WO2013086357A3 - Affect based evaluation of advertisement effectiveness - Google Patents

Affect based evaluation of advertisement effectiveness Download PDF

Info

Publication number
WO2013086357A3
WO2013086357A3 PCT/US2012/068496 US2012068496W WO2013086357A3 WO 2013086357 A3 WO2013086357 A3 WO 2013086357A3 US 2012068496 W US2012068496 W US 2012068496W WO 2013086357 A3 WO2013086357 A3 WO 2013086357A3
Authority
WO
WIPO (PCT)
Prior art keywords
viewers
group
based evaluation
advertisement
advertisement effectiveness
Prior art date
Application number
PCT/US2012/068496
Other languages
French (fr)
Other versions
WO2013086357A2 (en
Inventor
Rana El Kaliouby
Avril England
Rosalind Wright Picard
Brent SAPIRO
Zhihong Zheng
Original Assignee
Affectiva, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US201161568130P priority Critical
Priority to US61/568,130 priority
Priority to US201161581913P priority
Priority to US61/581,913 priority
Application filed by Affectiva, Inc. filed Critical Affectiva, Inc.
Publication of WO2013086357A2 publication Critical patent/WO2013086357A2/en
Publication of WO2013086357A3 publication Critical patent/WO2013086357A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0242Determination of advertisement effectiveness
    • AHUMAN NECESSITIES
    • A61MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61BDIAGNOSIS; SURGERY; IDENTIFICATION
    • A61B5/00Detecting, measuring or recording for diagnostic purposes; Identification of persons
    • A61B5/16Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state
    • A61B5/165Evaluating the state of mind, e.g. depression, anxiety
    • FMECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F04POSITIVE - DISPLACEMENT MACHINES FOR LIQUIDS; PUMPS FOR LIQUIDS OR ELASTIC FLUIDS
    • F04CROTARY-PISTON, OR OSCILLATING-PISTON, POSITIVE-DISPLACEMENT MACHINES FOR LIQUIDS; ROTARY-PISTON, OR OSCILLATING-PISTON, POSITIVE-DISPLACEMENT PUMPS
    • F04C2270/00Control; Monitoring or safety arrangements
    • F04C2270/04Force
    • F04C2270/042Force radial
    • F04C2270/0421Controlled or regulated

Abstract

Analysis of mental states is provided in order to enable data analysis pertaining to affect-based evaluation of advertisement effectiveness. Advertisements can have various objectives, including entertainment, education, awareness, persuasion, startling, or a drive to action. Data, including facial information, is captured for an individual viewer or group of viewers. Physiological information may also be gathered for the viewer or group of viewers. In some embodiments, demographics information is collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments data captured from an individual viewer or group of viewers is used to optimize an advertisement.
PCT/US2012/068496 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness WO2013086357A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US201161568130P true 2011-12-07 2011-12-07
US61/568,130 2011-12-07
US201161581913P true 2011-12-30 2011-12-30
US61/581,913 2011-12-30

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
EP20120854760 EP2788943A4 (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness
KR1020147018665A KR20140102276A (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness
CN201280067130.6A CN104054099A (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness
JP2014546126A JP2015505087A (en) 2011-12-07 2012-12-07 Evaluation based on the emotion of the advertising effect

Publications (2)

Publication Number Publication Date
WO2013086357A2 WO2013086357A2 (en) 2013-06-13
WO2013086357A3 true WO2013086357A3 (en) 2013-08-01

Family

ID=48572886

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2012/068496 WO2013086357A2 (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness

Country Status (6)

Country Link
US (1) US20130151333A1 (en)
EP (1) EP2788943A4 (en)
JP (1) JP2015505087A (en)
KR (1) KR20140102276A (en)
CN (1) CN104054099A (en)
WO (1) WO2013086357A2 (en)

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WO2013086357A2 (en) 2011-12-07 2013-06-13 Affectiva, Inc. Affect based evaluation of advertisement effectiveness
EP2833308A1 (en) * 2013-07-31 2015-02-04 Cogisen SRL System and method for estimating views on display areas using eye tracking
US20160232561A1 (en) * 2013-10-17 2016-08-11 Natsume Research Institute, Co., Ltd. Visual object efficacy measuring device
US10271010B2 (en) 2013-10-31 2019-04-23 Shindig, Inc. Systems and methods for controlling the display of content
US9584859B2 (en) * 2013-11-05 2017-02-28 Lee S. Weinblatt Testing effectiveness of TV commercials to account for second screen distractions
WO2015161088A1 (en) * 2014-04-17 2015-10-22 Diginary Software, Llc Third-party analytics and management
JP6498900B2 (en) * 2014-09-29 2019-04-10 株式会社日立システムズ Advertising evaluation system, advertising evaluation method
US9734410B2 (en) 2015-01-23 2017-08-15 Shindig, Inc. Systems and methods for analyzing facial expressions within an online classroom to gauge participant attentiveness
US9756370B2 (en) 2015-06-01 2017-09-05 At&T Intellectual Property I, L.P. Predicting content popularity
US10142702B2 (en) * 2015-11-30 2018-11-27 International Business Machines Corporation System and method for dynamic advertisements driven by real-time user reaction based AB testing and consequent video branching
US10133916B2 (en) 2016-09-07 2018-11-20 Steven M. Gottlieb Image and identity validation in video chat events
CN106803975A (en) * 2017-03-31 2017-06-06 微梦创科网络科技(中国)有限公司 Advertisement test method and device, and test platform
JP6434177B1 (en) * 2018-03-26 2018-12-05 株式会社アルム Advertisement effect measurement system, and advertising effectiveness measurement device

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US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US20090177528A1 (en) * 2006-05-04 2009-07-09 National Ict Australia Limited Electronic media system
KR20100021702A (en) * 2008-08-18 2010-02-26 이필규 Efficient methodology, terminal and system using the information of eye tracking and multi sensor for the measurement of mobile/online advertisement effects
KR20110047718A (en) * 2009-10-30 2011-05-09 주식회사 조은시큐리티 The apparatus of customized tv advertisements and the method thereof
US20110301433A1 (en) * 2010-06-07 2011-12-08 Richard Scott Sadowsky Mental state analysis using web services

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Title
See also references of EP2788943A2 *

Also Published As

Publication number Publication date
CN104054099A (en) 2014-09-17
EP2788943A2 (en) 2014-10-15
EP2788943A4 (en) 2015-04-08
KR20140102276A (en) 2014-08-21
WO2013086357A2 (en) 2013-06-13
US20130151333A1 (en) 2013-06-13
JP2015505087A (en) 2015-02-16

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