CA2968685A1 - System and method for vehicle advertising - Google Patents
System and method for vehicle advertising Download PDFInfo
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- CA2968685A1 CA2968685A1 CA2968685A CA2968685A CA2968685A1 CA 2968685 A1 CA2968685 A1 CA 2968685A1 CA 2968685 A CA2968685 A CA 2968685A CA 2968685 A CA2968685 A CA 2968685A CA 2968685 A1 CA2968685 A1 CA 2968685A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
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Abstract
Described herein is a system for vehicle advertising, comprising: a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space; an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner a plurality of parameters of available advertising space; a processor connected to the storage system and the interface device for generating a unique identifier and associating the unique identifier to the image of the advertisement and the parameters of desired advertising space, tracking vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier. The vehicular travel information may be based on GPS data, for example GPS data associated with a vehicle or a driver of the vehicle. Pricing of the advertising space may be calculated as a function of values derived from the vehicular travel information, for example distance and/or time values. Methods and computer readable media providing the same are also described.
Description
SYSTEM AND METHOD FOR VEHICLE ADVERTISING
BACKGROUND OF THE INVENTION
Field of the Invention The present invention relates generally to advertising, and more specifically to advertising coupled to the surface of a vehicle.
Description of the Related Art , Placing graphic advertisements on vehicle surfaces is a long held promotional tactic for entities, typically corporate entities, trying to deliver a branded message to a wide audience. Graphic advertisements such as painted images, posters, placards, skins and the like have been placed on vehicles that serve the public such as buses, subways, street cars and taxis. Graphic ads may be placed for side views and rear views visible for the exterior of a vehicle, or interior cards that are relatively smaller and viewed by riders within the vehicle.
Graphic ads mays be placed on the windows or chassis of a vehicle. A
relatively recent variety of vehicle advertising is to "wrap" an entire vehicle, typically a bus, street car or subway car, with the theme of a company, a product, a brand, etc.
Another type of vehicle advertising is a mobile billboard. Most mobile billboards are dedicated, customized trucks with large, but narrow, bodies for posting the advertisements.
Some of these dedicated units offer features such as external sound systems, illumination, and hot/cold boxes for product sampling.
Benefits to vehicle based graphic advertising are well known and include restriction of the audience to turn off or move from the graphic, reaching a varied audience, reaching an audience regardless of any interfering sound, flexibility of graphic size and location.
Use of vehicle advertising is typically limited to larger entities, as the cost and time reserve requirements for purchasing advertising space is a barrier to entry for most small business owners and individuals. Moreover, in smaller cities the options for vehicle advertising are limited due to limited numbers or lack of public transit vehicles and/or taxis.
Similarly, mobile billboards are not always an effective promotional tactic as these billboards are costly and typically operate in larger, congested cities.
, Accordingly, there is a continuing need for systems and methods for vehicle advertising.
SUMMARY OF THE INVENTION
In an aspect there is provided a system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner parameters of available advertising space;
a GPS tracker device coupled to a print of the advertisement installed on a vehicle, the GPS tracker device logging vehicular travel information;
a processor communicative with the storage system, the interface device, and the GPS
tracker device, the processor generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space, logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
In another aspect there is provided a system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to,a nctwork for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space, a processor connected to the storage system and the interface device for generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space, and tracking and
BACKGROUND OF THE INVENTION
Field of the Invention The present invention relates generally to advertising, and more specifically to advertising coupled to the surface of a vehicle.
Description of the Related Art , Placing graphic advertisements on vehicle surfaces is a long held promotional tactic for entities, typically corporate entities, trying to deliver a branded message to a wide audience. Graphic advertisements such as painted images, posters, placards, skins and the like have been placed on vehicles that serve the public such as buses, subways, street cars and taxis. Graphic ads may be placed for side views and rear views visible for the exterior of a vehicle, or interior cards that are relatively smaller and viewed by riders within the vehicle.
Graphic ads mays be placed on the windows or chassis of a vehicle. A
relatively recent variety of vehicle advertising is to "wrap" an entire vehicle, typically a bus, street car or subway car, with the theme of a company, a product, a brand, etc.
Another type of vehicle advertising is a mobile billboard. Most mobile billboards are dedicated, customized trucks with large, but narrow, bodies for posting the advertisements.
Some of these dedicated units offer features such as external sound systems, illumination, and hot/cold boxes for product sampling.
Benefits to vehicle based graphic advertising are well known and include restriction of the audience to turn off or move from the graphic, reaching a varied audience, reaching an audience regardless of any interfering sound, flexibility of graphic size and location.
Use of vehicle advertising is typically limited to larger entities, as the cost and time reserve requirements for purchasing advertising space is a barrier to entry for most small business owners and individuals. Moreover, in smaller cities the options for vehicle advertising are limited due to limited numbers or lack of public transit vehicles and/or taxis.
Similarly, mobile billboards are not always an effective promotional tactic as these billboards are costly and typically operate in larger, congested cities.
, Accordingly, there is a continuing need for systems and methods for vehicle advertising.
SUMMARY OF THE INVENTION
In an aspect there is provided a system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner parameters of available advertising space;
a GPS tracker device coupled to a print of the advertisement installed on a vehicle, the GPS tracker device logging vehicular travel information;
a processor communicative with the storage system, the interface device, and the GPS
tracker device, the processor generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space, logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
In another aspect there is provided a system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to,a nctwork for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space, a processor connected to the storage system and the interface device for generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space, and tracking and
-2-, =
categorizing vehicular travel information of the advertisement installed on the vehicle according to the first unique identifier and/or the second unique identifier.
In still further aspects there are provided, method and computer readable medium for providing the same.
BRIEF DESCRIPTION OF THE DRAWINGS
Figure 1 shows a block diagram describing an example of an advertisement purchaser interacting with the vehicle advertising system;
Figure 2 shows a block diagram describing an example of processing of the image and parameter(s) selected in Figure 1, Figure 3 shows a block diagram describing an example of obtaining advertising space and tracking vehicular travel for the image processed in Figure 2;
Figure 4 shows a block diagram describing an example of a vehicle owner interacting with the vehicle advertising system;
Figure 5 shows a block diagram describing an example of processing of the vehicle image and parameter(s) selected in Figure 4;
Figure 6 shows a block diagram describing an example of selling advertising space and tracking vehicular travel associated with the vehicle image and parameter(s) processed in Figure 5.
Figure 7 shows a system map describing an illustrative implementation of the vehicle advertising system in a geographically centralized computer system; and Figure 8 shows a system map describing an illustrative implementation of the vehicle advertising system in a geographically distributed computer system.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
A vehicle advertising system, or method for providing the same, is based on connection of a plurality of owners offering advertising space on their vehicles with a plurality of purchasers of advertising space. As such, a virtual marketplace exchange of vehicle advertising space can be provided.
A typical vehicle owner may be any individual or entity that owns one or more vehicles and is willing to offer space on the exterior or interior surfaces to post graphic advertisements.
categorizing vehicular travel information of the advertisement installed on the vehicle according to the first unique identifier and/or the second unique identifier.
In still further aspects there are provided, method and computer readable medium for providing the same.
BRIEF DESCRIPTION OF THE DRAWINGS
Figure 1 shows a block diagram describing an example of an advertisement purchaser interacting with the vehicle advertising system;
Figure 2 shows a block diagram describing an example of processing of the image and parameter(s) selected in Figure 1, Figure 3 shows a block diagram describing an example of obtaining advertising space and tracking vehicular travel for the image processed in Figure 2;
Figure 4 shows a block diagram describing an example of a vehicle owner interacting with the vehicle advertising system;
Figure 5 shows a block diagram describing an example of processing of the vehicle image and parameter(s) selected in Figure 4;
Figure 6 shows a block diagram describing an example of selling advertising space and tracking vehicular travel associated with the vehicle image and parameter(s) processed in Figure 5.
Figure 7 shows a system map describing an illustrative implementation of the vehicle advertising system in a geographically centralized computer system; and Figure 8 shows a system map describing an illustrative implementation of the vehicle advertising system in a geographically distributed computer system.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
A vehicle advertising system, or method for providing the same, is based on connection of a plurality of owners offering advertising space on their vehicles with a plurality of purchasers of advertising space. As such, a virtual marketplace exchange of vehicle advertising space can be provided.
A typical vehicle owner may be any individual or entity that owns one or more vehicles and is willing to offer space on the exterior or interior surfaces to post graphic advertisements.
-3-, A typical purchaser may be any individual or entity that wishes to purchase advertising space and coordinate the purchase of advertising space among a plurality of vehicles. The plurality of vehicles may be owned by one or more owners.
The system allows a purchaser of advertising space to provide parameters of desired advertising space and to provide a desired graphic for the advertising space.
A plurality of vehicle owners can view the parameters of the desired advertising space and offer to sell advertising space to the purchaser. Offer to sell may be any convenient mechanism including, for example, a bidding process. The vehicle owner chosen by the purchaser can have the desired graphic installed. Vehicular travel information specific to each installed desired graphic is used to monitor advertising activity. Optionally, pricing may be based on the vehicular travel information. Conversely, the system can allow vehicle owners to provide parameters of available advertising space and a plurality of purchasers can offer to purchase the advertising space through any convenient mechanism including, for example, a bidding process.
The system allows for parameters of desired advertising space and parameters of available advertising space to be distributed to any number of computing devices and any number of networked destinations, such as an interne websites accessed through an internet browser, to provide a convenient forum for purchasers of advertising space and vehicle owners with available advertising space to engage each other.
Referring to the drawings, an example of the system will be described in the context of a purchaser of advertising space and a vehicle owner with available advertising space for illustrative purposes. In practice, the system can accommodate any number of user interactions including one-to-one, one-to-many, many-to-one and many-to-many.
Figure 1 shows a block diagram describing an example of a purchaser of advertising space providing parameters of desired advertising space and providing a desired image to be displayed in the advertising space. The purchaser may perform the steps shown in Figure 1 using a personal computing device or using a website interface connected to a server computer. For convenience the steps are described in the context of the purchaser's personal computing device. Typically, upon start up of the purchaser's computing device an end-user interface application software previously installed on the computing device will start (110)
The system allows a purchaser of advertising space to provide parameters of desired advertising space and to provide a desired graphic for the advertising space.
A plurality of vehicle owners can view the parameters of the desired advertising space and offer to sell advertising space to the purchaser. Offer to sell may be any convenient mechanism including, for example, a bidding process. The vehicle owner chosen by the purchaser can have the desired graphic installed. Vehicular travel information specific to each installed desired graphic is used to monitor advertising activity. Optionally, pricing may be based on the vehicular travel information. Conversely, the system can allow vehicle owners to provide parameters of available advertising space and a plurality of purchasers can offer to purchase the advertising space through any convenient mechanism including, for example, a bidding process.
The system allows for parameters of desired advertising space and parameters of available advertising space to be distributed to any number of computing devices and any number of networked destinations, such as an interne websites accessed through an internet browser, to provide a convenient forum for purchasers of advertising space and vehicle owners with available advertising space to engage each other.
Referring to the drawings, an example of the system will be described in the context of a purchaser of advertising space and a vehicle owner with available advertising space for illustrative purposes. In practice, the system can accommodate any number of user interactions including one-to-one, one-to-many, many-to-one and many-to-many.
Figure 1 shows a block diagram describing an example of a purchaser of advertising space providing parameters of desired advertising space and providing a desired image to be displayed in the advertising space. The purchaser may perform the steps shown in Figure 1 using a personal computing device or using a website interface connected to a server computer. For convenience the steps are described in the context of the purchaser's personal computing device. Typically, upon start up of the purchaser's computing device an end-user interface application software previously installed on the computing device will start (110)
-4-and initiate a networked communication with a server computer of the system.
The server computer will typically require login information (120) that may be provided by the application software in the form of a stored electronic data packet such as an electronic cookie. In the absence of automated login information provided by the application software, the purchaser is prompted to manually enter the login information (122) such as a user name and password. Once in a logged in environment the purchaser can access image upload and image processing functions. The purchaser selects a graphic image (130) that represents the advertisement for which the purchaser desires vehicle advertising space. Upon selection of an image, the purchaser selects or provides parameters of the desired advertising space (140) based on an array of choices provided by the application software. Possible parameters may encompass any parameter typically associated with vehicle advertising including, for example, size of advertising space, type of vehicle, location on vehicle, geographical location, set time commitment, minimum/maximum range of time commitment, start date, end date, set price, minimum/maximum price range, reserve price, and the like.
As the selection of the desired image and the parameters of desired advertising space are completed the selected image information and the selected parameter(s) information may be synchronously or asynchronously uploaded (150) to the server computer using any convenient data transfer scheme.
Figure 2 shows a block diagram describing an example of processing steps performed by the server computer on the selected image and the selected parameter(s).
The server computer receives (210) the selected image information and the selected parameter(s) information from the purchaser's computing device. Based on the information provided during the purchaser's login (120/122) the server computer can store the selected parameter(s) in memory and associate the selected parameter(s) with the purchaser's account record (220).
The server computer can also process the 'selected image information to associate a unique and trackable code (230) and store the code and image in memory (240). The unique and trackable code is associated with the purchaser's account record (250). The unique and trackable code may be sent to the purchaser's computing device (260) and received by the application software and stored in memory (270).
The server computer will typically require login information (120) that may be provided by the application software in the form of a stored electronic data packet such as an electronic cookie. In the absence of automated login information provided by the application software, the purchaser is prompted to manually enter the login information (122) such as a user name and password. Once in a logged in environment the purchaser can access image upload and image processing functions. The purchaser selects a graphic image (130) that represents the advertisement for which the purchaser desires vehicle advertising space. Upon selection of an image, the purchaser selects or provides parameters of the desired advertising space (140) based on an array of choices provided by the application software. Possible parameters may encompass any parameter typically associated with vehicle advertising including, for example, size of advertising space, type of vehicle, location on vehicle, geographical location, set time commitment, minimum/maximum range of time commitment, start date, end date, set price, minimum/maximum price range, reserve price, and the like.
As the selection of the desired image and the parameters of desired advertising space are completed the selected image information and the selected parameter(s) information may be synchronously or asynchronously uploaded (150) to the server computer using any convenient data transfer scheme.
Figure 2 shows a block diagram describing an example of processing steps performed by the server computer on the selected image and the selected parameter(s).
The server computer receives (210) the selected image information and the selected parameter(s) information from the purchaser's computing device. Based on the information provided during the purchaser's login (120/122) the server computer can store the selected parameter(s) in memory and associate the selected parameter(s) with the purchaser's account record (220).
The server computer can also process the 'selected image information to associate a unique and trackable code (230) and store the code and image in memory (240). The unique and trackable code is associated with the purchaser's account record (250). The unique and trackable code may be sent to the purchaser's computing device (260) and received by the application software and stored in memory (270).
-5-Figure 3 shows a block diagram describing an example of steps performed by the system to allow the purchaser to select advertising space and track mobile travel of an installed advertisement. The purchaser's application software sends information including the unique and trackable code to the server computer (310), and based on this information the server computer obtains the parameter(s) associated with the image and using matching algorithms analyzes a database of available options for advertising space and returns advertising space options to the purchaser's computing device (320). Any suitable matching algorithms may be used. Moreover, the system may perform matching algorithm analyses proactively without being prompted from the purchaser's application software to intermittently provide the purchaser with a list of advertising space options.
The application software receives a list of advertising space options and stores it in memory.
Based on a purchaser's predetermined preference settings, images may be automatically sent for printing and installation in one or more of the options in the list of available advertising space options (330). Alternatively, the application software can display the list of available advertising space options for the purchaser and the purchaser can select one or more options (340). Once the purchaser completes the selection, the image is sent for printing and installation on the purchaser's selected advertising space options (330). Once the image is installed the vehicular travel information is tracked, logged, compiled and cataloged according to each code (350), sent for storage in memory by a server computer, and sent to the purchaser's computing device to be displayed to the purchaser (360). The vehicular travel information may be accessed by an administrator, a purchaser, a vehicle owner or any combination thereof by sending a request including the associated unique and trackable code information to a server computer. The vehicular travel information may comprise any measure of time or distance of vehicular motion. For example, vehicular travel information may be based on odometer readings, such as an odometer value read upon installation of an advertisement subtracted from an odometer value upOn removal of the advertisement. In another example, vehicular travel information may be based on GPS data associated with a vehicle or the driver of a vehicle. GPS data may be obtained by any conventional method, including for example, use of an honour system with access provided to a driver's phone GPS or GPS of the vehicle, a GPS tracker device coupled to printed image, a near field communication device (eg.,
The application software receives a list of advertising space options and stores it in memory.
Based on a purchaser's predetermined preference settings, images may be automatically sent for printing and installation in one or more of the options in the list of available advertising space options (330). Alternatively, the application software can display the list of available advertising space options for the purchaser and the purchaser can select one or more options (340). Once the purchaser completes the selection, the image is sent for printing and installation on the purchaser's selected advertising space options (330). Once the image is installed the vehicular travel information is tracked, logged, compiled and cataloged according to each code (350), sent for storage in memory by a server computer, and sent to the purchaser's computing device to be displayed to the purchaser (360). The vehicular travel information may be accessed by an administrator, a purchaser, a vehicle owner or any combination thereof by sending a request including the associated unique and trackable code information to a server computer. The vehicular travel information may comprise any measure of time or distance of vehicular motion. For example, vehicular travel information may be based on odometer readings, such as an odometer value read upon installation of an advertisement subtracted from an odometer value upOn removal of the advertisement. In another example, vehicular travel information may be based on GPS data associated with a vehicle or the driver of a vehicle. GPS data may be obtained by any conventional method, including for example, use of an honour system with access provided to a driver's phone GPS or GPS of the vehicle, a GPS tracker device coupled to printed image, a near field communication device (eg.,
-6-, Bluetooth, RFD) coupled to printed image and linked to driver's phone GPS or linked to the GPS of the vehicle.
Figures 4 to 6 show that engagement between a purchaser of advertising space and a vehicle owner with available advertising space, when the vehicle owner selects from a plurality of offers to purchase, converse to the steps shown in Figure 1 to 3 where a purchaser selects from a plurality of offers to sell advertising space. Figure 4 shows a block diagram describing an example of a vehicle owner with available advertising space providing parameters of available advertising space and providing an image of the vehicle and the available advertising space. The vehicle owner may perform the steps shown in Figure 4 using a personal computing device or using a website interface connected to a server computer. For convenience the steps are described in the context of the vehicle owner's personal computing device. Typically, upon start up of the vehicle owner's computing device an end-user interface application software previously installed on the computing device will start (410) and initiate a networked communication with a server computer of the system. The server computer will typically require login information (420) that may be provided by the application software in the form of a stored electronic data packet such as an electronic cookie. In the absence of automated login information provided by the application software, the vehicle owner is prompted to manually enter the login information (422) such as a user name and password. Once in a logged in environment the vehicle owner can access image upload and image processing functions. The vehicle owner selects an image of a vehicle and available advertising space on the vehicle (430) that the vehicle owner desires to sell for displaying an advertisement. Upon selection of an image, the vehicle owner selects or provides parameters of the available advertising space (440) based on an array of choices provided by the application software. Possible parameters may encompass any parameter typically associated with vehicle advertising including, for example, size of advertising space, type of vehicle, location on vehicle, geographical location, set time commitment, minimum/maximum range of time commitment, set price, minimum/maximum price range.
As the selection of the desired image and the parameters of desired advertising space are completed the selected image information and the selected parameter(s) information may
Figures 4 to 6 show that engagement between a purchaser of advertising space and a vehicle owner with available advertising space, when the vehicle owner selects from a plurality of offers to purchase, converse to the steps shown in Figure 1 to 3 where a purchaser selects from a plurality of offers to sell advertising space. Figure 4 shows a block diagram describing an example of a vehicle owner with available advertising space providing parameters of available advertising space and providing an image of the vehicle and the available advertising space. The vehicle owner may perform the steps shown in Figure 4 using a personal computing device or using a website interface connected to a server computer. For convenience the steps are described in the context of the vehicle owner's personal computing device. Typically, upon start up of the vehicle owner's computing device an end-user interface application software previously installed on the computing device will start (410) and initiate a networked communication with a server computer of the system. The server computer will typically require login information (420) that may be provided by the application software in the form of a stored electronic data packet such as an electronic cookie. In the absence of automated login information provided by the application software, the vehicle owner is prompted to manually enter the login information (422) such as a user name and password. Once in a logged in environment the vehicle owner can access image upload and image processing functions. The vehicle owner selects an image of a vehicle and available advertising space on the vehicle (430) that the vehicle owner desires to sell for displaying an advertisement. Upon selection of an image, the vehicle owner selects or provides parameters of the available advertising space (440) based on an array of choices provided by the application software. Possible parameters may encompass any parameter typically associated with vehicle advertising including, for example, size of advertising space, type of vehicle, location on vehicle, geographical location, set time commitment, minimum/maximum range of time commitment, set price, minimum/maximum price range.
As the selection of the desired image and the parameters of desired advertising space are completed the selected image information and the selected parameter(s) information may
-7-, be synchronously or asynchronously uploaded (450) to the server computer using any convenient data transfer scheme.
Figure 5 shows a block diagram describing an example of processing steps performed by the server computer on the selected image of the vehicle and the selected parameter(s) of the available advertising space. The server computer receives (510) the selected vehicle image information and the selected parameter(s) information from the vehicle owner's computing device. Based on the information provided during the vehicle owner's login (420/422) the server computer can store the selected parameter(s) in memory and associate the selected parameter(s) with the vehicle owner's account record (520). The server computer can also process the selected vehicle image information to associate a unique and trackable code (530) and store the code and image in memory (540). The unique and trackable code is associated with the vehicle owner's account record and with the selected parameter(s) (550).
The unique and trackable code may be sent to the vehicle owner's computing device (560) and received by the application software and stored in memory (570).
Figure 6 shows a block diagram describing an example of steps performed by the system to allow the vehicle owner to select from a plurality of requests to purchase advertising space and track mobile travel of an installed advertisement. The vehicle owner's application software sends information including the unique and trackable code to the server computer (610), and based on this information the server computer obtains the parameter(s) associated with the vehicle image and using matching algorithms analyzes a database of requests to purchase advertising space and returns a plurality of requests to purchase advertising space to the vehicle owner's computing device (620). Any suitable matching algorithms may be used to compare parameters of available advertising space selected by the vehicle owner with a database of parameters of desired advertising space selected by potential purchasers. Moreover, the system may perform matching algorithm analyses proactively without being prompted from the vehicle owner's application software to intermittently provide the purchaser with a list of requests for advertising space. The application software , receives a list of requests for advertising space and stores it in memory.
Based on a purchaser's predetermined preference settings, offers to sell advertising space or acceptance of offers to purchase advertising space may be automatically sent to one or more of the
Figure 5 shows a block diagram describing an example of processing steps performed by the server computer on the selected image of the vehicle and the selected parameter(s) of the available advertising space. The server computer receives (510) the selected vehicle image information and the selected parameter(s) information from the vehicle owner's computing device. Based on the information provided during the vehicle owner's login (420/422) the server computer can store the selected parameter(s) in memory and associate the selected parameter(s) with the vehicle owner's account record (520). The server computer can also process the selected vehicle image information to associate a unique and trackable code (530) and store the code and image in memory (540). The unique and trackable code is associated with the vehicle owner's account record and with the selected parameter(s) (550).
The unique and trackable code may be sent to the vehicle owner's computing device (560) and received by the application software and stored in memory (570).
Figure 6 shows a block diagram describing an example of steps performed by the system to allow the vehicle owner to select from a plurality of requests to purchase advertising space and track mobile travel of an installed advertisement. The vehicle owner's application software sends information including the unique and trackable code to the server computer (610), and based on this information the server computer obtains the parameter(s) associated with the vehicle image and using matching algorithms analyzes a database of requests to purchase advertising space and returns a plurality of requests to purchase advertising space to the vehicle owner's computing device (620). Any suitable matching algorithms may be used to compare parameters of available advertising space selected by the vehicle owner with a database of parameters of desired advertising space selected by potential purchasers. Moreover, the system may perform matching algorithm analyses proactively without being prompted from the vehicle owner's application software to intermittently provide the purchaser with a list of requests for advertising space. The application software , receives a list of requests for advertising space and stores it in memory.
Based on a purchaser's predetermined preference settings, offers to sell advertising space or acceptance of offers to purchase advertising space may be automatically sent to one or more of the
-8-, options in the list of requests for advertising space (630). Alternatively, the application software can display the list of requests for advertising space for the vehicle owner and the vehicle owner can select one or more requests (640). Once the vehicle owner completes the selection, offers to sell advertising space or acceptance of offers to purchase advertising space are sent to the selected requests for advertising space (630). Once a sale of advertising space is agreed upon, the purchaser's advertisement image is printed and installed on the vehicle owner's vehicle and vehicular travel information is tracked, logged and compiled based on the code associated with the advertisement image and/or the code associate with the vehicle image (650), sent for storage in memory by a server computer, and sent to the vehicle owner's computing device to be displayed to the vehicle owner (660). The vehicular travel information may be accessed by an administrator, a purchaser, a vehicle owner or any combination thereof by sending a request including the associated unique and trackable code information to a server computer. The vehicular travel information may comprise any measure of time or distance of vehicular motion. For example, vehicular travel information may be based on odometer readings, such as an odometer value read upon installation of an advertisement subtracted from an odometer value upon removal of the advertisement. In another example, vehicular travel information may be based on GPS data associated with a vehicle or the driver of a vehicle. GPS data may be obtained by any conventional method, including for example, use of an honour system with access provided to a driver's phone GPS
or GPS of the vehicle, a GPS tracker device coupled to printed image, a near field communication device (eg., Bluetooth, RFID) coupled to printed image and linked to driver's phone GPS or linked to the GPS of the vehicle.
Figure 7 shows a system map describing an example of an implementation (700) of the system. In the implementation (700) the system comprises a plurality of purchasers (710) each with at least one computing device and plurality of vehicle owners (720) each with at least one computing device and at least one vehicle. Purchaser computing devices (710) communicate over a network with a website application for receiving and curating requests for desired advertising space functioning as a desired ad space manager (740) while vehicle owner computing devices (720) communicate with a website application for receiving and curating available advertising space functioning as an available ad space manager (750). The
or GPS of the vehicle, a GPS tracker device coupled to printed image, a near field communication device (eg., Bluetooth, RFID) coupled to printed image and linked to driver's phone GPS or linked to the GPS of the vehicle.
Figure 7 shows a system map describing an example of an implementation (700) of the system. In the implementation (700) the system comprises a plurality of purchasers (710) each with at least one computing device and plurality of vehicle owners (720) each with at least one computing device and at least one vehicle. Purchaser computing devices (710) communicate over a network with a website application for receiving and curating requests for desired advertising space functioning as a desired ad space manager (740) while vehicle owner computing devices (720) communicate with a website application for receiving and curating available advertising space functioning as an available ad space manager (750). The
-9-desired ad space manager (750) may communicate with the available ad space manager (740) mediated through an operable linkage with a processor (760) and a memory (770). The desired ad space manager (740), the available ad space manager (750), the processor (760) and the memory (770) together form an ad space manager server (730). Memory (770) may include volatile memory such as various RAM types, and non-volatile such as ROM, magnetic storage systems, optical storage systems and the like. Once an advertising space transaction is finalized, an approved advertisement is sent to a printer and/or installer module (780) for posting the advertisement on a surface of a vehicle owner's vehicle (720).
Figure 8 shows a system map describing an example of a cloud (805) based implementation of the system where functions for maintaining and updating purchaser profiles (810), maintaining and monitoring purchaser unique and trackable codes (820), tracking and updating vehicular travel data (830), updating and monitoring purchaser and vehicle owner payments and/or account balances (840), maintaining and updating vehicle owner profiles and vehicle profiles (850), and maintaining and monitoring vehicular unique and trackable codes (860) are distributed over a plurality of server computers and data storage systems.
In operation, the system enables a virtual market place or exchange for purchasers wishing to purchase advertising space and vehicle owners wishing to sell available advertising space. The system allows for connection of a plurality of owners offering advertising space on their vehicles with a plurality of purchasers of advertising space.
An administrator or controller of the system can establish and oversee modules for procuring available vehicular advertising space, printing advertisements, installing advertisements and tracking vehicular travel of the advertisements to provide a secure method of advertising to people who are interested in mobile or vehicular advertising. An administrator of the system may establish modules to both recruit purchasers of advertising space who wish to advertise on a vehicle with a mobile method, as well as recruit vehicle owners willing to provide their vehicle to post an advertisement. Thus, the system may optionally include components responsible for engaging people who wish to provide their vehicle like vans, cars, trucks, trailers, dump truck, or bus etc. for available advertising space,
Figure 8 shows a system map describing an example of a cloud (805) based implementation of the system where functions for maintaining and updating purchaser profiles (810), maintaining and monitoring purchaser unique and trackable codes (820), tracking and updating vehicular travel data (830), updating and monitoring purchaser and vehicle owner payments and/or account balances (840), maintaining and updating vehicle owner profiles and vehicle profiles (850), and maintaining and monitoring vehicular unique and trackable codes (860) are distributed over a plurality of server computers and data storage systems.
In operation, the system enables a virtual market place or exchange for purchasers wishing to purchase advertising space and vehicle owners wishing to sell available advertising space. The system allows for connection of a plurality of owners offering advertising space on their vehicles with a plurality of purchasers of advertising space.
An administrator or controller of the system can establish and oversee modules for procuring available vehicular advertising space, printing advertisements, installing advertisements and tracking vehicular travel of the advertisements to provide a secure method of advertising to people who are interested in mobile or vehicular advertising. An administrator of the system may establish modules to both recruit purchasers of advertising space who wish to advertise on a vehicle with a mobile method, as well as recruit vehicle owners willing to provide their vehicle to post an advertisement. Thus, the system may optionally include components responsible for engaging people who wish to provide their vehicle like vans, cars, trucks, trailers, dump truck, or bus etc. for available advertising space,
-10-and may also optionally include components for engaging purchasers of advertising space who wish to advertise using available advertising space on a vehicle.
Recruitment of purchasers and/or vehicle owners may be through any convenient method of promotion or solicitation including for example, through commission agents, electronic media like TV and radio, door to door, personally, email campaigns, phone or telemarketing, word of mouth, etc.
The system will typically have sufficient tracking and monitoring capacity to provide a secure environment for both sides of an advertising transaction (buyer and seller). For example, the system may include a module to make sure that the advertisement is on vehicle and properly installed or posted. The system may also include a module to perform random spot inspection of vehicles and also an inspection at the beginning and/or end of an advertising term before providing payment to a vehicle owner. Alternatively, the system may be set up to limit transactional liability where the system provides a connection between purchasers of advertising space and vehicle, owners, but is not responsible for payment terms or transfer. In further examples of system iterations various degrees of transactional oversight may be assumed.
The system will provide flexibility for various advertising budgets. Money can be charged from purchasers of advertising space and payment made to vehicle owners that provide available advertising space on their vehicle. The payment may depend on the size of advertisement space and/or size of vehicle. For example, using a car or van to post advertisement may have a different price, typically a lower price' than use of a relatively bigger space for advertisement like truck, dump truck or bus sides. Pricing may be standardized based on units of measurement such as a price per square feet or price per square meter.
A further flexibility of the system may be to provide service options of advertisement in many size or types like small poster, big poster, permanent and temporary.
Due to the flexibility of the system, large to small budgets, corporate entities to individuals can be accommodated to do any kind of print advertisement with this method for their business.
Recruitment of purchasers and/or vehicle owners may be through any convenient method of promotion or solicitation including for example, through commission agents, electronic media like TV and radio, door to door, personally, email campaigns, phone or telemarketing, word of mouth, etc.
The system will typically have sufficient tracking and monitoring capacity to provide a secure environment for both sides of an advertising transaction (buyer and seller). For example, the system may include a module to make sure that the advertisement is on vehicle and properly installed or posted. The system may also include a module to perform random spot inspection of vehicles and also an inspection at the beginning and/or end of an advertising term before providing payment to a vehicle owner. Alternatively, the system may be set up to limit transactional liability where the system provides a connection between purchasers of advertising space and vehicle, owners, but is not responsible for payment terms or transfer. In further examples of system iterations various degrees of transactional oversight may be assumed.
The system will provide flexibility for various advertising budgets. Money can be charged from purchasers of advertising space and payment made to vehicle owners that provide available advertising space on their vehicle. The payment may depend on the size of advertisement space and/or size of vehicle. For example, using a car or van to post advertisement may have a different price, typically a lower price' than use of a relatively bigger space for advertisement like truck, dump truck or bus sides. Pricing may be standardized based on units of measurement such as a price per square feet or price per square meter.
A further flexibility of the system may be to provide service options of advertisement in many size or types like small poster, big poster, permanent and temporary.
Due to the flexibility of the system, large to small budgets, corporate entities to individuals can be accommodated to do any kind of print advertisement with this method for their business.
-11-Benefits will be apparent for purchasers who wish to use a mobile method of advertisement. The system provides Mobile advertising that can be deployed everywhere, from large cities to small towns, and offers potential for more customers or profits.
Benefits will also be apparent to vehicle owners that provide their vehicle for advertising as they can earn extra money just by giving space on their vehicle.
The system allows a purchaser of advertising space to provide parameters of desired advertising space and to provide a desired graphic for the advertising space.
A plurality of vehicle owners can view the parameters of the desired advertising space and offer to sell advertising space to the purchaser. Offer to sell may be any convenient mechanism including, for example, a bidding process. The vehicle owner chosen by the purchaser can have the desired graphic installed. Vehicular travel information specific to each installed desired graphic is used to monitor advertising activity. Optionally, pricing may be based on the vehicular travel information. Conversely, the system can allow vehicle owners to provide parameters of available advertising space and a plurality of purchasers can offer to purchase the advertising space through any convenient mechanism including, for example, a bidding process such as an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction, bidding fee auction and the like.
The system allows for parameters of desired advertising space and parameters of available advertising space to be distributed to any number of computing devices and any number of networked destinations, such as an interne websites accessed through an internet browser, to provide a convenient forum for purchasers of advertising space and vehicle owners with available advertising space to engage each other.
An example of the system and method have been described above. Illustrative variants and modifications will now be described.
The system may accommodate any type of vehicle including for example, cars, vans, trucks, trailers, dump trucks, SUV, buses, etc. Any interior or exterior surface of a vehicle may be used to post and display an advertisement including for example, installation on a vehicle's back bumper, back glass, left side window, right side window, left side body panel,
Benefits will also be apparent to vehicle owners that provide their vehicle for advertising as they can earn extra money just by giving space on their vehicle.
The system allows a purchaser of advertising space to provide parameters of desired advertising space and to provide a desired graphic for the advertising space.
A plurality of vehicle owners can view the parameters of the desired advertising space and offer to sell advertising space to the purchaser. Offer to sell may be any convenient mechanism including, for example, a bidding process. The vehicle owner chosen by the purchaser can have the desired graphic installed. Vehicular travel information specific to each installed desired graphic is used to monitor advertising activity. Optionally, pricing may be based on the vehicular travel information. Conversely, the system can allow vehicle owners to provide parameters of available advertising space and a plurality of purchasers can offer to purchase the advertising space through any convenient mechanism including, for example, a bidding process such as an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction, bidding fee auction and the like.
The system allows for parameters of desired advertising space and parameters of available advertising space to be distributed to any number of computing devices and any number of networked destinations, such as an interne websites accessed through an internet browser, to provide a convenient forum for purchasers of advertising space and vehicle owners with available advertising space to engage each other.
An example of the system and method have been described above. Illustrative variants and modifications will now be described.
The system may accommodate any type of vehicle including for example, cars, vans, trucks, trailers, dump trucks, SUV, buses, etc. Any interior or exterior surface of a vehicle may be used to post and display an advertisement including for example, installation on a vehicle's back bumper, back glass, left side window, right side window, left side body panel,
-12-right side body panel, back body panel or any combination thereof. Both purchasers and vehicle owners may specify and negotiate space on a vehicle according to their interest.
The system can accommodate any type of graphic advertisements such as painted images, posters, placards, skins and the like that can be posted on vehicles.
Graphic ads may be placed for side views and rear views visible for the exterior of a vehicle, or interior cards that are relatively smaller and viewed by riders within the vehicle. Graphic ads mays be placed on the windows or chassis of a vehicle. Any convenient method of attachment may be used including magnets, electrostatic interaction, rivets, bolts adhesive, and the like.
Printed graphic advertisements may comprise a pouch for enclosing tracker devices that log vehicular travel information such as geographic zone, location, distance, time, date and the like.
The system may accommodate any type of end-user computing device provided the computing device can be networked to the system and is configured to display images. For example, the computing device may be a desktop, laptop, notebook, tablet, personal digital assistant (PDA), PDA phone or smartphone, gaming console, portable media player, and the like. The computing device may be implemented using any appropriate combination of hardware and/or software configured for wired and/or wireless communication over the network. The computing device hardware components such as displays, storage systems, processors, interface devices, input/output ports, bus connections and the like may be configured to run one or more applications to allow, for example, an image to be isolated from a displayed document, extraction of unique identifiers from images, sending of the unique identifier to a remote computer, receiving actions and optionally action parameters associated with the unique identifier, representing the actions in a graphic overlay at or near the image, and/or a selection of an action in the graphic overlay. The terms end-user computing device and client computing device may be used interchangeably when the system is implemented in a client/server arrangement.
The server computer may be any combination of hardware and software components used to store, process and/or provide code-embedded images and actions associated with each code-embedded image. The server computer components such as storage systems, processors, interface devices, input/output ports, b'us 'connections, switches, routers, gateways and the
The system can accommodate any type of graphic advertisements such as painted images, posters, placards, skins and the like that can be posted on vehicles.
Graphic ads may be placed for side views and rear views visible for the exterior of a vehicle, or interior cards that are relatively smaller and viewed by riders within the vehicle. Graphic ads mays be placed on the windows or chassis of a vehicle. Any convenient method of attachment may be used including magnets, electrostatic interaction, rivets, bolts adhesive, and the like.
Printed graphic advertisements may comprise a pouch for enclosing tracker devices that log vehicular travel information such as geographic zone, location, distance, time, date and the like.
The system may accommodate any type of end-user computing device provided the computing device can be networked to the system and is configured to display images. For example, the computing device may be a desktop, laptop, notebook, tablet, personal digital assistant (PDA), PDA phone or smartphone, gaming console, portable media player, and the like. The computing device may be implemented using any appropriate combination of hardware and/or software configured for wired and/or wireless communication over the network. The computing device hardware components such as displays, storage systems, processors, interface devices, input/output ports, bus connections and the like may be configured to run one or more applications to allow, for example, an image to be isolated from a displayed document, extraction of unique identifiers from images, sending of the unique identifier to a remote computer, receiving actions and optionally action parameters associated with the unique identifier, representing the actions in a graphic overlay at or near the image, and/or a selection of an action in the graphic overlay. The terms end-user computing device and client computing device may be used interchangeably when the system is implemented in a client/server arrangement.
The server computer may be any combination of hardware and software components used to store, process and/or provide code-embedded images and actions associated with each code-embedded image. The server computer components such as storage systems, processors, interface devices, input/output ports, b'us 'connections, switches, routers, gateways and the
-13-like may be geographically centralized or distributed. The server computer may be a single server computer or any combination of multiple physical and/or virtual servers including for example, a web server, an image server, an application server, a bus server, an integration server, an overlay server, a meta actions server, and the like. The server computer components such as storage systems, processors, interface devices, input/output ports, bus connections, switches, routers, gateways and the like may be configured to run one or more applications to, for example, generate a unique identifier for an image, generate a URL for the image, associate predetermined actions with the unique identifier, receive a request from an end-user computing device including the unique identifier, send the predetermined actions to the end-user computing device, and/or receive the selection of one or more of the predetermined actions from the end-user computing device.
While the system has been illustrated using a client/server implementation, the system may also accommodate a peer-to-peer implementation.
The network may be a single network or a combination of multiple networks. For example, the network may include the internet and/or one or more intranets, landline networks, wireless networks, and/or other appropriate types of communication networks. In another example, the network may comprise a wireless telecommunications network (e.g., cellular phone network) adapted to communicate with other communication networks, such as the Internet. Typically, the network will comprise a computer network that makes use of a TCP/IP protocol (including protocols based on TCP/IP protocol, such as HTTP, HTTPS or FTP).
The system may adapted to follow any computer communication standard including Extensible Markup Language (CML), Hypertext Transfer Protocol (HTTP), Java Message Service (JMS), Simple Object Access Protocol (SOAP), Lightweight Directory Access Protocol (LDAP), and the like.
The purpose of using unique and trackable codes is to be able to sort information relevant to each advertisement or relevant to each vehicle according to unique identifiers.
Many different types of unique and trackable code schemes may be useful. For example, a code scheme may be based on a unix time appended a numerical or alphanumerical incremental series. A portion of each unique and trackable code may have a random or
While the system has been illustrated using a client/server implementation, the system may also accommodate a peer-to-peer implementation.
The network may be a single network or a combination of multiple networks. For example, the network may include the internet and/or one or more intranets, landline networks, wireless networks, and/or other appropriate types of communication networks. In another example, the network may comprise a wireless telecommunications network (e.g., cellular phone network) adapted to communicate with other communication networks, such as the Internet. Typically, the network will comprise a computer network that makes use of a TCP/IP protocol (including protocols based on TCP/IP protocol, such as HTTP, HTTPS or FTP).
The system may adapted to follow any computer communication standard including Extensible Markup Language (CML), Hypertext Transfer Protocol (HTTP), Java Message Service (JMS), Simple Object Access Protocol (SOAP), Lightweight Directory Access Protocol (LDAP), and the like.
The purpose of using unique and trackable codes is to be able to sort information relevant to each advertisement or relevant to each vehicle according to unique identifiers.
Many different types of unique and trackable code schemes may be useful. For example, a code scheme may be based on a unix time appended a numerical or alphanumerical incremental series. A portion of each unique and trackable code may have a random or
-14-entropy component. Each unique and trackable code may optionally be obfuscated through an encryption function or a hashing function. Hashing functions provide a convenient compromise of security and speed. Examples of hashing functions include MD5 or any of the Secure Hash Algorithms SHAl, SHA2 (S1-14k224, SHA256, SHA384, SHA512) and SHA3.
Unique and trackable codes for vehicles may include any existing system of unique identifiers for vehicles such as vehicle identification number (V1N), vehicle registration number, license plate number, and the like.
Vehicular travel information may be derived from manual spot checks or manual odometer readings, for example an odometer reading at the time of installation of an advertisement compared to an odometer reading at the time of removal of the advertisement.
Odometer readings may also be automated to provide by communicatively linking an odometer tracking device with a tracking module of the system. GPS data may also be used to derive vehicular travel information. A benefit of GPS data is that pricing can be calculated based on distance, time, geographic location, or any combination thereof. Any conventional GPS tracking technology may be used including for example, a driver's phone GPS or GPS
of the vehicle, a GPS tracker device coupled to printed image, a near field communication device (eg., Bluetooth, MD) coupled to printed image and linked to driver's phone GPS or linked to the GPS of the vehicle. A GPS 'tracker device with a battery and/or solar power source coupled to the printed image can be highly effective in providing comprehensive vehicular travel data. Optionally, a solar powered GPS tracker device may comprise a rechargeable battery backup. GPS trackers are available that use a small solar panel to power the GPS directly. Another available GPS tracker uses a small solar panel to charge a battery which will power a GPS data logger based on a desired programming schedule.
Both versions are available with bi-directional wireless communication capability. Retrievor is a commercially available example of a solar powered GPS disk that is about an inch in diameter and less than a half-inch thick. Retrievor trackers are powered by tiny solar panels and can be set to very low power usage; so, in theory, they can operate indefinitely. There's also a micro USB port for charging the batteries conventionally. Trackers can be viewed and controlled by web, Android, or iPhone applications.
,
Unique and trackable codes for vehicles may include any existing system of unique identifiers for vehicles such as vehicle identification number (V1N), vehicle registration number, license plate number, and the like.
Vehicular travel information may be derived from manual spot checks or manual odometer readings, for example an odometer reading at the time of installation of an advertisement compared to an odometer reading at the time of removal of the advertisement.
Odometer readings may also be automated to provide by communicatively linking an odometer tracking device with a tracking module of the system. GPS data may also be used to derive vehicular travel information. A benefit of GPS data is that pricing can be calculated based on distance, time, geographic location, or any combination thereof. Any conventional GPS tracking technology may be used including for example, a driver's phone GPS or GPS
of the vehicle, a GPS tracker device coupled to printed image, a near field communication device (eg., Bluetooth, MD) coupled to printed image and linked to driver's phone GPS or linked to the GPS of the vehicle. A GPS 'tracker device with a battery and/or solar power source coupled to the printed image can be highly effective in providing comprehensive vehicular travel data. Optionally, a solar powered GPS tracker device may comprise a rechargeable battery backup. GPS trackers are available that use a small solar panel to power the GPS directly. Another available GPS tracker uses a small solar panel to charge a battery which will power a GPS data logger based on a desired programming schedule.
Both versions are available with bi-directional wireless communication capability. Retrievor is a commercially available example of a solar powered GPS disk that is about an inch in diameter and less than a half-inch thick. Retrievor trackers are powered by tiny solar panels and can be set to very low power usage; so, in theory, they can operate indefinitely. There's also a micro USB port for charging the batteries conventionally. Trackers can be viewed and controlled by web, Android, or iPhone applications.
,
-15-Highly-compact modules that combine the RF and antenna can be combined with energy-harvesting transducers and power management to provide the same kind of small system that is independent of power sources. With careful attention to the power budget of the system, solar cells such as those from Sanyo can provide all the power requirements.
The M10478 from Antenova is a highly-integrated GPS RF Antenna Module suitable for Ll -band GPS and A-GPS systems. The device is based on a SiRFstarIV GPS
architecture, combined with Antenova's high-efficiency antenna technology. All front-end and receiver components are contained in a single package laminate base module, providing a complete GPS receiver. The M10478 operates on a single 1.8 V positive supply with low power consumption and several low-power modes for further power savings, allowing it to be powered by a 3.7 V lithium battery that is supplied by a solar cell. An accurate 0.5 ppm TCXO ensures a short time to first fix (TTFF) for mobile applications, and the module is supported by stand-alone software and is compatible with UART, SPI, and I2C
host-processor interfaces. Still further examples of GPS technology are available that may be incorporated within or coupled to an advertisement installed on a vehicle surface.
The system may accommodate any type of still or moving image file including JPEG, PNG, GIF, PDF, RAW, BMP, TIFF, MP3, WAV, WMV, MOV, MPEG, AVI, FLV, WebM, 3GPP, SW and the like. Furthermore, a still or moving image file may be converted to any other file without hampering the ability of the system software to identify and process the image. Thus, the system may accommodate any image file type and may function independent of a conversion from one file type to any other file type.
The selected parameters associated with a unique and trackable code and the corresponding image may be represented by any convenient form or user interface element including, for example, a window, a tab, a text box, a button, a hyperlink, a drop down list, a list box, a check box, a radio button box, a cycle button, a datagrid or any combination thereof. Furthermore, the user interface elements may provide a graphic label such as any type of symbol or icon, a text label or any combination thereof. The user interface elements may be spatially anchored or centered around the corresponding image such that the user interface elements may appear at or near their corresponding image. Otherwise, any desired spatial pattern or timing pattern of appearance of user interface elements may be
The M10478 from Antenova is a highly-integrated GPS RF Antenna Module suitable for Ll -band GPS and A-GPS systems. The device is based on a SiRFstarIV GPS
architecture, combined with Antenova's high-efficiency antenna technology. All front-end and receiver components are contained in a single package laminate base module, providing a complete GPS receiver. The M10478 operates on a single 1.8 V positive supply with low power consumption and several low-power modes for further power savings, allowing it to be powered by a 3.7 V lithium battery that is supplied by a solar cell. An accurate 0.5 ppm TCXO ensures a short time to first fix (TTFF) for mobile applications, and the module is supported by stand-alone software and is compatible with UART, SPI, and I2C
host-processor interfaces. Still further examples of GPS technology are available that may be incorporated within or coupled to an advertisement installed on a vehicle surface.
The system may accommodate any type of still or moving image file including JPEG, PNG, GIF, PDF, RAW, BMP, TIFF, MP3, WAV, WMV, MOV, MPEG, AVI, FLV, WebM, 3GPP, SW and the like. Furthermore, a still or moving image file may be converted to any other file without hampering the ability of the system software to identify and process the image. Thus, the system may accommodate any image file type and may function independent of a conversion from one file type to any other file type.
The selected parameters associated with a unique and trackable code and the corresponding image may be represented by any convenient form or user interface element including, for example, a window, a tab, a text box, a button, a hyperlink, a drop down list, a list box, a check box, a radio button box, a cycle button, a datagrid or any combination thereof. Furthermore, the user interface elements may provide a graphic label such as any type of symbol or icon, a text label or any combination thereof. The user interface elements may be spatially anchored or centered around the corresponding image such that the user interface elements may appear at or near their corresponding image. Otherwise, any desired spatial pattern or timing pattern of appearance of user interface elements may be
-16-accommodated by the system. Any number of selected parameters may be associated with each unique and trackable code, and each parameter may be represented by one or more user interface elements as desired.
Any type of selected parameter may be associated with each unique and trackable code. The number and type of selected parameters may vary with the specific use of the system and the end-user's choices and preferences.
The system described herein and each variant, modification or combination thereof may also be implemented as a method or code on a non-transitory computer readable medium (i.e. a substrate). The computer readable medium is a data storage device that can store data, which can thereafter, be read by a computer system. Examples of a computer readable medium include read-only memory, random-access memory, CD-ROMs, magnetic tape, optical data storage devices and the like. The computer readable medium may be geographically localized or may be distributed over a network coupled computer system so that the computer readable code is stored and executed in a distributed fashion.
Variants and modifications described above are for illustrative purposes.
Still further variants, modifications or combinations thereof are contemplated and will be recognized by the person of skill in the art.
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Any type of selected parameter may be associated with each unique and trackable code. The number and type of selected parameters may vary with the specific use of the system and the end-user's choices and preferences.
The system described herein and each variant, modification or combination thereof may also be implemented as a method or code on a non-transitory computer readable medium (i.e. a substrate). The computer readable medium is a data storage device that can store data, which can thereafter, be read by a computer system. Examples of a computer readable medium include read-only memory, random-access memory, CD-ROMs, magnetic tape, optical data storage devices and the like. The computer readable medium may be geographically localized or may be distributed over a network coupled computer system so that the computer readable code is stored and executed in a distributed fashion.
Variants and modifications described above are for illustrative purposes.
Still further variants, modifications or combinations thereof are contemplated and will be recognized by the person of skill in the art.
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-17-
Claims (73)
1. A system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner parameters of available advertising space;
a GPS tracker device coupled to a print of the advertisement installed on a vehicle, the GPS tracker device logging vehicular travel information;
a processor communicative with the storage system, the interface device, and the GPS
tracker device, the processor generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space, logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner parameters of available advertising space;
a GPS tracker device coupled to a print of the advertisement installed on a vehicle, the GPS tracker device logging vehicular travel information;
a processor communicative with the storage system, the interface device, and the GPS
tracker device, the processor generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space, logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
2. The system of claim 1, wherein the GPS tracker comprises a solar cell power source.
3. The system of claim 2, wherein the GPS tracker comprises a backup battery power source.
4. The system of claim 3, wherein the backup battery power source is rechargeable.
5. The system of claim 1, wherein the advertisement is installed on an interior or exterior surface of the vehicle selected from the group consisting of back bumper, back glass, left side window, right side window, left side body panel, right side body panel, back body panel and any combination thereof.
6. The system of claim 1, wherein a price for the advertising space is a function of the vehicular travel information.
7. The system of claim 1, wherein a price for the advertising space is a function of the cost of printing and installing the advertisement.
8. The system of claim 1, wherein a price for the advertising space is a function of a bidding process.
9. The system of claim 8, wherein the bidding process is an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction or bidding fee auction.
10. The system of claim 1, wherein the processor executes a matching algorithm to compare parameters of desired advertising space with parameters of available advertising space.
11. A method for vehicle advertising, comprising:
storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
receiving from a vehicle owner parameters of available advertising space;
receiving vehicular travel information from a GPS tracker device coupled to a print of the advertisement installed on a vehicle;
generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space; and logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
receiving from a vehicle owner parameters of available advertising space;
receiving vehicular travel information from a GPS tracker device coupled to a print of the advertisement installed on a vehicle;
generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space; and logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
12. The method of claim 11, wherein the GPS tracker comprises a solar cell power source.
13. The method of claim 12, further comprising receiving reserve power information from the GPS tracker.
14. The method of claim 11, further comprising calculating distance or time of travel based on the vehicular travel information.
15. The method of claim 11, further comprising recording an image of the advertisement installed on an interior or exterior surface of the vehicle selected from the group consisting of back bumper, back glass, left side window, right side window, left side body panel, right side body panel, back body panel and any combination thereof
16. The method of claim 11, further comprising calculating a price for the advertising space as a function of the vehicular travel information.
17. The method of claim 11, further comprising calculating a price for the advertising space as a function of the cost of printing and installing the advertisement.
18. The method of claim 11, further comprising calculating a price for the advertising space as a function of a bidding process.
19. The method of claim 18, wherein the bidding process is an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction or bidding fee auction.
20. The method of claim 11, further comprising executing a matching algorithm to compare parameters of desired advertising space with parameters of available advertising space.
21. A computer readable medium embodying a computer program for providing vehicle advertising, comprising:
computer readable code for storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
computer readable code for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
computer readable code for receiving from a vehicle owner parameters of available advertising space, computer readable code for receiving vehicular travel information from a GPS
tracker device coupled to a print of the advertisement installed on a vehicle;
computer readable code for generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space;
and computer readable code for logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
computer readable code for storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
computer readable code for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
computer readable code for receiving from a vehicle owner parameters of available advertising space, computer readable code for receiving vehicular travel information from a GPS
tracker device coupled to a print of the advertisement installed on a vehicle;
computer readable code for generating unique identifiers and associating a unique identifier to the image of the advertisement and the parameters of desired advertising space;
and computer readable code for logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
22. The computer readable medium of claim 21, wherein the GPS tracker comprises a solar cell power source.
23. The computer readable medium of claim 22, further comprising computer readable code for receiving reserve power information from the GPS tracker.
24. The computer readable medium of claim 21, further comprising computer readable code for calculating distance or time of travel based on the vehicular travel information.
25. The computer readable medium of claim 21, further comprising computer readable code for recording an image of the advertisement installed on an interior or exterior surface of the vehicle selected from the group consisting of back bumper, back glass, left side window, right side window, left side body panel, right side body panel, back body panel and any combination thereof.
26. The computer readable medium of claim 21, further comprising computer readable code for calculating a price for the advertising space as a function of the vehicular travel information.
27. The computer readable medium of claim 21, further comprising computer readable code for calculating a price for the advertising space as a function of the cost of printing and installing the advertisement.
28. The computer readable medium of claim 21, further comprising computer readable code for calculating a price for the advertising space as a function of a bidding process.
29. The computer readable medium of claim 28, wherein the bidding process is an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction or bidding fee auction.
30. The computer readable medium of claim 21, further comprising computer readable code for executing a matching algorithm to compare parameters of desired advertising space with parameters of available advertising space.
31. A system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space;
a processor connected to the storage system and the interface device for generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space, tracking vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the first unique identifier and/or the second unique identifier.
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space;
a processor connected to the storage system and the interface device for generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space, tracking vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the first unique identifier and/or the second unique identifier.
32. The system of claim 31, wherein the vehicular travel information is based on GPS data associated with a vehicle or a driver of the vehicle.
33. The system of claim 32, wherein the GPS data is obtained directly from a driver's phone GPS, directly from a GPS device of the vehicle, a GPS tracker coupled to the installed advertisement, or a near field communication device coupled to the installed advertisement and communicatively linked to driver's phone GPS or communicatively linked to the GPS of the vehicle.
34. The system of claim 33, wherein the GPS tracker comprises a solar cell power source.
35. The system of claim 34, wherein the GPS tracker comprises a backup battery power source.
36. The system of claim 35, wherein the backup battery power source is rechargeable.
37. The system of claim 31, wherein the vehicular travel information is based on odometer readings of a vehicle.
38. The system of claim 31, wherein the advertisement is installed on an interior or exterior surface of the vehicle selected from the group consisting of back bumper, back glass, left side window, right side window, left side body panel, right side body panel, back body panel and any combination thereof.
39. The system of claim 31, wherein a price for the advertising space is a function of the vehicular travel information.
40. The system of claim 31, wherein a price,for the advertising space is a function of a bidding process.
41. The system of claim 40, wherein the bidding process is an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction or bidding fee auction.
42. The system of claim 31, wherein the processor executes a matching algorithm to compare parameters of desired advertising space with parameters of available advertising space.
43. The system of claim 31, further comprising a posting module for printing and installing the advertisement.
44. The system of claim 43, wherein a price for the advertising space is a function of the cost of printing and installing the advertisement.
45. A method for vehicle advertising, comprising:
storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space;
generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space;
logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the first unique identifier and/or the second unique identifier.
storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space;
generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space;
logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the first unique identifier and/or the second unique identifier.
46. The method of claim 45, wherein the vehicular travel information is based on GPS data associated with a vehicle or a driver of the vehicle.
47. The method of claim 46, wherein the GPS data is obtained directly from a driver's phone GPS, directly from a GPS device of the vehicle, a GPS tracker coupled to the installed advertisement, or a near field communication device coupled to the installed advertisement and communicatively linked to driver's phone GPS or communicatively linked to the GPS of the vehicle.
48. The method of claim 47, wherein the GPS tracker comprises a solar cell power source.
49. The method of claim 48, wherein the GPS tracker comprises a backup battery power source.
50. The method of claim 49, wherein the backup battery power source is rechargeable.
51. The method of claim 45, wherein the vehicular travel information is based on odometer readings of a vehicle.
52. The method of claim 45, wherein the advertisement is installed on an interior or exterior surface of the vehicle selected from the group consisting of back bumper, back glass, left side window, right side window, left side body panel, right side body panel, back body panel and any combination thereof.
53. The method of claim 45, further comprising calculating a price for the advertising space as a function of the vehicular travel information.
54. The method of claim 45, further comprising calculating a price for the advertising space as a function of a bidding process.
55. The method of claim 54, wherein the bidding process is an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction or bidding fee auction.
56. The method of claim 45, further comprising executing a matching algorithm to compare parameters of desired advertising space with parameters of available advertising space.
57. The method of claim 45, further comprising sending an image of the advertisement to a posting module for printing and installing the advertisement.
58. The method of claim 57, further comprising calculating a price for the advertising space as a function of the cost of printing and installing the advertisement.
59. A computer readable medium embodying a computer program for providing vehicle advertising, comprising:
computer readable code for storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
computer readable code for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
computer readable code for receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space;
computer readable code for generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space;
computer readable code for logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the first unique identifier and/or the second unique identifier.
computer readable code for storing a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
computer readable code for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space;
computer readable code for receiving from a vehicle owner an image of a vehicle and associated parameters of available advertising space;
computer readable code for generating unique identifiers and associating a first unique identifier to the image of the advertisement and the parameters of desired advertising space, associating a second unique identifier to the image of the vehicle and the parameters of available advertising space;
computer readable code for logging vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the first unique identifier and/or the second unique identifier.
60. The computer readable medium of claim 59, wherein the vehicular travel information is based on GPS data associated with a vehicle or a driver of the vehicle.
61. The computer readable medium of claim 60, wherein the GPS data is obtained directly from a driver's phone GPS, directly from a GPS device of the vehicle, a GPS
tracker coupled to the installed advertisement, or a near field communication device coupled to the installed advertisement and communicatively linked to driver's phone GPS or communicatively linked to the GPS of the vehicle.
tracker coupled to the installed advertisement, or a near field communication device coupled to the installed advertisement and communicatively linked to driver's phone GPS or communicatively linked to the GPS of the vehicle.
62. The computer readable medium of claim 61, wherein the GPS tracker comprises a solar cell power source.
63. The computer readable medium of claim 62, wherein the GPS tracker comprises a backup battety power source.
64. The computer readable medium of claim 63, wherein the backup battery power source is rechargeable.
65. The computer readable medium of claim 59, wherein the vehicular travel information is based on odometer readings of a vehicle.
66. The computer readable medium of claim 59, wherein the advertisement is installed on an interior or exterior surface of the vehicle selected from the group consisting of back bumper, back glass, left side window, right side window, left side body panel, right side body panel, back body panel and any combination thereof.
67. The computer readable medium of claim 59, further comprising computer readable code for calculating a price for the advertising since as a function of the vehicular travel information.
68. The computer readable medium of claim 59, further comprising computer readable code for calculating a price for the advertising space as a function of a bidding process.
69. The computer readable medium of claim 68, wherein the bidding process is an open ascending price auction, open descending price auction, sealed first-price auction, sealed-bid second-price auction, buyout auction, no-reserve auction, reserve auction, reverse auction, silent auction or bidding fee auction.
70. The computer readable medium of claim 59, further comprising computer readable code for executing a matching algorithm to compare parameters of desired advertising space with parameters of available advertising space.
71. The computer readable medium of claim 59, further comprising computer readable code for sending an image of the advertisement to a posting module for printing and installing the advertisement.
72. The computer readable medium of claim 71, further comprising computer readable code for calculating a price for the advertising space as a function of the cost of printing and installing the advertisement.
73. A system for vehicle advertising, comprising:
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner a plurality of parameters of available advertising space;
a processor connected to the storage system and the interface device for generating a unique identifier and associating the unique identifier to the image of the advertisement and the parameters of desired advertising space, tracking vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
a storage system comprising a plurality of account records for purchasers of advertising and a plurality of account records for vehicle owners of vehicles with advertising space;
an interface device connected to a network for receiving from a purchaser an image of an advertisement and associated parameters of desired advertising space and for receiving from a vehicle owner a plurality of parameters of available advertising space;
a processor connected to the storage system and the interface device for generating a unique identifier and associating the unique identifier to the image of the advertisement and the parameters of desired advertising space, tracking vehicular travel information of the advertisement installed on the vehicle and sorting the vehicular travel information according to the unique identifier.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CA2014/051145 WO2016082020A1 (en) | 2014-11-28 | 2014-11-28 | System and method for vehicle advertising |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2968685A1 true CA2968685A1 (en) | 2016-06-02 |
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| CA2968685A Pending CA2968685A1 (en) | 2014-11-28 | 2014-11-28 | System and method for vehicle advertising |
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| CA (1) | CA2968685A1 (en) |
| WO (1) | WO2016082020A1 (en) |
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| IT201800020596A1 (en) * | 2018-12-20 | 2020-06-20 | Technomotive S R L | MOBILE CONNECTIVITY DEVICE FOR TRANSMISSION AND RECEPTION OF DATA SIGNALS |
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| JP2009530669A (en) * | 2006-03-16 | 2009-08-27 | ブルベーカー，カーチス，エム． | System and method for generating revenue by displaying highly relevant advertisements on moving objects |
| US20130246181A1 (en) * | 2012-03-13 | 2013-09-19 | Charles B. Lobsenz | System and Methodology for Dynamic and Targeted Advertising in Vehicles and in Fixed Locations |
| US20140081764A1 (en) * | 2012-09-14 | 2014-03-20 | Frias Transportation Infrastructure Llc | Dynamically changing display on for-hire vehicles |
| US20140129336A1 (en) * | 2013-08-22 | 2014-05-08 | Apex Technology Ventures, LLC | Targeted Advertising in Conjunction with Consumer Detection |
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- 2014-11-28 CA CA2968685A patent/CA2968685A1/en active Pending
- 2014-11-28 WO PCT/CA2014/051145 patent/WO2016082020A1/en active Application Filing
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| WO2016082020A1 (en) | 2016-06-02 |
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