WO2016129747A1 - Procédé de facturation avec annonce de cpi et système de fourniture d'annonces - Google Patents

Procédé de facturation avec annonce de cpi et système de fourniture d'annonces Download PDF

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Publication number
WO2016129747A1
WO2016129747A1 PCT/KR2015/003374 KR2015003374W WO2016129747A1 WO 2016129747 A1 WO2016129747 A1 WO 2016129747A1 KR 2015003374 W KR2015003374 W KR 2015003374W WO 2016129747 A1 WO2016129747 A1 WO 2016129747A1
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WIPO (PCT)
Prior art keywords
advertisement
application
terminal
packet
cpi
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PCT/KR2015/003374
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English (en)
Korean (ko)
Inventor
이영성
김영상
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주식회사 이루온
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Publication of WO2016129747A1 publication Critical patent/WO2016129747A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

Definitions

  • the present invention relates to a CPI advertising billing method and an advertisement providing system, and in particular, when a user who receives a CPI advertisement when using a wireless data service of a mobile carrier is determined to have downloaded an application through the corresponding CPI advertisement, the CPI charging can be performed. It relates to a CPI advertising billing method and an advertisement providing system.
  • CCM Cost Per Click
  • CPC Cost Per Click
  • the CPM and the CPC described above have a disadvantage in that the advertiser pays for the advertisement in advance before confirming that the user generates a revenue due to viewing or clicking on the advertisement.
  • an advertiser may accidentally press an advertisement (Fat Finger Effect) or an illegal click may cause an advertiser to pay only an advertisement fee without an advertisement effect.
  • CPA cost-per-action or cost per acquisition
  • Cost per install which is a form of CPA described above, is charged when a user downloads and installs an application designated by an advertiser.
  • the ad server manages users who clicked on CPI ads.
  • the application informs the advertiser server which user has downloaded and installed the application.
  • the advertiser server may perform CPI charging by notifying the advertisement server that the user has downloaded and installed the application.
  • the CPI has a cumbersome problem of developing a function for the CPI of the application and the advertiser server.
  • the advertiser may not knowingly download the user's application to the ad server in order to reduce the advertising costs, there is a conventional problem that there is no way to check this.
  • the present invention has been made to solve the above-mentioned problems, the mobile communication company, which is an advertising service provider to perform a CPI billing to confirm that the user who received the CPI advertisement when using the wireless data service has downloaded the application through the advertisement.
  • the purpose of the present invention is to provide a CPI advertisement charging method and an advertisement providing system.
  • the terminal Requesting a download of an application specified in the CPI advertisement by transmitting an HTTP request packet to the application market server; Mirroring and transmitting the HTTP request packet to a packet controller of a packet control apparatus in a router; Checking, by the packet controller, whether a destination URL of the received HTTP request packet is an application download request URL; Confirming that the destination URL is an application download request URL, confirming whether an application identifier included in the application download request URL is the same as a previously registered application identifier; If the two application identifier information is the same, confirming whether the application download is a download through a CPI advertisement; And confirming that the application download is a download through the CPI advertisement, requesting the CPI charging of the advertisement corresponding to the application identifier to the advertisement management unit of the advertisement server.
  • the advertisement providing system the application market server that stores the application specified in the CPI advertising;
  • a CPI advertisement is received from an advertisement server and a download button included in a landing page provided from the application market server is clicked as the CPI advertisement is clicked, an HTTP request packet is transmitted to the application market server to designate the CPI advertisement.
  • a terminal for requesting the download of an application A router for mirroring the HTTP request packet; And extracting only the HTTP request packet from the packet received from the router, analyzing the extracted HTTP request packet, and if the destination URL is the application download request URL, the application identifier included in the application download request URL is the same as the previously registered application identifier. If the application download is confirmed to be a download through the CPI advertisement, it is preferable to include a packet control device for requesting the CPI charging of the advertisement corresponding to the application identifier to the advertisement management unit of the ad server.
  • the mobile communication company when the user who receives the CPI advertisement when using the wireless data service has downloaded the application through the corresponding advertisement, the mobile communication company can perform the CPI charging.
  • the advertisement server and the advertiser server do not need to interwork, and application download information through the CPI advertisement can be provided to the ad server without omission.
  • the application downloaded to the terminal through the CPI advertisement is installed, it is communicated with the application server to transmit the application installation information and execution information to the application server. You can see that it has been executed.
  • FIG. 1 is a view schematically showing the configuration of an advertisement providing system according to an embodiment of the present invention.
  • FIG. 2 is a diagram schematically showing a configuration of a packet control apparatus applied to the present invention.
  • FIG. 3 is a view schematically showing the configuration of an advertisement server applied to the present invention.
  • Figure 6 is a schematic view showing the configuration of an advertisement providing system according to another embodiment of the present invention.
  • FIG. 1 is a view schematically showing the configuration of an advertisement providing system according to an embodiment of the present invention.
  • a user equipment disconnects from a wireless data network and reconnects to the wireless data network whenever it is reconnected (for example, when the power is turned off and then on again, or when it is out of a shadow area). Request a connection.
  • UE user equipment
  • TCP Transmission Control Protocol
  • the terminal 10 After transmitting the TCP connection request packet to the packet gateway 20, the terminal 10 receiving the TCP connection response packet from the packet gateway 20 in response thereto and establishing a TCP session connection with the web server 60 transmits the packet.
  • the gateway 20 transmits a HyperText Transfer Protocol (HTTP) request packet requesting a web page requested by the user.
  • HTTP HyperText Transfer Protocol
  • an end (FIN) set in the header of the HTTP response packet is received.
  • the TCP session is disconnected from the web server 60 based on the flag, the TCP session is reconnected with the ad server 70 according to the advertisement server URL included in the HTTP response packet.
  • An HTTP request packet (hereinafter referred to as an advertisement request packet) for requesting an advertisement is transmitted to 70, and in response thereto, an advertisement content URL and advertisement inventory (ad exposure area) information are included from the advertisement server 70.
  • the terminal 10 transmits the HTTP request packet for requesting the advertisement content to the advertisement server 70 by using the advertisement content URL included in the HTTP response packet received from the advertisement server 70, thereby advertising the advertisement from the advertisement server 70.
  • Receive content
  • the HTTP response packet for inducing a connection to the above-described advertisement server 70 includes an HTML template ID, an IP address of the terminal 10, a Uniform Resource Locator (URL) of a web page to which the terminal 10 originally attempted to connect, and an advertisement. Including the URL of the server 70, the document type of the web page to which the terminal 10 originally attempted to connect, the document domain of the web page to which the terminal 10 originally attempted to access, the advertisement type (front advertising, non-frontal advertising, etc.), and the like. Can be done.
  • the terminal 10 transmits an HTTP request packet to inform the advertisement server 70 that the user has clicked the advertisement, and the advertisement clicked by the user.
  • the application market server 80 may be accessed using a landing page URL (a web page URL for downloading an application specified in the corresponding CPI advertisement) included in the HTTP response packet received from the advertisement server 70. After reestablishing the TCP session connection, send an HTTP request packet requesting a landing page to the application market server 80, and in response, download a web page from which the application can be downloaded from the application market server 80.
  • the terminal 10 sends an HTTP request packet including the application download request URL including the application identifier to be downloaded to the application market server 80 when the download button is clicked by the user. Transfer and download and install the application from the application market server 80.
  • the application server 85 may communicate with the application server 85, which is a server of the application, to transmit the installation information to the application server 85, or executed by the user. If so, the application server 85 may communicate with the application server 85 to transmit the application execution information.
  • the terminal 10 communicates with the application server 85 through HTTP, and application-related information (for example, name of the application generating the HTTP packet, version information, etc.) is included in the User-Agent header of the HTTP packet. Included. Therefore, the application server 85 may receive the HTTP packet transmitted by the terminal 10 and check whether the user has completely downloaded the application or executed the application.
  • the terminal 10 may be implemented as a terminal capable of providing a wireless data service by accessing a wireless data network such as a smartphone, a tablet PC, a laptop, and the like.
  • the packet gateway 20 exchanges an authentication message (for example, RADIUS Access-Request & RADIUS Access Accept) with the authentication / billing server 40 and the terminal 10.
  • an authentication message for example, RADIUS Access-Request & RADIUS Access Accept
  • an IP address is assigned to the terminal 10
  • the authentication message server 40 exchanges a charging message to determine whether the user provides the data service, and the terminal is allowed to provide the data service. If it is confirmed as (10), allows the network connection of the terminal 10.
  • the packet gateway 20 allocates an IP address according to the network connection request of the terminal 10 and then requests the authentication / charging server 40 to ask whether the terminal 10 provides a wireless data service. Send an Account Start Request message and receive a charging start response message in response. If the terminal 10 does not use the wireless data service for a predetermined time, the terminal 10 detects this, releases the radio network resources allocated to the terminal 10, and then requests charging termination to the authentication / billing server 40 (Account Stop Request). ) Transmits the message and receives the charging end response message in response.
  • the packet gateway 20 transmits the TCP connection request packet received from the terminal 10 to the web server 60 providing the web page that the terminal 10 wants to connect to, and in response, the web server 60. It receives the TCP connection response packet from the terminal 10 and transmits it to the terminal 10, and transmits the HTTP request packet received from the terminal 10 which has established a TCP session connection with the web server 60 to the web server 60.
  • the aforementioned packet gateway 20 may be implemented as a Gateway GPRS Support Node (GGSN) in a 3G network, and may be implemented as a PDN Gateway (P-GW) in an LTE network.
  • GGSN Gateway GPRS Support Node
  • P-GW PDN Gateway
  • the router 30 authenticates the packet gateway 20, including a charging request message (charging start / end request message) exchanged between the packet gateway 20 and the authentication / charging server 40 to authenticate the terminal 10.
  • a charging request message charging start / end request message
  • the router 30 includes an HTTP request packet transmitted by the terminal 10 connected to the web server 60 and the TCP session to the web server 60 or the application market server 80 through the packet gateway 20. 10 mirrors all packets transmitted to the web server 60 or the application market server 80 through the packet gateway 20 and transmits the mirrored packets to the packet control device 50.
  • a tap TAP
  • a signal splitter for example, an optical splitter
  • the authentication / charging server 40 allows the terminal 10 to access the network using the user identification information (for example, a telephone number) included in the charging start request message among the messages received from the packet gateway 20. After confirming whether or not the terminal may be performed, the verification result is included in the charging response message and transmitted to the packet gateway 20.
  • the user identification information for example, a telephone number
  • the authentication and billing server 40 may be implemented as AAA (Authentication, Authorization, Accounting) in the 3G network, and may be implemented in an OCS (Online Charging System), OFCS (Offline Charging System), or the like in the LTE network.
  • AAA Authentication, Authorization, Accounting
  • OCS Online Charging System
  • OFCS Offline Charging System
  • the packet control device 50 When the packet control device 50 receives the charging start request message from the router 30 (or any one of a tap and a signal splitter) according to the network connection request of the terminal 10, the packet control device 50 uses terminal information included in the charging start request message.
  • the packet control device 50 stores TAC information (terminal type, OS type, OS version, brand, model, etc.) corresponding to a TAC (Type Allocation Code) number among the terminal information included in the charging start request message in the service information DB.
  • TAC Type Allocation Code
  • the corresponding terminal 10 is classified as an advertisement service providing target terminal or a non-target terminal, and the service policy information for the corresponding terminal 10 is managed according to the classification result. do.
  • terminal information (telephone number (MSISDN), terminal identification information (IMEI), terminal IP address, location identification information, wireless access type) and service related information (update time, session start time) for the terminal 10 to which the advertisement service is to be provided.
  • Session end time, number of session settings are stored in the service information DB by associating with the telephone number (MSISDN) and the terminal identification information (IMEI), and stored and managed by associating the terminal IP address with the dynamically changed telephone number (MSISDN).
  • the reason why the phone number MSISDN is associated with the terminal identification information IMIME is that the user transfers his or her Universal Subscriber Identity Module (USIM) card to another terminal and uses a different phone number (MSISDN). Because a mobile communication service can be used in a terminal, when a user inserts his or her USIM card into a first terminal and then inserts the USIM card into a second terminal, the service information DB includes two subscribers for the user. The information is generated.
  • USIM Universal Subscriber Identity Module
  • the packet control apparatus 50 transmits the charging end request message to the authentication / billing server 40 by the packet gateway 20 that the terminal 10 detects that the wireless data service is not used for a predetermined time or longer.
  • the service information DB is inquired by the terminal information included in the charge termination request message, and the corresponding telephone number (MSISDN) and the terminal are identified in the service information DB.
  • MSISDN telephone number
  • the terminal information and service related information stored in association with the information (IMEI), update the update time, the location identification information (LAC, CI), the wireless access type, the session end time, and the corresponding phone number. Delete the association between and the terminal IP address.
  • the above-described packet control apparatus 50 if the advertisement service is a service provided to all users using a mobile communication network, not a subscriber-based service, whether the service is suspended, whether or not belonging to the subscriber list (Blacklist) requesting rejection of the advertisement,
  • the terminal 10 checks whether the dependent portal is moved, and determines whether the corresponding terminal 10 is an advertisement service providing terminal or an advertisement service providing non-target terminal.
  • the packet control device 50 when the packet control device 50 receives a packet from the router 30 (or any one of a tap and a signal splitter), the packet control device 50 extracts only an HTTP request packet from the received packet, analyzes the extracted HTTP request packet, and then Service policy information (URL masking information, URL extension masking information, advertisement transmission cycle, HTML template, subscriber list (Blacklist) requesting rejection of advertisement, etc.) and service policy information of the corresponding terminal 10 (target portal moving target) It is determined whether to provide the advertisement service based on the flag value indicating whether or not, and the flag value indicating whether or not the advertisement service is provided. At this time, the packet control device 50 performs packet validation of the MTU size, packet receiving link, etc. of the HTTP request packet, and then analyzes the HTTP request packet and compares the parameter information obtained with the service policy information to determine whether to provide an advertisement. To judge.
  • Service policy information URL masking information, URL extension masking information, advertisement transmission cycle, HTML template, subscriber list (Blacklist) requesting rejection of advertisement, etc.
  • the packet control device 50 As a result of determining whether to provide a service, if the extracted HTTP request packet is identified as a service providing target packet, the packet control device 50 generates an HTTP response packet corresponding to the HTTP request packet and transmits it to the terminal 10. In this case, when the terminal 10 requests a network connection, the packet control apparatus 50 determines the type of the terminal and the web page to which the terminal 10 originally attempted to connect when the terminal 10 determines whether the terminal 10 is an advertisement service target terminal. Select an HTML template according to the URL type of, and include the selected HTML template in the HTTP response packet and send it. The packet control device 50 transmits by setting a FIN flag in the header of the HTTP response packet transmitted to the terminal 10 to release the TCP session connected between the terminal 10 and the web server 60. On the other hand, the web server 60 transmits a TCP packet with the reset (RST) flag set.
  • RST reset
  • the advertisement is The server 70 requests the CPI charging of the advertisement corresponding to the corresponding application identifier.
  • the packet control device 50 collects an HTTP packet transmitted to the application server 85 by the terminal 10 to inform whether the application is installed and executed through the router 30 (or a tap or a signal distributor). The collected HTTP packets can then be analyzed to see if the user has downloaded the application completely or has run the application.
  • the advertisement server 70 When the advertisement server 70 receives the advertisement request packet from the terminal 10, the advertisement server 70 verifies whether the advertisement request of the terminal 10 is legitimate, and if the advertisement request is legitimate, confirms whether to provide the advertisement service to the terminal 10. Then, in the case of providing an advertisement service, the advertisement content to be transmitted to the terminal 10 is determined by checking the validity associated with the selected advertisement according to the priority.
  • the advertisement content URL corresponding to the determined advertisement content and information about the advertisement inventory are included in the HTTP response packet. Transfer to the terminal 10.
  • the advertisement server 70 which transmits the HTTP response packet to the terminal 10 receives the HTTP request packet requesting the advertisement content from the terminal 10 and transmits the advertisement content in response thereto.
  • the advertisement server 70 downloads a landing page URL (the application specified in the corresponding CPI advertisement) that is moved when a user who views the CPI advertisement clicks the corresponding CPI advertisement. Web page URL) that can be received is transmitted together with the HTTP response packet.
  • the landing page URL included in the HTTP response packet varies depending on the OS information of the terminal 10. That is, the advertisement server 70 transmits the landing page URL corresponding to the OS of the terminal 10 in the HTTP response packet among the plurality of landing page URLs registered for each application market in the metadata of the corresponding CPI advertisement.
  • the advertisement server 70 receives and stores OS information about each terminal 10 from the associated packet control device 50.
  • the advertisement server 70 transmits the advertisement content to the terminal 10 and receives the HTTP request packet transmitted by the terminal 10 as the user clicks on the advertisement
  • the advertisement count 70 increases the click count of the corresponding advertisement by one. Let's do it.
  • the application market server 80 registers and stores an application designated for each CPI advertisement, and the application market server 80 includes a landing page URL for downloading an application designated for the corresponding CPI advertisement from the terminal 10.
  • the web page corresponding to the landing page URL is included in the HTTP response packet and transmitted to the terminal 10, and when the HTTP request packet including the application download request URL is received from the terminal 10, Send the application in response.
  • Tables 1 and 2 show examples of applications to which the present invention is applied, application identifiers of respective applications, and application download request URLs.
  • Table 1 shows an example of an application provided by an A company (eg, Apple), an application market (eg, an app store), an application identifier of each application, and an application download request URL.
  • the terminal 10 sends an HTTP request packet including 'phobos.apple.com' and an application download request URL including the application identifier to the company A (eg, Apple ) To the application market server 80.
  • Table 2 shows an example of an application provided by an application market of a company B (for example, Google) (for example, a play store), an application identifier of each application, and an application download request URL.
  • a company B for example, Google
  • the terminal 10 sends an HTTP request packet including an application download request URL including 'android.clients.google.com/market/GetBinary/GetBinary' and an application identifier. Transfer to the application market server 80 of the company B (for example, Google).
  • the application market URL address such as 'phobos.apple.com', 'android.clients.google.com/market/GetBinary/GetBinary', etc. may be changed by the application market operator, so that the packet control device 50 periodically It is desirable to track and manage.
  • FIG. 2 is a diagram schematically showing a configuration of a packet control apparatus applied to the present invention.
  • the service information DB 51 may include service subscription information (for example, service subscription (Opt-In) state, service suspension state (DND), subordinate portal move target, advertisement cycle, etc.) for the advertisement service subscriber. , General service policy information (URL masking information, URL extension masking information, advertisement transmission cycle, HTML template, subscriber list (Blacklist) for requesting advertisement rejection, etc.), and the terminal 10 connected to the wireless data network.
  • the IP address, telephone number information mapped thereto, and location information (LAC, CI) of the terminal 10 connected to the wireless data network are stored.
  • the service information DB 51 stores TAC information (terminal type, OS type (for example, Android, iOS, etc.), OS version, brand, model, etc.) corresponding to each TAC number.
  • the terminal classifying unit 53 When the terminal classifying unit 53 receives the charging start request message from the router 30 (or any one of a tap and a signal splitter) according to the network connection request of the terminal 10, from the terminal information included in the charging start request message. Reads the service subscription information and TAC information corresponding to the TAC number from the service information DB 51 with the telephone number MSISDN and the terminal identification information IMIME, which are not changed, and determines the terminal type based on the TAC information. Based on the information, the service subscription state, the service suspension state, and whether the dependent portal is moved, etc. are checked, and according to the check result, the corresponding terminal 10 distinguishes whether the terminal for providing the advertisement service or the non-target terminal.
  • the terminal separator 53 is a service provided to all the users using the mobile communication network, not the subscriber-based service
  • the service information DB 51 is read by using the terminal information included in the charge start request message
  • the terminal division unit 53 may include IP addresses and service policy information of the terminal 10 classified as non-target terminal for an advertisement service.
  • a flag value indicating whether or not the target, and a flag value indicating whether or not the advertisement service is provided) are provided to the packet controller 55 for management.
  • the advertisement period is determined based on the advertisement cycle information included in the service subscription information, and the terminal 10 classified as the advertisement service providing terminal is included.
  • the IP address, the service policy information, the terminal type, and the advertisement period are provided to the packet controller 55 to be managed.
  • the terminal division unit 53 includes terminal information and service related information (update time, session start time, location identification information) of the corresponding terminal 10. (LAC, CI) in association with the telephone number (MSISDN) and the terminal identification information (IMEI) and stored in the service information DB 51, and associates the telephone number (MSISDN) with the terminal IP address service information DB (51) Store in
  • the terminal division unit 53 transmits a charging end request message to the authentication / billing server 40 when the packet gateway 20 that the terminal 10 detects that the wireless data service is not used for a predetermined time is over the router ( 30) (or any one of the tap and the signal distributor) when receiving the charge termination request message
  • the service information DB 51 is inquired with the terminal information included in the charge termination request message and associated with the phone number and the terminal identification information. Update the update time, location identification information (LAC, CI), wireless connection type, and session end time among the terminal information and service related information which are already stored and updated, and the corresponding telephone number (MSISDN) and terminal IP The association of the address is deleted from the service information DB 51.
  • the packet controller 55 determines the terminal 10 from the terminal separator 53 according to a result of discriminating whether the terminal 10 requesting the network connection is a terminal for providing advertisement service or a terminal that does not need to be provided. After receiving and managing the service policy information for the router, and receiving the packet from the router 30 (or any one of the tap and the signal splitter), the TCP destination port number of the received packet is checked and the TCP is received. Extract only packets whose destination port number is the port number for the web service (for example, 80 or 8080) as HTTP request packets and ignore or discard the remaining packets.
  • the HTTP request packet is analyzed to extract only the packet whose request method is 'GET', and the terminal 10 ) Filters and discards packets whose web page URLs originally attempted to access contain a masked URL extension or a masked URL. This is accomplished by a single web page consisting of numerous HTTP request packets and a large number of HTTP response packets, which can be used to prevent ad serving to sub-web pages assigned to portions of the web page through URL extension masking and URL masking. For sake.
  • the advertisement service may be provided only for a web page including a specific URL extension or a specific URL.
  • the packet controller 55 advertises on the basis of the service policy information (flag value indicating whether the dependent portal is moved, flag value indicating whether the advertisement service is provided) of the terminal 10 provided from the terminal separator 53. Determine whether the service is provided.
  • the advertisement may be appropriately provided to the terminal 10 according to the terminal type of the terminal 10 received from the terminal separator 53 and the URL type of the web page to which the terminal 10 originally connected. Select an HTML template to provide, and select the type of advertisement (eg interstitial, non-frontal, etc.).
  • the packet controller 55 checks the final advertisement providing time of the corresponding terminal 10 by using terminal identification information (for example, a phone number) of the corresponding terminal 10, so that the advertisement is performed for a longer time than the set advertisement transmission period. If it is not transmitted, the packet received from the router 30 (or any one of the tap and the signal distributor) is determined as an advertisement providing target packet, and the final advertisement providing time is updated to the current time.
  • terminal identification information for example, a phone number
  • an HTTP response packet corresponding to the HTTP request packet determined as the advertisement providing target packet is generated and transmitted to the terminal 10.
  • the packet controller 55 includes the HTML template ID of the HTML template selected before the HTTP response packet in the HTTP response packet and transmits the same.
  • the terminal sets the FIN flag in the header of the HTTP response packet and transmits it, and resets the RST flag to the web server 60. Transmits the set TCP packet.
  • the packet control unit 55 extracts only the packet of which the request method of the HTTP request packet is 'GET', checks the destination URL, and if the destination URL is the application download request URL, selects the application identifier included in the application download request URL. Check if the same as the application identifier information registered by the advertiser (or advertising agency). If the two application identifier information is the same, the application download is downloaded through the CPI advertisement by checking whether the current time minus the final advertisement time is smaller than the preset CPI determination time (for example, 10 seconds). Check if it is. In this case, the CPI determination time is a threshold value for determining that the user downloads the application through the CPI advertisement. If it is confirmed that the download of the application is a download through the CPI advertisement, the advertisement management unit 76 of the advertisement server 70 requests the CPI charging of the advertisement corresponding to the application identifier.
  • the packet controller 55 may determine whether the application identifier included in the application download request URL and the application identifier registered by the advertiser (or the advertising agency) are the same. It receives and stores application identifier information about.
  • the packet controller 55 transmits the HTTP to the application server 85 to inform the terminal 10 whether to install and run the application among the packets collected through the router 30 (or any one of the tap and the signal distributor). You can analyze the packet to see whether the user has downloaded the application completely or has run the application.
  • FIG. 3 is a view schematically showing the configuration of an advertisement server applied to the present invention.
  • the advertisement contents DB 71 registers and changes advertisement contents to be provided to the terminal 10 from each advertiser (or an advertising agency) and stores the advertisement contents.
  • the advertiser (or the advertising agency) stores the advertisement content in the advertisement content DB 71
  • the advertisement content to be stored in the advertisement content DB 71 is the CPI advertisement
  • the application of the application specified in the CPI advertisement in the metadata of the CPI advertisement are stored together.
  • a plurality of application identifiers and a plurality of landing URL pages may be registered in each CPI advertisement metadata for each type of OS mounted in the terminal 10.
  • Each advertisement content stored in the advertisement content DB 71 is mapped with targeting information which is a condition under which the advertisement content is provided to the user.
  • the targeting information may include a terminal type, OS information, browser information, URL of a web page, time, location information, etc. of the terminal 10 to which advertisement contents are to be provided.
  • the advertisement content stored in the advertisement content DB 71 may be actual content or may be a URL indicating a storage location of the actual content.
  • the terminal verification unit 72 verifies whether the advertisement request of the terminal 10 which has transmitted the advertisement request packet is legitimate. That is, the terminal verification unit 72 compares the terminal IP address obtained from the TCP session setting information of the terminal transmitting the advertisement request packet with the terminal IP address obtained from the parameters of the advertisement request packet, and confirms whether the two terminal IP addresses match. After that, the service information DB 51 is queried by the corresponding terminal IP address, and the corresponding terminal IP address is present in the service information DB 51, and the service information DB 51 is obtained by the phone number MSISDN of the corresponding terminal 10. If the telephone number is found in the service information DB 51 by checking, it is checked whether the final advertisement request time matches the current time.
  • the terminal 10 of the terminal 10 The maximum number of advertisement impressions is checked to verify the advertisement request of the terminal 10 as a legitimate advertisement request when the number of advertisement impressions is less than the maximum daily impressions.
  • the advertisement content determining unit 73 is terminal-related information (for example, terminal type, OS type, brand, model, telephone number (MSISDN), telephone number read from the service information DB 51 of the packet control device 50) Selected advertisement content based on the prefix, location information (LAC + CI), time information (day of the week, current time), URL of web page to which the terminal was originally connected, browser information, etc.) Are sorted according to priority and various validity related to the selected advertisement content is determined according to the priority to determine the advertisement content to be transmitted to the corresponding terminal 10.
  • terminal-related information for example, terminal type, OS type, brand, model, telephone number (MSISDN), telephone number read from the service information DB 51 of the packet control device 50
  • Selected advertisement content based on the prefix, location information (LAC + CI), time information (day of the week, current time), URL of web page to which the terminal was originally connected, browser information, etc.
  • LAC + CI location information
  • time information day of the week, current time
  • the HTTP response packet generator 74 generates an HTTP response packet including an advertisement content URL corresponding to the advertisement content determined by the advertisement content determiner 73 and information on an advertisement inventory in which the advertisement content is to be displayed. To send.
  • the advertisement providing unit 75 When the advertisement providing unit 75 receives the HTTP request packet for requesting the advertisement content from the terminal 10, the advertisement providing unit 75 transmits the advertisement content corresponding to the advertisement content URL included in the HTTP request packet to the terminal 10 in response thereto. do.
  • the advertisement providing unit 75 may include a landing page URL that is moved when a user who views the CPI advertisement clicks the CPI advertisement (the application specified in the corresponding CPI advertisement).
  • the web page URL which can be downloaded, is included in the HTTP response packet and transmitted.
  • the landing page URL that matches the OS of the terminal 10 is selected from among a plurality of landing page URLs registered for each application market in the metadata of the CPI advertisement. Send it in the HTTP response packet.
  • the advertisement manager 76 increases the charge count for each CPI advertisement by one in response to the CPI charge request from the packet controller 55 of the packet control device 50.
  • the advertisement manager 76 transmits the advertisement content to the terminal 10 through the advertisement providing unit 75, and when the user clicks on the advertisement, receives the HTTP request packet transmitted by the terminal 10. Increment the click count for the ad by one.
  • the terminal 10 establishing a TCP session connection with the web server 60 through the process S12 transmits an HTTP request packet (HTTP GET Request packet) requesting a web page desired by the user to the web server 60 ( S14).
  • HTTP GET Request packet HTTP request packet
  • all the packets transmitted by the terminal 10 to the web server 60 side including the HTTP request packet transmitted by the terminal 10 to the web server 60 side, are routers 30 (or taps and signal splitters). Any one of the mirror) and transmits it to the packet control unit 55 of the packet control device 50 (S16 to S18). At this time, all packets including the HTTP request packet transmitted from the terminal 10 to the web server 60 pass through the router 30 without modification and are transmitted to the destination web server 60.
  • the packet controller 55 that receives the packet from the router 30 (or any one of the tap and the signal splitter) through the process S18 may determine the packet received from the router 30 (or any one of the tap and the signal splitter).
  • the TCP destination port number is checked to determine whether the TCP destination port number is a port number for the web service (for example, 80 or 8080) (S20).
  • the packet is ignored or discarded (S21). If the TCP destination port number of the packet is the web service port number, the corresponding packet is ignored.
  • the packet is extracted as an HTTP request packet, and a packet validity check is performed to check whether the extracted HTTP request packet is a valid packet (S22).
  • Validation of the HTTP request packet in step S22 may be performed using an MTU size, a packet receiving link (mirror link), and the like.
  • the packet is ignored or discarded (S21). If it is determined that the HTTP request packet is invalid as a result of the packet validity of step S22 described above, the packet is ignored or discarded (S21). If the HTTP request packet is valid, the packet structure is parsed through packet parsing. Analyze the user information (eg, the terminal's IP address); Various parameter information such as a web page URL to which the terminal was originally connected, an OS mounted on the terminal, a browser mounted on the terminal, and the like; And HTTP method information (S24).
  • the user information eg, the terminal's IP address
  • Various parameter information such as a web page URL to which the terminal was originally connected, an OS mounted on the terminal, a browser mounted on the terminal, and the like
  • HTTP method information S24.
  • the request method of the HTTP request packet is not 'GET' as a result of the checking in step S26, the packet is ignored or discarded (S21). If the request method of the HTTP request packet is 'GET', the destination URL is checked. Check whether the destination URL is the application download request URL (S28, S30).
  • step S30 the terminal 10 checks whether the extension of the web page URL originally intended to access is a masked URL extension (S32).
  • the terminal 10 checks whether the URL of the web page originally connected to includes the masked URL (S34).
  • step S34 if the web page URL originally intended for access by the terminal 10 includes a masked URL, the packet is ignored or discarded (S21), and the web page URL originally intended for access by the terminal 10 is discarded. If the masked URL is not included, it is checked whether the flag value indicating that the advertisement service is provided is true based on the service policy information stored in association with the terminal IP address of the corresponding terminal 10 ( S36).
  • step S36 if the flag value indicating that the advertisement service is to be provided is false (0), the packet is ignored or discarded (S21).
  • the flag value indicating that the advertisement service is to be provided is true (1)
  • an HTTP response packet is generated using the dependent portal template of the HTML template and transmitted to the terminal 10 (S39). If the flag value indicating whether the dependent portal is to be moved is false (0), an appropriate advertisement is displayed on the terminal 10 based on the terminal type of the terminal 10 and the URL type of the web page to which the terminal 10 originally connected.
  • An HTML template for providing is selected and an advertisement type (eg, interstitial advertisement or non-full surface advertisement) is selected (S40).
  • the packet controller 55 checks the final advertisement providing time of the terminal 10 using terminal identification information (for example, the phone number MSISDN) of the terminal 10, and then the final advertisement at the current time. Check whether the time minus the provision time exceeds the set advertisement transmission period (S42).
  • terminal identification information for example, the phone number MSISDN
  • step S42 if the time obtained by subtracting the final advertisement providing time does not exceed the set advertisement transmission period, the packet is ignored or discarded (S21), and the time obtained by subtracting the final advertisement providing time from the current time is If the set advertisement transmission period is exceeded, the packet is determined to be an advertisement providing target packet, and the final advertisement providing time of the corresponding terminal 10 is updated to the current time (S44).
  • the packet controller 55 generates an HTTP response packet for the HTTP request packet determined as the advertisement providing target packet and transmits the HTTP response packet to the terminal 10 (S48).
  • the HTTP response packet generated in the above-described process S48 may include an HTML template ID, an IP address of the terminal 10, a URL of a web page originally connected to the terminal 10, a URL of the advertisement server 70, and a terminal 10 originally.
  • the document type of the web page to be accessed, the document domain of the web page to which the terminal 10 is originally connected, the advertisement type (front advertising, non-full advertising, etc.) may be included.
  • the HTTP response packet generated through the process S48 is transmitted to the terminal 10 in response to the HTTP request packet, and the session is connected between the terminal 10 and the web server 60 to the web server 60.
  • a TCP packet (TCP RST packet) in which a reset (RST) flag is set is transmitted (S46).
  • the terminal 10 After receiving the HTTP response packet from the packet controller 55 through the process S48, the terminal 10 establishes a session established with the web server 60 according to the FIN flag set in the header of the HTTP response packet. After releasing (S50), as shown in FIG. 5, 3way handshake (SYN, SYN-ACK, ACK) and the ad server 70 are performed based on the URL of the ad server 70 included in the HTTP response packet. After establishing a TCP session connection (S52), the advertisement server 70 transmits an advertisement request packet which is an HTTP request packet for requesting advertisement (S54).
  • the advertisement server 70 that receives the advertisement request packet from the terminal 10 through the process S54 described above may use terminal related information (eg, terminal type, read from the service information DB 51 of the packet control device 50).
  • terminal related information eg, terminal type, read from the service information DB 51 of the packet control device 50.
  • OS type brand, model, phone number (MSISDN), prefix of phone number, location information (LAC + CI), time information (day of the week, current time), URL information of the web page the terminal 10 originally attempted to access, browser Information to be transmitted to the terminal 10 based on the targeting information mapped to each advertisement content) (S56).
  • terminal related information eg, terminal type, read from the service information DB 51 of the packet control device 50.
  • OS type e.g, brand, model, phone number (MSISDN), prefix of phone number, location information (LAC + CI), time information (day of the week, current time), URL information of the web page the terminal 10 originally attempted to access, browser Information to be transmitted to the terminal 10
  • the advertisement server 70 When determining the advertisement content to be transmitted to the terminal 10 in step S56, the advertisement server 70 preferably determines the advertisement content suitable for the OS of the terminal 10.
  • the advertisement server 70 generates an HTTP response packet including the advertisement content URL corresponding to the advertisement content determined through the process S56, and transmits the HTTP response packet to the terminal 10 (S58).
  • the terminal 10 receiving the HTTP response packet from the advertisement server 70 through the process S58 described above is sent to the advertisement server 70 based on the advertisement content URL included in the HTTP response packet received from the advertisement server 70. After transmitting the HTTP request packet requesting the advertising content, and in response to the download of the advertising content from the advertising server 70 (S60), and displays the downloaded advertising content (S62).
  • the advertisement server 70 displays the OS of the terminal 10 among the plurality of landing page URLs registered for each application market in the metadata of the corresponding CPI advertisement. Send the landing page URL that matches the URL in the HTTP response packet.
  • the terminal 10 transmits an HTTP request packet to inform the user that the user clicked on the advertisement to the advertisement server 70 (S65), As the advertisement server 70 receives the HTTP request packet from the terminal 10, the advertisement server 70 increases the click count for the corresponding advertisement by one (S66).
  • the HTTP request packet transmitted from the terminal 10 to the advertisement server 70 may include identification information about the advertisement clicked by the user.
  • step S65 the terminal 10 transmits an HTTP request packet to the advertisement server 70 to inform the user that the user has clicked on the advertisement.
  • the advertisement content clicked by the user is a CPI advertisement.
  • the application market server 80 After establishing a TCP session connection by performing a 3-way handshake (SYN, SYN-ACK, ACK) with the application market server 80 based on the landing page URL included in the HTTP response packet (S67), the application market server An HTTP request packet including a landing page URL is transmitted to 80 to request a web page for downloading an application specified in the corresponding CPI advertisement (S68).
  • the application market server 80 receiving the HTTP request packet from the terminal 10 through the process S68 described above, sends an HTTP response packet to the web page corresponding to the landing page URL (the web page from which the application specified in the CPI advertisement can be downloaded). Included in the transmission to the terminal 10 (S70).
  • the terminal 10 that has downloaded the web page for downloading the application specified in the CPI advertisement from the application market server 80 through the process S70 includes an application identifier to download.
  • the HTTP request packet including the application download request URL is transmitted to the application market server 80 (S74), and the application is downloaded and installed from the application market server 80 (S76).
  • the HTTP request packet transmitted by the terminal 10 to the application market server 80 through the process S74 is mirrored by the router 30 (or any one of a tap and a signal distributor), and thus the packet of the packet control device 50. It is transmitted to the control unit 55 (S78 to S80).
  • the router 30 not only the HTTP request packet transmitted by the terminal 10 to the application market server 80 through the above-described process S74, but also all packets that the terminal 10 exchanges with the web server 60, the terminal 10 ) Mirrors all packets to and from the application market server 80 and transmits them to the packet control unit 55 of the packet control device 50.
  • the packet controller 55 that receives the packet from the router 30 (or any one of the tap and the signal splitter) through the process S80 may determine the packet received from the router 30 (or one of the tap and the signal splitter).
  • the TCP destination port number is checked to determine whether the TCP destination port number is a port number for the web service (for example, 80 or 8080) (S82).
  • the packet is ignored or discarded (S81). If the TCP destination port number of the packet is the web service port number, the corresponding packet is ignored.
  • the packet is extracted as an HTTP request packet, and a packet validity check is performed to check whether the extracted HTTP request packet is a valid packet (S84).
  • the packet is ignored or discarded (S81). If it is determined that the HTTP request packet is invalid as a result of the packet validity of step S84 described above, the packet is ignored or discarded (S81). If the HTTP request packet is valid, the packet structure is parsed through packet parsing. Analyze the user information (eg, the terminal's IP address); Various parameter information such as a web page URL to which the terminal was originally connected, an OS mounted on the terminal, a browser mounted on the terminal, and the like; And HTTP method information (S86).
  • the user information eg, the terminal's IP address
  • Various parameter information such as a web page URL to which the terminal was originally connected, an OS mounted on the terminal, a browser mounted on the terminal, and the like
  • HTTP method information S86.
  • step S88 If the request method of the HTTP request packet is not 'GET' as a result of the checking of step S88, the packet is ignored or discarded (S81). If the request method of the HTTP request packet is 'GET', the destination URL is checked Check whether the destination URL is the application download request URL (S90, S92).
  • the application identifier included in the application download request URL is checked to confirm whether the information is the same as the application identifier information registered by the advertiser (or the advertising agency) ( S94).
  • the process proceeds to the process S32 described above. (E.g., 10 seconds) is checked to determine whether the application download is a download via a CPI advertisement (S96).
  • the CPI determination time is a threshold value for determining that the user downloads the corresponding application through the CPI advertisement.
  • step S96 If the result of the check in step S96 indicates that the application download is not a download through the CPI advertisement, the process proceeds to step S32.
  • the advertisement of the advertisement server 70 is confirmed.
  • the management unit 76 requests the CPI charging of the advertisement corresponding to the application identifier (S98).
  • the application downloaded to the terminal 10 through the above-described process S76 may communicate with the application server 85 to transfer the installation information to the application server 85, run by the user If so, the application server 85 may communicate with the application server 85 to transmit the application execution information.
  • the terminal 10 communicates with the application server 85 through HTTP, and application-related information (for example, name of the application generating the HTTP packet, version information, etc.) is included in the User-Agent header of the HTTP packet. Included.
  • the HTTP packet transmitted by the terminal 10 to the application server 85 to transmit the application installation information and the execution information is mirrored at the router 30 (or any one of a tap and a signal distributor), so that the packet control device 50
  • the packet controller 55 may be transmitted to the packet controller 55, and may analyze the HTTP packet received from the terminal 10 to determine whether the user has completely downloaded the application or executed the application.
  • the packet control device 50 can confirm that the user has executed the application after downloading and installing the application. Therefore, the downloaded application must be executed to provide a Cost Per Engagement (CPE) advertising billing method in which the advertiser pays an advertisement fee. It becomes possible.
  • CPE Cost Per Engagement
  • the CPI advertisement is downloaded through the wireless data network and the corresponding CPI is downloaded.
  • the application specified in the advertisement may be downloaded through the Wi-Fi network.
  • the CPI advertisement is charged in conjunction with the Wi-Fi network as shown in FIG. 6.
  • the packet control device 120 of the Wi-Fi network mirrors and collects an authentication message between the Wi-Fi AP 90 and the authentication server 110 through the router 100, and then collects a phone number (MSISDN) and a terminal from the collected authentication message. Collect and store user identification information such as an identifier (IMSI). In this case, the user identification information collected according to the Wi-Fi authentication method may change.
  • MSISDN phone number
  • IMSI user identification information collected according to the Wi-Fi authentication method
  • the packet control device 120 based on the user information of the terminal 10 that clicks on the CPI advertisement, Check whether 10 is the terminal 10 provided with the CPI advertisement, and if it is confirmed that the terminal 10 is the terminal 10 provided with the CPI advertisement, the advertisement server 70 corresponds to the corresponding application. Request a CPI charge for the ad.
  • the CPI advertising billing method and the advertisement providing system of the present invention are not limited to the above-described embodiments, and may be variously modified and implemented within the range permitted by the technical idea of the present invention.

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Abstract

La présente invention concerne un procédé de facturation avec annonce de CPI et un système de fourniture d'annonces destiné à effectuer une facturation avec CPI s'il est confirmé qu'un utilisateur, ayant reçu une annonce de CPI pendant l'utilisation d'un service de données sans fil, a téléchargé une application via l'annonce de CPI correspondante. Selon la présente invention, il n'est pas nécessaire qu'un serveur d'annonces et un serveur de parrainage soient reliés entre eux, et les informations sur l'application téléchargée via une annonce de CPI peuvent être fournies au serveur d'annonces sans omission.
PCT/KR2015/003374 2015-02-13 2015-04-03 Procédé de facturation avec annonce de cpi et système de fourniture d'annonces WO2016129747A1 (fr)

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KR1020150022548A KR101665933B1 (ko) 2015-02-13 2015-02-13 Cpi 광고 과금 방법 및 광고 제공 시스템

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KR101889959B1 (ko) 2017-11-28 2018-08-20 주식회사 엔비티 설치 당 과금 광고 시스템의 부정 설치 검출 시스템 및 방법
KR102070015B1 (ko) * 2018-05-18 2020-01-30 주식회사 티앤케이팩토리 유저 에이전트를 이용한 부정 클릭 검출 장치 및 그 방법

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KR101971592B1 (ko) * 2012-08-22 2019-04-24 에스케이플래닛 주식회사 광고 기반 어플리케이션 설치 시스템 및 그 방법, 그리고 이에 적용되는 장치 및 그 동작 방법

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