WO2019100583A1 - 中医服务分发评估系统及方法 - Google Patents

中医服务分发评估系统及方法 Download PDF

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Publication number
WO2019100583A1
WO2019100583A1 PCT/CN2018/074855 CN2018074855W WO2019100583A1 WO 2019100583 A1 WO2019100583 A1 WO 2019100583A1 CN 2018074855 W CN2018074855 W CN 2018074855W WO 2019100583 A1 WO2019100583 A1 WO 2019100583A1
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Prior art keywords
distribution group
public number
code
service
distribution
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English (en)
French (fr)
Inventor
张贯京
葛新科
王海荣
张红治
周亮
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Shenzhen Qianhai AnyCheck Information Technology Co Ltd
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Shenzhen Qianhai AnyCheck Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]

Definitions

  • the invention relates to the field of promotion and distribution, and in particular to a system and method for distributing Chinese medicine service distribution.
  • the traditional Chinese medicine service is the core idea of using Chinese medicine to "treat the disease", “the whole concept” and “the syndrome differentiation”, combined with the theoretical methods of modern health management, through the comprehensive information of Chinese medicine for healthy people, sub-health groups and patients. Collecting, monitoring, analyzing, and evaluating, in order to maintain the health of individuals and groups, provide health consultation guidance for Chinese medicine practitioners, health education for Chinese medicine, and various interventions related to health risk factors.
  • the use of the Internet to promote the above-mentioned Chinese medicine services can improve the coverage of the population, so that more people understand and use Chinese medicine services.
  • the existing medical cloud platform is only used for the storage, analysis and processing of medical data, and does not introduce a group way to realize the network marketing of Chinese medicine services, and users cannot evaluate the effect of network marketing.
  • the main object of the present invention is to provide a Chinese medicine service distribution evaluation system and method, which aims to solve the technical problem that the existing medical cloud platform cannot conduct network marketing and evaluate marketing through groups.
  • the present invention provides a Chinese medicine service distribution evaluation system, which is operated in a server, the server comprising a processor adapted to implement various computer program instructions and a memory adapted to store a plurality of computer program instructions,
  • the server is in communication with the medical cloud platform via a network, the computer program instructions being loaded by the processor and performing the following steps:
  • the public number QR code in the promotion article is updated to the public number QR code corresponding to the distribution group according to the identification tag corresponding to each distribution group, and Send the updated promotion article to the distribution group;
  • the QR code of the public number corresponding to each distribution group the user attention quantity and consumption times of the public service number of the Chinese medicine service brought by each distribution group in the preset time period are counted;
  • Each distribution group is evaluated according to the user attention amount and the number of consumptions of the TCM service public number brought by each distribution group to calculate an evaluation value of each distribution group.
  • the computer program instructions are loaded by the processor and further perform the steps of: setting a list and adding a user name of the distribution group to the list, each distribution group in the list being associated with the TCM service public number.
  • the identification tag includes the identification tag being a hash value formed by a user name, a creation time, a group owner name, a number of users, and a two-dimensional code of the distribution group.
  • the computer program instructions are loaded by the processor and further perform the following steps:
  • An updated public number QR code is attached to the corresponding promotional article.
  • the new URL is associated with the TCM service public number, so that the user's medical cloud platform account can access the TCM service public number when scanning the updated public number QR code.
  • the present invention further provides a TCM service distribution evaluation method, which is applied to a server, and the server is communicably connected to the medical cloud platform through a network, and the method includes the following steps:
  • the public number QR code in the promotion article is updated to the public number QR code corresponding to the distribution group according to the identification tag corresponding to each distribution group, and Send the updated promotion article to the distribution group;
  • the QR code of the public number corresponding to each distribution group the user attention quantity and consumption times of the public service number of the Chinese medicine service brought by each distribution group in the preset time period are counted;
  • Each distribution group is evaluated according to the user attention amount and the number of consumptions of the TCM service public number brought by each distribution group to calculate an evaluation value of each distribution group.
  • the manner of setting a preset number of distribution groups is as follows: setting a list and adding a user name of the distribution group in the list, wherein each distribution group in the list is associated with a Chinese medicine service public number.
  • the identification tag includes the identification tag being a hash value formed by a user name, a creation time, a group owner name, a number of users, and a two-dimensional code of the distribution group.
  • the method for updating the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the distribution group according to the identification label corresponding to each distribution group is as follows:
  • An updated public number QR code is attached to the corresponding promotional article.
  • the new URL is associated with the TCM service public number, so that the user's medical cloud platform account can access the TCM service public number when scanning the updated public number QR code.
  • the invention adopts the method of setting groups in the medical cloud platform for network marketing, and timely marketing effects on marketing effects, which is beneficial to precision marketing and improves the efficiency of network marketing.
  • FIG. 1 is a schematic diagram of an application environment of a Chinese medicine service distribution evaluation system according to the present invention.
  • FIG. 2 is a block diagram showing a preferred embodiment of a Chinese medicine service distribution evaluation system of the present invention
  • FIG. 3 is a flow chart of a preferred embodiment of the TCM service distribution evaluation method of the present invention.
  • FIG. 1 is a schematic diagram of an application environment of a Chinese medicine service distribution evaluation system according to the present invention.
  • the Chinese medicine service distribution evaluation system 40 in the present invention runs on the server 4.
  • the server 4 is communicatively coupled to the medical cloud platform 2 via the network 3.
  • the medical cloud platform 2 is used for storing a data storage center of various medical data, and the medical cloud platform 2 also provides a free application of instant messaging service and supports multi-group chat.
  • an enterprise can promote the service or business of the enterprise by setting a corporate public number within the medical cloud platform 2.
  • the enterprise is a health management enterprise, and various types of health services are promoted by setting a public service number of the Chinese medicine service.
  • users pay attention to the public service number of Chinese medicine service, they can obtain health information and services within the public number of Chinese medicine service.
  • a predetermined number (for example, one hundred) distribution group is disposed on the medical cloud platform 2.
  • the medical cloud platform 2 sets a preset number of distribution groups as follows: a list is set, and a user name of the distribution group is added in the list, and each distribution group in the list is associated with The TCM service public number is associated (that is, each distribution group pays attention to the TCM service public number).
  • the distribution group is actually a group of multiple registered medical cloud platform accounts on the medical cloud platform 2, and the distribution group is used to forward the promotion articles in the public service number of the Chinese medicine service to expand The publicity of the Chinese medicine service public number.
  • companies can set up groups recommended by marketers as distribution groups.
  • the medical cloud platform 2 provides an API interface, on the basis of the authorization of the medical platform 2 (ie, authorized access to the API interface provided by the medical cloud platform 2), other devices or devices can acquire the distribution group through an API interface. Group and delegate distribution groups to individuals.
  • the medical cloud platform 2 is a server of the data center, and the data transmission capability and the data storage capability of the data center can better manage and/or assist the device connected to the medical cloud platform 2 . Or device.
  • the server 4 is used to manage the TCM service public number and evaluate the promotion effect of the TCM service public number. For example, publish an article within the TCM Service Public Number and evaluate the effects of user attention gained through the article in a timely manner.
  • the technical solution of the server 4 for evaluating the promotion effect of the TCM service public number will be described in detail in FIG. 2.
  • the network 3 may be a wired communication network or a wireless communication network.
  • the network is preferably a wireless communication network, including but not limited to a GSM network, a GPRS network, a CDMA network, a TD-SCDMA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.
  • the TCM service distribution evaluation system 40 is applied to the server 4.
  • the server 4 includes, but is not limited to, a Chinese medicine service distribution evaluation system 40, a storage unit 41, a processing unit 42, and a communication unit 43.
  • the storage unit 41 can be a read only memory unit ROM, an electrically erasable storage unit EEPROM, a flash memory unit FLASH or a solid hard disk.
  • the processing unit 42 can be a central processing unit (Central Processing Unit (CPU), Microcontroller (MCU), data processing chip, or information processing unit with data processing function.
  • CPU Central Processing Unit
  • MCU Microcontroller
  • data processing chip or information processing unit with data processing function.
  • the communication unit 43 is a communication interface with a remote communication function, for example, a communication interface supporting wireless communication technologies such as GSM, GPRS, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the like. , the wired communication interface of the network cable.
  • a remote communication function for example, a communication interface supporting wireless communication technologies such as GSM, GPRS, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the like.
  • the TCM service distribution evaluation system 40 includes, but is not limited to, a generation module 411, an uploading module 412, an analysis module 413, an update module 414, a statistics module 415, and a calculation module 416.
  • the module referred to in the present invention refers to a A series of computer program instruction segments executed by the processing unit 42 of the server 4 and capable of performing a fixed function, which are stored in the storage unit 41 of the server 4.
  • the generating module 411 is configured to generate a corresponding identification tag for each distribution group.
  • the identification tag includes that the identification tag may be a preset character (for example, a number) or a user name including a distribution group, a creation time, a group owner name, a number of users, and the distribution group.
  • the hash value formed by the QR code It should be noted that the identification tag may also be identified as the attribute information of the distribution group. In other embodiments, the identification tag can also be a simple number. Specifically, assuming that one hundred distribution groups are set, the generation module 411 associates each distribution group with a number according to a preset rule (for example, in numerical increment order), and the associated number is a distribution group.
  • the identification tag of the group For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one distribution group, and the numbers 1001 to 1100 are identification labels.
  • the generating module 411 is further configured to generate a public number two-dimensional code according to the two-dimensional code generating mechanism of the medical cloud platform 2, where the public number two-dimensional code corresponds to the Chinese medicine service public number. Specifically, if the user scans the QR code of the public number through the scan function of the medical cloud platform account, the user's medical cloud platform account will pay attention to the Chinese medicine service public number (the user needs to confirm before completing the attention).
  • the uploading module 412 is configured to upload a promotion article to the TCM service public number, and include a public number two-dimensional code in the promotion article.
  • the promotion article may be an introduction to a Chinese medicine service management institution, an introduction to a Chinese medicine service, an introduction to a Chinese medicine service, an introduction to a Chinese medicine service program, and reception of a featured service.
  • the uploading module 412 is configured to set a keyword, and associate the set keyword with the promotion article.
  • one or more keywords are set for each promotion article.
  • the keyword may be, but is not limited to, a question, a phrase, and the like.
  • the keyword extracts the associated promotion article. For example, if the promotion article is about coughing, the keywords associated with the promotion article may be "cough", “cough”, “cough”, “cough cause”, "evening cough” "How to deal with cough", "the bad side of coughing at night”, “Is the cough so bad today?", “How to improve cough?", "Precautions for coughing” and so on.
  • the analyzing module 413 is configured to parse the display information in the distribution group according to the set keywords.
  • the analysis module 413 analyzes the display information in the group one by one, and determines whether there is a keyword set in the display information. Specifically, if the presentation information asks for text information, it is determined by a keyword search whether the text information has a set keyword.
  • the presentation information is voice information
  • the voice information is recognized by calling the voice recognition module provided in the server 4, and the text information is output, and then the keyword information is judged by the keyword search method to determine whether the keyword exists.
  • the display information refers to communication information of the user account of the medical cloud platform 2 in the distribution group.
  • the update module 414 is configured to: when the parsed display information includes the set keyword, update the public number two-dimensional code in the corresponding promotion article to the distribution group according to the identification tag corresponding to each distribution group. Corresponding public number QR code and send the updated promotion article to the distribution group.
  • the identification tags corresponding to each distribution group are embedded in the public number two-dimensional code, so that each distribution group has a corresponding public number two-dimensional code.
  • the QR code is a scannable access address (usually a URL address), and after the user's medical cloud platform account scans the QR code, the corresponding access address is identified and the public number or website of the URL link is accessed.
  • the update module 414 finds the corresponding promotion article according to the keyword in the Chinese medicine service public number, and according to the identification label corresponding to the distribution group.
  • the public number two-dimensional code in the corresponding promotion article is updated to the public number two-dimensional code corresponding to the distribution group.
  • the update module 414 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds an identification tag to the URL to generate a new URL, and then calls the server 4
  • the two-dimensional code generator therein generates an updated public number two-dimensional code for the new URL, and the update module 414 attaches the updated public number two-dimensional code to the promotional article.
  • the update module 414 associates the new URL with the TCM service public number, so that the user's medical cloud platform account can access the Chinese medical service when scanning the updated public number QR code. No public.
  • the statistic module 415 is configured to collect, according to the public number two-dimensional code corresponding to each distribution group, the user attention amount of the public service number of the Chinese medicine service brought by each distribution group within a preset time period (for example, one month). And the number of consumption.
  • the public number QR code is scanned for each medical cloud platform account by one public number two-dimensional code corresponding to each distribution group, the public number two-dimensional code is called once, and the statistical module is called. 415.
  • Counting the number of times the public number QR code corresponding to each distribution group is called the user attention amount of the public service number of the Chinese medicine service brought by each distribution group is known.
  • the user attention amount refers to the number of medical cloud platform accounts that pay attention to the TCM service public number.
  • the number of consumptions may be counted in the TCM service public number.
  • the generated payment information includes not only the payment amount, the payment item, and the payment date. And related distribution group information.
  • the statistics module 415 can count the number of consumptions brought by each distribution group by payment.
  • the TCM service public number provides various health services, such as chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After paying attention to the TCM service public number, the medical cloud platform user can directly view the service in the TCM service public number and complete the electronic payment through the medical cloud platform payment mechanism provided by the medical cloud platform 2.
  • the calculating module 416 is configured to evaluate each distribution group according to the user attention amount and the number of consumptions of the TCM service public number brought by each distribution group, to calculate an evaluation value of each distribution group.
  • FIG. 2 there is shown a flow chart of a preferred embodiment of the TCM service distribution evaluation method of the present invention.
  • various method steps of the TCM service distribution evaluation method are implemented by a computer software program, which is stored in a computer program instruction in a computer.
  • the storage medium may include a read only memory, a random access memory, a magnetic disk or an optical disk, etc.
  • the computer program instructions can be loaded by a processor (eg, processing unit 32) and perform the following steps S11 through S20.
  • the method includes the following steps:
  • Step S11 Generate a corresponding identification tag for each distribution group.
  • the identification tag includes that the identification tag may be a preset character (for example, a number) or a user name including a distribution group, a creation time, a group owner name, a number of users, and the distribution group.
  • the hash value formed by the QR code It should be noted that the identification tag may also be identified as the attribute information of the distribution group.
  • the identification tag can also be a simple number. Specifically, the one hundred distribution groups are set, and each distribution group is associated with a number according to a preset rule (for example, in numerical increment order), and the associated number is an identification label of the distribution group. . For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one distribution group, and the numbers 1001 to 1100 are identification labels.
  • Step S12 Generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the medical cloud platform 2, and the public number two-dimensional code corresponds to the Chinese medicine service public number. Specifically, if the user scans the QR code of the public number through the scan function of the medical cloud platform account, the user's medical cloud platform account will pay attention to the Chinese medicine service public number (the user needs to confirm before completing the attention).
  • Step S13 uploading the promotion article to the public service number of the Chinese medicine service, and attaching the public number QR code in the promotion article.
  • the promotion article may be an introduction to a Chinese medicine service management institution, an introduction to a Chinese medicine service, an introduction to a Chinese medicine service, an introduction to a Chinese medicine service program, and reception of a featured service.
  • Step S14 setting a keyword to associate the set keyword with the promotion article.
  • the keyword may be, but is not limited to, a question, a phrase, and the like.
  • the keyword extracts the associated promotion article. For example, if the promotion article is about coughing, the keywords associated with the promotion article may be "cough", “cough”, “cough”, “cough cause”, "evening cough” "How to deal with cough", "the bad side of coughing at night”, “Is the cough so bad today?", “How to improve cough?", "Precautions for coughing” and so on.
  • Step S15 Parsing the display information in the distribution group according to the set keywords.
  • the analysis information in the group is analyzed one by one, and it is determined whether there is a keyword set in the display information. Specifically, if the presentation information asks for text information, it is determined by a keyword search whether the text information has a set keyword.
  • the presentation information is voice information
  • the voice information is recognized by calling the voice recognition module provided in the server 4, and the text information is output, and then the keyword information is judged by the keyword search method to determine whether the keyword exists.
  • Step S16 When the parsed display information includes the set keyword, update the public number QR code in the corresponding promotion article to the public number corresponding to the distribution group according to the identification tag corresponding to each distribution group.
  • the QR code and the updated promotion article is sent to the distribution group.
  • the identification tags corresponding to each distribution group are embedded in the public number two-dimensional code, so that each distribution group has a corresponding public number two-dimensional code.
  • the QR code is a scannable access address (usually a URL address), and after the user's medical cloud platform account scans the QR code, the corresponding access address is identified and the public number or website of the URL link is accessed.
  • the invention adopts the method of setting groups in the medical cloud platform for network marketing, and improves the network
  • the parsed display information includes the set keyword
  • the corresponding promotion article is found according to the keyword in the TCM service public number
  • the corresponding promotion article is corresponding according to the identification tag corresponding to the distribution group.
  • the public number QR code is updated to the public number two-dimensional code corresponding to the distribution group.
  • the identification identifies the public number QR code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds an identification tag to the URL to generate a new URL, and then calls the second in the server 4.
  • the dimension code generator generates an updated public number two-dimensional code by adding a new URL, and the updated public number two-dimensional code is attached to the promotion article.
  • the update module 414 associates the new URL with the TCM service public number, so that the user's medical cloud platform account can access the Chinese medical service when scanning the updated public number QR code. No public.
  • Step S17 According to the two-dimensional code of the public number corresponding to each distribution group, the user attention quantity and the number of consumptions of the public service number of the Chinese medicine service brought by each distribution group in the preset time period (for example, one month) are counted.
  • each medical cloud platform account scans the public number two-dimensional code corresponding to one public number two-dimensional code corresponding to each distribution group, the public number two-dimensional code is called once, and each distribution is counted.
  • the number of times the public number QR code corresponding to the group is called can be used to know the user attention of the public service number of the Chinese medicine service brought by each distribution group.
  • the user attention amount refers to the number of medical cloud platform accounts that pay attention to the TCM service public number.
  • the number of consumptions may be counted in the TCM service public number.
  • the generated payment information includes not only the payment amount, the payment item, and the payment date. And related distribution group information. The number of consumptions per distribution group can be counted by payment.
  • Step S18 Each distribution group is evaluated according to the user attention quantity and consumption times of the TCM service public number brought by each distribution group, to calculate an evaluation value of each distribution group (may be judged according to the evaluation value) Marketing effect, the larger the evaluation value, the better the marketing effect).
  • the invention adopts the method of setting groups in the medical cloud platform 2 to carry out network marketing promotion, which is beneficial to accurate marketing and improves the efficiency of network marketing.
  • the invention adopts the method of setting groups in the medical cloud platform for network marketing, and timely marketing effects on marketing effects, which is beneficial to precision marketing and improves the efficiency of network marketing.

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Abstract

本发明提供一种中医服务分发评估系统及方法，该方法包括：根据每个分发群组对应的识别标签将推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中；根据每个分发群组对应的公众号二维码，统计预设时间段内每个分发群组带来的对中医服务公众号的用户关注量及消费次数；根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值。本发明采用在医疗云平台中设置群组的方式进行网络营销，并及时对营销效果进行营销效果，提高了网络营销的效率。

Description

中医服务分发评估系统及方法 技术领域
本发明涉及推广分发领域，尤其涉及一种中医服务分发评估系统及方法。
 背景技术
中医服务是运用中医学“治未病”、“整体观念”、“辨证论治”的核心思想，结合现代健康管理学的理论方法，通过对健康人群、亚健康人群及患病人群进行中医的全面信息采集、监测、分析、评估，以维护个体和群体健康为目的，提供中医方面的健康咨询指导、中医健康教育以及对健康危险因素进行中医相关的各种干预。
为了服务更多的人群，采用互联网的方式对上述中医服务进行推广能够提高人群的覆盖率，使得更多人群了解并使用中医服务。然而，现有的医疗云平台仅仅用于医疗数据的存储、分析及处理，并没有引入群组的方式实现中医服务的网络营销，用户也无法评估网络营销的效果。
 技术问题
本发明的主要目的在于提供一种中医服务分发评估系统及方法，旨在解决了现有的医疗云平台无法通过群组进行网络营销及对营销进行评估的技术问题。
 技术解决方案
为实现上述目的，本发明提供了一种中医服务分发评估系统，运行于服务器中，该服务器包括适于实现各种计算机程序指令的处理器以及适于存储多条计算机程序指令的存储器，所述服务器通过网络与医疗云平台通信连接，所述计算机程序指令由处理器加载并执行如下步骤：
对每个分发群组生成一个对应的识别标签；
根据医疗云平台的二维码生成机制生成一个公众号二维码，该公众号二维码对应中医服务公众号；
上传推广文章至中医服务公众号，并在推广文章内附带公众号二维码；
设置关键字，将设置的关键字与推广文章关联；
根据设置的关键字对分发群组中的展示信息进行解析；
当解析后的展示信息中包含所设置的关键字时，根据每个分发群组对应的识别标签将推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中；
根据每个分发群组对应的公众号二维码，统计预设时间段内每个分发群组带来的对中医服务公众号的用户关注量及消费次数；
根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值。
优选的，所述计算机程序指令由处理器加载还执行如下步骤：设置一个列表并在该列表中添加分发群组的用户名，所述列表中每一个分发群组均与中医服务公众号关联。
优选的，所述识别标签包括所述识别标签是包括分发群组的用户名、创建时间、群主名称、用户数量及该分发群组的二维码所形成的哈希值。
优选的，所述计算机程序指令由处理器加载还执行如下步骤：
在中医服务公众号中根据关键字找到对应的推广文章；
识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对应的URL；
在识别的URL中加入识别标签以生成新的URL；
调用服务器内的二维码生成器以将新的URL生成更新的公众号二维码；
将更新的公众号二维码附带于该对应的推广文章内；及
将新的URL与中医服务公众号关联，以便用户的医疗云平台账号扫描该更新的公众号二维码时能够访问中医服务公众号。
另一方面，本发明还提供一种中医服务分发评估方法，应用于服务器中，所述服务器通过网络与医疗云平台通信连接，该方法包括如下步骤：
对每个分发群组生成一个对应的识别标签；
根据医疗云平台的二维码生成机制生成一个公众号二维码，该公众号二维码对应中医服务公众号；
上传推广文章至中医服务公众号，并在推广文章内附带公众号二维码；
设置关键字，将设置的关键字与推广文章关联；
根据设置的关键字对分发群组中的展示信息进行解析；
当解析后的展示信息中包含所设置的关键字时，根据每个分发群组对应的识别标签将推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中；
根据每个分发群组对应的公众号二维码，统计预设时间段内每个分发群组带来的对中医服务公众号的用户关注量及消费次数；
根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值。
优选的，所述设置预设数量的分发群组的方式如下：设置一个列表并在该列表中添加分发群组的用户名，所述列表中每一个分发群组均与中医服务公众号关联。
优选的，所述识别标签包括所述识别标签是包括分发群组的用户名、创建时间、群主名称、用户数量及该分发群组的二维码所形成的哈希值。
优选的，所述根据每个分发群组对应的识别标签将对应的推广文章内的公众号二维码更新为该分发群组对应的公众号二维码的方式如下：
在中医服务公众号中根据关键字找到对应的推广文章；
识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对应的URL；
在识别的URL中加入识别标签以生成新的URL；
调用服务器内的二维码生成器以将新的URL生成更新的公众号二维码；
将更新的公众号二维码附带于该对应的推广文章内；及
将新的URL与中医服务公众号关联，以便用户的医疗云平台账号扫描该更新的公众号二维码时能够访问中医服务公众号。
 有益效果
本发明采用在医疗云平台中设置群组的方式进行网络营销，并及时对营销效果进行 营销效果，有利于精准营销并提高了网络营销的效率。
 附图说明
图1是本发明中医服务分发评估系统的应用环境示意图；
图2是本发明中医服务分发评估系统的优选实施例的模块示意图；
图3是本发明中医服务分发评估方法的优选实施例的流程图。
本发明目的实现、功能特点及优点将结合实施例，参照附图做进一步说明。
 本发明的最佳实施方式
为更进一步阐述本发明为达成预定发明目的所采取的技术手段及功效，以下结合附图及较佳实施例，对本发明的具体实施方式、结构、特征及其功效，详细说明如下。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
参照图1所示，图1是本发明中医服务分发评估系统的应用环境示意图。本发明中的中医服务分发评估系统40运行于服务器4上。所述服务器4通过网络3与医疗云平台2通信连接。
所述医疗云平台2用于储存各类医疗数据的数据存储中心，该医疗云平台2还提供即时通讯服务的免费应用程序并且支持多人群聊。
一般而言，企业可以通过在医疗云平台2内设置企业公众号推广该企业的服务或业务。在本实施例中，所述企业为健康管理企业，通过设置中医服务公众号推广各种类型的健康服务。当用户关注中医服务公众号时，可以获取中医服务公众号内的健康信息及服务。
所述医疗云平台2上设置有预设数量（例如，一百个）的分发群组。在本实施例中，所述医疗云平台2设置预设数量的分发群组的方式如下：设置一个列表，该列表中添加分发群组的用户名，所述列表中每一个分发群组均与中医服务公众号关联（即每个分发群组均关注中医服务公众号）。需要说明的是，所述分发群组实际上就是医疗云平台2上多个注册的医疗云平台账号组成的群组，所述分发群组用于转发中医服务公众号内的推广文章，以扩大中医服务公众号的宣传力度。一般而言，企业可以将市场人员推荐的群组设置为分发群组。
所述医疗云平台2提供API接口，在所述医疗平台2授权的基础上（即授权接入所述医疗云平台2提供的API接口），其它设备或装置可以通过API接口获取所述分发群组并将分发群组授权给个人。
需要说明的是，所述医疗云平台2是数据中心的某一台服务器，通过数据中心的数据传输能力及数据存储能力，可以更好地管理及/或协助与该医疗云平台2连接的设备或装置。
所述服务器4用于管理中医服务公众号，并评估中医服务公众号的推广效果。例如，在中医服务公众号内发布文章，并及时评估通过该文章获取的用户关注量等效果。所述服务器4对评估中医服务公众号的推广效果的技术方案将在图2中做详细描述。
进一步地，所述网络3可以是有线通讯网络或无线通讯网络。所述网络优选为无线通讯网络，包括但不限于，GSM网络、GPRS网络、CDMA网络、TD-SCDMA网络、WiMAX网络、TD-LTE网络、FDD-LTE网络等无线传输网络。
参照图2所示，是本发明中医服务分发评估系统的优选实施例的模块示意图。在本实施例中，所述中医服务分发评估系统40应用于服务器4。该服务器4包括，但不仅限于，中医服务分发评估系统40、存储单元41、处理单元42、及通讯单元43。
所述的存储单元41可以为一种只读存储单元ROM，电可擦写存储单元EEPROM、快闪存储单元FLASH或固体硬盘等。
所述的处理单元42可以为一种中央处理器（Central Processing Unit，CPU）、微控制器（MCU）、数据处理芯片、或者具有数据处理功能的信息处理单元。
所述的通讯单元43为一种具有远程通讯功能的通讯接口，例如支持GSM、GPRS、WCDMA、CDMA、TD-SCDMA、WiMAX、TD-LTE、FDD-LTE等无线通讯技术的通讯接口，支持USB、网线的有线通讯接口。
所述中医服务分发评估系统40包括，但不局限于，生成模块411、上传模块412、分析模块413、更新模块414、统计模块415及计算模块416，本发明所称的模块是指一种能够被所述服务器4的处理单元42执行并且能够完成固定功能的一系列计算机程序指令段，其存储在所述服务器4的存储单元41中。
所述生成模块411用于对每个分发群组生成一个对应的识别标签。在本实施例中，所述识别标签包括所述识别标签可以是预设的字符（例如，数字）或包括分发群组的用户名、创建时间、群主名称、用户数量及该分发群组的二维码所形成的哈希值。需要说明的是，所述识别标签也可以认定为分发群组的属性信息。在其他实施例中，所述识别标签还可以是一个简单的数字。具体地说，假设设置了一百个分发群组，所述生成模块411按照预设规则（例如，按照数字递增顺序）给每个分发群组关联一个数字，则该关联的数字即为分发群组的识别标签。举例而言，数字1001至1100这一百个数字中，每个数字对应一个分发群组，数字1001至1100即为识别标签。
所述生成模块411还用于根据医疗云平台2的二维码生成机制生成一个公众号二维码，该公众号二维码对应中医服务公众号。具体地说，若用户通过医疗云平台账号的扫一扫功能扫描该公众号二维码，则用户的医疗云平台账号会关注到中医服务公众号（需要用户确认后才能完成关注）。
所述上传模块412用于上传推广文章至中医服务公众号，并在推广文章内附带公众号二维码。在本实施例中，所述推广文章可以是对中医服务管理机构的简介、中医服务的介绍、中医服务的介绍、中医服务方案的介绍、特色服务的接收等文章内容。
所述上传模块412用于设置关键字，将设置的关键字与推广文章关联。在本实施例中，每一篇推广文章设置一个或多个关键字。所述关键字可以是，但不限于，一个问句、一个词组等。一般而言，所述关键字摘取所关联的推广文章。例如，所述推广文章为有关咳嗽的内容，则该推广文章所关联的关键字可以是“咳嗽”、“咳的厉害”、“咳的有痰”、“咳嗽的原因”、“晚上咳嗽”、“咳嗽如何处理”、“晚上咳嗽的坏处”、“今天咳的厉害了么？”、“如何改善咳嗽？”、“咳嗽的注意事项”等等关键词。
所述分析模块413用于根据设置的关键字对分发群组中的展示信息进行解析。在本实施例中，所述分析模块413逐个分析群组中的展示信息，并判断展示信息中是否有设置的关键字。具体地说，若所述展示信息问文本信息，则通过关键字检索的方式判断所述文本信息是否存在设置的关键字。此外，若展示信息为语音信息，则通过调用设置于服务器4内的语音识别模组对语音信息进行识别并输出文本信息，之后通过关键字检索的方式判断输出的文本信息是否存在关键字。所述展示信息是指医疗云平台2的用户账户在分发群组中的沟通信息。
所述更新模块414用于当解析后的展示信息中包含所设置的关键字时，根据每个分发群组对应的识别标签将对应的推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中。
具体地说，将每个分发群组对应的识别标签嵌入至公众号二维码内，使得每个分发群组都有一个对应的公众号二维码。用户通过医疗云平台账号扫描公众号二维码时，不但可以关注到中医服务公众号，还可以让管理员知道是通过那个分发群组对应的公众号二维码进行关注的，管理员可以评估每个分发群组的推广效果。一般而言，二维码为一个可扫描的访问地址（通常为URL地址），用户的医疗云平台账号扫描二维码后，识别出对应的访问地址并访问该URL链接的公众号或网站。
在本实施例中，当解析后的展示信息中包含所设置的关键字时，所述更新模块414在中医服务公众号中根据关键字找到对应的推广文章，并根据分发群组对应的识别标签将对应的推广文章内的公众号二维码更新为该分发群组对应的公众号二维码。具体地说，所述更新模块414识别出推广文章中的公众号二维码并识别出该公众号二维码对应的URL，并在URL中加入识别标签以生成新的URL，之后调用服务器4内的二维码生成器以将新的URL生成更新的公众号二维码，所述更新模块414将更新的公众号二维码附带于该推广文章内。此外，生成更新推广文章内的公众号二维码时，更新模块414将新的URL与中医服务公众号关联，以便用户的医疗云平台账号扫描该更新的公众号二维码时能够访问中医服务公众号。
所述统计模块415用于根据每个分发群组对应的公众号二维码，统计预设时间段（例如，一个月）内每个分发群组带来的对中医服务公众号的用户关注量及消费次数。 在本实施例中，由于每个分发群组对应的一个公众号二维码，每个医疗云平台账号扫描一次公众号二维码，则该公众号二维码被调用一次，所述统计模块415统计每个分发群组对应的公众号二维码被调用的次数就可知道每个分发群组带来的对中医服务公众号的用户关注量。所述用户关注量是指关注中医服务公众号的医疗云平台账号的数量。所述消费次数可以在所述中医服务公众号中进行统计，当医疗云平台用户在所述中医服务公众号中完成一笔支付，所生成的支付信息中不仅包括支付金额、支付项目、支付日期，及相关的分发群组的信息。所述统计模块415可以通过支付进行统计每个分发群组带来的消费次数。在本实施例中，所述中医服务公众号提供各种健康服务，例如，慢性病干预服务、医学影像鉴定服务、中医理疗服务等其它医疗服务。医疗云平台用户关注所述中医服务公众号后，可以直接查看中医服务公众号中的服务并通过医疗云平台2提供的医疗云平台支付机制完成电子支付。
所述计算模块416用于根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值。所述评估值的计算方式采用如下公式：Z=a*X+b*Y，其中，Z为评估值、X为关注量、Y为每次的消费次数，a为关注量在评估值中的权重，b为消费次数在评估值中的权重，其中，a及b为固定值。
参照图3所示，是本发明中医服务分发评估方法的优选实施例的流程图。结合图2所示，在本实施例中，在本实施例中，所述中医服务分发评估方法的各种方法步骤通过计算机软件程序来实现，该计算机软件程序以计算机程序指令的形式存储于计算机可读存储介质中，存储介质可以包括：只读存储器、随机存储器、磁盘或光盘等，所述计算机程序指令能够被处理器（例如处理单元32）加载并执行如下步骤S11至步骤S20。该方法包括以下步骤：
步骤S11：对每个分发群组生成一个对应的识别标签。在本实施例中，所述识别标签包括所述识别标签可以是预设的字符（例如，数字）或包括分发群组的用户名、创建时间、群主名称、用户数量及该分发群组的二维码所形成的哈希值。需要说明的是，所述识别标签也可以认定为分发群组的属性信息。在其他实施例中，所述识别标签还可以是一个简单的数字。具体地说，所述设置了一百个分发群组，按照预设规则（例如，按照数字递增顺序）给每个分发群组关联一个数字，则该关联的数字即为分发群组的识别标签。举例而言，数字1001至1100这一百个数字中，每个数字对应一个分发群组，数字1001至1100即为识别标签。
步骤S12：根据医疗云平台2的二维码生成机制生成一个公众号二维码，该公众号二维码对应中医服务公众号。具体地说，若用户通过医疗云平台账号的扫一扫功能扫描该公众号二维码，则用户的医疗云平台账号会关注到中医服务公众号（需要用户确认后才能完成关注）。
步骤S13：上传推广文章至中医服务公众号，并在推广文章内附带公众号二维码。在本实施例中，所述推广文章可以是对中医服务管理机构的简介、中医服务的介绍、中医服务的介绍、中医服务方案的介绍、特色服务的接收等文章内容。
步骤S14：设置关键字，将设置的关键字与推广文章关联。在本实施例中，每一篇推广文章设置一个或多个关键字。所述关键字可以是，但不限于，一个问句、一个词组等。一般而言，所述关键字摘取所关联的推广文章。例如，所述推广文章为有关咳嗽的内容，则该推广文章所关联的关键字可以是“咳嗽”、“咳的厉害”、“咳的有痰”、“咳嗽的原因”、“晚上咳嗽”、“咳嗽如何处理”、“晚上咳嗽的坏处”、“今天咳的厉害了么？”、“如何改善咳嗽？”、“咳嗽的注意事项”等等关键词。
步骤S15：根据设置的关键字对分发群组中的展示信息进行解析。在本实施例中，所述逐个分析群组中的展示信息，并判断展示信息中是否有设置的关键字。具体地说，若所述展示信息问文本信息，则通过关键字检索的方式判断所述文本信息是否存在设置的关键字。此外，若展示信息为语音信息，则通过调用设置于服务器4内的语音识别模组对语音信息进行识别并输出文本信息，之后通过关键字检索的方式判断输出的文本信息是否存在关键字。
步骤S16：当解析后的展示信息中包含所设置的关键字时，根据每个分发群组对应的识别标签将对应的推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中。
具体地说，将每个分发群组对应的识别标签嵌入至公众号二维码内，使得每个分发群组都有一个对应的公众号二维码。用户通过医疗云平台账号扫描公众号二维码时，不但可以关注到中医服务公众号，还可以让管理员知道是通过那个分发群组对应的公众号二维码进行关注的，管理员可以评估每个分发群组的推广效果。一般而言，二维码为一个可扫描的访问地址（通常为URL地址），用户的医疗云平台账号扫描二维码后，识别出对应的访问地址并访问该URL链接的公众号或网站。
本发明采用在医疗云平台中设置群组的方式进行网络营销，提高了
在本实施例中，当解析后的展示信息中包含所设置的关键字时，在中医服务公众号中根据关键字找到对应的推广文章，并根据分发群组对应的识别标签将对应的推广文章内的公众号二维码更新为该分发群组对应的公众号二维码。具体地说，所述识别出推广文章中的公众号二维码并识别出该公众号二维码对应的URL，并在URL中加入识别标签以生成新的URL，之后调用服务器4内的二维码生成器以将新的URL生成更新的公众号二维码，将更新的公众号二维码附带于该推广文章内。此外，生成更新推广文章内的公众号二维码时，更新模块414将新的URL与中医服务公众号关联，以便用户的医疗云平台账号扫描该更新的公众号二维码时能够访问中医服务公众号。
步骤S17：根据每个分发群组对应的公众号二维码，统计预设时间段（例如，一个月）内每个分发群组带来的对中医服务公众号的用户关注量及消费次数。 在本实施例中，由于每个分发群组对应的一个公众号二维码，每个医疗云平台账号扫描一次公众号二维码，则该公众号二维码被调用一次，统计每个分发群组对应的公众号二维码被调用的次数就可知道每个分发群组带来的对中医服务公众号的用户关注量。所述用户关注量是指关注中医服务公众号的医疗云平台账号的数量。所述消费次数可以在所述中医服务公众号中进行统计，当医疗云平台用户在所述中医服务公众号中完成一笔支付，所生成的支付信息中不仅包括支付金额、支付项目、支付日期，及相关的分发群组的信息。可以通过支付进行统计每个分发群组带来的消费次数。
步骤S18：根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值（可以根据评估值判断营销效果，评估值越大，营销效果越好）。所述评估值的计算方式采用如下公式：Z=a*X+b*Y，其中，Z为评估值、X为关注量、Y为每次的消费次数，a为关注量在评估值中的权重，b为消费次数在评估值中的权重，其中，a及b为固定值。
本发明采用在医疗云平台2中设置群组的方式进行网络营销推广，有利于精准营销并提高了网络营销的效率。
以上仅为本发明的优选实施例，并非因此限制本发明的专利范围，凡是利用本发明说明书及附图内容所作的等效结构或等效流程变换，或之间或间接运用在其他相关的技术领域，均同理包括在本发明的专利保护范围内。
 工业实用性
本发明采用在医疗云平台中设置群组的方式进行网络营销，并及时对营销效果进行 营销效果，有利于精准营销并提高了网络营销的效率。

Claims (8)

  1. 一种中医服务分发评估系统，运行于服务器中，其特征在于，该服务器包括适于实现各种计算机程序指令的处理器以及适于存储多条计算机程序指令的存储器，所述服务器通过网络与医疗云平台通信连接，所述医疗云平台设置有预设数量的分发群组，所述计算机程序指令由处理器加载并执行如下步骤：对每个分发群组生成一个对应的识别标签；根据医疗云平台的二维码生成机制生成一个公众号二维码，该公众号二维码对应中医服务公众号；上传推广文章至中医服务公众号，并在推广文章内附带公众号二维码；设置关键字，将设置的关键字与推广文章关联；根据设置的关键字对分发群组中的展示信息进行解析；当解析后的展示信息中包含所设置的关键字时，根据每个分发群组对应的识别标签将推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中；根据每个分发群组对应的公众号二维码，统计预设时间段内每个分发群组带来的对中医服务公众号的用户关注量及消费次数；根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值。
  2. 如权利要求1所述的中医服务分发评估系统，其特征在于，所述医疗云平台设置有预设数量的分发群组的方式为：设置一个列表并在该列表中添加分发群组的用户名，所述列表中每一个分发群组均与中医服务公众号关联。
  3. 如权利要求1所述的中医服务分发评估系统，其特征在于，所述识别标签包括所述识别标签是包括分发群组的用户名、创建时间、群主名称、用户数量及该分发群组的二维码所形成的哈希值。
  4. 如权利要求1所述的中医服务分发评估系统，其特征在于，所述计算机程序指令由处理器加载还执行如下步骤：在中医服务公众号中根据关键字找到对应的推广文章；识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对应的URL；在识别的URL中加入识别标签以生成新的URL；调用服务器内的二维码生成器以将新的URL生成更新的公众号二维码；将更新的公众号二维码附带于该对应的推广文章内；及将新的URL与中医服务公众号关联，以便用户的医疗云平台账号扫描该更新的公众号二维码时能够访问中医服务公众号。
  5. 一种中医服务分发评估方法，应用于服务器中，其特征在于，所述服务器通过网络与医疗云平台通信连接，所述医疗云平台设置有预设数量的分发群组，该方法包括如下步骤：对每个分发群组生成一个对应的识别标签；根据医疗云平台的二维码生成机制生成一个公众号二维码，该公众号二维码对应中医服务公众号；上传推广文章至中医服务公众号，并在推广文章内附带公众号二维码；设置关键字，将设置的关键字与推广文章关联；根据设置的关键字对分发群组中的展示信息进行解析；当解析后的展示信息中包含所设置的关键字时，根据每个分发群组对应的识别标签将推广文章内的公众号二维码更新为该分发群组对应的公众号二维码，并将更新后的推广文章发送至该分发群组中；根据每个分发群组对应的公众号二维码，统计预设时间段内每个分发群组带来的对中医服务公众号的用户关注量及消费次数；及根据每个分发群组带来的对中医服务公众号的用户关注量及消费次数对每个分发群组进行评估，以计算得到每个分发群组的评估值。
  6. 如权利要求5所述的中医服务分发评估方法，其特征在于，所述医疗云平台设置有预设数量的分发群组的方式为：设置一个列表并在该列表中添加分发群组的用户名，所述列表中每一个分发群组均与中医服务公众号关联。
  7. 如权利要求5所述的中医服务分发评估方法，其特征在于，所述识别标签包括所述识别标签是包括分发群组的用户名、创建时间、群主名称、用户数量及该分发群组的二维码所形成的哈希值。
  8. 如权利要求5所述的中医服务分发评估方法，其特征在于，所述根据每个分发群组对应的识别标签将对应的推广文章内的公众号二维码更新为该分发群组对应的公众号二维码的方式如下：在中医服务公众号中根据关键字找到对应的推广文章；识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对应的URL；在识别的URL中加入识别标签以生成新的URL；调用服务器内的二维码生成器以将新的URL生成更新的公众号二维码；将更新的公众号二维码附带于该对应的推广文章内；及将新的URL与中医服务公众号关联，以便用户的医疗云平台账号扫描该更新的公众号二维码时能够访问中医服务公众号。
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