WO2015046670A1 - System and method for user pairing between applications - Google Patents

System and method for user pairing between applications

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Publication number
WO2015046670A1
WO2015046670A1 PCT/KR2013/011936 KR2013011936W WO2015046670A1 WO 2015046670 A1 WO2015046670 A1 WO 2015046670A1 KR 2013011936 W KR2013011936 W KR 2013011936W WO 2015046670 A1 WO2015046670 A1 WO 2015046670A1
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WO
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Application
Patent type
Prior art keywords
user
application
information
pairing
service
Prior art date
Application number
PCT/KR2013/011936
Other languages
French (fr)
Inventor
Na Ra Park
Original Assignee
Mocoplex, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement

Abstract

Disclosed are a system and a method for user pairing between applications. A system for user pairing between applications according to the present invention includes a user ID unit for identifying a user using a first user ID information of the user who accesses a first service through a first application or a second application; an application pairing unit for recognizing that the first application and the second application are used by an identical user based on the first user ID information and pairing the first application and the second application with the user, if the user accesses the first service using the first user ID information through the second application after accessing the first service using the first user ID information through the first application; and an application pairing information generation unit for generating application pairing information related to the pairing.

Description

SYSTEM AND METHOD FOR USER PAIRING BETWEEN APPLICATIONS

A system and a method for user pairing between applications are provided.

With the development of Internet technology, the advertising market using various types of services, such as websites provided through the Internet, is growing dramatically. Such advertising using websites has been known as an efficient advertising method as compared with advertising costs because user accessibility is excellent and there is a high probability that the advertising will be connected to reach purchase. As the popularity of such advertising using websites is increased, a ratio of advertising displayed in websites is increased day by day.

As unwanted advertising is frequently exposed to a user when the user uses a website, advertising is not useful information, but advertising becomes a pollution that gives user stress.

Accordingly, a targeting advertising method of providing a user with custom-tailored advertising has emerged. Particularly, a retargeting advertising method is a method of providing advertising to a user by analyzing information about the service use history of the user through the Internet, in other words, visited pages, retrieved goods, and clicked goods. The retargeting advertising method is efficient because only necessary advertising may be exposed to a user and a sponsor may also provide corresponding advertising to a user who needs goods or service provided by the sponsor. For this reason, the retargeting advertising method is chiefly adopted by websites having a large number of visitors.

However, a conventional retargeting advertising method is problematic in that retargeting advertising may be provided to a user only when the user uses a corresponding terminal because service use history information is collected only in the corresponding terminal used by the user. For example, if a user searches for information related to specific goods using a specific web service in a specific computer and clicks on the information, advertising related to the specific goods may be provided to the user only when the user uses the specific computer. If the user uses the same web service using a smart phone, however, retargeting advertising is not provided to the user.

Such a problem is generated because various smart devices, such as computers and smart phones, have Unique Device Identifications (UDIDs) for identifying the smart devices. If a user uses the same service using different terminals, a service provider does not recognize that the same user uses the same service.

Furthermore, if the same user uses the same service using a different application even in the same terminal, a service provider does not recognize that the terminal used by the same user is the same terminal because the terminal has a different UDID depending on an application due to the security problem of a manufacturer.

The above information disclosed in this Background section is only for enhancement of understanding of the background of the invention, and therefore it may contain information that does not form the prior art that is already known in this country to a person of ordinary skill in the art.

An exemplary embodiment is provided to pair corresponding applications or terminals with an identical user although a user uses a plurality of applications or a plurality of terminals.

An exemplary embodiment is provided with advertising retargeted and provided to the user through a plurality of applications or terminals after checking the service use history of the user.

An exemplary embodiment of the present invention provides a system for user pairing between applications, including a user ID unit for identifying a user using information about a first user ID of the user who accesses a first service through a first application or a second application; an application pairing unit for recognizing that the first application and the second application are used by the same user based on the first user ID information and pairing the first application and the second application with the user, if the user accesses the first service using the first user ID information through the second application after accessing the first service using the first user ID information through the first application; and an application pairing information generation unit for generating application pairing information related to the pairing.

The application pairing unit may pair the first application and the second application with the user by matching a first Unique Device Identification (UDID) of the first application with a second UDID of the second application based on the first user ID information.

If the user accesses the first service through a third application using the first user ID information, the application pairing unit may recognize that the first application, the second application, and the third application are used by the same user based on the first user ID information and pair the first application, the second application, and the third application with the user.

If the user accesses a second service different from the first service using second user ID information different from the first user ID information through the first application, the application pairing unit may recognize that the first application and the second application are used by the same user using the application pairing information although the user does not access the second service through the second application.

The system for user pairing between applications may further include an advertising providing unit for selecting advertising corresponding to first service use information that is information related to the history of the first service used by the user and providing the selected advertising to the first application or the second application paired with the user using the application pairing information.

The first service use information may include one or more of log information, search information, and click history information in the first service.

The system for user pairing between applications may further include an advertising providing unit for selecting advertising corresponding to second service use information that is information related to the history of the second service used by the user and providing the selected advertising to the first application or the second application paired with the user using the application pairing information.

The second service use information may include one or more of log information, search information, and click history information in the second service.

The first application and the second application may be included in different terminals.

The first application and the second application may be included in the same terminal.

Another embodiment of the present invention provides a method for user pairing between applications, including the steps of identifying a user using information about a first user ID of the user who accesses a first service through a first application or a second application; recognizing that the first application and the second application are used by the same user based on the first user ID information and pairing the first application and the second application with the user, if the user accesses the first service using the first user ID information through the second application after accessing the first service using the first user ID information through the first application; and generating application pairing information related to the pairing.

The pairing step may include pairing the first application and the second application with the user by matching a first Unique Device Identification (UDID) of the first application with a second UDID of the second application based on the first user ID information.

The method may further include a step of, if the user accesses the first service through a third application using the first user ID information, recognizing that the first application, the second application, and the third application are used by the same user based on the first user ID information and pairing the first application, the second application, and the third application with the user.

The method may further include a step of, if the user accesses a second service different from the first service using second user ID information different from the first user ID information through the first application, recognizing that the first application and the second application are used by the same user using the application pairing information although the user does not access the second service through the second application.

The method may further include a step of selecting advertising corresponding to first service use information that is information related to the history of the first service used by the user and providing the selected advertising to the first application or the second application paired with the user using the application pairing information. The method may further include a step of selecting advertising corresponding to second service use information that is information related to the history of the second service used by the user and providing the selected advertising to the first application or the second application paired with the user using the application pairing information.

The second service use information may include one or more of log information, search information, and click history information in the second service.

The first application and the second application may be included in different terminals.

The first application and the second application may be included in the same terminal.

An exemplary embodiment may provide a system and a method for user pairing between applications, wherein although a user uses a plurality of applications or a plurality of terminals, corresponding applications or terminals may be paired with the user by pairing a first application and a second application with the user based on a first user ID information if the user accesses a first service using the first user ID information through the first application and then accesses the first service using the first user ID information through the second application, and advertising may be retargeted and provided to the user through a plurality of applications or terminals after checking the service use history of the user.

FIG. 1 is a schematic diagram showing a system for user pairing between applications in accordance with an exemplary embodiment of the present invention.

FIGS. 2 and 3 are diagrams showing a first implementation example of a system for user pairing between applications in accordance with an exemplary embodiment of the present invention.

FIG. 4 is a diagram showing a second implementation example of a system for user pairing between applications in accordance with an exemplary embodiment of the present invention.

FIG. 5 is a flowchart illustrating a method for user pairing between applications in accordance with an exemplary embodiment of the present invention.

ereinafter, the present invention is described in detail with reference to the accompanying drawings. A repeated description and a detailed description of known functions and constructions that may make the gist of the present invention unnecessarily vague are omitted. Embodiments of the present invention are provided in order to fully describe the present invention to those skilled in the art. Accordingly, the shapes, sizes, etc. of elements in the drawings may be enlarged for clarity of description.

In the entire specification, unless explicitly described otherwise, the word 'comprise' and variations, such as 'comprises' or 'comprising', will be understood to imply the inclusion of stated elements but not the exclusion of any other elements.

Furthermore, a term, such as '... unit', '... device', or '...module', refers to a unit for processing at least one function or operation, and it may be implemented by hardware, software, or a combination of hardware and software.

FIG. 1 is a schematic diagram showing a system for user pairing between applications in accordance with an exemplary embodiment of the present invention. Referring to FIG. 1, the system 100 for user pairing between applications in accordance with an exemplary embodiment of the present invention may operate while operating in conjunction with a first application 10 and a second application 20. The first application 10 and the second application 20 may be implemented in such a way as to be installed in respective terminals (not shown).

In an exemplary embodiment, the terminal is a device in which applications for executing various functions may be installed and executed and may be one or more of a personal computer, a smart phone, smart TV, a Personal Digital Assistant (PDA), and a tablet computer. The first application 10 and the second application 20 may access a predetermined service through the Internet and execute a corresponding function. The system 100 for user pairing between applications in accordance with an exemplary embodiment of the present invention may be configured to include a user ID unit 110, an application pairing unit 120, an application pairing information generation unit 130, an application pairing information storage unit 140, and an advertising providing unit 150. The system 100 for user pairing between applications shown in FIG. 1 is only an exemplary embodiment. All the blocks of FIG. 1 are not essential constituent elements, and some of the blocks may be changed or deleted or one or more additional blocks may be added to the blocks of FIG. 1 in other exemplary embodiments.

In an exemplary embodiment, the system 100 for user pairing between applications may be implemented in the form of one server or may be included in one server. In the present embodiment, the system 100 for user pairing between applications may be a service provider server or may be included in a service provider server.

In another exemplary embodiment, the system 100 for user pairing between applications may be implemented in the form of two or more servers or may be included in two or more servers. For example, the user ID unit 100, the application pairing unit 120, the application pairing information generation unit 130, and the application pairing information storage unit 140 may correspond to a service provider server, or they may be included in a service provider server. The advertising providing unit 150 may be an advertising provider server or may be included in an advertising provider server.

The user ID unit 110 identifies a user based on information about the first user ID of the user who accesses a first service through the first application 10 or the second application 20. In an exemplary embodiment, the first service may be a portal service that provides a web mail service, an online game service, news information providing service, or various types of services through the Internet in the form of a web site. Furthermore, the first user ID information is information for identifying a user and may be the ID of a user. The user ID unit 110 identifies a user when the user accesses a specific service using his or her ID through an application. If a user accesses the first service using first user ID information through the first application 10 and then accesses the first service using the first user ID information through the second application 20, the application pairing unit 120 recognizes that the first application 10 and the second application 20 are application used by the same user based on the first user ID information and pairs the first application 10 and the second application 20 with the user.

The application pairing unit 120 may pair the first application and the second application with the user by matching a first UDID of the first application 10 with a second UDID of the second application 20 based on the first user ID information.

As described in Background of the Invention, a service provider does not recognize that applications installed in different terminals are used by the same user because the applications have different UDIDs. Furthermore, a service provider does not recognize that a terminal is the same terminal because different applications have different UDIDs although the different applications are installed in the same terminal.

Accordingly, if a user accesses a specific service using the same user ID information through the different applications 10 and 20, the application pairing unit 120 matches UDIDs of the applications 10 and 20 with each other so that the applications 10 and 20 may be recognized as applications used by the same user. Likewise, if the user accesses the first service through a third application (not shown) using the first user ID information, the application pairing unit 120 may recognize that the first application 10, the second application 20, and the third application 30 are used by the same user based on the first user ID information and may pair the first application 10, the second application 20, and the third application 30 with the user.

Through the operation of the application pairing unit 120, the system 100 for user pairing between applications in accordance with an exemplary embodiment of the present invention may pair a plurality of terminals or a plurality of applications with a user and a service provider may recognize that specific terminals and specific applications are used by the same user.

The pairing information generation unit 130 generates application pairing information related to pairing performed by the application pairing unit 120, and the pairing information storage unit 140 stores generated application pairing information. In an exemplary embodiment, the pairing information storage unit 140 may be implemented in the form of a database included in a service provider server or may be included in a database.

If application pairing information is generated through such pairing and stored, the application pairing unit 120 may recognize that a specific application is used by the same user based on the stored application pairing information without performing an additional pairing process although the same user accesses another service using another user ID information.

In an exemplary embodiment, if the user accesses a second service different from the first service using second user ID information different from the first user ID information through the first application 10, the application pairing unit 120 may recognize that the first application 10 and the second application 20 are used by the same user based on the application pairing information although the user does not access the second service through the second application 20.

The advertising providing unit 150 selects advertising corresponding to first service use information, in other words, information related to the history of the first service used by the user, and provides the selected advertising to the first application or the second application paired with the user based on the application pairing information. In an exemplary embodiment, the first service use information may include one or more of log information, search information, and click history information in the first service.

If a user accesses a specific service in a specific terminal, searches information related to specific goods, and clicks on the retrieved information through the advertising providing unit 150, the user may be provided with advertising related to the specific goods even in other terminals in addition to the corresponding terminal. For example, when a user accesses any portal site in a mobile terminal in the state in which the user has accessed the portal site in a computer, searched for information related to jeans, and clicked on the retrieved information, the user may view advertising related to the jeans.

In other exemplary embodiments, after the application pairing unit 120 generates application pairing information through pairing and stores the generated application pairing information, the advertising providing unit 150 may provide paired terminals with advertising corresponding to second service use information using a second service without an additional pairing process based on the generated application pairing information although a user accesses the second service different from a first service. That is, if the user accesses the first service through the first application 10 and the second application 20 using the first user ID information and the first application 10 and the second application 20 are paired with the user, the advertising providing unit 150 may select advertising corresponding to second service use information, in other words, information related to the history of the second service used by the user, and provide the selected advertising to the first application or the second application paired with the user using the application pairing information. In an exemplary embodiment, the second service use information may include one or more of log information, search information, and click history information in the second service.

Through the operation of the system for user pairing between applications in accordance with an exemplary embodiment of the present invention, corresponding applications or terminals may be paired with a user although the user uses a plurality of applications or a plurality of terminals, and advertising may be retargeted and provided to the user through a plurality of applications or terminals by checking a service history used by the user.

As described above, the system for user pairing between applications in accordance with an exemplary embodiment of the present invention may be applied to applications included in different terminals and to different applications installed in the same terminal. This is described with reference to FIGS. 2 to 4.

FIGS. 2 and 3 are diagrams showing a first implementation example of the system for user pairing between applications in accordance with an exemplary embodiment of the present invention.

FIGS. 2 and 3 show an example in which the system 100 for user pairing between applications in accordance with an exemplary embodiment of the present invention is applied to applications installed in different terminals 30 and 40.

Referring to FIG. 2, if a user first accesses a specific service using a specific ID through an application, such as a web browser installed in a computer 30, at step S201 and accesses the same service using the same ID through an application, such as a mobile web browser installed in a mobile terminal 40 at step S202, the system 100 for user pairing between applications pairs the web browser of the computer 30 and the mobile web browser of the mobile terminal 40 with the user at step S203.

After such a pairing process is performed, advertising related to long sleeved T-shirts that the user has searched for and clicked on through the web browser of the computer 30 may be displayed in the mobile web browser of the mobile terminal 40, as shown in FIG. 3.

FIG. 4 is a diagram showing a second implementation example of the system for user pairing between applications in accordance with an exemplary embodiment of the present invention.

FIG. 4 shows an example in which the system 100 for user pairing between applications in accordance with an exemplary embodiment of the present invention is applied to different applications 51 and 52 installed in the same terminal 50.

Referring to FIG. 4, if a user first accesses a specific service using a specific ID through an application, such as a mobile web browser 51 installed in a mobile terminal 50, at step S301 and accesses the same service using the same ID through an application, such as a mobile App 52 installed in the same mobile terminal 50, at step S302, the system 100 for user pairing between applications pairs the mobile web browser 51 and the mobile App 52 of the mobile terminal 50 with the user at step S303.

After such a pairing process is performed, advertising related to specific goods that the user has searched for and clicked on through the mobile web browser 51 of the mobile terminal 50 may be displayed in the mobile App 52 of the mobile terminal 50.

FIG. 5 is a flowchart illustrating a method for user pairing between applications in accordance with an exemplary embodiment of the present invention.

The method for user pairing between applications of FIG. 5 in accordance with an exemplary embodiment of the present invention may be performed by the system for user pairing between applications in accordance with an exemplary embodiment of the present invention which has been described with reference to FIGS. 1 to 4.

Referring to FIG. 5, when the method for user pairing between applications in accordance with an exemplary embodiment of the present invention is started, if a user accesses a first service using first user ID information through a first application at step S11, the corresponding user is identified at step S12. If the user accesses the first service using the first user ID information through a second application at step S13, the corresponding user is identified at step S14.

Next, it is recognized that the first application and the second application are used by the same user based on the first user ID information, and the first application and the second application are paired with the user at step S15.

After the pairing is performed at step S15, application pairing information is generated at step S16 and stored at step S17.

Thereafter, advertising corresponding to first service use information, in other words, information related to the history of the first service used by the user, is selected at step S18. The selected advertising is provided to the first application or the second application paired with the user using the application pairing information at step S19.

In the method for user pairing between applications shown in FIG. 5, a user pairing process between applications is performed like in the system for user pairing between applications shown in FIG. 1 in accordance with an exemplary embodiment of the present invention. Accordingly, a detailed description of the method is omitted because the description of FIG. 1 is applied to the method without change unless specially described otherwise. Like in FIG. 1, all the steps of the flowchart of FIG. 5 are not essential steps. Some of the steps may be changed or deleted or one or more additional steps may be added to the steps of FIG. 5 in other exemplary embodiments.

Although specific embodiments of the present invention have been illustrated and described, the technical spirit of the present invention is not limited to the accompanying drawings and the description, and it is evident to those skilled in the art that the present invention may be modified in various ways without departing from the spirit of the present invention. The modifications should be construed as belonging to the claims of the present invention within a range in which the spirit of the present invention is not violated.

Claims (20)

  1. A system for user pairing between applications, comprising:
    a user ID unit for identifying a user using a first user ID information of the user who accesses a first service through a first application or a second application;
    an application pairing unit for recognizing that the first application and the second application are used by an identical user based on the first user ID information and pairing the first application and the second application with the user, if the user accesses the first service using the first user ID information through the second application after accessing the first service using the first user ID information through the first application; and
    an application pairing information generation unit for generating application pairing information related to the pairing.
  2. The system of claim 1, wherein the application pairing unit pairs the first application and the second application with the user by matching a first Unique Device Identification (UDID) of the first application with a second UDID of the second application based on the first user ID information.
  3. The system of claim 1, wherein if the user accesses the first service through a third application using the first user ID information, the application pairing unit recognizes that the first application, the second application, and the third application are used by an identical user based on the first user ID information and pairs the first application, the second application, and the third application with the user.
  4. The system of claim 1, wherein if the user accesses a second service different from the first service using a second user ID information different from the first user ID information through the first application, the application pairing unit recognizes that the first application and the second application are used by an identical user using the application pairing information although the user does not access the second service through the second application.
  5. The system of claim 1, further comprising an advertising providing unit for selecting an advertisement corresponding to a first service use information that is information related to a history of the first service used by the user and providing the advertisement to the first application or the second application paired with the user using the application pairing information.
  6. The system of claim 5, wherein the first service use information comprises one or more of log information, search information, and click history information in the first service.
  7. The system of claim 4, further comprising an advertising providing unit for selecting an advertisement corresponding to a second service use information that is information related to a history of the second service used by the user and providing the advertisement to the first application or the second application paired with the user using the application pairing information.
  8. The system of claim 7, wherein the second service use information comprises one or more of log information, search information, and click history information in the second service.
  9. The system of claim 1, wherein the first application and the second application are included in different terminals, resepectively.
  10. The system of claim 1, wherein the first application and the second application are included in an identical terminal.
  11. A method for user pairing between applications, comprising steps of:
    identifying a user using a first user ID information of the user who accesses a first service through a first application or a second application;
    recognizing that the first application and the second application are used by an identical user based on the first user ID information and pairing the first application and the second application with the user, if the user accesses the first service using the first user ID information through the second application after accessing the first service using the first user ID information through the first application; and
    generating application pairing information related to the pairing.
  12. The method of claim 11, wherein the pairing step comprises pairing the first application and the second application with the user by matching a first Unique Device Identification (UDID) of the first application with a second UDID of the second application based on the first user ID information.
  13. The method of claim 11, further comprising a step of, if the user accesses the first service through a third application using the first user ID information, recognizing that the first application, the second application, and the third application are used by an identical user based on the first user ID information and pairing the first application, the second application, and the third application with the user.
  14. The method of claim 11, further comprising a step of, if the user accesses a second service different from the first service using a second user ID information different from the first user ID information through the first application, recognizing that the first application and the second application are used by an identical user using the application pairing information although the user does not access the second service through the second application.
  15. The method of claim 11, further comprising a step of selecting an advertisement corresponding to a first service use information that is information related to a history of the first service used by the user and providing the advertisement to the first application or the second application paired with the user using the application pairing information.
  16. The method of claim 15, wherein the first service use information comprises one or more of log information, search information, and click history information in the first service.
  17. The method of claim 14, further comprising a step of selecting an advertisement corresponding to a second service use information that is information related to a history of the second service used by the user and providing the advertisement to the first application or the second application paired with the user using the application pairing information.
  18. The method of claim 17, wherein the second service use information comprises one or more of log information, search information, and click history information in the second service.
  19. The method of claim 11, wherein the first application and the second application are included in different terminals, respectively.
  20. The method of claim 11, wherein the first application and the second application are included in an identical terminal.
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US20100036711A1 (en) * 2008-08-11 2010-02-11 Research In Motion System and method for mapping subscription filters to advertisement applications
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US20130124309A1 (en) * 2011-11-15 2013-05-16 Tapad, Inc. Managing associations between device identifiers

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US20060069612A1 (en) * 2004-09-28 2006-03-30 Microsoft Corporation System and method for generating an orchestrated advertising campaign
US20090240564A1 (en) * 2006-12-12 2009-09-24 Marco Boerries Open framework for integrating, associating, and interacting with content objects including advertisement and content personalization
US20100036711A1 (en) * 2008-08-11 2010-02-11 Research In Motion System and method for mapping subscription filters to advertisement applications
US20120150641A1 (en) * 2010-12-09 2012-06-14 Jeffrey Brooks Dobbs Method and apparatus for linking and analyzing data with the disintermediation of identity attributes
US20130124309A1 (en) * 2011-11-15 2013-05-16 Tapad, Inc. Managing associations between device identifiers

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