BRPI0600567A - custom media system and devices for specific moment impact - Google Patents

custom media system and devices for specific moment impact

Info

Publication number
BRPI0600567A
BRPI0600567A BRPI0600567A BRPI0600567A BR PI0600567 A BRPI0600567 A BR PI0600567A BR PI0600567 A BRPI0600567 A BR PI0600567A BR PI0600567 A BRPI0600567 A BR PI0600567A
Authority
BR
Brazil
Prior art keywords
messages
devices
specific
impact
consumers
Prior art date
Application number
Other languages
Portuguese (pt)
Inventor
Fernando Barreto Assuncao
Original Assignee
Fernando Barreto Assuncao
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fernando Barreto Assuncao filed Critical Fernando Barreto Assuncao
Priority to BRPI0600567 priority Critical patent/BRPI0600567A/en
Priority to PCT/BR2006/000132 priority patent/WO2007082357A2/en
Publication of BRPI0600567A publication Critical patent/BRPI0600567A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

SISTEMA E DISPOSITIVOS DE MìDIA PERSONALIZADA PARA IMPACTO EM MOMENTO ESPECìFICO A disseminação dos computadores pessoais e do acesso universal á Internet geraram enormes oportunidades de negócios - hoje conhecidas como e-commerce - mas, ao mesmo tempo, criaram enorme saturação dos canais de comunicação que atingem os consumidores de forma irritante, em momentos inoportunos de forma verdadeiramente contraproducente. Por outro lado, os desafios de operar o e-commerce padecem do fato de que todos os participantes possuem as tecnologias modernas de data base e do conhecimento do intrincado meandro psicológico que constitui o caminho pelo qual transitam as decisões de compras dos consumidores, cada vez mais exposto a uma infinidade de ofertas. O "SISTEMA E DISPOSITIVOS DE MìDIA PERSONALIZADA PARA IMPACTO EM MOMENTO ESPECìFICO" objeto desta patente consiste num sistema de data base, com possibilidades de criar operações mercadológicas do tipo "marketing one-to-one", baseado em mensagens redigidas de acordo com os mais poderosos recursos científicos da Psicologia aplicada a vendas e atingir os consumidores no exato momento da abertura das embalagens de compras efetuadas no sistema de marketing direto. Assim, além de permitir projetos de marketing fundamentados em número exatos de mensagens, a serem distribuídas em tempos pré-determinados, as mensagens atingem os consumidores sempre no exato momento de abertura das embalagens, o qual é um momento privilegiado de abertura emocional para recepção de novas mensagens ou novas oportunidades perfeitamente coerentes com o estilo de vida e interesses de cada um. O "SISTEMA E DISPOSITIVOS DE MìDIA PERSONALIZADA PARA IMPACTO EM MOMENTO ESPECìFICO"(1), possui o software (2), interconectado com o database (3), que recebe informações do sistema de data-entry (4), tais como resultados de operações de vendas, perfis de consumo por usuários de cartões de crédito, pesquisas de eficiência de outras mídias etc; o software (2) encaminha mensagens específicas aos consumidores (6), através das embalagens especificas (5), dos quais recebe também os devidos "feed-back" e gera relatórios e planos de negócios (7).CUSTOMIZED IMPACT MEDIA SYSTEM AND DEVICES FOR SPECIFIC IMPACT The spread of personal computers and universal Internet access has created huge business opportunities - now known as e-commerce - but at the same time created huge saturation of the communication channels that reach annoyingly, at unfortunate times in a truly counterproductive way. On the other hand, the challenges of operating e-commerce suffer from the fact that all participants have state-of-the-art data base technologies and the knowledge of the intricate psychological intricacies that constitute the path through which consumers' purchasing decisions move each time. most exposed to a plethora of offers. The "PERSONALIZED MEDIA SYSTEM AND DEVICES FOR SPECIFIC TIME IMPACT" object of this patent is a date base system with the ability to create one-to-one marketing operations based on the most up-to-date messages. powerful scientific resources of applied sales psychology and reach consumers right at the moment of opening the packaging of purchases made in the direct marketing system. Thus, besides allowing marketing projects based on exact number of messages, to be distributed at predetermined times, the messages reach consumers always at the exact moment of opening the packages, which is a privileged moment of emotional opening to receive messages. new messages or new opportunities perfectly consistent with each other's lifestyle and interests. The "CUSTOM MEDIA SYSTEM AND DEVICES FOR SPECIFIC TIME IMPACT" (1) has software (2), interconnected with database (3), which receives data from the data entry system (4), such as results from sales operations, credit card user consumption profiles, efficiency surveys of other media etc; The software (2) forwards specific messages to consumers (6) through specific packages (5), from which it also receives the appropriate feed-back and generates reports and business plans (7).

BRPI0600567 2006-01-20 2006-01-20 custom media system and devices for specific moment impact BRPI0600567A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
BRPI0600567 BRPI0600567A (en) 2006-01-20 2006-01-20 custom media system and devices for specific moment impact
PCT/BR2006/000132 WO2007082357A2 (en) 2006-01-20 2006-05-30 System for personalized message delivery on transportation packages

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
BRPI0600567 BRPI0600567A (en) 2006-01-20 2006-01-20 custom media system and devices for specific moment impact

Publications (1)

Publication Number Publication Date
BRPI0600567A true BRPI0600567A (en) 2007-10-30

Family

ID=38287966

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0600567 BRPI0600567A (en) 2006-01-20 2006-01-20 custom media system and devices for specific moment impact

Country Status (2)

Country Link
BR (1) BRPI0600567A (en)
WO (1) WO2007082357A2 (en)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6178411B1 (en) * 1996-05-28 2001-01-23 Joshua J. Reiter Interactive process for applying or printing information on letters or parcels
US20020107730A1 (en) * 2001-02-05 2002-08-08 Robert Bernstein Method and apparatus for identifying customers for delivery of promotional materials
US7725350B2 (en) * 2001-02-05 2010-05-25 Daniel R. Schlee Promotional data delivery system and method
US8156045B2 (en) * 2003-04-22 2012-04-10 Qwest Communications International Inc. Methods and systems for associating customized advertising materials with billing statements

Also Published As

Publication number Publication date
WO2007082357A3 (en) 2008-07-03
WO2007082357A2 (en) 2007-07-26

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Legal Events

Date Code Title Description
B08F Application fees: dismissal - article 86 of industrial property law

Free format text: REFERENTE A 10A ANUIDADE.

B08K Lapse as no evidence of payment of the annual fee has been furnished to inpi (acc. art. 87)

Free format text: EM VIRTUDE DO ARQUIVAMENTO PUBLICADO NA RPI 2344 DE 08-12-2015 E CONSIDERANDO AUSENCIA DE MANIFESTACAO DENTRO DOS PRAZOS LEGAIS, INFORMO QUE CABE SER MANTIDO O ARQUIVAMENTO DO PEDIDO DE PATENTE, CONFORME O DISPOSTO NO ARTIGO 12, DA RESOLUCAO 113/2013.