WO2016076674A1 - Method and apparatus for providing user customized service - Google Patents

Method and apparatus for providing user customized service Download PDF

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Publication number
WO2016076674A1
WO2016076674A1 PCT/KR2015/012269 KR2015012269W WO2016076674A1 WO 2016076674 A1 WO2016076674 A1 WO 2016076674A1 KR 2015012269 W KR2015012269 W KR 2015012269W WO 2016076674 A1 WO2016076674 A1 WO 2016076674A1
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WIPO (PCT)
Prior art keywords
information
terminal
device
identification information
unit
Prior art date
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PCT/KR2015/012269
Other languages
French (fr)
Korean (ko)
Inventor
강현진
문상준
방정호
홍도의
Original Assignee
삼성전자 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Priority to KR10-2014-0159116 priority Critical
Priority to KR20140159116 priority
Priority to KR1020150034554A priority patent/KR20160057958A/en
Priority to KR10-2015-0034554 priority
Priority to KR10-2015-0066245 priority
Priority to KR1020150066245A priority patent/KR20160057962A/en
Application filed by 삼성전자 주식회사 filed Critical 삼성전자 주식회사
Priority claimed from EP15858314.6A external-priority patent/EP3220577A4/en
Publication of WO2016076674A1 publication Critical patent/WO2016076674A1/en

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00Data switching networks
    • H04L12/02Details
    • H04L12/16Arrangements for providing special services to substations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L29/00Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/00 - H04L27/00
    • H04L29/02Communication control; Communication processing
    • H04L29/06Communication control; Communication processing characterised by a protocol
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L29/00Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/00 - H04L27/00
    • H04L29/02Communication control; Communication processing
    • H04L29/06Communication control; Communication processing characterised by a protocol
    • H04L29/08Transmission control procedure, e.g. data link level control procedure

Abstract

The present invention relates to a process and a method for determining an operation to be performed for an object identified by a device. A method for providing a user customized service in a terminal according to one embodiment of the present invention comprises the steps of: generating representative identification information of the terminal; transmitting, to a server, user information including the representative identification information of the terminal; and advertising the representative identification information of the terminal. According to one embodiment of the present invention, a service receiver and a service provider can use all available services even while minimizing requirements that must be fulfilled. Disclosed is a technology for a sensor network, machine to machine (M2M) communication, machine type communication (MTC) and the Internet of things (IoT). The present disclosure can be applied to intelligent services (services related to a smart home, a smart building, a smart city, a smart car or a connected car, healthcare, digital education, retail business, security, safety, and the like) on the basis of the technology.

Description

Method and device for providing customized service

The present invention relates to a procedure and method for determining an action to be performed on an object recognized by a device.

The Internet has evolved from a human-centered connection network where humans create and consume information, and an Internet of Things (IoT) network that exchanges and processes information among distributed components such as things. The Internet of Everything (IoE) technology, which combines big data processing technology through connection with cloud servers and the like, is emerging. In order to implement the IoT, technical elements such as sensing technology, wired / wireless communication and network infrastructure, service interface technology, and security technology are required, and recently, a sensor network for connection between things, a machine to machine , M2M), Machine Type Communication (MTC), etc. are being studied.

In an IoT environment, intelligent Internet technology (IT) services can be provided that collect and analyze data generated from connected objects to create new value in human life. IoT is a field of smart home, smart building, smart city, smart car or connected car, smart grid, health care, smart home appliances, advanced medical services, etc. through convergence and complex of existing information technology (IT) technology and various industries. It can be applied to.

In order to receive as many targets as possible, transmission without specifying a specific target is called advertisement. In wireless communication, a beacon (or information) that contains a large amount of information and is frequently advertised is frequently used. Beacon).

The device that advertises the beacon is called a beacon device, and the beacon service means that a device that receives an advertised beacon performs an operation directed by the beacon directly or indirectly. it means.

1 is a diagram illustrating an example of a beacon service.

A beacon service is an application that allows a user device (such as a terminal, user equipment, UE, etc.) to recognize a beacon that the beacon device is advertising, and to perform a specific task. (App: application) is installed so that the user terminal performs a specific task, or if the user terminal receives a beacon that can be recognized as the first state obtained by the user terminal to perform the specific task accordingly It may be.

At this time, the beacon device may advertise by including a service identifier in the beacon. For example, the service identifier may include parameters such as a unique user ID (UUID), a major, a minor, and the like. The UUID may be a unique identifier of a service to be provided by the beacon device, and Major and Minor may be detailed identifiers in the corresponding service. That is, this method is a method in which the beacon device provides the identification information to the user terminal. In this case, the identification information may be a service identifier. Then, the user terminal delivers the identification information to the server containing the information on the beacon to bring information related to the identification information to utilize the information according to the needs of the user.

For example, if there is a beacon service for providing an online coupon to a user device when a user device is adjacent to a specific product corner in a shopping mall, the UUID, Major, and Minor identifiers included in the beacons that the beacon device is advertising Each may refer to a 'shopping mall online coupon providing service', 'gangnam branch', 'first floor'.

However, in the case of such a beacon service, one or more UUIDs that can be recognized in a state of first obtaining a user device such as a user terminal capable of using a beacon service may be only basic ones provided by the user device manufacturer. That is, in order for a user to use services provided by beacon devices having different UUIDs provided by various third parties through the user device, apps corresponding to the UUID of each beacon device must be installed. The user device cannot use the beacon service.

That is, the available beacon service is limited to beacons of UUIDs that can be recognized by the user device, even if 100 beacon devices having different UUIDs around the user device each advertise the beacons. If there are only three UUIDs that the user device can recognize by default or the app is installed, the user can use only three of the 100 beacon services using that user device.

Referring to FIG. 1 as an example, the user device 110 may receive beacons 113 and 115 from two beacon devices, respectively. The first beacon 113 may have identifiers of UUID 1, Major 1, and Minor 1, and the second beacon 115 may have identifiers of UUID 2, Major 2, and Minor 2. In this case, the user device 110 has an app installed to recognize the UUID 1 of the first beacon 113, but may not have an app installed to recognize the UUID 2 of the second beacon 115. .

Accordingly, the user device 110 tells the server 120 the identification information (eg, UUID 1, Major 1, Minor 1) of the first beacon 113 recognized by the user 120 and its identifier (eg, UE). ID, etc.) can be sent. The server 120 may operate the light bulb 135 corresponding to Major 1 and Minor 1 to the smart light bulb server 130 corresponding to UUID 1. However, since the user device 110 may not recognize the second beacon 115, the server 120 may be connected to the smart large format display (LFD) 145 corresponding to the UUID 2 of the second beacon 115. It does not instruct it to do anything.

As described above, in order for the user device to use the services provided by the beacon devices, apps corresponding to the UUIDs of the beacon devices must be installed or recognized. Otherwise, the user device cannot use the beacon service.

In addition, in the beacon service, the more beacon devices available to the user device near the user device, the more frequently the user device may use the Internet connectivity and computing resources of the user device in order to perform a task corresponding to the received beacon. As a result, the current consumption of the user device may increase in proportion.

On the other hand, when the user terminal receives the service identifier transmitted by the beacon device, it can know the current location of the user terminal through communication with the server connecting the service identifier and the place. The location information may be used to provide a service to a user by providing information available at the location or by executing an application related to the location. In this case, however, the intention of the service provider who installed the beacon may be larger than the intention of the user. For example, when a user visits a store, the user terminal receiving the service identifier of the beacon may be provided with a service that introduces the latest expensive product according to the intention of the store owner. However, when the user visits the store for the purpose of visiting the store and not for the purchase of the goods, but the lost wallet, the owner of the store does not match the intention of the user, so that the wrong service may be provided to the user.

2 is a diagram illustrating an example of a short-range user information providing system.

Referring to FIG. 2, the short-range user information system detects nearby user devices 220 and 225 in a short distance, and returns the public information about the detected user device 220 to the client 210. To receive.

At this time, the client 210 detecting the short-range user device 220 requests the information providing server 230 for public information of the corresponding user, and the information providing server 230 discloses the open information about the user device 220. If present, it can be provided to the client 210. In this case, in order to provide a customized service to the user device 220 detected by the client 210 receiving the same, a service suitable for the detected user 220 is provided based on the public information received from the information providing server 230. You need to have the computing power to determine what it is.

Therefore, in order to provide a customized service, a control unit and a storage device such as a computing device having considerable computing power are required for the client 210, and thus additional energy may be consumed, resulting in an increase in the cost of the client 210. have. Therefore, it may be inefficient to apply to an Internet of Thing environment in which objects having a short-range user information system provide a favorable service to an object.

For example, in the case of a large format display (LFD) that provides a customized advertisement based on user's taste and propensity information among objects, a lot of efforts are made to provide a customized advertisement to a specific user represented by the user device detected by the LFD. This may be required.

That is, the LFD 210 may detect the user device 220 and request the information providing server 230 for the published information about the detected user device 220. At this time, even if the LFD 210 obtains the published information of the detected user device 220 to be provided with the customized advertisement, if there is no information that explicitly indicates which advertisement to display, the LFD 210 is Analyzing the public information of the user received by the user should directly select the advertisement that can cause the user's favor among the advertisements that can be displayed. To this end, each LFD 210 should further include a computing device and a storage device, and may consume time and energy resources in analyzing the published information by operating them.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problems, and an object thereof is to enable all services to be available while minimizing requirements for service receivers and service providers.

In addition, the present invention is no longer limited by the user device available services, such as the installation of the App of the user device or the Internet connectivity and the need for computing resources, the service provider to minimize the requirements that the device required to provide the service The goal is to make the service available to the user.

It is another object of the present invention to provide a method and apparatus for providing a micro-location service suitable for a user's real-time situation (for example, the current user's preferences, intentions, purpose of action, location, etc.).

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned above will be clearly understood by those skilled in the art from the following description. Could be.

In order to achieve the above object, a user-customized service providing method of a terminal according to an embodiment of the present invention includes: generating representative identification information of the terminal; Transmitting user information including representative identification information of the terminal to a server; And advertising the representative identification information of the terminal.

The user information may include information according to a preset condition of the terminal.

In addition, the user information may be generated according to an input signal of a user.

In addition, in order to achieve the above object, a method of providing a user-customized service of a device according to an embodiment of the present invention includes transmitting device information including representative identification information of the device to a server; Detecting representative identification information of the terminal; Transmitting representative sensing information of the detected terminal and representative identification information of the device to the server; And receiving a message including operation information of the device according to the terminal from the server and performing a function according thereto.

In addition, the method for providing a user-customized service of the device, collecting information generated for a specific terminal; And transmitting information generated for the collected specific terminal to the server.

In addition, in order to achieve the above object, a method of providing a user-customized service of a server according to an embodiment of the present invention includes at least one user information including representative identification information of a terminal and at least one including representative identification information of a device. Storing device information; Receiving representative identification information of a terminal detected by the device and representative identification information of the device from a device; Determining operation information of the device according to the representative identification information of the terminal; And transmitting operation information of the device according to the representative identification information of the terminal to the device.

The server may further include receiving user information including representative identification information of the terminal from the terminal; And receiving device information including representative identification information of the device from a device.

In addition, the user information may include different information according to the device.

In addition, the method for providing a user-customized service of the server comprises the steps of receiving information generated about a specific terminal collected by the device from the device; And changing the user information or the device information by using the information generated for the specific terminal.

In addition, to achieve the above object, a terminal according to an embodiment of the present invention, a communication unit for transmitting and receiving signals with the device and the server; And a controller for generating representative identification information of the terminal, transmitting user information including the representative identification information of the terminal to a server, and controlling the representative identification information of the terminal to be advertised. .

In addition, to achieve the above object, a device according to an embodiment of the present invention, a communication unit for transmitting and receiving a signal with a terminal and a server; And transmitting device information including representative identification information of a device to a server, detecting representative identification information of the terminal, transmitting representative detection information of the detected terminal and representative identification information of the device to the server, And a control unit configured to receive a message including operation information of the device from the server and perform a function according to the message.

In addition, the server according to an embodiment of the present invention to achieve the above object, the communication unit for transmitting and receiving signals with the terminal and the device; And at least one user information including representative identification information of the terminal and at least one device information including representative identification information of the device, wherein the representative identification information of the terminal sensed by the device from the device and the representative identification of the device are stored. And a controller configured to receive information, determine operation information of the device according to the representative identification information of the terminal, and transmit operation information of the device according to the representative identification information of the terminal to the device. .

According to one embodiment of the present specification, it is possible to use all the services possible while minimizing the requirements of the service receiver and the service provider.

In addition, according to an embodiment of the present invention, the service available to the user is no longer limited by user device limitations such as the installation of the App of the user device or the Internet connectivity and the need for computational resources. Users can access all available services while minimizing requirements.

In addition, according to an embodiment of the present invention, all kinds of objects that are burdensome to bear considerable computational resources such as a light bulb or a control unit (for example, a CPU, etc.) and a memory, and energy consumption thereof, such as a light bulb or an LFD, may also be managed. If you have it, you can provide customized services to users without much effort and resources.

In addition, according to an embodiment of the present invention, the target part information of the management and indication unit is not directly exposed to the detection and execution unit, and personalized service can be provided to the user without fear of leaking personal information.

In addition, according to an embodiment of the present invention, in providing a micro-location service, the user reflects the user's real-time situation (for example, current user's preference, intention, purpose of action, location, etc.) to the user. It can provide high quality service.

In addition, according to an embodiment of the present invention, the sound transmission independent of the RF signal provides independence and accurate short-range measurement, thereby enabling automatic authentication processing as an important factor in terms of security.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned above may be clearly understood by those skilled in the art from the following description. will be.

1 is a diagram illustrating an example of a beacon service.

2 is a diagram illustrating an example of a short-range user information providing system.

3 is a diagram illustrating an example of an information registration process in a user-customized service providing system according to an exemplary embodiment.

4 is a diagram illustrating an example of a process of providing a user-customized service in a system for providing a user-customized service according to an embodiment of the present invention.

5 is a diagram illustrating another example of an information registration process and a process of providing a user-customized service in a system for providing a personalized service according to an embodiment of the present invention.

6 is a diagram illustrating an example of a method of managing target sub information according to an embodiment of the present invention.

7 is a diagram illustrating an example of a flowchart of a process for providing a user-customized service in a system for providing a user-customized service according to an embodiment of the present invention.

8 is a diagram illustrating an example of a process of delivering a user's real-time situation according to an embodiment of the present invention.

9 is a diagram illustrating an example of a process of confirming a distance and an obstacle by a user terminal simultaneously transmitting a sound and a radio frequency (RF) according to an embodiment of the present invention.

FIG. 10 is a diagram illustrating an example of a method of providing a location-based user-customized micro-location service according to an exemplary embodiment.

11 is a diagram illustrating an example of a process of providing additional information in a user-customized service providing system according to an exemplary embodiment.

12 is a diagram illustrating another example of a process of providing a user-customized service in a system for providing a user-customized service according to an embodiment of the present invention.

13 is an example of block diagram of a target unit according to an exemplary embodiment.

14 is an example of block diagram of a detection and execution unit according to an embodiment of the present invention.

15 is an example of a block diagram of a management and indication unit according to an embodiment of the present invention.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the embodiments of the present disclosure belong and are not directly related to the embodiments of the present specification will be omitted. This is to more clearly communicate without obscure the subject matter of the embodiments of the present disclosure by omitting unnecessary description.

In the following description of the embodiments of the present disclosure, when it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present disclosure, the detailed description thereof will be omitted. Hereinafter, embodiments of the present disclosure will be described with reference to the accompanying drawings. Terms to be described later are terms defined in consideration of functions in the present invention, and may be changed according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the specification.

3 is a diagram illustrating an example of an information registration process in a user-customized service providing system according to an exemplary embodiment.

Referring to FIG. 3, the user-customized service providing system may include at least one target unit 310, at least one management and indicating unit 320, and at least one detection and execution unit 330 and 340. .

The target unit 310 may be various objects, for example, may be in the form of a smart phone, a wearable device, an ID card, a passport case, a hotel access key, and the like. user equipment, such as user equipment and terminal).

The detection and execution units 330 and 340 may be various objects. For example, the detection and execution units 330 and 340 may include a large format display (LFD), a light bulb, a TV, and the like, and may perform various functions according to a user. There is no limit.

The management and indication unit 320 may be a server and / or a gateway.

Referring to FIG. 3, the target unit 310 and the detection and execution units 330 and 340 may register information in the management and instructing unit 320.

First, referring to information registration of the target unit 310, the target unit 310 may include one or more representative identification information. The representative identification information is information for identifying the target unit 310 from another target unit in order to provide a user-customized service according to an exemplary embodiment. For example, the representative identification information may be input to each user device, that is, a manufacturer of the target unit 310 in each device that may be the target unit 310 in the manufacturing process, and may include at least one of numbers, letters, or symbols. It can be configured according to any one combination. Alternatively, the representative identification information may be generated by a specific rule based on various unique identification information obtained after the user initially purchases or obtains a device corresponding to the target unit 310. . The representative identification information thus generated is unique representative identification information exclusive to other representative identification information.

In addition, according to an embodiment, the target unit 310 may update the representative identification information according to various conditions in order to prevent the theft of the representative identification information. Alternatively, according to an embodiment, the target unit 310 may encrypt the representative identification information every time a specific condition occurs, for example, using a specific algorithm such as SHA-1, MD5, and the like. It can be done in the executive or management and direction departments.

According to an embodiment, the target unit 310 may further include various unique identification information having a unique value in addition to the representative identification information. The unique identification information may include, for example, a Uniform Resource Indicator (URL) indicating a specific Internet address, a serial number uniquely assigned to a corresponding target unit 310, a manufacturing number, and an authentication module (SIM) of a wireless cellular network. IMSI and / or TMSI, the unique information of the cellular network device, IMEI, the ESN, and plain text or encrypted electronic information about the retina, fingerprint, and vein distribution of the target 310 owner (user). It may be at least one of an identifier (ID) of a body information, an email, or a social network service (SNS) service account.

As such, the target unit 310 may further include unique representative identification information or at least one unique identification information. Therefore, the target unit 310 may be estimated to be identified with the other target unit or the corresponding target unit 310 according to a specific thing or representative identification information and unique identification information exclusively owned by the thing.

In this case, the target unit 310 may register various information for receiving the user-specific information together with its representative identification information in the management and instructing unit 320. In the present specification, such representative identification information and various types of information registered by the target unit 310 in the management and instructing unit 320 will be referred to as target unit information 315 for convenience. Also, for convenience of description, the target sub information 315 may be used interchangeably with terms such as user terminal information, user device information, terminal information, and user information. The target part information 315 may be stored in a memory of the target part 315.

The target unit information 315 registered by the target unit 310 may be registered in the management and instructing unit 320 in various ways and paths. For example, when the target unit 310 is a user terminal (UE) such as a smart phone or a tablet PC, the user explicitly inputs a preference input for providing user-specific information. The target part information 315 input by the target part 310 to the management and indication part 320 may be registered according to the input information. Alternatively, the target unit 310 collects common propensities of main categories of apps installed on the user device, frequently viewed websites, and the like, and extracts information such as user's preferences based on this information. Together with the target portion information 315 can be registered in the management and instruction unit 320. At this time, the information collection of the target unit 310 may be collected by the user's input, and may be stopped according to the user's input.

According to an embodiment, the management and indication of the target part information 315 and / or the update part 320 may be performed according to a user's input, may be performed according to a predetermined period, or may be performed at a specific time point. Or, it may be made when a specific event occurs. In addition, the target unit information 315 stored in the memory of the target unit 310 may be changed or deleted according to a user input.

For example, the representative identification information of the target unit 310 may be '8643', the preferred color 'blue', preferred brightness '178', gender 'male', age group 'adult' The target part information 315 may be registered in the management and instructing part 320. The target sub information 315 is not limited thereto, and information that may be obtained from information collected according to a user's input or a user's usage pattern may be included therein. For example, the target part information 315 may input that the user prefers a specific brand of clothes, or the target part 310 may target information about a restaurant, etc., which the user prefers according to the user's payment information. It may be estimated by the sub information 315.

Next, referring to information registration of the detection and execution units 330 and 340, the detection and execution units 330 and 340 may include one or more representative identification information. According to an embodiment, the detection and execution unit 330 and 340 may further include various unique identification information having a unique value in addition to the representative identification information. Since this is similar to the representative identification information and the unique identification information described above in the part related to the information registration of the target unit 310, a detailed description thereof will be omitted. However, when representative identification information of the detection and execution units 330 and 340 does not exist, the management and instruction unit 320 may detect the detection and execution units 330 and 340 according to an embodiment. Until 330 and 340 are valid, representative identification information that can be exclusively distinguished from other detection and execution units 330 and 340 may be assigned. For example, the representative identification information may be generated by a combination of at least one of numbers, letters, and symbols, and may be assigned to the detection and execution units 330 and 340, but is not limited thereto.

The detection and execution units 330 and 340 may be identified with the other detection and execution units or the detection and execution units 330 and 340 according to the specific object or the representative identification information and the unique identification information exclusively owned by the object. Can be.

In this case, the detection and execution unit 330 and 340 may register various pieces of information for providing user-specific information together with their representative identification information. In the present specification, such representative identification information and various types of information registered by the detection and execution unit 330 and 340 in the management and indication unit 320 will be referred to as detection and execution unit information 335 and 345 for convenience. In addition, the detection and execution unit information 335 and 345 may be used interchangeably with terms such as thing information and device information. The detection and execution unit information 335 and 345 may be stored in the memory of the detection and execution unit 330 and 340.

The detection and execution unit information 335 and 345 may include information about a category of an object to which the detection and execution unit 330 and 340 belongs and an executable function. 3, the detection and execution units 330 and 340 may be light bulbs and LFDs.

In the case of the detection and execution additional light bulb 330, the detection and execution sub information 335 is '3389' as the representative identification information of the light bulb 330, the type is 'bulb', and the function (for example, color) is 'RBG'. , Function (for example, brightness) may be included as '0 ~ 225'. In the case of the detection and execution unit LFD 340, the detection and execution unit information 345 is '4472' as the representative identification information of the LFD 340, the type is 'LFD', and the function (for example, model gender) is May be included as 'male, female'.

That is, in the case of the light bulb 330, the category of the object to which it belongs is 'light bulb', and the functions that can be performed include a change of color (for example, RBG) and a change of brightness (for example, 0 to 225). The detection and execution unit information 335 including the information of the brightness) may be registered in the management and instructing unit 320 together with its representative identification information. In the case of the LFD 340, the category of the object to which the object belongs is 'LFD', and as a function that can be performed, detection and execution sub-information including information indicating that a male or a female can be selected as a model of an advertisement displayed on the LFD ( 345 may be registered with the management and indication unit 320 along with its representative identification information.

Also, according to an embodiment, the detection and execution unit information 335 and 345 may be registered in the management and indication unit 320 in various ways and paths similarly to the target unit information 315. For example, the manufacturers of the detection and execution units 330 and 340 store in the detection and execution unit information 335 and 345 unique to each detection and execution unit 330 and 340 during the manufacturing process, and then store the information in the detection and execution unit 330 and 340. Through the registration procedure of the management and indication unit 320 can be registered. Alternatively, for example, the detection and execution unit information 335 and 345 may be generated in a manner in which a purchaser (ie, a user) of the detection and execution units 330 and 340 inputs a function that can be performed later through an input. . For example, in the case of the detection and execution unit LFD 340, only the gender of the model displayed by the manufacturer is stored as the detection and execution unit information 345, but the user displays the screen displayed as an input later. Alternatively, it may be added to the detection and execution unit information 345 to provide a function of changing to color.

According to an embodiment, the registration and / or update of the detection and execution unit information 335 and 345 to the management and indication unit 320 may be performed according to a user's input, or may be performed at a predetermined cycle, or specified. This may be done at a point in time, or at the time of occurrence of a particular event. In addition, the detection and execution unit information 335 and 345 registered in the management and registration unit 320 may be updated only when the registered information is changed. In addition, according to an embodiment, the detection and execution unit information 335 and 345 stored in the memory of the detection and execution units 330 and 340 may be changed or deleted according to a user input.

Accordingly, the management and instruction unit 320 may store the received target unit information 315 and the detection and execution unit information 335 and 345 of the target unit 310 according to the representative identification information.

4 is a diagram illustrating an example of a process of providing a user-customized service in a system for providing a user-customized service according to an embodiment of the present invention.

Referring to FIG. 4, the management and indication unit 420 may receive the target unit information 415 and the detection and execution unit information 435 and 445 according to the above information registration procedure and store the representative unit information 415 according to the representative identification information.

Thereafter, the target unit 410 may transmit a signal including its representative identification information, for example. That is, the target unit 410 is a request signal for operating the functions of the detection and execution units 430 and 440 that exist in the vicinity thereof as the preferred function (in the following embodiment, the signal may be used mixed with the message). Can be advertised). The request signal may include information for requesting the detection and execution unit 430 and 440 to provide a personalized service, or may include only representative identification information of the target unit 410.

When the detection and execution units 430 and 440 receive the representative identification information of the target unit 410 transmitted by the target unit 410, the detection and execution unit 430 and 440 may display the representative identification information of the target unit 410 detected together with its representative identification information. It may transmit a signal or message to the management and indication unit 420.

Referring to FIG. 4, the target unit 410 may advertise its representative identification information. In this case, the representative identification information may include information indicating that '8643'. In this case, the first detection and execution unit 430 and the second detection and execution unit 440 may detect the representative identification information of the target unit 410. In the drawing, two detection and execution units 430 and 440 show an example of detecting representative identification information of the representative unit 410. However, the present invention is not limited thereto and may include two or more representative units and one detection and execution unit. Or three or more.

The first detection and execution unit 430 and the second detection and execution unit 440 manage and indicate each representative identification information together with the representative identification information '8643' of the detected target unit 410. ) Can be sent. That is, the first detection and execution unit 430 transmits a signal including its representative identification information '3389' together with the representative identification information '8643' of the target unit 410 to the management and indication unit 420, The management and instructing unit 420 can determine which detection unit has detected which target unit. Similarly, the second detection and execution unit 440 may transmit a signal including its representative identification information '4472' along with the representative identification information '8643' of the target unit 410 to the management and indication unit 420. have.

The management and instruction unit 420, which has received the representative identification information of the detection and execution unit 430, 440 together with the representative identification information of the target unit 410 from the detection and execution unit 430, 440, The target unit information 415 of the target unit 410 corresponding to the representative identification information may be detected. Thereafter, the management and instruction unit 420 detects and executes the detection and execution unit 430 by using the representative identification information of the detection and execution units 430 and 440 which have transmitted information including the representative identification information of the target unit 410 to them. And 440 may detect and execute part information 435 and 445. The detected target part information 415 and the detection and execution part information 435 and 445 can be processed to instruct the corresponding detection and execution part 435 and 445 and other specific detection and execution parts to perform work. have. In this case, the specific detection and execution unit may be at least one of other detection and execution units within a threshold distance from the detected detection and execution units 430 and 440 or a detection and execution unit that is expected to detect the corresponding target unit later.

In addition, the management and instructing unit 420 performs a variety of complex operations to quickly process the information for each of the information transmitted by a large number of detection and execution unit (430, 440) to detect and execute the corresponding ( 430, 440 may be transmitted.

In addition, the detection and execution units 430 and 440 that have received a signal to be performed from the management and instructing unit 420 may perform a function according to an execution command included in the signal.

Referring to FIG. 4, the representative detection information '3389' of the first detection and execution unit 430 is represented together with the representative identification information '8643' of the target unit 410 from the first detection and execution unit 430. The management and instructing unit 420 receiving the included signal may detect the target sub information 415 corresponding to the representative identification number '8643' from the stored at least one target sub information. In addition, the detection and execution unit information 435 corresponding to the representative identification number '3389' may be detected from the stored at least one detection and execution unit information. In this case, the management and indication unit 420 may recognize through the target unit information 415 of the target unit 410 that the preferred color is blue and the preferred brightness is 150. In addition, through the detection and execution unit information 435 of the first detection and execution unit 430, it may be recognized that a function that may be performed is a light bulb that is a color change and a brightness change. Based on this information, the management and instructing unit 420 sets a signal to the first detection and execution unit 430 to set the color to blue and the brightness to 150. 430 may be sent.

In addition, the management and instructing unit 420 may represent the representative identification information '4472' of the second detection and execution unit 440 together with the representative identification information '8643' of the target unit 410 from the second detection and execution unit 440. When receiving a signal including a, the management and indication unit 420 may detect the target sub-information 415 corresponding to the representative identification number '8643' of the at least one stored target sub-information. In addition, the detection and execution unit information 445 corresponding to the representative identification number 4472 ′ among the stored at least one detection and execution unit information may be detected. In this case, the management and indication unit 420 may recognize that the gender is male and the age group is adult through the target unit information 415 of the target unit 410. The detection and execution unit information 445 of the second detection and execution unit 440 may recognize that the function to be performed is an LFD in which advertisements for the same product are prepared as models of two genders, respectively. Based on this information, the management and instructing unit 420 synthesizes the fact that the human being generally prefers the opposite sex to the same sex according to the pre-stored judgment criteria, and prepares the two detection and execution units 440. It may be determined that displaying female model advertisements among the species advertisements is appropriate. In addition, the management and indication unit 420 may transmit a signal including information indicating to display an advertisement that is a female advertisement model to the second detection and execution unit 440.

As shown in FIG. 4, when one target unit 410 is detected by the plurality of detection and execution units 430 and 440, the management and instructing unit 420 performs various and complicated computational tasks. By performing the processing on the information transmitted by each of the plurality of detection and execution unit (430, 440) to transmit a signal including information on the function to perform to the detection and execution unit (430, 440). have.

In addition, although not shown, in the example illustrated in FIG. 4, representative identification information that the target unit 410 has advertised did not sense around the first detection and execution unit 430, or soon, There may be a third detection and execution portion that is expected to detect the target portion 410. At this time, the management and indication unit 420 transmits a signal instructing the first detection and execution unit 430 to set the color and the brightness of the bulb as described above, and at the same time the first detection and execution unit 430 A signal for performing a specific function may also be transmitted to the third detection and execution unit in the vicinity. For example, the third detection and execution additional TV, and the channel changeable information may be registered in the management and indicating unit 420. In this case, according to the target part information 415 of the target part 415, the management and indication unit 420 may recognize that the gender is male, and in the case of the male, the management and instruction unit 420 may be interested in sports channels. 3 A signal for instructing the detection and execution unit to change the channel into a sports channel can be transmitted. In this case, although the third detection and execution unit has not detected the target unit 410, the management and indicating unit 420 may provide a service suitable for the user of the target unit 410.

In this case, the surrounding detection and execution unit may mean a detection and execution unit within a critical distance. According to an embodiment, the management and instruction unit 420 may include information on the positions of the detection and execution units 430 and 440 in the detection and execution unit information 435 and 445. Alternatively, the detection and execution unit information 435 and 445 may have representative identification information of other detection and execution units within a predetermined distance located around the detection and execution units 430 and 440 as related values.

5 is a diagram illustrating another example of an information registration process and a process of providing a user-customized service in a system for providing a personalized service according to an embodiment of the present invention.

Referring to FIG. 5, similar to that described in the section related to FIG. 3, the target unit 510 may transmit the target unit information 515 including representative identification information of the target unit 510 to the management and instructing unit 520. You can register. In addition, the detection and execution unit 530, 540 may also register the detection and execution unit information 535, 545 including representative identification information of the detection and execution unit 530, 540 with the management and instruction unit 520. have.

In this case, the detection and execution unit 530, 540 may be provided to the target unit information 515 of the target unit 510 and the detection and execution unit information 535, 545 of the detection and execution unit 530, 540. Information may be collected and accumulated in the management and indication unit 520. That is, the detection and execution units 530 and 540 may transmit information to the management and indicating unit 520 to change or update the target sub- government 515 of the target unit 510 according to the function performed by the detection and execution unit 530 and 540. . In other words, the management and indication unit 520 may collect information that frequently occurs for the specific target unit 510 and the detection and execution units 530 and 540.

Referring to FIG. 5, the second detection and execution unit 540 may be a checkout counter. At this time, when the settlement of the goods occurs at the cash register, the second detection and execution unit 540 is a mark of the network signal strength or other degree of proximity or more than a predetermined threshold that the second detection and execution unit 540 can recognize. Representative identification information of one or more target units 510 having a predetermined value or more may be sensed. In this case, the target unit 510 may advertise its representative identification information.

Thereafter, the second detection and execution unit 540 may recognize the second detection and execution unit 540 such as the representative identification information of the detected target unit 510, the paid product information, and the time when the payment occurred. And the representative identification information of the second detection and execution unit 540 may be transmitted to the management and indication unit 520. For example, when the cold coffee is settled in the second detection and execution unit 540, the second detection and execution unit 540 represents the representative of the target unit 510 detected by the management and instructing unit 520. The identification number '8745', its representative identification number '1234', and information that the cold coffee has been paid may be transmitted to the management and indication unit 520.

Accordingly, the management and indication unit 520 may change or update the target unit information 515 of the target unit 510 using the received information. For example, the management and instructing unit 520 that receives the information indicating that the cold coffee payment is made by the target unit 510 from the second detection and execution unit 540, the preferred beverage is included in the target unit information 515. It can be added to indicate that the coffee is 'coffee' and the temperature of the preferred beverage is 'cold'.

Meanwhile, according to an exemplary embodiment, only the information frequently generated from the detection and execution units 530 and 540 by the management and instruction unit 520 is the target unit information 515 and / or the detection and execution unit information 535 and 545. You can also change). In this case, whether information is frequently generated may be a case of more than a preset threshold. Alternatively, the threshold value changed according to a user input or the detection and execution units 530 and 540 may be determined according to a threshold value set differently according to the type.

The information collected directly or indirectly by the target unit 510 and information collected by the detection and execution units 530 and 540 are accumulated in the management and instructing unit 520, and the information is accumulated in the detection and execution unit. When the detection unit 530 or 540 recognizes the specific target unit 510, the detection and execution unit 530 or 540 may be used to determine an operation to be performed.

For example, in the second detection and execution unit 540, the 'cold coffee' is frequently settled by the target unit 510, and the preferred beverage is 'coffee' in the target unit information 515, and the temperature of the preferred beverage is For example, suppose that information is added to indicate 'cool'. In this case, before the information is added, the target part information 515 includes only that the gender is 'male', so that the first detection and execution unit 530 detects representative identification information of the target part 510. In this case, the management and instruction unit 520 has been instructed to simply display 'any advertisement of the female model'. However, when the information indicating that the target unit 510 prefers 'cold coffee' is included in the target unit information 515 by the second detection and execution unit 540, the first detection and execution unit 530 is again. When detecting the representative identification information of the target unit 510, the management and indicating unit 520 may specifically instruct to display 'cold coffee advertisement of the female model'.

In this case, the detection and execution units 530 and 540 may be adaptively operated according to the changed preferences of the user 510.

Meanwhile, according to an exemplary embodiment, the management and instructing unit 520 may also obtain information on what products are sold a lot during a specific time period in the second detection and execution unit 540. The management and indication unit 520 may use the information to set the functions of the other detection and execution unit 530. For example, when a lot of payment for 'cold coffee' is made in the second detection and execution unit 540 between 1 pm and 2 pm, the information may be transmitted to the management and indication unit 520. The management and indication unit 520 may transmit a signal for performing a 'cold coffee' advertisement to the LFD which is the first detection and execution unit 530 between 1 pm and 2 pm according to the information.

6 is a diagram illustrating an example of a method of managing target sub information according to an embodiment of the present invention.

In the process of determining the execution command to be transmitted to the management and instruction addition detection and execution unit, in using each target unit information and the detection and execution unit information, some information of the target unit information indicates an instruction for a specific detection and execution unit. Can only be used to make a decision.

For example, suppose there are two competing detection and execution units. In this case, when there is information accumulated for the same target unit by each detection and execution unit, it is not desired that the information accumulated by the detection unit is used in the process of determining an instruction to be transmitted to the competition detection and execution unit. Or if the specific information collected by the detection and enforcement unit for that part is information that must be collected under the explicit permission of the object, this also should be used only in the determination of instructions to the detection and execution part that has obtained such permission. Can be.

Therefore, there may be a method of restricting the management and the instruction unit to use the corresponding information only in determining the instruction for the specific detection and execution unit according to each information unit of the management and instruction unit.

Referring to FIG. 6 as an example, there may be a structure of a local management and indication unit, where only one or more specific detection and execution units can be stored, and the management and instruction unit can only access decisions and instructions by the detection and execution unit. In this case, the information on the target unit may be stored and managed separately for each region management and instruction unit, and the execution command for the target unit may be determined and indicated accordingly.

In detail, when the target unit 610 exists, the target unit basic information 625 of the target unit 610 may be stored in the management and instructing unit 620. In this case, there may be a case in which some information of the target unit desired to be used only in each detection and execution unit (not shown) exists. For example, there may be a first detection and execution unit and a second detection and execution unit, and the two detection and execution units may be in competition with each other. Alternatively, as described above, there may be information that requires each user's explicit permission.

In this case, the first detection and execution unit may acquire information that the user of the target unit 610 frequently drinks cold beverages. Alternatively, in the process of registering the target unit information in the management and instructing unit 620, the target unit 610 may be used only in the process of determining a command for the first detection and execution unit for the information of frequently drinking cold beverages. Registration may also be performed including information. In this case, a separate first area management and indicating unit 630 may exist for the first detection and execution unit, and the first area management and indicating unit 630 may store additional information 635 of the target unit. Further, when the first detection and execution unit detects the target unit 610, in determining the command for the first detection and execution unit, the additional information 635 of the target unit stored in the first area management instruction unit 630. Can be used.

Similarly, the second detection and execution unit may obtain information indicating that the user of the target unit 610 prefers coffee. In this case, a separate second area management and indicating unit 640 may exist for the second detection and execution unit, and the second area management and indicating unit 640 may store additional information 645 of the target unit. Further, when the second detection and execution unit detects the target unit 610, in determining the command for the second detection and execution unit, the additional information 645 of the target unit stored in the second area management instruction unit 640 is determined. Can be used.

In the drawing, an example of registering and storing the target part additional information 635 and 645 for each detection and execution unit in the separate area management and instructing unit 630 and 640 is not limited thereto. For example, one management and indicating unit 620 may store the target unit additional information 635 and 645 together with the target unit basic information 625 of the target unit 610. In this case, the target additional information 635, 645 may further include information on the detection and execution unit that may use the target additional information 635, 645. Of course, even if the local management and indicating section (630, 640) separately exists, the target additional information (635, 645) is the information on the detection and execution unit that can use the target additional information (635, 645) It may be further included.

7 is a diagram illustrating an example of a flowchart of a process for providing a user-customized service in a system for providing a user-customized service according to an embodiment of the present invention.

Referring to FIG. 7, in operation 710, the target unit may register target unit information in the management and indication unit. In addition, the detection and execution unit may register the detection and execution unit information with the management and instruction unit. Since a detailed description thereof has been described above, a detailed description thereof will be omitted.

In operation 720, the target unit may transmit (or advertise) a signal including representative identification information of the target unit, and the detection and execution unit may detect the representative identification information of the transmitted target unit. When the detection and execution unit detects the representative identification information of the target unit, the representative identification information of itself (ie, the detection and execution unit) together with the detected representative identification information of the target unit may be transmitted to the management and indication unit. Since a detailed description thereof has been described above, a detailed description thereof will be omitted.

In operation 730, the management and indication unit may determine whether representative identification information of the target unit received from the detection and execution unit and representative identification information of the detection and execution unit are stored. If the representative identification information of the received target unit and the representative identification information of the detection and execution unit are not stored, the operation ends.

However, when the received representative identification information of the target unit and the representative identification information of the detection and execution unit are stored, in step 740, the management and indication unit performs operations to be performed by the detection and execution unit based on the target unit information and the detection and execution unit information. You can decide. Since a detailed description thereof has been described above, a detailed description thereof will be omitted.

In operation 750, the management and indication unit may process a command for a task to be performed by the detection and execution unit in a form that the detection and execution unit can understand, and then transmit a signal including this information to the detection and execution unit.

Accordingly, in operation 760, the detection and execution unit may perform an operation according to the instructions of the management and indication unit.

On the other hand, the user terminal, that is, providing the customized service by transmitting the representative identification information of the target unit may be utilized to provide useful information and services to the user without the explicit request of the user. In this case, according to an embodiment, the user terminal provides the identification information (for example, representative identification information of the target unit) to the gateway, and the gateway provides the identification information of the user terminal to a server containing information about the user. The user information request signal may be transmitted. The gateway may also receive user information related to identification information of the user terminal transmitted from the server and provide information and services according to the purpose of the gateway. In this case, the identification information of the user terminal and the information of the server storing the user information may be information generated before the gateway requests the user information. Therefore, a method for providing a micro-location service suitable for a user's real time situation (for example, the current user's preference, intention, purpose of action, location, etc.) will be described.

According to an embodiment of the present invention, there is provided a method for providing a location-based user-customized micro-location service, including: detecting and transmitting a real-time situation of a user; Simultaneously transmitting to confirm the distance and obstacles, the gateway device determines the behavior according to the user's real-time situation, and the process of delivering information to the user terminal or providing a service through the implementer. Hereinafter, this will be described in detail.

8 is a diagram illustrating an example of a process of delivering a user's real-time situation according to an embodiment of the present invention.

Referring to FIG. 8, the user 810 may directly input his or her own information and information on a sign, intention, purpose of action, and location to the server 830. Alternatively, short-term and / or temporary operations may be stored in the user terminal 820 according to the type of information observed by the user terminal 820 by observing the operation of the user 810. In addition, the user terminal 820 may transmit a storage message including information on the operation to the server 830 to store the periodic and / or repetitive operation in the server 830.

9 is a diagram illustrating an example of a process of confirming a distance and an obstacle by a user terminal simultaneously transmitting a sound and a radio frequency (RF) according to an embodiment of the present invention.

Referring to FIG. 9A, when the user terminal 910 simultaneously transmits the sound 930 and the RF 940, the gateway 920 may transmit the user terminal 910 and the gateway through the time difference of arrival of each signal. The distance between 920 can be measured.

However, as shown in FIG. 9B, when an obstacle 950 such as a wall or glass exists between the user terminal 910 and the gateway 920, the sound may have an obstacle transmittance such as a wall or glass. It may be relatively low compared to RF. Therefore, the gateway 920 may receive RF but not sound. In this case, the gateway 920 may determine that an obstacle 950 such as a wall or glass exists between the gateway 920 and the user terminal 910.

FIG. 10 is a diagram illustrating an example of a method of providing a location-based user-customized micro-location service according to an exemplary embodiment.

Referring to FIG. 10, the gateway 1020 may receive identification information, short term and / or temporary symbol information from the user terminal 1010. Then, the user terminal 1010 may determine whether the spatial separation by the distance and obstacles through the sound and the RF signal simultaneously transmitted to the gateway 1020 (1). The gateway 1020 may receive periodic and / or repetitive symbol information through various types of queries to the server 1030 based on short / temporal symbol information and distance / spatial separation information (2). Thereafter, according to an embodiment, the gateway 1020 may transmit the collected information to the user terminal 1010 (3). Alternatively, the gateway 1020 may select an operator (for example, a light bulb as shown in FIG. 10) suitable for the location of the user terminal 1010 to provide a service. For example, according to the location of the user terminal 1010, the gateway 1020 may instruct an operation of changing a setting according to the real-time situation information of the user with respect to a bulb close to the user terminal 1010. That is, the brightness of the bulb close to the user terminal 1010 may be adjusted to the brightness that the user prefers or to change the color of the bulb.

For example, the gateway 10 10 may discover a user by the user terminal 1010 advertizing the identification information by BLE. After discovery, if a short / temporary sound signal is received at the gateway 1020, it may execute some special action / execution (eg, opening a locked door). Alternatively, by measuring the distance by sound, different information may be sent from a server for each distance to provide a differentiated service.

Hereinafter, an additional information providing process according to an exemplary embodiment of the present invention will be described with reference to FIG. 11. For example, the additional information may include a push service, coupon information, map information, and the like. Push service is a technology that provides the latest information automatically or periodically for a list of information that the user is interested in, and means a technology that is automated to receive specific information even if the user does not artificially request the information each time. In the following, the additional information is mainly described as an example of push information. It does not limit additional information to push information.

11 is a diagram illustrating an example of a process of providing additional information in a user-customized service providing system according to an exemplary embodiment.

Referring to FIG. 11, the system for providing a personalized service provides at least one target unit 1110, at least one management and indicating unit 1120, at least one detection and execution unit 1140, and at least one additional information. Server 1150 may include. Each component 1110, 1120, 1140, and 1150 is conceptual and may be composed of a plurality of devices. In addition, the detection and execution unit 1140 may be configured separately from the detection device 1141 responsible for the detection function and the execution device 1143 for the execution function. The detection device 1141 and the execution device are not included in the detection and execution unit 1140, but may be configured as separate entities.

One component may consist of another component and physically one device. Accordingly, the detection and execution unit 1140 and the management and indication unit 1120 may be physically the same device.

The target unit 1110 and the detection and execution unit 1140 may support a service for providing additional information. The service for providing additional information may include a push service. The additional information providing server 1150 may be a separate entity from the detection and execution unit 1140, or may be included in the detection and execution unit 1140.

Thus, the configuration of the user-customized service providing system described in FIG. 11 may be equally applied to the other embodiments described above.

The management and instruction unit 1120 may receive the target unit information 1115 and the detection and execution unit information 1135 and 1145 according to the above-described information registration procedure and store them in accordance with the representative identification information.

Thereafter, the target unit 1110 may transmit a signal including its representative identification information, for example. That is, the target unit 1110 is a request signal for operating the function of the detection and execution unit 1140 present in the vicinity of the user's preferred function (in the following embodiment, the signal may be used mixed with the message). ) Can be advertised. The request signal may include information for requesting the detection and execution unit 1140 to provide a personalized service or may include only representative identification information of the target unit 1110. For example, the representative identification information 8643 is transmitted.

When the detection and execution unit 1140 receives the representative identification information of the target unit 1110 transmitted by the target unit 1110, the detection and execution unit 1140 includes representative identification information of the target unit 1110 detected along with its representative identification information. The signal or message may be transmitted to the management and indication unit 1120. The detection and execution unit 1140 transmits a signal including its representative identification information 4412 to the management and indicating unit 1120 together with the representative identification information 8643 of the target unit 1110, so that any detection and execution unit can detect which target unit. The management and instructing unit 1120 may determine whether the detection has been made. The operation of the detection and execution unit 1140 described above may be performed by the detection device 1141. When the detection device 1141 and the execution device 1143 are provided separately from the detection and execution unit 1140, or the detection device 1141 and the execution device 1143 are separate objects other than the detection and execution unit 1140. In this case, the operation of receiving the representative identification information of the target unit 1110 and transmitting the representative identification information of the target unit 1110 and its own representative identification information to the management and indicating unit 1120 is performed by the detection device 1141. Can be executed by

The management and instructing unit 1120, which has received the representative identification information of the detection and execution unit 1140 together with the representative identification information of the target unit 1110 from the detection and execution unit 1140, is added to the representative identification information of the received target unit. The target unit information 1115 of the corresponding target unit 1110 may be detected. Thereafter, the management and instruction unit 1120 uses the representative identification information of the detection and execution unit 1140 that has transmitted information including the representative identification information of the target unit 1110 to the detection and execution unit 1140. The detection and execution unit information 1145 may be detected. In addition, the detected target part information 1115 and the detection and execution part information 1145 may be processed to indicate a task to be performed by the detection and execution part 1145 and other specific detection and execution parts. For example, it may indicate a task of providing additional information or a task of providing a push service.

The management and indication unit 1120 may recognize that the gender is male and the additional information A ID is chulsoo through the target unit information 1115 of the target unit 1110. The additional information A ID may include, for example, an identifier of the target unit 1110 or the target sub user of the additional information providing server 1150 (for example, push server A). In addition, the management and instruction unit 1120 is an LFD in which advertisements for the same product are prepared as models of two genders through the detection and execution unit information 1145 of the detection and execution unit 1140, respectively. As you can see, it supports the push function. It can be seen that the push function provides push services through A server, B server, and C server. In this case, the push method for each server may be different from the push operation server, the push service operation method may be different. For example, the push method may include a method such as google cloud messaging (GCM) and apple push notification (APNs), but is not limited thereto.

The management and indication unit 1120 may transmit the indication information to the detection and execution unit 1140 based on the target unit information 1115 and the detection and execution unit information 1145.

On the other hand, when the detection device 1141 and the execution device 1143 are provided separately from the detection and execution unit 1140, or the detection device 1141 and the execution device 1143 are not the detection and execution unit 1140 but separately. In case of the entity, the management and indication unit 1140 may transmit the indication information to the execution device 1143. The execution device 1143 may perform a corresponding operation based on the indication information received from the management and indication unit 1120. In the following description, the detection and execution unit 1140 receives instruction information from the management and instruction unit 1120 as an example.

The management and indication unit 1120 may transmit, to the detection and execution unit 1140, the indication information indicating to display an advertisement for the female model to the detection and execution unit 1140 based on the identified information. For specific operation, refer to the operation of the foregoing embodiment.

In addition, the management and indication unit 1120 may transmit the indication information indicating to transmit additional information to the detection and execution unit 1140 based on the identified information. The message indicating to transmit the additional information may be information indicating push information transmission or indication information related to push information transmission. The indication information related to push information transmission may be information used for push information transmission. The management and indication unit 1120 may instruct to provide additional information with a corresponding ID through A push, based on the target unit information 1115 of the target unit 1110. The indication information may indicate that the additional information is to be provided as the additional information ID of the target unit 1110. For example, the additional information ID may be a push service ID. That is, indication information indicating to provide a push service to a device or a user corresponding to the push service ID may be transmitted to a server providing a push function.

The detection and execution unit 1140 may control an operation of the detection and execution unit 1140 based on the indication information received from the management and instructing unit 1120. For example, the detection and execution unit 1140 may display an advertisement for the female model. In addition, the detection and execution unit 1140 may perform an operation for a push service.

In operation for a push service, the detection and execution unit 1140 may transmit indication information instructing to transmit the push information to the target unit 1110 to the additional information providing server 1150 providing a push function. That is, the detection and execution unit 1140 may transmit the indication information instructing to transmit the push information to the additional information ID (in the embodiment, chulsoo) of the target unit 1110. In an embodiment, the additional information providing server 1150 may be an A server providing a push function or an additional information A providing server.

The push information may be related to a service provided by the detection and execution unit 1140. For example, it is assumed that the detection and execution unit 1140 displays an advertisement for a specific product based on the target unit information 1115 of the target unit 1110. In this case, the push information may be push information for the specific product. For example, the push information may include information on the specific product (product details such as price, release date, manufacturing date, etc.), store information (business hours information, location information, discount information, etc.) for purchasing the specific product, Coupon information (discount coupon) for the specific product may be included, but is not limited thereto.

The additional information providing server 1150 may be configured as a separate entity from the detection and execution unit 1140 or may be provided in the detection and execution unit 1140. In addition, the detection and execution unit 1140 may use the additional information providing server 1150. When the additional information providing server 1150 and the detecting and executing unit 1140 are configured as separate entities, the additional information transmitting instruction information transmitted by the detecting and executing unit 1140 is the additional information providing server 1150. Can be sent to.

When the additional information providing server 1150 is provided in the detection and execution unit 1140, the additional information providing server 1150 provided in the detection and execution unit 1140 indicates to provide additional information. The indication information may be transmitted to the entity for controlling the additional information providing server 1150 or the additional information providing server 1150 in the detection and execution unit 1140.

According to a further embodiment, the indication information for providing the additional information may be transmitted to the additional information providing server 1150 without passing through the detection and execution unit 1140. For example, the management and instructing unit 1120 directly provides additional information providing server 1150 without going through the detecting and executing unit 1140 for indicating information related to providing additional information transmitted to the detecting and executing unit 1140. ) Can be delivered.

The additional information providing server 1150 may provide additional information to a user or device having a corresponding ID based on the additional information transmission indication information. For example, additional information may be provided to a user or device (target portion 1110) with an ID chulsoo. The additional information may be push information. The target unit 1110 provides a function for receiving additional information. For example, the target unit 1110 may set a push and receive push information according to the set push. For example, the push method may include a method such as google cloud messaging (GCM) and apple push notification (APNs), but is not limited thereto. The additional information providing server 1150 and the target unit 1110 may provide the additional information using a public communication network. The additional information providing server 1150 and the target unit 1110 may be directly connected to receive push information. Various communication methods such as Wi-Fi, Wi-Fi Direct, Bluetooth, and device to device may be applied to the direct connection, but are not limited thereto.

When the additional information providing server 1150 is provided inside the detection and execution unit 1140, the detection and execution unit 1140 may directly connect with the target unit 1140 to provide push information. . Various communication methods such as Wi-Fi, Wi-Fi Direct, Bluetooth, and device to device may be applied to the direct connection, but are not limited thereto.

The target unit 1110 may support additional information provision service or push service. When the target unit 1110 supports the additional information providing service or the push service, the push information received from the additional information providing server 1150 may be received and the received information may be utilized.

12 is a diagram illustrating an example of a process of providing additional information in a user-customized service providing system according to an exemplary embodiment.

Referring to FIG. 12, the user-customized service providing system may include at least one target unit 1210, at least one higher management and indicating unit 1220, and at least one detection and execution unit 1240. The detection and execution unit 1240 may include a detection device 1241 in charge of a detection function, an execution device 1243 in charge of an execution function, and a management and indication unit 1250.

The management and instruction unit 1250 may receive the target unit information 1215 and the detection and execution unit information 1235 and 1245 according to the above-described information registration procedure and store the representative unit information 1215 and the representative identification information. The higher management and instruction unit 1220 may receive the target unit information 1225 and the detection and execution unit information 1227 according to the above-described information registration procedure and store the representative unit information 1225 according to the representative identification information.

The target unit 1210 may transmit a signal including its representative identification information, for example. For example, the representative identification information 8643 is transmitted.

When the detection device 1241 of the detection and execution unit 1240 receives the representative identification information of the target unit 1210 transmitted by the target unit 1210, the detection device 1241 of the detection unit 1210 detects the target unit 1210 with its own representative identification information. The signal or message including the representative identification information may be transmitted to the management and indication unit 1250. For example, the detection device 1241 transmits a signal including its representative identification information 4412 to the management and indicating unit 1250 together with the representative identification information 8643 of the target unit 1210, so that any detection and execution unit The management and indicating unit 1250 may determine whether the target unit has been detected.

The management and instructing unit 1250, which has received the representative identification information of the detection and execution unit 1240 together with the representative identification information of the target unit 1210 from the detection device 1241, transmits the management and instructing unit 1220 to the management and indicating unit 1220. The indication unit 1250 may transmit information indicating that the target unit 1210 has been found. For example, the management and indication unit 1250 may transmit information indicating that the identification information 4412 has found the identification information 8643 to the higher management and indication unit 1220.

The higher management and instruction unit 1220 may detect the target unit information 1225 of the target unit 1210 corresponding to the representative identification information of the received target unit based on the information received from the detection and execution unit 1240. have. Further, the upper management and instructing unit 1220 uses the representative identification information of the detection and execution unit 1240 that has transmitted information including the representative identification information of the target unit 1210 to the corresponding detection and execution unit 1240. The detection and execution unit information 1227 can be detected. The detected target part information 1225 and the detection and execution part information 1227 are processed to identify the target part 1210 related information corresponding to the detection and execution part 1240, and to identify the identified information. The detection and execution unit 1240 may transmit the data. For example, referring to the detection and execution unit information 1227, it can be seen that the detection and execution unit 1240 is associated with an A store. In addition, referring to the target part information 1225, it can be seen that the target part 1210 has an A store ID (chulsoo) as information on the A store. Based on this, the higher management and indication unit 1220 may transmit information indicating that the A store ID of 8643 is chulsoo to the detection and execution unit 1240.

Information transmitted from the higher management and instructing unit 1220 to the detection and execution unit 1240 may be processed in the management and instructing unit 1250. The management and instruction unit 1250 may detect target unit information 1215 of the target unit 1210 and detection and execution unit information 1245 of the detection and execution unit 1240. The management and instruction unit 1250 may determine an execution operation based on the detected target unit information 1215, the detection and execution unit information 1245, and the information received from the upper management and instruction unit 1220. For example, you may decide to provide ID chulsoo with an advertisement for a men's A store.

The management and instruction unit 1250 may transmit the determined execution operation instruction information to the execution device 1243. For example, the instruction information for instructing ID chulsoo to provide a product advertisement of the male A store may be transmitted to the execution device 1243.

The execution device 1243 may execute an operation corresponding to the indication information based on the indication information received from the management and indication unit 1250. For example, a screen may be displayed to the ID chulsoo to advertise the goods of the men's A store.

13 is an example of block diagram of a target unit according to an exemplary embodiment.

Referring to FIG. 13, a target unit according to an embodiment of the present invention may include a communication unit 1310 and a controller 1320 for controlling overall operations of the target unit.

The controller 1320 of the target unit controls the target unit to perform any one of the above-described embodiments. For example, the control unit 1320 generates representative identification information of the target unit, transmits target unit information including the representative identification information of the target unit to the management and instructing unit, and advertises the representative identification information of the target unit ( advertise). The user information may include information according to a preset condition of the target unit. In addition, the user information may be generated according to an input signal of a user.

In addition, the controller 1320 may control to perform encryption so that only authorized subjects can inquire representative identification information of the subject unit. That is, the target unit may generate and transmit encrypted representative identification information. In this case, only a predetermined target (permitted, authorized) may query the representative identification information of the target unit.

In addition, the communication unit 1310 of the target unit transmits and receives a signal in accordance with any one of the above-described embodiments. For example, the communication unit 1310 may transmit the target unit information to the management and instructing unit, and may advertise representative identification information of the target unit.

In addition, although not shown, the target unit may further include a memory, an input unit, and the like. The memory may store target part information of the target part. The input unit may instruct the control unit 1320 to perform the target unit specific operation according to a user input.

14 is an example of block diagram of a detection and execution unit according to an embodiment of the present invention.

Referring to FIG. 14, the detection and execution unit according to an embodiment of the present invention may include a communication unit 1410 and a controller 1420 for controlling the overall operations of the detection and execution unit.

The control unit 1420 of the detection and execution unit controls the detection and execution unit to perform any one of the above-described embodiments. For example, the controller 1420 transmits detection and execution unit information including representative identification information of the detection and execution unit to the management and instructing unit, detects representative identification information of the target unit, and represents representative identification information of the detected target unit. And transmit representative identification information of the detection and execution unit to the management and instructing unit, and receive a message including operation information of the detection and execution unit according to the target unit from the management and instructing unit to perform a function accordingly. Can be controlled.

In addition, the controller 1420 may collect information generated for a specific target unit and control to transmit the information generated for the collected specific target unit to the management and indication unit.

In addition, the controller 1420 may control to detect the representative identification information of the target unit by decrypting the encrypted representative identification information of the target unit. That is, when the target part transmits the encrypted representative identification information, the controller 1420 may decrypt the encrypted information. The key used for encryption and decryption may be set in advance between the target unit and the detection and execution unit.

In addition, the communication unit 1410 of the detection and execution unit transmits and receives a signal in accordance with any one of the above-described embodiments. For example, the communication unit 1410 transmits detection and execution unit information to the management and instructing unit, and transmits representative identification information of the detected target unit and representative identification information of the detection and execution unit to the management and instructing unit, A message including operation information of the detection and execution unit may be received from the management and indication unit.

In addition, although not shown, the detection and execution unit may further include a memory, an input unit, and the like. The memory may store detection and execution unit information of the detection and execution unit and representative identification information of the target unit detected by the memory. The input unit may instruct the control unit 1420 to perform the detection and execution addition specific operation according to a user input.

15 is an example of a block diagram of a management and indicating unit according to an embodiment of the present invention.

Referring to FIG. 15, the management and indication unit according to an embodiment of the present invention may include a communication unit 1510 and a controller 1520 for controlling the overall operations of the management and indication unit.

The control unit 1520 of the management and instructing unit controls the management and instructing unit to perform any one of the above-described embodiments. For example, the control unit 1520 stores at least one target unit information including representative identification information of the target unit and at least one detection and execution unit information including representative identification information of the detection and execution unit, and detects and executes the unit. Receiving representative identification information of the target unit detected by the detection and execution unit and representative identification information of the detection and execution unit, determining operation information of the detection and execution unit according to the representative identification information of the target unit, and identifying the representative of the target unit The operation information of the detection and execution unit according to the information may be controlled to be transmitted to the detection and execution unit.

The control unit 1520 receives user information including representative identification information of the target unit from a target unit, and receives detection and execution unit information including representative identification information of the detection and execution unit from a detection and execution unit. Can be controlled. The user information may include different information according to the detection and execution unit.

In addition, the controller 1520 receives information generated for the specific target unit collected by the detection and execution unit from the detection and execution unit, and uses the information generated for the specific target unit to receive the user information or Control to change the device information. The operation information of the detection and execution unit according to the representative identification information of the target unit may include a push service provision instruction operation according to the representative identification information of the target unit.

In addition, the controller 1520 may control to store the device information by decoding if the representative identification information of the target unit received from the detection and execution unit is not decoded.

In addition, the communication unit 1510 of the management and indication unit transmits and receives a signal according to the operation of any one of the above-described embodiments. For example, the communication unit 1510 receives target unit information including representative identification information of the target unit from the target unit, and detection and execution unit information including representative identification information of the detection and execution unit from the detection and execution unit. Can be received. The operation information of the detection and execution unit may be transmitted to the detection and execution unit.

In addition, although not shown, the management and indication unit may further include a memory, an input unit, and the like. The memory may store target unit information of the target unit, management and indication unit information of the management and indication unit, representative identification information of the received target unit, and representative identification information of the detection and execution unit. The input unit may instruct the control unit 1320 to perform the management and instruction addition specific operation according to a user input.

The embodiments disclosed in the specification and the drawings are merely presented as specific examples to easily explain the technical contents and assist in understanding, and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

On the other hand, the present specification and the drawings have been described with respect to the preferred embodiments of the present invention, although specific terms are used, it is merely used in a general sense to easily explain the technical details of the present invention and help the understanding of the invention, It is not intended to limit the scope of the invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

Claims (27)

  1. In the user-customized service providing method of the terminal,
    Generating representative identification information of the terminal;
    Transmitting user information including representative identification information of the terminal to a server; And
    Advertizing representative identification information of the terminal;
    Method for providing a user-customized service of the terminal comprising a.
  2. The method of claim 1, wherein the user information,
    Method for providing a user-customized service of a terminal, characterized in that it comprises information according to a preset condition of the terminal.
  3. The method of claim 1, wherein the user information,
    Method for providing a user-customized service of the terminal, characterized in that it is generated according to the input signal of the user.
  4. The method of claim 1, wherein the representative identification information of the terminal is generated.
    Performing encryption so that only authorized subjects can query the representative identification information of the terminal;
    How to include.
  5. In the method of providing a personalized service of the device,
    Transmitting device information including representative identification information of the device to the server;
    Detecting representative identification information of the terminal;
    Transmitting representative sensing information of the detected terminal and representative identification information of the device to the server; And
    Receiving a message including operation information of the device according to the terminal from the server and performing a function according thereto;
    Method for providing a user-customized service of the device comprising a.
  6. The method of claim 5,
    Collecting information generated about a specific terminal; And
    Transmitting information generated about the collected specific terminal to the server;
    Method for providing a user-customized service of the device further comprising.
  7. The method of claim 5, wherein the detecting of the representative identification information of the terminal comprises:
    Performing decryption of the encrypted representative identification information of the terminal;
    How to include.
  8. In the method of providing a customized service of the server,
    Storing at least one user information including representative identification information of the terminal and at least one device information including representative identification information of the device;
    Receiving representative identification information of a terminal detected by the device and representative identification information of the device from a device;
    Determining operation information of the device according to the representative identification information of the terminal; And
    Transmitting operation information of the device according to the representative identification information of the terminal to the device;
    How to provide a customized service of the server comprising a.
  9. The method of claim 8,
    Receiving user information including representative identification information of the terminal from a terminal; And
    Receiving device information including representative identification information of the device from a device;
    Custom service providing method of the server, characterized in that it further comprises.
  10. The method of claim 8, wherein the user information,
    Method for providing a user-customized service of the server, characterized in that it comprises different information according to the device.
  11. The method of claim 8,
    Receiving information generated about a specific terminal collected by the device from a device; And
    Changing the user information or the device information by using the information generated for the specific terminal;
    Custom service providing method of the server, characterized in that it further comprises.
  12. The method of claim 8, wherein determining the operation information of the device according to the representative identification information of the terminal,
    And determining a push service provision indication operation according to the representative identification information of the terminal.
  13. The method of claim 8, wherein the storing step,
    Performing decryption when the representative identification information of the terminal received from the device is not decrypted;
    How to include.
  14. In the terminal,
    Communication unit for transmitting and receiving signals with the device and the server; And
    A controller for generating representative identification information of the terminal, transmitting user information including the representative identification information of the terminal to a server, and controlling the representative identification information of the terminal to be advertised;
    Terminal comprising a.
  15. The method of claim 14, wherein the user information,
    And a terminal according to a preset condition of the terminal.
  16. The method of claim 14, wherein the user information,
    The terminal is generated according to the user's input signal.
  17. The method of claim 14, wherein the control unit,
    And a controller configured to perform encryption so that only authorized subjects can query the representative identification information of the terminal.
  18. In the device,
    Communication unit for transmitting and receiving signals with the terminal and the server; And
    Transmitting the device information including the representative identification information of the device to the server, detecting the representative identification information of the terminal, transmitting the detected representative identification information and the representative identification information of the device to the server, A control unit for receiving a message including operation information of the device from the server and performing a function according to the message;
    Device comprising a.
  19. The method of claim 18, wherein the control unit,
    And collecting information occurring on a specific terminal and transmitting the information generated on the collected specific terminal to the server.
  20. The method of claim 18, wherein the control unit,
    And controlling to detect the representative identification information of the terminal by performing decryption of the encrypted representative identification information of the terminal.
  21. The apparatus of claim 18, wherein the device comprises: a detection device configured to detect representative identification information of the terminal; And
    And an execution device that performs a function according to the message received from the server.
  22. In the server,
    Communication unit for transmitting and receiving signals with the terminal and the device; And
    Storing at least one user information including representative identification information of the terminal and at least one device information including representative identification information of the device, wherein the representative identification information of the terminal detected by the device from the device and representative identification information of the device A control unit configured to receive a signal, determine operation information of the device according to the representative identification information of the terminal, and transmit operation information of the device according to the representative identification information of the terminal to the device;
    Server comprising.
  23. The method of claim 22, wherein the control unit,
    And receiving the user information including the representative identification information of the terminal from the terminal, and receiving the device information including the representative identification information of the device from the device.
  24. The method of claim 22, wherein the user information,
    Server comprising different information according to the device.
  25. The method of claim 22, wherein the control unit,
    Receiving information generated for the specific terminal collected by the device from the device, and controls to change the user information or the device information using the information generated for the specific terminal received.
  26. The server of claim 22, wherein the operation information of the device according to the representative identification information of the terminal comprises a push service provision instruction operation according to the representative identification information of the terminal.
  27. The method of claim 22, wherein the control unit,
    And if the representative identification information of the terminal received from the device is not decoded, controlling to store the device information by decoding.
PCT/KR2015/012269 2014-11-14 2015-11-16 Method and apparatus for providing user customized service WO2016076674A1 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
KR10-2014-0159116 2014-11-14
KR20140159116 2014-11-14
KR1020150034554A KR20160057958A (en) 2014-11-14 2015-03-12 Method and apparatus for providing user adaptive service
KR10-2015-0034554 2015-03-12
KR1020150066245A KR20160057962A (en) 2014-11-14 2015-05-12 Method and apparatus for providing user adaptive service
KR10-2015-0066245 2015-05-12

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP15858314.6A EP3220577A4 (en) 2014-11-14 2015-11-16 Method and apparatus for providing user customized service
CN201580061872.1A CN107113329A (en) 2014-11-14 2015-11-16 The method and apparatus that user customized service is provided
US15/525,466 US20170324578A1 (en) 2014-11-14 2015-11-16 Method and apparatus for providing user adaptive service

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