WO2011051076A1 - A package for displaying animated images - Google Patents

A package for displaying animated images Download PDF

Info

Publication number
WO2011051076A1
WO2011051076A1 PCT/EP2010/064539 EP2010064539W WO2011051076A1 WO 2011051076 A1 WO2011051076 A1 WO 2011051076A1 EP 2010064539 W EP2010064539 W EP 2010064539W WO 2011051076 A1 WO2011051076 A1 WO 2011051076A1
Authority
WO
WIPO (PCT)
Prior art keywords
die
package
inner part
outer part
images
Prior art date
Application number
PCT/EP2010/064539
Other languages
French (fr)
Inventor
Gustavo Santos Rodrigues
Luciana Gelli de Araújo MOREIRA
Original Assignee
Souza Cruz S.A.
British American Tobacco (Investments) Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Souza Cruz S.A., British American Tobacco (Investments) Limited filed Critical Souza Cruz S.A.
Priority to MX2012004952A priority Critical patent/MX2012004952A/en
Priority to CA2777894A priority patent/CA2777894A1/en
Publication of WO2011051076A1 publication Critical patent/WO2011051076A1/en

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
    • B65D5/425—Decoration elements
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
    • B65D85/08—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular
    • B65D85/10—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular for cigarettes
    • B65D85/1009—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular for cigarettes provided with proffering means
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
    • B65D85/08—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular
    • B65D85/10—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular for cigarettes
    • B65D85/1036—Containers formed by erecting a rigid or semi-rigid blank
    • B65D85/1045—Containers formed by erecting a rigid or semi-rigid blank having a cap-like lid hinged to an edge
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

Definitions

  • the present invention is related to a package, preferably intended for smoking articles,
  • die technique consists in die printing of encoded images interposed in a medium that is movable beneadi a louvered shutter element, which displacement allows d e decoding and visualization of die images.
  • the louvered shutter element consists in a translucent surface that is provided with a plurality of opaque lines that are staggered such that some images may be viewed while others remain hidden. Upon movement of d e printing element, die formerly hidden images become visible and tiiose formerly visible are hidden.
  • the encoded images are printed such that, in the combination with die translucent and opaque areas of die louvered shutter element diere is provided a sequence of the displayed images.
  • the invention provides a package comprising an inner part and an outer part, die inner part being able to move wid in die outer part, wherein die outer part is provided with a window that is closed by a sheet which comprises a plurality of opaque lines and translucent lines allowing die selective visualization of a portion of the inner part, the selectively visible portion of the inner part comprising encoded images such that upon a displacement of the inner part in relation to the outer part the encoded images are decoded by the relative movement thereof in relation to the opaque areas and translucent areas present in die sheet.
  • Figure 1 shows a package according to the present invention
  • Figure 2 shows an exploded view of the package shown in Figure 1
  • Figures 3, 4 and 5 show sectional views of die package
  • Figure 6 depicts a sequence of movements of an embodiment of die package according to d e present invention, to provide a visualization of die encoded images.
  • the present invention relates to a package preferably intended for packaging of smoking articles, which comprises a device for displaying animated images 4, 5, 6', 6".
  • die package is made of a cardboard type material and comprises an outer part 1 and an inner part 2, wherein die inner part 2 may effect a displacement within the outer part 1.
  • the inner part 2 has a portion whereon are printed encoded images, interposed between one anotiier 3.
  • the outer part 1 comprises a window 4 that is closed by means of a sheet 5, preferably made of a translucent plastic material, where the window is positioned over die portion of d e inner part 2 whereon are printed the encoded images 3.
  • the sheet 5 comprises a plurality of opaque lines 6' distributed along the same, such that when the inner part 2 moves in relation to the outer part 1 the opaque lines 6' hide some images 3 and the translucent parts 6" allow die visualization of other images 3.
  • the images 3 are printed in such manner that in combination with die opaque lines 6' of the window 4 there is provided a sequence of die images that are displayed.
  • Such encoded images may consist in animated drawings or even text messages, such as, example, advertising messages.
  • the outer part of die package is provided with a hinged cover 7 integrally joined to one of the ends of die inner part 8, such that when die cover is opened the inner part 2 is also displaced, thereby providing die animation of d e encoded images.
  • the smoking articles 9 are placed within die inner part of die package, preferably enclosed by a shead 10 made of a material adequate for storage, such as, for example, aluminum foil-coated paper, which is usually employed in die smoking articles industry.
  • a shead 10 made of a material adequate for storage, such as, for example, aluminum foil-coated paper, which is usually employed in die smoking articles industry.
  • die sheath 10 may be joined to die base 11 of d e inner part 2, for example by gluing, in order to allow die smoking articles to move together with die inner part of d e package bodi upon opening and upon closing of die package.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
  • Cartons (AREA)
  • Toys (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Instructional Devices (AREA)

Abstract

The present invention relates to a package comprising an inner part (2) and an outer part (1), wherein the inner part is able to be displaced within the outer part, whereby the outer part (1) is provided with a window (4) which includes a sheet (5) preferably made of a plastic material comprising a plurality of opaque lines (6') and translucent lines (6") allowing a selective visualization of a portion of the inner part, wherein the selectively viewable portion of the inner part is provided with encoded images (3) such that upon a displacement of the inner part (2) the encoded images (3) are decoded by the relative movement between the encoded images and the opaque areas (6') and translucent areas (6") present in the sheet (5).

Description

A PACKAGE FOR DISPLAYING ANIMATED IMAGES Field of the invention
The present invention is related to a package, preferably intended for smoking articles,
Background
Devices ti at provide sequential display of images to provide an animation effect have been known for decades, for example in d e early cinema industry, particularly witii regard to die animation of drawings. In summary, die technique consists in die printing of encoded images interposed in a medium that is movable beneadi a louvered shutter element, which displacement allows d e decoding and visualization of die images.
The louvered shutter element consists in a translucent surface that is provided with a plurality of opaque lines that are staggered such that some images may be viewed while others remain hidden. Upon movement of d e printing element, die formerly hidden images become visible and tiiose formerly visible are hidden.
Such movement of die encoded images with relation to the translucent surface with opaque lines produces a visual effect of motion of die image that is being displayed.
The encoded images are printed such that, in the combination with die translucent and opaque areas of die louvered shutter element diere is provided a sequence of the displayed images.
The concept of animated images has also found particular application in books intended for children
Summary of the invention
The invention provides a package comprising an inner part and an outer part, die inner part being able to move wid in die outer part, wherein die outer part is provided with a window that is closed by a sheet which comprises a plurality of opaque lines and translucent lines allowing die selective visualization of a portion of the inner part, the selectively visible portion of the inner part comprising encoded images such that upon a displacement of the inner part in relation to the outer part the encoded images are decoded by the relative movement thereof in relation to the opaque areas and translucent areas present in die sheet.
Brief description of the drawings
In order that the invention may be more fiully understood an embodiment thereof will now be described with reference to die accompanying drawings in which:
Figure 1 shows a package according to the present invention,
Figure 2 shows an exploded view of the package shown in Figure 1,
Figures 3, 4 and 5 show sectional views of die package, and
Figure 6 depicts a sequence of movements of an embodiment of die package according to d e present invention, to provide a visualization of die encoded images.
Detailed description
The present invention relates to a package preferably intended for packaging of smoking articles, which comprises a device for displaying animated images 4, 5, 6', 6".
In the preferred embodiment of the present invention, die package is made of a cardboard type material and comprises an outer part 1 and an inner part 2, wherein die inner part 2 may effect a displacement within the outer part 1. The inner part 2 has a portion whereon are printed encoded images, interposed between one anotiier 3. The outer part 1 comprises a window 4 that is closed by means of a sheet 5, preferably made of a translucent plastic material, where the window is positioned over die portion of d e inner part 2 whereon are printed the encoded images 3.
The sheet 5 comprises a plurality of opaque lines 6' distributed along the same, such that when the inner part 2 moves in relation to the outer part 1 the opaque lines 6' hide some images 3 and the translucent parts 6" allow die visualization of other images 3.
Continuing the relative movement between the inner part 2 and the outer part 1 of the package, the previously displayed images will be covered by the opaque lines 6' and die previously hidden images can now be viewed through the translucent parts 6". Such sequence of movement, hiding and allowing the visualization of certain images 3, produces an animation effect.
The images 3 are printed in such manner that in combination with die opaque lines 6' of the window 4 there is provided a sequence of die images that are displayed. Such encoded images may consist in animated drawings or even text messages, such as, example, advertising messages.
Preferably, the outer part of die package is provided with a hinged cover 7 integrally joined to one of the ends of die inner part 8, such that when die cover is opened the inner part 2 is also displaced, thereby providing die animation of d e encoded images.
In an embodiment of die present invention, the smoking articles 9 are placed within die inner part of die package, preferably enclosed by a shead 10 made of a material adequate for storage, such as, for example, aluminum foil-coated paper, which is usually employed in die smoking articles industry.
Optionally, die sheath 10 may be joined to die base 11 of d e inner part 2, for example by gluing, in order to allow die smoking articles to move together with die inner part of d e package bodi upon opening and upon closing of die package.
The technical effect provided by the present invention may be observed in die
embodiment depicted in Figure 6, wherein it may be noted that during die cover opening and/ or closing movement, the message displayed through the window changes from "LUCKY STRIKE™" to "FULL FLAVOUR" and from "FULL FLAVOUR" to "LUCKY STRIKE".
Although die invention has been described based on a specific embodiment, there may be introduced modifications therein by skilled technicians without deviation from d e spirit and scope of the basic inventive concept set forth herein.

Claims

Claims
1. A package comprising an inner part (2) and an outer part (1), the inner part being able to move within d e outer part, wherein d e outer part (1) is provided widi a window (4) diat is closed by a sheet (5) which comprises a plurality of opaque lines (6') and translucent lines (6") allowing die selective visualization of a portion of die inner part (2), the selectively visible portion of die inner part comprising encoded images (3) such that upon a displacement of the inner part (2) in relation to the outer part (1) the encoded images are decoded by die relative movement thereof in relation to die opaque areas (65) and translucent areas (6") present in the sheet (5).
2. A package as claimed in claim 1, wherein die sheet (5) is made of a translucent plastic material.
3. A package as claimed in claim 1 or 2, wherein die encoded image is related to text messages.
4. A package as claimed in any one of claims 1 to 3, wherein die outer part includes a hinged cover (7).
5. A package as claimed in claim 4, wherein die hinged cover (7) is integrally joined to die inner part (2) so that opening the cover moves die inner part relative to die outer part.
6. A package as claimed in any one of claims 1 to 5, wherein die inner part (2) of the package receives a set of smoking articles (9).
7. A package as claimed in claim 6, wherein die set of smoking articles is enclosed by a sheath (10).
8. A package as claimed in claim 7, wherein die sheath (10) is made of aluminum foil- covered paper.
9. A package as claimed in claim 7 or 8, wherein the sheath (10) is joined to the base (11) of the inner part (2).
10. A package as claimed in an}' preceding claim wherein die movement of die inner and outer parts decodes the images to provide an animation effect.
PCT/EP2010/064539 2009-10-29 2010-09-30 A package for displaying animated images WO2011051076A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
MX2012004952A MX2012004952A (en) 2009-10-29 2010-09-30 A package for displaying animated images.
CA2777894A CA2777894A1 (en) 2009-10-29 2010-09-30 A package for displaying animated images

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BRPI0904446-9 2009-10-29
BRPI0904446-9A BRPI0904446A2 (en) 2009-10-29 2009-10-29 packaging with animated image display device

Publications (1)

Publication Number Publication Date
WO2011051076A1 true WO2011051076A1 (en) 2011-05-05

Family

ID=43921373

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2010/064539 WO2011051076A1 (en) 2009-10-29 2010-09-30 A package for displaying animated images

Country Status (7)

Country Link
AR (1) AR078827A1 (en)
BR (1) BRPI0904446A2 (en)
CA (1) CA2777894A1 (en)
CL (1) CL2012001115A1 (en)
MX (1) MX2012004952A (en)
TW (1) TW201139231A (en)
WO (1) WO2011051076A1 (en)

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2510914A (en) * 2013-02-19 2014-08-20 Dennis Constant Ltd Cases for cigarette packets
WO2015004524A1 (en) * 2013-07-11 2015-01-15 Kraft Foods R&D, Inc. A package having visual motion effects
WO2015144584A1 (en) * 2014-03-24 2015-10-01 Philip Morris Products S.A. Container having inner spacer element
WO2016063247A1 (en) 2014-10-22 2016-04-28 G.D Società per Azioni Rigid hinged-lid packet
ITUB20152536A1 (en) * 2015-07-29 2017-01-29 Gd Spa Rigid package with hinged lid.
KR20170098807A (en) * 2014-12-23 2017-08-30 필립모리스 프로덕츠 에스.에이. Container having an inner frame with a spaced back wall, corresponding inner frame and reel
JP6277306B1 (en) * 2017-06-09 2018-02-07 株式会社横浜リテラ Packaging container
RU2698137C2 (en) * 2014-08-13 2019-08-22 Филип Моррис Продактс С.А. Consumer goods container having electronic device with wireless power supply
EP3368440B1 (en) 2015-10-28 2019-09-18 G.D Societa' per Azioni Rigid package for tobacco articles with a hinged lid and with a wrap provided with a re-stick sealing flap
US11059662B2 (en) 2015-07-29 2021-07-13 G.D Societa' Per Azioni Rigid package with a hinged lid and with an inner container connected to the front wall of the lid
US11148874B2 (en) 2015-07-29 2021-10-19 G.D Societa' Per Azioni Rigid package with a hinged lid and with an inner container provided with a lower extension
WO2022112401A1 (en) * 2020-11-25 2022-06-02 Jt International Sa A smoking articles box with a transparent pouch
EP4051606A4 (en) * 2019-10-31 2023-12-06 Altria Client Services LLC Box-in-box package

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3933299A (en) * 1974-07-05 1976-01-20 Katsuji Shimada Backward openable container with a device to prevent its inner tray from being slipped downward
GB1484602A (en) * 1973-07-11 1977-09-01 Toppan Printing Co Ltd Packing box provided with variable picture display
WO2003053796A1 (en) * 2001-12-19 2003-07-03 Meadwestvaco Packaging Systems, Llc Carton and carton blank
DE102005058720A1 (en) * 2005-12-08 2007-06-14 British American Tobacco (Germany) Gmbh Smoking article pack with Ausschiebedurchgang
WO2009025449A1 (en) * 2007-08-17 2009-02-26 Nissi Enterprise Co., Ltd. Cigarette case having advertising function and method of producing the same

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1484602A (en) * 1973-07-11 1977-09-01 Toppan Printing Co Ltd Packing box provided with variable picture display
US3933299A (en) * 1974-07-05 1976-01-20 Katsuji Shimada Backward openable container with a device to prevent its inner tray from being slipped downward
WO2003053796A1 (en) * 2001-12-19 2003-07-03 Meadwestvaco Packaging Systems, Llc Carton and carton blank
DE102005058720A1 (en) * 2005-12-08 2007-06-14 British American Tobacco (Germany) Gmbh Smoking article pack with Ausschiebedurchgang
WO2009025449A1 (en) * 2007-08-17 2009-02-26 Nissi Enterprise Co., Ltd. Cigarette case having advertising function and method of producing the same

Cited By (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2510914B (en) * 2013-02-19 2015-05-06 Dennis Constant Ltd Cases for cigarette packets
GB2510914A (en) * 2013-02-19 2014-08-20 Dennis Constant Ltd Cases for cigarette packets
WO2015004524A1 (en) * 2013-07-11 2015-01-15 Kraft Foods R&D, Inc. A package having visual motion effects
AU2014288922B2 (en) * 2013-07-11 2017-06-29 Kraft Foods Schweiz Holding Gmbh A package having visual motion effects
WO2015144584A1 (en) * 2014-03-24 2015-10-01 Philip Morris Products S.A. Container having inner spacer element
US10411514B2 (en) 2014-08-13 2019-09-10 Philip Morris Products S.A. Container of consumer goods having a wirelessly powered electronic device
RU2698137C2 (en) * 2014-08-13 2019-08-22 Филип Моррис Продактс С.А. Consumer goods container having electronic device with wireless power supply
WO2016063247A1 (en) 2014-10-22 2016-04-28 G.D Società per Azioni Rigid hinged-lid packet
KR102442258B1 (en) 2014-12-23 2022-09-13 필립모리스 프로덕츠 에스.에이. Container having an inner frame with a spaced back wall, corresponding inner frame and reel
KR20170098807A (en) * 2014-12-23 2017-08-30 필립모리스 프로덕츠 에스.에이. Container having an inner frame with a spaced back wall, corresponding inner frame and reel
US10625932B2 (en) 2014-12-23 2020-04-21 Philip Morris Products S.A. Container having an inner frame with a spaced back wall, corresponding inner frame and reel
ITUB20152536A1 (en) * 2015-07-29 2017-01-29 Gd Spa Rigid package with hinged lid.
US11059662B2 (en) 2015-07-29 2021-07-13 G.D Societa' Per Azioni Rigid package with a hinged lid and with an inner container connected to the front wall of the lid
US11148874B2 (en) 2015-07-29 2021-10-19 G.D Societa' Per Azioni Rigid package with a hinged lid and with an inner container provided with a lower extension
WO2017017643A1 (en) * 2015-07-29 2017-02-02 G.D Società per Azioni Rigid package with a hinged lid
EP3368440B1 (en) 2015-10-28 2019-09-18 G.D Societa' per Azioni Rigid package for tobacco articles with a hinged lid and with a wrap provided with a re-stick sealing flap
US10947031B2 (en) 2015-10-28 2021-03-16 G.D Societa' Per Azioni Rigid package for tobacco articles with a hinged lid and with a wrap provided with a re-stick sealing flap
EP3368440B2 (en) † 2015-10-28 2022-10-26 G.D Societa' per Azioni Rigid package for tobacco articles with a hinged lid and with a wrap provided with a re-stick sealing flap
JP6277306B1 (en) * 2017-06-09 2018-02-07 株式会社横浜リテラ Packaging container
EP4051606A4 (en) * 2019-10-31 2023-12-06 Altria Client Services LLC Box-in-box package
WO2022112401A1 (en) * 2020-11-25 2022-06-02 Jt International Sa A smoking articles box with a transparent pouch

Also Published As

Publication number Publication date
CA2777894A1 (en) 2011-05-05
AR078827A1 (en) 2011-12-07
BRPI0904446A2 (en) 2011-06-28
CL2012001115A1 (en) 2013-01-11
MX2012004952A (en) 2012-06-12
TW201139231A (en) 2011-11-16

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