AU2004201042B8 - Entry system - Google Patents

Description

Our Ref: 12229951 P/00/011 Regulation 3:2 AUSTRALIA Patents Act 1990 ORIGINAL COMPLETE SPECIFICATION STANDARD PATENT Applicant(s): Timothy Hall 172 Rodd Street Sefton New South Wales 2162 Australia Address for Service: DAVIES COLLISON CAVE Patent & Trade Mark Attorneys Level 10, 10 Barrack Street SYDNEY NSW 2000 Invention Title: Entry system The following statement is a full description of this invention, including the best method of performing it known to me: 5020 C .\RPorbl\DCC\FS\3405817-DOC-1901/201 ENTRY SYSTEM Background of the Invention The present invention relates to a method and apparatus for monitoring the movement of 5 individuals into and out of venues, such as clubs, or the like. Description of the Prior Art The reference in this specification to any prior publication (or information derived from the prior publication), or to any matter which is known, is not, and should not be taken as an 10 acknowledgment or admission or any form of suggestion that the prior publication (or information derived from the prior publication) or known matter forms part of the common general knowledge in the field of endeavour to which this specification relates. Under current regulations in the Registered Clubs Act (1976), in particular Part 3 Section 15 30 (2) i, j, k, 1 and m, all Clubs in NSW are required to keep a register for Guests of Members and Temporary Members. Currently this is a manually recorded process which represents a wealth of untapped potential marketing information. Another source of untapped marketing potential exists should Members entry and exit habits be recorded. Furthermore, the Gaming Machines Act 2001 and the Gaming Machine Regulations 2002 20 have introduced a number of harm minimisation measures aimed at reducing the effects of problem gambling. Similar issues exist in club entry elsewhere. There are many persons whom enter registered Clubs for various reasons. In order to better understand those persons entering the Club eleven categories have been devised 25 including: * Life Members * Members * New Members (waiting for Card) * Full Members with lost/stolen or misplaced membership cards 30 e Guests of a Member * Temporary Members * Hotel Guests * Children P:\WPDOC\JS\spec\222995.doc-11/03/04 -2 e Sales Persons, Trade Persons and Club Business Partners * Staff e Barred Members, Suspended Members and Self Excluded Players 5 These types of members will now be discussed in further detail. Life Members Life Members of Clubs are currently issued with a badge and/or a membership card which 10 indicates their life membership to a Club. Upon arrival at a Club, Life Members are required to show their badge or membership card to the Doorperson who accepts this identification and they are permitted to enter the Club. The number of persons whom are Life Members within each Club is usually a small percentage. 15 Members Members of Clubs are currently required to present their membership card to the Doorperson upon arrival. The Doorperson will identify the card as being current and allow the Member to enter the Club. Clubs whose membership cards contain photos may also require the Doorperson to match the person to the photo on the membership card. 20 Similarly, Clubs with generic membership cards may require Member details on the reverse of the card to be checked by the Doorperson. Members who have expired cards are either refused entry or directed to renew their membership before being permitted to enter the Club. 25 New Members (waiting for Card) When a New Member joins a Club they are usually issued with a manually completed interim membership card (usually paper or cardboard) which remains in place while the full membership is being approved and issued or declined (up to one month). This interim membership card will contain the New Members name, signature and dates of issue and 30 expiry. A magnetic strip card is not issued until the approval period is completed. New Members are required to show their interim membership to the Doorperson who will check P:\WPDOCS\AJS\speci1\2229951.doc.-I 1/03/04 -3 the expiry date and issue clearance to enter the Club. In general, New Members waiting for their card to be issued are not permitted to sign in Guests until they have been approved for full membership and have received their membership card. 5 Full Members with lost/stolen or misplaced membership cards There will be occasions in which Members of a Club will lose or misplace their membership cards or may even have their membership card stolen. Club policy will usual determine the procedure to be followed in this situation. A generic process for this situation would be for the Member to report their membership card lost or stolen and they 10 will then wait for a two week period to see if their membership card is located. The next step is for a Statutory Declaration to be signed and a new card to be issued, this may take a further two weeks in some cases. In the interim, some Clubs may issue manually completed paper based membership card or 15 membership verification with the Members name, membership number, signature along with dates of issue and expiry. This can then be used as per a normal membership card with Doorpersons being required to check the expiry date upon the Members entry. Members are still able to sign in Guests while waiting for a new membership card to be provided. 20 Guests of a Member One of the benefits of being a Member of a Club is that Members are allowed to sign Guests into the Club, with most Clubs limiting the number of Guests each Member may sign in per day. The Member is required to show the Doorperson their membership card 25 and the each guest is requested to complete a "Guest of a Member" sign in slip which includes the guest's name, address and signature. The slip is then signed by the Member who also adds his or her membership number, once completed the slip is taken by the Guest, a duplicate is retained by the Club. Members who have lost or stolen memberships may also sign in guests using their membership verification card. 30 P:\WPDOCS\AJS\speci\l2229951.doc.- 1/03/04 -4 Should the Guest of a Member leave the Club and wish to return on the same day they may only do so if they are in the company of the Signing Member. The reason for this relates to a clause on the Guest of a Member sign in slip which reads as follows: 5 "Guests must at all times remain in the reasonable company of the Member while on the Club premises." Guests claiming the Signing Member remained on the Club premises will be required to have that Member paged and present before they will be permitted to re-enter the Club. At 10 this point in time the Guest should be required to provide identification which matches the details on the Guest of a Member sign in slip. The information collected is set out in the Registered Clubs Act 1976 Part 3 Section 31 (1)c and the requirement of the register is noted in the same Act under Part 3 Section 30 15 (2)k. Temporary Members Temporary Members are those who enter the Club and either live outside the 5Km radius of the Club and/or are members of other affiliated Clubs or RSL's. Temporary Members 20 may also include persons who live within the 5Km radius but are attending meetings, Functions or sporting events on the Club premises. For Temporary Members originating 5Km or more away from the Club they are required to provide a form of current identification to verify their place of residence, in a majority of cases this is a current drivers license. There are occasions where current Passports and Pension Cards or Welfare 25 Cards may be provided to prove that persons live more than 5Km away from the Club. For Temporary Members of affiliated Clubs they are required to show their current other Club membership in order to gain entry into the Club. In both cases if the person is accepted by the Doorperson as a Temporary Member then 30 they are required to complete the "Temporary Member" sign in slip, which includes name and address details, as well as the Temporary Members signature. For those persons P\WPDOCS\AJS\spci/2229951doc-l 1/03/04 -5 presenting Other Club memberships they are also required to record the name of the other Club and membership number from the other Club. The need for this information can be evidenced in the Registered Clubs Act 1976 Part 3 5 Section 30 (3B) a and b. The requirement for the register is stated in the Registered Clubs Act 1976 Section 31 (I)d. Hotel Guests For Clubs associated with a Hotel it is usual for Hotel Guests to be given access to all or a 10 majority of the Clubs facilities. In order to enter the Club, Hotel Guests are to show their Hotel Room Card upon entering the Club, this identifies them to the Doorperson as a Hotel Guest and they are afforded entry to the Club. There is no requirement to sign in for these patrons. 15 Children Under the Registered Clubs Act 1976 Section 45A children are not currently required by law to sign into the Club upon entry. One situation that does occasionally arise is that large groups of children attend for school functions (e.g. Presentation nights in Auditorium). Often these children arrive en masse and can cause confusion in the foyer of 20 a Club. In this situation it is important for parents, guardians and teachers to sign in as set out above. The teachers and parents should be notified of this requirement at the time of booking the Function. Sales Persons, Trade Persons and Club Business Partners 25 A person wishing to enter a Club on business such as a sales person or trades person is required to sign in as per any other person attempting to gain access to a Club. Hence they will need to show membership to the Club or be signed in as a Guest of a Member or as a Temporary Member. This covers situations in which that person may stay on the premises to use the Club facilities. Individual Clubs may have their own policy on the sign in 30 requirements of such persons.

P\WPDOCS\AJS\spci\222995 1.o-1 1/03/04 -6 Some Clubs allow staff to use the Clubs facilities before and/or after a shift, as well as on their days off. Off duty staff members are subject to the same entry criteria as all other Members and Temporary Members of the Club. 5 One variation that may occur is where a staff member enters the Club directly from the completion of their shift. In this case a Staff member who is also a Member of the Club will be able to directly enter the Club. Should a staff member not be a Member of the Club then they will be required to complete a temporary membership slip and meet the 10 requirements of a Temporary Member (i.e. living outside the 5Km radius or present an Other Club membership). Similarly, should a staff member who is not a member of the Club wish to enter the Club prior to a shift they would also need to complete a temporary membership slip. 15 Barred Members, Suspended Members and Self Excluded Players Clubs may maintain a book of photos and/or a list of details of those Members / Guests who have been barred or suspended from the Club for previous misconduct. If those persons attempt to enter the Club they are to be refused entry. Similarly, Problem Gamblers and persons who place themselves on Self Exclusion programs are also to be 20 refused entry if they attempt to enter the Club. It is the responsibility of the Doorpersons to identify these persons and reject their request to enter the Club. Of the eleven groups mentioned above, only two are tracked through any form of paper trail, those being Guests of a Member and Temporary Members. The paper trail is created 25 from the duplicate sign in slip that is collected at the entry point to the Club as per State Government requirements outlined in Registered Clubs Act (1976). The information recorded is from duplicate sign in slips which are collected at the entry point to the Club. In a majority of cases the data that is collected from these two groups of patrons is largely ignored and often illegible. 30 P:\WPDOCS\AJS\speci1222995.doc-l 1/03104 One solution to tracking individuals in clubs is Aristocrat's Total Gaming Systems (TGS) which is an integrated gaming machine system provided by Aristocrat TechnologiesTM. The TGS offers a full range of service covering all aspects of gaming machine technology 5 from the machines themselves, to award point terminals and promotional hardware. In this system a membership card can currently be used at a number of locations throughout the Club, namely the gaming machines, Award Point Terminals and in some locations through tills systems. In general, there is a tracking of overall trends as well as individual player tracking (i.e. from Gaming Machine to Gaming Machine). 10 However while the (TGS) is effective at tracking the movement of patrons on Gaming Machines it is only capable of tracking those Members who choose to play Gaming Machines and insert their membership cards into the Gaming Machines, which is only a percentage of both total Club Members and people entering the Club. Thus while the 15 system is effective at analysing those Members and other patrons playing Gaming Machines and the Gaming Machines themselves, it does not provide a relative analysis. Another problem the TGS fails to address is that of Problem Gambling & Self Excluded Players. In Australia, state regulatory authorities continue to implement a wide variety of 20 'harm minimisation' measures to assist problem gamblers. These measures are outlined in the Gaming Machine Act 2001 and Gaming Machine Regulation 2002. An 'Information Registering System' is described in US-6,484,941. This document describes a system which electronically records information for Guests of Members and 25 Temporary Members entering registered Clubs via purpose built unit which is displayed in the attached search. The main concept behind this idea is a resource saving measure through the eliminating the need for paper based sign in slips. Furthermore, it electronically collates this information for marketing purposes. 30 However, this system only records information regarding Guests of a Member and Temporary Members. Secondly, this system does not authorise entry of individuals and P:\WPDOCS\AJS\speci\l2229951.doc- 1/03/04 -8 cannot therefore be used to exclude patrons suffering from problem gambling or the like. Thirdly, this system relies on scanning paper records which is a time consuming and inefficient process. 5 Summary of the Present Invention In a first broad form the present invention provides apparatus for monitoring members in venues, each member having an identifier device associated with a respective member ID, the apparatus including: a) A number of detectors adapted to detect the location of identifier devices within the 10 venue; and, b) A processing system including: i) A store for storing member data indicating at least the member ID for each member; and,, ii) A processor adapted to: 15 (1) Determine the location of an identifier device from the detector; and, (2) Store location data in a log, the location data indicating for the respective member at least: (a) The member ID of the member; and, (b) The current location of the member. 20 Preferably the detectors determine a member ID from each member attempting pass through a transit point in the venue. The member data typically includes for each member an indication of the membership 25 status and wherein the processor is adapted to: a) Determine if the member is allowed to pass through the transit point in accordance with the membership status; and, b) Allow the member to pass through the transit point in response to a successful determination. 30 P\WPDOCS\AJS\spec\12229951.dc- 1103/04 -9 The point of transit is typically a point of entry into the venue, the detectors being adapted to determine a member ID from each member entering the venue, the processor being adapted to: a) Receive the member ID from the detector; 5 b) Store entry details in a log, the entry details including at least: i) The member ID of the member; and, ii) The time and date of entry. The point of transit is also typically a point of exit for the venue, the detectors being 10 adapted to determine a member ID from each member exiting the venue, the processor being adapted to: a) Receive the member ID from the detector; b) Store exit details in a log, the exit details including at least: i) The member ID of the member; and, 15 ii) The time and date of exit. The venue typically includes a number of regions, the transit points being used to separate the respective regions, the member being allowed to pass through the transit point and enter a respective region in response to a successful comparison. 20 At least one of the regions is usually a car park, the apparatus including a gate for preventing entry into and exit from the car park, the processing system being coupled to the gate to cause the gate to open in response to a successful determination. 25 The apparatus may further include a barrier for blocking the transit point, the barrier being coupled to the processing system and the processing system being adapted to activate the barrier in response to a successful comparison, thereby allowing the member to pass through the transit point. 30 The processing system may be adapted to generate an indication in response to a successful comparison, the indication being provided to a staff member, the staff member P:\WPDOCS\AJS\speciI\2229951.doc-1 1/03/04 -10 responding to the indication to allow the member to pass through the respective transit point. The detection devices usually include card readers, the identifier devices being cards 5 representing the identity of the member. The detection devices can be magnetic card readers, each card having the member ID encoded thereon. The detectors may be adapted to communicate wirelessly with the identifier devices. 10 The detectors and the identifier devices can communicate using the Bluetooth communications protocol. A number of detectors can communicate with the identifier device to thereby determine its location. The identifier device may include a location determinator, with the identifier device being 15 adapted to transmit an indication of the location determined by the location determinator to the detector. The identifier device can include a mobile phone. 20 The processor can be adapted to generate statistics in accordance with the log. The processor can be adapted to generate the statistics at predetermined time intervals. The member data typically includes at least one of: 25 a) The member's name; b) The member's address; c) The member's date of birth; and, d) The member's gender. 30 The membership status typically includes: a) An indication of the membership type, including at least one of: P:\WPDDCS\Sspeci\I222995I.do- 11/03/04 - 11 i) Life Members; ii) Members; iii) Guest Members; iv) Temporary Members; 5 v) Hotel Guests; vi) Children; vii) Sales Persons, Trade Persons and Venue Business Partners; viii) Staff; and, b) An indication of any restrictions on the member entering the venue. 10 The apparatus can be adapted to cooperate with a gaming system, the gaming system being adapted to monitor the usage of venue facilities. The processor can be adapted to obtain usage data from the gaming system, the usage data 15 including: a) A member ID; and, b) At least one of: i) An indication of the facility used by the member; and, ii) An indication of the level of usage. 20 The processor can be adapted to generate statistics in accordance with the log and the usage data. The processor can be adapted to: 25 a) Compare the level of usage to a predetermined threshold; and, b) Generate an alert in response to a unsuccessful comparison. The member data can include the predetermined threshold. 30 The venue facilities can include at least one of: a) Gaming machines; and, PAWPDOCS\AJS.speci\l222995I.do- 11/03104 - 12 b) Bar facilities. In a second broad form the present invention provides a method of monitoring members in venues, each member having an identifier device associated with a respective member ID, 5 the method including: a) Detecting the location of identifier devices within the venue; and, b) Store location data in a log, the location data indicating for the respective member at least: i) The member ID of the member; and, 10 ii) The current location of the member. Typically the method of the second broad form is performed using the method of the first broad form. 15 In a third broad form the present invention provides apparatus for monitoring movement of individuals in clubs, the apparatus including: a) A number of detectors, the detectors being adapted to determine a member ID from each individual attempting pass through a transit point in the club; b) A processing system including: 20 i) A store for storing member data, the member data including for each club member: (1) Member details; (2) An indication of the club membership status; and, (3) A member ID; and, 25 ii) A processor, the processor being adapted to: (1) Receive the member ID from the detector; (2) Determine if the member is allowed to pass through the transit point in accordance with the membership status; (3) Allow the user to pass through the transit point in response to a successful 30 determination; and, (4) Store transit details in a log, the transit details including at least: PAWPDOCS\S\speil2229951.do- 11/03104 - 13 (a) The member ID of the member; and, (b) The time and date of transit. The point of transit may be a point of entry into the club, the detectors being adapted to 5 determine a member ID from each individual entering the club, the processor being adapted to: a) Receive the member ID from the detector; b) Store entry details in a log, the entry details including at least: i) The member ID of the member; and, 10 ii) The time and date of exit. The point of transit may be a point of exit for the club, the detectors being adapted to determine a member ID from each individual exiting the club, the processor being adapted to: 15 a) Receive the member ID from the detector; b) Store exit details in a log, the exit details including at least: i) The member ID of the member; and, ii) The time and date of exit. 20 The club can include a number of regions, the transit points being used to separate the respective regions, the user being allowed to pass through the transit point and enter a respective region in response to a successful comparison. The apparatus can further include a barrier for blocking the transit point, the barrier being 25 coupled to the processing system and the processing system being adapted to activate the barrier in response to a successful comparison, thereby allowing the user to pass through the transit point. Alternatively the processing system can be adapted to generate an indication in response to 30 a successful comparison, the indication being provided to a staff member, the staff member responding to the indication to allow the user entry into the respective region.

P\PDOCAJS\spe\l2229951.doc-11/03/04 - 14 At least one of the regions may being a car park, the apparatus including a gate for preventing entry into and exit from the car park, the processing system being coupled to the gate to cause the gate to open in response to a successful determination. 5 The processor can be adapted to generate statistics in accordance with the log. In this case, the processor being adapted to generate the statistics at predetermined time intervals. 10 The detection devices can be magnetic card readers, in which case each member is provided with a magnetic card having the member ID encoded thereon. The member details may include at least one of: 15 a) The member's name; b) The member's address; c) The member's date of birth; and, d) The member's gender. 20 The membership status typically includes: a) An indication of the membership type, including at least one of: i) Life Members; ii) Members; iii) Guest Members; 25 iv) Temporary Members; v) Hotel Guests; vi) Children; vii) Sales Persons, Trade Persons and Club Business Partners; viii) Staff; and, 30 b) An indication of any restrictions on the individual entering the club.

P:\WPDOCS\JSpec\l2229951.d-I 11/03/04 - 15 The apparatus can be adapted to cooperate with a gaming system, the gaming system being adapted to monitor the usage of club facilities. The processor can be adapted to obtain usage data from the gaming system, the usage data 5 including: a) A member ID; and, b) An indication of the facility used by the member. The processor may be adapted to generate statistics in accordance with the log and the 10 usage data. In a fourth broad form the present invention provides a method of monitoring movement of individuals entering and leaving clubs, the method including: a) Providing a number of detectors, the detectors being adapted to determine a 15 member ID from each individual attempting to pass through a transit point; b) Causing a processing system to: (1) Receive the member ID from the detector; (2) Determine if the member is allowed to pass through the transit point in accordance with member data stored in a store, the member data including 20 for each club member: -(a) Member details; (b) An indication of the club membership status; and, (c) A member ID; and, (3) Allow the user to pass through the transit point in response to a successful 25 determination; and, (4) Store transit details in a log, the transit details including at least: (a) The member ID of the member; and, (b) The time and date of transit.

P:\WPDOCS\AJS\sei\222995I.dc-11/03/04 -16 The point of transit can being a point of entry into the club, the detectors being adapted to determine a member ID from each individual entering the club, in which case the method typically includes causing the processor to: a) Receive the member ID from the detector; 5 b) Store entry details in a log, the entry details including at least: i) The member ID of the member; and, ii) The time and date of exit. The point of transit can be a point of exit for the club, the detectors being adapted to 10 determine a member ID from each individual exiting the club, the method including causing the processor to: a) Receive the member ID from the detector; b) Store exit details in a log, the exit details including at least: i) The member ID of the member; and, 15 ii) The time and date of exit. The club may include a number of regions, the transit points being used to separate the respective regions, the method including allowing the user to pass through the transit point and enter a respective region in response to a successful comparison. 20 The apparatus can further include a barrier for blocking the transit point, the barrier being coupled to the processing system, in which case the method may include causing the processing system to activate the barrier in response to a successful comparison, thereby allowing the user to pass through the transit point. 25 The method can include causing the processing system to generate an indication in response to a successful comparison, the indication being provided to a staff member, the staff member responding to the indication to allow the user entry into the respective region. 30 At least one of the regions being a car park, the apparatus including a gate for preventing entry into and exit from the car park, the processing system being coupled to the gate and PAWPDOCS\AJS\speci\2229951.doc-1 1/03/04 -17 the method including causing the processing system to open in response to a successful determination. The method typically includes causing the processing system to generate statistics in 5 accordance with the log. The method may include causing the processing system to generate the statistics at predetermined time intervals. 10 The detection devices can be magnetic card readers, the method including providing each member with a magnetic card having the member ID encoded thereon. The member details can include at least one of: a) The member's name; 15 b) The member's address; c) The member's date of birth; and, d) The member's gender. The membership status may include: 20 a) An indication of the membership type, including at least one of: i) Life Members; ii) Members; iii) Guest Members; iv) Temporary Members; 25 v) Hotel Guests; vi) Children; vii) Sales Persons, Trade Persons and Club Business Partners; viii) Staff; and, b) An indication of any restrictions on the individual entering the club. 30 C \NRPonbl\DCCHFS\3405817_1 DOC-19A//201 I - 18 The method can include causing the processing system to cooperate with a gaming system, the gaming system being adapted to monitor the usage of club facilities. The method may include causing the processing system to obtain usage data from the 5 gaming system, the usage data including: a) A member ID; and, b) An indication of the facility used by the member. The processor can be adapted to generate statistics in accordance with the log and the 10 usage data. In another broad aspect there is provided a method of monitoring members in venues, each member having an identifier device associated with a respective member ID, the method including: 15 a) Detecting, using detectors, a member ID from each member attempting to pass through a transit point in the venue; b) Detecting the location of identifier devices within the venue; c) Store location data in a log, the location data indicating for the respective member at least: 20 i) The member ID of the member; and, ii) The current location of the member; d) Determining if detected the member is allowed to pass through the transit point in accordance with a membership status stored in a store with the member ID for the respective member, wherein the membership status is indicative of the membership 25 type and an indication of any restrictions on the member entering the venue; and e) Allowing the member to pass through the transit point in response to a successful determination. In another broad aspect there is provided an apparatus for monitoring members in venues, 30 each member having an identifier device associated with a respective member ID, the apparatus including: C NRPortb\DCCU4FS\3405817_ DOC-19A)12011 - 18A a) A number of detectors adapted to detect the location of identifier devices within the venue, wherein the detectors determine a member ID from each member attempting to pass through a transit point in the venue; and, b) A processing system including: 5 a. A store for storing member data indicative of the member ID and an indication of a membership status for each member; and, b. A processor adapted to: i. Determine the location of an identifier device from the detector; and, ii. Store location data in a log, the location data indicating for the 10 respective member at least: 1. The member ID of the member; and, 2. The current location of the member; iii. Determine if the member is allowed to pass through the transit point in accordance with the membership status, wherein the membership 15 status includes an indication of the membership type and an indication of any restrictions on the member entering the venue; and iv. Allow the member to pass through the transit point in response to a successful determination. 20 Brief Description of the Drawings An example of the present invention will now be described with reference to the accompanying drawings, in which: Figure 1 is a schematic diagram of a first example of a system for monitoring individuals 25 within clubs; Figure 2 is a flow chart of the process implemented by the system of Figure 1; Figure 3 is a schematic diagram of a second example of a system for monitoring individuals within clubs; Figure 4 is a flow chart of the process implemented by the system of Figure 3; 30 Figure 5 is an example of the data flow within the system of Figure 1; and, C-WRPobl\DCC\HFSu3405817_1 DOC-19V1/2011 - 18B Figure 6 is an example of integration of the system of Figure 1 with other club systems. Detailed Description of the Preferred Embodiments An example of the present invention will now be described with reference to Figure 1. 5 In particular, Figure 1 shows apparatus suitable for implementing a first example of the present invention. The apparatus includes a processing system I coupled via a communications system such as a local area network 2, to a number of detection devices 3.

P:\WPDOCS\AJS\spec\1222995I.doc-I 11/03/04 -19 In use, the detection devices 3 are adapted to detect passage of members through transit points, such as entries and exits of the club or other venue, to thereby detect individuals entering or leaving club premises. This information is transferred via the LAN 2 to the processing system 1 for subsequent storage and analysis. 5 In order to achieve this, the processing system 1 must be adapted to implement applications software allowing the movements of individuals to be tracked as well as to provide authorisation for the entry of individual's into the club. In order to achieve this, the processing system 1 typically includes a processor 10, a memory 11, an input/output 10 (1/0) device 12, and an external interface 13 coupled together via a bus 14 as shown. Accordingly, it will be appreciated that the processing system 1 may be any form of processing system such as a suitably programmed personal computer, a server, PDA, or the like. Alternatively, the processing system may be specialised hardware, a combination of 15 hardware and software, or the like, as will be appreciated by the person skilled in the art. The processing system 1 is also adapted to store details of members in a database. This may be achieved by creating a database in the memory 11, or alternatively by having the processing system 1 coupled to a remote database 4, as shown. 20 The detection devices 3 can work in a number of manners, depending on the respective implementation of the present invention. In the preferred example, which will be described in more detail below, the detection devices 3 are magnetic card readers which are adapted to cooperate with corresponding magnetic cards in the members' possession. 25 In this case, each club member will be provided with a respective magnetic swipe card which includes at least a unique identifier in the form of a member ID representative of the individual. The member is then able to swipe their card in the card reader 3 allowing an indication of the identifier to be transferred to the processing system 1 for subsequent 30 processing.

PAWPDOCS\JSspeci\2229951.doc.-1 1/03/04 - 20 It will be appreciated from this however, that other detection devices may be used, such as inductive card readers, tag detection devices, devices for receiving an identifier from a remote processing system, such as a PDA, laptop, mobile phone, Bluetooth enabled device, or the like. 5 In any event, the detection devices may be coupled to the processing system 1 either via the LAN 2 or directly. Furthermore, these connections may be wired or wireless connections as will be appreciated by persons skilled in the art. 10 The manner in which the apparatus operates will now be outlined with reference to the flow chart shown in Figure 2. In particular, the process firstly involves registering members with the system at step 100. In general this requires the processing system 1 to create member data for each individual 15 that is a member of the club, and store the member data in the database 4. This may be achieved in a number of ways depending on the respective implementation. Thus for example, in the case of existing members, it may be necessary to transfer member details from existing paper records or the like into an electronic format for storage in the 20 database 4. In general, this will be achieved by having an operator of the processing system 1 enter details using the I/O device 12. The processing system 1 then uses this information to create the member data. In the case of new members, when a member wishes to join the club they will be asked to 25 provide member details, such as a name, address, date of birth, gender information or the like. This information can then be entered using the I/O device 12 and stored in the database 4. Other procedures can be used as appropriate, as will be appreciated by persons skilled in the art. 30 The processing system 1 will also store an indication of the status of the member's membership in the member data. Thus, this may include an indication of the length of the P:\WPDOCS\AJS\spec\1222995 .do-I 1/03104 - 21 membership, whether the member is a permanent or new member, or the like. This will also be used to store an indication of if the member is to be excluded, for example if the member is a problem gambler, as will be described in more detail below. 5 Once the member has been registered with the system, the processing system 1 assigns the member a unique identifier in the form of the member ID at step 110. The unique member ID is typically stored with the member data in the database to allow the members details to be determined solely from the unique member ID. 10 The member data therefore typically includes: " The member ID; e Member details, including: * Name; * Address; 15 * Date of Birth; and, * Gender; and, " An indication of the membership status. At step 120 the member is provided with an identification device. As mentioned above, 20 the exact nature of the identification device will depend on the nature of the detection devices 3 and in particular, the identification device will be encoded with the member ID such that when presented to the detection devices the detection devices can determine the unique member ID therefrom. 25 Thus, in the case in which the detection devices 3 are magnetic card readers, the identification device will be in the form of a membership card including a magnetic strip having the member ID encoded thereon. However, it will be appreciated that any form of suitable identification device and corresponding detection device 3 may be used. Thus for example, the identification device could include a smart card adapted to be inductively 30 coupled to the device 3. Alternatively, the identification device may be formed from a unique identification token or the like stored in the SIM card of a mobile phone which is PAWPDOCS\AJS\specl222995.doc-l 1/03/04 - 22 adapted to be transferred to the detection devices 3 via SMS, Bluetooth connections, or the like. In any event, the system is now ready for use. 5 Accordingly when a member enters the club at step 130 the member will present their identification device to the detection device 3 at step 140. The detection device 3 will determine the member ID from the presented device and operates to transfer the member ID to the processing system 1 at step 150. 10 At step 160 the processing system 1 checks whether the member is allowed access to the club. Access may be restricted for a number of reasons. Thus for example, the member may be on a list of excluded people due to past behaviour in the club. Alternatively the member may have voluntarily entered themselves onto a problem gambling list thereby 15 restricting the number of entries that the member may have in a predetermined time period. In any event, this is determined by examining the membership status stored in the member data for the respective member. If it is determined that access is not permitted at step 170, then the processing system 1 20 will generate an indication via the I/O device 12, or via alternative indication device, which indicates entry to the club is to be refused. This will typically be enforced by a doorperson, or the like. Alternatively however, the processing system 1 generates an indication that the member is 25 to be granted access to the club at step 190, before updated a log with the time and date of entry together with the member ID of the individual at step 200. The member can then proceed to enter the club.

P:\WPDOCS\AJS\spec\l2229951 dc-I 1103/04 -23 It will be appreciated that upon exit from the club the individual again presents their identification device to the detection device 3 allowing the log to be updated with the members time of exit from the club. 5 In the above example, detectors are only provided at specific entry and optionally exit points from the club. However, it is also possible to have the club divided into regions, with the detectors being positioned at points of entry into different regions. Thus, for example, detectors may be provided at an entrance to a gaming room or the like. 10 As an alternative, the may be provided at points of entry other than doorways, such as at the entry to the club car park. In this case, entry to a club car park could be restricted by the provision of gates, such as boom gates. In this case, card readers or other suitable detectors would be positioned at the car park entry, so that the user is required to present their identification device before entering the car park. Once this has been completed, the 15 processing system 1 can verify the user is a member of the club, as described above, and provide access to the car park. It will be appreciated that this may be achieved by activating the boom gate remotely, and this may be controlled by the processing system 1. Thus, points of entry to the club may include points of entry into regions defined within the 20 club, such as the club car park, or the like. Furthermore, access to these areas may be controlled by a doorperson, or the like, as described above, or alternatively may be controlled automatically, through the use of gates, or doors, the operation of which is controlled by the processing system 1. This allows the 25 club to define regions which may only be accessed by members having a respective membership level, such as private gaming rooms, or the like. In any event, the processing system is able to obtain various statistics from the log. In particular, this can be used to allow the current number of members in the club to be 30 exactly determined as well as to allow the history of members of the club to be determined P:\WPDOCS\AJS\specil2229951.do-I 11/03J04 -24 as will be explained in more detail below. Thus, the system allows statistics regarding club usage to be determined. In addition to this, the processing system 1 can be coupled to existing gaming systems, 5 such as the total gaming system outlined above, as shown for example at 5 in Figure 1. This allows additional information to be obtained from the gaming system and incorporated into the data stored in the database 4. Thus, for example, the system can be adapted such that the same identification device can interface with the system described above (hereinafter referred to as the Patron Entry System (PES)), and the total gaming 10 system (TGS). In this case, the processing system 1 can be adapted to correlate information collected by the PES and the TGS, thereby allowing additional statistical information to be determined, such as details of the number of members of the club who use the gaming system, as 15 compared to the total number of members in the club. In addition to combining with a gaming system, the PES can be adapted to collect financial information from any financial systems implemented within the club. This could include, for example, interfacing the processing system 1 with a transaction system. This would 20 allow transactions, such as the payment of winnings, or the like, to be registered by the PES, and incorporated into any statistics generated therefrom. It will be realised that this can be used to provide a number of benefits. In particular, monitoring transactions can allow fraudulent transactions, such as game fixing to be 25 identified, by comparing the winnings of each individual, and identifying those winning more than statistically feasible. In addition to this, the PES can determine statistics, for example, on cheque cashing, or credit advancement. This information coupled with entry statistics can be used to help identify problem gamblers, or the like. 30 It will be appreciated that in the instance in which the system is adapted to detect the passage of members into different regions of the club, as described above, this can also be P:\WPDOCS\AJS\speci1222995tdo-l 11/03/04 -25 used to enhance the statistics gathering capability of the system In particular, this mode of operation also allows additional statistical information to be gathered regarding not only the club usage levels by members, but also what the members do whilst in the club. 5 Figure 3 shows apparatus suitable for implementing a second example of the present invention. In this case, like reference numerals indicate similar features to those shown in Figure 1 and will not be described in any detail. In this case, the detection devices 3 are replaced with detection devices 23 positioned 10 around the inside of the club, but not necessarily at transit points, such as the entry and exit of the club premises. In this case, the detection devices can be adapted to communicate wirelessly with the identification devices, such as through inductive technology, or short range communications protocols such as Bluetooth, or the like. In this instance, the detection devices are adapted to determine the location of the identification device and the 15 member ID. Thus, for example, this could be achieved by having detection devices 23 which having a directionally or distance sensitive communications link with the identification device, and which cooperate with each other to allow the location of the identification device to be 20 determined geometrically. In this case, the identification device can be adapted to respond to polling signals from the detection devices. Alternatively, the identification device could be adapted to determine its own location and transmit this to the detection devices, either at predetermined intervals, or in response to 25 polling signals. In either case, this allows the location of the identification device and hence the member to be monitored. The manner in which this is achieved will now be outlined with reference to the flow chart shown in Figure 4. In this case, steps 300 to 330 are the same as steps 100 30 to 130 described above and will not be described in any detail.

P:\WPDOCS\AJSispec\l2229951.doc- 11/03/04 -26 In this example, it is not necessary for the user to present their identification device to a detection device, as the detection device 23 automatically detects the location of the identification device at step 340. An indication of this, together with the member ID of the member is therefore transferred to the processing system 3 at step 350, allowing the 5 processing system. In any event, this allow the location of the members within the club or other venue to be monitored. This is useful for safety purposes, for example in the event of an emergency, such as a fire, as well as to allow useful club usage data to be collected. 10 In one example, this system can be modified to provide PES functionality by providing detection devices 24 at transit points, such as entry and exit points to the club, or regions therein. In this instance, the processing system 3 will monitor the detection devices 24 to determine when an individual attempts to pass through a transit point. In this case, the 15 processing system 3 will utilise the detectors 23 to determine if the individual has an identification device, and hence if the individual is a valid member. In this event that either of these criteria are not satisfied, or if other criteria mean entry is to be refused, then the processing system 3 will prevent entry to the club, for example by generating an alert, or refusing to open an access gate. 20 It will be appreciated by persons skilled in the art that the systems shown in Figures 1 and 3 can useful be integrated into a single device. Specific Example 25 Further details will now be described with reference to a specific example. The features described below are not intended to be restrictive and represent options that may be implemented with the above described apparatus. In particular, as previously mentioned there is a wealth of untapped marketing information 30 available for collection at the door(s) of Clubs, as well as the applications to problem gamblers and self excluded players.

PAWPDOCS\AJS\spci\1222995.doc-1 1/03/04 - 27 To harness this untapped marketing potential and assist in addressing issues surrounding problem gambling, the PES has been developed to achieve the following ideas. e Derive valuable marketing information on behalf of Clubs, for all persons entering 5 Clubs, through analysis based on age, gender and geographical information. * Assist Clubs with identification of problem gamblers and enforcing self excluding gambler requests. * Incorporate with existing and future technologies at Clubs, as well as with other technologies from external parties such as AristocratTM. 10 It is envisaged that the PES will provide Clubs with previously untapped marketing information as well as information pertaining to problem gambling within Clubs. With the combination of existing technologies more enhanced analysis of Club patronage and Gaming Machine use may be provided to Clubs. This may include for example combining 15 with technologies supplied by Aristocrat T M . This section introduces the operation of the PES described above and demonstrates how it may be used to extract as much of this information as possible from the existing process of signing in Guests of a Member and Temporary Members, as well as gathering information 20 about Members and Members signing in Guests. The aim is to extract as much data as possible in order to provide a comprehensive picture of persons who are patronising Clubs. This information can then be used for both marketing means as well as identification of problem gamblers. In order to extract this 25 data there are a number of changes that can be made to club procedures, and these changes are discussed below. One of the changes for Clubs that can be implemented under this process will be the analysis of both the "Member of a Guest" and "Temporary Member" sign in slips. This 30 analysis will require all information from the duplicate Guest of a Member and Temporary Member sign in slips to be entered into the system.

P:\WPDOCS\AJS\speciN2229951.doc- 1/03/04 - 28 In addition to the sign in slips, further information is required about Members of the Club. The reason for this is that when Members/ Signing members swipe their membership cards upon entry and exit of the Club the only information collected will be the membership 5 number. In order for a more meaningful analysis to take place the following additional information about the about Members will generally be required: " Members address details (including postcode) " Members date of birth e Members gender 10 This information would need to be updated periodically to incorporate existing Members changing their details and for new Members joining the Club. Once the information for persons entering the Club has been collected it will need to be 15 transferred to the place of analysis for combining with the data collected by Members entering and leaving the Club. Security arrangements will need to be made for the collection and transport of the data from the Club to the place of analysis in order to ensure the personal details of those entering the Club remains secure at all times. This will involve designated pick up dates and time, as well as ensuring the information is provided 20 in secure sealed envelopes or boxes. The collection times, dates, frequencies and method of collection would be discussed with each individual Club. Security issues surrounding the transportation of documents will be discussed in more detail later in this document. Otherwise the data can be entered directly using the processing system outlined above. 25 In addition to these changes there will also be physical changes relating to the recording of patrons entering the Club. These changes involve the placement of detection devices 3 such as magnetic card readers at all points of access for patrons (the following discussion will focus on the use of card readers, although it will be appreciated that this will equally apply to other techniques). 30 PA\WPDOCS\AS'specC222995I.do-l 1/03/04 - 29 In general, at least two sets of magnetic card readers will be required, one to record data of Members signing in Guests and the second to record Members entering on their own. It is acknowledged here that more than one magnetic card reader will be required for both Members and Signing Members in order to cope with increased flow of patrons during 5 busy periods. The system will also identify barred, suspended, self excluded Members and persons of interest. Once identified the Doorperson should be notified through a warning system next to the Doorperson, the warning system should be out of sight of patrons.. A proposed 10 system would have a series of lights indicating the type of non eligible patron attempting to enter the Club as well as their membership number Members may be directed to swipe their membership cards upon entering and exiting the Club, or they may be encouraged to do so through incentives. Incentives may see prizes or 15 cash give aways drawn from a pool of Members who swipe their membership cards upon entering and exiting the Club. The key to this process is to get as many, if not all Members swiping their membership cards on entry and exit in order to maximise the amount of data collected and thus making results more meaningful. 20 As the data provided is of a personal nature and the up most care and responsibility must be taken at all times. As such the data will be physically and electronically secured, again discussions of security procedures will take place later in this document. Privacy issues surrounding the provision of this information can be negated through the use of Club privacy policies, this will also be investigated further into this document. 25 An outline of the information flow via PES which a member or life member enters a Club is outlined in Figure 5. Changes for groups of Patrons 30 As already noted, the PES will require changes for the Club and invariably that will lead to changes for persons patroning the Club. The following section will describe how these PAWPDOCS\AJS3speci\12229951.doc 103/04 - 30 changes affect the eleven categories of person entering the Club which where identified earlier as well as proposed changes. 1. Life Members - Upon entry and exit, Life Members will be either, given the 5 option or directed to swipe their Membership card through a magnetic card reader on entry and departure from the Club. Due to the standing of Life Members within the Club it would be a Board or Senior Management decision if any changes were to take place to this current process. As Life Members make up a relatively small percentage of total Members, the omission of their entry activity from patron 10 movement within the Club would have a negligible effect on the data integrity. A Life Members membership card may contain a special notification identifying them as Life Members and this may provide a further avenue for analysis. Further more, if a Life Member was introducing a Guest to the Club the process 15 would follow as per the section below titled Guests of a Member. 2. Full Members - As mentioned, Members are currently required to present their membership card upon arrival to the Club and this will still be the case, thus not providing any inconvenience to the Member upon entry. The main difference will 20 be that they will now be required to swipe their membership card through a magnetic card reader upon entry and exit. Should a Member enter the Club more than once in a day they will need to follow the same process on all occasions. The key to the success of such an innovation will be the speed with which a 25 Member is able to proceed into the Club. If Members are constantly held up then they may cease coming to the Club, yet we do not wish to sacrifice the potential information that may be collected. The way to overcome this is to ensure that there are sufficient magnetic card readers available for the Members to access during the peak times, bearing in mind that there may be a minimum number of Doorpersons 30 working at any one time on the door.

PAWPDOCS\AJS\sp.\222995L.do-It/03/04 -31 In order to ensure data integrity it is recommended that membership cards include the Members photo in order to ensure that the holder of the card entering the premises is actually the Member. Furthermore, should a Members membership card be expired then it should send a signal to the Doorperson so that Member may 5 be intercepted and directed to renew their membership. 3. Full Members with lost/stolen or misplaced membership cards - No change during this phase as Members do not possess a card with which to swipe through the magnetic card reader, Members will continue to enter as per current process. 10 Clubs may consider providing these Members with a generic magnetic striped card in order to maintain the data integrity. It would also prevent the forgery of any paper based membership verification cards. Such a card should have an expiry date that corresponds with the date of issue of a replacement membership card. Should 15 the card be used after the expiry date then the Doorperson should be notified to again intercept the member before entering the Club. 4. New Members (yet to be issued a card) - No change during this phase as they have yet to be issued with a membership card, New Members will continue to enter 20 as per current process. Clubs may also consider providing these New Members with a generic magnetic striped card as set out for Members with lost or stolen membership cards in order to maintain the data integrity. 25 5. Guests of a Member - As with the existing system the Member will still be required to present their membership card on entry into the Club, however upon entry the Member will be required to swipe their membership card through a magnetic card reader. The Guest of a Member sign in slip will still need to be 30 completed as per current process.

P:\WPDOCS\S\peci12229951.doc -1103104 - 32 Should a Guest return to the Club on the same day the sign in slip is issued then under the Registered Clubs Act 1976 they will be required to be with the member who originally signed them in. In this instance the Member will again need to swipe their card. The reason here is to maintain data integrity. A potential way for 5 re-entering Guests to be monitored could be for the inclusion of a magnetic code on the bottom of each sign in slip which can be swiped upon re-entry. 6. Temporary Members - As per the current system, persons wishing to be granted Temporary Membership will be required to provide some form of identification and 10 or Other Club membership card upon entry to the Club. Furthermore, upon entry and exit Temporary Members may be given the option to swipe their Temporary Membership card through a magnetic card reader. 7. Hotel Guests - No change during this phase, Hotel Guests will continue to enter as 15 per current process. There may be the ability to incorporate the Hotel card with the magnetic card reading facilities of the Club. 8. Children - No change during this phase, Children will continue to enter as per current process 20 9. Sales Persons, Trades Persons and Club Business Partners - No change during this phase, Sales Persons, Trades Persons and Club Business Partners will continue to enter as per current process. As previously mentioned it is a matter of Club policy that will determine if any of these persons will be required to sign into the 25 Club. Should they not be required to sign in, it is perceived that they would constitute a minimal percentage of total patrons and hence data integrity would not be greatly affected. 10. Staff - No change during this phase, Staff will continue to enter as per current 30 process PAWPDOCS\AJS\spec\I2229951.doc- 11/03/04 -33 11. Barred Members, Suspended Members and Self Excluded Players - No change is anticipated during this phase as Barred Members, Suspended Members and Self Excluded Players should not be afforded entry at any stage. Should any of these persons attempt to enter the Club and swipe their membership card then the PES 5 should alert the Doorperson to the fact that a Barred or Suspended Member has attempted to gain entry to the Club. The main difference under the PES is that Doorpersons will now be able to complete this task more efficiently and effectively. 10 It may also be possible to have a Members membership card noted as a person of suspicious nature and the Doorperson and/or Management may be notified that such a person is on the premises and their details may be transferred to Management immediately. 15 It will be appreciated that the system can also be used to define new classes of members, or update new classes of members as required, and that the above description are only a non exhaustive list of examples of the types of changes that may be made to existing groups of patrons. 20 In order to make the information collated more meaningful, the Doorpersons could record the passing of each hour on each of the "Guest of a Member" and "Temporary Member" sign in slips. This then allows for information record to be analysed on an hourly basis as well as daily. All that is required here is a pen notation of each hour with no change to current stationary required, the key to this requirement is that the more accurate the time 25 notation the higher the level of data integrity. A second suggestion here could be for Temporary Members attending Functions, meetings or sporting gatherings to record the reason for their visit in the Other Club details section of the Temporary Membership form. This again would provide increased information 30 from which further analysis may be made, and once more no changes to stationary are required.

P:\WPDOCS\AJS\speci/l222995l.doc-I 1/03/04 - 34 As the magnetic card readers will be located near the Door of the Clubs it will most likely be the responsibility of the Doorperson to introduce, explain and encourage the use of the magnetic card readers. It is acknowledged at this point that some smaller Clubs may not 5 provide a Doorperson at all times. Some Clubs may use security guards and others may not supply any person at the entry of the Club. Should a security guard be employed then they would be required to direct persons to utilise the magnetic card readers. Should no one be present then the Club will rely on the honesty of Members and Temporary Members to correctly complete forms and swipe cards. This does not provide for complete 10 data integrity, however the accuracy of the information provided by members is only as good as the information recorded from the Club. Clubs will need to be active in promoting the PES to their Doorpersons as the data generated from the system will only be as good as those required to aid with the collection 15 and input. As such Clubs will need to provide some consideration to training of staff who would be able to fill in for regular Doorpersons on sick days, rostered days and during breaks. As previously mentioned, Doorpersons may require some training in order to become familiar with exactly what is required for the PES. 20 The system should be fully explained to the Doorpersons as they need to know the benefits as a security mechanism there to aid them in doing their job, security aspects such as the identification of Barred, Suspended or Noted Members. Doorpersons should also be informed of the marketing concept behind the changes and of the overall benefits this provides to the Club. Furthermore, Doorpersons should be encouraged to make 25 suggestions about any improvements or additions that may be made to the system. A handbook on the new system and its procedures should be provided at each entry point at the Clubs for the information of the Doorpersons. This information is for the Doorpersons own understanding and should assist in answering questions from the general public. 30 As previously alluded to there is the potential for the sign in procedures for Guests of Members and Temporary Members to be automated in the future. Such changes would P:\WPDOCS\AJS\speid\2229951.doc- 11/03/04 -35 also be accompanied by other changes to the role of the Doorperson. These changes would be determined by the technology implemented. Once the data has been processed from the duplicate sign in slips and the Members 5 swiping their membership cards, the information set out in Table 1 will be available. Table 1 Guests of a Member Temporary Members * Date * Date e Time e Time e Gender * Gender e Given Name * Given Name e Surname * Surname e Street Number e Street Number * Street Name e Street Name * Suburb * Suburb e Postcode e Postcode * Other Club details 0 Other Club membership number Function/meeting/event details Signing Member Members e Members membership number 0 Members membership number * Members gender e Members gender e Members given name e Members given name e Members Surname e Members Surname e Street Number e Street Number e Members Street name * Members Street name e Members Suburb * Members Suburb e Members postcode e Members postcode * Members DoB Members DoB P:\WPDOCS\JS\peci\l222995.doc- 11/03/04 -36 Reports From the information collected and outlined above, a report may be generated periodically such as on a monthly or quarterly basis or as determined with the individual club. There may be the ability for the Club to produce its own reports which provide basic information 5 to Management as required, this would be complemented by a report(s) issued from other sources. For Clubs who choose to do their own recording of data from the sign in slips the facility should exist for the management of the Club to be able to derive basic information from 10 the database. These requests may be made hourly, daily or may even cumulate previous periods of weeks or months. This information will provide figures on the entry of all recorded groups of person entering the Club premises for a certain period, with no analysis other than percentages. 15 The information available to the Management of the Club on a daily basis may include: e List of names and addresses of all persons entering the Club. " Total number of patrons entering Club over a given period. e Breakdown of total patrons into Members, Guests and Temporary Members. e Breakdown of total persons entering the Club in hourly intervals. 20 * Gender breakdown of Members entering the Club. " Comparison of above information for each day of a week to identify weekly trends across the various categories of patron. e Comparison of a certain day of the week over a given period. e Personal Member Profiles (PMP) which would include information about time 25 of entry, number of entries per week and may be combined with record of Club facilities utilised by the Member. The TGS would be incorporated at this point to provide a full picture of the Members movement throughout the Club. The above reports could be generated directly from the processing system described above 30 in a format standard and easily prepared information available to Management on the P:\WPDOCS\AJSspeci\2229951.doc-l 1/03/04 -37 premises at any point in time, the most important aspect here is to have real time information. To compliment the reports produced at a Club level, the system may provide more 5 advanced reporting through a Gaming Analysis Group. This would be able to offer more in depth breakdowns and analysis of data over defined periods. It is anticipated that no advice will be offered based on this information, rather pure analysis of the information. Specific reports may be arranged for Clubs upon request. 10 The information supplied to Clubs may be part of a standard package or alternatively specific reports may be offered to the Clubs for a specified charge. Such a report would be presented to the Club on either a monthly or quarterly basis with the option for half yearly and yearly presentations. 15 Information may also include advice, which can be provided to clubs to suggest improvements in performance, efficiency or the like. This may include for example, advice on attracting additional club members, optimum shift rotation for staff, or the like. Information may be returned to the Clubs on both paper and disc, and may be re-requested 20 by external third parties such as AristocratTM should reports incorporating historical data stretching past the existing reporting period be required. The different areas of analysis are listed and discussed below. 25 Total Number of Persons Entering a Club > Total number of persons entering a Club per hour/shift/day/week/month/year or as specified by an individual Club. This is a key figure for the basis of the following analysis. It is this figure that provides a 30 relative scale against which all other areas of analysis will be assessed. This figure incorporates Members, Signing Members, Guests and Temporary Members.

P:\WPDOCS\AJS\speci\l2229951.doc- 11/03/04 -38 Member Information By recording data of the entry and exit of Members Clubs will gain a greater understanding of which Members are utilising the Clubs facilities on the premises and just as importantly, 5 those who are not. A breakdown of the data obtained by recording Member information is as follows; > Total number of Members entering the Club over a given timeframe. > Percentage of Members in relation to total number of patrons over a given time 10 frame. > Length of time a Member spends on Club premise in total and cumulative average (when combined with TGS data). > Time period in which most Members enter a Club. > Total number of Members by age and /or gender. 15 > Number of Members entering a Club by Suburb or postcode. > Personal Member Profiles (PMP) > Average Member Profile This information is important to Clubs as it provides a detailed breakdown of those 20 Members who are entering the Club, utilising parameters such as postcode, gender and time of entry. Such information then allows Clubs to focus marketing and advertising in order to maintain existing member patronage and increase overall Member patronage. This information is important for Clubs wishing to know the number and type of Members entering their Club in order to make better use of their marketing dollars and determining 25 staffing levels. The analysis of this information will also be beneficial to external third parties, such as AristocratTM as they will be able to compare those persons who are entering the Club and comparing this with those who are using the gaming machines. Further analysis may lead 30 to design changes and/or modifications which can attract more players to the gaming machines.

PAWPDOCS\AJS'speci\12229951.do-I 11/03/04 -39 Signing Member Information Signing Members are important to Clubs as they introduce people to the Club and the facilities offered, and may eventually lead to those people becoming Members of the Club. 5 By recording information about Signing Members a stronger understanding of the types of Members who introduce Guests may be obtained. Such information may lead to advertising directed at other groups of Members introducing Guests to the Club, alternately it may provide a focus for converting Guests into New Members. The information available for Signing Members is below: 10 > Total number of Signing Members entering the Club over a given timeframe. > Percentage of Signing Members in relation to total number of patrons over a given time frame. > Time period in which most Guests are signed into a Club 15 > How often and how many Guests are signed in by a Member over a given time period. > Age and Gender characteristics of Signing Members. > Number of Members entering a Club by Suburb or postcode. > List of Members exceeding the number of Guests they are allowed to sign in. 20 > Signing Member Profile (SMP). Such information can provide Clubs with an insight into characteristics of Members who introduce persons to the Club. The aim is for more persons to be introduced to the Club by existing Members in order to expose more persons to the facilities offered by a Club, hence 25 increasing the number of potential Members to the Club. Guests of a Member Information Guests are those patrons who are introduced to the Club by an existing Member in order to take advantage of the facilities during their visit. A profile of Guests may be obtained in 30 order to attempt to appeal to these Guests so they wish to become Members. Data obtained from the recording of Guest information includes.

P:\WPDOCS\AJS\speci1222995 .do- 11/03/04 -40 > Total number of Guests entering the Club over a given timeframe. > Percentage of Guests in relation to total number of patrons over a given time frame. > Time period in which most Guests are signed into a Club. 5 > Number of Guests entering a Club by Suburb or postcode. > Average Guest Profile One of the facilities Guests may be introduced to is that of the gaming machines offered by the Club. As such, external third parties such as AristocratTM may take into account 10 features that may attract Guests to the gaming machines. Temporary Members Information Recording data on Temporary Members allows Clubs to obtain information on those whom are visiting the Club but are not members of the Club. The focus here is to learn the 15 characteristics of Temporary Members in order to maintain and increase the number of Temporary Members and the number of times a Temporary Member visits a Club. Another area of focus may be the conversion of Temporary Members into Members of the Club. Both are issues that can be dealt with by the marketing section of a Club. 20 There is general information on Temporary Members that may be obtained as well as looking at information for specific variations of Temporary Members, the information available is discussed below. > Total number of Temporary Members entering the Club over a given timeframe. 25 > Percentage of Temporary Members entering the Club as measured against all patrons entering the Club. > Time period in which Temporary Members enter the Club. > Number of Temporary Members entering the Club by suburb or postcode. > Temporary Member Profile. 30 P\WPDOCS\AJS\spcA2229951.doc- 1103/04 -41 More specific information may be obtained when Temporary Members are divided into those presenting other Club memberships and those outside the 5Km radius. It is acknowledged that some Temporary Members may fall into both categories. The information obtained for these two groups is listed below. 5 Temporary Members outside the 5Km radius This is for Temporary Members who present identification proving residence outside the 5Km radius of the Club. Information pertaining to Temporary Members outside the 5Km radius is as follows. 10 > Total number of Temporary Members (outside the 5Km radius) over a given time frame. > Percentage of Temporary Members (outside the 5Km radius) in relation to total number of patrons over a given time frame. 15 > Most common time period in which Temporary Members (outside the 5Km radius) enter the Club. > Number of Temporary Members (outside the 5Km radius) by suburb or post code. > Total number of Temporary Members (outside the 5Km radius) by gender. > Temporary Member (outside the 5Km radius) Profile. 20 Temporary Members with other Club Memberships This is for Temporary Members who may or may not live within the 5Km radius and provide an Other Club membership in order to gain entry to the Club. Information collected for these Temporary Members is as follows. 25 > Total number of Temporary Members (Other Club membership) over a given time frame. > Percentage of Temporary Members (Other Club membership) in relation to total number of patrons over a given time frame. 30 > Most common time period in which Temporary Members (Other Club membership) enter the Club.

P:\WPDOCS\AJS1spci\l2229951.doc 1/03/04 -42 > Which are the most common other Club memberships being presented. > How often are other Club memberships presented during various timeframes. > Number of Temporary Members (Other Club membership) by suburb or post code. > Total number of Temporary Members (Other Club membership) by gender. 5 > Temporary Member (Other Club membership) Profile. This analysis provides a further insight into the Temporary Members entering a Club. Once the Other Club memberships are identified it may be possibly to identify a large number of persons coming from the one Other Club. This may direct advertising towards 10 the Members of this Club in order to encourage these person to become Members of the researching Club. Furthermore, if there are a large number of the same Other Club Members attending on a specific night then it may be an indication that the entertainment at that Club is not 15 working and may suggest that it is not tried by the host Club. The aim here is to maintain and increase the number of Temporary Members and possibly persuade some of these Temporary Members to join the Club as Full Members. 20 Patron Age Information Age information can only be obtained for Members and Signing Members, but never the less creates an insight into the age bracket of Members that is using a Club. By obtaining this information a Club can see if it is successfully attracting the age group of Members desired. It will also be able to see the age groups which are not attending and again devise 25 marketing strategies to attract these groups to utilise the Club facilities. The information obtained from the age information is as follows. > Total number of the different age brackets of Members and Signing Members entering a Club by day/week/month or other specified time period. 30 > Age Bracket(s) of Members entering the Club during the different days of the week.

P:\WPDOCS\AJSspeci\I2229951.doc-I 1/03/04 - 43 > Average ages for different genders. It is important to note for this analysis that only age information is able to be collected for Members and Signing Members. No other groups of persons entering a Club are required 5 to present this information at any stage. Knowing the age brackets of Members is important not only for advertising, but it will also demonstrate if there is future generations of Club patrons to continue patronising a Club, as without future clientele a Club would not exist. 10 Patron Gender Information Gender information can be recorded across all groups of persons entering the Club. By obtaining this information a Club will have a better understanding of whether males or females are forming the majority of persons entering the Club. Once this information is 15 obtained it may be compared with the desired target group and again may direct advertising or marketing towards attempting to increase or maintain a specific gender mix. The gender information obtained is as follows: > Break down of number of Males and Females entering a Club over a given time 20 period from per hour to per year. > Percentage of Males and Females entering a Club. > Analysis of total Males and Females entering a Club as Members, Signing Members, Guests of a Member and Temporary Members over specified time periods. 25 > Gender breakdown by age brackets > Which foyer or entrances are used by the different genders. This information will again allow a Club to know which genders are entering the Club, when they are attending and how they are gaining entry to the Club. This will direct 30 advertising and marketing as to the success of current strategies, as well as providing information from which new marketing policies may be devised.

P:WPDOCS\AJS\spci\l222995doc-11/03/04 -44 It should be noted for this section that it will not be possible in all situations to identify all persons signing in as Temporary Members and Guests of Members as some of the sign in slips may be illegible, incomplete or only an initial may be provided. This said, the 5 information for Members will be totally correct and the number of entries missing due to illegibility and the like is perceived to be minimal. Postcode Information Information relating to the postcode of the different groups of patrons entering the Club 10 provides a valuable insight into the geographical background of persons using a Clubs facilities. By breaking down data based on postcode Clubs are able to see where a majority of patrons, and groups of patrons, originating from. Hence indicating which marketing 15 strategies may be used for the various geographical areas. For example, an area in which a large number of patrons already reside would require a strategy to maintain this level. While an area attracting less people would need more penetrating marketing strategy to entice people to visit the Club. 20 A breakdown of the information relating to postcode data is below, and it should be noted that some sections do cross reference with earlier sections. > Cumulative listing of the postcode of origin for all visitors. > Number of Members, Signing Members, /Guests of a Member and Temporary 25 Members by postcode of origin. > Percentage analysis of patron (and patron type) entering the Club from postcodes inside and beyond the 5Km radius of the Club. > Listing of number of persons entering a Club per hour/day/week by postcode. > Comparison of persons entering from different postcodes for the same day of 30 each week.

P:\WPDOCS\AJSspci\12229951.dc-1 1/03/04 -45 > Breakdown of Genders and age groups for Members and Signing Members by postcode. The key is knowing which geographical areas people are coming to the Club originate 5 from. Once this information is known more effective marketing and advertising can take place. It should also be noticed that all of the analysis under the postcode section can also be done for individual suburbs. This is of relevance as some suburbs share postcodes. International and Interstate Visitors 10 Some Clubs, especially in tourist areas, have a high level of interstate and /or international visitors. By tracking these visitors a Club may be able to identify areas from which people are visiting the Club and then compare that to advertising in the area to see which advertising is working. It will also demonstrate areas in which persons are not attending the Club, possibly indicating untapped markets. The information obtained is below: 15 > Number of International or Interstate visitors over a given timeframe. > Percentage of International and Interstate visitors as a percentage of total patrons. > Breakdown of International and Interstate visitors by country and State 20 respectively. > Analysis of International and Interstate visitors entering a Club as one of the various groups of patrons. > Age and gender breakdown of International and Interstate visitors. 25 This section will apply predominantly to Guests of Members and Temporary Members. An analysis of where persons from other States, outlying regions or even international travellers may be conducted in order to gauge which areas these persons are attending from. 30 This information is important as it may demonstrate areas in which patrons are attending from and hence direct advertising to these areas via tourism boards and the like.

P:\W'PDOCS\AJS\spei\12229951.do-1 1/03/04 -46 Functions, Meetings and Other Events One suggested change to the entry process for is for those persons attending Functions/meetings/sporting events, and who are entering the Club as Guest of a Member 5 or Temporary Members to note the sign in slip with details of the event they are attending. The purpose of this process is to obtain an indication as to how many non members these events attract to the Club. Thus, allowing for a more complete picture of the effect of specific events and these events in general. The information available is below: 10 > Assess if Functions, Meetings or other events within the Club contribute to an influx of patrons to the Club on given timeframes. > Identify the age bracket(s) and genders which are attending the Club for Functions, Meetings or Other Event. > Do certain age bracket(s) and genders attracted to the gatherings correspond to 15 the target market of the Club. By recording this information it may be possible to gauge the number of persons Functions and other on premises events bring to the Club above normal trading. It is acknowledged that not all persons attending these gatherings will be identified upon entry as some will 20 already be Members and some may enter as Temporary Members without mentioning they are attending a Function, Meeting or Other Event. Personal Member Profile (PMP) The system can be construct a Personal Member Profile (PMP) the aim of which is to 25 combine all movements of Members throughout the Club to uncover the following information. > How often does a Member attend a Club? > What time does the Member enter and exit a Club? 30 > How many Guests does that Member introduce to a Club? > Is there a pattern to the behaviour of a Member? P:\WPDOCSAJS\spec\1222995I.doc-1 1/03/04 - 47 > Does the member meet parameters that suggest problem gambling? The concept here is to gather as much information about the Member as possible in order to assess the characteristics of the Members. It will also serve as a track record of the 5 Member should Management ever need to address the Member in a formal capacity. For example, are they a regular member of the Clubs facilities. Such a tracking measure may also provide a means of identifying problem gamblers by setting parameters within which patrons may be considered potential gamblers. This may be based on the number of visits or length of time spent at a Club. Furthermore, it may act as a check to ensure that Self 10 Excluded players have not been accidentally afforded entry to the Club. this will provide potential benefits in identifying problem gamblers. From the collection of data on the various groups of patrons entering a Club allows an 15 Average Patron Profile (APP) to be created. This may be created based on all persons entering the Club or it may be further broken down by patron groups and/or gender, as well as time and day of entry and exit. The creation of an APP is important to the Club as it will identify the general 20 characteristics of persons entering the Club and this may be completed a number of times over a given timeframe. Once a number of these APP's have been completed they can be compared to see if there is a change in the average patron entering the Club over time. This may reflect a successful or unsuccessful marketing and advertising campaign. The information available for the Average Patron Profile is as follows: 25 > List of the most common characteristics of persons entering a Club. > List of the most common characteristics of persons in each patron group. Multiple Entries 30 Some Clubs may have multiple points of entry and exit, hence the data collected on patron movement may be separated for each foyer. The advantage of this information is that it PAWPDOCS\AJS\spechl222995Ldoc 11/03/04 -48 provides he Club with an indication as to what groups of patrons, age brackets and genders are using each of the foyers and it may indicate if certain groups are utilising one foyer more than another. Some of the information available from such an analysis includes: 5 > Which foyer has the most number of patrons over a given time frame and during specific time frames. > Breakdown of the various groups of patrons entering the Club from the different entry points over given timeframes. > Percentage of persons using each foyer over given timeframes. 10 > Gender breakdown of persons entering each foyer. > Age breakdown of persons entering each foyer. By identifying the volume and type of person entering the Club the Club can be assisted in a number of ways. Firstly, by identifying patron volumes at each entry it may assist with 15 the rostering of Doorpersons to allow for traditionally quiet and busy periods. This analysis can take place from week to week for daily rostering and overtime may be used as a record of certain days of the year such as Christmas, New Years Eve and Public Holidays. 20 Secondly, if certain groups, age bracket(s) or genders are using one foyer more than another it may direct in house promotions at the specific entry point towards these groups. This knowledge may also assist external third parties such as AristocratTM in identifying which gaming machines to place near which foyers in order to appeal to persons as they pass these machines. 25 Error Report As all of the Guest of a Member and Temporary Member sign in slips will be downloaded it will be possibly to identify any errors which occur during sign in process. The identification of such errors is important as errors indicate that the processes as set out in 30 the Register Clubs Act (1976) are not being adhered to. The aim is to produce an error report with the following information to ensure all processes are being followed.

P:\WPDOCS\AJS\speci\12229951.doc-1 1/03/04 -49 > Number of errors incurred during the sign in process over a given time period. > Number of errors incurred during particular Doorpersons shifts. > The type of errors that are incurred such as illegibility and incomplete details. 5 > Creation of a list of most common errors. While this aspect does not provide external third parties such as AristocratTM with a direct benefit, it does provide the Clubs with important information. 10 Thus as can be seen, there is a wealth of information available from the collection of data from patrons as they enter and exit a Club. This information at present remains an untapped wealth of marketing information from which Clubs can benefit through more effective marketing and a greater understanding of their clientele. 15 There is also opportunity to offer specialised reports annually or by other time period to Clubs or Clubs may request special reports containing specific information at an additional charge. A majority of the reports which have been listed in this section are presented in Appendix I 20 as a sample report. Security As the passing of each hour is to be recorded on the Guest of a Member and Temporary Member sign in slips it is possible to provide a timeframe within which person have 25 entered and possibly exited the Club. Similarly, the magnetic card readers will be able to record the exact time of entry and exit of Members. If a patron is identified as being a person of interest then the PES records may be searched to identify the time period in which the person entered the Club. This then provides a 30 timeframe in which security cameras may be searched in order to obtain footage of the P\WPDOCS\AS\speci\2229951.doc-11/03/04 -50 person entering the Club. If a Club has multiple points of entry then the PES will also identify which entrance was utilised. All hardware and software associated with the PES needs to be both physically and 5 electronically secure. The hard drive to record information about Members entering the Club would need to be secured under lock and key and possibly by password as well. Only designated people should be afforded access to the system for information retrieval, maintenance and repair. The facility to alter data can also be removed to ensure data integrity. 10 The information will need to be retrieved from the system on site in order to protect the security and sensitivity of the information. The preference is to avoid direct transfer of information via modem across the Internet in order to ensure that computer hackers are prevented from accessing and /or stealing the information. As information is to be 15 retrieved on the premises an intranet may need to be established to provide management with such access. Information should be stored onto disc which will provide a record for the future, after a number of years of data is collected it may be compared to identify trends in patron 20 movement and trends through the Club. In the mean time discs should be stored under lock and key in order to prevent the information being misused. Access to these discs should be minimised in order to avoid manipulation of the collected data. The Club will be responsible for the storage of this information and may be requested to 25 provide copies of the information should historical analysis of data be required at a time in the future. If a copy is held on behalf of the Club as a back up then this would again be required to happen under lock and key. Information will need to be collected from the Clubs and the information needs to be 30 returned to the Clubs in report format. As the information contains personal details PAWPDOCS\AJS\spec\12229951.do.-1 1/03/04 - 51 pertaining to the Members it is of utmost importance that this information remain secure at all times. As such it is suggested that the information be collected in person where possible or, a 5 secure courier service be utilised. It would be a requirement that information be sealed in boxes or envelopes and signed for upon delivery. Alternative, secure electronic transfer via the Internet may be used. As mentioned previously should a Barred Member, Suspended Member or Self Excluded 10 player attempt to enter the Club then an alert needs to go to the Doorperson and /or a Duty Manager /Security in order to prevent that person from entering the premises. If any alert is sent to the Doorperson this may be advised by a series of warning lamps out of the view of the patron. Different coloured lights may indicate different status of the 15 patron, Barred Member, Self Excluded person, Noted Member. Such an alert would allow the Doorperson to intercept the non eligible person in order to ensure they do not enter the Club. Should a person be noted as needing to be monitored then their card may also be noted 20 accordingly and when they do enter the Club security may be notified and then be able to monitor the persons movement throughout the Club. This would be available for Members, Signing Members and possibly Temporary Members who swipe their membership card upon entry. 25 Information for Police As a record of all persons entering the Club is recorded then there is the ability to provide the Police with a computer based copy of the list of people entering the Club. The Police may then peruse the list for names of persons who are wanted or of interest to the Police and then request to view the corresponding security footage. The timeframe on which the 30 information is given to the Police and the time they are given to peruse the information should correspond with the time that security tapes are held. This information may be P:\WPDOCS\AJS\spec\I2229951.do-1 1/03/04 - 52 provided on disc at a yet to be determined interval. Again, the PES will allow for direction as to a timeframe of when the person enters the Club, hence narrowing the amount of security footage to be viewed. 5 This not only benefits the Police in tracking /monitoring these persons but it also makes the Club a safer place. It is also a proactive community minded service initiated by the Club. A key to this aspect of PES is that it would need to remain confidential between the Club and the Police in order to ensure that patrons do not alter their activities. 10 Furthermore, privacy issues may prove to be a concern in which the information would need to be requested or ordered by the Police as opposed to being voluntarily provided. List of'Patrons during an Emergencv Should an emergency occur on the premises of a Registered Club and patrons are 15 requested to evacuate then the PES would be able to provide a list of all persons whom had entered the Club up until the point of the emergency. This may assist with ensuring the safety of patrons post emergency, for example to enable location of individuals during a fire, or following an earthquake, or the like. 20 The PES would also serve as a record of who was at the Club or had been at the Club during on the day of an emergency. This would prevent persons falsely claiming that they suffered in any way during the emergency if they were not in attendance at the Club. Incorporating Other Technologies 25 A number of other techniques can be used for tracking individuals entering or leaving the club, including, for example: e Eye recognition technology is a relatively new technology which may become an incorporated into the entry process for Registered Clubs at a future date. This technology would be used to identify all manner of patrons as they enter Clubs, other 30 sign in procedures may vary but are assumed constant at this point.

PAWPDOCSAJSspec222995.dol 1103/04 -53 e Face recognition technology is also recent technology and would work in a similar fashion described under eye recognition technology. This technology is currently being trailed by Australian Immigration and may find commercial applications as the technology is further developed. 5 e Fingerprint technology is a slightly older technology and in recent years has become more cost effective. This technology would be used for identification purposes as outlined above and is seen as the most likely of the three technologies due to the reduced cost over recent years. 10 Bluetooth technology which is found in many new generation mobile phones may offer an alternative method of both entry and tracking of patrons on the premises of registered Clubs. Information would be linked to a Members mobile phone and data retrieved by the entry system for storage and analysis. 15 It will be appreciated that the system can also be adapted to incorporate any future technologies that may be developed, and the example described above are not intended to be limiting. Online Police Data Base 20 All of the above mentioned three technologies may also be incorporated with an online Police database. The system would work with details from the eye, face or fingerprint readings being sent to the Police who are then able to cross reference this information with their own databases for analysis. As this is done online it may be possible for the Police to identify the presence of criminals within a timeframe which allows them take appropriate 25 action. At a minimum it would provide the Police with a tracking of those criminals which frequent registered Clubs. This may be useful in proving the location of individuals during criminal proceedings. 30 P:\WPDOCS\AJS\speci\l222995L.dc-11/03/04 - 54 Fully Automating Guest of a Member and Temporarv Member entry The above mentioned technology may also play a part in the automation of the entry of all patrons as they enter registered Clubs including Guests of Members and Temporary Members. 5 Other Club Systems As described above, the PES provides invaluable demographic information about persons entering or present within clubs premises. This information however can become even more useful and powerful should it be combined with information from existing Club 10 technologies. By combining all information collected from all technologies a complete picture of those persons entering and utilising Club facilities may be obtained. This would provide raw data which may be analysed at both an industry and a Club level to better understand Club users and the problem gamblers within this cohort of persons. 15 Thus, as described above, the processing system 1 can be adapted to correlate information collected by the PES and the TGS, as well as financial systems or the like. In order to combine all of these technologies it is typical to provide a Patron Information Management System (PIMS), implemented by the processing system 1, which integrates 20 the information obtained from the PES with information from other systems. Thus, the PIMS would be a processing system adapted to communicate with the PES, and other communications systems as set out in Figure 6. The PES collects invaluable information regarding the entry of those using Club facilities. 25 Other Club technologies also collect data on Members, these technologies include Club databases, gaming machine technologies, Reward Centres and Till systems. Each of these technologies collects its own information independently with the one common factor being that all systems typically identify members by a common identifier, such as the member ID discussed above, and as found on their membership card. The PIMS aims to take 30 advantage of this fact and collect all information obtained by the various systems within a Club in one location.

PAWPDOCS\AJS\spec\I222995L.doc-l 11/03104 -55 It will be appreciated that in this instance, this further enhances the flexibility of the system, for example by allowing monitoring of different aspects of usage within clubs. 5 This can be used for allowing members to apply self-exclusion policies, preventing their own entry to the club, or into certain areas of the club, for example if they are currently undergoing treatment for gambling problems. However, this can be significantly expanded when the PIMS is used to integrate the PES 10 with other systems. For example, threshold criteria can be defined to monitor member facility usage. This can include for example, monitoring the amount of money spent in gambling machines by utilising data from the TGS, as well as monitoring drink purchases via the till 15 system. In this case, each time a bet is made, a transaction performed or the like, this can be added to the log, such that the log will include details of each transaction, bet or the like made by a member each time they visit the club. This information can be monitored by the PIMS to determine if the member is exceeding 20 gambling or drinking thresholds. In this case, thresholds may be set by the clubs, by government or by the member themselves. For example, a member cognisant of the fact that they are spending a lot of money gambling may set a weekly or per visit gambling threshold. In this case, an indication of 25 the bets made by the user will be obtained from the TGS. In this case, the PIMS will compare the current bets made to the threshold limit specified in the member data, and once this is reached, the club can be alerted to the fact so that they can prevent further bets from being made, or so that can warn the player that the limit is reached. 30 Similarly, individuals may wish to restrict their drinking behaviour which can be achieved in a similar manner. For example, by integrating the PIMS with the till system, this allows P:\WPDOCS\AJSispeci\12229951.doc-1 1/03/04 - 56 drinks purchased by members within the clubs to be monitored, which in turn allows the club to restrict further sales once a pre-determined limit has been reached. The thresholds can be defined by the members themselves, the club, the government 5 (through appropriate legislation), or a combination of the above. The PES is the basis from which all information throughout a Club may be based. It has been mentioned throughout that the PES offers additional benefits should it be combined with a system such as the TGS. However, the application of PES is broad ranging and in 10 the future may incorporate other areas within Clubs such as Keno, TAB, Trackside gaming, as well as throughout the various bars and restaurant facilities offered by Clubs. Other industries Whilst the above description focuses on a club, it will be appreciated that these techniques 15 may apply to any venue. For example, in today's current climate of terrorism and global change the PES could be used as a basis from which other entry systems may be developed in order to monitor the entry of persons onto a premises. The application of PES may apply to commercial, retail and wholesale realms in the future. 20 However, in general, the techniques are especially suited to hospitality venues such as pubs, clubs, and nightclubs, in which gambling and/ or liquor is involved. Marketing Information One of the main advantages of the implementation of PES is the invaluable marketing 25 information that can be obtained through the recording of patron data at the point of entry into a Club. Information based on age, gender, postcode, time of entry, etc across many different timeframes (hour, shift, day, week, month, year, etc) will be available to Clubs. Such information will provide Clubs with a view of who is using the Club and when they are utilising the Club services. Furthermore, and just as importantly it will also provide an 30 indication of those persons who are not utilising a Club and hence identify such groups for future advertising campaigns aimed at attracting new patrons.

P:\WPDOCS\JS\pei\222995I.doc- 1/03/04 -57 Through Government harm minimisation techniques such as capping the number of gaming machines, Clubs must now look to compete smarter and on different grounds. No longer can revenue be simply increased through the increasing the number of gaming 5 machines on a Club premise. To increase revenue Clubs need to increase patronage and to do this requires more efficient marketing and advertising. PES will offer a unique insight into the demographics of existing Club members and hence this will allow them to attract more patrons to a Club. 10 Under the current arrangements it is the responsibility of the Doorperson to identify those persons who are barred from a Club, are self excluded and those who are problem gamblers. It may be near impossible for all Doorpersons of a Club to be familiar with all persons in these categories. To further complicate this process is the situation in which 15 Doorpersons are required to go on breaks and staff who are not regular Doorpersons are required to identify persons from the above mentioned groups. Furthermore, the PES is able to identify heavy users of the Club and create a list of these members from all information collected upon entry. This list may then be compared to 20 information on Total Gaming System (TGS) in order to identify how much money and time these patrons are spending at the Gaming Machines in a given period. With Members swiping their membership cards on departure the Club would be able to identify how long the Member was at the Club, what percentage of that time was spent on the Gaming Machines and how much was spent and/or won. This would be a positive step towards the 25 identification of Problem Gamblers. The Club may set parameters within which a patron may be considered a Problem Gambler, e.g. a certain number of visits with a certain percentage of time spent on the Gaming Machines and a certain amount of money spent. Again these parameters would be at the discretion of the individual Clubs.

P:\WPDOCS\AJS\speci\l222995I.dc- 1103/04 - 58 Duty of Care In today's climate of litigation Registered Clubs will need to demonstrate an increased duty of care which possibly exceeds current legislation. In order to provide this duty of care it is within the interests of the Clubs to be able to gauge an accurate assessment of individual 5 members throughout a Club. The Entry System will allow for this information to be collected and give management a detailed breakdown of entry times and movements within a Club. Entry Scams 10 In the past Current Affairs programs have demonstrated the ease of which self excluded players arc able to enter Clubs they are excluded from. The PES demonstrates a tangible way in which Clubs are attempting to prevent Self Excluded Players and problem gamblers. 15 There are currently a number of scams through which non eligible persons enter registered clubs. These scams are described below, with a description of how the PES can assist in avoiding these scams. As mentioned previously, it is recommended that all Members membership cards contain a 20 photo of the Member. The reason here is that if membership cards are generic with no photo it can be difficult to assure that the person presenting the membership card is actually the rightful owner. A membership card may come into the hands of a non Member through theft of the card or it may be lent to a friend, either way persons who are not eligible to enter the Club are entering the Club and hence corrupting the data collected 25 by the PES. Even if a Member reports their membership card as stolen and has it replaced the non member can still present the card until such time as it is expired. Under the PES it would be possible to electronically mark the Members lost or stolen card so that it may not be used. Hence non members are prevented from fraudulently entering the Club and data integrity is maintained. 30 P:WPDOCS\AJS\pei\2229951.doc-1 1/03/04 - 59 A second scam is where Members sign in a number of non members during a given day and may exceed the number of guests which they are allowed to sign in. There have been instances of Members signing an excess of Guests in the one day, often taking advantage of multiple entrances to the Club and changing of Doorpersons. The reason for this is to 5 allow barred or suspended Members into the Club without having to produce their Membership cards or identification. The PES would be able to provide a list of Members who are regularly signing in an unusually high number of guests for further investigation. Furthermore, the system would be able to keep track of the number of Guests signed into the Club in one day and then prevent the Members card from being accepted once they had 10 signed in more than their quota in any given day. A third scam involves members giving their membership cards to friends or associates who then use their membership card to accumulate points obtained by playing the gaming machines even though the owner of the membership card is not present. Under PES and 15 TGS it may be possible to compare persons playing the gaming machines against those who enter the Club and identify any discrepancies. As can be seen the PES provides an opportunity for Clubs to avoid non Members entering the Club via devious means. 20 At present it is possible for a Member of a Club to enter a Club without there ever being a record of them entering the Club. There is no record of their entry and unless they utilise their membership card within the Club no one need know of their patronage. Not only does this create a hole in the marketing data, but it would also mean that in the case of an 25 emergency that there is no record of those persons who may be in the Club. This point was demonstrated with the Newcastle earthquake on 28 th December 1989 in which the Newcastle Workers Club was destroyed. One of the difficulties of the rescue of survivors was that no one knew how many persons actually where in the Club at the time of the emergency. 30 P:\WPDOCS\AJSspec\l222995I.doc-1 1/03/04 -60 There may be instances in which a Club will require to retrieve details of a Guest of Member, Signing Member or Temporary Member entering the Club. With the PES, Clubs will be able to electronically retrieve the name from the database of persons created during the PES process. This offers a quick and effective way of identifying a patron entering the 5 Club as opposed to the current method of manually searching through records. With the addition of recording times on the sign in slips for Guests of Members and Temporary Members, the time of entry can also be approximated. Such information may prove valuable should the Club need to prove a time of entry into the Club. 10 Similarly, a database of Members entering the Club and times of entry and exit may be maintained and searched electronically should the case be required. There may be occasions in which patrons will attempt to bring litigation against a Club for whatever reason. The PES system may prove useful in this situation as it will assist 15 identifying the exact time of entry into the Club and once combined with other Club systems such as Aristocrat'sTM TGS, a complete picture of the patron. Members movement throughout the Club may be established. This may provide pertinent information to assist in litigation cases. 20 The PES has the potential to act as a check of the process of signing in both Guests of a Member and Temporary Members. One such check would be for the correct completion of both Member of a Guest and Temporary Member sign in slips, accuracy and legibility are two examples of the checks which may be carried out. From these checks for accuracy a list of most common errors may be obtained and then used for training purposes. With the 25 addition of the recording of each hour it may also be possible to identify time periods within which a majority of the errors occurred, hence identifying Doorpersons who may require additional training. These checks of accuracy can ensure and reinforce the fact that the Club is following procedure as outlines by the Registered Clubs Act (1976). 30 A second area of accuracy is correct enforcement of the 5Km radius which applies to Clubs. The PES could be automatically set up in order to reject information of Temporary P:\WPDOCS\AJS\speci\12229951do- 11/03/04 - 61 Members who come from suburbs which are within the 5Km radius of the Club as set out in the Registered Clubs Act (1976). At certain times of the year Clubs are required to record the number of patrons entering the 5 Club for tax purposes, often this is completed by the Doorperson holding a hand held counter and recording the information on a cumulative sheet. Using the PES this would not be required as the information could be down loaded directly from the computer database and could even break up the number of Members, Signing Members, Guests and Temporary Members entering the Club over a given time. 10 As can be seen the PES offers Clubs valuable information relating to marketing and advertising through the collection of additional information at the entry point of Clubs. It also improves security throughout the Club by ensuring that persons with previous barred behaviour are not permitted entry. Furthermore, it provides solutions to many existing and 15 potential future problems. What is suggested through the PES is that a system be developed in order to better track those patrons entering and exiting the Club for two main reasons. The first reason is to obtain marketing information on all patrons entering a Club. Currently, the only data 20 collected on persons entering Clubs is for Guests of a Member and Temporary Members. Under the PES, information will be also recorded for Members entering a Club in order to provide a more complete picture of patrons entering a Club. This then provides a database of persons using a Club, which can in turn be used to identify which demographics are and are not being attracted to a Club over given timeframes. This may also include 25 information on player activity statements under Clauses 42 through 45 in the recent Gaming Machine legislation. Secondly, this information may be used in conjunction with the TGS (and other Club systems) in order to provide a more meaningful data analysis. For example, rather than 30 simply saying that X number of Members were playing the Gaming Machines on a given night or X number of machines were in use, we are now able to relate this information as a P\WPDOCS\AJS\speci\12229951.docl 1/03/04 - 62 percentage of total Members/patrons entering the Club in a given period. This provides valuable information about those who are frequenting a Club and conversely those who are not, hence allowing for more directed marketing campaign aimed at increasing the number of patrons entering the Clubs on a regular basis. 5 Accordingly, the PES offers a proactive and an alternative method of identifying problem gamblers through the monitoring of patrons behaviour via the combination of PES and TGS information. This is achieved via the establishment of personal profiles on patrons, looking at the frequency of visits each person makes to the Club through PES and player 10 activity statements which are required under clauses 42 to 45 in the Gaming Machine legislation, this information may come from the TGS system. Furthermore, patrons who place themselves on Self Exclusion programs do so in order to ensure that they are not permitted access to the Club and its facilities. The PES would 15 allow these persons to be identified at the point of entry and refused access to a Club, even if the Doorperson does not initially identify a patron as self excluded by appearance. For example, a Members card may be noted as a barred member and the Doorperson may be notified if they swipe their card to gain access to the Club. For Temporary Members and Guests of Members they will be identified after the fact when the information is processed, 20 however a list of names to watch for may be compiled. The identification of self excluded players in this group of patrons may become easier should the entry procedures for these groups be automated in the future. Both of these applications of PES would be seen as a positive social conscience by in 25 attempting to counter problem gamblers. The information collected by the PES will provide each Club with a greater understanding of those who are entering the Club and playing gaming machines through more complete information. The system can compile all the information in order to better understand 30 these end members of Club facilities on a State and National basis.

P:\WPDOCS\AJS\spei\l222995l.doc- 11/03/04 -63 This will assist with the development of new technology within gaming machine manufacture as gaming machine looks and features can be tailored to different members in different areas as identified by PES. 5 Variations Thus, the example above has focussed on the entry of members into the club, and subsequent exit of members from the club. However, the club may internally be divided into a number of regions, separated by respective transit points, with entry into and exit from the regions being controlled in a similar manner. This may be used only to monitor 10 movements of the members within the club for statistics gathering purposes, or may alternatively can be used to authorise entry of members into specific locations in the club. Thus, it will be appreciated that features of the system described above with respect to entry into and exit from the club, may equally apply to entry into and exit from regions 15 within the club. In addition to this, passage of members through club entires/exits/transit points can be controlled manually, through the use of a doorperson, or the like. Alternatively, this may be controlled automatically, through the use of automated barriers, such as turnstiles, boom 20 gates, electronically activated doors, or the like. Persons skilled in the art will appreciate that numerous variations and modifications will become apparent. All such variations and modifications which become apparent to persons skilled in the art, should be considered to fall within the spirit and scope that the 25 invention broadly appearing before described.