WO2017096880A1 - 一种信息推送、显示方法及相应装置 - Google Patents

一种信息推送、显示方法及相应装置 Download PDF

Info

Publication number
WO2017096880A1
WO2017096880A1 PCT/CN2016/089262 CN2016089262W WO2017096880A1 WO 2017096880 A1 WO2017096880 A1 WO 2017096880A1 CN 2016089262 W CN2016089262 W CN 2016089262W WO 2017096880 A1 WO2017096880 A1 WO 2017096880A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
information data
data
terminal
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/089262
Other languages
English (en)
French (fr)
Inventor
沈洋
敖伟波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Original Assignee
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Le Holdings Beijing Co Ltd, LeTV Information Technology Beijing Co Ltd filed Critical Le Holdings Beijing Co Ltd
Priority to US15/242,273 priority Critical patent/US20170169483A1/en
Publication of WO2017096880A1 publication Critical patent/WO2017096880A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the embodiments of the present invention relate to the field of information push technologies, and in particular, to an information push, display method, and corresponding device.
  • the terminal sometimes obtains the information pushed by the information server and displays it. For example, when the user plays the video by using the terminal, the terminal acquires the advertisement data pushed by the advertisement server, thereby playing the advertisement, and playing the advertisement after the advertisement is finished. video.
  • the terminal 1 is usually connected to a plurality of information servers 2. At present, if the terminal 1 needs to acquire the pushed information, an information request is generated, and the information request is transmitted to the information server 2; after receiving the information request, the information server 2 pushes the information data to the terminal 1 The terminal 1 displays corresponding information according to the obtained information data, thereby realizing display of information.
  • the advertisement data pushed by an advertisement server is incomplete, and the advertisement data is invalid information data, and the terminal cannot implement the advertisement according to the advertisement data.
  • the embodiment of the invention provides an information pushing and displaying method and a corresponding device, which solves the problem that the terminal cannot display the information after receiving the invalid information data in the traditional technology to some extent.
  • an information pushing method including:
  • the information server receives the information request transmitted by the terminal;
  • the information server pushes information data to the terminal, the information data including the primary information data and the backup information data, so that the terminal displays the information through the standby information data after determining that the primary information data is invalid information data. .
  • an information display method including:
  • the terminal transmits an information request to the information server, so that the information server pushes the information data to the terminal after receiving the information request;
  • the terminal After determining that the primary information data is invalid information data, the terminal invokes the standby information data display information.
  • an information pushing apparatus including:
  • a request receiving module configured to receive a request for information transmitted by the terminal
  • a data pushing module configured to push information data to the terminal, where the information data includes primary information data and standby information data, so that the terminal passes the standby information data after determining that the primary information data is invalid information data. Display information.
  • an information display apparatus comprising:
  • a requesting transmission module configured to transmit an information request to the information server, so that the information server pushes the information data to the terminal after receiving the information request;
  • a data receiving module configured to receive information data pushed by the information server, where the information data includes primary information data and standby information data;
  • the information display module is configured to invoke the standby information data display information after determining that the main information data is invalid information data.
  • a server comprising some or all of the modules of the information pushing apparatus of the third aspect.
  • a terminal comprising some or all of the modules of the information display device of the fourth aspect.
  • the present application discloses an information push, display method and corresponding device.
  • the information request is transmitted to each information server; after receiving the information request transmitted by the terminal, the information server pushes the information data to the terminal, where the information data includes the primary information data and the standby information data.
  • the terminal determines that the primary information data is invalid information data, and displays the information through the standby information data.
  • the present application can display the information by using the alternate information data when the invalid information data is acquired, which solves the problem that the terminal cannot display the information after receiving the invalid information data in the prior art.
  • FIG. 1 is a schematic diagram of a connection relationship between a terminal and an information server
  • FIG. 2 is a schematic diagram showing the working flow of an information pushing method according to the present disclosure
  • FIG. 3 is a schematic diagram of a workflow of an information display method according to the present disclosure.
  • FIG. 4 is a schematic diagram of a workflow of displaying information by using alternate information data in an information display method according to the present disclosure
  • FIG. 5 is a schematic structural diagram of an information pushing apparatus according to the present disclosure.
  • FIG. 6 is a schematic structural diagram of an information display device according to the present disclosure.
  • the embodiment of the present application provides an information pushing and displaying method and a corresponding device, which solves the problem that the terminal cannot display the information after the terminal cannot receive the invalid information data in the traditional technology to some extent.
  • an information push method is disclosed. Referring to the workflow diagram shown in FIG. 2, the information pushing method includes the following steps:
  • Step S11 The information server receives the information request transmitted by the terminal.
  • an information request is transmitted to the information server, so that the information request pushes the information data to the terminal.
  • the advertisement request is transmitted to the advertisement server, so that the advertisement server pushes the advertisement data to the terminal, wherein the advertisement server belongs to the information server.
  • Step S12 The information server pushes information data to the terminal, where the information data includes primary information data and backup information data, so that the terminal passes the standby information after determining that the primary information data is invalid information data.
  • the data shows the information.
  • the information data is usually an address link corresponding to the information, such as a URL (Uniform Resource Locator) address.
  • a URL Uniform Resource Locator
  • the advertisement data is an address link of the advertisement.
  • the information data may also be other forms of data, which is not limited in this application.
  • the information server pushes the information data to the terminal, and after receiving the information data, the terminal parses the information data, if the main information data included in the information data is valid.
  • the information data displays the main information data display information; if the main information data included in the information data is invalid information data, the standby information data is supplemented, and the information is displayed by the standby information data.
  • the present application discloses an information push method.
  • the information server pushes the information data to the terminal, where the information data includes the primary information data and the standby information data; the terminal receives the information.
  • the information data After the information data, if it is determined that the main information data is invalid information data, the information is displayed by the standby information data.
  • the present application can display the information by using the alternate information data when the invalid information data is acquired, which solves the problem that the terminal cannot display the information after receiving the invalid information data in the prior art.
  • the information data pushed by the information server is set with a priority label, and The priority of the primary information data is higher than the priority of the alternate information data.
  • the terminal receives the information data pushed by the information server, parses the priority label corresponding to each piece of information data, and determines the information data with higher priority as the main information data, and the priority is lower.
  • the information data is the alternate information data, thereby realizing the distinction between the primary information data and the alternate information data by the priority label.
  • the information data may also be arranged in a preset fixed order.
  • the main information data may be arranged in front of the standby information data, and the main information is pushed by an information server.
  • the information data is three.
  • the terminal after receiving the information data pushed by the information server, the terminal can determine the first three pieces of information data as the main information data, and the other information data is the standby information data, so that the terminal according to the information
  • the order of the data realizes the distinction between the primary information data and the alternate information data.
  • the information server may be a plurality of forms of servers.
  • the information server may be an advertisement server, and the information data is advertisement data.
  • the terminal is usually connected to one or more advertisement servers. If the advertisement needs to be played, the terminal sends an advertisement request to the advertisement server, and after receiving the advertisement request, the advertisement server adopting the information push method disclosed in the application pushes the advertisement data to the terminal, wherein The advertisement data includes primary advertisement data and backup advertisement data. After receiving the advertisement data, if the terminal determines that the main advertisement data is valid, the advertisement corresponding to the main advertisement data is played, and if the main advertisement data is invalid, the terminal plays the advertisement corresponding to the backup advertisement data, thereby avoiding terminal reception. Unable to play ads after invalid ad data.
  • the second embodiment of the present application discloses an information display method.
  • the information display method includes:
  • Step S21 The terminal transmits an information request to the information server, so that the information server pushes the information data to the terminal after receiving the information request.
  • Step S22 The terminal receives information data pushed by the information server, where the information data includes primary information data and backup information data.
  • Step S23 After determining that the main information data is invalid information data, the terminal invokes the standby information data display information.
  • the terminal After receiving the information data pushed by the information server, the terminal parses the information data to determine whether each piece of information data is valid. Wherein, the information data pushed by an information server is empty, or If the information data is incomplete, the information data is invalid information data. In addition, if the display mode corresponding to the information data is not supported by the terminal, the terminal usually considers the information data as invalid information data.
  • the present application discloses an information display method, in which a terminal transmits an information request to each information server; after receiving the information request transmitted by the terminal, the information server pushes the information data to the terminal, where the information data includes the main information data. And the standby information data; after receiving the information data, the terminal, if it is determined that the main use information data is invalid information data, displays the information through the alternate information data.
  • the present application can display the information by using the alternate information data when the invalid information data is acquired, which solves the problem that the terminal cannot display the information after receiving the invalid information data in the prior art.
  • the information data pushed by the information server is usually provided with a priority label, and the priority of the primary information data is higher than the priority of the standby information data.
  • the terminal After receiving the information data pushed by the information server, the terminal parses the priority label corresponding to each piece of information data, and determines that the information data with higher priority is the main information data, and the information data with lower priority is the standby information data, thereby The distinction between the primary information data and the alternate information data is achieved by the priority label.
  • the information data pushed by the information server may also be arranged in a preset fixed order.
  • the main information data may be arranged in front of the standby information data, and the information server pushes.
  • the main information data is three.
  • the terminal after receiving the information data pushed by the information server, the terminal can determine the first three pieces of information data as the main use information data, and the other information data is the standby information data, thereby realizing The distinction between primary information data and alternate information data.
  • Step S23 of the present application discloses that the terminal invokes the alternate information data display information after determining that the primary information data is invalid information data, and the step may be implemented in various manners.
  • the terminal invokes the standby information data display information, including:
  • Step S31 The terminal analyzes the main information data pushed by the target information server, and determines whether the main information data pushed by the target information server is invalid information data according to the analysis result, and if not, performs the operation of step S32. If yes, the operation of step S33 is performed.
  • the target information server is any server that pushes information data to the terminal.
  • Step S32 If it is determined based on the analysis result that the main information data pushed by the target information server is not invalid information data, the main information data pushed by the target information server displays the information.
  • Step S33 if it is determined according to the analysis result, determining that the primary information data pushed by the target information server is The effect information data is used to determine whether the standby information data pushed by the target information server is invalid information data. If not, the operation of step S34 is performed, and if so, the operation of step S35 is performed.
  • Step S34 If it is determined that the standby information data pushed by the target information server is not invalid information data, the information is displayed by the standby information data pushed by the target information server.
  • Step S35 If it is determined that the standby information data pushed by the target information server is invalid information data, the valid standby information data pushed by the other information server displays the information.
  • the terminal determines that the primary information data pushed by the information server is invalid, it continues to determine whether the standby information data pushed by the information server is valid. If it is valid, the terminal displays the information through the standby information data. Display information by valid alternate information data pushed by other information servers.
  • the terminal invokes the standby information data display information, including:
  • the terminal parses the main information data pushed by the target information server, and if the terminal determines that the main information data pushed by the target information server is invalid information data according to the analysis result, the terminal pushes the effective information by other information servers.
  • the standby information data display information, wherein the target information server is any one of servers that push information data to the terminal.
  • the terminal after determining that the primary information data pushed by a target information server is invalid, the terminal often considers that the standby information data pushed by the target information server is invalid information data. In this case, the terminal is no longer
  • the backup information data of the target server is parsed, and the effective alternate information data pushed by other information servers is used to display the information.
  • the information server may be a plurality of forms of servers.
  • the information server may be an advertisement server, and the information data is advertisement data.
  • a terminal is typically connected to one or more ad servers.
  • the advertisement server if the advertisement needs to be played, the terminal sends an advertisement request to the advertisement server, and after receiving the advertisement request, the advertisement server pushes the advertisement data to the terminal, wherein the advertisement data includes the primary advertisement data and the backup advertisement. data.
  • the terminal parses the advertisement data. If it is determined that the main advertisement data is valid, the advertisement corresponding to the main advertisement data is played, and if the main advertisement data is invalid, the terminal plays the backup advertisement data. Corresponding advertisements, so as to avoid the problem that the terminal cannot play the advertisement after receiving the invalid advertisement data.
  • the third embodiment of the present application discloses an information pushing device, and the information pushing device application For the information server.
  • the information pushing apparatus includes: a request receiving module 110 and a data pushing module 120.
  • the request receiving module 110 is configured to receive an information request transmitted by the terminal.
  • the data pushing module 120 is configured to push information data to the terminal, where the information data includes primary information data and standby information data, so that the terminal, after determining that the primary information data is invalid information data, passes the The alternate information data displays information.
  • the information data is usually an address link corresponding to the information, such as a URL (Uniform Resource Locator) address.
  • the information data may also be other forms of information data, which is not limited in this application.
  • the present application discloses an information pushing apparatus.
  • the apparatus disclosed in the present application can enable the terminal to display information by using the alternate information data when the invalid information data is acquired, which solves the problem that the terminal receives the invalid information data in the prior art. Unable to display information.
  • the information data is set with a priority label, and the priority of the primary information data is higher than the priority of the standby information data.
  • the terminal receives the information data pushed by the information server, parses the priority label corresponding to each piece of information data, and determines the information data with higher priority as the main information data, and the priority is lower.
  • the information data is the alternate information data, thereby realizing the distinction between the primary information data and the alternate information data by the priority label.
  • the information data may also be arranged in a preset fixed order.
  • the main information data may be arranged in front of the standby information data, and the main information data pushed by an information server.
  • the terminal after receiving the information data pushed by the information server, the terminal can determine the first three pieces of information data as the main use information data, and the other information data is the standby information data, so that the terminal according to the information data
  • the sorting order realizes the distinction between the primary information data and the alternate information data.
  • the fourth embodiment of the present application discloses an information display device that is applied to a terminal.
  • the information display apparatus includes: a request transmission module 210, a data receiving module 220, and an information display module 230.
  • the request transmission module 210 is configured to transmit an information request to the information server, so that the information server pushes the information data to the terminal after receiving the information request;
  • the data receiving module 220 is configured to receive information data pushed by the information server, where the information data includes primary information data and standby information data;
  • the information display module 230 is configured to invoke the alternate information data display information after determining that the primary information data is invalid information data.
  • the present application discloses an information display device.
  • the device disclosed in the present application can enable the terminal to display information by using the alternate information data when the invalid information data is acquired, which solves the problem that the terminal receives the invalid information data in the prior art. Unable to display information.
  • the information display module 230 can be implemented in various forms.
  • the information display module 230 includes: a first display unit, wherein the first display unit is configured to determine the target information server after determining that the primary information data pushed by the target information server is invalid information data. Whether the pushed alternate information data is invalid information data, and if not, the alternate information data pushed by the target information server displays information, and if so, the valid alternate information data displayed by the other information server displays the information, wherein
  • the target information server is any one of the servers that push information data to the terminal.
  • the terminal determines that the primary information data pushed by the information server is invalid, the terminal continues to determine whether the standby information data pushed by the information server is valid, and if valid, displays the information through the standby information data. If it is invalid, the information is displayed by valid alternate information data pushed by other information servers.
  • the information display module includes: a second display unit, wherein the second display unit is configured to determine that the active information pushed by the target information server is invalid information data, and the effective backup is pushed by other information servers.
  • the information data display information wherein the target information server is any one of servers that push information data to the terminal.
  • the terminal pushes the information according to the valid standby information data pushed by the other information server through the second display unit.
  • the embodiment of the present disclosure further provides a server, which includes some or all of the modules of the information pushing apparatus described in the third embodiment.
  • the embodiment of the present disclosure further provides a terminal, which includes some or all of the modules of the information display device described in the fourth embodiment.
  • the embodiment of the present disclosure further provides a computer storage medium, wherein the computer storage medium may store a program, and when the program is executed, some or all of the implementation manners of the information pushing method provided by the embodiment shown in FIG. 2 may be implemented. .
  • the embodiment of the present disclosure further provides another computer storage medium, wherein the computer storage medium can store a program, and the program can be implemented in various implementation manners of the information display method provided by the embodiment shown in FIG. 3 and FIG. Some or all of the steps.
  • the techniques in the embodiments of the present invention can be implemented by means of software plus a necessary general hardware platform.
  • the technical solution in the embodiment of the present invention may be embodied in the form of a software product, and the computer software product may be stored in a storage medium, such as a read-only memory (English: read-only memory, abbreviation: ROM).
  • ROM read-only memory
  • a random access memory (English: random access memory, RAM), a magnetic disk, an optical disk, etc., includes a number of instructions for causing a processor to perform the methods described in certain embodiments of the present invention or embodiments.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

本申请公开一种信息推送、显示方法及相应装置。该方案中，终端向各个信息服务器传输信息请求；信息服务器在接收到终端传输的信息请求后，向终端推送信息数据，所述信息数据中包含主用信息数据和备用信息数据；终端在接收到所述信息数据后，若确定所述主用信息数据为无效信息数据，通过备用信息数据显示信息。本申请和现有技术相比，能够在获取到无效信息数据时，采用备用的信息数据显示信息，解决了现有技术中，终端接收到无效信息数据后，无法显示信息的问题。

Description

一种信息推送、显示方法及相应装置
本申请要求于2015年12月11日提交中国专利局、申请号为201510919724.0、发明名称为“一种信息推送、显示方法及相应装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明实施例涉及信息推送技术领域，尤其涉及一种信息推送、显示方法及相应装置。
背景技术
随着科技水平的进步，各种类型的终端出现在人们的工作和日常生活中，如电脑、车载终端和智能手机等。终端在应用过程中，有时会获取信息服务器推送的信息并显示，例如，用户在利用终端播放视频时，终端会获取广告服务器推送的广告数据，从而播放广告，并在广告播放完毕后为用户播放视频。
参见图1所示的结构示意图，终端1通常与多台信息服务器2相连接。目前，若终端1需要获取推送的信息，则产生信息请求，并将所述信息请求传输至所述信息服务器2；信息服务器2接收到所述信息请求后，将信息数据推送至所述终端1；所述终端1根据获取到的所述信息数据，显示相应的信息，从而实现信息的显示。
但是，发明人在本申请的研究过程中发现，现有技术中，有时信息服务器推送的信息数据为无效信息数据，从而导致终端无法显示该信息服务器推送的信息。例如，某一广告服务器推送的广告数据不完整，该广告数据即为无效信息数据，终端无法根据该广告数据实现广告的播放。
发明内容
本发明实施例提供了一种信息推送、显示方法及相应的装置，以一定程度上解决传统技术中，终端接收到无效信息数据后，无法显示信息的问题。
为了解决上述技术问题，本发明实施例公开了如下技术方案：
根据本公开实施例的第一方面，提供一种信息推送方法，包括：
信息服务器接收终端传输的信息请求；
所述信息服务器向终端推送信息数据，所述信息数据包含主用信息数据和备用信息数据，以便所述终端在确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。
根据本公开实施例的第二方面，提供一种信息显示方法，包括：
终端向信息服务器传输信息请求，以便所述信息服务器在接收到所述信息请求后，向所述终端推送信息数据；
所述终端接收所述信息服务器推送的信息数据，所述信息数据包含主用信息数据和备用信息数据；
所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息。
根据本公开实施例的第三方面，提供一种信息推送装置，包括：
请求接收模块，用于接收终端传输的信息请求；
数据推送模块，用于向终端推送信息数据，所述信息数据包含主用信息数据和备用信息数据，以便所述终端在确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。
根据本公开实施例的第四方面，提供一种信息显示装置，包括：
请求传输模块，用于向信息服务器传输信息请求，以便所述信息服务器在接收到所述信息请求后，向所述终端推送信息数据；
数据接收模块，用于接收所述信息服务器推送的信息数据，所述信息数据包含主用信息数据和备用信息数据；
信息显示模块，用于在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息。
根据本公开实施例的第五方面，提供一种服务器，包括第三方面所述的信息推送装置中的部分或全部模块。
根据本公开实施例的第六方面，提供一种终端，包括第四方面所述的信息显示装置的部分或全部模块。
本申请具有如下有益效果：
本申请公开一种信息推送、显示方法及相应装置。本申请中，终端需要显示信息时，向各个信息服务器传输信息请求；信息服务器在接收到终端传输的信息请求后，向终端推送信息数据，所述信息数据中包含主用信息数据和备用信息数据；终端在接收到所述信息数据后，若确定所述主用信息数据为无效信息数据，通过备用信息数据显示信息。本申请和现有技术相比，能够在获取到无效信息数据时，采用备用信息数据显示信息，解决了现有技术中，终端接收到无效信息数据后，无法显示信息的问题。
应当理解的是，以上的一般描述和后文的细节描述仅是示例性和解释性的，并不能限制本公开。
附图说明
此处的附图被并入说明书中并构成本说明书的一部分，示出了符合本发明的实施例，并与说明书一起用于解释本发明的原理。
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，对于本领域普通技术人员而言，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1为终端与信息服务器的连接关系示意图；
图2为本发明公开的一种信息推送方法的工作流程示意图；
图3为本发明公开的一种信息显示方法的工作流程示意图；
图4为本发明公开的一种信息显示方法中，通过备用信息数据显示信息的工作流程示意图；
图5为本发明公开的一种信息推送装置的结构示意图；
图6为本发明公开的一种信息显示装置的结构示意图。
具体实施方式
本申请实施例提供一种信息推送、显示方法及相应的装置，以一定程度上解决传统技术中，终端无法接收到无效信息数据后，无法显示信息的问题。
为了使本领域的技术人员更好地理解本发明实施例中的技术方案，并使本发明实施例的上述目的、特征和优点能够更加明显易懂，下面结合附图对本发明实施例中技术方案作进一步详细的说明。
本申请一示例性实施例中，公开一种信息推送方法。参见图2所示的工作流程示意图，所述信息推送方法包括以下步骤：
步骤S11、信息服务器接收终端传输的信息请求。
当终端需要显示信息时，会向信息服务器传输信息请求，以便所述信息请求向所述终端推送信息数据。例如，终端若需要播放广告，则会向广告服务器传输广告请求，以便广告服务器向所述终端推送广告数据，其中，广告服务器属于信息服务器的一种。
步骤S12、所述信息服务器向终端推送信息数据，所述信息数据包含主用信息数据和备用信息数据，以便所述终端在确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。
其中，所述信息数据通常为该信息对应的地址链接，如URL(Uniform Resource Locator，统一资源定位符)地址。例如，若该信息数据为广告数据，则所述广告数据为广告的地址链接。当然，所述信息数据还可以为其他形式的数据，本申请对此不作限定。
信息服务器在接收到终端传输的信息请求后，会向终端推送信息数据，终端接收到所述信息数据后，对所述信息数据进行解析，若所述信息数据中包含的主用信息数据为有效信息数据，则显示所述主用信息数据显示信息；若所述信息数据中包含的主用信息数据为无效信息数据，则由备用信息数据补量，通过备用信息数据显示信息。
本申请公开一种信息推送方法，该方法中，信息服务器在接收到终端传输的信息请求后，向终端推送信息数据，所述信息数据中包含主用信息数据和备用信息数据；终端在接收到所述信息数据后，若确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。本申请和现有技术相比，能够在获取到无效信息数据时，采用备用的信息数据显示信息，解决了现有技术中，终端接收到无效信息数据后，无法显示信息的问题。
进一步的，所述信息服务器推送的所述信息数据设置有优先级标签，并且， 所述主用信息数据的优先级高于所述备用信息数据的优先级。
若信息数据设置有优先级标签，终端接收到信息服务器推送的信息数据后，解析各条信息数据对应的优先级标签，并确定优先级较高的信息数据为主用信息数据，优先级较低的信息数据为备用信息数据，从而通过优先级标签实现对主用信息数据和备用信息数据的区分。
另外，所述信息数据还可以按照预设的固定顺序排列，例如，每台信息服务器推送的信息数据中，可将主用信息数据排在备用信息数据前，而某一信息服务器推送的主用信息数据为三条，这种情况下，终端在接收到该信息服务器推送的信息数据后，可确定其中的前三条信息数据为主用信息数据，其他信息数据为备用信息数据，从而使终端根据信息数据的排列顺序实现对主用信息数据和备用信息数据的区分。
在本申请中，信息服务器可以为多种形式的服务器，例如，所述信息服务器可以为广告服务器，则信息数据为广告数据。终端通常与一个或多个广告服务器相连接，若需要播放广告，终端向广告服务器发送广告请求，接收到广告请求后，采用本申请公开的信息推送方法的广告服务器向终端推送广告数据，其中，所述广告数据中包含主用广告数据和备用广告数据。终端在接收到广告数据后，若确定其中的主用广告数据有效，则播放主用广告数据对应的广告，若主用广告数据无效，则终端播放备用广告数据对应的广告，从而避免出现终端接收到无效的广告数据后，无法播放广告的问题。
相应的，本申请的第二实施例公开一种信息显示方法。参见图3所示的工作流程示意图，所述信息显示方法包括：
步骤S21、终端向信息服务器传输信息请求，以便所述信息服务器在接收到所述信息请求后，向所述终端推送信息数据。
步骤S22、所述终端接收所述信息服务器推送的信息数据，所述信息数据包含主用信息数据和备用信息数据。
步骤S23、所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息。
所述终端在接收到信息服务器推送的信息数据后，会对信息数据进行解析，判断各条信息数据是否有效。其中，某一信息服务器推送的信息数据为空，或者 信息数据不完整，则该信息数据为无效信息数据；另外，若信息数据对应的显示模式不被终端支持，终端通常也会认为该信息数据为无效信息数据。
本申请公开一种信息显示方法，该方法中，终端向各个信息服务器传输信息请求；信息服务器在接收到终端传输的信息请求后，向终端推送信息数据，所述信息数据中包含主用信息数据和备用信息数据；终端在接收到所述信息数据后，若确定所述主用信息数据为无效信息数据，通过备用信息数据显示信息。本申请和现有技术相比，能够在获取到无效信息数据时，采用备用信息数据显示信息，解决了现有技术中，终端接收到无效信息数据后，无法显示信息的问题。
其中，所述信息服务器推送的信息数据中通常设置有优先级标签，并且，所述主用信息数据的优先级高于所述备用信息数据的优先级。终端接收到信息服务器推送的信息数据后，解析各条信息数据对应的优先级标签，并确定优先级较高的信息数据为主用信息数据，优先级较低的信息数据为备用信息数据，从而通过优先级标签实现对主用信息数据和备用信息数据的区分。
另外，信息服务器推送的信息数据还可以按照预设的固定顺序排列，例如，每台信息服务器推送的信息数据中，可将主用信息数据排在备用信息数据前，而某一信息服务器推送的主用信息数据为三条，这种情况下，终端在接收到该信息服务器推送的信息数据后，可确定其中的前三条信息数据为主用信息数据，其他信息数据为备用信息数据，从而实现对主用信息数据和备用信息数据的区分。
本申请的步骤S23公开了终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息，该步骤可通过多种方式实现。
在其中一种方式中，参见图4所示的工作流程示意图，所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息，包括：
步骤S31、所述终端对目标信息服务器推送的主用信息数据进行解析，根据所述解析结果判断所述目标信息服务器推送的主用信息数据是否为无效信息数据，若否，执行步骤S32的操作，若是，执行步骤S33的操作。
其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
步骤S32、若根据解析结果，确定目标信息服务器推送的主用信息数据不是无效信息数据，则通过所述目标信息服务器推送的主用信息数据显示信息。
步骤S33、若根据解析结果，确定目标信息服务器推送的主用信息数据是无 效信息数据，判断所述目标信息服务器推送的备用信息数据是否为无效信息数据，若否，执行步骤S34的操作，若是，执行步骤S35的操作。
步骤S34、若确定所述目标信息服务器推送的备用信息数据不是无效信息数据，则通过所述目标信息服务器推送的备用信息数据显示信息。
步骤S35、若确定所述目标信息服务器推送的备用信息数据是无效信息数据，则通过其他信息服务器推送的有效的备用信息数据显示信息。
在上述步骤中，终端若确定某一信息服务器推送的主用信息数据无效，则继续判断该信息服务器推送的备用信息数据是否有效，若有效，则通过该备用信息数据显示信息，若无效，则通过其他信息服务器推送的有效的备用信息数据显示信息。
在另一种方式中，所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息，包括：
所述终端对目标信息服务器推送的主用信息数据进行解析，若根据所述解析结果，终端确定所述目标信息服务器推送的主用信息数据为无效信息数据，则通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
上述方式中，终端在确定某一目标信息服务器推送的主用信息数据无效后，往往认为该目标信息服务器推送的备用信息数据为无效信息数据的可能性较大，这种情况下，终端不再对目标服务器的备用信息数据进行解析，而是采用其他信息服务器推送的有效的备用信息数据实现信息的显示。
在本申请中，信息服务器可以为多种形式的服务器，例如，所述信息服务器可以为广告服务器，则信息数据为广告数据。终端通常与一个或多个广告服务器相连接。在本申请公开的方案中，若需要播放广告，终端向广告服务器发送广告请求，接收到广告请求后，广告服务器向终端推送广告数据，其中，所述广告数据中包含主用广告数据和备用广告数据。终端接收到广告服务器推送的广告数据后，对广告数据进行解析，若确定其中的主用广告数据有效，则播放主用广告数据对应的广告，若主用广告数据无效，则终端播放备用广告数据对应的广告，从而避免出现终端接收到无效的广告数据后，无法播放广告的问题。
相应的，本申请的第三实施例公开一种信息推送装置，该信息推送装置应用 于信息服务器。参见图5所示的结构示意图，所述信息推送装置包括：请求接收模块110和数据推送模块120。
其中，所述请求接收模块110，用于接收终端传输的信息请求；
所述数据推送模块120，用于向终端推送信息数据，所述信息数据包含主用信息数据和备用信息数据，以便所述终端在确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。
其中，所述信息数据通常为该信息对应的地址链接，如URL(Uniform Resource Locator，统一资源定位符)地址。当然，所述信息数据也可以为其他形式的信息数据，本申请对此不作限定。
本申请公开一种信息推送装置，通过本申请公开的装置，能够使终端在获取到无效信息数据时，采用备用的信息数据显示信息，解决了现有技术中，终端接收到无效信息数据后，无法显示信息的问题。
进一步的，所述信息数据设置有优先级标签，并且，所述主用信息数据的优先级高于所述备用信息数据的优先级。
若信息数据设置有优先级标签，终端接收到信息服务器推送的信息数据后，解析各条信息数据对应的优先级标签，并确定优先级较高的信息数据为主用信息数据，优先级较低的信息数据为备用信息数据，从而通过优先级标签实现对主用信息数据和备用信息数据的区分。
另外，信息数据还可以按照预设的固定顺序排列，例如，每台信息服务器推送的信息数据中，可将主用信息数据排在备用信息数据前，而某一信息服务器推送的主用信息数据为三条，这种情况下，终端在接收到该信息服务器推送的信息数据后，可确定其中的前三条信息数据为主用信息数据，其他信息数据为备用信息数据，从而使终端根据信息数据的排列顺序实现对主用信息数据和备用信息数据的区分。
关于上述实施例中的装置，其中各个模块执行操作的具体方式已经在有关该方法的实施例中进行了详细描述，此处将不做详细阐述说明。
相应的，本申请的第四实施例公开一种信息显示装置，该装置应用于终端。参见图6所示的结构示意图，所述信息显示装置包括：请求传输模块210、数据接收模块220和信息显示模块230。
其中，所述请求传输模块210，用于向信息服务器传输信息请求，以便所述信息服务器在接收到所述信息请求后，向所述终端推送信息数据；
所述数据接收模块220，用于接收所述信息服务器推送的信息数据，所述信息数据包含主用信息数据和备用信息数据；
所述信息显示模块230，用于在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息。
本申请公开一种信息显示装置，通过本申请公开的装置，能够使终端在获取到无效信息数据时，采用备用的信息数据显示信息，解决了现有技术中，终端接收到无效信息数据后，无法显示信息的问题。
其中，所述信息显示模块230能够通过多种形式实现。在其中一种形式中，所述信息显示模块230包括：第一显示单元，所述第一显示单元用于确定目标信息服务器推送的主用信息数据为无效信息数据后，判断所述目标信息服务器推送的备用信息数据是否为无效信息数据，若否，则通过所述目标信息服务器推送的备用信息数据显示信息，若是，则通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
通过所述第一显示单元，终端若确定某一信息服务器推送的主用信息数据无效，则继续判断该信息服务器推送的备用信息数据是否有效，若有效，则通过该备用信息数据显示信息，若无效，则通过其他信息服务器推送的有效的备用信息数据显示信息。
在另外一种形式中，信息显示模块包括：第二显示单元，所述第二显示单元用于确定目标信息服务器推送的主用信息数据为无效信息数据后，通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
在确定某一信息服务器推送的主用信息数据无效时，往往认为该信息服务器推送的备用信息数据为无效信息数据的可能性比较大。这种情况下，终端通过所述第二显示单元，根据其他信息服务器推送的有效的备用信息数据推送信息。
关于上述实施例中的装置，其中各个模块执行操作的具体方式已经在有关该方法的实施例中进行了详细描述，此处将不做详细阐述说明。
本公开实施例还提供一种服务器，该信息服务器包括第三实施例所述的信息推送装置的部分或全部模块。
本公开实施例还提供一种终端，该终端包括第四实施例所述的信息显示装置的部分或全部模块。
本公开实施例还提供一种计算机存储介质，其中，该计算机存储介质可存储有程序，该程序执行时可实现图2所示实施例提供的信息推送方法的各实现方式中的部分或全部步骤。
本公开实施例还提供另一种计算机存储介质，其中，该计算机存储介质可存储有程序，该程序执行时可实现图3和图4所示实施例提供的信息显示方法的各实现方式中的部分或全部步骤。
本领域的技术人员可以清楚地了解到本发明实施例中的技术可借助软件加必需的通用硬件平台的方式来实现。基于这样的理解，本发明实施例中的技术方案可以以软件产品的形式体现出来，该计算机软件产品可以存储在存储介质中，如只读存储器(英文：read-only memory，缩写：ROM)、随机存取存储器(英文：random access memory，缩写：RAM)、磁碟、光盘等，包括若干指令用以使得处理器执行本发明实施例或者实施例的某些部分所述的方法。
本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其它实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。
应当理解的是，本发明并不局限于上面已经描述并在附图中示出的精确结构，并且可以在不脱离其范围进行各种修改和改变。本发明的范围仅由所附的权利要求来限制。

Claims (12)

  1. 一种信息推送方法，其特征在于，包括：
    信息服务器接收终端传输的信息请求；
    所述信息服务器向终端推送信息数据，所述信息数据包含主用信息数据和备用信息数据，以便所述终端在确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。
  2. 根据权利要求1所述的方法，其特征在于，
    所述信息数据设置有优先级标签，并且，所述主用信息数据的优先级高于所述备用信息数据的优先级。
  3. 一种信息显示方法，其特征在于，包括：
    终端向信息服务器传输信息请求，以便所述信息服务器在接收到所述信息请求后，向所述终端推送信息数据；
    所述终端接收所述信息服务器推送的信息数据，所述信息数据包含主用信息数据和备用信息数据；
    所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息。
  4. 根据权利要求3所述的方法，其特征在于，所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息，包括：
    所述终端确定目标信息服务器推送的主用信息数据为无效信息数据后，判断所述目标信息服务器推送的备用信息数据是否为无效信息数据，若否，则通过所述目标信息服务器推送的备用信息数据显示信息，若是，则通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
  5. 根据权利要求3所述的方法，其特征在于，所述终端在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息，包括：
    所述终端确定目标信息服务器推送的主用信息数据为无效信息数据后，通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
  6. 一种信息推送装置，其特征在于，包括：
    请求接收模块，用于接收终端传输的信息请求；
    数据推送模块，用于向终端推送信息数据，所述信息数据包含主用信息数据和备用信息数据，以便所述终端在确定所述主用信息数据为无效信息数据后，通过所述备用信息数据显示信息。
  7. 根据权利要求6所述的装置，其特征在于，
    所述信息数据设置有优先级标签，并且，所述主用信息数据的优先级高于所述备用信息数据的优先级。
  8. 一种信息显示装置，其特征在于，包括：
    请求传输模块，用于向信息服务器传输信息请求，以便所述信息服务器在接收到所述信息请求后，向所述终端推送信息数据；
    数据接收模块，用于接收所述信息服务器推送的信息数据，所述信息数据包含主用信息数据和备用信息数据；
    信息显示模块，用于在确定主用信息数据为无效信息数据后，调用所述备用信息数据显示信息。
  9. 根据权利要求8所述的装置，其特征在于，所述信息显示模块包括：
    第一显示单元，用于确定目标信息服务器推送的主用信息数据为无效信息数据后，判断所述目标信息服务器推送的备用信息数据是否为无效信息数据，若否，则通过所述目标信息服务器推送的备用信息数据显示信息，若是，则通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
  10. 根据权利要求8所述的装置，其特征在于，所述信息显示模块包括：
    第二显示单元，用于确定目标信息服务器推送的主用信息数据为无效信息数据后，通过其他信息服务器推送的有效的备用信息数据显示信息，其中，所述目标信息服务器为向所述终端推送信息数据的任意一个服务器。
  11. 一种服务器，其特征在于，包括：如权利要求6或7所述的信息推送装置。
  12. 一种终端，其特征在于，包括：如权利要求8-10任一项所述的信 息显示装置。
PCT/CN2016/089262 2015-12-11 2016-07-07 一种信息推送、显示方法及相应装置 Ceased WO2017096880A1 (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US15/242,273 US20170169483A1 (en) 2015-12-11 2016-08-19 Method for pushing and displaying information and electronic device

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510919724.0A CN105871984A (zh) 2015-12-11 2015-12-11 一种信息推送、显示方法及相应装置
CN201510919724.0 2015-12-11

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US15/242,273 Continuation US20170169483A1 (en) 2015-12-11 2016-08-19 Method for pushing and displaying information and electronic device

Publications (1)

Publication Number Publication Date
WO2017096880A1 true WO2017096880A1 (zh) 2017-06-15

Family

ID=56624394

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/089262 Ceased WO2017096880A1 (zh) 2015-12-11 2016-07-07 一种信息推送、显示方法及相应装置

Country Status (3)

Country Link
US (1) US20170169483A1 (zh)
CN (1) CN105871984A (zh)
WO (1) WO2017096880A1 (zh)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111614978B (zh) 2018-08-24 2022-04-29 创新先进技术有限公司 一种多媒体物料的处理方法、装置及多媒体播放设备

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003081446A1 (en) * 2002-03-23 2003-10-02 Sk Telecom Co., Ltd Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service
CN101616455A (zh) * 1999-08-25 2009-12-30 高通股份有限公司 在无线通信系统中使用多载波前向链路的方法和装置
CN103067327A (zh) * 2011-10-24 2013-04-24 华为技术有限公司 信号传输方法和信号传输装置
CN103718517A (zh) * 2013-04-25 2014-04-09 华为技术有限公司 一种信息发布的方法、装置和网络系统

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8751310B2 (en) * 2005-09-30 2014-06-10 Sony Computer Entertainment America Llc Monitoring advertisement impressions
US20110296452A1 (en) * 2011-08-08 2011-12-01 Lei Yu System and method for providing content-aware persistent advertisements
CN103124263B (zh) * 2013-01-14 2015-11-25 华为技术有限公司 一种广告推送系统及广告推送设备、广告服务器
US20160165644A1 (en) * 2014-04-18 2016-06-09 Huawei Technologies Co., Ltd. Method for Receiving Push Information and Related Apparatus and System
WO2016029407A1 (zh) * 2014-08-28 2016-03-03 华为技术有限公司 一种数据推送方法及相关装置

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101616455A (zh) * 1999-08-25 2009-12-30 高通股份有限公司 在无线通信系统中使用多载波前向链路的方法和装置
WO2003081446A1 (en) * 2002-03-23 2003-10-02 Sk Telecom Co., Ltd Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service
CN103067327A (zh) * 2011-10-24 2013-04-24 华为技术有限公司 信号传输方法和信号传输装置
CN103718517A (zh) * 2013-04-25 2014-04-09 华为技术有限公司 一种信息发布的方法、装置和网络系统

Also Published As

Publication number Publication date
US20170169483A1 (en) 2017-06-15
CN105871984A (zh) 2016-08-17

Similar Documents

Publication Publication Date Title
US10454856B2 (en) Instant message processing method, apparatus, and system
CN103546517B (zh) 网络信息推送系统和方法
US9918228B2 (en) Session completion through co-browsing
US10862888B1 (en) Linking a forwarded contact on a resource to a user interaction on a requesting source item
US9686506B2 (en) Method, apparatus, system, and storage medium for video call and video call control
US8606955B1 (en) Pause-button content rendering
US20140325391A1 (en) System and method for updating information in an instant messaging application
CN103778236B (zh) 网页数据分发处理方法和装置及网页生成处理方法和装置
US9123019B1 (en) Method, web browser and system for co-browsing online content
CN105843814A (zh) 一种页面生成方法、装置及系统
CN104144206A (zh) 一种界面加载方法、系统及装置
US11030661B2 (en) Opt-out enforcement for systems using non-cookie browser identification
WO2014176896A1 (en) System and method for updating information in an instant messaging application
US20140222666A1 (en) Method and apparatus for processing electronic transaction information
US11973733B2 (en) Enhancing a social media post with content that is relevant to the audience of the post
US20150302445A1 (en) Method for interaction and, server and network platform therefor
US10873616B1 (en) Providing content to co-located devices with enhanced presentation characteristics
WO2013016869A1 (en) Delivery of two-way interactive content
WO2017096880A1 (zh) 一种信息推送、显示方法及相应装置
WO2017020778A1 (zh) 一种应用墙中应用的显示方法及装置
CN105872004A (zh) 一种针对终端的信息推送方法及装置
CN113055348A (zh) 一种跨平台数据请求方法、装置及电子设备
WO2016095449A1 (zh) 一种虚拟桌面的显示方法、终端和存储介质
US9749438B1 (en) Providing a content item for presentation with multiple applications
CN105871810A (zh) 一种预防信息被屏蔽的方法及相应的装置

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16872080

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16872080

Country of ref document: EP

Kind code of ref document: A1