WO2014104215A1

WO2014104215A1 - Package

Info

Publication number: WO2014104215A1
Application number: PCT/JP2013/084944
Authority: WO
Inventors: 堅二高久
Original assignee: ユニ・チャーム株式会社
Priority date: 2012-12-27
Filing date: 2013-12-26
Publication date: 2014-07-03
Also published as: JP2014125249A; JP6114026B2; CN104684820A

Abstract

The purpose of the present invention is to provide a package capable of displaying a characteristic, property, etc. of the articles stored therein in a manner that is intuitive and easy to understand and that conserves space. This package (1) stores multiple absorbent articles (2) therein and a hologram (40) is displayed on the package (1) outer surface (7), which is the front surface when displayed. A first image that is seen when the hologram (40) is viewed from one direction and a second image that is seen when viewed from another direction show a characteristic or a property of the absorbent article (2) before and after a change in state. Since the characteristic or property of the absorbent article (2) is thus represented as an animation with two images showing a change in state, it is easy to understand intuitively.

Description

package

The present invention relates to a package that houses a plurality of absorbent articles therein.

2. Description of the Related Art Conventionally, there is a product name, a decorative picture or photo, etc. displayed on the outer surface of an absorbent article package (see, for example, Patent Document 1). In addition, there are cases where characters, designs, etc. are displayed on the outer surface of the package, which indicate the characteristics and performance of the articles housed therein.

JP 2012-66839 A

Since the absorbent article is flexible and does not have a fixed shape, it is easier to intuitively understand the description of the features, performance, and the like in a plurality of images. However, since the display space is limited, there are cases where a plurality of images cannot be displayed and sufficient explanation cannot be made.
Moreover, the user of an absorbent article has many infants and elderly people, and there are many times when the character etc. cannot be read or it became difficult to read.
Furthermore, in foreign countries or the like, there is a possibility that people who cannot read characters may purchase or use absorbent articles because they are displayed in a language that is not a native language because of problems such as education.

The present invention provides a package that can easily and intuitively display the features and performance of the absorbent article housed therein, even for infants and the elderly, or those who cannot read characters, in an intuitive and space-saving manner. The purpose is to provide.

The present invention is a package for storing an absorbent article, wherein a hologram is displayed on the outer surface of the package, and the hologram is an image showing the characteristics and performance of the absorbent article or the package. It is related with the package which shows a different state in the said absorbent article or the said package when it sees from the other and when it sees from the other.

The hologram shows a state before use of the absorbent article or the package when viewed from the one side, and when used, during or after use of the absorbent article or the package when viewed from the other side. It may have a function of visually recognizing how to use or replace the absorbent article or the package by indicating the state.

The hologram shows a normal state of the absorbent article or the package when viewed from the one side, and a state when the absorbent article or the package undergoes a characteristic change when viewed from the other side. By showing, it may have a function of visually recognizing the features of the absorbent article or the package.

Further, the present invention is a package for storing an absorbent article, wherein a hologram is displayed on the outer surface of the package, and the hologram visually shows the characteristics and functions of the absorbent article when viewed from one side. And a display of information required to be displayed on the package when viewed from the other side.

The hologram may have a function for authenticity determination.

According to the present invention, it is possible to provide a package capable of intuitively and easily displaying the features and performances of articles housed therein and saving space.

It is the figure which showed the package concerning this embodiment. It is the diaper accommodated in the inside of a package, Comprising: It is the figure which expanded the diaper. It is the diaper accommodated in the inside of a package, Comprising: It is the figure which showed the state in which urine was absorbed. The hologram image in 1st Embodiment is shown, It is a 1st image which can be seen when a hologram is seen from one side. The hologram image in 1st Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 2nd Embodiment is shown, and it is the 1st image seen when the hologram is seen from one side. The hologram image in 2nd Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 3rd Embodiment is shown, and is a 1st image seen when a hologram is seen from one side. The hologram image in 3rd Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 4th Embodiment is shown, It is the 1st image which can be seen when a hologram is seen from one side. The hologram image in 4th Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 5th Embodiment is shown, It is a 1st image which can be seen when a hologram is seen from one side. The hologram image in 5th Embodiment is shown, It is a 1st image which can be seen when a hologram is seen from one side. The hologram image in 5th Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 5th Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 6th Embodiment is shown, and it is a 1st image which can be seen when a hologram is seen from one side. The hologram image in 6th Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 7th Embodiment is shown, It is the 1st image seen when a hologram is seen from one side. The hologram image in 7th Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other. The hologram image in 8th Embodiment is shown, and it is a 1st image seen when a hologram is seen from one side. The hologram image in 8th Embodiment is shown, It is a 2nd image seen when a hologram is seen from the other.

(First embodiment)
Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a view showing a package 1 according to the first embodiment. The package 1 of the present embodiment stores a plurality of folded diapers 2 as illustrated.
The package 1 is formed by folding the opposite left and right edges of the rectangular cylindrical body inward to form a gusset portion 3 (gusset), and aligning the front and rear edges in this state, from the edge of the edge A portion having a predetermined length is formed by bonding with a heat seal 4.

The package 1 includes an upper surface 5 and a lower surface 6 bonded by a heat seal 4, a front surface 7 and a rear surface 8, a right surface 9 and a left surface 10, and a grip portion 11 formed on the upper surface. The front surface 7 is a surface facing the purchaser in a state where the package 1 is displayed for sale.

Package 1 is formed of a thermoplastic synthetic resin film or sheet such as polyethylene, polypropylene, polyethylene terephthalate or the like, or a laminate thereof having a thickness in the range of 50 to 100 μm.

2A and 2B are diagrams showing the diaper 2 housed in the package 1. Although not necessarily limited to this, the diaper 2 of this embodiment is a disposable diaper of an open type (not what is called a pants type).

As shown in FIG. 2A, the diaper 2 includes a chassis 30 having a front waist region 21, a crotch region 22, and a back waist region 23 from the front side along the longitudinal direction (front-rear direction during mounting). Side tapes 38 for fixing to the front waist region 21 when the diaper 2 is mounted are provided on the left and right sides of the back waist region 23.
The chassis 30 includes a surface sheet 31 on the skin contact side, a back sheet 32 on the clothing contact side, an absorbent body 33 interposed between the front and

back sheets

31, 32, a gather part 34 formed around the legs, and A leak-proof cuff 3 is provided which extends substantially linearly across the front waist region 21, the crotch region 22 and the rear waist region 23 on the inner side of the gather portion 34, and in which an elastic member is disposed along the extending direction.

FIG. 2A is a developed view of the diaper 2 (a state where the elastic member of the leak-proof cuff 35 is not contracted). In FIG. 2B, the side tape 38 is not fixed, but the leak-proof cuff 35 is erected by contraction of the elastic member in a state close to a state where the side tape 38 is actually attached. When urine is excreted, the absorber 33 of the chassis 30 absorbs the liquid and expands as shown in FIG. 2B.

Returning to FIG. 1, in the present embodiment, a hologram 40 is printed on the front surface of the package 1. The hologram 40 is a rainbow hologram that can be observed when natural light hits the front side, a white light reflection type hologram, or the like. Although the hologram 40 is described as being printed on the surface of the package 1 in the present embodiment, the present invention is not limited to this, and the hologram 40 may be a sticker that is attached to the package 1. Good.

3A and 3B show an example of an image printed on the hologram 40. FIG. FIG. 3A is a first image that can be seen when the hologram 40 is viewed from one side, and corresponds to FIG. 2A, and further, a picture of a glass containing water is drawn on the top. FIG. 3B is a second image that can be seen when the hologram is viewed from the other side, and corresponds to FIG. 2B, in which a picture in which water at the top is poured into the diaper 2 is drawn.

(1) In this embodiment, the hologram 40 is printed on the front surface 7 of the package 1 in this way. The printed hologram 40 displays different images for the first image visible from one side and the second image visible from the other side. These two images show the characteristics of the article (diaper 2) housed in the package 1 such that the leak-proof cuff 35 stands up when worn, the ability to absorb four cups of water, etc. It is expressed as a moving image by showing before and after the change of the state (change between the state before use and the state during use, during or after use, or before and after the characteristic change). As described above, the features and performance of the diaper 2 are shown as moving images with two images showing the state before and after the change in state, so that it is easy to understand (recognize) intuitively (visually).

(2) Further, by using a hologram, different images are displayed when viewed from different directions, which is likely to attract the buyer's interest.
(3) Furthermore, since two images showing before and after the state change can be shown at the same position, a large amount of information can be displayed in a space-saving manner.
(4) Absorbent articles such as diapers are flexible and do not have a fixed shape, so it is difficult to describe their characteristics, performance, etc. in text. According to this embodiment, since the performance of the diaper is displayed as a plurality of images, it is easy to understand intuitively.

(5) In addition, there are many users of absorbent articles such as diapers, who have many babies and elderly people, and are unable to read characters, etc., or are difficult to read. Furthermore, in foreign countries or the like, there is a possibility that people who cannot read characters may purchase or use absorbent articles because they are displayed in a language that is not a native language because of problems such as education. According to the present embodiment, the features and performance of the absorbent article housed inside can be displayed intuitively and in a space-saving manner even for infants, elderly people, or those who cannot read characters. Package can be provided.

(6) Holograms cannot be easily imitated because they require technology for manufacturing. For this reason, when the hologram is used for the package, it becomes difficult to imitate. Therefore, it is easy to determine whether the product is genuine.
Further, by recording a hidden identification number and a hidden image related to the product on the hologram, it is possible to perform authentication with higher accuracy.
In addition, there are cases where counterfeit products with different contents are on the market even though the package 1 is made to look exactly like the genuine product. However, by recording the hologram's hidden identification number or hidden image on the hologram, it is possible to determine the authenticity without opening the contents by determining whether or not the product is genuine from the outside of the package.
(7) If the icon for hologram printing is in the package 1, an eye-catching effect can be expected, and only features that are particularly emphasized as a new product can be displayed.

(Second Embodiment)
The second embodiment is different from the first embodiment in the image printed as the hologram 40. Since the structure of the package 1 itself is the same, description of the same part is abbreviate | omitted.
4A and 4B show hologram images in the second embodiment. FIG. 4A is a first image that can be seen when the hologram 40 is viewed from one side, and FIG. 4B is a case that the hologram 40 is viewed from the other side. It is the 2nd image which can be seen.

The diaper 2 of this embodiment has the characteristic that the side part of the back waist area 23 shown to FIG. 2A and FIG. 2B can be expanded-contracted in a trunk periphery direction.
When the hologram 40 printed on the package 1 in which the diaper 2 is housed is viewed from one side, as shown in FIG. 4A, the side portion of the rear waist region 23 is not stretched. When the hologram 40 is viewed from the other side, as shown in FIG. 4B, the side portion of the rear waist region 23 can be seen to expand and contract.

Also in this embodiment, the hologram 40 is printed on the front surface of the package 1. This printed hologram 40 is also characterized by the fact that the side of the rear waist region 23 can be expanded and contracted in the direction around the waist, and the change in the state before and after expansion (state before use and use during use) The change or the characteristic change between the state after use or after use is shown as a moving image. In this way, the features and performance of the diaper 2 are shown in a moving image with two images showing before and after the change of the state, so that it is easy to understand (recognize) intuitively (visually).

(Third embodiment)
The third embodiment differs from the first embodiment in the image printed as the hologram 40. Since the structure of the package 1 itself is the same, description of the same part is abbreviate | omitted.
5A and 5B show a hologram image in the third embodiment. FIG. 5A is a first image seen when the hologram 40 is viewed from one side, and FIG. 5B is a view of the hologram 40 viewed from the other side. It is a second image that is sometimes visible.

The diaper 2 of this embodiment is a pants-type diaper 2 and has a feature that the side part of the diaper 2 can be expanded and contracted.
When the hologram 40 printed on the package 1 in which the diaper 2 is housed is viewed from one side, as shown in FIG. 5A, the side of the diaper 2 is not stretched and the hologram 40 can be seen. When viewed from the other side, as shown in FIG. 4B, a state in which the side portion of the diaper 2 is expanded and contracted can be seen.

Also in this embodiment, the hologram 40 is printed on the front surface of the package 1. This printed hologram 40 also has characteristics and performance such that the side part of the diaper 2 can be expanded and contracted, and changes in the state before and after expansion (state before use and state during use, during use or after use) Change or characteristic change) between the two. In this way, the features and performance of the diaper 2 are shown in a moving image with two images showing before and after the change of the state, so that it is easy to understand (recognize) intuitively (visually).

(Fourth embodiment)
The fourth embodiment is a hologram 40 printed on a box package that houses a tampon.
6A and 6B show a hologram image in the fourth embodiment. FIG. 6A is a first image seen when the hologram 40 is viewed from one side, and FIG. 6B is a view of the hologram 40 viewed from the other side. It is a second image that is sometimes visible.

The tampon of this embodiment has the characteristics that eight lines spread circularly so as to fit the female body, fit tightly without creating a gap, and absorb menstrual blood firmly.
When the hologram 40 printed on the package 1 in which the tampon is accommodated is viewed from one side, as shown in FIG. 6A, the unexpanded state before use can be seen, and the hologram 40 is viewed from the other side. Sometimes, the tampon absorbs menstrual blood and spreads as shown in FIG. 6B.

Also in the present embodiment, the hologram 40 is printed on the surface of the package 1. This printed hologram 40 is before and after the change between the unexpanded state before use of the tampon and the expanded state after absorbing menstrual blood (the state before use and during use, after use or after use). The change between the states or before and after the characteristic change is shown in a moving image. In this way, the characteristics and performance of the tampon are shown in a moving image with two images showing before and after the state change, so that it is easy to understand (recognize) intuitively (visually).

(Fifth embodiment)
The fifth embodiment is also a hologram 40 printed on the package 1 of the diaper 2. Since the structure of the package 1 itself is the same, description of the same part is abbreviate | omitted.
7A and 7B show images printed as the hologram 40 in the fifth embodiment.
7A and 7B are holograms 40 printed on the package 1 of the boy's diaper 2. FIG. 7A is a first image seen from one side, and FIG. 7B is a second image seen from the other side. .
7C and 7D are holograms 40 printed on the package 1 of the girls diaper 2, FIG. 7C is a first image seen from one side, and FIG. 7D is a second image seen from the other side. .

In the diaper 2 of this embodiment, in the case of a boy's diaper, the picture of the bear that cried when the pee is squeezed out to the front. It has the feature of coming out clearly.
When the hologram 40 printed on the package 1 in which the diaper 2 is stored is viewed from one side, as shown in FIGS. 7A and 7C, only the outline is visible, and when the hologram 40 is viewed from the other side. As shown in FIGS. 7B and 7D, a picture of a crying bear or a rabbit can be seen.

Also in this embodiment, the hologram 40 is printed on the front surface of the package 1. This printed hologram 40 also has characteristics and performance such as the picture on the front of the diaper changing when wet with pee, before and after the change of the state (the state before use, the state during use, the state after use) And before and after the characteristic change). In this way, the features and performance of the diaper 2 are shown in a moving image with two images showing before and after the change of the state, so that it is easy to understand (recognize) intuitively (visually).

(Sixth embodiment)
In the sixth embodiment, a hologram 40 is printed on a wet tissue package (or an exterior bag covering the outer periphery of the package).
8A and 8B show hologram images in the sixth embodiment. FIG. 8A is a first image seen when the hologram 40 is viewed from one side, and FIG. 8B is a view of the hologram 40 viewed from the other side. It is a second image that is sometimes visible.

The wet tissue package of this embodiment is box-shaped, and an opening seal is provided at the upper opening. This seal has a feature that when it is pulled to a predetermined line and opened, the seal is held and does not return.
When the hologram 40 printed on the wet tissue package is viewed from one side, the opening seal is closed as shown in FIG. 8A, and when the hologram 40 is viewed from the other side, it is shown in FIG. 8B. As shown, the opening seal is opened, and the opened portion is held in a state of being stuck and held on the package surface.

Also in this embodiment, the hologram 40 is printed on the surface and side of the wet tissue package. This printed hologram 40 also has characteristics and performance such that when the opening seal is opened, the opened portion is held in a state of being stuck and held on the package surface. Before and after (changes between the state before use and the state during use, during use or after use, or before and after characteristic changes). As described above, the features and performance of the wet tissue package are shown in a moving image by two images showing before and after the change of the state, so that it is easy to understand (recognize) intuitively (visually).

(Seventh embodiment)
In the seventh embodiment, the hologram 40 is printed on a wet tissue package (or an exterior bag covering the outer periphery of the package).
9A and 9B show a hologram image in the seventh embodiment. FIG. 9A is a first image seen when the hologram 40 is viewed from one side, and FIG. 9B is a view of the hologram 40 viewed from the other side. It is a second image that is sometimes visible.

The wet tissue of the present embodiment has a feature that the opening / closing lid at the top of the package opens instantly when the pressing portion provided on the package is pressed with a finger.
When the hologram 40 printed on the wet tissue package is viewed from one side, as shown in FIG. 9A, the open / close lid is closed, and when viewed from the other side, the hologram 40 is illustrated in FIG. 9B. Thus, the state where the open / close lid is opened can be seen.

Also in this embodiment, the hologram 40 is printed on the surface and side of the wet tissue package. This printed hologram 40 also expresses the characteristics, performance, and the like of opening instantaneously when the pressing portion is pressed, in a moving image by showing before and after the state change. In this way, the characteristics and performance of the wet tissue package change before and after the change in state (change between the state before use and the state during use, during or after use, or before and after the characteristic change. ) Are shown in a moving image form, so that it is easy to understand (recognize) intuitively (visually).

(Eighth embodiment)
The eighth embodiment differs from the first embodiment only in the image printed as the hologram 40. The configuration of the package 1 itself is the same.
10A and 10B show hologram images in the eighth embodiment. FIG. 10A is a first image seen when the hologram 40 is viewed from one side, and FIG. 10B is a view of the hologram 40 viewed from the other side. It is a second image that is sometimes visible.
In this embodiment, as shown in FIG. 10A, when the hologram 40 is viewed from one side, for example, in order to show the characteristics and performance that the diaper has excellent air permeability, a state where air passes through the diaper 2. The figure shown with the arrow which penetrates the diaper 2 is displayed.
As shown in FIG. 10B, when the hologram 40 is viewed from the other side, information required to be displayed on the package, for example, “cautions on use” is displayed.

Here, the image showing the characteristics and performance of the diaper 2 is displayed to the purchaser when the package 1 is displayed.
In addition, information required to be displayed on the package (for example, “Precautions for use”, “Display based on guidelines”, etc.) may be perforated when the purchaser takes out the diaper 2 from the inside (see FIG. 1). ) Can be seen from the position of the line of sight when opening.

According to the present embodiment, in addition to the effects of the first embodiment, the following effects are further obtained.
(1) Information required to be displayed may impair the aesthetics of the package, but cannot be omitted. However, according to the present embodiment, when the package is displayed, an image showing the characteristics and performance of the diaper is made visible to the purchaser, so that the aesthetic appearance at the time of display is not impaired.
(2) Further, when the purchaser actually uses the diaper 2 after the purchase, since the information for which the display is required can be seen, the display obligation can be fulfilled.

DESCRIPTION OF SYMBOLS 1 ... Package 2 ... Diaper 3 ... Gazette part 3 ... Leak-proof cuff 7 ... Front 30 ... Chassis 35 ... Leak-proof cuff 40 ... Hologram

Claims

A package for storing absorbent articles,
A hologram is displayed on the outer surface of the package,
The hologram is an image showing characteristics and performance of the absorbent article or the package, and shows different states in the absorbent article or the package when viewed from one side and when viewed from the other side. ,
Features a package.
The hologram is
Shown before use of the absorbent article or the package when viewed from the one side,
By showing the state during use or after use of the absorbent article or the package when viewed from the other side,
Having a function of visually recognizing how to use or replace the absorbent article or the package;
The package according to claim 1.
The hologram is
Showing the normal state of the absorbent article or the package when viewed from the one side,
By showing the state when the absorbent article or the package has undergone a characteristic change when viewed from the other side,
Having a function of visually recognizing features of the absorbent article or the package;
The package according to claim 1.
A package for storing absorbent articles,
A hologram is displayed on the outer surface of the package,
The hologram visually shows the features and functions of the absorbent article when viewed from one side,
Indicate the information required to be displayed on the package when viewed from the other side;
Features a package.
The hologram has a function of authenticity determination;
The package according to any one of claims 1 to 4, characterized in that: