WO2010110774A3 - Live advertising - Google Patents

Live advertising Download PDF

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Publication number
WO2010110774A3
WO2010110774A3 PCT/US2009/002616 US2009002616W WO2010110774A3 WO 2010110774 A3 WO2010110774 A3 WO 2010110774A3 US 2009002616 W US2009002616 W US 2009002616W WO 2010110774 A3 WO2010110774 A3 WO 2010110774A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
triggering
words
principles
accordance
present invention
Prior art date
Application number
PCT/US2009/002616
Other languages
French (fr)
Other versions
WO2010110774A2 (en )
Inventor
Aaron Krock
Original Assignee
Live Common Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

In accordance with the principles of the present invention, a method is provided to directly tap into the mind of consumers to determine with what a consumer is currently concerned. In accordance with the principles of the present invention, related advertisements can be displayed based on the recognition of specific words in chat, instant messaging, group chat, and the like. Preselected triggering words are identified. The triggering words are categorized. Advertisers are tied to triggering word categories. Advertizing related to the triggering word category is delivered.
PCT/US2009/002616 2009-03-21 2009-04-29 Live advertising WO2010110774A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US38320309 true 2009-03-21 2009-03-21
US12/383,203 2009-03-21

Publications (2)

Publication Number Publication Date
WO2010110774A2 true WO2010110774A2 (en) 2010-09-30
WO2010110774A3 true true WO2010110774A3 (en) 2012-05-18

Family

ID=42781708

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/002616 WO2010110774A3 (en) 2009-03-21 2009-04-29 Live advertising

Country Status (1)

Country Link
WO (1) WO2010110774A3 (en)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918014A (en) * 1995-12-27 1999-06-29 Athenium, L.L.C. Automated collaborative filtering in world wide web advertising
US20050165642A1 (en) * 2002-05-07 2005-07-28 Gabriel-Antoine Brouze Method and system for processing classified advertisements
US20070130276A1 (en) * 2005-12-05 2007-06-07 Chen Zhang Facilitating retrieval of information within a messaging environment
US20080147501A1 (en) * 2006-12-14 2008-06-19 Aol Llc Conditional advertising for instant messaging
US20080183573A1 (en) * 2007-01-31 2008-07-31 James Edward Muschetto Method and Apparatus for Increasing Accessibility and Effectiveness of Advertisements Delivered via a Network
US20090003355A1 (en) * 2007-06-26 2009-01-01 Microsoft Corporation Framework for cross-ecosystem affiliate, viral, and word-of-mouth advertising
US7653627B2 (en) * 2005-05-13 2010-01-26 Microsoft Corporation System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918014A (en) * 1995-12-27 1999-06-29 Athenium, L.L.C. Automated collaborative filtering in world wide web advertising
US20050165642A1 (en) * 2002-05-07 2005-07-28 Gabriel-Antoine Brouze Method and system for processing classified advertisements
US7653627B2 (en) * 2005-05-13 2010-01-26 Microsoft Corporation System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
US20070130276A1 (en) * 2005-12-05 2007-06-07 Chen Zhang Facilitating retrieval of information within a messaging environment
US20080147501A1 (en) * 2006-12-14 2008-06-19 Aol Llc Conditional advertising for instant messaging
US20080183573A1 (en) * 2007-01-31 2008-07-31 James Edward Muschetto Method and Apparatus for Increasing Accessibility and Effectiveness of Advertisements Delivered via a Network
US20090003355A1 (en) * 2007-06-26 2009-01-01 Microsoft Corporation Framework for cross-ecosystem affiliate, viral, and word-of-mouth advertising

Also Published As

Publication number Publication date Type
WO2010110774A2 (en) 2010-09-30 application

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