WO2014043622A3 - System, method, and computer readable medium for advertising - Google Patents

System, method, and computer readable medium for advertising Download PDF

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Publication number
WO2014043622A3
WO2014043622A3 PCT/US2013/059945 US2013059945W WO2014043622A3 WO 2014043622 A3 WO2014043622 A3 WO 2014043622A3 US 2013059945 W US2013059945 W US 2013059945W WO 2014043622 A3 WO2014043622 A3 WO 2014043622A3
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WO
Grant status
Application
Patent type
Prior art keywords
consumer
file
downloaded
music
advertising
Prior art date
Application number
PCT/US2013/059945
Other languages
French (fr)
Other versions
WO2014043622A2 (en )
Inventor
Jason Nathaniel MUIR
Original Assignee
Muir Jason Nathaniel
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

In accordance with one embodiment, a system, method, and computer readable medium can be utilized to advertise utilizing downloadable music files. The normal artwork associated with a music file can be substituted with advertising content for a particular advertising campaign. Consumers can choose which music file(s) they want to download, based upon their musical tastes. Advertising content for a particular advertising campaign can then be associated with the downloadable music file and actually made a part of the downloadable file. Once downloaded, the downloaded music file will then be available to the consumer on his or her listening device. The downloaded file will have the downloaded advertising content displayable on the consumer's device. Thus, every time the consumer chooses to listen to that particular piece of downloaded music, the advertising content from the advertising campaign can be displayed. Similarly, the advertising content can be displayed in music file directories of the listening device. Thus, for example, the advertising campaign can have a sustained presence on the consumer's music system. And, the consumer can be exposed to the advertising campaign not only by playing the downloaded file --but by seeing the advertising content in the music file directory. Moreover, the consumer can come to associate the advertising content with the downloaded music file when searching for the file in the consumer's directory. Thus, the consumer associates a positive experience (e.g., the downloaded music favorite) with the advertising campaign.
PCT/US2013/059945 2012-09-17 2013-09-16 System, method, and computer readable medium for advertising WO2014043622A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US201261702092 true 2012-09-17 2012-09-17
US61/702,092 2012-09-17

Publications (2)

Publication Number Publication Date
WO2014043622A2 true WO2014043622A2 (en) 2014-03-20
WO2014043622A3 true true WO2014043622A3 (en) 2015-07-02

Family

ID=50278866

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/059945 WO2014043622A3 (en) 2012-09-17 2013-09-16 System, method, and computer readable medium for advertising

Country Status (1)

Country Link
WO (1) WO2014043622A3 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6351736B1 (en) * 1999-09-03 2002-02-26 Tomer Weisberg System and method for displaying advertisements with played data
WO2007005538A2 (en) * 2005-07-02 2007-01-11 Rockstar Technologies, L.L.C. Distributing media files
US20070276673A1 (en) * 2000-01-21 2007-11-29 Sharp Michael A Method and apparatus for embedding advertisements in audio files for internet and network distribution
US20100287048A1 (en) * 2005-09-14 2010-11-11 Jumptap, Inc. Embedding Sponsored Content In Mobile Applications

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6351736B1 (en) * 1999-09-03 2002-02-26 Tomer Weisberg System and method for displaying advertisements with played data
US20070276673A1 (en) * 2000-01-21 2007-11-29 Sharp Michael A Method and apparatus for embedding advertisements in audio files for internet and network distribution
WO2007005538A2 (en) * 2005-07-02 2007-01-11 Rockstar Technologies, L.L.C. Distributing media files
US20100287048A1 (en) * 2005-09-14 2010-11-11 Jumptap, Inc. Embedding Sponsored Content In Mobile Applications

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
MARGOUNAKIS ET AL.: "SEAM: A Sound-Embedded Advertisement Model for Online Digital Music Distribution.", SECOND INTERNATIONAL CONFERENCE ON AUTOMATED PRODUCTION OF CROSS MEDIA CONTENT FOR MULTI-CHANNEL DISTRIBUTION ., 15 December 2006 (2006-12-15), XP031033736 *
ROUSE.: "ID3 tag. Whatls.com.", January 2007 (2007-01-01) *

Also Published As

Publication number Publication date Type
WO2014043622A2 (en) 2014-03-20 application

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