WO2015105382A1 - 판매실적에 따라 서비스상품을 제공하는 쇼핑몰 시스템과, 상품 홍보에 따라 홍보경품상품을 제공하는 상품홍보 시스템을 구비하는 서비스 플랫폼 및 서비스 제공 방법 - Google Patents
판매실적에 따라 서비스상품을 제공하는 쇼핑몰 시스템과, 상품 홍보에 따라 홍보경품상품을 제공하는 상품홍보 시스템을 구비하는 서비스 플랫폼 및 서비스 제공 방법 Download PDFInfo
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- WO2015105382A1 WO2015105382A1 PCT/KR2015/000252 KR2015000252W WO2015105382A1 WO 2015105382 A1 WO2015105382 A1 WO 2015105382A1 KR 2015000252 W KR2015000252 W KR 2015000252W WO 2015105382 A1 WO2015105382 A1 WO 2015105382A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
Definitions
- Embodiments of the present invention relate to a service platform and a service providing method including a shopping mall system providing a service product according to sales results, and a product promotion system providing a promotional giveaway product according to product promotion.
- Information and communication technology represented by the Internet and mobile communication is changing the life patterns of modern people. Nearly all homes, schools and offices have Internet-enabled personal computers that enable them to acquire information through Web sites, purchase products using e-commerce, and exchange news via email. Just a few years ago, people could only use voice communication-oriented mobile services using mobile terminals. Recently, however, a wireless internet service that can receive a data communication service using the internet has appeared in a mobile communication terminal.
- the background art described above is technical information possessed by the inventors for the derivation of the present invention or acquired during the derivation process of the present invention, and is not necessarily a publicly known technique disclosed to the general public before the application of the present invention.
- Embodiments of the present invention provide a service platform and a service providing method including a shopping mall system providing a service product according to sales results, and a product promotion system providing a promotional giveaway product according to product promotion.
- An embodiment of the present invention provides a service platform including a shopping mall system for providing a service product according to a sales performance, comprising: a product sales control unit controlling a process related to selling and purchasing a product on the shopping mall system; A shopping mall service product generation control unit controlling generation of a predetermined shopping mall service product according to the sales result of the corresponding product when the specific product is sold by the product sale control unit; And a shopping mall service product lottery control unit configured to perform a drawing on the shopping mall service product generated by the shopping mall service product generation control unit and distribute the same to buyers who purchased the product. do.
- a service platform including a product promotion system for providing promotional prizes according to product promotion, registers a promotional product received from a terminal of a seller who wants to promote a product in the product promotion system and Managing promotional product management unit;
- a promotion message manager to receive a promotion target from a terminal of a buyer who wants to perform a promotion, and transmit a predetermined promotional message to the promotion target;
- a point manager which manages points held by a buyer who wants to perform a promotion, and subtracts a predetermined point when transmitting the promotion message;
- a promotional product giveaway lottery score management unit for managing a promotional product giveaway lottery score that determines whether the buyer wins the promotional product giveaway;
- a promotional product giveaway winning control unit for determining whether to win the buyer based on the promotional product giveaway drawing score extracted by the promotional product giveaway drawing score management unit.
- Another embodiment of the present invention provides a service providing method comprising a shopping mall system for providing a service product according to a sales record, comprising: selling and purchasing a product on the shopping mall system by a product selling control unit; Generating, by the shopping mall service product generation control unit, a predetermined shopping mall service product according to the sales result of the corresponding product when the specific product is sold; And performing, by the shopping mall service product lottery control unit, lottery for the generated shopping mall service product and distributing the same to the buyers who have purchased the product.
- Another embodiment of the present invention provides a service providing method comprising a product promotion system for providing promotional prizes according to product promotion, wherein the promotional product management unit recalls a promotional product received from a terminal of a seller who wants to promote the product.
- Registering and managing the product promotion system Receiving, by the promotion message manager, a target person from a terminal of a buyer who wants to perform a promotion, and transmitting a predetermined promotional message to the target person; Subtracting, by the point manager, a predetermined point from a buyer who wants to perform a promotion when the promotion message is transmitted; Calculating, by the promotional product giveaway lottery score management unit, a promotional product giveaway lottery score that determines whether the buyer wins the promotional product giveaway; And determining, by the promotional product giveaway winning control unit, whether to win the purchaser based on the calculated promotional product giveaway lottery score.
- a service platform and a service providing method by providing a system for promoting a product to an acquaintance of a buyer or a service operating entity and earning a prize lottery score according to the promotion history, and recommending a service product, It can provide a low-cost, fast product promotion and meet the need for tools to increase brand awareness. Furthermore, by providing a tool to obtain service products provided by the seller, it is possible to provide an easy product access to the buyer and reduce the advertising use cost to the seller.
- FIG. 1 is a diagram illustrating a configuration of a service platform including a shopping mall system for providing a service product according to sales results according to an embodiment of the present invention, and a product promotion system for providing a promotional giveaway product according to product promotion.
- FIG. 2 is a block diagram illustrating an internal configuration of a shopping mall system of the service platform of FIG. 1.
- FIG. 6 is a diagram illustrating an example of a process of generating a seed string according to an embodiment of the present invention.
- FIG. 7 is a block diagram illustrating an internal configuration of a product promotion system of the service platform of FIG. 1.
- FIG. 8 is a flowchart illustrating a service providing method using a product promotion system of the service platform of FIG. 2.
- FIG. 1 is a diagram illustrating a configuration of a service platform including a shopping mall system for providing a service product according to sales results according to an embodiment of the present invention, and a product promotion system for providing a promotional giveaway product according to product promotion.
- the service platform may provide a predetermined shopping service to a plurality of buyer terminals 300 and seller terminals 400, and the buyer terminal 300 and seller terminals 400.
- Mall system 100 for providing a
- a product promotion system 200 for providing a predetermined promotional service to the buyer terminal 300 and the seller terminal 400
- a communication network 500 that connects the shopping mall system 100 and the product promotion system 200.
- a service platform having a shopping mall system for providing a service product according to the sales results according to an embodiment of the present invention, and a product promotion system for providing a promotional giveaway product according to the product promotion, the seller It is characterized by providing a tool for notifying the product, and providing the buyer with the opportunity to acquire the product in various ways to induce the product to promote and buy on its own.
- an embodiment of the present invention is characterized in that the shopping mall system provides the shopping mall service product according to the product sales record, thereby further inspiring the purchaser's willingness to purchase. This will be described in detail with reference to FIG. 2.
- the plurality of buyer terminals 300 and the seller terminals 400 refer to communication terminals capable of using a web service in a wired / wireless communication environment.
- the purchaser terminal 300 and the seller terminal 400 may be the personal computers 301 and 401 of the user, or may be the portable terminals 302 and 402 of the user.
- the portable terminals 302 and 402 are illustrated as smart phones, but the spirit of the present invention is not limited thereto, and as described above, the portable terminals 302 and 402 may be connected to a terminal or an information communication network equipped with an application capable of web browsing. Information and communication devices can be borrowed without limitation.
- the communication network 500 connects the plurality of buyer terminals 300 and the seller terminals 400, the shopping mall system 100, and the product promotion system 200. That is, the communication network 500 provides a connection path for the purchaser terminal 300 and the seller terminal 400 to transmit and receive packet data after accessing the shopping mall system 100 and / or the product promotion system 200. Means.
- the shopping mall system 100 refers to a kind of closed shopping mall system in which a transaction of a product requested by a seller is sold, and a shopping mall service product is generated and distributed to buyers through a lottery according to sales performance.
- the shopping mall service product means a service product additionally provided to the buyer by the seller according to the product sales performance in the shopping mall system 100, and the shopping mall service product is provided as a service to the buyer through a lottery.
- the product promotion system 200 refers to a system for the buyer to promote the goods requested by the seller to his acquaintances and to obtain appropriate compensation for this.
- the promotional giveaway product means a giveaway provided by the seller to the buyer according to the promotion performance of the buyer.
- Such a promotional giveaway product is provided as a service through a lottery to the buyer who performed the promotion.
- the shopping mall system 100 and the product promotion system 200 may share a separate product management database for managing the shopping mall service products and promotional product giveaways, or the like 2 or 7 As shown in the figure, separate databases are provided, but these databases may be formed to be clustered and connected to each other.
- FIG. 2 is a block diagram illustrating an internal configuration of a shopping mall system of the service platform of FIG. 1.
- 3, 4, and 5 are flowcharts illustrating a service providing method using a shopping mall system of the service platform of FIG. 2.
- the shopping mall system 100 of the service platform is the interface unit 110, product sales control unit 120, shopping mall service product generation control unit 130, shopping mall service product lottery control unit 140 and database 160.
- the shopping mall service product generation controller 130 includes a shopping mall service product generation unit 131 and a shopping mall service product distribution unit 133
- the shopping mall service product lottery control unit 140 includes a probability calculator 141 for each buyer and a seed string. (seed string) generation unit 143 and the lottery execution unit 145 may be included. This will be described in more detail as follows.
- the interface unit 110 provides a communication interface necessary to provide a transmission / reception signal between the shopping mall system 100, the purchaser terminal 300, and the seller terminal 400 in the form of packet data in association with the communication network 500.
- the product sales control unit 120 manages and controls all processes related to product sales and purchases on the shopping mall system 100 ranging from product registration, product search, product purchase, and payment.
- the merchandise sales control unit 120 is similar to the merchandise sales control unit of a general shopping mall system, so the detailed description thereof will be omitted.
- the shopping mall service product generation controller 130 manages and controls a generation process of the shopping mall service product according to the sales performance of the specific product in the shopping mall system 100.
- the shopping mall service product generation controller 130 includes a shopping mall service product generation unit 131 and a shopping mall service product distribution unit 133.
- the shopping mall service product generation unit 131 generates a shopping mall service product based on the cumulative sales quantity for the corresponding product when an order completion record of a specific product is received and an order completion record is generated.
- [Table 1-Table of Sale Products] which is the table structure of the database for each sale product
- [Table 2-Order Complete Table] which is the table structure of the database about individual orders, are as follows.
- Table 1 Product number product name Description Contact Seller Required amount of shopping mall service products Entry date manager Sales accumulation amount Total number of shopping mall service products
- the process of generating the shopping mall service product in the shopping mall service product generation control unit 130 is as follows.
- the shopping mall service product generation unit 131 receives a request for completing a specific product and generates an order completion record. Extract the quantity (step S121). Next, after updating the sum of the extracted sales accumulation amount and the order quantity included in the order completion record to the new sales accumulation amount (step S122), it is determined whether the sales accumulation amount is more than the required amount of shopping mall service product generation. Determine (step S123). As a result of the determination, when the amount of accumulated intermediate sales is greater than the required amount of shopping mall service product generation, a new service product is generated (step S124), and the total amount of service product generation quantity is increased (step S125). Then, the remaining value obtained by dividing the sales intermediate accumulation quantity by the required amount of shopping mall service product generation is updated with the new sales intermediate accumulation quantity (step S126).
- the shopping mall service product generation unit 131 extracts a value 100, which is a required quantity of shopping mall service product generation. Then, the shopping mall service product generation unit 131 updates 98, which is the sum of the sales intermediate accumulation quantity 95 and the order quantity 3, to a new sales intermediate accumulation quantity. It is determined whether is 100 or more.
- the new accumulated intermediate sales quantity 98 is less than the required quantity of shopping mall service product generation, the new shopping mall service products do not occur, and the remaining intermediate value 98 divided by the required quantity of shopping mall service products generation needs to be sold.
- the cumulative quantity is updated and the step ends.
- the shopping mall service product generation unit 131 first extracts the value of the required quantity of shopping mall service product generation. Then, the shopping mall service product generation unit 131 updates 101, which is the sum of the sales intermediate accumulation quantity 98 and the order quantity 3, to a new sales intermediate accumulation quantity. It is determined whether is 100 or more. At this time, since the new intermediate accumulation amount of sales 101 is greater than the required amount of shopping mall service product generation, 100, a new shopping mall service product is generated, and the total number of shopping mall service product generations also increases by one. Next, the remaining value 1 obtained by dividing the sales intermediate accumulation quantity (that is, 101) by the shopping mall service product generation required quantity (that is, 100) is updated with the new sales intermediate accumulation quantity, and the service product generation step ends.
- the shopping mall service product distribution unit 133 may serve to distribute the shopping mall service product for each time zone.
- the shopping mall service product distribution unit 133 may distribute the shopping mall service products accumulated on the previous day to the system initialization time of the next day.
- [Table 3-Time Partition Table] and [Table 4-Shopping Mall Service Product Allocation Table] used for the distribution of shopping mall service products are as follows.
- the allocation probability of the shopping mall service product of the time division table may be set to be the same for each time zone by default, and then may be adjusted so that the allocation probability of the shopping mall service product is different for each time zone.
- the distribution method for each time zone of the shopping mall service product is as follows.
- the quantity of shopping mall service products for each time segment is obtained and stored.
- the quantity of shopping mall service products for each time segment can be obtained through ⁇ shopping mall service product allocation probability * quantity of shopping mall service products ⁇ .
- the shopping mall service product allocation probability may be sorted in order of time division, and the allocated shopping mall service product quantity counter may be initially set to zero.
- the quantity of shopping mall service products by time division is 0 or more, and when the quantity of shopping mall service products by time division is 0 or more, a record is generated in the shopping mall service product allocation table, and the time division is determined by the allocation shopping mall service product quantity counter. Add new shopping mall service product quantity and store it. On the other hand, if the quantity of shopping mall service products per time segment is less than 0, a record is generated by setting the number of shopping mall service products of the shopping mall service product allocation table to 1, and the quantity of the shopping mall service product quantity counter is increased.
- the shopping mall service product lottery control unit 140 calculates a winning probability for each buyer in performing a lottery of the shopping mall service product for the buyers at a predetermined time, and thus a seed string for the lottery for each buyer. After granting, perform the role of executing the draw.
- the shopping mall service product lottery control unit 140 includes a probability calculator 141 for each buyer, a seed string generator 143, and a lottery execution unit 145.
- the buyer probability calculator 141 calculates a winning probability for each buyer.
- the purchaser is required to purchase a basic application ticket (for example, a shopping cart) in the shopping mall system 100 to receive a basic winning probability to participate in the drawing of the shopping mall service product.
- a basic application ticket for example, a shopping cart
- various additional free tickets, discounts, and additional odds are set to increase the odds of winning. to provide.
- an enhanced entry ticket eg, a booster
- an additional probability may be set to increase the probability of winning.
- the seed string generator 143 serves as a kind of winning probability generator that generates a seed string for drawing.
- 6 illustrates an example of a process of generating a seed string.
- two strings having a length of n that is, A strings and B strings are provided.
- the A strings are all filled with zeros and the B strings are all filled with ones.
- the A 'and B' strings are generated by exchanging arbitrary positions of the A string and the B string with each other, and then the seed string table (Table 5) is generated according to the number of 1's in the generated A 'string. Create a record.
- the configuration of the seed string table is as follows.
- the generated A' string is stored as a seed string corresponding to a winning probability 17%.
- the string generation is repeated until the number of 1s is 1 to n using the generated strings A 'and B'. At this time, if the number of 1 is duplicated, the generated string is discarded, and the A 'string and the B' string are newly generated, and the double A 'seed string is inserted as a record in the seed string table, corresponding to the total winning probability. To create and store seed strings.
- the probability value to enter the probability field may be stored in each of the values of 100 / n.
- the lottery execution unit 145 executes the lottery by using the seed probability generated by the buyer and the seed string generation unit 143 calculated by the buyer probability calculation unit 141. It decides whether to win each buyer.
- the process of drawing the shopping mall service product in the shopping mall service product lottery control unit 140 is as follows.
- the seed string generator 143 of the shopping mall service product lottery controller 140 when a predetermined lottery time arrives, the seed string generator 143 of the shopping mall service product lottery controller 140 generates a seed string that serves as a winning probability generator (step S131).
- the seed string may be generated at or before a predetermined lottery time, or may be automatically generated and stored periodically to be used for the lottery.
- the probability calculation unit 141 for each buyer of the shopping mall service product lottery control unit 140 extracts the winning probability for each buyer (step S132).
- the shopping cart in order for the buyer to participate in the drawing of the shopping mall service product, the shopping cart must be basically purchased, and additional probability may be given depending on whether the fixed IP is used, the location of the registered location information, and the purchase of the booster.
- the probability of winning each buyer calculated by the probability calculator 141 for each buyer may be displayed on the buyer terminal 300.
- the probability of winning by buyer is calculated by the probability calculator 141 for each buyer in the shopping mall system 100
- the probability of winning is calculated on an application installed in each buyer terminal 300, the shopping mall system 100 It will also be possible to transmit.
- the application installed in each purchaser terminal 300 through the communication with the probability calculation unit 141 for each purchaser checks the use of fixed IP, registered location information place, whether to purchase the basic entry ticket, whether to use the reinforced entry ticket, and encrypted
- the probability of winning is calculated in the buyer terminal according to the information, and the probability may be displayed on the buyer terminal 300.
- the lottery execution unit 145 of the shopping mall service product lottery control unit 140 performs a lottery for each buyer. This will be described in more detail as follows.
- the lottery execution unit 145 obtains the seed string from the seed string table equal to the probability of winning the buyer (step S134). For example, when the winning probability calculated by the buyer-specific probability calculating unit 141 is 70% for the buyer A, the lottery execution unit 145 extracts the seed string having a probability of 70% from the seed string table.
- the lottery execution unit 145 generates a predetermined random number using a random number generator (step S135), and then extracts a character at a position corresponding to the random number generated in the obtained seed string (Step 135).
- step S136 it is determined whether the extracted character is '1' (step S137). If the extracted character is '1' as a result of the determination, it is determined that the winner is won (step S138). If the extracted character is '0', the result is determined to have been dropped.
- the number of the shopping mall service products of the shopping mall service product allocation table checks, if the number of shopping mall service products is 0, it may be determined that the winner was dropped again. As determined, the number of the assigned shopping mall service products may decrease by one.
- An example of a seed string having a probability of 70% in the seed string table is as follows.
- the character of the position corresponding to the random number 7, which is generated in the seed string, is 1, so that the corresponding buyer wins the shopping mall service product.
- the probability calculator 141 for each buyer may first determine whether the service is exceptional before calculating the probability of winning for each buyer. That is, if the lottery fails, regardless of the probability of service operation, such as under-participant or system exception, the lottery process may be terminated or delayed for a predetermined time by skipping the above processes and determining that the lottery has been failed.
- FIG. 7 is a block diagram illustrating an internal configuration of a product promotion system of the service platform of FIG. 1.
- 8 is a flowchart illustrating a service providing method using a product promotion system of the service platform of FIG. 7.
- the product promotion system 200 of the service platform may include an interface unit 210, a promotional product manager 220, a promotional message manager 230, a point manager 240, Promotional product sweepstake score management unit 250, promotional product prizes winning control unit 260, coupon issuance control unit 270 and the database 280.
- the product promotion system 200 of the service platform grants a promotional product giveaway lottery score instead of deducting tangible / intangible electronic transaction units (eg points) opposed to goods to a buyer who wants to perform the promotion.
- the promotional goods giveaways are provided to the buyers in the order of the promotional product giveaway lottery scores obtained by the buyers for a certain period of time.
- a portion of the points deducted may be returned to the buyer with a coupon of a predetermined probability, or a portion of the points deducted may be returned to the buyers in the form of redistribution.
- the interface unit 210 provides a communication interface necessary to provide a transmission / reception signal between the product promotion system 200, the purchaser terminal 300, and the seller terminal 400 in the form of packet data in association with the communication network 500. .
- the promotional product manager 220 registers a promotional product on the product promotion system 200 by a seller who wants to promote the product, and also a buyer who wants to obtain a predetermined prize by performing a promotion on the product promotion system 200. It plays a role to search registered promotional products.
- the promotional product is a product that the seller wants to promote, and the seller registers a product he wants to promote on the product promotion system 200.
- the promotional message management unit 230 may perform a role of allowing a buyer to perform a promotion to select a promotional target to send a promotional message among his acquaintances, and to transmit the promotional message to the selected promotional target.
- the point manager 240 manages the points of the buyer who wants to perform the promotion.
- the point is a point that a buyer should retain in order to promote a product on the product promotion system 200, and when a product promotion message is sent to his / her acquaintances, a predetermined point is deducted, and the promotion effect is also reduced. Means points that may be additionally paid to the purchaser.
- the points that are subtracted from the buyer according to the length of the delivery path of the product promotion message and the prize lottery score for determining the probability that the buyer will be drawn into the prizes are differentiated or equally spaced or It is characterized by being determined by a random number. This will be described in more detail later.
- the promotional product giveaway lottery score management unit 250 serves to manage the promotional product giveaway lottery score that determines whether or not the buyer draws a promotional product giveaway.
- the promotional product giveaway lottery score is given based on the above-mentioned points, and the calculation of the promotional product giveaway lottery score will be described in more detail later.
- the promotional product giveaway lottery control unit 260 determines whether to win based on the promotional product giveaway lottery score extracted by the promotional product giveaway lottery score management unit 250.
- the coupon issuing control unit 270 determines whether to win the buyer in the promotional product giveaway winning control unit 260, and performs a role of issuing a coupon of a predetermined winning probability to the buyer based on the promotional product giveaway lottery score. In this case, the coupon issuing controller 270 may calculate the probability of winning the individual buyer by assuming that the distribution of the promotional product giveaway lottery scores of all the buyers follows a normal distribution.
- the product number is automatically generated when inserting a data record for a new promotional product, and the remaining items are input by an administrator or the like.
- the promotional product is input, it is checked whether the point data data according to the first term and the tolerance exist in the point data table to be described later.
- a predetermined calculation formula Records are inserted into the point data table according to Equations 1 to 3) to be described later.
- a record with the product number 5 is created, and the point data corresponding to the entry and tolerance 50 and -10 entered at this time is inserted into the point data table.
- the point data corresponding to the entry and tolerance 50 and -10 entered at this time is inserted into the point data table.
- the 6th and 7th promotional products are inserted into the promotional product data table, a record with product numbers 6 and 7 is generated, and the point data data corresponding to the entry and tolerances 50 and -10 entered at this time are added to the point data table. Since it already exists, no separate record is created in the point data table.
- the maximum term (n) is automatically calculated and inserted with reference to the point data table. Can be stored. For example, if there is no maximum term input, the tolerance can be subtracted from the first term and stored as the maximum term until it is positive. On the other hand, if there is a maximum term input, the input value can be stored as the maximum term n as it is.
- the point data table is a table for generating and storing points for each term and tolerance to be provided to the product promotion system.
- Table 8 shows a record of the term 50 and tolerance -10.
- Such a point data table may be automatically generated using a tool in the product promotion system 200, or may be automatically generated when a record is generated in the promotional product data table as described above.
- the point data table may continue to be generated within a limit in which the deduction point is greater than zero, regardless of the maximum term value stored in the promotional product data table described above.
- subtraction points, sequential points, and reverse points corresponding to the term may be stored.
- the deduction point (a n ), the sequential point (b n ) and the reverse point (c n ) can be obtained by the following equations (1), (2) and (3).
- Deduction points are points that will be deducted from the buyer's account for promotion
- sequential points are the cumulative value of points to be used as promotional product giveaway lottery points among points deducted from each buyer as the promotion message is delivered.
- the reverse point is the point to be used as the promotional product giveaway lottery score in the reverse order of the sequential points, and both values have a larger value as the promotional message delivery path is shorter.
- n a + (n-1) d (a: first term, d: tolerance)
- the points deducted from the buyer according to the length of the delivery path of the product promotion message and the prize lottery score to determine the probability that the buyer will be drawn into the prize the difference points by the differential sequence
- the point of deduction may be reduced by the equal sequence.
- the deduction point may be constant such that the points deducted from the buyer according to the length of the delivery path of the product promotion message are the same as the prize lottery score which determines the probability that the buyer is drawn into the prize.
- a parameter for determining a deduction point such as a tolerance or an expense, may be determined by random number generation, so that distribution of the prize draw score may be randomly performed.
- an approximation function may be calculated by using an interpolation polynomial, and the symmetric shift may be performed to approximate a reverse order point.
- the promotional message path table stores a transmission path and a promotional product giveaway lottery score of the user for transmitting and receiving the promotional message.
- a unique ID ie, a promotional unique number
- a new data record is created in the promotional message route table, and the promotional product giveaway lottery score is changed and updated each time.
- the term "number” indicates how many PR messages have been delivered.
- the number of users (Dkjang) who first sent a promotional message is 1, and the number of users (Jnkim) who has received and sent the promotional message from the first sender is 1.
- the constant is two.
- whether or not the message is a value indicating whether the delivery of the promotional message to the maximum term is completed. For example, when the maximum term of the [Publicity Products Data Table] is set to 5 (that is, the message is sent to up to five people). If it can be delivered), the value of whether or not to end the promotion message to the five people is "Y", and if the message has not been delivered to five people yet, the value of the end is "N".
- promotion message is delivered in the order of Dkjang-> Jnkim-> xxx-> Yyy-> zzz, and the delivery is completed to the maximum five persons. ", And the promotional product giveaway lottery score is stored for each user the same value as the value stored in the [Point Data Table].
- the PR message is delivered in the order of xxx-> Dkjang, and only two people are delivered. Since the delivery is not completed to the maximum five people, the value of whether or not to end is "N". do. In this case, since the promotional product giveaway lottery score is continuously changed as the promotional message is delivered, the value stored in the current promotional product giveaway lottery score is not the same as the value stored in the [Point data table].
- Table 10 shows an example of the user promotional product giveaway lottery score table for each promotional product and the records stored in the table.
- the user promotional product giveaway lottery score table for each promotional product stores the promotional product giveaway lottery score for each user (that is, addition points, non-addition points, and waiting points).
- whether to view the advertisement means whether the corresponding buyer views the advertisement included in the received promotional message.
- the advertisement included in the promotion message is only achieved to achieve a predetermined promotion purpose, and thus, until the advertisement is viewed (that is, whether or not the advertisement viewing value is "N") Points for are not counted points and will not be counted in the promotional prizes lottery score.
- the value of the advertisement viewing is "Y".
- the points for the corresponding buyer are included in the promotional product giveaway lottery score, and the promotional product giveaway lottery score is stored in the sum point or the waiting point.
- the sum point is a value that has been delivered up to the maximum term, and the value of whether or not the end of the [PR message path table] is stored as “Y” is a value that is no longer changed.
- the waiting point is a value before the completion of the delivery to the maximum term, the value of the end of the [promotion message path table] is "N", a value that is likely to change in accordance with the delivery of the promotional message.
- a sum point means a point for which settlement is completed after viewing an advertisement
- an unsumption point means a point that has not been summed up by an unviewed advertisement
- a waiting point means a sum that has not been advertised. In the final point calculation, the sum of the sum points and the waiting points is added up.
- the points summing table (Table 11-User promotional prizes sweepstakes score table by promotional products) and the records stored in the table is shown in Table 11, the prizes and redistribution prize reward table (Table 12) and stored in the table Examples of records are shown in Table 12.
- the total points of the points may be stored in the sum total of the promotional product giveaway lottery scores, prize payment product number, probability for redistributing points, lottery results according to point redistribution for each buyer.
- the prize and redistribution prize reward table may store the reward product number, product attribute, payment grade, quantity, etc. paid for each winning date.
- the following values may be included in the product attribute values of the prize and point redistribution product reward table.
- the quantity value may have the following values. If the value of the product attribute is 1, the quantity value represents the number of rewarded items paid. If the value of the product attribute is 2, the quantity value represents the point to be redistributed. If the value of the product attribute is 3, the quantity value represents the expected value. If the value of the product attribute is 4, the quantity value represents the issuance cost.
- Table 12 Draw date 2013-12-26 2013-12-26 2013-12-26 Promotional Product Prize Number 2 500 10000 9000 Product Attribute One 2 3 4 Payment grade One Quantity One 100 20000 10 Explanation 1st Prize Promotional Prize Redistribute Points (Bonus Point) Expected value Issue cost manager Hong Gil Dong Hong Gil Dong Hong Gil Dong Hong Gil Dong Hong Gil Dong Entry date 2013-12-10 2013-12-10 2013-12-10 2013-12-10 2013-12-10
- the product promotion system 200 of the service platform gives a promotional product giveaway lottery score instead of deducting a predetermined point to a buyer who wants to perform the promotion, and the promotion obtained by the buyer for a certain period of time. Prize giveaways will be given to buyers in the order of prize giveaways.
- a portion of the deducted points may be returned to the buyer as a coupon of a predetermined probability, or a portion of the points deducted may be collectively returned to the buyers in the form of redistribution.
- the sum of the promotional product giveaway lottery scores of the corresponding period is calculated for each buyer at a specific time. For example, suppose that payments for promotional product giveaways are made on a daily basis. For example, in the case of the buyer Dkjang, the sum points of item 5, the waiting point of item 5, the sum of item 25 and the sum of item 75, and the waiting point of item 7 in the [User Promotional Product Prize Draw Score Table] The total of 60, 235, is the sum of the promotional product giveaway lottery scores earned on December 26, 2013.
- the promotional product giveaway which is a rewarding product
- the buyer who has obtained the highest promotional product giveaway lottery score is paid to Dkjang, the buyer who has obtained the highest promotional product giveaway lottery score.
- the value of the payment grade value is 1 and the quantity value is 1.
- the item number 2 is paid.
- a portion of the deducted points is returned to the buyer as a coupon of a predetermined winning probability.
- the process for issuing a coupon of a predetermined winning probability to the buyer is as follows.
- the expected value and the issuance cost are extracted by referring to the records having the product attribute values of 3 and 4 in the [Giveaway and Point Redistribution Product Reward Table]. Then, using the extracted expected value and issuance cost, a probability for redistributing points for each buyer is obtained, a coupon corresponding to this probability is issued and a lottery is issued, and when the winning is given, points corresponding to the expected value are given.
- the calculated probabilities for redistributing points for each buyer and the result of the drawing may be stored in the point sum table. This will be described in more detail as follows.
- the maximum winning probability can be obtained by the following equation.
- the probability of winning is 50%.
- the final value is changed to the ratio of the maximum winning probability using a proportional expression.
- the buyer is issued a coupon of 2.4% chance of winning, and if the coupon is a winning coupon, the expected value of 200 is paid.
- the weighted sweepstakes scores thus weighted may be temporarily stored and used for calculation.
- a buyer who wants to obtain a predetermined prize by performing a promotion on a specific product is connected to the product promotion system 200 to search for a registered promotional product (step S210), and the user himself promotes.
- Select the desired product step S220.
- the buyer selects a promotional target to send a promotional message among his acquaintances, and transmits the promotional message to the selected promotional target (S230).
- the buyer may select a promotional target to send a promotional message from a friend list stored in a smartphone or a friend list stored on a web or an app.
- the product number, the first term, the tolerance, the maximum term, and the current term (n) information may be extracted from the promotional product data table.
- points to be deducted are calculated according to the transmission of the promotional message, and the corresponding points are deducted (step S240). This will be described in more detail as follows.
- a subtraction point, a sequential point, and an inverse point are obtained from the point data table using the first term, the tolerance, and the current n.
- the deduction point, the sequential point, and the reverse point point are stored in the point data table.
- a data record including the transmission / reception user information and the current term n is inserted into the promotion message route table.
- the promotional product giveaway lottery score is updated to the changed value.
- the promotional product giveaway lottery score for each user is inserted into the user promotional product giveaway lottery score table for each promotional product.
- each user's point is subtracted by the extracted subtraction point value.
- the promotional product prize lottery score for each buyer is calculated (step S250). That is, in order to provide the promotional product giveaways to the buyer in the order of the promotional product giveaway lottery scores obtained by the buyer for a certain period, the total of the promotional product giveaway lottery scores of the corresponding period is obtained for each buyer at a specific time. At this time, the sum of the promotional product giveaway lottery scores is the sum of the total points and waiting points of the corresponding buyer. Then, the reward product is distributed using the sum of the promotional product giveaway lottery scores thus obtained (step S260). For example, the sum of the promotional product giveaway lottery scores earned by each buyer for one day on December 26, 2013, may be rewarded to the buyer who has obtained the highest promotional product giveaway lottery score.
- a portion of the deducted points is returned to the purchaser as a coupon having a predetermined winning probability.
- the probability for redistributing points for each buyer is calculated using the extracted expected value and the issuance cost, and a coupon corresponding to the probability is issued and By drawing, points corresponding to the expected value at the time of winning will be given.
- Embodiments of the present invention can be used in a service platform and service providing method including a shopping mall system that provides service products according to sales results, and a product promotion system that provides promotional giveaway products according to product promotion.
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Abstract
Description
상품번호 |
상품명 |
상품설명 |
판매자연락처 |
쇼핑몰 서비스상품 발생 필요수량 |
입력일 |
담당자 |
판매 중간누적수량 |
쇼핑몰 서비스상품 발생수량 합계 |
주문번호 |
상품번호 |
주문수량 |
구매자 |
매송지 |
구매일 |
쇼핑몰 서비스상품 누적 여부 |
시간구획번호 |
시작시간 |
종료시간 |
쇼핑몰 서비스상품 배정확률 |
시간구획번호 |
상품 번호 |
배정 쇼핑몰 서비스상품수 |
확률(1의 개수, unique key) | Seed string(생성된 A’ string) |
1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 |
상품 번호 | 5 | 6 | 7 |
초항 | 50 | 50 | 50 |
공차 | -10 | -10 | -10 |
최대항(n) | 5 | 5 | 5 |
상품이미지 | Aaa.jpg | Bbb.jpg | Ccc.jpg |
상품동영상 | Aaa.avi | Bbb.avi | Ccc.avi |
상품설명 | 좋은 상품 | 최상품 | 고급품 |
초항(a) | 50 | 50 | 50 | 50 | 50 |
공차(d) | -10 | -10 | -10 | -10 | -10 |
항수 (n번째) | 1 | 2 | 3 | 4 | 5 |
차감 포인트 | 50 | 40 | 30 | 20 | 10 |
Push(순차) 포인트 | 25 | 45 | 60 | 70 | 75 |
Pop(역순) 포인트 | 75 | 70 | 60 | 45 | 25 |
생성일 | 2013-12 | 2013-12 | 2013-12 | 2013-12 | 2013-12 |
홍보고유번호 | 상품 번호 | 송신 사용자 | 수신 사용자 | 초항 (a) | 공차 (d) | 항수 (n번째) | 홍보상품경품 추첨점수 | 종료여부 | 수정 일시 | 생성 일시 |
67 | 5 | Dkjang | Jnkim | 50 | -10 | 1 | 75 | Y | 2013-12 | 2013-12 |
67 | 5 | Jnkim | xxx | 50 | -10 | 2 | 70 | Y | 2013-12 | 2013-12 |
67 | 5 | xxx | yyy | 50 | -10 | 3 | 60 | Y | 2013-12 | 2013-12 |
67 | 5 | Yyy | ZZZ | 50 | -10 | 4 | 45 | Y | 2013-12 | 2013-12 |
67 | 5 | ZZZ | KKK | 50 | -10 | 5 | 25 | Y | 2013-12 | 2013-12 |
68 | 5 | xxx | Dkjang | 50 | -10 | 1 | 45 | N | 2013-12 | 2013-12 |
68 | 5 | Dkjang | KKK | 50 | -10 | 2 | 25 | N | 2013-12 | 2013-12 |
100 | 6 | KKK | ZZZ | 50 | -10 | 1 | 60 | N | 2013-12 | 2013-12 |
100 | 6 | ZZZ | Dkjang | 50 | -10 | 2 | 45 | N | 2013-12 | 2013-12 |
100 | 6 | Dkjang | xxx | 50 | -10 | 3 | 25 | N | 2013-12 | 2013-12 |
200 | 7 | Dkjang | Jnkim | 50 | -10 | 1 | 75 | Y | 2013-12 | 2013-12 |
200 | 7 | Jnkim | xxx | 50 | -10 | 2 | 70 | Y | 2013-12 | 2013-12 |
200 | 7 | xxx | yyy | 50 | -10 | 3 | 60 | Y | 2013-12 | 2013-12 |
200 | 7 | Yyy | ZZZ | 50 | -10 | 4 | 45 | Y | 2013-12 | 2013-12 |
200 | 7 | ZZZ | KKK | 50 | -10 | 5 | 25 | Y | 2013-12 | 2013-12 |
300 | 7 | ZZZ | Dkjang | 50 | -10 | 1 | 70 | N | 2013-12 | 2013-12 |
300 | 7 | Dkjang | KKK | 50 | -10 | 2 | 60 | N | 2013-12 | 2013-12 |
300 | 7 | KKK | xxx | 50 | -10 | 3 | 45 | N | 2013-12 | 2013-12 |
300 | 7 | xxx | yyy | 50 | -10 | 4 | 25 | N | 2013-12 | 2013-12 |
사용자 | Dkjang | Dkjang | Dkjang | ZZZ | ZZZ | ZZZ |
상품번호 | 5 | 6 | 7 | 5 | 6 | 7 |
광고시청여부 (Default 'N') | Y | N | Y | Y | N | Y |
합산포인트 (Default 0) | 75 | 0 | 75 | 25 | 0 | 25 |
미합산포인트 (Default 0) | 0 | 25 | 0 | 0 | 45 | 0 |
대기포인트 (Default 0) | 25 | 0 | 60 | 0 | 0 | 70 |
수정일 | 2013-12 | 2013-12 | 2013-12 | 2013-12 | 2013-12 | 2013-12 |
생성일 | 2013-12 | 2013-12 | 2013-12 | 2013-12 | 2013-12 | 2013-12 |
홍보 메시지 송신 사용자 | Dkjang | ZZZ |
추첨일 | 2013-12-26 | 2013-12-26 |
홍보상품경품 추첨점수 합 | 235 (=75+75+25+60) | 120(=25+25+75) |
지급 홍보상품경품 번호 | 2 | - |
포인트 재분배를 위한 확률 | - | 20% |
포인트 재분배에 따른 추첨결과 | - | Y |
고객불만사항 | 불량품 배송됨 | - |
담당자 | 홍길동 | - |
추첨일 | 2013-12-26 | 2013-12-26 | 2013-12-26 | 2013-12-26 |
홍보상품경품 번호 | 2 | 500 | 10000 | 9000 |
상품속성 | 1 | 2 | 3 | 4 |
지급등급 | 1 | |||
수량 | 1 | 100 | 20000 | 10 |
설명 | 1등 홍보경품상품 | 포인트재분배 (보너스포인트) | 기대값 | 발급비용 |
담당자 | 홍길동 | 홍길동 | 홍길동 | 홍길동 |
입력일 | 2013-12-10 | 2013-12-10 | 2013-12-10 | 2013-12-10 |
Claims (18)
- 판매실적에 따라 서비스상품을 제공하는 쇼핑몰 시스템을 구비하는 서비스 플랫폼에 있어서,상기 쇼핑몰 시스템 상에서의 상품 판매 및 구매 관련 프로세스를 제어하는 상품판매 제어부;상기 상품판매 제어부에 의해 특정 상품 판매 시, 해당 상품의 판매 실적에 따라 소정의 쇼핑몰 서비스상품의 생성을 제어하는 쇼핑몰 서비스상품 생성 제어부; 및상기 상품을 구매한 구매자들을 대상으로 상기 쇼핑몰 서비스상품 생성 제어부에 의해 생성된 쇼핑몰 서비스상품에 대한 추첨을 수행하고 이를 분배하는 쇼핑몰 서비스상품 추첨 제어부;를 구비하는 쇼핑몰 시스템을 구비하는 서비스 플랫폼.
- 제 1 항에 있어서,상기 쇼핑몰 서비스상품 생성 제어부는,특정 상품 판매 시, 해당 상품에 대한 누적 판매 수량과 쇼핑몰 서비스상품 발생 필요수량을 비교하여 쇼핑몰 서비스상품을 생성하는 쇼핑몰 서비스상품 생성부 및소정 기간 동안 생성된 쇼핑몰 서비스상품을 시간대별로 분배하는 쇼핑몰 서비스상품 분배부를 더 포함하는 서비스 플랫폼.
- 제 1 항에 있어서,상기 쇼핑몰 서비스상품 추첨 제어부는,각 구매자별 당첨 확률을 연산하는 구매자별 확률 연산부를 포함하고,상기 구매자별 확률 연산부는 각 구매자의 고정 IP사용 여부, 등록된 위치정보 장소에서의 사용 여부 또는 보너스 위치정보에 단말 등록 여부를 판단한 후, 상품광고제공 및 특별한 상품을 구매 또는 응모가능하고, 재화 유통을 위한 전자인증서를 유/무료 및 다양한 할인 혜택으로 제공할 수 있으며,기본 응모권 보유 여부, 고정 IP사용 여부, 등록된 위치정보 장소에서의 사용 여부 및 강화 응모권 보유 여부 중 하나 이상의 데이터에 기반하여 각 구매자별 당첨 확률을 연산하고,상기 쇼핑몰 서비스상품 추첨 제어부는,추첨을 위한 시드 스트링(seed string)을 생성하는 시드 스트링(seed string) 생성부와,상기 구매자별 당첨 확률에 해당하는 상기 시드 스트링을 추출하고, 이를 이용하여 해당 구매자의 당첨 여부를 판단하는 추첨 실행부를 더 포함하고,상기 시드 스트링은 전체가 0으로 채워진 제1 스트링과, 전체가 1로 채워진 제2 스트링의 임의의 위치가 교환되어 생성되는 것을 특징으로 하는 서비스 플랫폼.
- 상품 홍보에 따라 홍보경품상품을 제공하는 상품홍보 시스템을 구비하는 서비스 플랫폼에 있어서,제품의 홍보를 원하는 판매자의 단말기로부터 수신한 홍보상품을 상기 상품홍보 시스템에 등록하고 이를 관리하는 홍보상품 관리부;홍보를 수행하고자 하는 구매자의 단말기로부터 홍보대상자를 수신하여, 상기 홍보대상자에게 소정의 홍보 메세지를 전송하는 홍보 메시지 관리부;홍보를 수행하고자 하는 구매자가 보유한 포인트를 관리하며, 상기 홍보 메세지 전송 시 소정의 포인트를 차감하는 포인트 관리부;상기 구매자의 홍보상품경품에 대한 당첨 여부를 결정하는 홍보상품경품 추첨점수를 관리하는 홍보상품경품 추첨점수 관리부; 및상기 홍보상품경품 추첨점수 관리부에서 추출한 홍보상품경품 추첨점수를 토대로 상기 구매자에 대한 당첨 여부를 결정하는 홍보상품경품 당첨 제어부;를 포함하는 서비스 플랫폼.
- 제 4 항에 있어서,상기 상품홍보 메세지의 전달 경로의 길이(항수)에 따라 상기 구매자로부터 차감하는 차감 포인트 및 상기 홍보상품경품 추첨점수가 차등화되거나 또는 동일하거나 또는 난수에 의해 결정되고,상기 차감 포인트는, 상기 항수가 증가함에 따라 기 설정된 초항 값으로부터 일정 간격으로 감소하고,상기 항수의 최대값이 기 설정되어 있는 것을 특징으로 하는 서비스 플랫폼.
- 제 5 항에 있어서,상기 홍보상품경품 추첨점수 관리부는,상기 차감 포인트 중 상기 홍보상품경품 추첨점수로 사용될 포인트의 누적 값인 순차 포인트 및상기 순차 포인트의 역순인 역순 포인트를 연산하고상기 홍보 메시지가 구매자들간에 전달될 때마다 상기 전달에 따른 차감 포인트, 순차 포인트, 역순 포인트가 저장되고,상기 항수가 최대값에 도달할 때까지 상기 순차 포인트 및 상기 역순 포인트는 가변하고,상기 구매자 단말기상에서 상기 홍보 메시지에 포함된 광고가 시청된 이후에, 상기 역순 포인트가 상기 홍보상품경품 추첨점수에 합산되는 것을 특징으로 하는 서비스 플랫폼.
- 제 4 항에 있어서,상기 홍보상품경품 당첨 제어부는 소정의 기간동안 각각의 구매자가 얻은 홍보상품경품 추첨점수의 총합 순으로 구매자에 대한 상기 홍보상품경품의 당첨 여부를 결정하고,상기 홍보상품경품 당첨 제어부에서 상기 구매자에 대한 당첨 여부를 결정한 이후, 상기 홍보상품경품 추첨점수를 토대로 구매자에게 소정의 당첨 확률의 쿠폰을 발급하는 쿠폰 발급 제어부를 더 포함하고,상기 쿠폰 발급 제어부는 전체 구매자의 상기 홍보상품경품 추첨점수의 분포가 정규분포를 따른다고 가정하여, 개별 구매자의 당첨 확률이 표기된 쿠폰을 발행하고 그 당첨 확률을 연산하는 것을 특징으로 하는 서비스 플랫폼.
- 판매실적에 따라 서비스상품을 제공하는 쇼핑몰 시스템을 구비하는 서비스 제공 방법에 있어서,상품판매 제어부에 의해 상기 쇼핑몰 시스템 상에서의 상품 판매 및 구매가 수행되는 단계;상기 특정 상품 판매 시, 쇼핑몰 서비스상품 생성 제어부에 의해 해당 상품의 판매 실적에 따라 소정의 쇼핑몰 서비스상품이 생성되는 단계; 및쇼핑몰 서비스상품 추첨 제어부에 의해, 상기 상품을 구매한 구매자들을 대상으로 상기 생성된 쇼핑몰 서비스상품에 대한 추첨을 수행하고 이를 분배하는 단계;를 구비하는 쇼핑몰 시스템을 구비하는 서비스 제공 방법.
- 제 8 항에 있어서,상기 쇼핑몰 서비스상품이 생성되는 단계는,특정 상품 판매 시, 해당 상품에 대한 누적 판매 수량과 쇼핑몰 서비스상품 발생 필요수량을 비교하여 쇼핑몰 서비스상품을 생성하는 단계를 포함하고,상기 쇼핑몰 서비스상품이 생성되는 단계는,소정 기간 동안 생성된 쇼핑몰 서비스상품을 시간대별로 분배하는 단계를 더 포함하는 서비스 제공 방법.
- 제 8 항에 있어서,상기 쇼핑몰 서비스상품에 대한 추첨을 수행하는 단계는,각 구매자의 기본 응모권 보유 여부, 고정 IP 사용 여부, 등록된 위치정보 장소에서의 사용 여부, 보너스 위치정보에 단말 등록 여부 및 강화 응모권 보유 여부 중 하나 이상의 데이터에 기반하여 각 구매자별 당첨 확률을 연산하고,상기 쇼핑몰 서비스상품에 대한 추첨을 수행하는 단계는,추첨을 위한 시드 스트링(seed string)을 생성하는 단계와,상기 구매자별 당첨 확률에 해당하는 상기 시드 스트링을 추출하고, 이를 이용하여 해당 구매자의 당첨 여부를 판단하는 단계를 더 포함하고,상기 시드 스트링은 전체가 0으로 채워진 제1 스트링과, 전체가 1로 채워진 제2 스트링의 임의의 위치가 교환되어 생성되는 것을 특징으로 하는 서비스 제공 방법.
- 상품 홍보에 따라 홍보경품상품을 제공하는 상품홍보 시스템을 구비하는 서비스 제공 방법에 있어서,홍보상품 관리부에 의해, 제품의 홍보를 원하는 판매자의 단말기로부터 수신한 홍보상품을 상기 상품홍보 시스템에 등록하고 이를 관리하는 단계;홍보 메시지 관리부에 의해, 홍보를 수행하고자 하는 구매자의 단말기로부터 홍보대상자를 수신하여, 상기 홍보대상자에게 소정의 홍보 메세지를 전송하는 단계;포인트 관리부에 의해, 상기 홍보 메세지 전송 시 홍보를 수행하고자 하는 구매자로부터 소정의 포인트를 차감하는 단계;홍보상품경품 추첨점수 관리부에 의해, 상기 구매자의 홍보상품경품에 대한 당첨 여부를 결정하는 홍보상품경품 추첨점수를 연산하는 단계; 및홍보상품경품 당첨 제어부에 의해, 상기 연산된 홍보상품경품 추첨점수를 토대로 상기 구매자에 대한 당첨 여부를 결정하는 단계;를 포함하는 서비스 제공 방법.
- 제 11 항에 있어서,상기 상품홍보 메세지의 전달 경로의 길이(항수)에 따라 상기 구매자로부터 차감하는 차감 포인트 및 상기 홍보상품경품 추첨점수가 차등화되거나 또는 동일하거나 또는 난수에 의해 결정되고,상기 차감 포인트는, 상기 항수가 증가함에 따라 기 설정된 초항 값으로부터 일정 간격으로 감소하고, ,상기 항수의 최대값이 기 설정되어 있는 것을 특징으로 하는 서비스 제공 방법.
- 제 12 항에 있어서,상기 홍보상품경품 추첨점수를 연산하는 단계는,상기 차감 포인트 중 상기 홍보상품경품 추첨점수로 사용될 포인트의 누적 값인 순차 포인트 및상기 순차 포인트의 역순인 역순 포인트를 연산하고상기 홍보 메시지가 구매자들간에 전달될 때마다 상기 전달에 따른 차감 포인트, 순차 포인트, 역순 포인트가 저장되고,상기 항수가 최대값에 도달할 때까지 상기 순차 포인트 및 상기 역순 포인트는 가변하고,상기 구매자 단말기상에서 상기 홍보 메시지에 포함된 광고가 시청된 이후에, 상기 역순 포인트가 상기 홍보상품경품 추첨점수에 합산되는 것을 특징으로 하는 서비스 제공 방법.
- 제 11 항에 있어서,상기 구매자에 대한 당첨 여부를 결정하는 단계는,소정의 기간동안 각각의 구매자가 얻은 홍보상품경품 추첨점수의 총합 순으로 구매자에 대한 상기 홍보상품경품의 당첨 여부를 결정하는 것을 특징으로 하는 서비스 제공 방법.
- 제 11 항에 있어서,상기 구매자에 대한 당첨 여부를 결정하는 단계 이후,상기 홍보상품경품 추첨점수를 토대로 구매자에게 소정의 당첨 확률이 표기된 쿠폰을 발급하는 단계;를 더 포함하는 서비스 제공 방법.
- 제 15 항에 있어서,상기 쿠폰을 발급하는 단계는,전체 구매자의 상기 홍보상품경품 추첨점수의 분포가 정규분포를 따른다고 가정하여, 개별 구매자의 당첨 확률을 연산하는 것을 특징으로 하는 서비스 제공 방법.
- 상품 홍보에 따라 홍보경품상품을 제공하는 상품홍보 시스템을 구비하는 서비스 플랫폼에 있어서,구매자의 홍보상품경품에 대한 당첨 여부를 결정하는 기 설정된 소정의 홍보상품경품 추첨점수를 관리하는 홍보상품경품 추첨점수 관리부; 및상기 홍보상품경품 추첨점수를 토대로 구매자에게 소정의 당첨 확률의 쿠폰을 발급하는 쿠폰 발급 제어부;를 포함하고,상기 쿠폰 발급 제어부는 전체 구매자의 상기 홍보상품경품 추첨점수의 분포가 정규분포를 따른다고 가정하여, 개별 구매자의 당첨 확률이 표기된 광고쿠폰을 발행하고 그 당첨 확률을 연산하는 것을 특징으로 하는 서비스 플랫폼.
- 상품 홍보에 따라 홍보경품상품을 제공하는 상품홍보 시스템을 구비하는 서비스 제공 방법에 있어서,홍보상품경품 추첨점수 관리부에 의해, 상기 구매자의 홍보상품경품에 대한 당첨 여부를 결정하는 기 설정된 소정의 홍보상품경품 추첨점수를 연산하는 단계; 및상기 홍보상품경품 추첨점수를 토대로 구매자에게 소정의 당첨 확률이 표기된 광고쿠폰을 발급하는 단계;를 포함하고,상기 쿠폰을 발급하는 단계는,전체 구매자의 상기 홍보상품경품 추첨점수의 분포가 정규분포를 따른다고 가정하여, 개별 구매자의 당첨 확률을 연산하는 것을 특징으로 하는 서비스 제공 방법.
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CN111178980B (zh) * | 2019-12-31 | 2023-06-13 | 秒针信息技术有限公司 | 行为识别方法和装置 |
CN111861558A (zh) * | 2020-07-17 | 2020-10-30 | 上海伯俊软件科技有限公司 | 一种订单促销引擎 |
KR102485355B1 (ko) | 2022-10-25 | 2023-01-09 | 주식회사 윈컴온 | 인공지능 기반 온,오프라인 판매 행사 중개 플랫폼 서비스 제공 방법, 장치 및 시스템 |
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EP3093816A1 (en) | 2016-11-16 |
AU2015205104A1 (en) | 2016-07-28 |
CA2936183A1 (en) | 2015-07-16 |
SG11201605630YA (en) | 2016-09-29 |
KR101637020B1 (ko) | 2016-07-07 |
US20160328732A1 (en) | 2016-11-10 |
CN105981065A (zh) | 2016-09-28 |
JP2017502428A (ja) | 2017-01-19 |
EP3093816A4 (en) | 2017-06-21 |
KR20150083959A (ko) | 2015-07-21 |
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