WO2015059397A2 - Method for integrating a message into a communication object - Google Patents

Method for integrating a message into a communication object Download PDF

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Publication number
WO2015059397A2
WO2015059397A2 PCT/FR2014/052670 FR2014052670W WO2015059397A2 WO 2015059397 A2 WO2015059397 A2 WO 2015059397A2 FR 2014052670 W FR2014052670 W FR 2014052670W WO 2015059397 A2 WO2015059397 A2 WO 2015059397A2
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Prior art keywords
layer
content
media
message
messages
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PCT/FR2014/052670
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French (fr)
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WO2015059397A3 (en )
Inventor
CORRE Aymeric LE
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Sublime Skinz
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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data, processing content descriptors
    • H04N21/2355Processing of additional data, e.g. scrambling of additional data, processing content descriptors involving reformatting operations of additional data, e.g. HTML pages
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of content streams, manipulating MPEG-4 scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of content streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234363Processing of video elementary streams, e.g. splicing of content streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering the spatial resolution, e.g. for clients with a lower screen resolution
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations

Abstract

The present invention relates to a method for integrating a message into a communication object (1), the method comprising the steps of collecting a communication object (1), said communication object (1) comprising an item of content (2) comprising visual elements, resizing said item of content (2) in order to create spaces (3, 4 and 5), free of any visual element, around said item of content (2) within said communication object (1), positioning one or a plurality of messages to be integrated into said spaces (3, 4 and 5) around said item of content (2), substituting the background of said item of content (2) with said message or messages to be integrated or with the background of said message or messages to be integrated. The invention also relates to a device for implementing the method according to the invention and to a communication object (6) obtained by the method according to the invention.

Description

METHOD OF INTEGRATION OF A MESSAGE IN A SUBJECT

COMMUNICATION. The invention

[0001] The present invention relates to the integration of message, especially an advertisement in the communication objects, especially electronic communication objects. State of the art

[0002] For a long time already, the information communication is done through different media, paper media (books, posters, magazines, newspapers ...), audiovisual media (television) or electronic media, eg through computer networks such as the Internet by web pages.

[0003] The information disclosed may include information, educational, cultural or entertainment; it may also include advertising content that an advertiser wants to convey to the attention of a certain target (consumer, user, user ...). Generally, the agent not being the person sending the information, the advertising message accompanies this information and it incorporates more or less easily or properly. This is even more critical for the electronic media, particularly web pages which are often very different formats.

[0004] To integrate an advertisement in a content, it is possible to incorporate it directly into the communication object (text, image, graphics ...) within the content, or to incorporate it in the form a sub-layer applied to the content.

[0005] In particular for web pages, it is possible to integrate a web page a banner ad, an image or flash animation, generally consists of a custom script (generated by an ad delivery software), or then a background image constituting the advertisement, banner or background image including a link back to the address (uRL) of the destination campaign. When this banner in the form of an arch, it creates a multitude of visual effects, various creations while having a very high visibility rate (94%). [0006] As with conventional paper media, integration solutions for web pages a banner especially in the form of an arch, however, have the drawback of not being applicable to all media, eg all web pages; Indeed, every communications medium has a particular format, not standardized, requiring customization in terms of adjustments and settings, integration of the advertising message to each support, for example at each web page with regard by such as electronic media. Thus for different websites, different banners or background image with link back to a destination address, must be created. No known method proposes only for a banner in the form of arch, easy integration to different websites.

It exists in different web pages, standardized sites dedicated to commercials but they do not have the best visibility for a user (60% against 94% for the above arch) allow fewer opportunities for creating and visual effects, and are relatively intrusive to the user as shown in the area dedicated to the site content.

Aims of the invention

[0007] The present invention is to provide a method, implementation of equipment of the method, and a communication object, which does not have the disadvantages of the prior art.

[0008] The present invention is to provide a method, implementation of equipment of the method, and a communication object, which are an alternative to existing methods and equipment of communication objects.

[0009] The present invention also aims to provide a method, implementation of equipment of the method, and a communication object, allowing easy and standardized integration of a message, advertising preferably in a communication object .

[0010] The present invention also aims to provide a solution applicable to all communication objects of a given type. Summary of the Invention

[0011] The present invention relates to a method of integration of a message in a communication object, the method comprising the steps of collecting a communication object, the communication object comprising a content including visual elements, resizing said content to create spaces, free of visual element, around the content in said communication object, to position one or more messages to be included in said spaces around the compacted content, to substitute the background of the content by the message or messages integrate or bottom of the message to be integrated.

[0012] According to preferred embodiments of the invention, the method comprises at least one, or any appropriate combination of the following features:

- the content of the magnification step is carried out by compacting the visual elements of the content and by shifting the upper edge of the communication object in order to create in the head space, and both sides of the compacted content,

content resizing step consisting is performed using a template having dimensions in connection with the communication object and comprising a space in which the content is compacted, the space having dimensions smaller than the space occupied by the content in the communication object prior to compaction,

- the message or messages to be integrated are selected based on one or more persons of targets recipients of the communication object,

- the communication object is at least one web page,

- the method further includes an HTML code modification step and CSS web page to adjust the integration of the message to be integrated.

[0013] The invention applies particularly to the integration of advertising within a web page may display on a communication object such as a screen of a terminal, the multimedia page resulting from the superposition of different layers comprising:

- collecting a layer of multimedia content such as text, pictures, sound audio, videos, and

- a background layer containing an original base, and defining the background layer of the media content

The method according to the invention comprises the following successive steps:

a) resize the multimedia content layer in order to create spaces (3, 4 and 5), free from media, revealing a portion of the background layer around the multimedia contents,

b) interposing a transparent layer between the layer scaled multimedia content and the background layer, the transparent layer comprising: - an active area coinciding with the free spaces (3, 4 and 5) and

- an inactive area coinciding with the resized media content, c) substitute the original bottom of the background layer by a trim bottom incorporating the one or more messages at locations coinciding with the spaces of the media and the active area of ​​the transparent layer.

With the method according to the invention, very advantageously, the function of the cladding and that of link activation which were coupled in the same layer in the methods of the prior art, are decoupled and performed by two separate layers 1 in the process according to the invention.

This trick has various advantages including:

ease of integration of the transparent layer with the active zone with predefined dimensions, in any layer of media content also resized with predefined dimensions,

- the ease of replacing the trim bottom 13 predefined dimensions by another covering the same dimensions background.

The invention may also present one and / or other of the following aspects considered individually or in combination:

- the resizing step of the multimedia content layer (2) is made by compacting the media (2) and the shifting of the upper edge of the media web page to create the spaces (3, 4 and 5) at the top and both sides of the media (2) compacted,

- the dimensions to achieve for multimedia content layer (2) are those resized a display central area of ​​the site on a predefined template (7) of a width and a predetermined height.

- the dimensions of the locations where said one or more integrated message in the bottom dressing are those of a predetermined main display peripheral area of ​​the template located in front and on either side of the central display area site, the two lateral portions having predefined widths, the upper region having a predefined height and a width.

- beyond the locations where said one or more integrated message in the bottom dressing, are provided in the covering bottom spaces whose dimensions are those of a secondary display device or said predefined area of ​​the posts template, and incorporating a bleed or a repetition or an extension of said one or more messages.

- the method further includes an HTML code and CSS modification step tracing collecting the media to correct the multimedia page of the display resulting from the superposition of the resized media layer with the transparent layer.

- the message or messages to be integrated are selected according to predetermined conditions, such as a historic terminal user navigation or such that one or more targets people reach recipients of the communication object (1) .

- the successive steps are controlled by a local server of the user's terminal or by a remote server of this terminal.

- the message or messages to be integrated into the trim bottom are dynamically changed by the control of the implementation of successive steps for an indefinite period or for at least a certain period.

- the active area is in connection with at least one multimedia content.

The present invention also relates to an equipment implementing the above method, the equipment comprising means for receiving content from a communication object comprising the visual elements, resizing means content to create spaces , free from any visual element about said resized content, means for integrating one or more messages in the spaces, and the bottom of the melting means for the resized content with the message or messages to be consolidated or the bottom or messages to integrate.

[0014] In a particular embodiment of the invention, the equipment comprises a template having dimensions in connection with the communication object and comprising a space in which the content is compacted, the space having dimensions smaller than the space occupied by the content in the communication object prior to compaction.

[0015] The present invention also relates to a communication object comprising the contents of a first communication object, the content is compressed in a space within the communication object of a size smaller than the space occupied by the content prior to compaction, the compacted content being surrounded, above and on both sides, with one or more messages, the base of compacted content being substituted by or integrated message or the bottom of the posts or integrated . [0016] In a particular embodiment of the invention, the communication object obtained by the implementation of the method according to the invention is a web page. BRIEF DESCRIPTION OF FIGURES

[0017] Figure 1 schematically shows a communication object comprising information content.

[0018] Figure 2 schematically shows a first resizing step of the information content of the communication object shown in Figure 1, according to a first embodiment of the invention.

[0019] Figure 3 schematically shows a second scaling step of the information content of the communication object shown in Figure 1, according to the first embodiment of the invention.

[0020] Figure 4 schematically represents the communication object obtained by the method according to the invention.

[0021] Figure 5 schematically shows a template that can be implemented in the context of the present invention.

Figure 6 shows schematically the superposition of layers which results in a multimedia web page according to the prior art (6a) and according to the invention (6b)

Detailed Description of the Invention

[0022] The integration method of a message in a communication object 1 comprises firstly collects a one communication object comprising a content 2 (Figure 1).

[0023] The one communication object can be a paper, audiovisual or electronic.

[0024] The content 2 includes visual elements, text, pictures, drawings, videos, for example, which are broadcast to a recipient via the communication object 1.

[0025] The content 2 is scaled in order to create spaces 3, 4 and 5 in the communication object 1, gaps of any visual element.

[0026] Preferably, the width of the content 1 is amended by compacting the visual elements to create two areas 3 and 4; lying on either side of the content 2 (Figure 2). Then, the content 2 thus compacted is offset from the upper edge of the communication object 1 in order to create a space 5 at the top (above) of the content 2 compacted (Figure 3).

[0027] The one or more messages to be integrated are then disposed in the spaces 3, 4 and 5 surrounding the content 2 compacted and preferably also in the underlayer of the content 2 compacted (Figure 4) and preferably the bottom of the content 2 compacted is substituted by or integrated message or the bottom or integrated messages.

[0028] Preferably, the content of the resizing step 2 of the communication object 1 is applied to content 2 using a template 7. The jig 7 has predetermined dimensions in connection with the type of information carrier, especially with the communication object 1. the jig 7 comprises a space in which the content 2 is compacted, this area having dimensions smaller than the space occupied by the content in the communication object 1. the resizing area may have a predetermined fixed size or dynamically determined size at a ratio to be achieved between size of the communication object 1 / size of the spaces 4, 5 and 6 free to integrate the message to integrate.

[0029] The jig 7 has the advantage of allowing the automation of the sizing, the reduction of the size of the content 2. The magnification can then be applied to all communication objects 1 of a same type of carriers 'information.

[0030] The jig 7 may have a single size, or have a dynamic size that allows its application to different sizes of items of communication 1.

[0031] The messages or to integrate can be of any kind, audio, visual, textual, or a combination of these different types. Preferably, they are chosen by means of management or optimization that selects based on, for example, a target or multiple targets of people to reach, preferably taking into account the target of the content of object communication or its geographical location.

[0032] The method of the invention can be applied to all communication objects, whether paper-like, audiovisual or electronic; However, for reasons of simplicity, the method will be described for a particular embodiment for electronic media type web pages.

[0033] A web page or webpage is a document to Hypertext Markup Language (HTML or XHTML) viewable by a visitor using a web browser by introducing, in the browser, the web address of that document. Generally, this website has a predetermined fixed size or dynamically size in order to be distributed to visitors in the usual format.

[0034] The method of the invention is to resize, compacting the contents 2 of the web page (text, images, resources ...) in a format preferably between 1280 x 820 pixels and 1000 x 600 pixels, in order free spaces 3, 4 and 5, the top and sides of the web page, free spaces of any visual element. The message or messages are then positioned to integrate these areas 3, 4 and 5 and preferably also under layer 2 content compacted web page, creating a new web page.

[0035] The one or more messages to integrate may be a still image or a slideshow, drawing, text, one or more videos, one or more audio, animation (type HTML5 or Flash, for example), one or more widgets social networks, or any combination of several of these elements.

[0036] If the message includes integrating video, the message preferably includes a video stream and a layer of graphics containing such images, text and / or graphic inviting the user to click in order to activate a web link.

[0037] The message to integrate may also include a dynamic display for different products or services, or information. The message then includes a background image and a product flow.

[0038] 2 resizing content of the web page can be done using a jig 7 having a predetermined size applicable to all web same website pages or web pages of all websites.

[0039] Preferably, the template 7 is a graph file, for example the type .jpg, .gif, .png, .swf, preferably a size of 1800xl000pixels and comprising an area, a space, resizing content 2 of the web page of a size of 1000 x 600 pixels (Figure 5).

[0040] Preferably, in this particular embodiment, the method further comprises a step of modifying behavior or HTML and CSS of the web to adjust the integration of the message to integrate and adjust the melting, or substitution, the contents of the background with the message or to include the message background to integrate.

[0041] The method of the invention has the advantage of being applicable to an unlimited number of websites. [0042] The method of the invention allows obtaining a communication object 6 comprising the content 2 of a first communication object 1 and at least one message, preferably advertising, perfectly integrated with said content 2.

[0043] The communication object 6 comprises the contents 2 of a first item of communication 1, content 2 compacted in a space within said communication object 6 and surrounded, above and on both sides, by one or more messages, the contents of two compacted bottom being substituted by or integrated message or through the bottom of or integrated messages.

[0044] Preferably, the communication object 6 obtained by the method according Γ invention is a web page.

[0045] The equipment according to the invention comprises means for receiving the content 2 of a 1 Communication object comprising the visual elements, resizing the content means 2 to create spaces 3, 4 and 5 around the content 2 resized, free from any visual element, integration means of one or several messages in said spaces 3, 4 and 5, and bottom of the melting means 2 content of said resized with said one or more messages to be consolidated or the bottom of said said messages or to integrate.

[0046] Preferably, the content 2 resizing means comprises means for modifying the width of compaction, the content 2 and content of said shifting means 2 compacted.

[0047] Preferably, the content 2 resizing means comprises a jig 7 having predetermined dimensions in connection with the recording medium of type 1 and in particular with the communication object 1. The jig 7 comprises a space wherein the content 2 is compacted, this area having dimensions smaller than the space occupied by the content 2 in the communication object 1. the resize space can have a fixed predetermined size or a size determined by dynamic a target ratio between size of the communication object 1 / size of the spaces 4, 5 and 6 free to integrate the message to integrate.

[0048] In the embodiment relating to electronic media type web pages, the information object 1 is a web page and the template 7 a graphic file, for example type .jpg, .gif, .png. swf, preferably having a size of 1800x1000 pixels and comprising a scale space 2 content of the web page of a size of 1000 x 600 pixels. [0049] The equipment according to the invention may further comprises selection means and / or optimization of the message means to integrate. Preferably, the equipment may also comprise means for limiting the maximum number of times a communication 1 of the object is exposed to recipient (s) the message (s) integrated circuit (s) during a defined period of time .

[0050] Preferably, the equipment according to the invention comprises display means of the one communication object containing a content 2 and one or more integrated messages.

[0051] Preferably, the equipment according to the invention may further comprise a database comprising communication objects 1, for example web pages, and means for storing one communication objects comprising the integrated message .

[0052] Preferably, the above-mentioned means comprise computer means, preferences one or more software and one or more computing devices.

Is detailed in the following implementation of the inventive method for integrating advertising messages in a multimedia web page:

[0053] A multimedia website, or multimedia Web page, a document is generated by the Hypertext Markup Language (HTML or XHTML) viewable by a visitor using a web browser by introducing, in its browser, web address of this document. This HTML document can contain a method for integrating one or more commercials controlled from outside. Generally, this website has a predetermined fixed size or dynamically size in order to be distributed to visitors in the usual format. A 1 Multimedia web page is displayed on a communication object such as a screen of a terminal in Figure 1.

[0054] The multimedia website is the result of the superposition of different layers or strata. A layer is like a tracing paper overlay the content of a web page (hence the use of the term layer in the following). A layer can contain text, images, links ... and be moved by dragging it with the mouse. It is used to stack the different elements and to position them accurately, regardless of the rest of the page because its position is fixed in a corner of the window and not in relation to other elements on the page. At HTML, a layer is defined with the <div> and absolute positioning, such as this:

<Div style = "position: absolute; z-index: 1; left: 160px; top: 50px; width: 250px; height: 130px" id = "couchel">

In the process according to the invention, the multimedia web page is composed of:

- a layer including multimedia content (as indicated by 10 in Figure 6), such as text, pictures, audio, video, named in the following multimedia content layer 2. It is often located in first position in the superposition of layers constituting the multimedia home page, and included in a format preference between 1280 x 820 pixels and 1000 x 600 pixels,

- a background layer 11 containing an original background often ranks last in the overlapping layers constituting the multimedia web page, and sets the background of the media layer.

[0055] The process of the invention is to resize the media layer 10 in order to create spaces 3, 4 and 5, which are free of media (one obtains a media layer resized 10 ') to add a transparent layer 12 between the multimedia resized layer 10 'and the background layer, which comprises an active region situated outside the resized multimedia content and changing the background of the layer to include a covering bottom 13 containing commercials that appear in the same location as the active area of ​​the transparent layer 12. the rear bottom plane of the active zone and the resized media will preferably uniform.

Thus, very advantageously, the function of the cladding and that of link activation which were coupled in the same layer in the methods of the prior art, are decoupled and performed by two separate layers in the method according to the invention.

This trick has various advantages including:

ease of integration of the transparent layer with the active zone with predefined dimensions, in any layer of media content also resized with predefined dimensions,

- the ease of replacing the trim to the bottom 13 predefined dimensions by another covering the same dimensions background

Preferably, the method according to the invention is performed while using a template 7. The jig 7 has predetermined dimensions in connection with the multimedia page 1. The jig 7 defines related dimensions with the web media (1) and comprises a first 2D-dimensional space wherein the media (2) is compacted, a second 2D-dimension of an arch space wherein the one or more messages embedded in the bottom of dressing are displayed.

[0034] The space in which the media content is compacted layer 2 has dimensions smaller than the space occupied by the multimedia content. The resize space may also have a predetermined fixed size or dynamically determined size at a ratio to be achieved between the size of the multimedia content layer 2 / the size of the spaces 4, 5 and 6 free to integrate the message to integrate.

[0035] Preferably, the template 7 is a graph file, for example the type jpg, .gif, .png, .swf, preferably a size of 1800x1 OOOpixels and comprising a central zone A (see Figure 5), resizing multimedia content 2 having a size of 1000 x 600 pixels. This area has been identified as the most suitable whole variety of confused screens (smartphones, tablets, computer screen). It is to these dimensions 1000 x 600 pixels as multimedia content layers are resized.

The template also comprises a main device B zone comprising an upper portion having a size of 1280 x 220 pixels which is the space in display head commercials, and two lateral portions of 140 x 600 pixels which constitute the lateral spaces display advertising. This area has also been identified as the most suitable for the display of advertisements, any variety of screens combined. It is these dimensions as the active areas of the transparent layer are sized, and at corresponding locations that advertisements are positioned in the dress bottom of the background layer.

The template also includes a secondary surrounding area C comprising two lateral portions extending on either side of the central regions A and main devices. These lateral portions do not necessarily appear on small screens such as mobile phone screens or tablets, they show side advertisements in the corresponding position of the decorative base (repetition of messages from the main peripheral or extension these messages as the representation of the remaining part of a character whose only head appears in the main peripheral area) or message without background (bleed taking the color of the initial background layer background, preferably with fades to white). [0036] The jig 7 has the advantage of automation when resizing one size. It can of course as an alternative embodiment, have a dynamic size. We present in the following exemplary embodiments of the different layers:

Preferably, the width of the multimedia content layer 2 is modified by compacting the elements contained, to create two areas 3 and 4; lying on either side of the multimedia content layer 2 (Figure 2). Then, the two thus compacted multimedia content layer is offset from the multimedia page upper edge to create a space 5 at the top (above) of the multimedia content layer 2 compacted (Figure 3).

[0056] If the deformed resize the display of multimedia content layer, it is necessary to apply a further step of modifying the HTML and CSS to adjust the compressed multimedia content display for correct display the multimedia page resulting from the superposition of the resized media layer, the transparent layer.

[0027] Figure 4 shows the result of the superposition of multimedia content layer 2 after resize and background layer whose original background becomes apparent in the free spaces of all media 3, 4 and 5 result resizing and arranged in head and sides of the resized media.

[0028] The process of the invention then is to create a transparent layer 12, and disposing the accordance with Figure 5, in a layer between layers of resized multimedia content 10 'and the background layer 11. as indicated above, the transparent layer comprises an active area and an inactive area: the active area coinciding with the free spaces (3, 4 and 5), and the inactive area coinciding with the resized media layer.

[0057] The active region is linked to at least one multimedia content such as text, photos, audio, video or other website that depend on advertising to display.

[0030] The process of the invention is to substitute the original bottom of the background layer by a cladding background incorporating said one or more messages at locations where the messages coincide with the active region of the transparent layer . The message or messages to be integrated may be a still image or a slideshow, drawing, text, one or more videos, one or more audio, animation (type HTML5 or Flash, for example), one or more social networking widgets or any combination of several of these elements.

The message to integrate may also include a dynamic display for different products or services, or information. The message then includes a background image and a product flow.

[0031] The composition of three layers gives a new multimedia page, which has the following effects:

1. media content remains intact,

2. the commercial is introduced around the media as a skin,

3. graphics in the background background can invite the user to click to activate a link to another website.

[0032] In particular thanks to the standardized dimensions of the active area of ​​the transparent layer and the bottom cladding of the background layer, it is easy to replace periodically for example, or dynamic advertising messages of the rear layer plane, and the corresponding links of the transparent layer.

These messages dynamically display can be selected by means of management or optimization that selects based on, for example, a target or multiple targets of people to reach, preferably taking into account the target of the content of the communication object or its geographical location.

[0033] The process of the invention is controlled by a local server within the user's terminal or by a remote server.

Messages to integrate and possibly the corresponding transparent layer can be stored on the remote server, so that the structure of the website with advertising that results from the superimposition of transparent layer provided with an active zone layer resized multimedia content and slams background of which the bottom is substituted with a dressing background, is not accessible to a user of the site, which receives only the result. This solution for keeping secret the architecture of the resulting website is preferred. Moreover, the advertising messages and the active area of ​​the transparent layer may be changed dynamically by the control of the implementation of successive steps for an indefinite period or during at least a fixed period.

The method as described above, in particular the following advantages:

[0058] The jig 7 has a predetermined size applicable to all web one website or web pages of various websites pages.

[0059] The process according to the invention has the advantage of being applicable to an unlimited number of websites.

[0060] The method of the invention allows to dynamically display advertising through decoupling of the dressing function of link activation function.

Claims

1. A method of integrating one or more messages such as an advertising message, in a multimedia website (1) may be displayed on a communication object such as a screen of a terminal, the page multimedia resulting from the superposition of different layers including:
- collecting a layer of multimedia content such as text, pictures, sound audio, videos, and
- a background layer containing an original base, and defining the background layer of the media content
characterized in that it comprises the following successive steps: a) resize the multimedia content layer in order to create spaces (3, 4 and 5), free from media, revealing a portion of the background layer of around multimedia content,
b) interposing a transparent layer between the layer of multimedia content and resized the background layer, the transparent layer comprising:
- an active region coinciding with the free spaces (3, 4 and 5) and
- an inactive area coinciding with the resized media content, c) substitute the original bottom of the background layer by a trim bottom incorporating the one or more messages at locations coinciding with the spaces of the media and the active area of ​​the transparent layer.
2. The method of claim 1, wherein the resizing step of the multimedia content layer (2) is made by compacting the media (2) and the shifting of the upper edge of the media web page to create the spaces (3 , 4 and 5) at the top and both sides of the media (2) compacted.
3. A method according to claim 2, wherein the dimensions to be achieved for the multimedia content layer (2) are those resized a display central area of ​​the site on a predefined template (7) of a width and a predefined height.
4. The method of claim 3, wherein the dimensions of the locations where said one or more integrated message in the bottom dressing are those of a predetermined main display peripheral area of ​​the template located in the head and sides the display central area of ​​the site, the two side portions having predefined widths, the upper region having a predefined height and a width.
5. The method of claim 4, wherein beyond the locations where said one or more integrated message in the bottom dressing, are provided in the covering bottom spaces whose dimensions are those of a surrounding area of secondary display predefined messages or said template, and incorporating a bleed or a repetition or an extension of said one or more messages.
6. Method according to one of the preceding claims, further comprising a step of modifying the HTML and CSS Layer collecting the media to correct the media page display resulting from the superposition of scaled multimedia content layer with the transparent layer .
7. A method according to any preceding claim, wherein the message or messages to be integrated are selected according to predetermined conditions, such as historical terminal user navigation or such as one or more persons of targets reach recipients of the communication object (1).
8. A method according to any preceding claim, wherein the successive stages are controlled by a local server of the user's terminal or by a remote server of this terminal.
9. A method according to any preceding claim, wherein the message or messages to be included in the wrapping back are dynamically changed by the control of the implementation of successive steps for an indefinite period or during at least a fixed period.
10. Method according to one of the preceding claims, wherein the active region is related to at least one multimedia content.
PCT/FR2014/052670 2013-10-21 2014-10-21 Method for integrating a message into a communication object WO2015059397A3 (en)

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US20080320512A1 (en) * 2007-06-22 2008-12-25 Inskin Media Ltd. Systems and methods for providing interactive advertisements through media player skin
WO2009039519A1 (en) * 2007-09-21 2009-03-26 Louis Dorman Internet background advertising service
US20120144303A1 (en) * 2010-10-08 2012-06-07 Michael Cricks Hd website skin

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FR3012232A1 (en) 2015-04-24 application
FR3012232B1 (en) 2017-01-27 grant

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