WO2016065372A1 - Interactive inline frame and webpage - Google Patents

Interactive inline frame and webpage Download PDF

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Publication number
WO2016065372A1
WO2016065372A1 PCT/US2015/064460 US2015064460W WO2016065372A1 WO 2016065372 A1 WO2016065372 A1 WO 2016065372A1 US 2015064460 W US2015064460 W US 2015064460W WO 2016065372 A1 WO2016065372 A1 WO 2016065372A1
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WO
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Application
Patent type
Prior art keywords
iframe
content
webpage
format
portion
Prior art date
Application number
PCT/US2015/064460
Other languages
French (fr)
Inventor
Connor Francis DOHERTY
David Michael GOLIGORSKY
Original Assignee
Yieldmo Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor ; File system structures therefor
    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/3089Web site content organization and management, e.g. publishing, automatic linking or maintaining pages
    • G06F17/30896Document structures and storage, e.g. HTML extensions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0267Wireless devices
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L5/00Arrangements affording multiple use of the transmission path

Abstract

A system and method for providing an interactive inline iframe that interacts with the webpage on which it is embedded. Code is placed on the webpage to create a conventional iframe, and additional code, which is entered onto the webpage, configures the webpage to send user interaction data to the iframe. The iframe includes code which is configured to detect the incoming user interaction data and to perform a task related to the format and/or content of the iframe.

Description

INTERACTIVE INLINE FRAME AND WEBPAGE

CROSS REFERENCE TO RELATED APPLICATIONS

[0001] This application claims the benefit of the filing date of U.S. provisional patent application number 62/068,646 entitled "Interactive Inline Frame and Webpage", which was filed on October 25, 2014, by the same inventors of this application and which is hereby incorporated by reference as if fully set forth herein.

FIELD OF THE INVENTION

[0002] The invention relates generally to advertisements on a mobile device and more particularly but not exclusively to serving mobile advertisements within one or more inline frames (iframes) which take into consideration activity on the webpage on which the advertisement(s) is being served.

BACKGROUND OF THE INVENTION

[0003] An iframe is essentially a nested webpage. It is a Hypertext Markup Language (HTML) document within another HTML document. In layman's terms, it allows a webpage or other content to be independently displayed within another webpage.

[0004] Conventional iframes provide content from a third party to be displayed on a webpage, independent of the content or activity on that webpage. An example of this is in the ad tech industry, where media (e.g. images and text) fill the iframe on a web page. The media, even if it may be rich media like video or animation, does not access user activity on the page to affect the way the user engages with this media. As a result, a consumer must elect to interact with the iframe content for the content to interact with the consumer.

[0005] It would thus be advantageous to create an iframe that allows the content to interact with the webpage on which it is embedded. It would be further advantageous to create such an iframe that enables the content on the iframe to perform one or more functions based on an activity performed on the webpage. It would be still further advantageous to provide such an iframe on a mobile device.

BRIEF SUMMARY OF THE INVENTION

[0006] Many advantages of the invention will be determined and are attained by one or more embodiments of the invention, which in a broad sense provides an iframe that interacts with the webpage on which it is embedded and method for operating the same. In one or more embodiments code is placed on a webpage to create a conventional iframe. Additional code, which is entered onto the webpage, configures the webpage to send user interaction data to the iframe. The iframe includes code which is configured to detect the incoming user interaction data and to perform a task related to the format and/or content of the iframe.

[0007] The invention will next be described in connection with certain illustrated embodiments and practices. However, it will be clear to those skilled in the art that various modifications, additions and subtractions can be made without departing from the spirit or scope of the claims.

BRIEF DESCRIPTION OF THE FIGURES

[0008] For a more complete understanding of the present invention, including its features and advantages, reference is now made to the detailed description of the invention taken in conjunction with the accompanying drawing in which:

[0009] Figure 1 is an illustration of a webpage which includes an iframe and iframe content in accordance with one or more embodiments of the invention;

[0010] Figure 2 is an illustration of the iframe and iframe content according to Figure 1 in which the content of the iframe has changed as a result of some action taken on the webpage in which the iframe is embedded; [0011] Figure 3 Is an illustration of an alternate embodiment of the iframe and iframe content according to Figure 1 ;

[0012] Figure 4 is an illustration of the iframe and iframe content according to Figure 3 in which both the content and the iframe have changed as a result of some action taken on the webpage in which the iframe is embedded;

[0013] Figure 5 is an illustration of the iframe according to Figure 3 in which the iframe has changed orientation as a result of some action taken on the webpage in which the iframe is embedded; and,

[0014] Figure 6 is an illustration of the iframe according to Figure3 in which the orientation and content have changed as a result of some action taken on the webpage in which the iframe is embedded.

DETAILED DESCRIPTION OF THE INVENTION

[0015] While the making and using of various embodiments of the present invention are discussed in detail below, it should be appreciated that the present invention provides many applicable inventive concepts that may be embodied in a wide variety of specific contexts. The specific embodiments discussed herein are merely illustrative of specific ways to make and use the invention and do not delimit the scope of the invention.

[0016] The invention relates generally to advertisements on a mobile device and more particularly but not exclusively to serving mobile advertisements within one or more inline frames (iframes) which take into consideration activity on the webpage on which the advertisement(s) is being served.

[0017] In this embodiment, an iframe is essentially a nested webpage. This version of the iframe is a Hypertext Markup Language (HTML) document within another HTML document. In layman's terms, it allows a webpage or other content to be independently displayed within another webpage. [0018] Conventional iframes provide content from a third party to be displayed on a webpage, independent of the content or activity on that webpage. An example of this is in the advertising technology industry, where media (e.g. images and text) fill the iframe on a web page. The media, even if it may be rich media like video or animation, does not access user activity on the page to affect the way the user engages with this media. As a result, a consumer must elect to interact with the iframe content for the content to interact with the consumer.

[0019] It would thus be advantageous to create an iframe that allows the content to interact with the webpage on which it is embedded. It would be further advantageous to create such an iframe that enables the content on the iframe to perform one or more functions based on an activity performed on the webpage. It would be still further advantageous to provide such an iframe on a mobile device.

[0020] Many advantages of the invention will be determined and are attained by the invention, which in a broadest sense provides an iframe that interacts with the webpage on which it is embedded and method for operating the same. In one or more

embodiments, code is placed on a webpage to create a conventional iframe. Additional code, which is entered onto the webpage, configures the webpage to send user interaction data to the iframe. The iframe includes code which is configured to detect the incoming user interaction data and to perform a task related to the format and/or content of the iframe.

[0021] The invention will next be described in connection with certain illustrated embodiments and practices. However, it will be clear to those skilled in the art that various modifications, additions and subtractions can be made without departing from the spirit or scope of the claims. [0022] Referring to the drawings in detail wherein like reference numerals identify like elements throughout the various figures, there is illustrated in Figures 1-6, system and methods for creating an iframe which receives information from the webpage in which it is embedded and performs a task in response to at least a portion of the information. The following description is equally applicable to web pages displayed on a computer (e.g. a desktop or laptop device) and to those displayed on a mobile device (e.g. personal digital assistants (PDA), mobile phones, tablets, e-readers, portable game units, smart watches, etc.) however, the remainder of the description will focus on mobile devices. Those skilled in the art will recognize that even though the focus of the remaining description is on mobile devices the invention is not so limited.

[0023] Figure 1 illustrates a mobile device 10, which is displaying the content of a webpage 30, or other content 30. Within webpage 30 is iframe 20 and within iframe 20 Advertisement 1 is being displayed. While an Advertisement 1 is being displayed, the invention is not so limited. The content of the iframe could be content other than an advertisement and still fall within a scope of the invention.

[0024] Adding a third party script or code to webpage 30 creates the iframe. This essentially creates an independent browser within webpage 30. The third party may then provide content (e.g. mobile advertisements, news articles, pictures, etc.) from a remote server for display on the iframe 20. Since those skilled in the art are familiar with the process and devices required to provide content from a remote location to the iframe 20, no further discussion of the same will be provided. In addition to the script required to create the iframe 20, additional code is inserted into the webpage 30 (either as part of the code that creates the iframe 20 or as separate code. The additional code Is configured to detect/receive messages from the webpage 30 and forwards those messages to a corresponding script/code within the iframe 20. These messages are structured in a JSON (JavaScript Object Notation) object before they are stringified and sent using a W3C (World Wide Web Consortium) web standard for cross -document messaging known as postMessage. The script within the iframe 20 receives one or more messages from the additional script and performs an action as a result of at least a portion of the one or more messages.

[0025] By way of some non-limiting examples as illustrated in Figures 1 and 2, the script within the iframe 20 receives one or more messages from the additional script which indicate(s) that the content on the webpage is scrolling from the position illustrated in Figure 1 to the position illustrated in Figure 2. As a result, the iframe script scrolls the iframe 20 as illustrated in Figure 2. Alternatively or additionally, the iframe script could change the shape of the iframe as illustrated in Figure 4, or could rotate the iframe 20 and the content thereof as illustrated in Figure 6. By way of another non-limiting example, as illustrated in Figure 5, the iframe script could receive a message indicating that the content of the webpage 30 is being rotated (e.g. as a result of the phone 10 being rotated) and could rotate the iframe 20 to match the rotation of the webpage content 30. In addition or alternatively to the above examples, the content provided to the iframe and/or displayed in the iframe could be altered based on activity in the webpage and/or the format of the content could be altered.

[0026] Those skilled in the art will recognize that the above examples are merely a very small sample of the possibilities provided by one or more embodiments of the invention. There are a multitude of possibilities that could be provided within a scope of the invention. For example, the iframe 20 is illustrated as a window within the webpage, however this is merely a design choice. The iframe could be designed in any number of shapes, and could include a border or no border. [0027] Additionally, the iframe is illustrated as a single window, but those skilled in the art will recognize that it could be configured as multiple windows within the webpage each with the same shape, each with different shapes, some with the same shape and others with different shapes, all with borders, some with borders and/or some without or all without borders. As an action is detected on the webpage the shape and/or location of one or more of the iframe windows may change or remain stationary. As illustrated in Figures 1-4, the content within the iframe may change as a result of an action that takes place on the webpage or the content could remain the same within one or more iframe windows. For example, a new advertisement may be displayed, or if an advertiser wants to deliver an animated advertisement on a publisher page, the animation can be staged so that it starts when the advertisement enters the viewport of a mobile device and the animation could play forward and backward depending on the user scrolling in the viewport. Or the animation/interactivity could be set to start when the advertisement is at the halfway point (or some other point) in the viewport. Additionally, the format of the content within one or more iframe windows may be determined and/or modified based upon information received from the webpage. By way of a non-limiting example, the color of the webpage could be used to determine the color(s) of the content within the iframe, and/or the style of the content may be determined and/or modified. Additionally, or alternatively, the styling information (CSS data) may be pulled to generate the styling of the promotion within the iframe.

[0028] Having thus described one embodiment of the invention, advantages can be appreciated. Variations from the described embodiments exist without departing from the scope of the invention.

[0029] Thus it is seen that system and method are provided for generating an iframe that utilizes actions taken within the webpage in which the iframe is embedded to perform one or more actions. Although particular embodiments have been disclosed herein in detail, this has been done for purposes of illustration only, and is not intended to be limiting with respect to the scope of the claims, which follow. In particular, it is contemplated by the inventors that various substitutions, alterations, and modifications may be made without departing from the spirit and scope of the invention as defined by the claims. Other aspects, advantages, and modifications are considered to be within the scope of the following claims. The claims presented are representative of the inventions disclosed herein. Other, unclaimed inventions are also contemplated. The inventors reserve the right to pursue such inventions in later claims.

[0030] Insofar as embodiments of the invention described above are implemented, at least in part, using a computer system, it will be appreciated that a computer program for implementing at least part of the described methods and/or the described systems is envisaged as an aspect of the invention. The computer system may be any suitable apparatus, system or device, electronic, optical, or a combination thereof. For example, the computer system may be a programmable data processing apparatus, a computer, a Digital Signal Processor, an optical computer or a microprocessor. The computer program may be embodied as source code and undergo compilation for implementation on a computer, or may be embodied as object code, for example.

[0031] It is also conceivable that some or all of the functionality ascribed to the computer program or computer system aforementioned may be implemented in hardware, for example by one or more application specific integrated circuits and/or optical elements. Suitably, the computer program can be stored on a carrier medium in computer usable form, which is also envisaged as an aspect of the invention. For example, the carrier medium may be solid-state memory, optical or magneto-optical memory such as a readable and/or writable disk for example a compact disk (CD) or a digital versatile disk (DVD), or magnetic memory such as disk or tape, and the computer system can utilize the program to configure it for operation. The computer program may also be supplied from a remote source embodied in a carrier medium such as an electronic signal, including a radio frequency carrier wave or an optical carrier wave.

[0032] In addition, various modifications and combinations of the illustrative embodiments as well as other embodiments of the invention will be apparent to persons skilled in the art upon reference to the description.

Claims

We claim:
1. A device for serving content within a webpage, the device comprising:
a webpage;
an iframe generated within said webpage, wherein said iframe has a format; and content displayed within said iframe, where said content has a format, wherein said iframe is
configured to modify one of said iframe format or said content format in response to an action performed on said webpage.
2. The device according to Claim 1 wherein said iframe is configured to modify both said iframe format and said content format in response to said action performed on said webpage.
3. The device according to Claim 1 wherein said content is a portion of a periodical.
4. The device according to Claim 1 wherein said content is a portion of a search page from a web search engine.
5. The device according to Claim 1 wherein said content is a portion of an automotive website.
6. The device according to Claim 1 wherein said content is a portion of a real estate website.
7. The device according to Claim 1 wherein said content is a portion of an electronic storefront.
8. A method for creating an iframe within a webpage, the method comprising:
inserting code within a webpage, said code configured to generate said iframe, inserting additional code within said webpage,
said additional code receiving user interaction data from said webpage, wherein said user interaction data indicates an action performed on said webpage;
inserting code within said iframe;
displaying content within said iframe;
said additional code forwarding said user interaction data to said code within said iframe; and,
said code within said iframe modifying said content or said iframe in response to receipt of said user interaction data.
9. The method according to Claim 8 wherein said modifying includes changing the content to different content.
10. The method according to Claim 8 wherein said modifying includes changing a format of the content.
11. The method according to Claim 8 wherein said modifying includes changing a format of the iframe.
12. The method according to Claim 8 wherein said content is a portion of a periodical.
13. The method according to Claim 8 wherein said content is a portion of a search page from a web search engine.
14. A system for serving content within a webpage, the device comprising:
a webpage;
an iframe generated within said webpage, wherein said iframe has a format; content displayed within said iframe, where said content has a format;
wherein said iframe is configured to modify one of said iframe format or said content format in response to an action performed on said webpage.
15. The system according to Claim 14 wherein said iframe is configured to modify both said iframe format and said content format in response to said action performed on said webpage.
16. The system according to Claim 14 wherein said content is a portion of a periodical.
17. The system according to Claim 14 wherein said content is a portion of a search page from a web search engine.
18. The system according to Claim 14 wherein said content is a portion of an automotive website.
19. The system according to Claim 14 wherein said content is a portion of a real estate website.
20. The system according to Claim 14 wherein said content is a portion of an electronic storefront.
PCT/US2015/064460 2014-10-25 2015-12-08 Interactive inline frame and webpage WO2016065372A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US201462068646 true 2014-10-25 2014-10-25
US62/068,646 2014-10-25

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US15217879 US9852759B2 (en) 2014-10-25 2016-07-22 Methods for serving interactive content to a user
US15466603 US20170194030A1 (en) 2014-10-25 2017-03-22 Methods for serving interactive content to a user
US15816853 US20180075875A1 (en) 2014-10-25 2017-11-17 Methods for serving interactive content to a user
US15816833 US9966109B2 (en) 2014-10-25 2017-11-17 Methods for serving interactive content to a user
US15872688 US20180197575A1 (en) 2014-10-25 2018-01-16 Methods for serving interactive content to a user
US15937062 US20180211692A1 (en) 2014-10-25 2018-03-27 Methods for serving interactive content to a user

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US15217879 Continuation-In-Part US9852759B2 (en) 2014-10-25 2016-07-22 Methods for serving interactive content to a user

Publications (1)

Publication Number Publication Date
WO2016065372A1 true true WO2016065372A1 (en) 2016-04-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2015/064460 WO2016065372A1 (en) 2014-10-25 2015-12-08 Interactive inline frame and webpage

Country Status (1)

Country Link
WO (1) WO2016065372A1 (en)

Citations (3)

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Publication number Priority date Publication date Assignee Title
US20110321003A1 (en) * 2010-06-29 2011-12-29 Toby Doig Systems and Methods For Providing Modular Configurable Creative Units For Delivery Via Intext Advertising
US20120054590A1 (en) * 2010-08-30 2012-03-01 Kong Ping Oh Spreadsheet-based graphical user interface for dynamic system modeling and simulation
US20120089996A1 (en) * 2005-09-14 2012-04-12 Jorey Ramer Categorization of a mobile user profile based on browse and viewing behavior

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120089996A1 (en) * 2005-09-14 2012-04-12 Jorey Ramer Categorization of a mobile user profile based on browse and viewing behavior
US20110321003A1 (en) * 2010-06-29 2011-12-29 Toby Doig Systems and Methods For Providing Modular Configurable Creative Units For Delivery Via Intext Advertising
US20120054590A1 (en) * 2010-08-30 2012-03-01 Kong Ping Oh Spreadsheet-based graphical user interface for dynamic system modeling and simulation

Non-Patent Citations (1)

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Title
LOUW, M. ET AL.: "AdJail: Practical Enforcement of Confidentiality and Integrity Policies On Web Advertisements'';", PROCEEDINGS OF THE 19TH USENIX CONFERENCE ON SECURITY USENIX SECURITY'10;, August 2010 (2010-08-01), pages 24 - 41, XP061011122, Retrieved from the Internet <URL:http://static.usenix.org/event/sec10/tech/full_papers/TerLouw.pdf> [retrieved on 20160122] *

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