WO2017135607A1 - 이벤트 성공에 따른 판매 수익 분배를 이용한 상품 판매 촉진 시스템 및 방법 - Google Patents

이벤트 성공에 따른 판매 수익 분배를 이용한 상품 판매 촉진 시스템 및 방법 Download PDF

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Publication number
WO2017135607A1
WO2017135607A1 PCT/KR2017/000760 KR2017000760W WO2017135607A1 WO 2017135607 A1 WO2017135607 A1 WO 2017135607A1 KR 2017000760 W KR2017000760 W KR 2017000760W WO 2017135607 A1 WO2017135607 A1 WO 2017135607A1
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WO
WIPO (PCT)
Prior art keywords
additional
payment
buyer
profit
event
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2017/000760
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English (en)
French (fr)
Korean (ko)
Inventor
강용현
김두현
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Sv Inc
Original Assignee
Sv Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020160046620A external-priority patent/KR101683241B1/ko
Application filed by Sv Inc filed Critical Sv Inc
Priority to CN201780010149.XA priority Critical patent/CN108604354A/zh
Priority to JP2018541185A priority patent/JP7033536B2/ja
Publication of WO2017135607A1 publication Critical patent/WO2017135607A1/ko
Priority to US16/050,037 priority patent/US20180336608A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/22—Payment schemes or models
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0234—Rebates after completed purchase
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a product sales promotion system and method using profit distribution according to event success, and more particularly, by distributing a part of sales revenue to buyers when a product sale event set by the seller is successful, It relates to a product sales promotion system and method for increasing the sales of goods to facilitate the sale of goods.
  • the consumption behavior in the conventional economic system is that when cash is spent by consumption, commodities corresponding to the cash are obtained.
  • An object of the merchandise sales promotion system and method according to an embodiment of the present invention is to distribute a part of the sales profit to buyers when the merchandise sales event set by the seller is successful, thereby increasing the buyer's cash assets to increase the sales of the merchandise. It is to provide a system and method for promoting the sale of goods to facilitate the promotion.
  • At least one of a selling price, a selling target period, a selling target quantity, and a basic profit to be distributed to a buyer is input by a terminal of a seller, and the selling target period
  • a successful event is set when the product of the sales target quantity is sold, and an event setting unit to input at least one of an amount of additional profits to be distributed to the buyer, an additional distribution method, and an additional distribution ratio if the event is successful
  • a goods payment unit for payment of the goods by the terminal of the buyer
  • An event manager for activating the event and checking whether the number of payments of the goods made by the goods payment unit reaches the sales target quantity;
  • a profit distribution unit that pays the basic profit to the buyer and pays the additional profit to the buyers when the event is confirmed to be successful by the event management unit.
  • the event manager may transmit an event notification message indicating a start date and a start time of activation of the event to a terminal of a member who subscribes to the product sales promotion system before activation of the event.
  • the event manager may activate the event after a waiting time elapses from the start time of activation of the event.
  • a guarantee amount lower than the selling price is input by the terminal of the seller, and the payment made in the event managing unit may be the payment of the guarantee money or the payment of the selling price.
  • the merchandise sales promotion system may include a system account unit in which a payment amount generated by the payment is deposited; And a member account unit assigned to a member who has subscribed to the product sales promotion system and at least one of cyber money and cash is accumulated.
  • An event deposit of the seller equal to the additional profit before or at the beginning of activation of the event may be transferred from the merchant's member account to the system account.
  • the event management unit transmits an additional payment request of the selling price to a terminal of a buyer who has paid only the guarantee money (hereinafter referred to as a "guarantee payment buyer"), and the product payment unit transmits the selling price by the terminal of the guarantee payment buyer.
  • the additional payment is made, the amount corresponding to the guarantee money is transferred from the amount deposited in the system account to the member account of the guarantee payment buyer (hereinafter referred to as "selling price additional payment buyer") who additionally paid the selling price. Can be.
  • the merchandise sales promotion system may include a delivery management unit configured to transmit a shipping address of a purchaser who has paid the selling price (hereinafter, referred to as a “selling price payment buyer”) and the selling price additional payment buyer to the terminal of the seller without paying the guarantee. It may further include.
  • the product sales promotion system sends a purchase confirmation request to the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer, and confirms the purchase from the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer.
  • a purchase confirmation management unit for receiving a response to the request, wherein if the response is a purchase confirmation response, the profit distribution unit is a member of the selling price payment buyer and the selling price additional payment buyer from the amount deposited in the system account.
  • the profit distribution unit transmits the amount corresponding to the selling price to the member account unit of the selling price payment buyer and the selling price additional payment buyer, but the event Successful event by the management If it is confirmed that the amount corresponding to the guarantee amount may be transferred.
  • the product sales promotion system sends a purchase confirmation request to the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer, and confirms the purchase from the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer.
  • a purchase confirmation management unit for receiving a response to the request, wherein if the response is a purchase confirmation response, the profit distribution unit is a member of the selling price payment buyer and the selling price additional payment buyer from the amount deposited in the system account. If the basic profit is sent to the account unit, and the response is a cancellation of purchase, the profit distribution unit limits the amount corresponding to the guarantee amount from the selling price to the member account of the selling price payment buyer and the selling price additional payment buyer. Transmits the event management unit If it is determined that the event has failed by, the profit distribution unit may transmit the amount corresponding to the guarantee money to the member account of the selling price payment buyer and the selling price additional payment buyer.
  • the profit distribution unit adds the selling price settlement buyer and the selling price to which the purchase decision response is made by applying the additional distribution method and the additional distribution ratio to the additional profit.
  • the individual additional profits to be distributed to the settlement buyer (hereinafter referred to as "purchase confirmation buyer") are determined, and the profit distribution unit may transfer the individual additional profits from the amount stored in the system account to the member account of the purchase confirmation buyer. have.
  • the merchandise sales promotion system further includes a minimum guarantee calculation unit that informs the terminal of the seller of the minimum guarantee amount when the guarantee is input from the event setting unit by the terminal of the seller. It may be a value obtained by dividing the largest amount of the individual additional profits calculated by succession by the sales target quantity.
  • the merchandise sales promotion system further includes a minimum guarantee calculation unit that informs the terminal of the seller of the minimum guarantee amount when the guarantee is input from the event setting unit by the terminal of the seller, wherein the minimum guarantee amount is the event deposit. It may be a value obtained by dividing by the sales target quantity.
  • the additional distribution method may include arranging the purchase confirmation buyers in order according to a payment order; Paying the first purchase confirmation buyer with the earliest payment of the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And subtracting the first individual additional profit from the additional profit and paying the second individual additional profit obtained by multiplying the additional distribution ratio to the second purchase confirmation buyer who made the second quickest payment. .
  • the member account part includes a cyber money account in which cyber money is accumulated, and the additional distribution method is a value obtained by multiplying the amount of cyber money accumulated in the cyber money account of the purchase confirmation buyer by the number of payments of the purchase confirmation buyer (hereinafter, “ Arranging the purchase-confirmed buyers in order according to a ranking cyber money amount " Paying a first purchase confirming buyer with the highest ranking cyber money amount, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And subtracting the first individual additional profit from the additional profit and paying the second individual additional profit obtained by multiplying the additional distribution ratio to the second purchase confirming buyer having the second largest cyber money amount. It may include.
  • the additional distribution method may include arranging the purchase confirmation buyers in order according to the payment order of the selling price; Paying the first purchase additional purchaser who paid the selling price the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And paying the second purchase additional purchaser who has settled the selling price secondly the second individual additional profit obtained by subtracting the first individual additional profit from the additional profit and multiplying the additional distribution ratio by the remaining amount. can do.
  • the additional distribution method includes arranging the purchase confirmation buyers in order according to the purchase confirmation response order; Paying the first purchase confirmation buyer with the fastest purchase confirmation response the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And subtracting the first individual additional profit from the additional profit and paying a second individual additional profit obtained by multiplying the remaining amount by the additional distribution ratio to the second purchase confirming buyer who has received the second fastest purchase confirmation response.
  • the profit distribution unit may transmit an expected additional distribution ranking of the buyers who have made the payment in order according to the additional distribution scheme to the terminal of the buyer who has made the payment.
  • the expected additional distribution ranking may be arranged in order of the buyers who have performed the payment according to the order of the payment.
  • the estimated additional distribution ranking may be sequentially performed by the buyers who have made the payment according to the amount of the amount of the cyber money accumulated in the cyber money account included in the member account of the buyer who made the payment and the number of the payments. It may be arranged.
  • the expected additional distribution rank may be arranged in order of the buyers who have performed the payment according to the payment order of the selling price.
  • the estimated additional distribution rank is based on the order of the buyers who have made the payment in the order in which the buyer who has made the payment responds to the purchase confirmation request that the purchase confirmation management unit transmits to the terminal of the buyer who has made the payment. It can be arranged as it is.
  • the event manager activating the event;
  • payment of the goods by the buyer's terminal in a goods payment unit (e) checking, by the event manager, whether the number of payments of the goods made in the goods settlement unit reaches the sales target quantity;
  • the profit distribution unit paying the basic profit to the buyer;
  • the profit distribution unit may include providing the additional profit to the buyer.
  • the merchandise sales promotion method further includes, before the step (c), the event management unit transmitting an event notification message indicating a start date and a start time of activation of the event to a terminal of a member subscribed to the merchandise sales promotion system. can do.
  • Step (c) may include the step of activating the event after the waiting time elapses from the start time of the activation of the event by the event manager.
  • the merchandise sales promotion method further includes the step of inputting a guarantee amount lower than the selling price by the terminal of the seller in the event setting unit before the step (c), wherein the payment made in the event management unit is performed. It may be payment of the guarantee or payment of the selling price.
  • the merchandise sales promotion method further includes the event deposit of the seller equal to the additional profit before the step (c) or at the same time as the step (c) is transferred from the seller's member account to the system account. can do.
  • the product sales promotion method may further include after the step (d), the payment amount generated by the payment is deposited in the system account.
  • the step (d) is the payment of the guarantee of the product by the terminal of the buyer in the product settlement unit; Transmitting, by the event management unit, the additional payment request of the selling price to the terminal of the guarantee payment buyer; The payment of the selling price by the terminal of the guarantee payment buyer in the product payment unit; And transmitting the amount corresponding to the guarantee amount from the amount deposited in the system account to the member account of the purchase price additional payment buyer.
  • the merchandise sales promotion method may further include, after step (d), a delivery manager transmitting the delivery addresses of the sales price payment buyer and the sales price additional payment buyer to the terminal of the seller.
  • the purchase confirmation management unit sends a purchase confirmation request to the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer; Receiving, by the purchase confirmation manager, a response to the purchase confirmation request transmitted from the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer; And if the response is a purchase confirmation response, the profit distribution unit transmits the basic profit from the amount deposited in the system account to the member account of the selling price payment buyer and the selling price additional payment buyer, and the response cancels the purchase. In response, the profit distribution unit transmits an amount corresponding to the selling price to the member account of the selling price payment buyer and the selling price additional payment buyer, and if the event is confirmed by the event management unit, The amount may include the step of transmitting a limit amount.
  • the purchase confirmation management unit sends a purchase confirmation request to the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer; Receiving, by the purchase confirmation manager, a response to the purchase confirmation request transmitted from the terminal of the selling price payment buyer and the terminal of the selling price additional payment buyer; And if the response is a purchase confirmation response, the profit distribution unit transmits the basic profit from the amount deposited in the system account to the member account of the selling price payment buyer and the selling price additional payment buyer, and the response cancels the purchase. In response, the profit distribution unit transmits a limit amount of the amount corresponding to the guarantee amount from the selling price to the member account of the selling price payment buyer and the selling price additional payment buyer, and indicates that the event has failed by the event management unit. If it is confirmed, the profit distribution unit may include transmitting an amount corresponding to the guarantee money to the member account of the selling price payment buyer and the selling price additional payment buyer.
  • step (g) after the event is confirmed by the event manager to be successful, the profit distribution unit adds an individual to be distributed to the purchase confirmation buyer by applying the additional distribution scheme and the additional distribution ratio to the additional profit. Confirming the profit; And transmitting, by the profit distribution unit, the individual additional profit from the amount stored in the system account to the member account of the purchase purchaser.
  • the merchandise sales promotion method further includes a step of informing the seller terminal of the minimum guarantee amount before the step of inputting the guarantee amount lower than the selling price by the terminal of the seller in the event setting unit.
  • the minimum guarantee amount may be a value obtained by dividing the largest amount of the individual additional profits calculated when the event is successful by the sales target quantity.
  • the merchandise sales promotion method further includes a step of informing the seller terminal of the minimum guarantee amount before the step of inputting the guarantee amount lower than the selling price by the terminal of the seller in the event setting unit.
  • the minimum guarantee amount may be a value obtained by dividing the event deposit by the sales target quantity.
  • the additional distribution method may include arranging the purchase confirmation buyers in order according to a payment order; Paying the first purchase confirmation buyer with the earliest payment of the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And subtracting the first individual additional profit from the additional profit and paying the second individual additional profit obtained by multiplying the additional distribution ratio to the second purchase confirmation buyer who made the second quickest payment. .
  • the additional distribution method may include sequentially arranging the purchase confirmation buyers according to the ranking cyber money amount of the purchase confirmation buyer; Paying a first purchase confirming buyer with the highest ranking cyber money amount, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And subtracting the first individual additional profit from the additional profit and paying the second individual additional profit obtained by multiplying the additional distribution ratio to the second purchase confirming buyer having the second largest cyber money amount. It may include.
  • the additional distribution method may include arranging the purchase confirmation buyers in order according to the payment order of the selling price; Paying the first purchase additional purchaser who paid the selling price the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio; And paying the second purchase additional purchaser who has settled the selling price secondly the second individual additional profit obtained by subtracting the first individual additional profit from the additional profit and multiplying the additional distribution ratio by the remaining amount. can do.
  • the additional distribution method includes arranging the purchase confirmation buyers in order according to the purchase confirmation response order; Paying the first purchase confirmation buyer with the earliest response the first individual additional benefit obtained by multiplying the additional benefit by the additional distribution ratio; And subtracting the first individual additional profit from the additional profit and paying a second individual additional profit obtained by multiplying the remaining amount by the additional distribution ratio to the second purchase confirmation buyer who has received the second quickest response. .
  • the step (d) may include transmitting, to the terminal of the buyer who performed the payment, an expected additional distribution ranking of the buyers who have performed the payment in order according to the additional distribution scheme. It may include.
  • the expected additional distribution ranking may be arranged in order of the buyers who have performed the payment according to the order of the payment.
  • the estimated additional distribution ranking may be sequentially performed by the buyers who have made the payment according to the amount of the amount of the cyber money accumulated in the cyber money account included in the member account of the buyer who made the payment and the number of the payments. It may be arranged.
  • the expected additional distribution rank may be arranged in order of the buyers who have performed the payment according to the payment order of the selling price.
  • the estimated additional distribution rank is based on the order of the buyers who have made the payment in the order in which the buyer who has made the payment responds to the purchase confirmation request that the purchase confirmation management unit transmits to the terminal of the buyer who has made the payment. It can be arranged as it is.
  • Product sales promotion system and method to increase the cash assets of the buyer to promote the sale of goods by distributing a portion of the sales revenue to the buyers when the product sales event set by the seller is successful It has the effect of making it possible.
  • FIG. 1 is a view schematically showing the configuration of a product sales promotion system according to an embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating a process in which a product is sold and profits are distributed in a product sales promotion system according to an embodiment of the present invention, in which a buyer pays a guarantee and responds to a purchase decision for an event set by a seller. Shows.
  • step S230 of FIG. I is a flowchart illustrating a case of receiving.
  • FIG. 4 is a flowchart illustrating a process in which a product is sold and a profit is distributed in a product sales promotion system according to an embodiment of the present invention, in which a buyer pays a selling price and responds to a purchase decision for an event set by a seller. The case is shown.
  • step S500 of FIG. 4 the purchase decision management unit cancels a purchase from a buyer who has paid a selling price.
  • FIG. 1 is a view schematically showing the configuration of a product sales promotion system according to an embodiment of the present invention.
  • Product sales promotion system 100 is the event setting unit 110, product settlement unit 120, event management unit 130, profit distribution unit 140, system account unit 150, The member account unit 160, the delivery manager 170, the purchase confirmation manager 180, and the minimum guarantee calculator 190 may be included.
  • the seller may access the merchandise sales promotion system 100 through the wired or wireless network using the seller's terminal 10.
  • the purchaser may access the product sales promotion system 100 through the wired or wireless network using the purchaser's terminal 20.
  • the terminal 10 of the seller and the terminal 20 of the buyer mean a device capable of transmitting and receiving data by connecting to the product sales promotion system 100.
  • a desktop PC, a laptop PC, a smartphone, a tablet PC, or the like can be used as the seller's terminal 10 and the buyer's terminal 20.
  • the terminal 10 of the seller and the terminal 20 of the buyer are not limited to the illustrated device.
  • the seller and the buyer are members who are subscribed to the merchandise sales promotion system 100, and the members of the merchandise sales promotion system 100 have cyber money accounts and cash accounts linked to their accounts.
  • the cyber money account and the cash account are included in the member account unit 160.
  • the cyber money deposited in the cyber money account can be used as a distribution criterion when distributing additional profits described later, and the basic profit and additional profits are deposited in the cyber money account in the form of cyber money.
  • Cash from the cash account can be transferred to the cyber money account and can be exchanged 1: 1 to be deposited into the cyber money account.
  • the cyber money of the cyber money account can be transferred to the cash account, but in this case, it is preferable that a withdrawal fee is charged for a predetermined ratio of the transfer amount.
  • the withdrawal fee may be transferred to the system account unit 150 of the merchandise sales promotion system 100, and the cash may be transferred to the member's cash account.
  • FIG. 2 is a flowchart illustrating a process in which a product is sold and profits are distributed in a product sales promotion system according to an embodiment of the present invention, in which a buyer pays a guarantee and responds to a purchase decision for an event set by a seller. Shows.
  • the seller accesses the merchandise sales promotion system 100 through the seller terminal 10, and selects an event setting menu to set a successful event when the sales target quantity of goods is achieved during the sales target period.
  • the event setting unit 110 distributes the selling price, the selling target period, the selling target quantity, the basic profit, the guarantee amount, and the purchase confirmation response to the purchaser if the event is successful on the terminal 10 of the seller.
  • the profit, guarantee, additional profit, additional distribution scheme and additional distribution ratio are input through the seller's terminal 10.
  • the value input to the event setting unit 110 through the seller terminal 10 is stored in the event setting unit 110 to set an event (S110).
  • the base profit is the amount by which a portion of the selling price is distributed to the buyer who has made a purchase decision, regardless of the success of the event.
  • the guarantee amount is set to an amount lower than the selling price, and the buyer who wants to purchase the product can pay the selling price of the product or pay the guarantee amount.
  • the event manager 130 issues a payment confirmation when the sale price payment or the guarantee payment is made, and when the number of the payment confirmation reaches the sales target quantity, the event is considered to be successful. That is, the buyer may pay the full price of the event to participate in the event, or may only pay the guarantee.
  • the selling price, target sales period, sales target quantity, basic profit, guarantee, additional profit, additional distribution method and additional distribution ratio of the product may be arbitrarily determined by the seller, and some of these may be determined by the product sales promotion system 100. Appropriate values may be suggested, some of which may be provided as fixed values in advance with values optimized by the merchandise sales promotion system 100.
  • the minimum guarantee calculator 190 may calculate the minimum guarantee amount, and the calculated minimum guarantee amount may be transmitted to the terminal 10 of the seller.
  • the minimum guarantee value it is desirable to determine the minimum guarantee value by dividing the largest amount of the individual additional profits calculated when the event is successful by the sales target quantity. If the event is set to the minimum guarantee amount recommended by the minimum guarantee calculation unit 190 (the largest amount of individual additional profits calculated when the event is successful / the sales target quantity), the event will have the largest individual additional profit after the event is successful. Even if only the thin buyer remains and all the other buyers cancel the purchase, the individual additional profits can be paid by the guarantee, so that the seller does not suffer any damage.
  • the minimum guarantee value is also preferable to determine the minimum guarantee value by dividing the event deposit by the sales target quantity. As will be described later, if the buyer cancels the purchase after the event is successful, the buyer is returned an amount excluding the guarantee from the selling price, and the seller is paid. If the event is set to the minimum guarantee amount (event deposit / sales target quantity) recommended by the minimum guarantee calculator 190, even if all buyers respond to the purchase cancellation after the event is successful, the total guarantee amount equal to the event deposit As all are paid to the seller, the seller can retrieve the event deposit without loss.
  • the event management unit 130 transmits a message to the terminal 10 of the seller to deposit the amount corresponding to the additional profit to the system account unit 150 as the event deposit.
  • the seller requests the event management unit 130 to send the event deposit amount equal to the additional profit from the cyber money account or the cash account connected to his account through the seller terminal 10 to the system account unit 150, and the event
  • the management unit 130 transmits the event deposit from the seller's cyber money account or cash account to the system account unit 150 (S120). It is preferable that cash is transferred to the system account unit 150.
  • a withdrawal fee is generated. The amount corresponding to is withdrawn.
  • the event manager 130 may transmit an event notification message informing the start date and the start time of the activation of the event to the terminals of members who subscribe to the product sales promotion system 100 before the activation of the event (S130).
  • Event notification messages foretelling these events will ensure fair sales if the additional distribution method distributes the additional profits in the order of payment (i.e., the order of issuing the payment confirmation), the order of payment of the sales price, or the order of confirmation of purchase. do. In other words, it is possible to prevent some buyers who have already known the event information from preempting the ranking in the additional distribution rank.
  • the event manager 130 may predict the startable period of activation of the event before the activation of the event, and may suddenly start the event activation within the startable period. For example, members may be notified between May 1 and May 8, 2016 as the start of the event activation period, and the event may be activated without further notice on May 3, 2016 at 13:00.
  • the event management unit 130 activates the event set by the seller in the event setting unit 110 through the seller terminal 10 (S140).
  • the event management unit 130 may request the deposit of the system usage fee to the seller's terminal 10 before the seller activates the event, and activates the event when it is confirmed that the system usage fee is deposited in the system account unit 150. .
  • the event may be activated at the start date and start time of the event without a notice without sending an event notification message to the members who subscribe to the product sales promotion system 100 before the event activation.
  • the event management unit 130 does not immediately activate the event at the start time of the event activation set by the seller in the event setting unit 110 through the seller terminal 10, but after a predetermined waiting time elapses from the start time. May be activated. Accordingly, it is possible to ensure fair sales when the additional distribution method is a method of distributing additional profits in the order of payment (ie, order of issuing a payment confirmation), the order of payment of the selling price, or the order of purchase confirmation response. That is, since members can know about the event during the predetermined waiting time, it is possible to prevent some buyers who know the event information in advance from preempting the ranking in the additional distribution rank.
  • the buyer can purchase the product through the buyer's terminal 20.
  • the buyer may pay only the guarantee or the full sale price.
  • the buyer pays only the guarantee money will be described.
  • the buyer pays the guarantee on the payment screen provided by the product payment unit 120 through the purchaser's terminal 20 to purchase the product, and the payment of the guarantee by the product payment unit 120 is performed by the system account unit 150. It is deposited at (S150).
  • the guarantee payment amount is cash withdrawn from the buyer's cyber money account or cash account, card revenues transferred from the credit card company, payments transferred from the mobile communication company.
  • As a payment method all known online payment methods may be applied, and a detailed description thereof will be omitted.
  • the event management unit 130 issues a payment confirmation and transmits to the buyer terminal 20 (S160).
  • the event manager 130 Each time the event manager 130 issues a payment confirmation for each buyer, the event manager 130 checks whether the event is successful (S170). This is to confirm whether the event was successful because the sales target quantity was achieved by the buyer who paid the guarantee. If the event is confirmed to be successful by the buyer who paid the guarantee, additional profits begin to be distributed to other buyers who have already purchased the product and made a purchase confirmation response and are waiting for the event to succeed. The details of the distribution of the additional profit will be described later.
  • the event management unit 130 transmits the selling price additional payment request message to the terminal 20 of the buyer who paid only the guarantee (hereinafter referred to as "guarantee payment buyer”) (S180).
  • the guarantee payment buyer receives the selling price additional payment request message, and additionally pays the selling price on the payment screen provided by the product payment unit 120 through the purchaser's terminal 20 (S190). If the sale price is not further paid by the guarantee payment buyer's terminal 20 within the additional payment validity period, the event management unit 130 determines that the guarantee payment buyer has canceled the purchase, and immediately transfers the guarantee money to the seller's cash account. It can be paid after the event is over.
  • the event management unit 130 returns the guarantee money to the guarantee payment purchaser who additionally paid the sale price (hereinafter referred to as "sale price additional payment buyer") (S200).
  • the guarantee money is withdrawn from the amount stored in the system account unit 150 and transferred to the cash price of the purchase price additional payment buyer.
  • the delivery management unit 170 transmits the seller's shipping address and the payment confirmation of the seller to the seller's terminal 10 so that the seller can deliver the product to the seller to purchase the seller's additional payment (S210).
  • Delivery method can be delivered by courier or directly.In case of direct collection, the seller scans the barcode of the payment confirmation presented by the buyer and confirms the identity and delivers the product to the buyer.
  • the purchase confirmation management unit 180 transmits a purchase confirmation request to the purchase price additional payment buyer who receives the product or directly receives the product (S220).
  • the purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchase price additional payment buyer (S230).
  • the response to the purchase confirmation request is one of the purchase confirmation response and the purchase cancellation response.
  • the response to the purchase confirmation request is a purchase confirmation response.
  • the profit distribution unit 140 pays the default profit to the sale price additional payment buyer in cyber money (S240).
  • the basic profit is withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the purchase price additional payment buyer.
  • the basic profit is described as being paid in cyber money, but it can also be transferred to the buyer's cash account in cash.
  • the event manager 130 checks whether the event is successful (S250). When the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sale price payment and the guarantee payment) has reached the sales target quantity, it is determined that the event is successful, and the profit distribution unit ( 140, the individual additional profits calculated from the additional profits are paid to the buyer for the selling price additional payment buyer who has made a purchase confirmation response (S260). Profit distribution unit 140 calculates the additional additional profit by applying an additional distribution method and the additional distribution ratio to the additional profit. The individual additional profits are withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the selling price additional payment buyer who made a purchase confirmation response. Although the additional profit is described as being paid in cyber money, it may be transferred to the cash account of the buyer of the selling price additional payment who has confirmed the purchase confirmation.
  • the event management unit 130 After the profit distribution unit 140 pays the basic profits (S240) and pays the individual additional profits (S260), the event management unit 130 returns the total basic profits from the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). (The amount multiplied by the basic profit and the purchase confirmation quantity) and the sum of the individual additional profits paid, the sales amount is paid to the seller's cash account (S270), and the event deposit that was deposited in the system account unit 150 is also Return to the cash account of the seller (S280).
  • steps S240, S260, S270, and S280 have been described as being sequentially performed, but may be performed simultaneously, or may be reversed.
  • step S250 if the event management unit 130 confirms that the number of the payment confirmation issued by the payment for the goods (including both the sale price payment and guarantee payment) did not reach the sales target quantity, it is determined that the event failed. . If the event fails, the individual additional profit distribution step S260 is not executed.
  • the event management unit 130 pays the basic profits (S240), and then the total basic profits (the amount multiplied by the basic profit and the purchase confirmation quantity) from the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). Pay the amount of sales settled to the seller's cash account (S270), and the event deposit that was deposited in the system account unit 150 is also returned to the seller's cash account (S280).
  • steps S240, S270, and S280 have been described as being sequentially performed, but may be performed at the same time or may be reversed.
  • FIG. 3 is a flowchart illustrating a case in which the purchase confirmation management unit 180 receives a purchase cancellation response from a purchase price additional payment buyer in step S230 of FIG. 2, and the configuration is the same as that of FIG. 2 from steps S110 to S220. Therefore, repeated description is omitted and will be described in detail from step S230 of FIG. 2 (corresponding to step S310 of FIG. 3).
  • the purchase confirmation management unit 180 sends a purchase confirmation request to the purchase price additional payment buyer (S220).
  • the purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchase price additional payment buyer (S230).
  • the response to the purchase confirmation request is one of the purchase confirmation response and the purchase cancellation response.
  • the purchase cancellation response is an indication of the purchaser's intention to refund if the purchased product is not satisfactory.
  • the event manager 130 checks whether the event is successful (S320). When the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sales price payment and the guarantee payment) has reached the sales target quantity, it is determined that the event is successful, and the issued payment confirmation certificate When it is confirmed that the number of targets has not reached the sales target quantity, it is determined that the event has failed.
  • the profit distribution unit 140 pays the amount of the guarantee amount from the sale price as a refund to the sale price additional payment buyer who responded to the purchase cancellation (S330).
  • Refunds are withdrawn from the amount stored in the system account unit 150 and sent to the cash price of the buyer of the selling price additional payment to the purchase cancellation response.
  • the reason for subtracting the guarantee from the selling price is that the guarantee can be used to pay other buyers who have confirmed the purchase as an additional benefit from the success of the event.
  • the additional selling price payment buyer loses the guarantee if the purchase is canceled even though the event is successful, so that the selling price additional payment buyer does not easily select the cancellation response.
  • the event management unit 130 After the profit distribution unit 140 pays the basic profits and the individual additional profits to other buyers who have made a purchase confirmation response, the event management unit 130 totals the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). The sale amount calculated by subtracting the sum of the profit (basic profit and multiplied purchase confirmation quantity) and the individual additional profits paid is paid to the seller's cash account (S350), and the event deposit was deposited in the system account unit 150. Also return to the seller's cash account (S360).
  • the profit distribution unit 140 refunds (sales) It was described as paying the amount of the guarantee amount from the price (S330), but when the purchase confirmation management unit 180 receives the cancellation of purchase response from the purchase price additional payment buyer, the profit distribution unit 140 immediately refunds (from the selling price)
  • the amount of the guarantee amount is paid to the purchase price additional payment buyer who has canceled the purchase response, and the event management unit 130 checks whether the event is successful, and if the event is successful, the security price is paid to the sales price additional payment buyer who has responded to the cancellation You may proceed in any order without further refund.
  • the guarantee may be paid immediately to the seller.
  • the profit distribution unit 140 pays the amount corresponding to the sale price to the sale price additional payment buyer who has made a purchase cancellation response (S340).
  • Refunds are withdrawn from the amount stored in the system account unit 150 and sent to the cash price of the buyer of the selling price additional payment to the purchase cancellation response.
  • the reason for not removing the guarantee from the selling price is the opposite of the reason why the guarantee was removed from the selling price upon successful event.
  • the event management unit 130 receives the total basic profits (basic profits) from the total sales amount (multiplied by the selling price and the purchase confirmation quantity). The amount of money multiplied by the purchase confirmation quantity) is paid to the seller's cash account (S350), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S360).
  • the profit distribution unit 140 refunds (sales) It was described as paying an amount corresponding to the price) (S340), but when the purchase decision management unit 180 receives the cancellation of purchase response from the purchase price additional payment buyer, the profit distribution unit 140 immediately refunds the amount (guaranteed from the selling price). 1) is paid first to the sales price additional payment buyer who has canceled the purchase response, and the event management unit 130 checks whether the event is successful, and if the event fails, guarantees are paid to the sales price additional payment buyer who has canceled the purchase. You may proceed in the order of second payment.
  • FIG. 4 is a flowchart illustrating a process in which a product is sold and profits are distributed in a product sales promotion system according to an exemplary embodiment of the present invention. One case is shown.
  • steps S110 to S140 Since the configuration of steps S110 to S140 is the same as that of FIG. 2, repeated description thereof will be omitted and will be described in detail from step S150 of FIG. 2 (corresponding to step S450 of FIG. 4).
  • the buyer can purchase the product through the buyer's terminal 20.
  • the buyer may pay only the guarantee, or may pay all of the selling price.
  • the buyer pays the selling price will be described.
  • the buyer pays the selling price on the payment screen provided by the product settlement unit 120 through the purchaser's terminal 20 in order to purchase the product, and the payment price of the sales price is paid by the system settlement unit 120.
  • the selling price settlement price is cash that is withdrawn from the buyer's cyber money account or cash account, card sales amount transferred from the credit card company, payment amount transferred from the mobile communication company, and the like.
  • a payment method all known online payment methods may be applied, and a detailed description thereof will be omitted.
  • the event management unit 130 issues a payment confirmation and transmits to the purchaser terminal 20 (S460).
  • the event manager 130 checks whether the event is successful (S470). This is to confirm whether the event was successful because the sales target quantity was achieved by the buyer who paid the selling price. When the event is confirmed to be successful by the buyer who paid the selling price, additional profits begin to be distributed to other buyers who have already purchased the product and made a purchase confirmation response and are waiting for the event to be successful.
  • the delivery management unit 170 transmits the delivery address and payment confirmation of the buyer who paid the selling price (hereinafter referred to as "selling price payment buyer") to the seller's terminal 10 so that the seller can deliver the goods to the seller who paid the selling price. (S480). Delivery methods can be delivered by courier or directly.In case of direct collection, the seller scans the barcode of the payment confirmation presented by the buyer for the selling price and sends it to the buyer of the selling price.
  • the purchase confirmation management unit 180 sends a purchase confirmation request to the seller of payment of the sale price which receives the product or directly receives the product (S490).
  • the purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchase price additional payment buyer (S500).
  • the response to the purchase confirmation request is one of the purchase confirmation response and the purchase cancellation response.
  • the response to the purchase confirmation request is a purchase confirmation response.
  • the profit distribution unit 140 pays the default profit to the sale price payment buyer in cyber money (S510).
  • the basic profit is withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the seller of the payment price.
  • Basic profits have been described as being paid in cybermoney, but they can also be transferred to cash in the buyer's cash account.
  • the event manager 130 checks whether the event is successful (S520). When the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sale price payment and the guarantee payment) has reached the sales target quantity, it is determined that the event is successful, and the profit distribution unit ( 140) pays the individual additional profits calculated from the additional profits to the cyber buyer to the selling price settlement buyer who has made a purchase confirmation response (S530). Profit distribution unit 140 calculates the additional additional profit by applying an additional distribution method and the additional distribution ratio to the additional profit. The individual additional profits are withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the selling price settlement buyer who made a purchase confirmation response. Although the additional profit is described as being paid in cyber money, it may also be transferred to the cash account of the buyer who made the purchase price response.
  • the event management unit 130 is the total basic profits from the total sales amount (the amount multiplied by the sale price and the purchase confirmation quantity). (The amount multiplied by the basic profit and the purchase confirmation quantity) and the sum of the individual additional profits paid, the sales amount is settled to the seller's cash account (S540), and the event deposit that was deposited in the system account unit 150 is also Return to the cash account of the seller (S550).
  • steps S510, S530, S540, and S550 are described as being sequentially performed, but may be simultaneously performed or may be reversed.
  • step S520 If the event management unit 130 determines in step S520 that the number of the payment confirmation issued by the payment for the goods (including both the sale price payment and guarantee payment) has not reached the sales target quantity, it is determined that the event has failed. . If the event fails, the individual additional profit distribution step S530 is not executed.
  • the event management unit 130 pays the basic profits (S510), and then the total basic profits (the amount multiplied by the basic profit and the purchase confirmation quantity) from the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). Pay the amount of sales settled to the cash account of the seller (S540), and the event deposits deposited in the system account unit 150 is also returned to the seller's cash account (S550).
  • steps S510, S540, and S550 have been described as being sequentially performed, but may be performed at the same time or may be reversed.
  • FIG. 5 is a flowchart illustrating a case in which the purchase decision management unit 180 receives a purchase cancellation response from the sales price payment buyer in step S500 of FIG. 4, and the configuration is performed in steps S110 to S140 and S450 to S490. Since the configuration is the same as that of 4, repeated description thereof will be omitted and will be described in detail from step S500 of FIG. 4 (corresponding to step S600 of FIG. 5).
  • the purchase confirmation management unit 180 sends a purchase confirmation request to the seller of payment of the sale price (S490).
  • the purchase confirmation management unit 180 receives a response to the purchase confirmation request from the sale price payment buyer (S600).
  • the response to the purchase confirmation request is one of the purchase confirmation response and the purchase cancellation response.
  • the purchase cancellation response is an indication of the purchaser's intention to refund if the purchased product is not satisfactory.
  • the event manager 130 checks whether the event is successful (S610). When the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sales price payment and the guarantee payment) has reached the sales target quantity, it is determined that the event is successful, and the issued payment confirmation certificate When it is confirmed that the number of targets has not reached the sales target quantity, it is determined that the event has failed.
  • the profit distribution unit 140 pays as a refund to the sale price settlement buyer who responded to the purchase cancellation as a refund amount from the sale price (S620).
  • Refunds are withdrawn from the amount stored in the system account unit 150 is sent to the cash price of the buyer of the selling price settlement with the purchase cancellation response.
  • the reason for subtracting the guarantee from the selling price is that the guarantee can be used to pay other buyers who have confirmed the purchase as an additional benefit from the success of the event.
  • the sale price settlement buyer loses the guarantee when the purchase is canceled even though the event is successful, so that the sale price settlement buyer does not easily select the cancel response.
  • the event management unit 130 After the profit distribution unit 140 pays the basic profits and the individual additional profits to other buyers who have made a purchase confirmation response, the event management unit 130 totals the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). The sale amount calculated by subtracting the sum of profits (basic profit and multiplied purchase confirmation quantity) and individual additional profits paid is paid to the seller's cash account (S640), and the event deposit was deposited in the system account unit 150. Also return to the seller's cash account (S650).
  • the profit distribution unit 140 refunds (sales price) Although it was described as paying the limited amount of the guarantee in (S620), when the purchase confirmation management unit 180 receives the cancellation of purchase response from the purchase price payment buyer, the profit distribution unit 140 immediately refunds the refund (the guarantee amount from the selling price). Limit amount) is paid to the purchase price payment buyer who has canceled the purchase response, and the event management unit 130 checks whether the event is successful, and does not refund the guarantee price to the sale price payment buyer who has canceled the purchase if the event is successful. You can also proceed in order. The guarantee may be paid immediately to the seller.
  • the profit distribution unit 140 pays the amount corresponding to the sale price to the sales price settlement buyer who has made a purchase cancellation response (S630). Refunds are withdrawn from the amount stored in the system account unit 150 is sent to the cash price of the buyer of the selling price settlement with the purchase cancellation response.
  • the reason for not removing the guarantee from the selling price is the opposite of the reason why the guarantee was removed from the selling price upon successful event.
  • the event management unit 130 receives the total basic profits (basic profits) from the total sales amount (multiplied by the selling price and the purchase confirmation quantity). The amount of money multiplied by the purchase confirmation quantity) is paid to the seller's cash account (S640), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S650).
  • the profit distribution unit 140 refunds (sale price) It has been described as paying (S630), but when the purchase confirmation management unit 180 receives the cancellation of purchase response from the purchase price payment buyer, the profit distribution unit 140 immediately restricts the refund (the guarantee price from the sale price).
  • the expected additional distribution ranking may be calculated even before the purchase confirmation response of the guarantee payment buyers and the sale price payment buyers is completed.
  • the profit distribution unit 140 calculates the expected additional distribution ranking of the guarantee payment buyers and the sale price payment buyers in real time to guarantee payment buyers and the sale price payment buyers. Real-time expected additional distribution rank may be sent to the terminals 20 of the user.
  • the profit distribution unit 140 does not disclose the real-time estimated additional distribution ranking until the event is successful, and then the terminal of the payment settlement buyers and the sale price payment buyers may provide the real-time expected additional distribution ranking after the event is successful. 20).
  • the guaranteed buyers and the sellers of the price-price buyers will not know their real-time estimated additional distribution ranks until the event is successful, so uncertainty further stimulates the desire to buy, which results in an earlier success. .
  • a variety of methods may be selected by the seller. For example, an additional distribution method is distributed according to the payment order (that is, the order in which the payment confirmation is issued), the distribution method is based on the amount of cyber money, the sales price is distributed according to the order of payment, and the purchase confirmation response order. According to the distribution method may be selected.
  • the distribution method according to the payment order arranges the buyers who have made a purchase confirmation response (hereinafter referred to as "purchase confirmation buyer") in order according to the payment order.
  • the payment here includes both the guarantee payment and the sale price payment.
  • the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first purchaser who has made the quickest settlement, and then the additional distribution ratio is subtracted from the remaining profit after subtracting the first individual additional profit from the additional profit.
  • the second individual additional profit obtained by multiplying is paid to the second purchase confirmation buyer who made the second fastest payment.
  • the distribution according to the amount of cyber money is multiplied by the amount of cyber money accumulated in the cyber money account assigned to the purchaser's account and the number of payment confirmations issued by the purchaser's purchaser (hereinafter referred to as "ranking cyber money").
  • rank cyber money Arrange buyers in order.
  • the cyber money account there are cyber money added by the purchaser who has made a purchase, cash is added as basic profit in other events, and cyber money deposited as an additional profit in other events.
  • the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first purchase confirming buyer with the highest ranking cyber money amount, and the remaining amount after subtracting the first individual additional profit from the additional profit.
  • the second individual additional profit obtained by multiplying by the additional distribution ratio is paid to the second purchase confirming buyer with the second largest cyber money amount. For example, if one confirming purchaser has issued five payment confirmations, the amount of cyber money for the confirming purchaser is calculated as (cyber money holding amount * 5).
  • the method of distributing the sales price in the order of settlement arranges the purchase buyers in order according to the settlement order of the sales price.
  • the settlement of the selling price includes both the case of paying the selling price after the guarantee payment and the case of paying all the selling prices without the guarantee payment.
  • the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first purchase confirming buyer who made the fastest selling price payment, and then subtracts the first individual additional profit from the additional profit and adds it to the remaining amount.
  • the second individual additional profit obtained by multiplying the distribution ratio is paid to the second purchase confirmation buyer who made the second fastest selling price settlement.
  • the distribution method according to the purchase confirmation response order arranges purchase confirmation buyers in order according to the purchase confirmation response order. Subsequently, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first purchase confirmation buyer who has made the quickest purchase confirmation response, and then subtracts the first individual additional profit from the additional profit and adds it to the remaining amount. The second individual additional profit, obtained by multiplying the distribution ratio, is paid to the second purchase confirmation buyer with the second fastest purchase confirmation response.
  • the third purchase confirmed buyer will be paid a third individual additional profit obtained by subtracting the first individual additional profit and the second additional profit from the additional profit and multiplying the remaining portion by the additional distribution ratio.
  • the additional distribution can be repeated in the same manner from the first confirmed buyer by multiplying the additional profit balance. However, if the additional profit balance is less than or equal to a predetermined amount, the profit distribution unit 140 may transfer the balance to the system account unit 150 and terminate the additional distribution.
  • a reseller of a computer manufacturer, A has been selling a notebook computer, X, which costs $ 2,000.
  • the dealership's laptop PC X sells an average of 50 a month.
  • the notebook actually sells for $ 1,800 in the online market.
  • This sales agent decided to sell using the product sales promotion system according to an embodiment of the present invention, and set the event under the following conditions.
  • Buyer B is determined to have the highest amount of cyber money account among 2,000 buyers, buyer C is second, buyer D is 500, and buyer E is 2,000. In this case, calculating the cyber money that B, C, D, and E will receive is as follows.
  • B, C, D, and E will each receive $ 20 in rebates and receive $ 200 in base profits, resulting in the purchase of a laptop computer X equal to the online market low of $ 1,800.
  • the individual additional profits of $ 779, $ 473 and $ 106 were distributed to cyber money.
  • This cybermoney pays a withdrawal fee, and can transfer cash from the cyber money account to the cash account or withdraw cash directly from the cyber money account, increasing the buyer's cash assets.
  • more individual additional profits can be distributed on the next purchase.
  • the buyer's profit will be maximized.
  • a buyer needs to prepare a $ 2,000 notebook computer to buy a $ 2,000 laptop computer, so that the purchaser is not burdened with the purchase.
  • the purchase amount is interest-free, and the basic profit and The installment amount can be paid in individual additional profits, eliminating the buyer's purchase burden. This is obtained because the value of time is converted into cyber money.
  • the seller increases the ratio of additional distribution, the amount of additional distribution to the top buyers becomes very large, and thus the members' willingness to consume and event participation increases. An example of this will be described later.
  • Sellers can also achieve greater sales profits in a short period of time compared to conventional sales, and even if additional profits are distributed, they can be sold for months or years, resulting in no damage.
  • the seller increases the profit margin or increases the distribution ratio in order to increase the probability of event success, it strongly stimulates the members' desire to participate in the event, thereby achieving the desired sales target quantity quickly and surely.
  • the merchandise sales promotion system may make a profit from the system usage fee received from the seller when the seller activates the event and the withdrawal fee received from the member when the member withdraws the cyber money from the cyber money account.
  • the cash balance of the system account generated by the event is kept at a very large amount. Cash balances that stay in the system account can be used to make a profit through cyber money loans or secondary consignment investments.
  • the member can withdraw the cyber money from the cyber money account and cash it, or secure the cyber money and obtain a loan from the product sales promotion system.
  • Members can cash out withdrawal fees, but in this case, the amount of cyber money in the cyber money account is reduced, which can be disadvantageous in the additional distribution ranking of the event.
  • the merchandise sales promotion system may pay the loan using the cash of the system account as the collateral of the member's cyber money. As a result, the merchandise sales promotion system may actually run the financial industry.
  • a well-known fitness center A has been selling three-year memberships that cost $ 3,000.
  • the fitness center's three-year membership X has a maximum of 10 sales per day.
  • the membership actually sells for $ 2,800 on the online market, and the operating profit from the sale of one three-year membership to the fitness center is $ 1,650.
  • the fitness center A decided to sell using the product sales promotion system according to an embodiment of the present invention, and set the event under the following conditions.
  • the fitness center decides to distribute $ 1,300,000, or about 78% of the additional operating profit inflows, to buyers as an additional profit (at least about three months for the fitness center to sell 990 three-year memberships as usual). It would have taken this and there is no guarantee that we will be able to sell all 990 three-year memberships in about three months).
  • Buyer B is determined to have the highest order of payment among 1,000 buyers, buyer C is second, buyer D is 500th, and buyer E is the 1,000th.
  • calculating the cyber money that B, C, D, and E will receive is as follows.
  • This cybermoney pays a withdrawal fee, and can transfer cash from the cyber money account to the cash account or withdraw cash directly from the cyber money account, increasing the buyer's cash assets.
  • B and C which are ranked first and second in the additional distribution, earn money even after the price of three-year membership X is excluded. Wealth is increased by consumption.
  • the merchandise sales promotion system 100 provides a consumption tech (consumption + financial) system that increases wealth through consumption. As wealth increases, consumption, trading, and turnover are maximized, allowing a new economic paradigm to enter.

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PCT/KR2017/000760 2016-02-06 2017-01-23 이벤트 성공에 따른 판매 수익 분배를 이용한 상품 판매 촉진 시스템 및 방법 Ceased WO2017135607A1 (ko)

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