CA2790911C - Displaying information responsive to selecting an advertisement in an electronic program guide - Google Patents

Abstract

A method of using an electronic program guide involves displaying a plurality of television schedule information items in a display that indicates the time and channel for at least a portion of the displayed television schedule information items, selecting an advertisement, displaying the selected advertisement, receiving a user selection selecting the displayed advertisement, and in response to receiving the user selection, displaying information about one or more products related to the displayed advertisement.

Description

DISPLAYING INFORMATION RESPONSIVE TO SELECTING AN
ADVERTISEMENT IN AN ELECTRONIC PROGRAM GUIDE
BACKGROUND OF THE INVENTION
The present invention generally relates to systems and methods for providing information to television viewers, and more particularly to systems and methods for allowing the viewer to retrieve, search, select and interact with television schedule information located in a remote database, computer network or on-line service, e.g., a network server on the Internet or World Wide Web.
As the number of television stations in a metropolitan area or on a cable network has increased, the number of programs of potential interest that are presented to a viewer has risen dramatically. With the use of dish antennas capable of receiving direct satellite signals, the multitude of programs available to the viewer has further increased.
Consequently, television schedule systems that are provided directly on the viewer's television screen have been developed to assist the viewer in sorting through these various programs and determining which programs to watch or record. One such television schedule system is disclosed in commonly assigned U.S. Patent No. 5,353,121 (Young et al.). In one embodiment of Young, the television schedule includes a series of menu screens having an array of cells corresponding to different television programs. The viewer may scroll through the cells to view which television programs are being presented on various channels at various times. In addition, the viewer may select certain cells to obtain more information on the associated program or to pull up other submenus with additional options.

la The recent development of television schedule systems, such as the above described patent to Young, have created many new challenges and opportunities. One such

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challenge and opportunity is to provide viewers with = additional information .associated with a particular ' program in the television guide'. As a television viewer is browsing through the television ,programs, he or she may laish to obtain more information relating to specific areas of ,interest or concerns aSsociated with the show, such as the actors, actresses, other movies released = during the same time period,' or travel packages. or . promotions that may be available through primary, secandary br third party vendors. offering this type of =
information to the television viewer can be difficult, .
however, because there are hundreds of different programs broadcast every day. In addition, the available information changes at a rapid pace, which makes it even more difficult to provide this information in .present television schedule guides.
In television broadcasting, it may also be desirable to interact with the viewer. There are many commercials.
and programs - which request viewer action such .as purchasing an advertised product, making a monetary Contribution, responding .to a survey, answering a = question, or participating in contests with other =
viewers, for example. One problem= with this existing = . system is that it is often difficult to motivate a viewer to request information or send in a contribution after =
the broadcast of the commercial or program. Viewers will ,often forget the advertisement or Simply lose motivation to spend= money or request inforMation after the commercial or program is over. Another problem is that . 30 companies sponsoring these commercials or.programs would often like to provide their. viewers With further information, if the viewers could be identified or if the viewer requests the additional information. Thus, it = =
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would be desirable to provide'a ready and efficient= -method tofacilitate an exchange' of information between = television viewers and producers, promoters and advertisers .during the broadcast of the commercial or = = =
SUMMARY OF THE INVENTION
The present invention provides systems and -methods =
for providing television schedule information on a visual =
= 10 interface, and .for allowing the viewer to retrieve, search, select and interact with information located in a = remote database; Computer. network or. on-line service, such as a netwOrk server on the Internet' or 'World Wide' Web.
.The television- schedule information can be . =
displayed on a= variety of visual interfaces, such as = television screens, computer monitors, .PCTV screens and the like. The television schedule information may be stored on the viewer's computer, television, PCTV, -or a remote server (e.g.., a web site), or the television 26 schedule information may be downloaded from -a remote .
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= =I _database or computer network, to the viewer's computer, = .television or'PCTV. The present invention also provides, aystems and methods for allowing the' viewer to. navigate and interact with a program guide that, is displayed, for example, on' the viewer's television screen. . The' program guide 'will usually include a schedule information area that -depicts .the= programs that are being presented on, each channel at each time during the day, week or month..
= With an input device, such as a remote "control device', . pointing device, mouse, keyboard, microphone or the like, . the viewer can browse through the schedule information area and/or obtain More infOrmation about prograMs of = = particular interest. = =

In accordance with one aspect of the invention, there is provided a method. The method involves generating for display a plurality of media identifiers in a display screen, selecting an advertisement, generating for display the selected advertisement, receiving a user selection selecting the displayed advertisement, and in response to receiving the user selection, generating for display information about one or more products related to the displayed advertisement.
The method may further involve ordering the one or more products and a service by selecting the displayed advertisement.
The method may further involve accessing a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.
The method may further involve scheduling a recording of a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.
The method may further involve ordering a pay media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.
The one or more products may be contextually related to a particular media asset.
The one or more products may be contextually related to a media asset that is currently being viewed.
In accordance with another aspect of the invention, there is provided a system. The system includes means for generating for display a plurality of media identifiers in a display screen, means for selecting an advertisement, means for generating for display the selected advertisement, means for receiving a user selection selecting the displayed advertisement, and means for, in response to receiving the user selection, generating for display information about one or more products related to the displayed advertisement.
5 The selected advertisement may be displayed simultaneously with the plurality of media schedule information items.
The selected advertisement may be displayed in a horizontal relationship to the plurality of media schedule information items.
The selected advertisement may be displayed in a vertical relationship to the plurality of media schedule information items.
Selecting an advertisement may be independent of a user's selection of a media asset identifier.
The displayed advertisement may include one or more of text, graphics, and video.
The system may further include means for ordering the one or more products or a service by selecting the displayed advertisement.
The system may further include means for accessing a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.
The system may further include means for scheduling a recording of a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.
The system may further include means for ordering a pay media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.
The one or more products may be contextually related to a particular media asset.
The one or more products may be contextually related to a media asset that is currently being viewed.
BRIEF DESCRIPTION OF THE DRAWINGS
Fig. 1 is a schematic view of a representative computer system coupled to a television system;
Fig. 2 shows an example of a television schedule guide as displayed on a computer screen along with a user input device;
Fig. 3 illustrates a computer accessory for the computer system;
Fig. 4 illustrates a recording device connector for the television system;
Fig. 5 illustrates a process flow chart for the installation procedure;
Fig. 6 illustrates a process flow chart for the operation of the schedule/control system herein;
Fig. 7 illustrates several arrangements for providing television schedule information from a database to a television for display;

Fig. 8 illustrates an interactive television schedule = system according to the invention incOrporating a cable system coupled to a television system;
Fig. .9 illustrates a preferred arrangement for providing television schedule information' from the cable system of Fig. 8 to a television for display to the viewer;
Fig. 10 illustrates a system and method for accessing = television schedule information at a network file server on the = internet;
= 10 Fig. 11 schematically illustrates a system and method for viewer interaction with commercial advertisers and program = sponsors within the television schedule information system of == the present invention;
'Figs. 22A and 12B are schematic views of a representative program guide and, a channel guide, respectively, for use with the television system of Fig. 1;
Figs. 13A-13C are schematic views illustrating a method for selecting a program information menu, moving to the program guide of Fig. 12A and browsing through information menus from other programs;
= Figs. 14A-14E illustrate A Video On Demand menu and an associated submode menu;
Figs. =15A-15c illustrate a method for accessing and sending mail messages;
Figs. 16A-16C'illustrate a Services Menu and a method for accessing special services and for purchasing items; and .
Pigs. 17A-17F illustrate a system and method for contextually linking a program to a database on a computer network.
' 30 DESCRIPTION OF THE SPECIFIC EMBODIMENTS
The present invention provides systems and methods for providing television schedule information to a viewer, and for allowing the viewer to link, search, select and interact with information in a remote database, computer network or on-line server, e.g., a network server on the Internet or World Wide Web. .The television schedule information can be displayed *

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on a variety of viewer interfaces, such as televisions.
screens, computer monitors, PCTV screens and the like. The television schedule information may be stored on the = viewer's computer, television, PCTV, or a remote server (e.g., 'a website), or the television schedule information may be downloaded from a remote database or computer netwOrk-to the viewer's computer, television or PCTV. Suitable television schedule systems or video guides that can be used with the present invention, are described in commonly assigned U.S. Patent Nos.- 5,353,121 and 5,472,266. The systems and methods of the present invention may also be useful with video guides available under the name of SUPerGU1deTM from the SuperGuide Corporation of Shelby, North Carolina.
In one embodiment, the invention incorporates an interactive computer system which 'assists the viewer in utilizing television schedule information and linking 'with a database to search and retrieve information. Preferably, . the information is contextually related-to television programa within the television schedule information.
Referring to' the drawings in detail, wherein like elements are indicated by like numerals, a representative television schedule system 2 for use with the contextual linking system and method of the present invention is illustrated in Figs.
1-7. As shown in Fig. 1, schedule system includes a computer system 10 coupled to a television system 30.
Computer system 10 includes a standard computer 12_ which is, for example, any available personal.computer (e.g., IBM
compatible, Macintosh, and the like). Computer 12 can also -be located within a set-top box, (e.g., a Direct Satellite Signal box). Computer 12 contains a hard drive 14, a processor 16 and a disk input 18 for providing computer. 12 = 35 with various, additional software; An input device 20 = allows a viewer to interact with computer 12 and/or a television schedule guide (described below and illustrated in Figs. 12-17). Line 23 is connected to an .available serial, parallel or other data port 23 on computer 12. This =
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line 23 is used to connect other devices/components to computer 12.
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In another embodiment, computer system 10 may be combined with television system 30 to form a PCTV. In this embodiment, the computer will usually include a processor that may be used solely to run the program guide and associated software, or the processor may be configured to run other applications, such as word processing, graphics, or the like. The computer will usually. be incorporated into the television set so that the television display can be used as both a television screen and a computer monitor.
Alternatively, the television may be incorporated into the computer so that the computer monitor performs this dual function. Usually, the PCTV will include a number of input devices, such as a keyboard, a mouse and a remote control device, similar to the one described above. .However, these input devices may be combined into a single device that inputs, commands with keys, a trackball, pointing device, =
scrolling mechanism, voice activation or a combination thereof.
Television system 30 includes a television 32, which may be any Commercially available television, and a user input device 20. Television system 30 may or may not include a video tape recorder (VCR). In this embodiment, VCRs 34 and 36 are coupled to television 32. These VCRs 34 and 36 can be, for example, any commercially available VCRs or any other type of recording device (analog or digital). =
Input device 20 allows the viewer to interact with television 32, VCR 34; and/or VCR 36. -Input device 20 may be a'remote control, keyboard, mouse, a voice activated interface or the like. A line 37 is used to connect other =
devices to VCR 34. other devices can also be connected in . series between VCR 34 and television 32 via line 38. With this configuration, computer 12 (or computer system 10) and television 32 (or television system 30) can be located in different rooms within a private residence or a commercial building.
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In one embodiment, a computer program provided on diskettes, a CD ROM or other medium contains the software = needed for receiving, organizing and displaying data for the = = television schedule guide. These diskettes are inserted in 5 disk input 18 and the software for these diskettes is stored within computer 12 on hard drive 14 or on another mass storage location. This action can be performed by, for example, the user or a serviceperson. The computer program can also be provided, for example, via downloading from a satellite 24, 10 transmission through the internet or other on-line service, or transmission through another type of land line 22 (e.g., coax cable, telephone line, optical fiber, or the like).
= In addition to the computer program, data for the basic schedule information and other related data (e.g., data relating to a particular show) are needed for the generation and maintenance of the television schedule guide. These data = are received, in the preferred embodiment, via line 22; they can also be provided via a satellite broadcast from satellite 24. Additionally, the television schedule information and related data can be sent directly to television 32 via satellite 24. In this arrangement, the television 'schedule information and related data does not have to be ' transmitted from computer system 10 to television system 30.
In one embodiment, line 22 is a telephone line which =
provides access to the internet or other on-line service via, for example, a regular modem or direct modem access to a schedule provider. The schedule data are then provided to the viewer from .a remote database via the Internet or other on-line service, or directly from the service provider. As stated above, line 22 can also be, for example, coax cable, optical fiber or any other land line. which can provide data to computer , 12. The software program saved on hard drive 14 then utilizes the data received on line 22 to generate a television schedule guide. The user can retrieve this generated television = 35 schedule guide when desired.
Fig. 2 shows an example of a television schedule = guide as displayed on a computer screen along. with a=user input device. In the preferred embodiment, the television schedule =
=

= information is provided in a grid-like display on computer screen 50. In this example, various channels are provided on the Y-axis of the grid guide, and various times are . provided-on the X-axis of the grid guide. This display can also contain special instructions for the user in screen area 52 and advertisements directed to the user in screen , area 54. The television Schedule guide in Fig. 2 has been = customized by a user such that only channels 2, 3, 4, 5, 7, HBO, SHO and PBS are included in the displayed guide. In one embodiment, .a television within computer system 10 or television system 30 can be used a computer screen 50.
The user, via input device 60, can scroll throughout ' the television schedule information provided in the grid guide. User input device 60 can be, for example, a keyboard with arrow keys, a. computer pointing device (e.g., a = mouse)or a voice recognition input. By Utilizing user input device 60, a user can sort, mix, and do a special customized line-up of channels within the television schedule guide =
= displayed on computer screen 50. In addition, the user can automatically tune to a desired program or can select different programs for automatic recording, For more information on automatic tuning and automatic recording, see U.S. Patent No. B1 4,706,121.
In another embodiment of the present invention, the computer 12 is equipped with a television/video board that contains a tuner. When this television/video board is located in computer 12, a computer user can-view selected television programs/shows on computer monitor 50.
Therefore, when a user selects a television program for automatic tuning, the television/video board is tuned to the channel carrying the selected television program such that = 35 the selected television program is automatically displayed on computer monitor 50.
In the embodiment of the present invention shown in Fig. 1, two programs provided at the same time can be =

automatically recorded because two VCRs 34 and 36 are present. , The user need only select two programs for recording and the present invention will automatically cause the programs to be recorded when they are aired in an unattended fashion. The user can also directly select which device or devices will be recording or tuning for each selected program. For example, = . the user may wish to have M.A.S.H. 62 recorded by VCR 34 and = I LOVE LUCY 64 recorded by VCR 36.. In this example, the = computer software on hard drive 14, at the program start time, (1) tunes VCR 34 to the channel carrying I LOVE LUCY, (2) turns I
VCR 34 "on", and (3) activates the record function On VCR 34; =
= If I LOVE LUCY starts at the same time as M.A.S.H., the software also, at approximately the same time, (1) tunes VCR 36 to the channel carrying M.A.S.H., (2) turns VCR 36 "on", and

(3) activates the record function on VCR 36. At the program end time for M.A.S.H., the software turns "off" the record function, and then turns "off" VCR 34. The same sequence takes place for VCR 36 when the program end time for I LOVE LUCY
occurs.
. 20 In the preferred embodiment, two electronic devices_ are used to provide the schedule/control system herein. These = two electronic devices allow for the interaction between computer system 10 and television system 30. The first electronic device is a computer accessory and the second is a video tape recorder controller/connector (VCR connector). The second electronic device can also be.a television connector, set-top box connector .and the like.
'Fig. 3 illustrates a computer accessory for the computer system. Computer accessory 70 is any external hardware capable of controlling television 30, VCR 34 and/or VCR 36. In the preferred embodiment, computer accessory 70 is connected to computer 12 through available' serial, parallel or other port 23. Clock 72, located within computer accessary 70 in the preferred embodiment, maintains current time.
Battery.74.provides a continuous Supply of power when :the . computer accessory's regular available power is not present.
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Memory 76 contains the key parameters needed for recording and/or tuning to a selected television program. These =

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'parameters include the date of the program, the start time for the program, the end time for the program, the television channel providing the program, and which peripheral device shall be addressed for recording or viewing the program.
Processor 80, also located within computer accessory 70, uses the software in the computer system to provide memory 76 with these key-parameters. Memory. 76 is a random access memory (R.70) and RF transmitter 78 is, for = example, similar to a transmitter provided in e portable telephone or RF wireless headphones. RP transmitter 78 may be substituted with, for example, IR emitters, modulated light signals (i.e., signal sent through optical fibre), or even a hardwire connection. In the preferred embodiment, RF transmitter 78 is used in conjunction with a remotely located VCR connector 90 to communicate parameters needed for automatic tuning and/or automatic recording to television system 30. Processor 80 uses clock 72 and memory 76 to provide the information needed for transmission by RF transmitter 78.
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Fig. 4 illustrates a recording device connector for the television system. In the preferred embodiment, recording device (e.g., VCR) connector 90 is coupled to VCR 34 in television system 30, via line 37. This connector 90 can also ' be a television connector which is connected to television 32.
= VCR connector 90 contains RF receiver 94 which receives the information transmitted from RF transmitter 78. Infrared (IR) driver 96 then works in conjunction with IF. driver 96 and IF.
emitter 98 to provide any necessary signals to other peripheral devices within television system 30. Processor 99 assists with this process.
For example, if a user decides to tune the television to a certain program which is presently available or to schedule the television to be tuned to a certain program at a future time, the user moves the cursor with user input device 60 to the .desired show within computer screen 50 and enters it ("enter" key with a keyboard or"clicking" with a mouse). The information is provided to computer accessory 70 via line 23 and then automatically transmitted via RF
transmitter 78 to RF receiver 94. IF. driver 96 and IF.
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=
. 14 emitter 98 then take the information from RF receiver 94 and immediately tune the television 32 to the channel providing - the selected television program. More than one IR driver 96 may be used for the present invention, for example, one IR
driver may be used for television 32, and another IR driver may be used for VCR 34. in addition, computer accessory 70 and VCR connector 90 (or the alternative devices which = provide their functions as described below) can be located in different rooms Within a private residence or a commercial building. =
If the user has selected a program from the computer for recording on VCR 34, at the selected program's start =
time, the information for activating and recording on the VCR is automatically sent from RF receiver 94, through VCR
connector 90, to VCR 34 via line 37. Thus, in the preferred embodiment, at the start time of the selected program, (1)-the VCR is turned "on", (2) the tuner (or external device) is tuned to the channel carrying the selected program, and (3) the record function of the VCR is activated. Later, when the program end time occurs, the record function of the VCR is turned "off", and the VCR is turned "off". In this arrangement, IR driver 96 and IR emitter 98 are not used.
In the preferred embodiment, when IR.driver 96 and IR =
emitter 98 are used,. they act in the same way that a remote control would act to'controrthe other peripheral devices (e.g., television 32, VCR 36, and the like) within television system 30. For example, if two programs occurring at the same time are selected for automatic recording, IR driver 96 and IR emitter 98 are used to (1) .35 tune the tuner on a second VCR to the channel carrying the selected program, etc. For additional information on how an IR emitter can be used to act as a remote control, see U.S.
Patent No. 5,151,789 to Young.
In another embodiment of the present invention, VCR
connector 90 is connected in series between VCR 34 and . . .

14a television 32 via line 38. In this arrangement, IR driver 96 and IR emitter 98 are not needed because information received by RP receiver 94 can be sent to either VCR 34 or television 32 =
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via line 38. For example, line 38 is used to transmit the data for automatic tuning. When a user selects a television program for immediate viewing, a tuning command for changing the television tuner to the channel carrying the desired program is = 5 sent from RF transmitter 78 to RF receiver 94. Processor 80 . = then sends this tuning command from RF receiver 94 to = television 32 via line 38.
In yet another embodiment of the present invention, = IR driver 96 and IR emitter 98 are located in computer 10 accessory 70 (see Fig. 3). When this configuration is present, VCR connector 90 is not needed. For example, when a desired television program is selected for automatic tuning, IR driver 9 and IR emitter 98 work in conjunction to tune television 32 to the channel carrying the desired program.
15 Similarly, when a desired television program is selected for automatic recording, V IR driver 96 and IR emitter 98, at the desired program start time, (1) tune the VCR to the channel carrying the desired program, etc. This arrangement can also be used when multiple desired television programs, airing at .20 the same time, are selected for automatic recording. This is done in the same manner as described above. Also, if desired, the data providing the television schedule information to = computer 12 can be organized into a desired format and then transmitted via computer accessory 70 to television 32 for == 25 immediate display on television 32. For automaticV display on television 32 in this arrangement, computer accessory 70 must contain on-screen display generator (cm)) 82.
In yet another embodiment of the present invention, computer accessory 70 is located inside computer 12 (see RF
30 transmitter 78 location in computer 12, Fig. 1) and/or VCR
connector 90 is located inside, for example, VCR 34 or.
television 32. The location of computer accessory 70 and VCR
connector 90 is not critical because the IR emitter allows for remote control of all of the peripheral devices.
35 In yet another embodiment of the present invention, the components of both computer accessory 70 and VCR
= connector 90 are located inside computer 12. Therefore, RF
= transmitter 78 and RP receiver 94 are not required.

=

Computer 12 most likely has an internal battery and clock provided, so battery 74 and clock 74 May not be needed.
' Memory 76 can be provided by hard drive 14. Processor 80 may not be needed because processor 16 can perform its functions.
S In this embodiment, IR driver 96 and IR emitter 98 provide the tuning and recording parameters to television 32 and VCRs 34 and 36 (see Fig. 1 for placement of IR driver 96 and IR
emitter 98 within computer 12). Similarly, if computer 12 contains television/video board 19 in this arrangement, a selected television program can be viewed on computer screen 50. Additionally, a selected television program can be stored within computer 12 in a Memory or mass storage device (e.g., hard drive 14, disk or tape). Thus, no need would exist for the transmission of parameters needed for automatic tuning and automatic, unattended recording, and the associated IR devices 96 and 98 would not be present. Finally .
computer 12, television 30, VCR 37 and all additional electronic devices could be on a home network. In this arrangement, no transmitters- or internal receivers would be -necessary.
Fig. 5 illustrates a process flow chart for the installation procedure. This process flowchart reveals the sequence used for installing the computer program needed for receiving, organizing, and displaying the television schedule information grid guide. This installation process flow allows for an account setup and for the downloading of schedule information. The data needed for the television schedule guide are downloaded to hard drive 14 in the preferred embodiment.
An stated above, diskettes providing the computer program are placed in disk input 18 and installed on hard drive 14. The = user is then asked to input various information. The system first requests the user's zip code at step 110. Billing = information is requested at step 120, and method of payment along with associated information for payment is requested at step 130. In an alternative embodiment, billing information =
(e.g.., credit care information or the like) may be input each time a user connects to an on-line service. Additionally, an automatic confirm may take place at step 120. For example, a = 17 user may already have an identification number from previous system use. Confirmation of this identification number would allow the system to access stored user profile information which contains the user's billing data, In the preferred embodiment, modem speed for the communication setup is requested at step 140 (this step is = optional). The computer program, in conjunction with processor.16, checks to see if the update time interval is = needed at step 150. The update time interval determines how often the television schedule guide information is updated for the user. For example, updates could take place each time computer 12 is booted-up, once a day, or 4 times a week. If the update time interval is needed, a request is sent to the = user at step 160. If the time interval is not needed, a connection to the main site is made at step 170. The main site ,provides the data needed for the television schedule guide and receives information, such as a credit card number for billing = purposes, via line 22. The user can then select which available channels will be displayed on computer screen 50 at step 180. Thus, the user can customize the displayed information at step 180. The user is then asked to input or select IR codes at step 190. These -IR codes are used for communicating with peripheral devices within television system 30. In the preferred embodiment, these IR codes are sent to memory 76 within computer accessory 70. The data needed for the television schedule are then downloaded via line 22 at step 200. Processor 16 and the computer program installed on hard drive 14 work in conjunction to create the schedule guide for display on computer screen 50 at step 210.
'Fig. 6 illustrates a process flow chart for the operation of the schedule/control system herein. At step 250, the user installs computer accessory 70 by coupling it to .computer 12 via available serial or parallel port 23. At step 260, the user installs VCR connector 90 by connecting it to VCR 34 via line 37. At step 270, disk input 18 is used to.
provide hard drive 14 with the software needed for receiving, organizing and displaying data which provides the system's = television schedule guide. This software also supplies the automatic tuning and automatic, unattended recording of the ' present invention. Thus, this software is taken from 5- diskettes and stored/installed on hard drive 14. At step 280, the user or service person performs the installation/set-up procedure set forth in Fig. 5. At step 290, the data needed for updating the schedule information are received via telephone line 22.
At step 300, the user can input any additional desired display parameters for the display of the television schedule guide. For example, the user can have certain channels eliminated from the displayed television schedule guide, or the _user can select a particular order for each of the television channels within the guide. At step 310, the television schedule guide is displayed, upon user request, on computer screen 50 as shown in Fig. 2. At step 320, the user can enter a selection from the television' schedule = guide via user input device 60. The user can select a program for either automatic tuning or for automatic, unattended recording. At step 330, the software determines if the time for the automatic tune or record is equal to the present time. If the program start time is not equal to the = present time, then the software waits at step 360. If the time equals the present time, then the software performs automatic tuning or automatic recording at step 340. The = process flow chart of Fig. '6 is complete.
In another embodiment of the present invention, a computer program located, for example, on hard drive 14 can monitor and track user selections. This computer program can = then by used to provide suggested television programs to the user. Additionally, if desired, the computer program can ,automatically schedule suggested television programs for automatic tuning and/or automatic, unattended recording.
Fig. 7 illustrates several arrangements according to the present invention for providing television schedule information from an external database to a television for display. In one embodiment, on-line information providers = (Prodigy, America On Line, CompUserve, MSN, AT&T, etc.) =

18a provide access to a database which contains the television schedule =
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= -" -. 19 information. These on-line information providers can transmit data to television 100. In this embodiment, a modem within accessory 102 is utilized to provide the data. Accessory 102 is attached to television 100 and directly connected to telephone line 108 via the modem. The modem for access to the on-line service can also be located within television 100.
Software, located either within accessory 102 or television 100, is used to search for and provide the data, along with providing several other features described below.
The available data, displayed on television 100, can emulate what a computer on-line user normally sees when accessing the internet through a personal computer. This television schedule data can also be further enhanced to "tie into" the televisions show that the user is viewing.
Alternatively, accessory 102 may be replaced by accessory 122 which is attached to set-top box 120 (e.g., a cable box). The = data provided via the on-line information provider is then transmitted to television 100 over line 110. Similarly, accessory 132, attached to wiz 130, can be used to obtain the television schedule data. The data would then be transmitted = from VCR 130 to television 100 over line 150. -In another embodiment, the database with the = television schedule information is located in memory 106 within television 100. Controller 101 is used to obtain the data from memory 106 so that it can be displayed on television 100.
Alternatively, the database with the television schedule information could be located in memory 126 (within set-top box 120) or in memory 136 (within VCR 130). Controller 121 or controller 131 would be used to obtain the data which Would then be sent to television 100 for display via line 110 or line 150. Therefore, the technology that enables the = television schedule information to be provided from a database =
to a television for display is not specific to any given data system. In summary, thie technology can be resident in the user's set-top box 120, television 100, VCR 130, personal computer or the like.
The television schedule information provided from a database can be used to provide information which is =
=
independent of the viewer's program choice. For example, from a television schedule guide, the user can utilize remote control 110 to press a Services button. This Services button can be located on remote control 110 or within the television 5 -schedule guide display. When the Services button is pressed, the user is given choices such as News, Weather, sports, Scores, Financial Data, Local Traffic, etc. Using remote control 110, the user can then select the area or title of interest, and the associated information from the database is 10 provided. If accessory 102 is used, a modem accesses the on-line service which provides the information from the database.
Once this connection is made, the user has two-way communication with the on-line service provider. The user can then go deeper into the given selections or, if requested and 15 keyboard 162 is available, can access the Internet and enter chat rooms or other interactive services. In the preferred embodiment, keyboard 162 is either an IR keyboard or connected to port 160 on accessory 102.
In yet another embodiment, a television program title 20 and/or a program's content is contextually linked to an on-line service or to an available database. In this arrangement, a user, in conjunction with the data made available through an electronic program guide (or navigational system), can link, search and select more information _relating to specific areas of interest or Concerns associated with a program or a' program's title. In the preferred embodiment, 'a user of an electronic program guide (e.g., as described above) can conduct .
a search for information about a particular program/television show or for information relating to the show, the actors, the actresses, the show's theme, and other related information through selection via a user interface. This linking of program title and/or program content to additional related information could be operable whenever a program title is accessible in a electronic program guide. Additionally, this linking could be available whenever a user requests it via the .
currently tuned program.
For example, a user previewing the program such as a movie (e.g., "Casablanca") can receive information regarding =

_ = ____ _ = (1) the actors and actresses in that movie, (2) other movies released during the same time period, (3) associated available = products, (4) related travel packages, and (5) advertisements and promotions available through primary, secondary or third party vendors. Utilizing a user interface such as remote = control 110 or keyboard 162, the user can indicate to the electronic program guide what information they would like to view on television 100. The electronic program guide then == lists a selection of choices for the user. In the preferred embodiment, the choices are associated with the context of the selected program and can be changed via the electronic program guide supplier. In the "Casablanca" example, the choices might = be. (1) Other Humphrey Bogart Movies, (2) Other Lauren Racal].
. Movies, (3) Other Movies Released in the Same Bra, or (4) Associated Products. The user selects from the presented choices, and the electronic program guide contacts and communicates with the database of available information for more detailed information relating to the user's choice. Once contact and communication is established between the user and the database of available television information, the electronic program guide acts as an agent to assure that. the . information flow and appropriate data is exchanged. At this point, the user can delve deeper into the available information by selecting from a series of further choices or related topics. For example, if the user chooses (1) Other Humphrey Bogart Movies option, the electronic program guide contacts and communicates with the selected database of available information. The database of available information is then used to collect the requested data of other Humphrey Bogart movies. The selected choice is transmitted and used by the electronic program guide as=its contextual reference for the search. A list with the search results is then displayed on television 100.
Once the user sees the list of other Humphrey Bogart movies, the user can select any of the available titles for recording or watching. In the preferred embodiment, each time the available database is contacted and searched, previously selected movies can be identified. In addition, A user can =
=
=

= select certain types of programs to be recorded or watched before any particular program is available to the electronic .
program guide. Moreover, each time a connection is made to an on-line service, the software can search the database and set the selected types of programs to be recorded. These features enable a consumer to never miss a favorite program.
The system and method of the present invention may be , configured to automatically or manually customize the = .
television schedule guide to an individual viewer or.a group of .10 viewers, e.g., a family. In this embodiment, the remote . control device may be used to select certain programs, and a . memory stores the television programs that have been selected by the viewer. The programs can be selected for a variety of reasons, such as a designated the program as a favorite, placing a reminder to watch the program or, when the television schedule system includes a recording device, placing an automatic reminder to the program guide to record the program.
The user may also customize specific preferences based on a program title. Through a series of repetitive operations, the electronic program guide can select programs, titles or service that the user would likely be interested in. This' can be accomplished through a user interface wherein the user answers preference or choice questions, or 'through heuristic learning accomplished through the electronic program guide.
The electronic program guide would include software for performing this customization.
In an exemplary embodiment, the system includes a database containing each program within the television schedule. The database may be included within a computer integrally combined with the television (e.g., PCTV), a computer that is coupled to the television through suitable = lines, or the database may be accessed from a remote computer, e.g., via the internet or other communication medium. Within .
the database, each program is associated with a variety of criteria or features, such as particular actors, actresses, . directors, the type of movie (e.g., action, comedy) and the like. When the viewer selects a program as a favorite, for = example, he or she will have the option of designating the =
' =

criteria or reason(s) that the program is a favorite (i.e., actor, director, etc.). The computer will include a processor and suitable software for automatically searching the database for other programs having the same criteria.
The processor Will automatically place the programs that include the designated criteria into the selection window and provide visual indication of each program in the matrix of cells in the program guide. In this way, the program guide will automatically customize itself to the individual = viewer to facilitate use of the television schedule. =
Figs. 6 and 9 illustrate an interactive television schedule system 200 according to the present invention which = 15 can access television schedule information from the Internet, and provide user access to the internee. Access to the internet is provided in this embodiment without tying up any lines, and without the need for a personal computer. As shown in Fig. 8, interactive television system = 20 00 includes a cable system 210 coupled to a television system 220. Cable system 210 generally includes a processor 212, and a memory 214. Television system 220 includes a television 222 and a user interface device 240. Similar tO
the above embodiment, television system 220 may include VCRs 25 224 and 226 coupled to television 222. In a specific embodiment, memory 214 of cable system 210 stores software 216, data for the basic schedule guide. In addition to software 216, data for the basi0 schedule information and =
other related data (e.g., data relating to a particular 30 show) are also stored in memory 214 as they are needed for the generation and maintenance of the television schedule guide. This data is received, in the preferred embodiment, via a cable modem 218, which may access the data from the internet. The software 216 then utilizes the data received 35 from cable modem 218 to generate a television =

=
Iii =
=
=

schedule guide. The user can retrieve this generated television schedule guide when desired.
In the embodiment of the present invention shown in Fig. 8, .two programs provided at the same time can be =
- 5 automatically redorded because two VCRs 224 and-226 are present. The user need only select two programs for recording and the present invention will automatically cause the programs to be recorded when they are aired in an unattended fashion, The user can, also directly select which device or devices will be recording or tuning for each selected program. For additional information, see commonly assigned U.S. Patent No 5,151,789 to Young.
. Fig. 9 illustrates an arrangement for providing television schedule information from cable system 210 to a television for display. In one embodiment, cable modem 218 provides access to .a database, which may be on-line;
the database =contains, the television schedule = V information, and the information is transmitted to the television. Software.216 stored in memory 214 is used to search for and provide the information, along with == providing several other features described below. The available data, displayed on the television may be stored in memory 214, within cable system 210, or within a = database 248 within television 222. A controller 252 is used to obtain the data from memory 214 or from database 248 to display it on television 222. From the television schedule guide, the user can further utilize user interface 240 to press a "Services" button. This Services .
button can be located on the user interface or within the television schedule guide display. When the Services button is pressed, the user is given choices such as News, Weather, Sports, Scores, Financial Data, Local Traffic, NetWork, etc. Using the user interface, the user can then select the area or title of interest, and the associated information from the database is provided.
The user can .further access the Internet by choosing Network from the guide using the user interface. Cable modem 218 accesses the Internet, and once connection is = made, the =
=
=

user has two-way communication with on-line service providers.
The user can then access the different on-line services. For example, a user viewing a sporting event may press the Services button, and a different menu will appear with the following 5 choices: (1) Sports Scores, (2) Current Game Statistics, (3) Current Player Statistics, and (4) Associated Products. If the = user selects (4) Associated Products, the software, will notify the cable modem and instruct the cable modem to establish connection with an on-line service provider. The on-line 10 service provider then lists a series of selections associated with the game (e.g., 49er's hats, Giant's Baseball Bats from Louisville Slugger, Nike Spiked Football shoes for Pop Warner, etc.), and the user can interact with the service provider accordingly.
15 Figure 10 illustrates. a system and method for = accessing television schedule information from one or more servers 350 on a computer network 360, such as the Internet or the World Wide Web. The television information guide may be accessed and viewed through a computer system, a television 20 system, a PCTV, or a simple display coupled to 'a communication link, such as a telephone line or the like. In the representative embodiment, a PCTV 362 is illustrated with a user input device 364, such as a remote control, keyboard, mouse or the like, and a communication device 366 for accessing ¨ 25 computer network 360. As discussed above, communication device 366 may-include a wide variety of data lines, such as telephone lines, cable modems, etc.
In one embodiment, the computer network 360 includes =
a plurality of servers 350 and a database 370. The database 370 includes television schedule information, which may be retrieved and viewed on PCTV 362. Servers 350 represent file servers having files, databases or the like. In a = representative embodiment, the computer network S is the World = Wide Web and each server 350 is set up as a network file server addressable by a unique address. For example, the servers 350 . may be configured to follow a common network protocol such as the Transmission Control Protocol (TCP), and the Internet Protocol (IP) (commonly referred to collectively as TCP/IP), =

=
=

and may be assigned a unique IP address or internet domain name. For example, the servers may be assigned the domain name , = ninvoice.com÷. The servers 350 may also have some form of server software installed to permit the system to function as an internet graphics server. For example, the servers 350 may , be configured with HyperText Transport Protocol (HTTP) server software to permit the system to function as an internet ',world.
-wide web u crom server. In this embodiment, PCTV 362 may access servers 350 via the WWW using WWW compatible software by , indicating the system's uniform resource locator address:.
"HTTP://www.invoice.com".
= In another embodiment, the television schedule guide (not shown) is stored as one or more files (e.g., a website) on -one of the servers 350, which can be accessed by any viewer having access to the World Wide Web. The television schedule guide or website may be configured for viewing and interacting-.
with television information directly on-line, or it may be configured for downloading the information into a computer hard drive or other suitable processor. The guide will provide listings information for all channels in the viewer's local cable line-up. Preferably, the guide will be capable of creating personalized TV listings with search and sort features (discussed below) that allow the viewer to call up favorite programming choices based on categories, such as channel, day, actor, movie genre or other desired categories. The guide may also include other information about programs, such as ratings, stars, type of movie (e.g., suspense, comedy, drama, western, musical, children, biography, horror, etc.). This information may be provided on the actual website, or the website may provide means for linking the viewer with 'other websites to provide more information on certain topics and categories.
Since the television guide web site may be accessed from virtually any location in the 'world, it will preferably = include a mechanism for selecting a region from which the television guide is applicable. For example, the television guide may include television schedule information from a variety of countries throughout the world, or the information guide may be limited to the United -States. To obtain =
_ =
=

television schedule information for a particular region, the .
user can select an appropriate state,' city, or other, region, such as a region covered by a particular cable company.
Alternatively, the television schedule guide may provide information for certain networks and stations. (instead of particular channels or stations), such as CBS, FOX, HBO and the like, that are global to all regions of the country. With this configuration, the television guide may include a time zone "
selection so that the guide can automatically be configured for the.particular time zone in which the user will watch television.
In one embodiment of the present invention, the system will include a search-engine that allows the viewer to search for particular types of programs that will be broadcast within a certain period of time. The searCh engine may include categories such as title, description, category, dates, day parts, channels, actor/actresses, directors, etc. In addition, the viewer may obtain more information on the programs within each category. For example, the guide could provide information on movies in many categories, including theatrical, . made-for-TV movies, Spanish, French, etc. The guide can tell you what Clint Eastwood movies are on this week, how many StakTrek episodes this weekend, or whether your favorite = basketball team is on TV this Saturday. The on-line viewer may customize their own listings by title, year, actors, director, run themes, critical star rating, MPAA, warning lines, video laser disc, full descriptions, genre, and holidays with themes.
In another example, the guide could provide information on shows and series, including network shows, first run, British, =
'PBS, cult favorites, syndicated shows, talk shows, local Productions and obscure programs. The user may sort by, for example, title, episode run times, genre, original air date, etc.
In another aspect of the invention, the web site .35 television guide will include a highlight section that highlights particular programs that will be broadcast during the day, week or month. For example, the guide may have a web page that picks a "hot pick" for each day of the week, and =
=
=

provides a picture or video together with descriptive information, such as an editorial.comment, on the video hot pick. In addition, the user may be able to move to other areas where more information can be provided on: particular moves, such as articles, interviews with actors/actresses, editor's choice reviews, commentaries, etc.
In another aspect of the invention, the system will include a variety of files on the same or different network = servers that allow the user to interact with other. users, program sponsors, advertisers, etc. For example, the system may have a web site that allows viewers to chat about certain programs (each program itself may have its own web site). In addition, the system may include a "virtual agent" that = searches existing web sites on the internet and points to web 25 sites that may interest the viewer. The virtual agent will learn from previous user choices to customize the television .guide for each particular viewer.
'Figure .11 schematically illustrates a system and = method according to.the present invention for linking television viewers with broadcasters and.advertisers during the broadcast of a commercial or program. As shown, system 300 includes a viewer interface 302, such as a television, ' computer, PCTV or a television coupled to a computer system.
For convenience, the system will be described as utilizing a PCTV 302. A data line 304, such as a cable modem, telephone = line or other communication link, couples the PCTV 302 with a remote database, network server or on-line-service, such as the Internet 306. A television guide database 308 is also coupled to the Internet 306 for providing the television schedule information to PCTV 302. This information may be downloaded to PCTV 302, or it may be configured for viewing only while the viewer is actually connected to database 308. Alternatively, the television guide may be drawn locally from a processor within PCTV. As shown, a commercial provider 310 (e.g., Budweiser) and/or a television station broadcaster 312 (e.g., ABC) also have databases directly coupled to PCTV 302 or through Internpt 306.
= =

=

=
PCTV 302 may include a memory and a processor with appropriate software (not shown) for searching and retrieving information from databases on the Internet 306 based on user selections. Alternatively, this function may be provided through Internet 306, television guide database 308 or through = . the commercial provider. 310 or broadcaster 312. In this = embodiment, PCTV may access an application or applet (e.g., a Java' applet) having the appropriate software to run the television schedule guide on a display, e.g.; a computer monitor, television display or other user interface.
In one example, the viewer is watching a sports event, such as a football game. One or more icons or other =
visual indicators are located on the television screen in a convenient location, such as the top, right corner. = One of these icons may be an icon that represents the television schedule guide. The viewer can move a cursor or other visual = indicator to the television guide icon and click thereon to open up the television guide as discussed in detail below.
Another icon may be provided, for example, by a commercial sponsor. Moving into and activating this icon allows the viewer to link with a database provided by the commercial sponsor, or to a portion of the television schedule guide database that allows the viewer to purchase an advertised product, make a monetary contribution, respond to a survey, answer a question, or participating. in contests with other viewers, for example.
By way of example, Budweiser may provide a database 310 that allows the viewer to purchase a coupon for a free six-= pack or other items, such as Budweiser T-shirts, hats, etc. .
The viewer may. purchase the coupon, hats, or T-shirts directly through the commercial sponsor, or. through a delivery system provided by the television schedule guide (discussed in detail = below). This type of advertising allows the advertiser to directly target a particular program, and it allows the viewer to directly purchase the products during the advertisement. In addition, viewers will not forget the advertisement or simply lose motivation to spend money or request information after the = commercial or program is over.

=
=
=
In another example, the television network that is broadcasting the program may provide an icon that allows the 5 viewer to access a database 312 providing more information about the football game, previews of upcoming programs = related to the program, such as another football game later on in the week,'or other products and services related to =
. the football game.
10 Figures 12-17 illustrate a sample television schedule -system 200 with a grid guide, and methods for utilizing the television schedule system with the contextual linking =
system and method of the present invention. Of course, it should be recognized that the invention is not limited to 15_ the specific television schedule system shown in figures 12-1/. For example, other suitable television schedule systems ' are described in the user's manual "Using Starsight 2", which is attached to this application as an Appendix, or = commonly assigned U.S. Patent Nos 5,353,121, and 5,479,266.
20 The television schedule system 200 shown in Figs, 12-17,.
= however, is particularly advantageous with the contextual = linking system of the present invention as it enables the viewer to quickly and efficiently browse through the television schedule, and to interact with a wide rage of 25 services that are related to the programs in the television schedule. =
Figures 12A and 12B illustrate a program guide 102 and =
a channel guide 104, respectively, for the television schedule system of the present invention. The program guide 30 102, which is the primary mode in the 'television schedule =
system, includes a number of screen information areas or =
windows in a particular screen where the viewer operates a-.
' input device, such as a remote control, to move around vertically and horizontally and to interact with that screen area's function. Within each screen area are one or more items, typically arranged in a matrix or grid so that the viewer can scroll through the grid to select or activate = items within the grid. Activation of an item will invoke a = Submenu, a Dialog, a Panel, invoke action or the like.
=

=

As shown in Fig. 12A, program guide 102 preferably includes a schedule information area 106 having a program matrix 108 of cells or items that depict the shows that are being presented on each channel at each time during the day.
Program guide 102 conveniently lists the channels in a vertical column to the left of the program matrix 108 and the times in a horizontal row above matrix 108. As shown, the viewer may vertically scroll through a particular time or horizontally = scroll through a channel with the remote control device. As the viewer scrolls through matrix 108, a cursor 110 will indicate the user's location within the matrix 108.
Alternatively, the item may be automatically highlighted with a brighter color to indicate the viewer's location. Preferably, program matrix 108 will also be shaded to indicate the portion of each show that has already been presented. For example, as shown in Fig. I2A, the shading extends to 7:48 (the current time as indicated at the bottom right of Program guide 102) to indicate which portion of the show the viewer has already missed.
An shown in Fig. 12A, program guide 102 includes a number of other information areas. For example, program guide 102 includes a mode menu area 112 that indicates the currently active mode (i.e., program guide 102) and allows the viewer to pull down a mode menu 114 (see Fig. 13A). Program guide 102 also includes a date area 116 that indicates the date reflected in program matrix 106 and allows the viewer to pull down a date submenu 116 to change the date. In other submodes, the submode menu will display options for ordering or displaying lists that are appropriately related to the submode. A proportional scroll bar 120 located to the left of program matrix 106 is visually proportional to the total information in program matrix 106 to provide visual feedback as the user vertically scrolls through matrix 106. In addition, scroll bar 120 may be used for large-scale movement through hundreds of channels/sources by navigating to bar 120 and then vertically moving bar 120. An exit area 122 allows the viewer to immediately exit back to the television by navigating to exit area 122 and clicking on the remote control device. A program =

area 126 depicts the currently tuned program and a preview window area 128 can be used for all types of promotional, descriptional, or contextual video or graphics, such as a short .
preview of the show that is currently being highlighted in show =
matrix 106. Preview window area 128 may also be interactional :
similar to the other areas of guide 102.
The program guide may also include a variety of additional areas to facilitate use of the television schedule system, present information to the viewer or advertise programs or other products. For example, a scrolling commercial message 124 may be located underneath program matrix 106 that advertises programs or products from program sponsors, etc.
The viewer may navigate to message 124 to receive more information or to purchase the product or program.
This function of ordering items is not limited to videos. For example, the program may access other contextual linked services such as a commercial store, etc., to allow the purchaser to buy a wide variety of different services or goods -. directly or indirectly linked to a particular program. For example, an Info Menu for Monday Night Football may allow the viewer to scroll through submenus that allow the viewer to purchase Washington Redskins' caps, Minnesota Vikings' caps or .
any NFL cap. The viewer has a choice to follow a program's link back to the commercial area where a larger selection of items and services are available. A product like the cap above may lead the viewer directly to an NFL proshop, whereas a link to a movie on demand may lead back to a commercial film library.
Figure 12B illustrates the television schedule system of the present invention in the channel guide mode. As shown, channel guide 104 is similar to program guide 102 except that it includes an information screen area 130 that is reversed from the information screen area 106 in the program guide.
Thus, the viewer can scroll vertically to move forward and backward in time along one channel and horizontally to move from channel to channel.
Figures 13A-13C illustrate a method of accessing program guide 102 from a currently tuned program and browsing _ _ _ = - - =

through other currently tuned programs with remote control device 2. As shown in Figure 13A, the viewer is watching a television show on a display screen 132, such as a Monday Night Football game featuring the Washington Redskins versus the Minnesota Vikings. Clicking on the remote control device automatically causes a Program InfoMenu 130 to pop up on a portion of the television screen 132 (see Fig. 138). Program InfoMenu 130 may allow the viewer to obtain more information about the currently tuned program, move to program guide 102, move to contextual linked services (discussed below), or exit InfoMenu 130 back to the television show. The viewer may vertically scroll through these options upwards or downwards, and select one of the options. For example, clicking on the "Go to program guide" section immediately transfers the viewer to the program guide, as shown in Figure 12A. To browse other currently tuned programs, the viewer employs suitable channel controls or other input commands on the remote control device (not shown). As shown in Fig. 13C, the viewer may browse through other information menus while viewing the currently tuned program.
Figures 14A-148 illustrate a method of ordering video on demand with the system of the present invention. As shown in 14A, the viewer opens up the program's InfoMenu 130 and scrolls down to the "linked services" item. The viewer is then presented with an easily scrollable menu 162 of items and services associated with this program, as shown in Figure 148.
Some, denoted with a dollar sign, are purchasable. Free items would be instantly accessible to the viewer. Here, the viewer may be prompted to a simple procedure to specify when the movie is to be delivered. When the viewer selects a particular service or item requiring a financial transaction, a purchasing sequence unfolds. As shown in Figure 14C, the viewer is prompted to enter the master password/access code via the remote keypad or other means. For example, the viewer could swipe his or her credit card through a slot on the remote control device. If the password/access code is accepted, the viewer is given a final opportunity to review the purchase = and/or either confirm or return to the previous item menu (see _ Figure 14D). When the viewer confirms his or her purchase and/or order, a receipt 170 is shown (Fig. 14E). The viewer is given the choice of returning to the previous item menu or, as always, at the very bottom item "0", to return to the program =
guide.
Figs. 15A-15C illustrate another embodiment of the present invention in which the television viewer may accept incoming e-mail messages or send outgoing messages to other television viewers or users connected to the television schedule system, e.g., users on the Internet. As shown in Fig.
15A, the viewer scrolls down to the Messages window in the Mode menu and activates this window to enter a submode menu. To read incoming messages, the viewer scrolls down to the "Check new messages" cell and activates this cell to display messages that have been received. The Messages mode organizes incoming messages in order of date received and displays them in lists (see Fig. 15B). The viewer may then scroll to a particular message, as shown in Fig. 15C. To send outgoing messages, the viewer scrolls down to the "Create message" cell and activates this cell to open up a blank window. A message may be created by inputting text on the input device, through voice activation via a microphone on the input device.
Figs. 16A-16C illustrate a method of accessing a whole variety of other services to the Internet with the interactive television schedule system of the present invention. As discussed above, databases on the Internet may be accessed through a telephone line, cable modem or other means of communication. As shown in Figure 16A, the user scrolls down to the world of services mode and clicks on this mode to obtain a submode that includes a variety of different services, such as news, weather and sports, previews and reviews of programs on the television schedule guide, a super mall for purchasing products and services related to the programs in the television schedule guide, or other products and services on the Internet or World Wide Web. As shown in Figure 16C, the user has selected news, weather and sports, which opens up another menu involving a variety of special services, such as headline news, national and local weather, _ .... _ sports central, business and stock updates, music videos, daily horoscope, cartoon of the day and/or other services related to news, weather and sports. These services may be provided by a special database that is linked to the television system, to an 5 on-line information provider, such as America On Line, Prodigy and the like, or with a search engine that searches network servers or databases on the Internet and World Wide Web. As shown, the user selects headline news which opens up another menu providing the user with a variety of news reports that may 10 be accessed. The news reports may be viewed, printed out, or downloaded to the computer system that is attached to or an intricate part of the television system, (e.g., PCTV).
Figures 17A-17F illustrate a representative system and method for contextually linking related items and services 15 to a particular program in the program guide 102. As shown in Figure 17A, the viewer selects a particular program within guide 102, to access that program's info menu. Within the info menu, the viewer then scrolls to linked services and clicks on this window to move into a database that includes items and 20 services contextually related to that particular program. In the example shown, the viewer has been watching a sport event featuring the Washington Redskins v. the Minnesota Vikings.
The viewer is transferred to a window that provides a number of options for purchasing items and services related to that game, 25 such as Washington Redskin or Minnesota Vikings paraphernalia, other NFL teams paraphernalia (in an NFL sports pro shop), or highlights of other games between these two or other teams.
Alternatively, the viewer may order a tape/transcript of the program that is currently being shown on the guide. Figures 30 17C-17F illustrate a case in which the viewer has selected purchasing a Washington Redskin cap. The viewer inputs a password or other input identification, which is confirmed by the system. Alternatively, the viewer can simply swipe his or her credit card or other identification card through the remote 35 control device or the television system to authorize the purchase of the Redskins' cap. The order is confirmed and the cap is delivered to the viewer's home.

Although the foregoing invention has been described in detail for purposes of clarity, it will be obvious that certain modifications may be practiced within the scope of the appended claims. For example, the viewer can automatically tune to desired program or can select different programs for automatic recording. For more information on automatic tuning and automatic recording, see U.S. Patent No. B1 4,706,121.
=

Claims (19)

THE EMBODIMENTS OF THE INVENTION IN WHICH AN EXCLUSIVE PROPERTY
OR PRIVILEGE IS CLAIMED ARE DEFINED AS FOLLOWS:

1. A method comprising:
generating for display a plurality of media identifiers in a display screen;
selecting an advertisement;
generating for display the selected advertisement;
receiving a user selection selecting the displayed advertisement; and in response to receiving the user selection, generating for display information about one or more products related to the displayed advertisement.

2. The method of claim 1, further comprising ordering the one or more product's and a service by selecting the displayed advertisement.

3. The method of claim 1, further comprising accessing a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.

4. The method of claim 1, further comprising scheduling a recording of a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.

5. The method of claim 1, further comprising ordering a pay media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.

6. The method of claim 1, wherein the one or more products are contextually related to a particular media asset.

7. The method of claim 1, wherein the one or more products are contextually related to a media asset that is currently being viewed.

8. A system comprising:
means for generating for display a plurality of media identifiers in a display screen;
means for selecting an advertisement;
means for generating for display the selected advertisement;
means for receiving a user selection selecting the displayed advertisement; and means for, in response to receiving the user selection, generating for display information about one or more products related to the displayed advertisement.

9. The method of claim 1 or system of claim 8, wherein the selected advertisement is displayed simultaneously with the plurality of media schedule information items.

10. The method of claims 1 or 9 or system of claims 8 or 9, wherein the selected advertisement is displayed in a horizontal relationship to the plurality of media schedule information items.

11. The method of claims 1 or 9 or the system of claims 8 or 9, wherein the selected advertisement is displayed in a vertical relationship to the plurality of media schedule information items.

12. The method of claim 1 or system of claim 8, wherein selecting an advertisement is independent of a user's selection of a media asset identifier.

13. The method of claim 1 or system of claim 8, wherein the displayed advertisement includes one or more of text, graphics, and video.

14. The system of claim 8, further comprising means for ordering the one or more products or a service by selecting the displayed advertisement.

15. The system of claim 8, further comprising means for accessing a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.

16. The system of claim 8, further comprising means for scheduling a recording of a media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.

17. The system of claim 8, further comprising means for ordering a pay media asset to which the advertisement is related in response to receiving the user selection selecting the displayed advertisement.

18. The system of claim 8, wherein the one or more products are contextually related to a particular media asset.

19. The system of claim 8, wherein the one or more products are contextually related to a media asset that is currently being viewed.