CN101043348A - Method, system and equipment for realizing advertisement service - Google Patents
Method, system and equipment for realizing advertisement service Download PDFInfo
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- CN101043348A CN101043348A CNA2007100882257A CN200710088225A CN101043348A CN 101043348 A CN101043348 A CN 101043348A CN A2007100882257 A CNA2007100882257 A CN A2007100882257A CN 200710088225 A CN200710088225 A CN 200710088225A CN 101043348 A CN101043348 A CN 101043348A
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Abstract
The disclosed method for advertisement (ad) business comprises: applying a message acquisition unit to receive user-input information, by a storage unit and matching unit deciding if there is pre-set keyword in the message, if yes, sending the corresponding ad message through ad message acquisition unit and display unit. This invention focuses object well, and improves ad efficiency.
Description
Technical field
The present invention relates to the network communications technology, be specifically related to a kind of method, system and equipment of realizing advertising business.
Background technology
In the society of present network, communication technology high speed development, advertisement has been deep into the every aspect of people's life by means of means of communication such as TV, communication network, the Internets, has brought huge profit for businessman simultaneously.Such as, the advertising business of utilizing mobile phone to realize has: WAP (Wireless Application Protocol, WAP (wireless application protocol)) class, note class, voice class and insert class (be divided into permanent insert advertisement and client is inserted advertisement) etc.; The advertising business of utilizing the Internet to realize has: when browsing, replace, insert, eject specified page at the normal WWW of user (World WideWeb, World Wide Web (WWW)), realize the advertisement pushing function.Especially the Internet, it can bring the user with abundant ad content by advanced person's science and technology, cheap cost, convenient mode.
In the prior art, mostly be to push advertisement by the published method (such as by the Internet issue) that the user subscribes to (such as passing through SMS) or do not have a specific audience target, pushing efficiency is lower.Therefore, the selectivity of advertisement pushes and to seem and be even more important.The selectivity of advertisement pushes and helps realizing that advertising results and content service highly merge, and promotes targeted customer's coverage rate and arrives accuracy rate, for different users, selects different ad distribution contents, with the raising advertising efficiency.
Summary of the invention
The embodiment of the invention provides a kind of method that realizes advertising business, with accurate positioning advertising object, has promoted targeted customer's coverage rate effectively and has arrived accuracy rate.
The embodiment of the invention also provides a kind of system that realizes advertising business, with accurate positioning advertising object, has promoted targeted customer's coverage rate effectively and has arrived accuracy rate.
The embodiment of the invention also provides a kind of equipment of realizing advertising business, with accurate positioning advertising object, has promoted targeted customer's coverage rate effectively and has arrived accuracy rate.
A kind of method that realizes advertising business that the embodiment of the invention provides comprises step:
Receive the information of user's input;
If comprise the keyword in the preset key words tabulation in the described information, then send the request of obtaining the advertising message corresponding with this keyword to network side, in this request, carry described keyword;
The advertising message corresponding that reception issues from network side with this keyword.
The another kind that the embodiment of the invention provides is realized the method for advertising business, comprises step:
Obtain the information of user's input from the application terminal;
If comprise the keyword in the preset key words tabulation in the described information, then send the advertising message corresponding with this keyword to described application terminal.
A kind of system that realizes advertising business that the embodiment of the invention provides comprises: advertisement information server and application terminal by communication network links to each other also comprise:
Information acquisition unit is used to obtain the information of user to the input of described application terminal;
The keyword memory cell is used for the storage key tabulation;
The keyword matching unit utilizes keyword in the described Keyword List to mate user that described information acquisition unit the obtains information to the input of described application terminal;
The advertising message acquiring unit is used for matching described statement when including described keyword at described keyword matching unit, obtains the advertising message corresponding with this keyword from described advertisement information server.
A kind of application terminal that the embodiment of the invention provides comprises:
Information acquisition unit is used to obtain the information of user to the input of described application terminal;
The keyword memory cell is used for the storage key tabulation;
The keyword matching unit utilizes keyword in the described Keyword List to mate user that described information receiving unit the obtains information to the input of described application terminal;
The advertising message acquiring unit is used for matching described statement when including described keyword at described keyword matching unit, obtains the advertising message corresponding with this keyword from advertisement information server.
A kind of advertisement information server that the embodiment of the invention provides comprises:
Information acquisition unit is used to obtain the information of user to the input of described application terminal;
The Keyword List maintenance unit is used for setting up and the maintain keyword tabulation; The keyword matching unit utilizes keyword in the described Keyword List to mate user that described information acquisition unit the obtains information to the input of described application terminal;
The advertising message transmitting element is used for matching described statement when including described keyword at described keyword matching unit, sends the advertising message corresponding with this keyword to described application terminal.
The technical scheme that is provided by the above embodiment of the invention as can be seen, the embodiment of the invention is by carrying out corresponding advertising message coupling to the user to the keyword of application terminal input, user's interest commodity and advertisement are combined, carry out the propelling movement of respective advertisement information.Because it is interested that these keyword major parts are user institutes, thereby accurate positioning advertising object, promote targeted customer's coverage rate and arrival accuracy rate effectively, thereby reach good the effect of publicity.
Description of drawings
Fig. 1 is the networking schematic diagram of system embodiment of the present invention;
Fig. 2 is the flow chart of the inventive method first embodiment;
Fig. 3 is the flow chart that the application terminal obtains Keyword List among the inventive method first embodiment from advertisement information server;
Fig. 4 is the flow chart of the inventive method second embodiment;
Fig. 5 is the theory diagram of first embodiment of system of the present invention;
Fig. 6 is the theory diagram of second embodiment of system of the present invention;
Fig. 7 is the theory diagram of the 3rd embodiment of system of the present invention;
Fig. 8 is the theory diagram of the 4th embodiment of system of the present invention;
Fig. 9 is the theory diagram of the application terminal that provides of the embodiment of the invention.
Embodiment
At first with reference to the networking schematic diagram of embodiment of the invention advertising business shown in Figure 1 system:
In this framework, application terminal 11 and advertisement information server 12 communicate by communication network 10.Wherein, application terminal 11 can be PC (PC, Personal Computer), notebook computer (NB, Notebook), personal digital assistant (PDA, Personal Digital Assistant) or mobile phone (HS, consumption electronic products (CP, Consumer Product) such as Handset).Communication network 10 is the internet; Communication network 10 can be wireless network, such as GPRS (General Packet RadioService, GPRS) net or GSM (Global System Mobile, global system for mobile communications) net or CDMA (Code Division MultipleAccess, code division multiple access) net etc., perhaps cable network etc.
It is in this group-network construction, and the user carries out information interaction by communication network 10 with other users, such as, use chat software to send with other-end user chat, to the other side under the situation such as mail, understand and import corresponding information to the application terminal.At this moment, the user has comprised the interested content of user mostly to the information of application terminal input.
Therefore, embodiment of the invention advertising business method is obtained the information of user to the application terminal input at this situation, and these information can be text message, multimedia messages etc.From these information, catch some keywords relevant, and then obtain the advertising message corresponding, and described advertising message is showed this user with this keyword from the advertisement information server that stores advertising message with advertising message.
With reference to Fig. 2, Fig. 2 is the flow chart of the inventive method first embodiment, may further comprise the steps:
Can be user's information to the application terminal input when any window, any software of use in principle, certainly, in order further to improve advertising objective user's accuracy rate, the information of also can be only using some software and other users to carry out importing when mutual at the user is caught, when chatting, when perhaps sending mail etc. such as use above-mentioned chat software.
When obtaining the information of user's input, can be unit with the punctuation mark in the statement of user's input, can be that unit comes intercepting message also with space bar or other spcial characters.
Keyword List in the application terminal can oneself be set up by the application terminal user, such as, by the interested keyword of keyboard input user oneself, generate the correspondent keyword tabulation; Also Keyword List can be left on the keyword server of a special use, when application terminal login keyword server, be handed down to the application terminal by keyword server; Certainly, also Keyword List can be left on the advertisement information server, when application terminal login advertisement information server, be handed down to the application terminal by advertisement information server.
Can detect the keyword that whether comprises in the described statement in the preset key words tabulation by multiple matching algorithm, such as string matching algorithm, fuzzy matching algorithm etc.Concrete which kind of algorithm that adopts can be determined according to actual needs.If a plurality of keywords are arranged in the Keyword List, then need respectively each keyword to be mated.
In advertisement information server, store and the advertising message corresponding with keyword, these advertising messages can be provided by a plurality of advertising business merchants, CAMEL-Subscription-Information according to the advertising business merchant, can be for it be provided with corresponding priority level, and regularly or according to the signatory time limit these advertising messages are upgraded.
When advertisement information server obtains the advertising message corresponding with this keyword, at first send the advertising message request message to advertisement information server by the application terminal, and in this message, carry detected keyword, after advertisement information server is received described advertising message request message, the advertising message corresponding with described keyword sent to the application terminal.When specific implementation, the mode of message transmission and reception is different also different according to the application terminal, such as, if the application terminal is the PC that is connected with advertisement information server by the internet, then HTTP (Hypertext Transfer Protocol can be used in the application terminal, HTML (Hypertext Markup Language)) protocol message and advertisement information server carry out obtaining the advertising message corresponding with this keyword alternately; If the application terminal is the mobile phone that is connected with advertisement information server by wireless network, then can use the protocol message of wireless network support and advertisement information server to carry out obtaining the advertising message corresponding alternately with this keyword.
When the advertising message of the described keyword of correspondence has when a plurality of, advertisement information server can send to the application terminal according to the one or more advertising messages of described priority selective sequential from high to low, also can select correspondent advertisement information to send to the application terminal according to advertising business merchant's CAMEL-Subscription-Information.
The advertising message that issues can adopt XML (Extensible Markup Language, extend markup language) file of form, it can certainly be the file of extended formatting, as long as the application terminal can be discerned and show that correctly the advertising message file can comprise following one or more contents: the link of the title of advertisement, advertisement content, advertisement website.
Certainly, can the advertising message of obtaining be presented on the current display window yet, but be stored in certain specific file, when the user need check, open this document, show advertising message wherein again.
Mention in front, the application terminal can be set up by the user at the Keyword List of this locality storage, also can obtain from the keyword server of special use, can also obtain from advertisement information server.
Can directly the Keyword List that oneself is stored be handed down to this application terminal by server when the user passes through the application terminal logon server, the Keyword List of local preservation is upgraded in the application terminal according to the Keyword List of receiving.In order further to guarantee that the application terminal can access up-to-date Keyword List, server is stamped timestamp for it when generating Keyword List, determines whether that according to this timestamp needs issue Keyword List for the application terminal of login then.
To be retrieved as example, further describe the process that the application terminal obtains up-to-date Keyword List below from advertisement information server.
With reference to Fig. 3, Fig. 3 is that the application terminal obtains the flow chart of Keyword List from advertisement information server among the inventive method first embodiment, may further comprise the steps:
After step 303, advertisement information server were received this timestamp, the timestamp of the Keyword List of this timestamp and advertisement information server oneself storage was relatively determined the timestamp of the Keyword List whether this timestamp is stored prior to advertisement information server oneself.If then execution in step 304; Otherwise, execution in step 306.
Step 306 finishes.
In above-mentioned steps 304, advertisement information server also can be downloaded Keyword List to local by the application terminal then only with the memory address notice terminal of Keyword List to corresponding address.
In above-mentioned the inventive method shown in Figure 2 first embodiment, by the tabulation of application terminal maintain keyword, when user's executable operations, the information of user to the application terminal input is obtained in the operation of application terminal monitoring user.The present invention is not limited to this mode, can also come the maintain keyword tabulation by advertisement information server, and the keyword coupling is also finished by advertisement information server.Advertisement information server comes monitoring user whether to comprise keyword in the statement of application terminal input, if comprise then issue corresponding advertising message to application server.
With reference to Fig. 4, Fig. 4 is the flow chart of the inventive method second embodiment, may further comprise the steps:
Step 401, the information of user to the application terminal input is obtained in the operation that the advertisement information server monitoring user is carried out.
Such as, when the user sent to the other side with chat message, the information of chat all will be passed through server.This server can be a chat server, and the chat server statement of will chatting is transmitted to advertisement information server; Also can be that the application terminal statement of directly will chatting sends to advertisement information server.
Step 402 detects the keyword that whether comprises in the described statement in the preset key words tabulation.If comprise, then execution in step 403, otherwise, execution in step 406.
Step 403 is obtained the advertising message corresponding with this keyword.
Step 404 sends to the application terminal with described advertising message.
Step 405, the application terminal is display ads information on current display window, can show this advertising message in the status bar or the blank space of current display window.
Step 406, whether the advertisement information server inspection also has user's other statements to the application terminal input.If have, then return step 401; If no, execution in step 407 then.
Step 407 finishes this and monitors flow process.
Embodiment of the invention advertising business method is by obtaining the information of user to the application terminal input, from these information, catch some keywords relevant with advertising message, corresponding to different information, this keyword can be textual form, can also be multimedia form etc.And then obtain the advertising message corresponding with this keyword from the advertisement information server that stores advertising message, and described advertising message showed this user, accomplished to make advertising message initiatively to seek specific user, user's interest commodity and advertisement are combined effectively, thereby accurate positioning advertising object, promote targeted customer's coverage rate effectively and arrive accuracy rate, thereby reach good the effect of publicity.
The invention also discloses a kind of system that realizes advertising business, make the propelling movement of advertisement have more specific aim, improve the accuracy rate that advertisement arrives effectively.
Described system comprises: by communication network continuous advertisement information server and application terminal, described system also comprises: information acquisition unit, keyword memory cell, keyword matching unit and advertising message acquiring unit, these unit can be integrated on the application terminal, also can be integrated on the advertisement information server.Remove this part, the application terminal also comprises and is used for the advertising message display unit of display ads information.
Be example so that information acquisition unit, keyword memory cell, keyword matching unit and advertising message acquiring unit are integrated on the application terminal below, describe system of the present invention in detail.
With reference to Fig. 5, Fig. 5 is the theory diagram of first embodiment of system of the present invention:
In this embodiment, comprising: the application terminal 51 and the advertisement information server 52 that link to each other by internet 50.Wherein, application terminal 51 comprises: information acquisition unit 511, keyword memory cell 510, keyword matching unit 512, advertising message acquiring unit 513 and advertising message display unit 514.Advertisement information server 52 comprises that the advertising message with this locality storage sends to the advertising message transmitting element (not shown) of application terminal 51.
Store Keyword List in the keyword memory cell 510, this tabulation can be that user oneself sets up, (can be handed down to application terminal 51 by advertisement information server 52, also can obtain from specific address download) that obtains from advertisement information server 52 in the time of also can being application terminal 51 login advertisement information servers 52 by application terminal 51.When application terminal 51 input informations (such as by keyboard input), information acquisition unit 511 is obtained the information of user to application terminal 51 inputs the user; Utilize user that the keyword match information acquiring unit 511 in the described Keyword List obtains information by keyword matching unit 512 then to application terminal 51 inputs; If match when including described keyword in the described statement, notice advertising message acquiring unit 513, obtain the advertising message corresponding by advertising message acquiring unit 413 from advertisement information server 42 then with this keyword, can send the advertising message request of obtaining by http protocol message to advertisement information server 52 by advertising message acquiring unit 513, carry the keyword that matches in this request, advertisement information server 52 returns to advertising message acquiring unit 513 with relevant advertising message after receiving this request.Advertising message acquiring unit 513 is given advertising message display unit 514 with the advertising message of obtaining, advertising message display unit 514 is presented at these advertising messages on the current display window of application terminal 51, such as status bar that is presented at current display window or blank space.
With reference to Fig. 6, Fig. 6 is the theory diagram of second embodiment of system:
In this embodiment, identical among application terminal 51 and system shown in Figure 5 first embodiment, and advertisement information server 62 is used for advertising message is sent to the advertising message transmitting element 621 of application terminal 51 except comprising, also comprises: Keyword List maintenance unit 622 and keyword message transmitting element 623.Wherein, Keyword List maintenance unit 622 is used for setting up and the maintain keyword tabulation, and Keyword List can extract from signatory advertising business merchant's advertising message and obtain.Keyword message transmitting element 623 is used in the application terminal 51 when landing advertisement information server 62, Keyword List information in the Keyword List maintenance unit 622 is sent to application terminal 51, that is to say, when advertisement information server 62 was logined in application terminal 51 at every turn, keyword message transmitting element 623 all sent to application terminal 51 with up-to-date Keyword List.After this Keyword List is received in application terminal 51, be stored in the keyword memory cell 510, replace the original local Keyword List of preserving.Like this, the Keyword List that can keep end side to preserve is consistent with the up-to-date Keyword List of server side.
In order to guarantee that further the application terminal can access up-to-date Keyword List, and the minimizing advertisement information server transmits the number of times of Keyword List to the application terminal, advertisement information server can also be stamped timestamp for this Keyword List when generating Keyword List, determine whether that according to this timestamp needs issue up-to-date Keyword List for the application terminal of login then.
With reference to Fig. 7, Fig. 7 is the theory diagram of the 3rd embodiment of system:
In this embodiment, system of the present invention comprises: the application terminal 71 and the advertisement information server 72 that link to each other by internet 50.Wherein, application terminal 71 is except comprising: information acquisition unit 511, keyword memory cell 510, keyword matching unit 512, advertising message acquiring unit 513 and the advertising message display unit 514, comprise that also timestamp reports unit 711, when being used in the application terminal 71 login advertisement information servers 72, the timestamp of the Keyword List of storage in the keyword memory cell 510 is sent to advertisement information server 72.
Correspondingly, advertisement information server 72 sends to advertising message advertising message transmitting element 621, Keyword List maintenance unit 622 and the keyword message transmitting element 623 of application terminal 71 except comprising, also comprises: timestamp adding device 721 and timestamp matching unit 722.
At server side, after Keyword List maintenance unit 622 was set up Keyword List, the current time of timestamp adding device 721 extraction systems was for this Keyword List is stamped current timestamp, with the time of indicating that this Keyword List is set up.
In end side, when the 71 login advertisement information servers 72 of application terminal, report unit 711 to extract the timestamp of the Keyword List of application terminal 71 local storages by timestamp, this timestamp information can leave in the keyword memory cell 510 with Keyword List, also can leave other particular memory region of application terminal 71 in; Timestamp is given advertisement information server 72 with it by the http protocol information reporting after reporting unit 711 to extract the timestamp of local Keyword List.After advertisement information server 72 is received this timestamp, timestamp by the Keyword List of storage in 722 pairs of these timestamps of timestamp matching unit and the Keyword List maintenance unit 622 mates, if the Keyword List timestamp of 71 this locality, application terminal is prior to the timestamp of the Keyword List in the advertisement information server 72, then notify keyword message transmitting element 623, issue up-to-date Keyword List to application terminal 71 by keyword message transmitting element 623.After this Keyword List is received in application terminal 71, it is saved in the keyword memory cell 510, replaces the original local Keyword List of preserving.If the timestamp of the Keyword List in the Keyword List timestamp of 71 this locality, application terminal and the advertisement information server 72 is identical, then no longer need to send Keyword List to application terminal 71, thereby reduced the mutual of terminal and server effectively, improved system effectiveness.
More than each embodiment be example with the application terminal that links to each other by the internet and the networking mode of advertisement information server, describe system of the present invention in detail.The present invention has more than and is confined to above-mentioned networking mode, also can adopt the mobile phone that links to each other by wireless network and the networking mode of advertisement information server to realize, when realizing with this networking mode, the realization theory diagram of mobile phone and the theory diagram of PC are similar, and the agreement that adopts when just mutual with advertisement information server is different, the message format difference, relevant with the agreement that the wireless network of reality is supported, also can be in application layer based on HTTP, XML realizes that specific implementation does not repeat them here.
Information acquisition unit in the system embodiment of the present invention, keyword memory cell, keyword matching unit and advertising message acquiring unit can also be integrated on the advertisement information server, reference the 4th embodiment of system of the present invention shown in Figure 8:
The user when application terminal 81 input informations (such as by keyboard input), the information acquisition unit 811 that is positioned on the advertisement information server 82 is obtained the information of user to application terminal 81 inputs, such as, when the user sent to the other side with chat message, the information of chat all will be passed through server.This server can be a chat server, and the chat server statement of will chatting is transmitted to advertisement information server; Also can be that the application terminal statement of directly will chatting sends to advertisement information server.
Utilize user that the keyword match information acquiring unit 811 in the described Keyword List obtains information by keyword matching unit 812 then to application terminal 81 inputs; If match when including described keyword in the described statement, notice advertising message acquiring unit 813 is obtained the advertising message corresponding with this keyword of storage in the advertising message memory cell 814 then by advertising message acquiring unit 813; Then, advertisement information server 82 sends to terminal 81 with this advertising message, such as sending by http protocol message.
After terminal 81 is received this advertising message, give advertising message display unit 814, advertising message display unit 814 is presented at these advertising messages on the current display window of application terminal 51, such as status bar that is presented at current display window or blank space.
Therefore, embodiment of the invention advertising business system obtains the information of user to the application terminal input by application terminal or advertisement information server, from these information, catch some keywords relevant with advertising message, and then obtain the advertising message corresponding with this keyword from the advertisement information server that stores advertising message, and described advertising message showed this user, accomplished to make advertising message initiatively to seek specific user, user's interest commodity and advertisement are combined effectively, thereby can reach better the effect of publicity.
The embodiment of the invention also provides a kind of application terminal, the theory diagram of the preferred embodiment of reference application terminal of the present invention shown in Figure 9:
Comprise: information acquisition unit 811, keyword memory cell 810, keyword matching unit 812, advertising message acquiring unit 813 and advertising message display unit 814.Wherein, keyword memory cell 810 is used for the storage key tabulation.
When application terminal input information (such as by keyboard input), information acquisition unit 811 is obtained the information of user to the input of described application terminal the user; Utilize user that the keyword match information acquiring unit 811 in the described Keyword List obtains information by keyword matching unit 812 then to the application terminal input; If match when including described keyword in the described statement, notice advertising message acquiring unit 813, obtain the advertising message corresponding by advertising message acquiring unit 813 from advertisement information server then with this keyword, can send the advertising message request of obtaining to advertisement information server by advertising message acquiring unit 813, carry the keyword that matches in this request, advertisement information server returns to advertising message acquiring unit 813 with relevant advertising message after receiving this request.Advertising message acquiring unit 813 is given advertising message display unit 814 with the advertising message of obtaining, advertising message display unit 814 is presented at these advertising messages on the current display window of application terminal, such as status bar that is presented at current display window or blank space.
Consistent in order to guarantee the Keyword List that keyword memory cell 810 is used to store with the Keyword List of server side, timestamp can also be set report unit 815, when being used for logining described Advertisement Server in described application terminal, the timestamp of the Keyword List of storage in the keyword memory cell 810 is sent to advertisement information server, so that advertisement information server returns up-to-date Keyword List according to this timestamp information.The Keyword List that advertisement information server is returned in the application terminal is saved in the keyword memory cell 810.
The application terminal that utilizes the embodiment of the invention to provide, can be during to the application terminal input information the user, from these information, catch some keywords relevant with advertising message, and then obtain the advertising message corresponding with this keyword from the advertisement information server that stores advertising message, and described advertising message showed this user, accomplished to make advertising message initiatively to seek specific user, user's interest commodity and advertisement are combined effectively, thereby accurate positioning advertising object, promote targeted customer's coverage rate effectively and arrive accuracy rate, thereby reach good the effect of publicity.
The embodiment of the invention also provides a kind of advertisement information server, comprising: information acquisition unit, Keyword List maintenance unit and advertising message transmitting element.In addition, can also comprise the keyword message transmitting element.Wherein, information acquisition unit is used to obtain the information of user to the input of described application terminal; The Keyword List maintenance unit is used for setting up and the maintain keyword tabulation; The keyword matching unit utilizes the keyword in the described Keyword List to mate user that described information acquisition unit the obtains information to the input of described application terminal; The advertising message transmitting element is used for matching described statement when including described keyword at described keyword matching unit, sends the advertising message corresponding with this keyword to described application terminal.When the keyword message transmitting element is used for landing described advertisement information server in described application terminal, the Keyword List information in the described Keyword List maintenance unit is sent to described application terminal.Specific embodiment can not repeat them here with reference to the advertisement information server among Fig. 6 to Fig. 8 62, advertisement information server 72 and advertisement information server 83.
The advertisement information server that utilizes the embodiment of the invention to provide, can be during to the application terminal input information the user, from these information, catch some keywords relevant with advertising message, and then the advertising message corresponding with this keyword that will store sends to this application terminal, thereby can make advertising message initiatively seek specific user, accurately the positioning advertising object promotes targeted customer's coverage rate effectively and arrives accuracy rate, thereby reaches good the effect of publicity.
More than the method and system that the embodiment of the invention provided are described in detail, used specific case herein embodiments of the present invention set forth, the explanation of above embodiment just is used for help understanding method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (23)
1, a kind of method that realizes advertising business is characterized in that, described method comprises step:
Receive the information of user's input;
If comprise the keyword in the preset key words tabulation in the described information, then send the request of obtaining the advertising message corresponding with this keyword to network side, in this request, carry described keyword;
The advertising message corresponding that reception issues from network side with this keyword.
2, the method for realization advertising business according to claim 1 is characterized in that, described method also comprises step:
On the current display window of application terminal, show described advertising message.
3, the method for realization advertising business according to claim 2 is characterized in that, the described step of described advertising message that shows on the current display window of application terminal comprises:
Status bar or blank space at the current display window of described application terminal show described advertising message.
4, the method for realization advertising business according to claim 2 is characterized in that, the step of the information of described reception user input comprises:
Receive the information of importing to described application terminal when the user uses the chat tool chat; And/or
Receive the information of importing to described application terminal when the user sends mail.
5, the method for realization advertising business according to claim 2 is characterized in that, described method also comprises step:
When described user logins described network by described application terminal, receive the Keyword List that described network side issues;
Upgrade the local Keyword List of preserving according to the described Keyword List that receives.
6, the method for realization advertising business according to claim 1 is characterized in that, described advertising message comprise at least following one or more: the link of the title of advertisement, advertisement content, advertisement website.
7, a kind of method that realizes advertising business is characterized in that, described method comprises step:
Obtain the information of user's input from the application terminal;
If comprise the keyword in the preset key words tabulation in the described information, then send the advertising message corresponding with this keyword to described application terminal.
8, the method for realization advertising business according to claim 7 is characterized in that, the step of the information of the described user's of obtaining input is:
The operation that monitoring user is carried out, when obtaining the user and using the chat tool chat to the information of described application terminal input, when perhaps obtaining the user and sending mail to the information of described application terminal input.
9, the method for realization advertising business according to claim 7 is characterized in that, described method also comprises step: the priority that the advertising message of corresponding described keyword is set;
Described step to the described application terminal transmission advertising message corresponding with this keyword comprises:
When the advertising message of the described keyword of correspondence has when a plurality of, send to described application terminal according to the one or more advertising messages of described priority selective sequential from high to low.
According to the method for each described realization advertising business of claim 7 to 9, it is characterized in that 10, described method also comprises step:
Receive the Keyword List request that sends when the user lands network;
The Keyword List of the current storage of network side is handed down to described application terminal.
11, the method for realization advertising business according to claim 10 is characterized in that, described Keyword List request comprises the Keyword List timestamp of described application terminal;
If the Keyword List timestamp of described application terminal prior to the timestamp of the Keyword List of the current storage of described network side, is then carried out the step that described Keyword List with the current storage of network side is handed down to described application terminal.
12, a kind of system that realizes advertising business is characterized in that, comprising: by advertisement information server and application terminal that communication network links to each other, described system also comprises:
Information acquisition unit is used to obtain the information of user to the input of described application terminal;
The keyword memory cell is used for the storage key tabulation;
The keyword matching unit utilizes keyword in the described Keyword List to mate user that described information acquisition unit the obtains information to the input of described application terminal;
The advertising message acquiring unit is used for matching described statement when including described keyword at described keyword matching unit, obtains the advertising message corresponding with this keyword from described advertisement information server.
13, the system of realization advertising business according to claim 12 is characterized in that, described application terminal comprises:
The advertising message display unit is used for the advertising message that described advertising message acquiring unit obtains is presented at the current display window of described application terminal.
According to the system of claim 12 or 13 described realization advertising businesses, it is characterized in that 14, described information acquisition unit, keyword matching unit, advertising message acquiring unit are integrated on the described advertisement information server.
15, the system of realization advertising business according to claim 14 is characterized in that, described advertisement information server also comprises:
The Keyword List maintenance unit is used for setting up and the maintain keyword tabulation;
The keyword message transmitting element when being used for landing described advertisement information server in described application terminal, sends to described application terminal with the Keyword List information in the described Keyword List maintenance unit.
16, the system of realization advertising business according to claim 15 is characterized in that, described application terminal also comprises:
Timestamp reports the unit, when being used for logining described Advertisement Server in described application terminal, the timestamp of the Keyword List stored in the described keyword memory cell is sent to described advertisement information server;
Described advertisement information server also comprises:
The timestamp adding device when being used for described Keyword List maintenance unit and setting up Keyword List, is that described Keyword List adds timestamp;
The timestamp matching unit, be used to obtain the Keyword List timestamp of described application terminal, and the timestamp of the Keyword List stored in this timestamp and the described Keyword List maintenance unit mated, if the Keyword List timestamp of described application terminal then notifies described keyword message transmitting element to issue Keyword List to described application terminal prior to the timestamp of the Keyword List of described advertisement information server storage.
According to the system of claim 12 or 13 described realization advertising businesses, it is characterized in that 17, described information acquisition unit, keyword memory cell, keyword matching unit, advertising message acquiring unit are integrated on the described application terminal.
18, according to the system of claim 12 or 13 described realization advertising businesses, it is characterized in that,
Described communication network is the internet, and described application terminal is a PC; Perhaps
Described communication network is a wireless network, and described application terminal is mobile phone or personal digital assistant.
19, a kind of application terminal is characterized in that, comprising:
Information acquisition unit is used to obtain the information of user to the input of described application terminal;
The keyword memory cell is used for the storage key tabulation;
The keyword matching unit utilizes keyword in the described Keyword List to mate user that described information receiving unit the obtains information to the input of described application terminal;
The advertising message acquiring unit is used for matching described statement when including described keyword at described keyword matching unit, obtains the advertising message corresponding with this keyword from advertisement information server.
20, application terminal according to claim 19 is characterized in that, described application terminal also comprises:
The advertising message display unit is used for the advertising message that described advertising message acquiring unit obtains is presented at the current display window of described application terminal.
21, according to claim 19 or 20 described application terminals, it is characterized in that described application terminal also comprises:
Timestamp reports the unit, when being used for logining described Advertisement Server in described application terminal, the timestamp of the Keyword List stored in the described keyword memory cell is sent to described advertisement information server.
22, a kind of advertisement information server is characterized in that, described advertisement information server comprises:
Information acquisition unit is used to obtain the information of user to the input of described application terminal;
The Keyword List maintenance unit is used for setting up and the maintain keyword tabulation; The keyword matching unit utilizes keyword in the described Keyword List to mate user that described information acquisition unit the obtains information to the input of described application terminal;
The advertising message transmitting element is used for matching described statement when including described keyword at described keyword matching unit, sends the advertising message corresponding with this keyword to described application terminal.
23, advertisement information server according to claim 22 is characterized in that, described advertisement information server also comprises:
The keyword message transmitting element when being used for landing described advertisement information server in described application terminal, sends to described application terminal with the Keyword List information in the described Keyword List maintenance unit.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100882257A CN101043348A (en) | 2007-03-15 | 2007-03-15 | Method, system and equipment for realizing advertisement service |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100882257A CN101043348A (en) | 2007-03-15 | 2007-03-15 | Method, system and equipment for realizing advertisement service |
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| CN101043348A true CN101043348A (en) | 2007-09-26 |
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| CNA2007100882257A Pending CN101043348A (en) | 2007-03-15 | 2007-03-15 | Method, system and equipment for realizing advertisement service |
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