play one or more in time interval of order, broadcast window size, broadcast window motion mode, reproduction time or broadcast.
6. the Play System of chip data as claimed in claim 5, it is characterized in that, described broadcast unit is further used for from generating and chip data filename formation that Internet video is play simultaneously and the broadcast strategy data queue corresponding with the formation of described chip data filename, and in the playing network video, play chip data in the formation of described chip data filename according to described broadcast strategy data queue.
CN 200710075081 2007-06-19 2007-06-19 A playing method and system of chip data Active CN101087388B (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CN 200710075081 CN101087388B (en) 2007-06-19 2007-06-19 A playing method and system of chip data
TW96134523A TW200913661A (en) 2007-06-19 2007-09-14 Method for playing the adhibiting data, client end and server
PCT/CN2008/070562 WO2008154821A1 (en) 2007-06-19 2008-03-21 Method for playing the adhibiting data, client end and server

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CN101087388B true CN101087388B (en) 2010-05-26

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