CA2816015C - Gaming machine having camera for adapting displayed images to a detected player or non-player - Google Patents

Abstract

In one embodiment, a gaming machine has a digital camera and automatically takes a picture of a player. Facial detection software identifies certain facial characteristics of the player, such as approximate age and gender. Rules software then selects appropriate sets of animation images and sound files that are associated with the detected physical features of the player. The displayed game, user interface, theme, etc. are then adapted to the player's detected features. If the player is identified, by comparing the picture to previously stored pictures, a personalized message may be displayed. When the gaming machine is in an attract mode, the camera may take pictures/videos of passersby and adapt the attract mode animation to the passerby's physical image or movement. In another embodiment, the camera is used to sense physical motions by the player to control aspects of the game or other displayed features.

Description

GAMING MACHINE HAVING CAMERA FOR ADAPTING DISPLAYED
IMAGES TO A DETECTED PLAYER OR NON-PLAYER
FIELD
This disclosure relates to gaming machines and, in particular, to a gaming machine having a camera and software that causes a displayed image (e.g., animation) to be adapted to a detected player or observer.
BACKGROUND
Gaming machines, such as slot machines, are frequently video gaming machines where animated virtual reels are displayed on a flat panel screen. The screen may also display animated bonus games and any information needed to play the games. The screen may be a touch screen where the player can make selections by touching icons (e.g., virtual buttons) displayed on the screen.
Conventional video gaming machines of the same theme (i.e., same proprietary game), made by the same manufacturer, display the same animation to all players. When there is no active player, the gaming machines of the same theme display the same attract mode. In other words, the display animation does not automatically adapt to the particular player or to a particular spectator, such as a passerby.
It is known to add a camera in a gaming machine for identifying a player for security reasons, where certain digitized optical features of a player are compared to a stored image of the player to ensure the player is using her own player tracking card.
Cameras, microphones, and speakers have also been installed in gaming machines for enabling one player to communicate, verbally and visually, with another player in the casino. Such cameras and their software do not affect the game animation or attract mode animation.
It may be useful to draw more attention to a particular gaming machine, and to promote additional play of that gaming machine, by automatically customizing the gaming machine's display animation for a particular player or spectator.

It also may be useful to make a particular gaming machine more fun to play by detecting movements of the player and adapting such movements in the displayed animation.
SUMMARY
In one embodiment, gaming machine console (included in the term "gaming machine") incorporates a conventional video and/or still-frame camera at the front of the console. The camera periodically takes a picture or takes a video of the player or other people in its field of view, and software processes the frames. The frames are then analyzed and are used to adapt the gaming machine's displayed animation to the player or people detected.
In one embodiment, the player's face is analyzed by face recognition software to determine the player's age. The displayed game animation and the game itself may then automatically be adapted to the player's detected age.
In another embodiment, the face recognition software also detects the gender of the player, and the displayed game animation and the game itself may then automatically be adapted to the player's detected gender.
The player's detected face (i.e., a set of standard digital markers) may also be compared to stored images (stored digital markers) of registered players. If there is a match, the player's identification and stored gaming history are then known to the system. The gaming machine may then display a personalized message such as, "Welcome Back" and offer the player the option to present content based on the player's previous playing preferences (e.g., specific games in a multigame). The message may also identify the player by name.
The camera and software may also detect non-players that are spectators or just passing by the gaming machine. In such a case, it is desirable for the gaming machine to attract that potential player by adapting its display to the particular detected person.
For example, a stored character "looks" in the direction of a moving spectator and may address the spectator, such as by referring to the spectator's actual appearance (e.g., refer to a detected logo on the spectator's clothes, etc.). A particular amusing character may selected that generally looks like the detected player, and the software may combine stored features to generally recreate the detected player.

2 Motion detection software may also be applied to video frames taken by the camera to adapt the player's motions to animations displayed on the gaming machine.
In one embodiment, there is provided a gaming machine comprising: at least one display screen for displaying a game of chance; an image capture device for taking at least one picture of at least one non-player in a field of view of the image capture device while the gaming machine is in an inactive game state; a processor for: controlling the at least one display screen to display, when the gaming machine is in an active game state, the game of chance, the game of chance having a pseudo-random element, and an award to a player based on an outcome of the game; detecting physical characteristics of the non-player from the picture, the physical characteristics detected comprising a direction of walking by the non-player past the gaming machine and at least one of gender, age, clothing, body type, and movement; and displaying on the at least one display screen, when the gaming machine is in the inactive game state, a customized animation emulating detected physical features of the non-player, where the detected features used for customizing the animation comprise a direction of walking by the non-player past the gaming machine and at least one of gender, age, clothing, and body type of the non-player.
The animation may include images that are displayed by linked gaming machines in a coordinated fashion as the non-player walks past the linked gaming machines.
The detected physical characteristics of the non-player may include the non-player's clothing, and the animation may include characters with clothing similar to that worn by the non-player.
The detected physical characteristics of the non-player may include the non-player's facial or body features, and the animation may include a character with face or body type similar to that of the non-player.
The machine may include a housing, housing the at least one display screen and processor, and a plurality of sets of alternative audio files stored in a computer readable memory accessible by the processor to cause an audio file to be reproduced by a speaker mounted on the housing. The machine may further include audio rules instructions stored in the memory for causing the processor to associate detected physical characteristics of the non-

3 player with one or more certain sets of the audio files, and sound generation instructions stored in the memory for causing the processor to control the speaker to reproduce the one or more certain sets of audio files selected by the audio rules instructions based on the detected physical characteristics of the non-player.
The machine may include a housing, housing the at least one display screen and processor, a plurality of sets of alternative audio files stored in a computer readable memory accessible by the processor to cause an audio file to be reproduced by a speaker mounted on the housing, and a microphone in communication with the processor, the processor and microphone being configured to detect audio responses of the non-player. The machine may further include audio rules instructions stored in the memory for causing the processor to associate detected audio responses of the non-player with one or more certain sets of the audio files, and sound generation instructions stored in the memory for causing the processor to control the speaker to reproduce the one or more certain sets of audio files selected by the audio rules instructions based on the detected audio responses of the non-player.
The camera may be mounted on a housing of the gaming machine.
The processor may be configured to detect physical characteristics of the non-player by comparing a picture of the non-player's face to stored images and determining an identity of the non-player if a match is found.
The processor may be configured to control the display screen to display a personalized message on the display screen.
The processor may be configured to operate in an attract mode for a game presented to the identified non-player based on stored playing preferences of the non-player.
The processor may be further configured to detect physical characteristics of the non-player from the picture, the physical characteristics detected may include facial features, and the detected features used for customizing the animation further may include facial features of the non-player.
In another embodiment, there is provided a method performed by a gaming machine

4 having a digital camera comprising: causing a processor of the gaming machine to cause the camera to take at least one picture of at least one non-player in a field of view of the camera while the gaming machine is in an inactive game state; causing the processor to detect physical characteristics of the non-player from the picture, the physical characteristics detected comprising a direction of walking by the non-player past the gaming machine and at least one of gender, age, clothing, body type, and movement; and causing the processor to produce signals for causing a display screen of the gaming machine to display, during an attract mode of the gaming machine when the gaming machine is in the inactive game state, a customized animation emulating detected physical features of the non-player, where the detected features used for customizing the animation comprise a direction of walking by the non-player past the gaming machine and at least one gender, age, clothing, and body type of the non-player.
The method may involve causing the processor to produce signals for causing the animation to involve images that may be displayed by linked gaming machines in a coordinated fashion as the non-player walks past the linked gaming machines.
The detected physical features of the non-player may involve the non-player's clothing, and the animation may involve one or more characters with clothing similar to that worn by the non-player.
The detected physical characteristics of the non-player may involve the non-player's facial or body features, and the animation may involve a character with a face or body type similar to that of the non-player.
The detected physical characteristics of the non-player may involve facial features and the method may involve causing the processor to compare a picture of the non-player's face to stored images and to determine an identity of the non-player if a match is found.
The method may involve causing the processor to produce signals for causing the display to display a personalized message for the identified non-player.

5 The method may involve causing the processor to detect physical characteristics of the non-player from the picture, the physical characteristics detected comprising facial features, and causing the processor to use facial features of the non-player for customizing the animation.
Many other examples are given herein. The embodiments may also be applied to home computers, laptops, smartphones, and other computing devices with cameras that are temporarily used a gaming machines for carrying out a game of chance.
BRIEF DESCRIPTION OF THE DRAWINGS
Fig. 1 is a perspective view of a particular gaming machine console containing a camera, speakers, a microphone, and suitable software for one embodiment.
to Fig. 2 illustrates various functional units in the gaming machine of Fig. 1.
Fig. 3A is a side view of a gaming machine console, such as in Fig. 1, illustrating the camera's detection of the player's face.
Fig. 3B is a top down schematic view of the camera detecting the player's face.
Fig. 4 is a flowchart identifying various examples of adaptions of the display animation to the player's detected gender or age.
Fig. 5 is a flowchart identifying an example of an adaption of the display animation when the player's identity is detected.
Fig. 6 is a schematic top down view of the camera detecting spectators or passersby.
Fig. 7 is a flowchart identifying examples of adaptions of the display animation to spectators or to the specific appearance or identities of spectators.
Fig. 8 is a flowchart identifying examples of adaptions of the display animation to movements of the player.
5a Elements that are the same or equivalent are labeled with the same numeral.
DETAILED DESCRIPTION
Although embodiments can typically be implemented by installing a software program and camera in most types of modern video gaming machines, one particular gaming machine platform will be described in detail.
Fig. 1 is a perspective view of a gaming machine 10, which is a gaming machine console.
Machine 10 includes a display 12 that may be a thin film transistor (TFT) display, a liquid crystal display (LCD), a cathode ray tube (CRT), or any other type of display.
In one embodiment, the display 12 displays the main game, which may be an animated video reels-to type game that emulates the spinning and random stopping of physical reels. The display 12 may also display an attention-getting attract mode animation when the machine 10 is not being used by a player.
A second display 14 provides game data or other information in addition to display 12.
Display 14 may provide information such as an advertisement for the game, an attract mode animation, the rules of the game, pay tables for each bet amount and winning symbol 5b combination, or other information, or may even display the main game or the bonus games along with display 12. Possible other uses of the displays in accordance with the invention are discussed below. Alternatively, the area for display 14 may be a display glass for conveying relevant information.
Display 12 or 14 may have a touch screen lamination that includes a transparent grid of conductors. Touching the screen changes the capacitance between the conductors, and thereby the X-Y location of the touch may be determined. The processor associates this X-Y
location with a function to be performed. Such touch screens are very well known in the field of slot machines.
A coin slot 16 accepts coins or tokens in one or more denominations to generate credits within machine 10 for playing games. An input slot 18 for an optical reader and printer receives machine readable printed tickets and outputs printed tickets for use in cashless gaming. A bill acceptor 20 accepts various denominations of banknotes.
A coin tray 22 receives coins or tokens from a hopper upon a win or upon the player cashing out.
A card reader slot 24 accepts any of various types of cards, such as smart cards, magnetic strip cards, player tracking cards, or other types of cards conveying machine readable information. The card reader reads the inserted card for player and credit information for cashless gaming. The card reader may also include an optical reader and printer for reading and printing coded barcodes and other information on a paper ticket.
A keypad 26 accepts player input, such as a personal identification number (PIN) or any other player information. A display 28 above keypad 26 displays a menu for instructions and other information and provides visual feedback of the keys pressed.
Player control buttons 30 include any buttons needed for the play of the particular game or games offered by machine 10 including, for example, one or more bet buttons, a repeat bet button, a spin reels button, a maximum bet button, a cash-out button, a display payout tables button, select icon buttons, free game play buttons, and any other suitable button. Buttons 30 may be replaced by a touch screen with virtual buttons. In one

6 embodiment, to simplify betting, there are only a limited number of betting options, such as five, and each betting option has a separate button 30.
Speakers 32 generate stereo sound. A microphone 34 may allow the player to interact with the gaming machine software.
A camera 36 periodically takes digital pictures and video frames, as described in detail below.
Fig. 2 illustrates basic circuit blocks in a suitable gaming device. A control unit (CPU 40) runs gaming programs stored in a program RAM/ROM 43. The programs also include software files used to carry out the methods described herein, including a face recognition program 44, a motion detection program 45, and a clothing/appearance detection program 46.
Multiple alternative animations (images) are also stored in the RAM/ROM 43 and are selected for display based on the visual detection of a player or spectators, as described below. The rules software for determining which stored animation should be displayed based on the analysis performed by the programs 44-46 is also contained in the RAM/ROM 43. The also contain any audio files and audio rules software for selecting audio files based on the visual detection of the player or spectator. All memory accessed by the gaming machine, even if distributed, is grouped herein in the single term "memory" since the specific hardware used for the memory is not relevant to any particular embodiment.
A coin/credit bet detector 48 enables the CPU 40 to initiate a next game and generate credits. A paytable ROM 49 detects the outcome of the game and identifies awards to be paid to the player. A payout device 50 pays out an award to the player in the form of coins, a coded paper ticket, credits on a smart card or magnetic strip card, or any other form upon termination of the game or upon the player cashing out. A display controller 52 receives commands from the CPU 40 and generates signals for the various displays 54. If a display 54 is a touch screen, player commands may be input through the display screen into the CPU 40. All components may be connected to a single bus.
=

7 Operation In one embodiment, the player's face is analyzed using the digital camera 36 and the face recognition program 44 to determine the player's age.
Fig. 3A and the top down view of Fig. 3B illustrate the typical position of a player's 58 face relative to the camera 36. Although the camera 36 may have a wide field of view, in the face recognition phase only the central portion of the picture frame is analyzed since it contains the player's facial features.
The operation of the gaming machine 10 when using face recognition of the player 58 is described with respect to the flowchart of Fig. 4.
In step 60, the software detects that a new player 58 has just deposited money for credits or has inserted her player tracking card into the gaming machine 10. and the camera 36 is controlled to take a picture of the player (step 62).
The picture is analyzed using any suitable face recognition software (step 64), such as the SHORETM (Sophisticated High-Speed Object Recognition Engine) program commercially available from Fraunhofer Institute for Integrated Circuits. This particular program detects the positions of the person's face and eyes, determines the gender and age, determines the expression (e.g., happy, surprised, confused, etc.), and other information.
In the example of Fig. 4, the player's gender and approximate age are detected (step 66).
The detected age may be categorized into one of the following groups, for example: below 40.
40-60, and above 60, since the specific age is not important. The different groups of players are generally assumed to have different preferences for style, music, and culture and have different physical attributes.
The gaming program contains a variety of rules that are automatically triggered by the player's detected gender and age group. These different rules cause the displayed animation on the displays 12 and 14 to change as described below.
Regarding age-related rules, the displayed game animation, sounds, and the game itself may automatically be adapted to what are typical characteristics of a player in one of

8 the age groups. The changes in the animation, sound, or game may relate to the music (or sound effects) presented, the game theme (e.g., themes relating to events/styles from the 1950s, 1960s, 1980s, 2000s, etc.), the increasingly poor eyesight as a player ages, the complexity of the game, etc. For example, as shown in step 68, the following features may be adapted to the detected age group: the selection of games (e.g., in a multigame gaming machine); the game content (game characters, symbols, game theme, sounds, rumble feature, haptic responses, etc...); alpha-numeric font sizes (enlarged with detected ages over 40);
color scheme and screen contrast/brightness; the user interface and game symbols (size/position of buttons, varying timeouts for decision making, size of symbol/reels/reel shape, etc.); and sound volume adjustments may be made.
Regarding gender-related rules, the displayed game animation and the game itself may automatically be adapted to what are typical preferences of a male or female player in the detected age group. For example, as shown in step 70, the game theme and/or graphic style changes accordingly such as the use of male/female game-characters and male game themes (e.g., car, sport, action) vs. female themes (e.g., nature, fantasy);
the color scheme adapts to gender; voice-overs of game change accordingly such as from male to female;
cabinet ergonomics adapt accordingly; and sound volume adapts accordingly (assuming males want louder sounds).
The various adaptions that are most preferred for certain ages and genders may be determined by empirical testing.
The game designer may have any number of stored alternative animations (displayed images) in the RAM/ROM 43 for each combination of age and gender. The animation may be part of the main game, the bonus game, and/or the user interface. In the context of this disclosure, the term "animation" refers to any displayed image (including letters, numbers, characters, etc.) on the display screen.
The animation may also be adapted to the player's detected facial expression.
For example, a message or animation may be selected in an attempt to cause the player to smile, and the animation adapts to whether the software recognizes that the player is smiling.

9 As shown in the flowchart of Fig. 5, the player's face (i.e., a set of standard digital markers generated by the face recognition software) may also be compared to stored images (stored digital markers) of registered players (steps 72-75). The stored images may have been obtained when the player played other gaming machines with the camera feature, or the stored images may be from when the player initially registered for a player tracking card. If there is a match (step 78), the player's stored gaming history is then known to the system.
The gaming machine may then display a personalized message (step 80) such as, "Welcome Back", and offer the player the option to present content based on the player's previous playing preferences (e.g., specific games in a multigame machine). If there is no match, the game may be carried out without such a personalized message (step 82).
The camera and software may also detect non-players that are spectators or just passing by the gaming machine. Fig. 6 is a top down view showing various spectators or passersby 86-88 and the wide field viewing angle of the camera 36. In such a case, it is desirous for the gaming machine 10 to attract those potential players by adapting its display to one or more of the detected people. Fig. 7 illustrates certain steps performed by the gaming machine in its attract mode (step 92). The camera 36 periodically (e.g., every 0.1 second) takes a picture frame encompassing a wide angle to detect nearby people (step 94).
The face recognition software analyzes the peoples' faces, clothing, body types, and movement. The rules are then applied to a selected one of the spectators to determine the spectator's identification, gender, clothing, body type, movement, etc. (step 96). The detected features are then categorized and applied to the attract mode animation rules to modify the attract mode images accordingly (step 98). In other words, the recognition software is used to select one or a combination of stored animations to display. For example, as shown in step 100, a selected stored character (which most looks or dresses like the spectator) "looks" in the direction of a moving spectator and may address the spectator, such as by referring to the spectator's actual appearance (clothing); a displayed character follows the spectator in a coordinated fashion across several linked gaming machines' displays; a displayed character selected from a library of characters that appears most similar to the spectator appears on screen; and a displayed character interacts with a spectator by recognizing the spectator's speech (via a microphone 34 in the GM) and responding via the speakers 32.

Spectators who are recognized from a comparison to stored images (step 102) may be identified on screen and asked to play by an animated character or a message.
If the spectator is recognized, the game offered by the GM may be changed to be a historically preferred game by the spectator. The GM may present a customized message to a recognized spectator on an overhead display (e.g., during a community game with linked GMs).
As shown in Fig. 8, motion detection software may also be applied to video frames taken by the camera 36 while the player 58 is actively playing a game. The player's motions are applied rules to adapt the animations displayed on the gaming machine to the player's motions. In Fig. 8, the player initiates the game by inserting money or a card and obtaining credits (step 110). At any point in a game, such as during a bonus game that involves player input, the camera takes a video of the player (step 112) and the software detects the motions of a recognized object (step 114), such as the player moving her finger or hand to wave a magic wand in the bonus game. The motion detection software then triggers various animation rules that causes the animated object to move in accordance with the player's movement, or causes an animated character to move (step 116). Various examples are given in step 118, including: player moving a finger or hand causes the display of moving action to correspond to finger movement; player pointing finger selects icon player points to, such as in a bonus game; raising a smartphone in front of the GM lowers the sound volume automatically; lighting a cigarette lighter ignites torches in an ancient themed bonus round;
detecting a player turning her head away from the GM causes important events/situations of the game play to be delayed until the player's attention is present again;
player's eyes (gaze direction) are detected to cause important information to be displayed exactly at the spot the player is looking at; tracking the gaze of players allows the analysis of points of interest to optimize visual game content (evaluation of alternative graphics); and detecting a new player sitting down (new player's head sufficiently proximate and centered to camera) automatically causes the screen to present an active welcoming of the new player (e.g., game instructions displayed rather than normal attract mode).
The various animations may be displayed on either of the displays 12 or 14 in Fig. 1.
In one embodiment, the adaption only affects the images on the top display 14 so as not to affect the game displayed on the bottom display 12.

Other examples of using a visual capture by the camera include:
= The camera system detects the brightness of its environmental light and adjusts screen settings accordingly to increase player convenience and save energy = If a group of spectators observes a community game playoff, they get recognized as such, they get specific content (messages, games, etc.) on the overhead display to "onboard" them to the community game = Use of an array of several cameras that are viewing different areas of a room o to track players across a venue o to detect their skeletons even if their bodies are partly hidden by objects (desk, cupboard, etc.) o Even cameras in players' devices could be used and integrated (smartphone, tablets) = The camera recognizes brands of player's clothing and adapts animation to show characters with similar clothing (e.g., by modification of game content) = If a player's glass gets empty, the GM recognizes this early enough to automatically call for the waiter to come to the player = The camera acts as a mirror, so the player and spectators can see the player's face on the gaming machine's display screen or on an overhead display = The camera reads various codes (QR, barcode, logos, etc.) and processes the data and/or modifies the displayed content = The camera records special moments of the players sessions (audio, video, stills) and provides a functionality o to share these moments via social media channels o to send the data to other devices (smartphone, tablet, etc.) = Offer a "replay" functionality of important game situations = Use a 360 degree rotatable chair in combination with a camera to record a model of a player's head or body = Use two cameras on both edges of a gaming machine to create a stereoscopic 3D-picture/video of a player =

The term gaming machine, as used herein, includes any computer device that is a dedicated gaming machine, typically housed in a special cabinet for security, or any computing device that has multiple uses but is temporarily configured (by programming) as a gaming device, such as a home computer, a laptop computer, or a smartphone. The term gaming machine console, as used herein, refers to a gaming machine console of the type used in a licensed establishment (e.g., a casino). The gaming machine displays at least a game of chance involving a pseudo-random element, such as a video reels game, a card game, a wheel spinning game, or any other game of chance.
A gaming machine, in the context of this disclosure, is distinguished from an interactive amusement game (not considered "gaming") where the player's movements directly control an image (an avatar), such as for playing a simulated sports game. It is known to use a camera for directly controlling an avatar in an amusement game to emulate movement of the player;
however, such controlling of an avatar does not relate to the very different uses of the embodiments described above in the field of gaming, such as configuring a game of chance for the detected age or gender of the player, or attracting passersby to a gaming machine, etc.

Claims (18)

EMBODIMENTS IN WHICH AN EXCLUSIVE PROPERTY OR PRIVILEGE IS
CLAIMED ARE DEFINED AS FOLLOWS:

1. A gaming machine comprising:
at least one display screen for displaying a game of chance;
an image capture device for taking at least one picture of at least one non-player in a field of view of the image capture device while the gaming machine is in an inactive game state;
a processor for:
controlling the at least one display screen to display, when the gaming machine is in an active game state, the game of chance, the game of chance having a pseudo-random element, and an award to a player based on an outcome of the game;
detecting physical characteristics of the non-player from the picture, the physical characteristics detected comprising a direction of walking by the non-player past the gaming machine and at least one of gender, age, clothing, body type, and movement; and displaying on the at least one display screen, when the gaming machine is in the inactive game state, a customized animation emulating detected physical features of the non-player, where the detected features used for customizing the animation comprise a direction of walking by the non-player past the gaming machine and at least one of gender, age, clothing, and body type of the non-player.

2. The machine of Claim 1 wherein the animation comprises images that are displayed by linked gaming machines in a coordinated fashion as the non-player walks past the linked gaming machines.

3. The machine of Claim 1 wherein the detected physical characteristics of the non-player comprise the non-player's clothing, and the animation comprises characters with clothing similar to that worn by the non-player.

4. The machine of Claim 1 wherein the detected physical characteristics of the non-player comprise the non-player's facial or body features, and the animation comprises a character with face or body type similar to that of the non-player.

5. The machine of Claim 1 further comprising:
a housing, housing the at least one display screen and processor;
a plurality of sets of alternative audio files stored in a computer readable memory accessible by the processor to cause an audio file to be reproduced by a speaker mounted on the housing;
audio rules instructions stored in the memory for causing the processor to associate detected physical characteristics of the non-player with one or more certain sets of the audio files; and sound generation instructions stored in the memory for causing the processor to control the speaker to reproduce the one or more certain sets of audio files selected by the audio rules instructions based on the detected physical characteristics of the non-player.

6. The machine of Claim 1 further comprising:
a housing, housing the at least one display screen and processor;
a plurality of sets of alternative audio files stored in a computer readable memory accessible by the processor to cause an audio file to be reproduced by a speaker mounted on the housing;
a microphone in communication with the processor, the processor and microphone being configured to detect audio responses of the non-player;
audio rules instructions stored in the memory for causing the processor to associate detected audio responses of the non-player with one or more certain sets of the audio files; and sound generation instructions stored in the memory for causing the processor to control the speaker to reproduce the one or more certain sets of audio files selected by the audio rules instructions based on the detected audio responses of the non-player.

7. The machine of Claim 1 wherein the image capture device is mounted on a housing of the gaming machine.

8. The machine of Claim 1 wherein the processor is configured to detect physical characteristics of the non-player by comparing a picture of the non-player's face to stored images and determining an identity of the non-player if a match is found.

9. The machine of Claim 8 wherein the processor is configured to control the display screen to display a personalized message on the display screen.

10. The machine of Claim 8 wherein the processor is configured to operate in an attract mode for a game presented to the identified non-player based on stored playing preferences of the non-player.

11. The machine of Claim 1 wherein the processor is further configured to detect physical characteristics of the non-player from the picture, the physical characteristics detected comprising facial features, and wherein the detected features used for customizing the animation further comprise facial features of the non-player.

12. A method performed by a gaming machine having a digital camera comprising:
causing a processor of the gaming machine to cause the camera to take at least one picture of at least one non-player in a field of view of the camera while the gaming machine is in an inactive game state;
causing the processor to detect physical characteristics of the non-player from the picture, the physical characteristics detected comprising a direction of walking by the non-player past the gaming machine and at least one of gender, age, clothing, body type, and movement; and causing the processor to produce signals for causing a display screen of the gaming machine to display, during an attract mode of the gaming machine when the gaming machine is in the inactive game state, a customized animation emulating detected physical features of the non-player, where the detected features used for customizing the animation comprise a direction of walking by the non-player past the gaming machine and at least one gender, age, clothing, and body type of the non-player.

13. The method of Claim 12 further comprising causing the processor to produce signals for causing the animation to comprise images that are displayed by linked gaming machines in a coordinated fashion as the non-player walks past the linked gaming machines.

14. The method of Claim 12 wherein the detected physical features of the non-player comprise the non-player's clothing, and the animation comprises one or more characters with clothing similar to that worn by the non-player.

15. The method of Claim 12 wherein the detected physical characteristics of the non-player comprise the non-player's facial or body features, and the animation comprises a character with a face or body type similar to that of the non-player.

16. The method of Claim 12 wherein the detected physical characteristics of the non-player comprise facial features and wherein the method involves causing the processor to compare a picture of the non-player's face to stored images and to determine an identity of the non-player if a match is found.

17. The method of Claim 16 further comprising causing the processor to produce signals for causing the display to display a personalized message for the identified non-player.

18. The method of Claim 12 further comprising causing the processor to detect physical characteristics of the non-player from the picture, the physical characteristics detected comprising facial features, and causing the processor to use facial features of the non-player for customizing the animation.