AU2003101010A4 - A Customer Rewards Program - Google Patents

Description

A CUSTOMER REWARDS PROGRAM Field of the Innovation.

The present innovation relates to a customer rewards program and in particular to a customer rewards system available to customers of a particular business and other networked businesses as well.

Background Art.

One of the biggest challenges for a business (that is a provider of goods and/or services) is to promote customer loyalty. In the absence of customer loyalty, a business can survive only by providing goods and/or services at the cheapest possible price (which reduces profit), or by being able to provide a unique product. In the vast majority of cases, a business is not able to provide a unique product as most products can be copied or imitated. This includes tangible products such as goods, but can also include service products.

One way to promote a business presence in the local community is through advertising. While advertising is effective, a difficulty with it is its cost, and that most consumers are not loyal to a business merely because the business advertises.

Consumer feedback provides extremely valuable information to a business. Negative consumer feedback must be attended to and overcome immediately in order to prevent erosion of market share in the local area. Positive feedback has great value in allowing the business to promote or strengthen the parts of the business activity which provides positive consumer feedback. It is well-known and established that most consumers do not naturally provide feedback to a business.

Unfortunately, negative feedback is often the only feedback which is given to the business, which while having some value, does not provide a balanced feedback mechanism to the business.

All businesses are aware that most consumers, after dealing with a business for the first time, will usually continue to deal with that business unless the business provides extremely poor service. For this reason, it is essential that some mechanism or means is developed to guide a consumer to a preferred business in the first instance. It is found that once a consumer has an initial dealing with a business (electrician, plumber etc), the consumer will often continue to deal with that business notwithstanding that other businesses may advertise slightly cheaper rates.

One of the most common ways of building customer loyalty is by offering the customer access to a rewards program, under which a customer may be rewarded for shopping consistently or often at a particular provider's business.

Rewards programs are also used to increase sales, strengthen customer relationships, reinforce profitable behaviour, reward your best customers, increase the life-time value of a customer, move customers up the value chain, and erect barriers to switching brands.

There are many types of customer rewards systems currently used, the most common type being those where collectible points are offered. Programs for redeeming collectible points for goods are common product promotional vehicles used by manufacturers and promoters in the retail industry, and are particularly associated with credit card companies and airline travel. Typically, a consumer purchases a product having attached to it a particular number of points that can be collected and redeemed for promotional goods or services, usually collectively referred to as promotional "items." The consumer collects points by purchasing products at particular stores, either as part of the product package or contained within the product package.

Others in the retail and service industries credit consumers with promotional points on the basis of purchases or other consumer actions that are tracked by the retailer or service provider. Promotional items can be obtained by redeeming a set number of collected points for a specific item offered. Frequently, the promotional items that are offered are tailored to attract a specific market segment of consumers in order to encourage that market segment to purchase the product and reward brand loyalty.

These rewards programs are directed towards a provider of goods or services, rewarding their own customers by offering discounts or value added products from their own product range. For example, frequent flyer points can be used to redeem free or reduced fare flights or products from the airlines own support product range. The same system is frequently applied to store credit cards.

Other programs exist in which a customer may acquire points or rewards by purchasing at a variety of businesses that are each a member of the program provider's network. The customer may then redeem products or services from the program provider. This type of system is used by American Express® and other credit card companies.

These programs are all centralised and the record of points earned and those redeemed are tracked by the program provider. A customer may join the program at a satellite service or product provider generally based on their income, and the program provider is responsible for the administration of the system including providing a clearing house function to receive information about the transactions which occur in each of the authorized facilities, to collate points for the transactions and to apply the points to the customers account. By acting as a counterparty to each transaction, the clearing house offers a central balancing and reconciliation service.

These systems create a great deal of administrative pressure on the program provider and a large amount of constant upkeep over the lifetime of the program. It would be more advantageous to the program provider to have a system with minimal administrative function once the system is in place with authorised service providers.

It will be clearly understood that, if a prior art publication is referred to herein, this reference does not constitute an admission that the publication forms part of the common general knowledge in the art in Australia or in any other country.

Summary of the Innovation.

The present innovation is directed to a customer rewards program, which may at least partially overcome at least one of the abovementioned disadvantages or provide the consumer with a useful or commercial choice.

In one form, the innovation resides in a customer rewards program including a program provider selecting preferred businesses to be members of the program, the program provider providing the members of the program with a plurality of identification means, the members of the program providing an identification means to a holder at the discretion of the members, the identification means adapted to allow the holder to identify themselves to a program member to obtain a reward when a purchase is made from a program member.

In use, once the program provider has identified a sufficient number and variety of member businesses, the program provider will issue a number of identification means to each member business. The member businesses may then issue an identification means to a number of their customer who the member business recognizes as a valuable and/or desired potential customer of that business. The program provider will generally have no control or opportunity to "vet" or approve the customers prior to the issue of the identification means. Once the customer is issued with the card, they automatically receive a reward when a purchase is made from any program member upon presentation of the identification means.

The program provider oversees and runs the program, but will generally not be responsible for distributing the identification means or "vetting" those to whom the members of the program wish to give the identification means.

The program provider may preferably be an individual or company. In the instance where a company is the program provider, the company may be specifically formed for the purpose of running the program. Equally the company may be a pre-existing company performing the task of a program provider.

The program provider sources the members to the program only. The members may themselves be holders of the identification means, but generally, members will issue the identification means to their valued customers/desired potential customers as a way to promote goodwill and extend/attract new business opportunities.

In order to become a member of the program, the program provider may assess the quality of service and/or recognition in the marketplace of a potential member, their staff and organization. Organisations may be selected as a preferred member under a product or service category. There may be restrictions in the program as to the number of members in any specific product or service category. The program provider may terminate the membership of a member to the program if for example service levels dropped below those acceptable to the program provider, or a business fails to honour the terms of the program.

The members may be an entirely local business, or may be an Australia-wide or even an international business which has business dealings in the consumer area. The members may be a service provider such as an accountant, or may be a provider of goods. The members are typically invited to join the program for a fee. Once the member has joined the program, it is typically identified as a member of the program.

A plurality of identification means are provided to the members for issue at the discretion of the members, to allow holders of the identification means to identify themselves to a member to obtain a discount or some form of value added service. A membership fee or fee for the identification fee will normally be levied by the program provider on each of the members of the program, but not on the card holders. Normally, one identification means will be issued to each holder at the discretion of the member. The identification means may be in the form of a small plastic or paper card that may display the company logo and a logo of the program.

The card may be at least partially laminated. This card may be issued to a holder on the basis of the value of the customer to the member business issuing the card. It is envisaged that this card could provide an effective means of gathering consumer information and also aids in the strengthening of the corporate image of the program.

The identification means may suitably comprise a card with electronic data storage capabilities. The data may be updated at each use or presentation of the card or the data may allow the gathering of statistical information on the use of the card.

The identification means identifies the holder as a valuable customer of a member of the program, and may preferably only be provided to a consumer once the consumer has made a purchase of goods or services from a member business.

Alternatively, it may be provided to stimulate goodwill towards a member business of group of businesses. The identification means may preferably be provided to a consumer before the purchase of goods or services from a member, but require some form of validation from a member to prove the purchase of goods or services within program. Possible forms of validation from a member may include a stamp on the reverse side of a card, or equally removal of a number of the reverse of card, or even some form of electronic recognition accompanying the card.

The identification means may have one or more numbers associated with it in order to identify it. The identification means may also be equipped with a bar code or similar device which may identify the holder of the identification means or the identification means itself.

A significant feature of the identification means will preferably be that the identification means provides proof that the consumer is a valued customer of at least one member of the program and therefore, establish their value to or allow mutual recognition of their value by another member of the program.

The program includes providing a directory that may be either paper or web based for the program and/or members of the program. It is found that a web site has the power to encompass and support all the marketing tools of the business. This can be the point where basic communication and specific promotions come together to allow consumers to explore each facet of the member businesses and the program in their own time. The identification means itself may contain information guiding consumers to the web site should they require further information about the program and what the member businesses have to offer.

The web site typically provides more information about the members.

Details of the web site are typically provided in literature provided to the holders of identification means upon issue of the identification means in such a manner to encourage consumers to go to the web site. Typically, images, specials and contact details derived from the members should be accessible on the web site and consumer feedback should also be welcomed.

The website may preferably be provided by the program provider, with the assistance of the members or in a joint venture or association of them. The website may also be provided by any other party.

Typically, the initial literature provided and the web site lend themselves to advertising to support the program. With the support of complimentary member business entities, these strategies can be achieved at a minimum of cost.

The program, through the website provides a feedback means which is associated with the program to provide consumer feedback on the program itself or on the individual member businesses.

The feedback means may comprise any type of means which will promote and encourage consumer feedback. The feedback means may comprise a competition giving out prizes. The competition typically will require participating consumers to provide some information about themselves. It is envisaged that other types of consumer feedback means may be provided. In an embodiment, the competition may require consumers to provide their name, address, phone number, social preferences, identify where the consumer has received high quality service or goods, certain likes and dislikes and the like.

The feedback means may preferably comprise a fillable form associated with the web site. The survey may preferably be conducted after the provision of services or goods and be accessible only to holders. Further surveys may take place at

I

7 another time using contact details gathered from the membership details in the program.

The information obtained via the feedback means can be analysed for useful information, which is information useful to the members or program. The type of information collected via the consumer feedback means may preferably be the shopping habits and likes/dislikes of a holder. The information may be analysed by a separate entity that will compile and extract useful information from the feedback data. This information can be returned to the program provider to on-sell, for instance in the form of a consumer database, to the members, for instance on a computer disk, the contents of which can be downloaded to the business customer database.

Whilst the above has referred to the cardholders as customers, it is to be appreciated that the identification means may be given to priority customers, new customers or potential new customers, disappointed customers, incentives to suppliers, or even staff members of the member business.

Brief Description of the Drawings.

Various embodiments of the innovation will be described with reference to the following drawings, in which: Figure 1 is a flowchart explaining a program according to an aspect of the present innovation.

Detailed Description of the Innovation.

According to the innovation, a customer rewards system is provided.

The customer rewards program includes a program provider selecting preferred businesses to be members of the program. The program provider provides the members of the program with a plurality of identification means. The members of the program provide an identification means to a holder at the discretion of the member. The identification means is adapted to allow the holder to identify themselves to a program member to obtain a reward when a purchase is made from a program member.

In use, once the program provider has identified a sufficient number and variety of member businesses, the program provider will issue a number of identification means to each member business. The member businesses may then issue an identification means to a number of their customers whom the member business recognizes as a valuable customer of that business, or indeed any new businesses that this member business would wish to commence business with The program provider will generally have no control or opportunity to "vet" or approve the customers prior to the issue of the identification means. Once the customer is issued with the card, they automatically receive a reward when a purchase is made from any program member upon presentation of the identification means.

The program provider oversees and runs the program, but will not be responsible for distributing the identification means or "vetting" those to whom the members of the program wish to give the identification means. In the instance where a company is the program provider, the company may be specifically formed for the purpose of running the ptogram.

A particular embodiment of the innovation is described in the instruction manual included as ANNEX 1 and forming part of the specification.

In the present specification and claims, the word "comprising" and its derivatives including "comprises" and "comprise" include each of the stated integers but does not exclude the inclusion of one or more further integers.

Reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present innovation. Thus, the appearance of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more combinations.

In compliance with the statute, the innovation has been described in language more or less specific to structural or methodical features. It is to be understood that the innovation is not limited to specific features shown or described since the means herein described comprises preferred forms of putting the innovation into effect. The innovation is, therefore, claimed in any of its forms or modifications within the proper scope of the appended description and/or Annex 1 appropriately interpreted by those skilled in the art.

Annex 1 INDEX TO MATERIAL No Document A-List Training Manual 2. Information Sheet entitled How Does A-List Work 3. Information Sheet entitled Strategy Meetings 4. Site Information Snap Shot Thank You Card 6. October 2003 Newsletter 7. Web Pages A -List TRAIN

INDEX

1. PRODUCT SITE INFORMATION:- 'a 4 e WELCOME TO A-LIST WHAT IS A-LIST

SUPPLIERS

MAJOR SPONSORS WHAT'S NEW

PRIZES

FEEDBACK

ADMINISTRATION

2. COMPANY

OFFER:-

What is the company offering as part of its involvement with Townsville A-LIST.

3. STAFF SIGN OFF SHEET:- Every staff member that may come in contact with an A-LIST cardholder, either over the phone or during direct sales, should understand the processes contained within this manual.

Please Ensure that YOU have signed off where required.

4. CREATING YOU'RE A-LIST

LIST

This area assists when being creative about whom should receive one of you're A-LIS T Cards THE INVITATION

PROCESS

A-LIST is all about inviting your chosen participants to enjoy the many benefits that A-LI ST offers. Lets get this process right! TOWNSVILLE "A LIST PRODUCED BY G Y MANAGEMENT SERVICES S (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 A-List Townsville i 4 tbtrtr f -Jlsst ginvnSviffe Home WelCOMe to A-Ust W6 tjs-A. -List Suppliers Major. Sponsors Whaes N'e ij Prizes: F6edback t6ritar't Us lnl§tr tIon.,._ Welcome to Townsville -List! S, AS an fl-List card holder you are recognised as a valued client of one of Townsville's most renowned companies, We invite your participation in the many and varied reward offerings that have been coordinated on your behalf Your business friends have delivered a vast and varied choice of soecial relationship discounts and value added purchases so that you our special clients can enjoy all the benefits on offer from our quality suppliers What is A-List and how does A-List Work A-List provides specialised pre-arrangec discoLunt or value added services.

The company that provided you with your card considers that you deserve recognition, and they have stepped up to the plate to provide yOU with ongoing benefits in, many special areas or day to day purchases. Visit our list of suppliers and view vhat's on offer!! Rernernber that the Offeringr- may change from time to time.

advantage or the opportunities on ottffer NOWV So tal:e As new offers become available we will remind you via our What's New page so keep actively viewing this site and save "us" into your favourites! i! TOWNSVILLE "A LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 Suppliers Where may I go to benefit The Opportunities are endless sirnply click on any classification in the drop 'l'.r

I

n box below and learn what, where and when you can benefit r--m W/hen booking either accommodation or restaurant dining, you will need to inform the person who answers that you are a rnernber of Townsville LhSt si that appropriate arrangements can be made.

Select Category v; Major Sponsors Major sponsors support our efforts by providing helmsman-ship to continue steering our product in the right direction! These sponsors include our: Webrnaster, Webs-U-See Website Design Internet Services for the developm-rent, maintenance and hosting of the A-List website.

We would also like to thank our dedicated tearm riof advisors, incuLdin Mike Carney of Mike Carney Toyota, Daniel Packer from Daniel Packer Hornme Loans, Greg Campbell from Delta Office Equipment and Mark Harrington from Covers' Restaurant. Thanks also to Elizabeth Delahunty of Ella Bache' and Heavenly Fragrances.

Professional services include those supplied bv CE Smith Townsville (Chartered Accountantsl and Roberts NIehtiner McKee (Lawyersi TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT

SERVICES

9 (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 What's new at 4-List!! Every month this site will externdl ne information about offers that are new to _A-List CLstomers We wlf ens,ure that offers are ava',,fa ile to you o unlrtil January 2005.

as a genuine commitment from the subscribing suolier Occasionally a supplier rnay change.. We will firstly ensure that you are a) informed and b) a suitable replacement found...

This way you can continue to benefit as before, We will not substitute a supplier of less quality! Prizes PRIZES AS WELL AS BETTER DEALS: Every month a special prize will be on offer.....

This month Mark Harrington from "Covers" Sensational dining experience in Flinders Street If you haven't been to this establishmrent book now and read the rest or the offer later. has agreed to provide a dinner for two to the value of $100.00! Register your entry on the Competition Entry form here I did! WATCH THIS SPACE FOR YOUR NAME CARD NUMBER TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 Feedback! Do you like telling people where to go? Or where to eat or even where to gain great service while making a purchase! We want to hear of other purveyors ot excellence that shou/d be approached about this productf We also need to get feedback about your experiences with our participants in this promotion.... PLEASE Complete the form below by clicking on the link, and your feedback will autornatically forward on to us. We need to know thatyou are and if you are not we need to know why! Place Feedback here rOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 Welcome to Townsville A List Administration Centre! To become an A-List supplier your staff and your organisation have been assessed for quality of service and recognition in the marketplace, Your organisation has been selected as our preferred supplier under your product or service and you will maintain exclusive rights (where agreed) to that category until such time as the agreement expires, A-List however reserves the right to terminate any agreement if a) service levels drop below those acceptable to the group, or b) a business fails to honour the terms of the agreement in either a material or concesssional manner:- i.e.

misuse of the A-List cards or the agreed offer has not been delivered, A-List agrees to monitor your staffs service through our receipt of feedback from this site (or indeed by your customers contacting us). This feedback is used to monitor your staffs cornrnitment to A-List and the commitment to our mutual customers. ALL positive or negative feedback received will be directed to you or your delegated representative for acceptance and we suggest that you consider any necessary action; being mindful that this may only be a snapshot of a single customers' experience. This information should also be used for creating testimonials for any advertising purposes! By participating in this promotion yOL can look forward to the followvinq benefits: Exclusive category Listing (In rnmost cases) Increased exposure throughout Townsville surrounding areas.

A well exposed category listing for each category allocated to you.

TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERV1CES o (07) 4774 1818 M0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 A proven ability to source products through reliable suppliers that have been vetted through the same process as yourself.

A potential to redeem a considerable amount of discount to offset any initial outlay. In most cases this process should be a revenue positive experience! "A List" Cardholders are all initially advised that with the exception of hospitality services there are no advisory requirements, An List" Cardholder may simply offer the card at the usual time of settlernent to be extended any agreed benefits. We suggest to all cardholders that in the spirit of the promotion, and for the ease of identification and product recognition, that the card is indeed offered as early as is deemed to be practical to ensure a smooth and seamless flow from selection of product through to a successful settlement of account.

All A List card holders are advised via the initial "Thank You Card" that there is a firm requirement to book ahead for prescribed discount or value added bonuses, We suggest that from time to time it may be necessary under the SDirit of Co-operation to extend the offer to those that do not book ahead, we suggest consistent delinquency be dealt with as "would be seen fit by a majority of similar businesses"., Initial training will be provided in the recognition and acceptance procedures associated with this product, Information pertinent to this will be provided at the initial training period and should be filed for future use.

Advice regarding the organis-:tions individual offering must be maintained within the same administration folder easily accessible to all staff at anytirre.

All new staff should be advised of such offers and be directed to the training brief. The in,dividual supplier rnust maintain the training protocol in acceptance of the card.

From time to time any supplier may require and expect that the 'A-List" team will provide additional information pertinent to the use of the card and any further benefits that may now be offered via the system.

TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSV LLE QUEENSLAND 4810 1-LAst members have access to up to date information about the group and ongoing business via a Newsletter that is produced Bi-Monthly. This information highlights wins and opportunities experienced by suppliers along with other helpful information that should be viewed by all 14-List suppliers! Copies of the nevwsletters can be found below.

Select Newsletter A-LLst suppliers are initially provided with a CD "Service Pak" which includes a copy of the training folder, along with several ternplated letters that could be useful if sending the cards by mail, The "Quick Look" folder attached here is upgraded weekly allowing you to accompany any letter with a print out of who is on-board our promotion, Please remember that your initial "Quick Look" folder on the initial disc will soon be out of date and regularly upload the folder from this -location for accurate updates! (Requires Adobe Acrobat reader) View or download "Quick Look Folder" here: DOWNLOAD NOW Al-L ist Al :m&errsip Ve rn 4r 2003 1'1101 a4' I,~X1S T Download Adobe here: "A-LIST" Cards can be sourced throughout the prescribed agreement period, Where logos may be required on the Thank You card a minimum of 200 cards must be pre-ordered.

Where logos are not required a minimumrn of 50 cards will be available within 7 days, printer permitting, TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES S (07) 4774 1818 M 0419 343527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 A-List Townsville CREATING YOUR A-List

LIST

Businesses select a number of clients, customers or associates, perhaps through an existing database, that will receive an invitation to participate in unique discount offerings for goods and services, effectively seen as co-ordinated by that business! These clients become your A-List database.

Nine ways that the businesses of Townsville have currently chosen to disperse their cards include:- 1) Customers that require priority attention, 2) New customers that appear to be well connected, 3) Customers that have dropped off the data base in recent months/years, 4) Customers that. may have been disappointed through no fault of your company and that would derive consolation in such a presentation, Are there any people/businesses that you are not doing business with that you believe you could why not invite them to join A-List and follow up with a personal call after they receive their card? 6) Also utilise in areas where "greasing the wheel" may result in better service from an existing supplier.. Perhaps a courier, printer or similar! 7) Launching a new service/product... how better to drive the point home! 8) Moving to a new address??? Keep your clientele informed and up to date with your movements!! 9) Using the card as a staff incentive scheme for not only your business, but businesses that you do business with.

Imagine your appreciation if someone supplier you with (say) 5-6 A-List cards that you could inturn build.a staff incentive around, particularly at this time of-the year.

For you to do so to another business is surely an opportunity to display your interest in providing premium service! TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERViCES S(07) 4774 1818 M0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 If you have any queries regarding the information above please contact Geoff Broekhuis on either (07) 4774 1818 or 0419 343 527 A-List Townsville THE INVITATION PROCESS OF SENDING OUT A-List

CARDS

After identifying appropriate recipients for the cards, it is recommended that you disperse the cards in the following manner.

a) The first step is to make a contact call to your "target" clients.

Verify their email address as soon as is practical and then ask them "Have you been invited to join Townsville A-List?" If the client says NO, explain that you will send them an email that explains it all.., and inform them that you will send them something shortly that will explain the "Club" a little better! b) Immediately on putting down the receiver send out an email with the A-List link to allow your target to view the product before they receive their card.

c) Send the relevant cards on the same day as you place your call to them.

On allowing a suitable time for the card to land at your target sirfmply make contact again and inquire as to whether they have had the chance to use their card yet... and what did they think of the process! The next part of the process is up to you... if there is a relationship building, ask why they couldn't do business with you from today It may require a visit to the client to close any opening that may have TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES S(07) 4774 1818 M0419343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 been created, and. if the target was effectively sourced a visit should be offset by the first order! TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT

SERVICES

(07)4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLANO 4810 A-List Townsville HOW DOES A-List WORK? Businesses select a number of clients, customers or associates, perhaps through an existing database, that will receive an invitation to participate in unique discount offerings for goods and services, effectively seen as co-ordinated by that business! These clients become your A-List database.

Eight possible sources for distribution include: 1) Customers that require priority attention, 2) New customers that appear to be well connected, 3) Customers that have dropped off the data base in recent months years, 4) Customers that may have been disappointed through no fault of your company and that would derive consolation in such a presentation, Are there any people businesses that you are not doing business with that you believe. you could Why not invite them to join A-List and follow up with a personal call after they receive their card? 6) Remember also in areas where "greasing the wheel" may result in better service from an existing supplier..

Perhaps a courier; printer or similar! Launching a new service/product... how better to drive the point home! 8) Lastly Moving to a new address??? Keep your clientele informed and up to date with your movements!! TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M0419343527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 WHAT FORM DOES THE OFFER ARRIVE IN? SA-List supplies you with a specially designed "Thank You" card that acknowledges your customers' worth to you.

This card contains a wallet-sized .6mm HD plastic ID (CREDIT CARD STYLE) allowing your selected customers to access the agreed rates and deals struck by A-List on your behalf.

The "Thank You" card lists samples of the services and classifications that your A-List clientele will benefit from utilising.

FEATURES

An opportunity for preferential clients to feel that they are as one with the company.

An innovative approach to developing strong relationships between the businesses new and long standing clients.

A guarantee that your company name is discussed at dinner and boardroom tables.

Feedback via the A-List" site as to how your staff are treating our/your A-List" customers...(see Staff Monitoring within the site details herewith attached.

SAn opportunity to ensure that significant points of difference exist between your; and your oppositions businesses.

The product is supported with a full Training Package including a folder and disc, allowing you to easily inform all staff of the process and how it will benefit the company. In this way you can ensure all staff are aware of the process that you choose to implement.

BENEFITS

S Preferential clients will be rewarded for their previous decision to visit your business.

Potential customers will become aware of the desire to develop strong ties.

SThe market place notes the business' interest in securing quality TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07)4774 1818 M0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 clientele.

WHO DO I BEST TARGET Create a list of contacts or clients that you wish to forward the rewards package to. Consider that the redemption per card is assessed at approximately $500 P/A so it is quite some trophy in the wallet or purse of the people you choose! You may wish to use a database or even accounts information to construct this list.

Also consider what supply you may require to have "on-hand" for special new clients! HOW CAN I BE INVOLVED IN BECOMING A SUPPLIER AS WELL SConsider what options are open to you for value adding to your product or service. We are well versed in this area and more than happy to assist in developing your offer, Be mindful that a minimum purchase by a cardholder must be taken into consideration before you should offer any value add! We are here to create further opportunities; not slow your business down or suggest you discount without being benefited by the offering in the first place.

WHAT AND WHEN DO I PAY? On acceptance of the card layout a deposit will be required towards the printing of the desired number of cards, Prices are subject to the quantity ordered.

Logos can be included on the "Thank You" card if orders are in access of 200 units.

WHY CAN'T I CREATE THIS INTERNALLY IN MY BUSINESS? You possibly can, but will the offers that you secure be as sound as those endorsed by an agent for many businesses of a similar size? Does your business have the spare manpower? TOWNSVILLE

LIS

T PRODUCED BY G V MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVlLLE QUEENSLAND 4810 Does your business have adequate resources to ensure ongoing agreement of the offering, ongoing website development and new expanded regional offers into the future? TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 A-List Townsville STRATERGY MEETINGS BEST USE OF CARDS Businesses select a number of clients, customers or associates, perhaps through an existing database, that will receive an invitation to participate in unique discount offerings for goods and services, effectively seen as co-ordinated by that business! These clients become your A-List database.

EIGHT possible sources for distribution include:- 1) Customers that require priority attention, 2) New customers that appear to be well connected, 3) Customers that have dropped off the data base in recent months/years, 4) Customers that may have been disappointed through no fault of your company and that would derive consolation in such a presentation, Are there any people/businesses that you are not doing business with that you believe you could be...

why not invite them to join A-List and follow up with a personal call after they receive their card? 6) Also utilise in areas where "greasing the wheel" may result in better service from an existing supplier..

Perhaps a courier, printer or similar! 7) Launching a new service/product.. how better to drive the point home! 8) Lastly Moving to a new address??? Keep your clientele informed and up to date with your movements!! TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES 9 (07)4774 1818 M 0419 343527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 The Invitation Process After identifying appropriate areas above, prepare your list.

a) The first step is to make a contact call to your "target" clients.

Verify their email address as soon as is practical and then ask them "Have you been invited to join Townsville A-List?" If the client says NO, immediately inform them that you will send them an email that explains it all... and inform them that you will send them something shortly that will explain the "Club" a little better! b) Immediately on putting down the receiver send out an email with the A-List link to allow your target to view the product before they receive their card.

c) Send the relevant cards on the same day as you place your call to them.

d) On allowing a suitable time for the card to land at your target simply make contact again and inquire as to whether they have had the chance to use their card yet... and what did they think of the process! e) The next part of the process is up to you... if there is a relationship building, ask why they couldn't do business with you from today. It may require a visit to the client to close any opening that may have been created, and if the target was effectively sourced a visit should be offset by the first order! NETWORKING YOUR A-LIST Sharing of databases when there are no concerns of trust or service issues.

Finding other members that you can work with that have a similar database for different services or goods.

1 2 TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 4 Are there suppliers of product within the A-List that you should be contacting to ensure that you are still "buying right"....

Suggestions include:- Stationery Office Furniture and Equipment Conference Facilities Florists Beverage Gifts Staff incentives Check with GEOFF BROEKHUIS to ensure that the most relevant parties for your requirements know about your needs...!!! TOWNSVILLE LIST PRODUCED BY G Y MANAGEMENT SERVICES (07) 4774 1818 M 0419 343 527 PO BOX 1875 TOWNSVILLE QUEENSLAND 4810 ~i I to] ri r±t S si ~a tRi [S' A/ CARDHOLDER

ADVICE

Welcome to Townsville A List! Congratulations, As an A-List cardholder you are recognised as a valued client of one of Townsville's most recognised companies. We invite your participation in the many and varied reward offerings that have been coordinated on your behalf. Your business friends have delivered a vast and varied choice of special relationship discounts and value added purchases so that you our special clients..can enjoy all the benefits on offer from our nyalitrsuppliers What is A-List! How does A-List Work A -List provides specialised pre-arranged discount or value added services. The company that provided you with your card considers that you deserve recognition, and they have stepped up to the plate and provided you with ongoing benefits in many special areas of day to day purchases. Visit our list of suppliers and view what's on offer!! Remember that the offerings may change from time to time..so take advantage of the opportunities on offer NOW! As new offers become available we will remind you via our What's New page so keep actively viewing this site and save "us" into your favourites!!! TOVINS\'!I 1V r PH 1~O)iS) 1 Y GY KPXN\GF:.I N1 Fi iHI 1(11W343i 321 Major Sponsors Major sponsors support our efforts by providing helmsman-ship to continue steering our product in the right direction! These sponsors include our: Webmaster, Webs-U-See Website Design Internet Services for the development, maintenance and hosting of the A-List website.

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We would also like to thank our dedicated team of advisors, including Mike Carney of Mike Carney Toyota Daniel Packer from Daniel Packer Home Loans, Greg Campbell from Delta Office Equipment and Mark Harrington from Covers' Restaurant What's New!! Every month this site will extend new information about offers that are new to A List customers.

We will ensure that all offers are available to you up until January 2005.

as a genuine commitment from the subscribing supplier.

Occasionally a supplier may change... We will firstly ensure that you are a) informed and b) a suitable replacement found...

This way you can continue to benefit as before.

We will not substitute a supplier of less quality! 1' i! LF I I I; JCi: 1Y G Y 1 NAGI-M i S 1 1 Ml 0-119 313 .2 7 P0 TO'WN VILI.I- Q E--NSLANDI) 1 1 Prizes PRIZES AS WELL AS BETTER DEALS! Every month a special prize will be on offer This month Mark Harrington from "Covers" Sensational dining experience in Flinders Street If you haven't been to this establishment book now and read the rest of the offer later.... has agreed to provide a dinner for two to the value of $100.00!.

Register your interest on the feedback form I did! Feedback! Do you like telling people where to go? Or where to eat or even where to gain great service while making a purchase! We want to hear of other purveyors of excellence that should be Approached about this product! We also need to get feedback about your experiences with our participants in this promotion.... PLEASE Complete the form below by clicking on the link, and your feedback will automatically forward on to us. We need to know that you are happy...

And if you are not we need to know why! Place Feedback here 'A I' S I PROD. E) I3Y G Y' N.\OtIMA'_NF SF!: ,I 'S f0/) -1771 1 12 M 0-11 j34:k 527 P 1 75 TOVI, >22/LIi O LLNSLAND ,4311 B/ SUPPLIER INFORMATION TERMS Welcome to Townsville A List Administration Centre!

CONGRATULATIONS

To become an A-List supplier your staff and your organisation have been assessed for quality of service and recognition in the marketplace. Your organisation has been selected as our preferred supplier under your product or service and you will maintain exclusive rights (where agreed) to that category until such time as the agreement expires. A-List however reserves the right to terminate any agreement if a) service levels drop below those acceptable to the group, or b) a business fails to honour the terms of the agreement in either a material or concesssional manner:- i.e. misuse of the A-List cards or the agreed offer has not been delivered.

SERVICE MONITORING A-List agrees to monitor your staff's service through our receipt of feedback from this site (or indeed by your customers contacting us).

This feedback is used to monitor your staff's commitment to A-List and the commitment to our mutual customers. ALL positive or negative feedback received will be directed to you or your delegated representative for acceptance and we suggest that you consider any necessary action; being mindful that this may only be a snapshot of a single customers' experience. This information should also be used for creating testimonials for any advertising purposes! 1TO 'N 1 i P IDUC-I Lt i.Y M A _AG i .iN Sl.;I "il l (07) 477-1 1 1 1 11. 3.1 527 875 iTO'N VII I. OUEEISt.AiND .1 1( YOUR BENEFITS By participating in this promotion you can look forward to the following benefits: Exclusive category Listing* Increased exposure throughout Townsville surrounding areas.

A well exposed category listing for each category allocated to you.

Hyperlink to your existing website from your listing/s.

A proven ability to source products through reliable suppliers that have been vetted through the same process as yourself.

A potential to redeem considerable discount to offset any initial outlay. By seeking goods and services through the assigned suppliers (noting that you are an A-LIST supplier) it is envisaged that you will benefit through better potentials.

In most cases this process should be a revenue positive experience! BOOKING PROTOCOLS "A List" Cardholders are all initially advised that with the exception of hospitality services there are no advisory requirements. An "A List" Cardholder may simply offer the card at the usual time of settlement to be extended any agreed benefits. We suggest to all cardholders that in the spirit of the promotion, and for the ease of identification and product recognition, that the card is indeed offered as early as is deemed to be practical to ensure a smooth and seamless flow from selection of product .through to a successful settlement of account.

TOWA'NSV/I t 1- I I P OD EUCED LBY Y P ANAGIO-MENT S[F- .'i (07) 1774 1; 18 M 0119 343 527 PC' lF:_ 1, 75 TOW'NSViI.LF OUEENSSANU .1810 HOSPITALITY SERVICES All A List card holders are advised via the initial "Thank You Card" that there is a firm requirement to book ahead for prescribed discount or value added bonuses. We suggest that from time to time it may be necessary under the Spirit of Co-operation to extend the offer to those that do not book ahead, we suggest consistent delinquency be dealt with as "would be seen fit by a majority of similar businesses".

STAFF TRAINING Initial training will be provided in the recognition and acceptance procedures associated with this product. Information pertinent to this will be provided at the initial training period and should be filed for future use.

Advice regarding the organisations individual offering must be maintained within the same administration folder easily accessible to all staff at anytime. All new staff should be advised of such offers and be directed to the training brief. The individual supplier must maintain the training protocol in acceptance of the card.

From time to time any supplier may require and expect that the "A- List" team will provide additional information pertinent to the use of the card and any further benefits that may now be offered via the system.

"A-LIST" CARDS "A-LIST" Cards can be sourced throughout the prescribed agreement period. Where logos may be required on the Thank You card a S1OWNSVILL' LIST JODUCF D BY G(3 Y MIANAGELIEi VIc.'; (01) 174/- 18 1 M 0-119 3-13 52/7 I'O l:(O 1 75 0TOWNSVI.LE O J F- S -l D 4, I) minimum of 200 cards must be pre-ordered. Where logos are not required a minimum of 50 cards will be available within 7 days, printer permitting.

HOW DOES THE LIST CARD' WORK Businesses select a number of clients that will receive an invitation to participate in unique discount offerings for goods and services, effectively seen as co-ordinated by that business! These clients become your List database.

WHAT FORM DOES THE OFFER ARRIVE IN "A LIST" supplies you with a specially designed "Thank You" card that acknowledges your customers' worth to you.

This card contains a wallet-sized .6mm HD plastic ID (CREDIT CARD STYLE) allowing your selected customers to access the agreed rates and deals struck by A-LIST on your behalf.

The "Thank You" card lists samples of the services and classifications that your List clientele will benefit-from utilising.

FEATURES

An opportunity for preferential clients to feel that they are as one with the company.

An innovative approach to developing strong relationships between the business' new and long standing clients.

A guarantee that your company name is discussed at the dinner and boardroom tables of Townsville.

An opportunity to ensure that significant points of difference exist between your; and your oppositions' businesses.

BENEFITS

Preferential clients will be rewarded for their previous decision to place orders with your business.

N Vi! I.I' 1 T )OIDUCEI) E3Y C NA 1 -l 4 1I)-17/.1 n 1 t 0419313527 F'.Ci X 10 75 TO','.N/,VILLE OUJ:ENSI.ANO 4810 >Potential customers will become aware of the desire to develop strong ties.

>The market place notes the business' interest in securing quality clientel.

C)'JS'i ii A-IS'r PR0D [)2V BY GY M 07) 47/418 183 KI 04 10 2428 F C O 1iC 175 TOWNFVILLF3 OIJ[IBFNSLANL) 4B10 HOW TO GET INVOLVED >~Consider what options are open to you for value adding to your product or service. We are well versed in this area and more than happy to assist in developing your offer.

rBe mindful that a minimum purchase by a card holder must be taken into consideration before you should offer any value add!.

WHO DO I BEST TARGET >Create a list of contacts or clients that you wish to forward the rewards package to. Consider that the redemption per card is assessed at approximately $1000 P/A so it is quite some trophy in the wallet or purse of the people you choose! You may wish to use a database or even accounts information to construct this list.

Also consider what supply you may require to have "on-hand" for special new clients! WHAT AND WHEN DO I PAY? On acceptance of the card layout a deposit will be required towards the printing of the desired number of cards.

Prices are subject to the quantity ordered.

Logos can be included on the "Thank You" card if orders are in access or 200 units.

WHAT DO I HAVE TO DO? >In a word. NOTHING.

>In all cases A-LIST has sourced quality goods and services on your behalf, and A-LIST will continue to deliver offerings such as discounted accommodation, restaurant meals, retail goods and services, and other related goods and services on your behalf.

WHlY CAN'T I CREATE THIS INTERNALLY IN MY BUSINESS >You possibly can, but will the offers that you secure be as sound as those endorsed by an agent for many businesses of a similar size? >Does your business have the spare manpower? >~Does your business have adequate resources to ensure ongoing agreement of the offering, ongoing website development and new expanded regional offers into the future? I OW.-NSVI.U AN LI1.ST PROL)UCG) BY G Y MIANAGEMENT SERK'cFS (07)1174 18 18 rI 0419 3431521 PO 110X 1875 TOVVNSVILLEr OLJEENSLAND 4810 nt t- ~fhce Mi&nd "m lYNN7, %MZU'idr-T UT[AU f6 TIOOMg0NS Ix lk' EA EL ESTAE YOTZ 6Nj3T.HE LSlTRAN"D.

FUT.URIST1lQUES'KlhX~ENTI3 EAELJFR;AGRAN

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AQUARIUS ON THE BEACH -1-SHADELAND UNIVERSAL

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BEEZNEEZ NURSERY ANDSOMANY

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V. -4(1, Site News and Traffic Welcome to the October 2003 Newsletter for Townsville A-List. With just over 12,000 visits to our site last month September was by far our "biggest" month yet. Just another reminder that the cards do have a limited life, albeit 14 months from this point in time, so the sooner they are distributed by all parties that still may be holding onto them, the greater the benefit to the whole! Please remember that a lot of information is contained within the ADMINISTRATION PAGE. This includes previous newsletters and updated folders for the initial disc supplied. As you will remember the password for the Administration area is ADMIN in the first box, and TVLLE in the second box.

Training Manuals Please ensure that any new staff members have access to the training folder. It is highly likely that from now to Xmas we will all experience staff changes, with this comes the challenge of training new staff. I hope you are finding that the A-List folder is assisting in this area.

New Members Once again it has been a very hectic month.

Congratulations and Welcome to our newest fl-List members! These Include: Ardent Security Norm Hyatt Locksmiths The Davis family Group Toys'R'Us Sureslim WIN Television Lane Technical Services The Willows .Golf Course Over time I will feature one or two new members each month, but with new promotional activity about to take place I believe that you should be make aware of what is happening as a matter of urgency! Promotional Activities The Ultimate Long Weekend Lifestyle Package Jointly Presented By: 000 \JLILL 20031:01 This promotion will include three nites accommodation in an Executive Suite Compliments of Townsville Plaza including breakfast each morning, dinners each evening enjoyed at Covers, Bistro One and Sorrentos, the obligatory Cinema Passes... but wait... lets get the WINning couple done up to the NINES Perhaps a massage and facial at The Futuristique Skin Centre, his and her hair treatment by Hair With Attitude, and after the weekend's over start them off on a three month Gym Membership at Rhonda's and Muscle and Fitness! The promotion is designed to create added awareness of the product in the market place along with a branding exercise to assist in linking A-List to a certain demographic within the consumers' mindset. We are confident that with the added benefit of a FUEL DISCOUNT available from November 1 2003, we can make quite a bit of noise in the market place! The promotion will run from approx. October 19 through to November 7 with a minimum of 2 x 30sec ads per day! Mailing Lists I am very pleased to report that with the imminent release of a further 4000 cards into the market place, the new members shortly to receive their cards are already creating lists of where to send their cards. Thank you personally for your support ladies and gents!

V

k mc There are now examples of nine areas being addressed for dispersal of the cards... they include: 1) Customers that require priority attention, 2) New customers that appear to be well connected, 3) Customers that have dropped off the data base in recent months/years, 4) Customers that may have been disappointed through no fault of your company and that would derive consolation in receiving a card, Are there any people/businesses that you are not doing business with that you believe you could be...

why not invite them to join A-List and follow up with a personal call after they receive their card? 6) Also utilise in areas where "greasing the wheel" may result in better service from an existing supplier..

Perhaps a courier, printer or similar! 7) Launching a new service product... how better to drive the point home! 8) Moving to a new address??? Keep your clientele informed and up to date with your movements!! 9) Using a small quantity of cards as a presentation to a company to use as their staff incentive system. Are there companies that you deal with at the moment that would benefit from this and that would inturn look favourably on you for making such an offer? The Invitation Process After identifying appropriate areas above, prepare your list.

a) The first step is to make a contact call to your "target" clients. Verify their email address as soon as is practical and then ask them "Have you been invited to join Townsville A-List?" If the client says NO, immediately inform them that you will send them an email that explains it all... and inform them that you will send them something shortly that will explain the "Club" a little better!

A

in c b) Immediately on putting down the receiver send out an email with the A-List link to allow your target to view the product before they receive their card.

c) Send the relevant cards on the same day as you place your call to them.

d) On allowing a suitable time for the card to land at your target simply make contact again and inquire as to whether they have had the chance to use their card yet...

and what did they think of the process! Keeping Me Busy Even with all the current activities there are still a number of classifications that I believe will be required to complete our product, so if any of you would like me to approach an associate about .A-List please drop me a line with some details and I will be most happy to oblige! I am keen to deliver a parcel of accommodation and restaurant benefits within the Cairns and Mackay regions and this will be attended to within the upcoming months. Please feel free to also drop me a line as to whom you may like to be approached in these areas.

Thanks again for your support to date... and taking the time out to read what is happening within your product! I appreciate that two pages should be the maximum of any newsletter.., it is just that we are doing so much in every month that I feel you should be aware of...

Kind regards until next time.....

9cog Ewds"J dCe Cn Welcome to A-List, 1Townsvillc Qucensland Pugc 1 ot I S7 Categories: [Select Category Return to Previous Page A |B C D F G H [iIJ IKj LI MIN 1 PIQ| R S IT U V|W Home Welcome to A-List What is A-List Suppliers Major Sponsors What's New Prizes Feedback Contact Us Administration Welcome to Townsville A List! Congratulations, As an A-List card holder you are reco a valued client of one of Townsville's most renowned co We invite your participation in the many and varie offerings that have been coordinated on your behalf. Your friends have delivered a vast and varied choice relationship discounts and value added purchases so tha special clients..... can enjoy all the benefits on offer quality suppliers.

"If you are not yet a member of Townsville A List utilising one of the many suppliers associated wi List and you too may become an A List merr .1 N; Site Designed Hosted by: Webs-U-See.com http://\viivwww.a-list.comn.aui/welcomc to -list htm 24/10/03 lid( IS P/-LISL, UWIlv IIl LILLi5itl4 l Ul 'iL I tl

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Home Welcome to A-List What is A-List Suppliers Major Sponsors What's New Prizes Feedback Contact Us Administration Categories: Select Category Return to Previous Page A[BIC|DIE|FIGIHI1J [K L|IM NIO P| Q RISIT lUlV W What is A-List and how does A-List Wo A List provides specialised pre-arranged discount o added services. The company that provided you with yo considers that you deserve recognition, and they have up to the plate to provide you with ongoing benefits i special areas of day to day purchases. Visit our list of se and view what's on offer!! Remember that the offerings may change from time to so take advantage of the opportunities on offer NOW! As new offers become available we will remind you What's New page so keep actively viewing this site a "us" into your favourites!!! "If you are not yet a member of Townsville A List consider utilising one of the many supplie associated with A List and you too may become List member." Site Designed Hosted by: Webs-U-See .comrn http://www. ist.com. au/what is a-list.htm 24/10/03 Suppliers to A-List, Iownsville Queensland age I ofl Home Welcome to A-List What is A-List Suppliers Major Sponsors What's New Prizes Feedback Contact Us Administration Categories: Select Category Return to Previous Page AIBICD EIFIGIH J K L[MINIO P IQ|IRI S T IUlV W Suppliers Where may I go to benefit The Opportunities are endless... simply click on any classification in t box below and learn what, where and when you can benefit from! When booking either accommodation or restaurant dining, you will need person who answers that you are a member of Townsville "A-Lis appropriate arrangements can be made.

Select a letter range to browse through Suppliers at your leisure A|BICD|EIFIGIHIIIJ|JKIL M|N I|P|I QRIST |U|VIW Site Designed Hosted by: Webs-U-See.com hllp://www.a-list.com. ai/suppliers.htm 24/10/03 sponsors to A-List, I ovlwnsviliC t,)IuCCI'ISIn I 1 i

CATEGORIES:

[Select Category v

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Return to Previous Page A B C D E|F G H |J K L M N 0 P Q R S T U |V|W Home Welcome to A-List What is A-List Suppliers Major Sponsors What's New Prizes Feedback Contact Us Administration Major Sponsors Major sponsors support our efforts by providing helmsman-ship to continu our product in the right direction! These sponsors include our: Webmaster, Webs-U-See Website Design Internet Services fo development, maintenance and hosting of the A-List website.

We would also like to thank our dedicated team of advisors, inc Carney of Mike Carney Toyota, Corey Pitt from WIN Television, Da from Daniel Packer Home Loans, Greg Campbell from Delta Office and Mark Harrington from Covers' Restaurant. Thanks also t Delahunty of Ella Bache' and Heavenly Fragrances.

Professional services include those supplied by CE Smith Townsville (Chartered Accountants) and Roberts Nehmer McKee (Lawyers) Site Designed Hosted by: Webs-U-See.com http://wvww. a li st.com. au/sponsors. litm 24/10/03 What's New at A-List, I ownsvillc luccnslaran i-IC 1 01 .Z Categories: ISelect Category Return to Previous Page A B C D E FG|HIIJ I KLIMINIO PJQ|R|S T |UIV|W Home What's new at A-List!! Welcome to A-List What is A-List Every month this site will extend new information about offers that a to A-List customers.

Suppliers We will ensure that all offers are available to you up until January 200 Major Sponsors as a genuine commitment from the subscribing supplier.

What's New Prizes Occasionally a supplier may change... We will firstly ensure that you Feedback a) informed and Contact Us b) a suitable replacement found...

Administration This way you can continue to benefit as before.

We will not substitute a supplier of less quality New A-List Supplier Members We welcome the team at Jupiters Casino whom are initially inviting members to the Quarterdeck where we may enjoy a compliment wine when our dining bill exceeds $30 between two! This will e response I suspect, with a big thank you to Mark McGregor and Mi Jupiters for their assistance in this outcome.

Wendy Jepson at Travelpro has also seen the opportunities that a as A-List provides. Wendy has been a local within the travel many years here in Townsville and I am sure many of you have her acquaintance or conducted business with her through either H Travel or Travelworld in the past. Wendy now has her own age conveniently within the Amcal Centre on Charters Towers Road (w parking) so please drop in and say G'day soon! Russell Gordon from the Mount Louisa Pool Shop suggests we will better deal on pool servicing now!! Russell previously owned th Shop but has more recently consolidated his interests on Bayswate if you have a pool and need servicing call Russell or the girls to haven't got a pool of course call Jean at Sovereign Pools first.. then http:/v/www.a-lisl.comn.ai/what's_ncw.htn 24/10/03 fl IidL lk .l4 i A -List, J O IA II]I ^in cuidiiU i agtc ui Merv Roberts and his team at Sew Right also believe that t be seeing some of you shortly. Whilst not all of us can act sewing machine, Merv assures me that more and more peo becoming quite adept at it, guys included!! Merv won't let a machine without sufficient training so do not fear, and co all training is provided gratis along with many benefits from your purchase from his outlet on Bamford Lane. Thanks a Don't forget about the special relationship with the follow outlets either... if it's not on special.., you will receive 1 purchases (exempting beer of course).

The Federal Tavern Dean Street Sth Townsville 4304 The Bohle Barn Bruce Highway The Bohle 6049 Mount Stuart Cellars Annandale Shopping Centre 5699 Vincent Village Bottle Shop Vincent Centre 1377 Riverside Cellars Angus Smith Drive Douglas 0855 Golflinks Dve Cellars Golflinks Dve Thuringowa 2500 Site Designed Hosted by: Webs-U-See.com ittp:/I I a-1ist.com.au/,what's new.i it m 24/10103

CATEGORIES:

Select Category Return to Previous Page A| B| C I D E F[G] H I1 I|J K| L| M NIO P [Q R IS T |U V|W Prizes Home Welcome to A-List What is A-List Suppliers Major Sponsors What's New Prizes Feedback Contact Us Administration For the months of October and November we have an unb package to be won by one lucky The Ultim Weekend Lifestyle Package:- Jointly Presented By:- A List 2003 1301 The promotion will include three nites accomn in an Executive Suite Compliments of Townsvil including breakfast each morning, diner evening enjoyed at Covers, Bistro One and Sc the obligatory Cinema Passes... but wait... let2 WINning couple done up to the NINES P.

massage and facial at The Futuristique Skin his and her hair treatment by Hair With Attiti after the weekend's over start them off on a thre Gym Membership at Rhonda's and Mus Fitness! Register your entry on the Competition Entry form (click Tell us why you and your partner should WIN the Ultima Weekend Lifestyle KEEP WATCHING WIN TV IN OCTOBER FOR FURTHER DE SEPTEMBER'S Competition winner is: http://~vxvxv.a-list.coni.au/prizcs.hrni 24/10/03 24/10/03 ±V IUVIILI II) u t I tx-LIS k, I IL ,4 lIl yLl ccm hs II lAu I.- BRENDA MCCOWAN FROM NELLY BAY WATCH THIS SPACE FOR YOUR NAME OR CARD NUMBER *Site Designed Hosted by: Webs-U-See.com littp://www.ai-lisr.coji.aulprizes.iti-n24100 24/10/03 ILUUt..N JL t-L(t, dL I U II.,A c 'U t 1 IdhI Categories: Select Category Home Welcome to A-List What is A-List Suppliers Major Sponsors What's New Prizes Feedback Contact Us Administration Return to Previous Page A|BIC D E FjGIHI|IIJIKILI M|N OIPIQIRJSIT U IVIW Feedback! Do you like telling people where to go? Or where to or even wh great service while making a purchase! We want to hear of other purveyors of excellence that should be approached about this product! We also need to get feedback about your experiences with our particip promotion.... PLEASE Complete the form below by clicking on the link, and you will automatically forward on to us. We need to know that you are happy and if you are not we need to know why! Place Feedback here Site Designed Hosted by: Webs-U-See.com lit tp://ww\v.a-l i St.C0111. W/feedbac k. h tm 24/10/03 A-Lb 1, Lard holders t-eedoacK t-oun ruage I ui I JOV I IS Cill-C This is a secu Please use this form to ask our experienced staff about any of the Questions about the Services provided by the List and any positive or negative feedback.

CONTACT DETAILS A-List Card Number: Title: |Choose One First Name: I Surname: I Optional Street Address: Optional Suburb: Email address: Work Phone: I Optional Optional Optional Mobile: Optional Subject Feedback Details Subject: Detailed Information:

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Send Enquiry Cancel (Close Window) https://brown. hostserve.net/- list/feedback form ,tm 24/10/03 .1 LLU iIVUdLuiU u' ii 1. "J L- IJULI I-a ilItLl i( L O I |I ILS diiu'I UL IJ.tl I

CATEGORIES:

Select Category Return to Previous Page AIBICID EIFIG|IHIIJIKJLIM|IN OI|PQR[S T IUIVIW Home Welcome to A-List What is A-List New Search Major Sponsors What's New Prizes Feedback Contact Us Administration PERFUMES/FRAGRANCES &ctc f~~t fwrancca of cccccfltncc HEAVENLY FRAGRANCES Gentlemen and ladies, Heavenly Fragrances are Perfumery where trained staff provide helpful hints, for a loved one, or something special for yourse Fragrance are unsurpassed in their value within Tow Located at Castletown Kings Road Hyde Park Telephone: 07 4724 0280 Website: www.ellabache.com.au/futuristique Email: futuristiqueeb@bigpond.com.au Select any fragrance or group of fragrances to the $100 and be immediately rewarded with a 30% red any service at the Futuristique Skin Centre. Treat today! 0? tfr4 ('22.0 PEST CONTROL I b I I 1 I I

P.O.D'S

David and the team at P.O.D's take their responsibili home VERY SERIOUSLY INDEED. Their mo simple....." Do it properly the first time". Living in Tow its joys... just be aware that Termites and other tim probably our single biggest threat.

listings_p.htmn 24/10/03 f c. .ACCOl alio.a 11n, .ars, vuIn.n i; ''iic iLC Igln llrciL CL 3'J L: l\ U lU it I Ii- ii i 1.0 1.hL -1 I Located throughout Townsville Telephone: 07 4778 4000 Website: www.termite.com Email: podspest@austarnet.com.au P.O.D's will provide a superb maintenance progr List members. A full and complete inspection take up to two hours so book accordingly) a maintenance spray for cockroaches and ants $220.00 inc GST. Trust the team at P.O.D's an every night! BREAK THE

CYCLE

Home Welcome to A-List What is A-List New Search Major Sponsors What's New Prizes Feedback Contact Us Administration PRINTERS DELTA OFFICE EQUIPMENT Delta Office Solutions enjoy an enviable reputatio Townsville market place. With multiple solutions t requirements ranging from office equipment to stati feel free to contact Delta first for all your office requir 137 Ingham Road Townsville Telephone 07 4724 5666 Fax 07 4727 5733 Website: www.deltaoffice.com.au Email: enquiries@deltaoffice.com.au Delta Office Equipment realise the importanc serviceable equipment operating at all times a have offered all A-List members the security warranty on all major office equipment purcha PROPERTY MANAGEMENT Home Welcome to A-List What is A-List New Search Major Sponsors What's New Prizes Feedback KNOBEL FIRST NATIONAL REAL ESTATE Knobel First National have provided professiona marketing services to Townsville for just over 125 want to know what is happening in the market it's a idea to ask someone with local experience! 112 Denham Street Townsville Telephone 07 4772 4000 Website: www.knobel.com.au Email: mail@knobel.com.au Through their commitment to the A-List cardhol Real Estate are offering an amazing 3 month corn period when you list your rental properties with National Real Estate.

24/10/03 C- PCCULUnUaiLiuii, Lars, FUIIILtUIt, v VL-UiLL; LJrIgJL c MY IICILUIICL OrciVtVi. ILnU tD..slW- h Feedback Contact Us PHOTOCOPIERS Administration DELTA OFFICE EQUIPMENT A mDelta Office Solutions enjoy an enviable reputatio Townsville market place. With multiple solutions t 0 requirements ranging from office equipment to stati Sfeel free to contact Delta first for all your office requir 137 Ingham Road Townsville Telephone 07 4724 5666 Fax 07 4727 5733 Website: www.deltaoffice.com.au Email: enquiries@deltaoffic.e. com.au lDelta Office Equipment realise the importanc serviceable equipment operating at all times a have offered all A-List members the security they will be on the lowest possible "copy cos maintaining excellent service protocols! Return to Previous Page Top of Page AIBIC|D|EF|G|H|IIIJIKILIMINIOIPIQIRISIT

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Claims (5)

1. A customer rewards program including a program provider selecting preferred businesses to be members of the program, the program provider providing the members of the program with a plurality of identification means, the members of the program providing an identification means to a holder at the discretion of the members, the identification means adapted to allow the holder to identify themselves to a program member to obtain a reward when a purchase is made from a program member.

2. The customer rewards program according to claim 1 wherein the program provider oversees and runs the program, but is not responsible for distributing the identification means or "vetting" holders to whom the members of the program give the identification means.

3. The customer rewards program according to either one of claims 1 or 2 wherein the program provider recommends a potential member to the program on the basis of the quality of service and/or recognition in the marketplace of a member, their staff and organization.

4. The customer rewards program according to any one of the preceding claims wherein a website is provided to provide communication of advantages and specific promotions regarding the program to the holders.

5. The customer rewards program substantially as described herein with reference to the accompanying drawing or Annex 1. Dated this 1 0 th day of December 2003 Geoff Yacob Broekhuis By his patent attorneys CULLEN CO