CA2687348A1 - Procede et systeme de mesure d'audience et de ciblage multimedia - Google Patents

Procede et systeme de mesure d'audience et de ciblage multimedia Download PDF

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Publication number
CA2687348A1
CA2687348A1 CA002687348A CA2687348A CA2687348A1 CA 2687348 A1 CA2687348 A1 CA 2687348A1 CA 002687348 A CA002687348 A CA 002687348A CA 2687348 A CA2687348 A CA 2687348A CA 2687348 A1 CA2687348 A1 CA 2687348A1
Authority
CA
Canada
Prior art keywords
audience
media
display
attributes
audience measurement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002687348A
Other languages
English (en)
Inventor
Shahzad Alam Malik
Haroon Fayyaz Mirza
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Intel Corp
Original Assignee
Cognovision Solutions Inc.
Shahzad Alam Malik
Haroon Fayyaz Mirza
Intel Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/037,792 external-priority patent/US20090217315A1/en
Application filed by Cognovision Solutions Inc., Shahzad Alam Malik, Haroon Fayyaz Mirza, Intel Corporation filed Critical Cognovision Solutions Inc.
Publication of CA2687348A1 publication Critical patent/CA2687348A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T7/00—Image analysis
    • G06T7/20—Analysis of motion
    • G06T7/246—Analysis of motion using feature-based methods, e.g. the tracking of corners or segments
    • G06T7/248—Analysis of motion using feature-based methods, e.g. the tracking of corners or segments involving reference images or patches
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/4223—Cameras
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/10—Image acquisition modality
    • G06T2207/10016—Video; Image sequence
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30196—Human being; Person
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30196—Human being; Person
    • G06T2207/30201—Face
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30232—Surveillance

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Social Psychology (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computing Systems (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Game Theory and Decision Science (AREA)
  • Oral & Maxillofacial Surgery (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
CA002687348A 2007-05-15 2008-05-15 Procede et systeme de mesure d'audience et de ciblage multimedia Abandoned CA2687348A1 (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US92445107P 2007-05-15 2007-05-15
US60/924,451 2007-05-15
US12/037,792 2008-02-26
US12/037,792 US20090217315A1 (en) 2008-02-26 2008-02-26 Method and system for audience measurement and targeting media
PCT/CA2008/000938 WO2008138144A1 (fr) 2007-05-15 2008-05-15 Procédé et système de mesure d'audience et de ciblage multimédia

Publications (1)

Publication Number Publication Date
CA2687348A1 true CA2687348A1 (fr) 2008-11-20

Family

ID=40001651

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002687348A Abandoned CA2687348A1 (fr) 2007-05-15 2008-05-15 Procede et systeme de mesure d'audience et de ciblage multimedia

Country Status (3)

Country Link
EP (1) EP2147514A4 (fr)
CA (1) CA2687348A1 (fr)
WO (1) WO2008138144A1 (fr)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9990651B2 (en) 2010-11-17 2018-06-05 Amobee, Inc. Method and apparatus for selective delivery of ads based on factors including site clustering
WO2013059844A1 (fr) * 2011-10-19 2013-04-25 Steven Mark Levinsohn Système et procédé pour déterminer l'exposition d'un public à un panneau d'affichage publicitaire
EP2936795A4 (fr) 2012-12-19 2016-07-27 Fanpics Llc Capture, traitement et remise d'une image lors d'événements de groupe
GB201314636D0 (en) 2013-08-15 2013-10-02 Realeyes Data Services Ltd Method of collecting computer user data
CA2951549A1 (fr) * 2014-06-09 2015-12-17 Atomic Reach Inc. Systeme et procede destines a un apport, une notation et une distribution de contenus
EP3051810B1 (fr) 2015-01-30 2021-06-30 Nokia Technologies Oy Surveillance
US10692112B2 (en) * 2016-06-28 2020-06-23 International Business Machines Corporation Display control system, method, recording medium and display apparatus network
US11188944B2 (en) 2017-12-04 2021-11-30 At&T Intellectual Property I, L.P. Apparatus and methods for adaptive signage
US11455649B2 (en) * 2017-12-06 2022-09-27 Sensormatic Electronics, LLC Dynamically changing a tag's displayed content responsive to an individual's proximity thereto

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2248501A (en) * 1999-12-17 2001-06-25 Promo Vu Interactive promotional information communicating system
US6873710B1 (en) * 2000-06-27 2005-03-29 Koninklijke Philips Electronics N.V. Method and apparatus for tuning content of information presented to an audience
US7174029B2 (en) * 2001-11-02 2007-02-06 Agostinelli John A Method and apparatus for automatic selection and presentation of information
US20050038749A1 (en) * 2001-12-21 2005-02-17 Fitch Stephan J Method, system and apparatus for media distribution and viewing verification
EP1576815A1 (fr) * 2002-12-11 2005-09-21 Nielsen Media Research, Inc. Detection d'une composition d'une audience
GB2410359A (en) * 2004-01-23 2005-07-27 Sony Uk Ltd Display
US7483975B2 (en) * 2004-03-26 2009-01-27 Arbitron, Inc. Systems and methods for gathering data concerning usage of media data
EP1582965A1 (fr) * 2004-04-01 2005-10-05 Sony Deutschland Gmbh Système de traitement de données multimédia commandé par l'émotion
US20070271580A1 (en) * 2006-05-16 2007-11-22 Bellsouth Intellectual Property Corporation Methods, Apparatus and Computer Program Products for Audience-Adaptive Control of Content Presentation Based on Sensed Audience Demographics

Also Published As

Publication number Publication date
WO2008138144A1 (fr) 2008-11-20
EP2147514A4 (fr) 2012-12-12
EP2147514A1 (fr) 2010-01-27

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Legal Events

Date Code Title Description
FZDE Discontinued

Effective date: 20140515