CN101055572A - Advertisement distribution method by providing button on web page advertisement position for matching with advertisement - Google Patents
Advertisement distribution method by providing button on web page advertisement position for matching with advertisement Download PDFInfo
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- CN101055572A CN101055572A CNA2006100321510A CN200610032151A CN101055572A CN 101055572 A CN101055572 A CN 101055572A CN A2006100321510 A CNA2006100321510 A CN A2006100321510A CN 200610032151 A CN200610032151 A CN 200610032151A CN 101055572 A CN101055572 A CN 101055572A
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Abstract
The invention discloses a method for issuing the advertisement by matching with advertising bit and advertising information in the manual, characterized in that the method is that advertising host or stationmaster selects the advertising bit by operating the button corresponding to the advertising bit, and the advertising bit and advertising information are matched in the manual to be put in then, an advertisement issuing system regards the URL address of advertising bit place page as indispensable necessary labelled element for determining the advertising bit.
Description
Technical field:
The present invention establishes and relates to computer networking technology, particularly a kind ofly utilizes button corresponding with advertisement position on the WEB page, manually with advertisement position and advertising message coupling, advertising message is published to the method for each the relevant WEB page in the internet.
Prior art:
The Adsense of GOOGLE Inc.:
Based on following patent:
Application number: 03824461.6
Applicant: GOOGLE Inc.
Title: content-based serving advertisements
Advertisement putting rely on GOOGLE Inc.'s magnanimity Webpage search data with and complicated keyword analyses technology.The key word of advertising message is set by the advertiser earlier, then the ADSENSE system by the analyzing web page context after coupling show and the corresponding advertising message of key word be set with the advertiser.
Shortcoming:
1. advertising objective client and page viewers do not match: because ADSENSE contextual analysis technology imperfection, can't accurately determine viewer's interest place by analyzing article content, cause the advertisement putting degree of accuracy still not high: for example, at a game class website that adds the ADSENSE advertisement, a lot of pages all is the description about some game story plot.Such as the recreation of a Japanism, story has " Japanese cutter " key word in describing, and then the ADSENSE ad system will probably show the advertisement of a cutter company.And browsing liking the game lover of this website is obviously indifferent to the advertisement of cutter company.
2. input faciostenosis: ADSENSE must grasp the content analysis context ability corresponding advertisements of advertisement putting page or leaf earlier, must enjoy the page that authority just can be checked when running into, the ADSENSE system then can't corresponding advertisements because extracting analyzes less than the content of advertisement putting page or leaf.
Goal of the invention:
The object of the present invention is to provide a kind of new advertising method that overcomes the existing above-mentioned shortcoming of ADSENSE.
3. relative merits of the present invention:
Advantage: the viewer that can reach webpage is monolithic effect with the target customer who is positioned at the advertisement of this webpage.The advertisement specific aim is the highest.
Implementation cost is low, and technical threshold is low.
Shortcoming: need manually-operated to come advertisement position on match advertisements information and the webpage, efficient is not high.
4. the present invention is suitable for for example:
This advertising method and existing C 2C or B2B pattern the website be used in combination, these websites have a large amount of members usually, they press for a kind of advertisement putting mode efficiently.The present invention can be used in these websites, collects a large amount of site owners and adds ad system, embeds ad code at its webpage.The member at C2C or B2B station then can browse the head of a station's who has added ad system website, the advertisement position of the page that selection and own commodity correlativity are big, and input is mated in the input link of clicking on it
Technical scheme is given an example it-the system design key:
1.MSSQL database storing Commdity advertisement information, ad spot information is thrown in information such as effect.
2.Javascript script embeds the WEB page of throwing in and generates advertisement position and button, and calls the database advertising message and show.
3. ad system can be to use ASP, ASP.NET, JSP, the BS system of language developments such as PHP.
4. when button the time, utilize the AJAX technology with COOKIE stores advertisements position place URL and other identification record advertisement positions by click
The system works method:
1. the head of a station issues flow process and advertisement displaying principle:
The head of a station provides its website classification at ad system, domain name, and title, managerial personnel's contact method is examined the post-registration success through the system manager after the information such as the advertising expenditure modes of payments.The head of a station can obtain the code of its advertisement delivery afterwards, and the restriction of advertising message classification is set, advertisement delivery effect restriction, acquiescence advertisement delivery, authorities such as advertisement pattern.The head of a station embeds its page with the script of advertisement delivery, when the page is viewed.Script sends to the ad system database with the URL of the place page and other parameters and inquires about, and extracts and the advertising message of this page correspondence is carried out (for example rolling gradual change, picture and text combining form) according to the pattern and the display form of prior setting and showed.
2. advertisement matching operation flow process:
Advertiser's operation:
1. search oneself interesting website in the tabulation and the function of search of the website of system registry by what system provided, browse the information of its page, the some button is selected advertisement position on the advertisement position of the suitable page
2. land ad system, selecteed advertisement position and the advertising message that oneself will throw in are mated.
The head of a station's operation:
1. browse the webpage on the own website, the some button is selected advertisement position on the advertisement position of the suitable page.
2. search oneself interesting advertising message by what system provided, with the advertisement position coupling of having selected in the advertiser's of system registry advertising message tabulation and function of search.
Claims (9)
1. artificial match advertisements position and advertising message are in the method for webpage promulgating advertisement, it is characterized in that the advertiser or the head of a station select advertisement position by the button corresponding with advertisement position that is provided on the operation web page, utilize ad system manually selected advertisement position and advertising message to be mated the back and issue on webpage, this method may further comprise the steps:
1) head of a station's ad distribution script embedded web page that will obtain from ad system, script generates advertisement position and button,
2) advertiser or the head of a station select advertisement position by the button on the operation advertisement position, and trigger ad system and write down selecteed advertisement position,
3) advertiser or the head of a station utilize ad system coupling platform that selecteed advertisement position and correspondent advertisement information are mated,
4) ad system storage and more new database, the ad distribution script that is positioned at each Website page calls database information and shows respective advertisement information.
2. in accordance with the method for claim 1, it is characterized in that, the button corresponding with advertisement position that is used for selecting advertisement position is provided on the webpage.
3. in accordance with the method for claim 1, it is characterized in that button has following characteristics:
A. its effect be the advertisement position by this button correspondence of procedure stores when this button is triggered tagged element with mark selected advertisement position,
B. be to make things convenient for the user to come the web page element of trigger incident, include but not limited to the following various form of expression: button, literal link, picture link by mouse action.
4. in accordance with the method for claim 1, it is characterized in that, the head of a station can be provided with advertisement position in batches before it is by match advertisements information the advertising message that should show.
5. in accordance with the method for claim 1, it is characterized in that, ad system with the URL address of the advertisement position place page as the indispensable necessary tagged element of determining this advertisement position.
6. in accordance with the method for claim 1, it is characterized in that in the time of 2 of same page appearance or 2 above advertisement positions, ad system identifies to determine this advertisement position with the URL of the advertisement position place page in conjunction with other.
7. in accordance with the method for claim 1, it is characterized in that, the coupling of advertisement position and advertising message can be that many-one relationship also can be a many-to-many relationship, and an advertising message can also can be showed a plurality of advertising messages with multiple display form on the advertisement position in a plurality of advertisement position issues.
8. in accordance with the method for claim 1, it is characterized in that category mated in batches after advertising message and advertisement position can be classified.
9. in accordance with the method for claim 1, it is characterized in that the advertiser is or/and the restrictive condition that the head of a station can utilize ad system that ad distribution is set screens advertising message and advertisement position mutually, restrictive condition can comprise following aspect:
A. be used for viewer's the residing geographic position, IP address of webpage of releasing advertisements,
B. be used for the classification of website of releasing advertisements,
C. the classification of advertising message,
D. the effect of advertisement in a period of time,
E. the subjective quantizating index of formulating.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100321510A CN101055572A (en) | 2006-08-30 | 2006-08-30 | Advertisement distribution method by providing button on web page advertisement position for matching with advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100321510A CN101055572A (en) | 2006-08-30 | 2006-08-30 | Advertisement distribution method by providing button on web page advertisement position for matching with advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101055572A true CN101055572A (en) | 2007-10-17 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006100321510A Pending CN101055572A (en) | 2006-08-30 | 2006-08-30 | Advertisement distribution method by providing button on web page advertisement position for matching with advertisement |
Country Status (1)
| Country | Link |
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| CN (1) | CN101055572A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103425682A (en) * | 2012-05-18 | 2013-12-04 | 腾讯科技（北京）有限公司 | Pushed information issuing method, front desk device and background device |
| CN105915961A (en) * | 2016-05-31 | 2016-08-31 | 无锡天脉聚源传媒科技有限公司 | Recommending method and device for similar programs |
| CN109816452A (en) * | 2019-01-28 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN112231618A (en) * | 2020-10-14 | 2021-01-15 | 北京思特奇信息技术股份有限公司 | Multi-contact non-invasive page information recommendation bit configuration method and related device |
| CN115617237A (en) * | 2022-11-21 | 2023-01-17 | 成都智元汇信息技术股份有限公司 | Advertisement position information display component and method for generating advertisement position information by local identification |
-
2006
- 2006-08-30 CN CNA2006100321510A patent/CN101055572A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103425682A (en) * | 2012-05-18 | 2013-12-04 | 腾讯科技（北京）有限公司 | Pushed information issuing method, front desk device and background device |
| CN103425682B (en) * | 2012-05-18 | 2018-11-23 | 腾讯科技（北京）有限公司 | A kind of dissemination method of pushed information, foreground device and background apparatus |
| CN105915961A (en) * | 2016-05-31 | 2016-08-31 | 无锡天脉聚源传媒科技有限公司 | Recommending method and device for similar programs |
| CN109816452A (en) * | 2019-01-28 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN109816452B (en) * | 2019-01-28 | 2022-12-20 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN112231618A (en) * | 2020-10-14 | 2021-01-15 | 北京思特奇信息技术股份有限公司 | Multi-contact non-invasive page information recommendation bit configuration method and related device |
| CN115617237A (en) * | 2022-11-21 | 2023-01-17 | 成都智元汇信息技术股份有限公司 | Advertisement position information display component and method for generating advertisement position information by local identification |
| CN115617237B (en) * | 2022-11-21 | 2023-05-02 | 成都智元汇信息技术股份有限公司 | Method for generating advertisement position information display assembly by local recognition |
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Open date: 20071017 |