WO2009087613A3 - Privacy-protecting consumer profiling and recommendation - Google Patents

Privacy-protecting consumer profiling and recommendation Download PDF

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Publication number
WO2009087613A3
WO2009087613A3 PCT/IL2008/001690 IL2008001690W WO2009087613A3 WO 2009087613 A3 WO2009087613 A3 WO 2009087613A3 IL 2008001690 W IL2008001690 W IL 2008001690W WO 2009087613 A3 WO2009087613 A3 WO 2009087613A3
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WO
Grant status
Application
Patent type
Prior art keywords
consumer
advertisement
information
server
profiling
Prior art date
Application number
PCT/IL2008/001690
Other languages
French (fr)
Other versions
WO2009087613A2 (en )
Inventor
Ofer Feldman
Original Assignee
Ofer Feldman
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor ; File system structures therefor
    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation

Abstract

A distributed system and method for providing advertisement recommendations for users seeking consumer information over the Internet. A consumer profiling server tracks information related to patterns of a consumer's Internet usage, surfing, and preferences for content, and optionally summarizes this information in cookies stored in the consumer's device. High-level categorization is done by computer from evaluations prepared by human analysis. An advertisement server provides advertisements to the consumer's device according to recommendations of the consumer profiling server according to the stored consumer usage and preference data. Tracking, analysis, and storage of consumer information are done in a manner that cannot be traced back to any individual consumer or consumer device, thus assuring consumer privacy. Furthermore, the consumer profiling server and the advertisement server can be combined or in separate physical devices, permitting the system to be distributed over multiple consumer profiling servers and/or multiple advertisement servers.
PCT/IL2008/001690 2008-01-07 2008-12-29 Privacy-protecting consumer profiling and recommendation WO2009087613A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US999208 true 2008-01-07 2008-01-07
US61/009,992 2008-01-07

Publications (2)

Publication Number Publication Date
WO2009087613A2 true WO2009087613A2 (en) 2009-07-16
WO2009087613A3 true true WO2009087613A3 (en) 2010-03-11

Family

ID=40853529

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2008/001690 WO2009087613A3 (en) 2008-01-07 2008-12-29 Privacy-protecting consumer profiling and recommendation

Country Status (1)

Country Link
WO (1) WO2009087613A3 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8781901B2 (en) 2009-12-04 2014-07-15 Telefonaktiebolaget L M Ericsson (Publ) System and methods for protecting the privacy of user information in a recommendation system
CN102395053B (en) * 2011-11-29 2014-03-19 乐视致新电子科技(天津)有限公司 IPTV system
US9363238B2 (en) 2012-06-04 2016-06-07 Apple Inc. Repackaging demographic data with anonymous identifier
US9881320B2 (en) 2014-05-28 2018-01-30 Apple Inc. Targeting customer segments

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060026067A1 (en) * 2002-06-14 2006-02-02 Nicholas Frank C Method and system for providing network based target advertising and encapsulation
US20070067297A1 (en) * 2004-04-30 2007-03-22 Kublickis Peter J System and methods for a micropayment-enabled marketplace with permission-based, self-service, precision-targeted delivery of advertising, entertainment and informational content and relationship marketing to anonymous internet users
US20070226062A1 (en) * 2006-02-21 2007-09-27 Hughes John M Internet contest

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060026067A1 (en) * 2002-06-14 2006-02-02 Nicholas Frank C Method and system for providing network based target advertising and encapsulation
US20070067297A1 (en) * 2004-04-30 2007-03-22 Kublickis Peter J System and methods for a micropayment-enabled marketplace with permission-based, self-service, precision-targeted delivery of advertising, entertainment and informational content and relationship marketing to anonymous internet users
US20070226062A1 (en) * 2006-02-21 2007-09-27 Hughes John M Internet contest

Also Published As

Publication number Publication date Type
WO2009087613A2 (en) 2009-07-16 application

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