AR042088A1 - SYSTEM AND METHOD FOR MANAGING OFFERS WITH INCENTIVES - Google Patents

SYSTEM AND METHOD FOR MANAGING OFFERS WITH INCENTIVES

Info

Publication number
AR042088A1
AR042088A1 ARP030104279A AR042088A1 AR 042088 A1 AR042088 A1 AR 042088A1 AR P030104279 A ARP030104279 A AR P030104279A AR 042088 A1 AR042088 A1 AR 042088A1
Authority
AR
Argentina
Prior art keywords
offer
offers
incentives
engine
tests
Prior art date
Application number
Other languages
Spanish (es)
Original Assignee
American Express Travel Relate
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/356,895 external-priority patent/US20030144907A1/en
Application filed by American Express Travel Relate filed Critical American Express Travel Relate
Publication of AR042088A1 publication Critical patent/AR042088A1/en

Links

Abstract

La presente se refiere a un sistema y método para administrar ofertas con incentivos. Un sistema para administrar ofertas con incentivos incluye un repositorio centralizado para almacenar información de ofertas, un motor de mantenimiento para actualizar y mantener la información de la oferta en el repositorio, y un motor de recuperación para hallar y recuperar ofertas. El sistema coopera con un motor de presentación de ofertas para configurar y presentar ofertas en base a cualidades características de las personas a que se ofrece y el entorno en que la oferta va a ser presentada. Un ejemplo de sistema formula ensayos para determinar efectos de cambios en el contenido o contexto, rastrea eventos relacionados con la presentación y aceptación de ofertas, evalúa el impacto de cambios en la oferta sobre la efectividad de la oferta, y predice contenido y contexto óptimo de la oferta en base a los resultados de tales ensayos.This refers to a system and method to manage offers with incentives. A system for managing offers with incentives includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining offer information in the repository, and a recovery engine for finding and retrieving offers. The system cooperates with an offer presentation engine to configure and present offers based on the characteristics of the people offered and the environment in which the offer will be presented. An example of a system formulates tests to determine effects of changes in content or context, tracks events related to the presentation and acceptance of offers, assesses the impact of changes in the offer on the effectiveness of the offer, and predicts content and optimal context of the offer based on the results of such tests.

ARP030104279 2002-11-20 2003-11-19 SYSTEM AND METHOD FOR MANAGING OFFERS WITH INCENTIVES AR042088A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US42771502P 2002-11-20 2002-11-20
US10/356,895 US20030144907A1 (en) 2001-03-05 2003-02-03 System and method for administering incentive offers

Publications (1)

Publication Number Publication Date
AR042088A1 true AR042088A1 (en) 2005-06-08

Family

ID=42777767

Family Applications (1)

Application Number Title Priority Date Filing Date
ARP030104279 AR042088A1 (en) 2002-11-20 2003-11-19 SYSTEM AND METHOD FOR MANAGING OFFERS WITH INCENTIVES

Country Status (2)

Country Link
AR (1) AR042088A1 (en)
TW (1) TWI310524B (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070192167A1 (en) * 2005-10-24 2007-08-16 Ying Lei Methods and systems for managing transaction card customer accounts

Also Published As

Publication number Publication date
TW200422901A (en) 2004-11-01
TWI310524B (en) 2009-06-01

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