WO2017121303A1 - Procédé et appareil permettant de lire des informations de poussée pendant une diffusion vidéo en direct - Google Patents

Procédé et appareil permettant de lire des informations de poussée pendant une diffusion vidéo en direct Download PDF

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Publication number
WO2017121303A1
WO2017121303A1 PCT/CN2017/070688 CN2017070688W WO2017121303A1 WO 2017121303 A1 WO2017121303 A1 WO 2017121303A1 CN 2017070688 W CN2017070688 W CN 2017070688W WO 2017121303 A1 WO2017121303 A1 WO 2017121303A1
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WO
WIPO (PCT)
Prior art keywords
push information
video
play
information
server
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Application number
PCT/CN2017/070688
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English (en)
Chinese (zh)
Inventor
左洪涛
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腾讯科技（深圳）有限公司
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Publication of WO2017121303A1 publication Critical patent/WO2017121303A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications
    • H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/26603—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering

Definitions

  • the present application relates to the field of video processing, and in particular, to a method and apparatus for playing push information in a live video broadcast.
  • a method for playing push information in a live video broadcast comprising the following steps:
  • the data includes a push information insertion flag, initiate a push information play request to the second server, where the push information play request carries the video identifier of the data;
  • a device for playing push information in a live video broadcast comprising: a processor and a memory, wherein the memory stores computer readable instructions, wherein the processor can perform the following operations:
  • the push information play request carries the video identifier of the data
  • a method for playing push information in a live video broadcast comprising:
  • a device for playing push information in a live video broadcast comprising a processor and a memory, wherein the memory stores computer readable instructions, which enable the processor to perform the following operations:
  • FIG. 1 is a schematic diagram of an application environment of a method and apparatus for playing push information in a live video broadcast in an example
  • FIG. 2 is a schematic diagram showing the internal structure of a terminal in an example
  • FIG. 3 is a schematic diagram showing the internal structure of a server in an example
  • FIG. 4 is a flowchart of a method for playing push information in a live video broadcast in an example
  • Figure 5 is a schematic diagram of a live video basketball game in an example
  • FIG. 6 is a schematic diagram of a process of playing push information in a live video during an example
  • FIG. 7 is a flowchart of a method for playing push information in a live video broadcast in an example
  • FIG. 8 is a structural block diagram of an apparatus for playing push information in a live video broadcast in an example
  • FIG. 9 is a structural block diagram of an apparatus for playing push information in a live video broadcast in an example
  • FIG. 10 is a structural block diagram of an apparatus for playing push information in a live video broadcast in another example.
  • first may be referred to as a second client
  • second client may be referred to as a first client, without departing from the scope of the present application.
  • Both the first client and the second client are clients, but they are not the same client.
  • FIG. 1 is a schematic diagram of an application environment of a method for playing push information in a live video broadcast, a method and device for playing push information in an example.
  • the application environment includes a terminal 110, The first server 120 and the second server 130.
  • the terminal 110 communicates with the first server 120 and the second server 130 over a network.
  • the first server 120 can be a server that can provide video data.
  • the second server 130 can be a server that can provide push information data.
  • first server 120 and the second server 130 may be the same server or different servers. If the first server 120 and the second server 130 are the same server, the same server can provide video and push information. Video and push information can be stored separately in the same server's storage space.
  • the terminal 110 reads data from the first server 120 in the live video, and determines whether the data includes a play push information mark. If the data includes the play push information mark, the terminal sends a push information play request to the second server 130, where The push information play request carries the video identifier of the data; and the push information play address corresponding to the push information selected by the second server 130 according to the push information play request, and the push information is obtained according to the push information play address.
  • Information, and then playing the push information; controlling the live broadcast of the video does not display the image and audio information of the video corresponding to the video identifier during the playing of the push information, and controlling the video live broadcast to display the video identifier after the push information is played Video and audio information.
  • the push information may be advertisements, event information, stock information, etc., and is not limited thereto.
  • FIG. 2 is a schematic diagram showing the internal structure of a terminal in an example.
  • the terminal includes a processor, a storage medium, a memory, a network interface, a sound collecting device, a display screen, a speaker, and an input device connected through a system bus.
  • the storage medium of the terminal stores an operating system, and further includes a device for playing push information in a live video broadcast, wherein the device for playing push information in the live broadcast of the video is used to implement a method for playing push information in a live video broadcast.
  • the processor is used to provide computing and control capabilities to support the operation of the entire terminal.
  • the memory in the terminal provides an environment for the operation of the device for playing the push information in the live broadcast of the video in the storage medium, and the network interface is used for network communication with the server, such as sending a request for playing the push information to the server, receiving the push information playback address returned by the server, etc. .
  • the display screen of the terminal may be a liquid crystal display or an electronic ink display screen.
  • the input device may be a touch layer covered on the display screen, or may be a button, a trackball or a touchpad provided on the terminal housing, or may be an external device. Keyboard, trackpad or mouse.
  • the terminal can be a cell phone, a tablet or a personal digital assistant. Those skilled in the art can understand that the structure shown in FIG.
  • the block diagram of the partial structure does not constitute a limitation on the terminal to which the present application is applied.
  • the specific terminal may include more or less components than those shown in the figure, or combine some components or have different components. Arrangement.
  • FIG. 3 is a schematic diagram of the internal structure of a server in an example.
  • the server includes a processor, a storage medium, a memory, and a network interface connected through a system bus.
  • the storage medium of the server stores a device for playing push information in an operating system, a database, and a live video.
  • the database stores push information and/or video, and the device for playing push information in the live broadcast of the video is used to implement a server suitable for the server.
  • the server's processor is used to provide computing and control capabilities that support the operation of the entire server.
  • the memory of the server provides an environment for the operation of the device that plays the push information in the live video of the storage medium.
  • the network interface of the server is used for communicating with an external terminal through a network connection, such as receiving a push information request sent by the terminal and returning a push information play address to the terminal.
  • the server can be implemented with a stand-alone server or a server cluster consisting of multiple servers.
  • the server can be a video server or a push information server or a server that can provide video and push information.
  • FIG. 3 is only a block diagram of a partial structure related to the solution of the present application, and does not constitute a limitation on the server to which the solution of the present application is applied.
  • the specific server may include a ratio. More or fewer components are shown in the figures, or some components are combined, or have different component arrangements.
  • FIG. 4 is a flow chart of a method for playing push information in a live video broadcast in an example. As shown in FIG. 4, a method for playing push information in a live video broadcast is described by a terminal angle, and includes the following steps:
  • Step 402 Read data from the first server in the live video, and determine whether the data includes a push information insertion flag. If yes, go to step 404. If no, go to step 412.
  • live video refers to live broadcast using Internet and streaming media technologies.
  • the video live broadcast process is: when the user sends a live broadcast request, the server sends the play address of the live broadcast of the video to the user according to the live broadcast information, and the user joins the corresponding multicast group according to the play address, thereby receiving the video of the live broadcast of the video. Code stream.
  • the first server is a server that can provide video data.
  • the data read is video data.
  • the push data insertion tag can be included in the video data.
  • the push information insertion tag is Hppt Live Streaming (HLS)
  • HLS Hppt Live Streaming
  • the push information insertion field is added in the extension field.
  • the step of determining whether the data includes a push information insertion flag includes: determining whether a push information insertion field is included in an extension field of the Hppt Live Streaming protocol in the data.
  • the push information insertion field can be added as needed.
  • Step 404 Initiate a push information play request to the second server, where the push information play request carries the video identifier of the data.
  • the video identification is a character string for uniquely indicating that the above data is read from the first server, that is, a video.
  • the string of the above video may include one or more of letters, numbers, characters, and the like.
  • a message for playing the push information is generated and sent to the terminal 110.
  • the message for playing the push information will include a video identifier to identify in which video the push information is added.
  • the terminal 110 may receive a message for playing the push information from the first server, and acquire the video identifier from the message for playing the push information.
  • the terminal 110 may also obtain the total duration of playing the push information from the first server.
  • the message for playing the push information includes the total duration of playing the push information in addition to the video identifier.
  • the total duration of playing the push information refers to the length of time allowed for the push information to be played.
  • the total duration of the push information can be determined according to the content of the video in the live video.
  • the live video is a live basketball game.
  • the basketball game is being replaced by a pause, and the duration of the pause can be used as the total duration of the push information.
  • the total duration of playing the push information can also be freely set as needed, for example, 1 minute, 30 seconds, and the like.
  • the total length of time for playing the push information may be further included in the request to initiate the push information playback to the second server, where the second server performs the selection of the push information.
  • Step 406 Receive a push information play address corresponding to the push information selected by the second server according to the push information play request, and obtain push information according to the push information play address.
  • the second server is a server that can provide push information.
  • the second server may select the push information according to the total duration of the push information.
  • the duration of the push information of the selected push information is less than or equal to the total duration of the push information.
  • the length of the push information played by the second server according to the push information play request is received, and the play time of the push information should be less than or equal to the total duration of the push information. If the playing time of the push information is greater than the total duration of the push information, the terminal 110 cannot complete the playing of the push information. At this time, the error may be reported to the second server, and the push information may be re-selected or the push information may not be played.
  • information such as a jump page of the push information returned by the second server may also be received.
  • the push information play address of the push information is received, the push information is read according to the push information play address, and the push information is played in the subsequent step.
  • step 408 the push information is played.
  • the video live broadcast is not displayed, and the image and audio information of the video corresponding to the video identifier are not displayed, and after the push information is played, the live video is displayed to display the video corresponding to the video identifier. And audio information.
  • step 410 the video is played.
  • the video corresponding to the video identifier continues to be played, but the drawing is paused and muted, that is, the image and audio information of the video corresponding to the video identifier are not displayed.
  • the image and audio information of the video is drawn and displayed after the push information is played.
  • the method for playing the push information in the live video broadcast after the read data is judged to include the push information insertion mark, the video identifier is acquired, and the push information play address corresponding to the push information selected according to the push information play request is received, and the play information is read according to the push information play address.
  • the push information is played for playing, and the push information is played in the live video broadcast, which increases the transmission route of the push information; and the video live broadcast does not display the video image and audio information during the process of playing the push information, and the image of the video is displayed after the push information is played.
  • audio information the seamless insertion of push information is realized, and the connection between video playback and push information playback is improved.
  • the video playback and the push information play are independent of each other, which greatly reduces the complexity of the development, and also ensures the smooth progress of the video playback from the stability, even if the push information fails to play does not affect the video playback.
  • the method for playing the push information in the live broadcast of the video further includes: drawing related information of the push information, where the related information includes pushing One or more of the information countdown, the push information detail control, and the push information interaction.
  • the push information countdown refers to displaying the duration of the remaining push information during the process of playing the push information. For example, if the push information is played for 30 seconds, when the push information is started, the display push information counts down to 30 seconds, one second. After that, the display push message countdown is 29 seconds, and so on, until the push information is played, and the push information countdown is 0 seconds.
  • the push information detail control refers to a control that can enter the detailed description window of the push information after being triggered.
  • the detailed description of the push information includes one or more descriptions of the function, usage, and applicable population of the product in the push information.
  • the interaction of the push information may include an interactive interface that provides a window for the user to select or enter information.
  • the method for playing the push information in the live broadcast of the video further includes: the push information play request further carries a user identifier; and the total duration and the user identifier of the mobile device carrying the video identifier and the play push information are initiated to the second server. Pushing the information play request, and receiving the push information play address corresponding to the second identifier of the video identifier, the total duration of the push information, and the push information selected by the user identifier.
  • the user identification is a character string for uniquely indicating the identity of the user.
  • a string can include one or more of letters, numbers, and characters.
  • the user ID can be a registered account or instant messaging ID or mobile number or email or ID number.
  • the second server may select, according to the video identifier, the total duration of the push information, and the user identifier, the push information that satisfies the user's demand and the length of the push information play is less than the total duration of the push information.
  • the second server obtains the user historical behavior data associated with the user identifier according to the user identifier, analyzes the historical behavior data of the user, and obtains the item information or service information with the highest user attention, and obtains the item information with the highest degree of attention of the user or
  • the push information with the highest relevance of the service information is sent to the terminal by the push information play address of the push information.
  • the degree of attention can be obtained according to the frequency of the user's search, and obtained according to the number of times of browsing and/or the length of browsing. Relevance refers to the metric value related to the measurement of the item information or the service information and the push information.
  • the calculation rule can be set according to the need, and the value of the correlation degree is calculated according to the calculation rule, for example, the calculation rule is pushed.
  • the information includes the name and function of the item, and the value of the relevance is 50, and the name of the item is included in the push information, and the value of the correlation is 25 or the like.
  • the push information related to the item information or the service information with the highest degree of attention of the user is acquired, and the push information with the highest cost provided by the push information provider is selected from the related push information.
  • the method for playing the push information in the live broadcast of the video further includes: acquiring response information generated during the process of playing the push information, where the response information includes the user behavior data and the user's own data; and uploading the response information.
  • the user behavior data may include a trigger operation record generated by the user viewing the push information, the number of times the operation is triggered, and the like.
  • the user's own data may include one or more of a user identifier, a device identifier of the user ID login, a network address, and the like.
  • the first server and the second server may be the same server or different servers.
  • the method of playing push information in a live video broadcast includes:
  • FIG. 5 is a schematic diagram of a live video basketball game in an example. As shown in Figure 5, during the mid-game break of the basketball game, cheerleading is played.
  • the basketball game data includes a push information insertion field
  • the video identification of the basketball game and the total duration of playing the push information are obtained from the server providing the video data.
  • the total duration of playing the push information may be the length of the intermission or less than the length of the intermission.
  • controlling the live broadcast of the video during the process of playing the push information does not display the video identifier
  • the image and audio information of the video to be used, and the video and audio information of the video corresponding to the video identifier are displayed after the broadcast of the push information is controlled.
  • FIG. 6 is a schematic diagram of a process of playing push information in a live video during an example.
  • the duration of the advertisement is 3 minutes
  • the total duration of the advertisement is 10 minutes
  • the duration of the advertisement is less than the total duration of the advertisement
  • the cheerleading team is played and obtained.
  • the advertisement play address of the jersey advertisement is read according to the advertisement play address, and the advertisement countdown is displayed, and after the end of the play, the cheerleading dance is continued.
  • FIG. 7 is a flow chart of a method for playing push information in a live video broadcast in an example. As shown in FIG. 7, a method for playing push information in a live video broadcast is described by a server perspective, and includes:
  • Step 702 Send, by the first server, data including a push information insertion mark to the live video terminal.
  • the method for playing the push information in the live video broadcast includes: using the extended field of the Hppt Live Streaming protocol in the live broadcast of the video by the first server
  • the push information insertion field is added, and the push information insertion field is used as the push information insertion flag.
  • Step 704 Receive a push information play request that is initiated by the terminal and carry the push information, and select push information according to the push information play request, and send a push information play address corresponding to the push information to the terminal, so that the The terminal acquires the push information according to the play address, and plays the push information.
  • the video live broadcast is not displayed, and the image and audio information of the video corresponding to the video identifier are not displayed, and after the push information is played, the live video is displayed to display the video corresponding to the video identifier. And audio information.
  • the second server is a server that can provide push information.
  • the second server may also select the push information according to the total duration of the push information.
  • the duration of the push information of the selected push information is less than or equal to the total duration of the push information.
  • the length of the push information playing time is less than or equal to the total duration of the push information.
  • the method for playing the push information in the live video broadcast by sending the data including the push information insertion mark to the terminal, and the push information played by the receiving terminal carrying the video identifier is played. Requesting, and selecting push information according to the push information play request, and pushing the push information corresponding address of the push information, so that the terminal plays the push information according to the push information play address, thereby realizing the push information transmitted in the live video broadcast, and increasing the push The way information is transmitted.
  • the live video does not display the image and audio information of the video, and the image and audio information of the video is displayed after the end of the push information, thereby realizing the seamless insertion of the push information and improving the video play and the push information play. Inter-connectivity.
  • the method for playing the push information in the live broadcast of the video further includes: receiving the total duration of the video identifier, playing the push information, and the user identifier push information play request, and the total of the push information according to the video identifier and the broadcast information. The duration and the user-identified push information are selected, and the push information play address corresponding to the push information is sent to the terminal.
  • the user identification is a character string for uniquely indicating the identity of the user.
  • a string can include one or more of letters, numbers, and characters.
  • the user ID can be a registered account or instant messaging ID or mobile number or email or ID number.
  • the second server may select, according to the total duration of playing the push information and the user identifier, the push information that satisfies the user's demand and the push information playing duration is less than the total duration of the push information.
  • the second server obtains the user historical behavior data associated with the user identifier according to the user identifier, analyzes the historical behavior data of the user, and obtains the item information or service information with the highest user attention, and obtains the item information with the highest degree of attention of the user or
  • the push information with the highest relevance of the service information is sent to the terminal by the push information play address of the push information.
  • the degree of attention can be obtained according to the frequency of the user's search, and obtained according to the number of times of browsing and/or the length of browsing. Relevance refers to the metric value related to the measurement of the item information or service information and the push information.
  • the calculation rule can be set according to the need, and the value of the correlation degree is calculated according to the calculation rule. For example, if the calculation rule is the name and function of the item included in the push information, The value of the relevance is 50, and the name of the item is included in the push information, and the value of the correlation is 25 or the like.
  • the push information related to the item information or the service information with the highest degree of attention of the user is acquired, and the push information with the highest cost provided by the push information provider is selected from the related push information.
  • the method for playing the push information in the live video broadcaster further includes: receiving the uploaded response information, where the response information includes the user behavior data and the user's own data.
  • User The behavior data may include a trigger operation record generated by the user viewing the push information, the number of times the operation is triggered, and the like.
  • the user's own data may include one or more of a user identifier, a device identifier of the user ID login, a network address, and the like.
  • FIG. 8 is a structural block diagram of an apparatus for playing push information in a live video broadcast in an example.
  • a device for playing push information in a live video broadcast runs on the terminal, and includes a video play module 810, a service logic module 820, a push push information module 830, and a push information play module 840. among them:
  • the video playing module 810 is configured to read data from the first server in the live video, and determine whether the data includes a push information insertion flag.
  • the push information insertion field is marked as a push information insertion field in an extension field of the Hppt Live Streaming (HLS) protocol.
  • HLS Hppt Live Streaming
  • the video playing module 810 is further configured to determine whether a push information insertion field is included in an extension field of the Hppt Live Streaming protocol in the data.
  • the push information insertion field can be added as needed.
  • the service logic module 820 is configured to acquire a video identifier of the data.
  • the business logic module 820 sends the video identification to the mid-push push information module 830.
  • the video identification is a character string for uniquely representing a video.
  • the string of the video may include one or more of letters, numbers, characters, and the like.
  • the foregoing business logic module 820 can obtain the video identifier according to the message of the push information received from the first server.
  • the service logic module 820 is configured to obtain a total duration of playing the push information according to the message for playing the push information, and send the total duration of the play push information to the push information module 830.
  • the total duration of playing push information refers to the length of time allowed for the push information to be played.
  • the total duration of the push information can be determined according to the content of the video in the live video.
  • the live video is a live basketball game. At this time, the basketball game is being replaced by a pause, and the duration of the pause can be used as the total duration of the push information.
  • the total duration of playing the push information can also be freely set as needed, for example, 1 minute, 30 seconds, and the like.
  • the push-input information module 830 is configured to initiate a push information play request carrying the video identifier to the second server, and receive a push information play address selected by the second server according to the push information play request, and play the address according to the push information. Get push information.
  • the mid-push push information module 830 is configured to receive a push information play address selected by the second server according to the total duration of playing the push information.
  • the interpolated push information module 830 is further configured to receive a play duration of the push information returned by the second server according to the push information play request, and the push information play duration is less than or equal to a total duration of playing the push information.
  • the mid-push push information module 830 enables the push information play module 840.
  • the push information playing module 840 is configured to play the push information.
  • the mid-push push information module 830 is further configured to notify the video play module 810 not to display the image and audio information of the video corresponding to the video identifier.
  • the video playing module 810 is further configured to control, during the playing of the push information, the video live broadcast does not display the image and audio information of the video corresponding to the video identifier, and control the video live broadcast to display the video identifier after the push information is played. Video image and audio information.
  • the broadcast end information is sent to the middle push push information module 830, and the push information push information module 830 returns the push information play end information to the service logic module 820.
  • the service logic module 820 sends the push information playback end information to the video play module 810.
  • the video play module 810 renders the video image and the audio information corresponding to the video identifier according to the push information play end information, and controls the video live broadcast to display the video logo. Corresponding video image and audio information.
  • the video corresponding to the video identifier continues to be played, but the drawing is paused and muted, that is, the image and audio information of the video corresponding to the video identifier are not displayed.
  • the image and audio information of the video is drawn and displayed after the push information is played.
  • the device for playing the push information in the live video broadcast after determining that the push information insertion flag is included in the read data, receiving the push information play address corresponding to the push information selected according to the push information play request, and reading the push information according to the push information play address Play, realize the broadcast information in the live broadcast of the video, and increase the transmission route of the push information.
  • the live video does not display the video image and audio information, and the image and audio information of the video is displayed after the push information is played, thereby realizing the seamless insertion of the push information and improving the video play and the push information play. Cohesiveness.
  • video playback and push information playback are independent of each other, greatly reducing the complexity of development, while also ensuring the video from the stability The playback proceeds smoothly, even if the push information playback fails, the video playback will not be affected.
  • the interpolated push information module 830 is further configured to: after the obtaining the push information according to the push information play address, draw related information of the push information, where the related information includes a push information countdown, a push information detail control, and a push One or more of the interaction of information.
  • the push information countdown refers to displaying the duration of the remaining push information during the process of playing the push information. For example, if the push information is played for 30 seconds, when the push information is started, the display push information counts down to 30 seconds, one second. After that, the display push message countdown is 29 seconds, and so on, until the push information is played, and the push information countdown is 0 seconds.
  • the push information detail control refers to a control that can enter the detailed description window of the push information after being triggered.
  • the detailed description of the push information includes one or more descriptions of the function, usage, and applicable population of the product in the push information.
  • the interaction of the push information may include an interactive interface that provides a window for the user to select or enter information.
  • the push information play request also carries a user identification.
  • the user identification is a character string for uniquely indicating the identity of the user.
  • a string can include one or more of letters, numbers, and characters.
  • the user ID can be a registered account or instant messaging ID or mobile number or email or ID number.
  • the second server may select, according to the video identifier, the total duration of the push information, and the user identifier, the push information that satisfies the user's demand and the length of the push information play is less than the total duration of the push information.
  • the interpolated push information module 830 is further configured to initiate, to the second server, a total duration that carries the video identifier, play the push information, and a user identifier push information play request, and receive the second server according to the video identifier and play the push information.
  • the second server obtains the user historical behavior data associated with the user identifier according to the user identifier, analyzes the historical behavior data of the user, and obtains the item information or service information with the highest user attention, and obtains the item information with the highest degree of attention of the user or
  • the push information with the highest relevance of the service information is sent to the terminal by the push information play address of the push information.
  • the degree of attention can be obtained according to the frequency of the user's search, and obtained according to the number of times of browsing and/or the length of browsing. Relevance refers to the metric that measures item information or service information related to push information.
  • To set the calculation rule calculate the value of the correlation according to the calculation rule. For example, if the calculation rule is the name and function of the item included in the push information, the value of the relevance is 50, and the name of the item is only included in the push information, and the correlation degree is The value is 25 and so on.
  • the push information related to the item information or the service information with the highest degree of attention of the user is acquired, and the push information with the highest cost provided by the push information provider is selected from the related push information.
  • the interpolated push information module 830 is further configured to obtain response information generated during the process of playing the push information, where the response information includes user behavior data and user self data; and uploading the response information.
  • the user behavior data may include a trigger operation record generated by the user viewing the push information, the number of times the operation is triggered, and the like.
  • the user's own data may include one or more of a user identifier, a device identifier of the user ID login, a network address, and the like.
  • FIG. 9 is a structural block diagram of an apparatus for playing push information in a live video broadcast in an example.
  • an apparatus for playing push information in a live video broadcast includes a first sending module 910, a receiving module 920, a selecting module 930, and a second sending module 940. among them:
  • the first sending module 910 is configured to send, by using the first server, data including a push information insertion mark to the live video terminal.
  • the receiving module 920 is configured to receive, by using the second server, a push information play request initiated by the terminal and carrying the video identifier.
  • the receiving module 920 is configured to receive, by using the second server, a push information play request initiated by the terminal and carrying the video identifier and the total duration of playing the push information.
  • the selecting module 930 is configured to select the push information according to the push information play request.
  • the selection module 930 is configured to select the push information according to the total duration of the push information.
  • the second sending module 940 is configured to send the push information play address corresponding to the push information to the terminal, so that the terminal acquires the push information according to the play address, and plays the push information.
  • the video live broadcast is not displayed, and the image and audio information of the video corresponding to the video identifier are not displayed, and after the push information is played, the live video is displayed to display the video corresponding to the video identifier. And audio information.
  • the device for playing the push information in the live broadcast of the video sends a push information play request carrying the video identifier initiated by the terminal to the terminal by transmitting the data including the play push information mark, and selects the push information according to the push information play request, and
  • the push information playing address corresponding to the push information enables the terminal to play the push information according to the push information play address, realizes the push information in the live broadcast of the video, increases the transmission route of the push information, and does not broadcast the video during the process of playing the push information.
  • the image and audio information of the video are displayed, and the image and audio information of the video are displayed after the information is played, which realizes the seamless insertion of the push information and improves the connection between the video play and the push information play.
  • the receiving module 920 is further configured to receive, by using the second server, the total duration that carries the video identifier, the played push information, and the user identifier push information play request.
  • the selection module 930 is further configured to: according to the total duration of the push information and the push information selected by the user identifier.
  • the selecting module 930 is further configured to obtain the user historical behavior data associated with the user identifier according to the user identifier, analyze the historical behavior data of the user, and obtain the item information or service information with the highest user attention, and obtain the highest degree of attention with the user.
  • the push information with the highest relevance of the item information or the service information is sent to the terminal by the push information play address of the push information.
  • the degree of attention can be obtained according to the frequency of the user's search, and obtained according to the number of times of browsing and/or the length of browsing. Relevance refers to the metric value related to the measurement of the item information or service information and the push information.
  • the calculation rule can be set according to the need, and the value of the correlation degree is calculated according to the calculation rule. For example, if the calculation rule is the name and function of the item included in the push information, The value of the relevance is 50, and the name of the item is included in the push information, and the value of the correlation is 25 or the like.
  • the push information related to the item information or the service information with the highest degree of attention of the user is acquired, and the push information with the highest cost provided by the push information provider is selected from the related push information.
  • the second sending module 940 is further configured to send the push information play address corresponding to the push information to the terminal.
  • the receiving module 920 is further configured to receive the uploaded response information, where the response information includes user behavior data and user own data.
  • the user behavior data may include a trigger operation record generated by the user viewing the push information, the number of times the operation is triggered, and the like.
  • the user's own data may include one or more of a user identifier, a device identifier of the user ID login, a network address, and the like.
  • FIG. 10 is a structural block diagram of an apparatus for playing push information in a live video broadcast in another example.
  • an apparatus for playing push information in a live video broadcast includes an adding module 950 in addition to a first sending module 910, a receiving module 920, a selecting module 930, and a second sending module 940. among them:
  • the adding module 950 is configured to add a push information insertion field by using an extended field of the Hppt Live Streaming protocol in the live broadcast of the video by the first server before sending the data including the push information insertion mark to the live broadcast terminal by the first server, and the push The information insertion field is inserted as the push information insertion mark.
  • the program when executed, may include a flow of an instance of each of the methods described above.
  • the storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or the like.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un procédé et un appareil permettant de lire des informations de poussée pendant une diffusion vidéo en direct. Le procédé permettant de lire des informations de poussée pendant une diffusion vidéo en direct comprend les étapes suivantes consistant : à lire des données à partir d'un premier serveur pendant une diffusion vidéo en direct et à déterminer si les données comprennent une étiquette d'insertion d'informations de poussée ; si les données comprennent l'étiquette d'insertion d'informations de poussée, à lancer une demande de lecture d'informations de poussée par rapport à un second serveur, la demande de lecture d'informations de poussée comportant un identifiant vidéo des données ; à recevoir une adresse de lecture d'informations de poussée correspondant à des informations de poussée sélectionnées ; à obtenir les informations de poussée en fonction de l'adresse de lecture d'informations de poussée ; et à lire les informations de poussée. Le procédé et l'appareil permettant de lire des informations de poussée pendant une diffusion vidéo en direct permettent que des informations de poussée soient lues pendant une diffusion vidéo en direct, et fournissent un autre procédé de propagation d'informations de poussée.
PCT/CN2017/070688 2016-01-14 2017-01-10 Procédé et appareil permettant de lire des informations de poussée pendant une diffusion vidéo en direct WO2017121303A1 (fr)

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