WO2008089515A1 - Strip map and marketing method - Google Patents
Strip map and marketing method Download PDFInfo
- Publication number
- WO2008089515A1 WO2008089515A1 PCT/AU2008/000080 AU2008000080W WO2008089515A1 WO 2008089515 A1 WO2008089515 A1 WO 2008089515A1 AU 2008000080 W AU2008000080 W AU 2008000080W WO 2008089515 A1 WO2008089515 A1 WO 2008089515A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- information
- strip map
- strip
- population
- tourist information
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09B—EDUCATIONAL OR DEMONSTRATION APPLIANCES; APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND, DEAF OR MUTE; MODELS; PLANETARIA; GLOBES; MAPS; DIAGRAMS
- G09B29/00—Maps; Plans; Charts; Diagrams, e.g. route diagram
- G09B29/06—Maps; Plans; Charts; Diagrams, e.g. route diagram of belt form, e.g. endless belt
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09B—EDUCATIONAL OR DEMONSTRATION APPLIANCES; APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND, DEAF OR MUTE; MODELS; PLANETARIA; GLOBES; MAPS; DIAGRAMS
- G09B29/00—Maps; Plans; Charts; Diagrams, e.g. route diagram
- G09B29/003—Maps
- G09B29/006—Representation of non-cartographic information on maps, e.g. population distribution, wind direction, radiation levels, air and sea routes
- G09B29/008—Touring maps or guides to public transport networks
Definitions
- the present invention relates to a strip map and a marketing method.
- the present invention relates to a map for displaying tourist information and a marketing method for marketing tourist information.
- One particular type of map is a strip map.
- Conventional strip maps merely show the population centres, such as cities and towns, that lie between two geographic points.
- the conventional strip map shown in FIG. 1 merely lists cites, towns, natural attractions such as reserves and observatories, and their relative locations between Ceduna and Norseman.
- Conventional strip maps only show the relative positions of towns, cities and natural attractions.
- the invention generally relates to determining which places of interest and amenities are located within or close to population centres along a strip of land.
- the invention resides in a strip map comprising: geographic information of a strip of land comprising the relative location of a plurality of population centres; and tourist information arranged proximal to at least one of the plurality of population centres; such that a viewer is readily able to associate the tourist information with the population centre shown proximal on the strip map.
- the invention resides in a strip map comprising a road or highway passing through a plurality of towns or population centres which may include tourist information concerning local sites of interest characterized in that there is additionally provided information relating to vendors of goods and/or services located in or adjacent to one or more of said towns or population centres whereby there is provided only one of such vendors of a specific type adjacent said one or more towns or population centres.
- the invention resides in a kit comprising the strip map of the first form and a reward card.
- the reward card is suitable for storing one or more points associated with purchase of goods and/or services provided by vendors identified in the tourist information and the one or more points may be used to obtain goods and/or services and/or a discount on goods and/or services.
- the invention resides in a method of making a strip map including the steps of: displaying geographic information of a strip of land comprising the relative location of a plurality of population centres on a strip map; and displaying tourist information proximal to at least one of the plurality of population centres; such that a viewer is readily able to associate the tourist information with the population centre shown proximal on the strip map.
- the invention resides in a method of marketing including the steps of:
- the invention may include the step of: (iv) making the strip map available to the public.
- the vendors may be contacted electronically. Contacting vendors includes both the situation in which the vendors initiate the contact and the situation in which the vendors are approached.
- the invention resides in a computer program product said computer program product comprising: a computer usable medium and computer readable program code embodied on said computer usable medium for displaying a strip map, the computer readable code comprising: a computer readable program code device (i) configured to cause the computer to display geographic information of a strip of land comprising the relative location of a plurality of population centres; and a computer readable program code device (ii) configured to cause the computer to display tourist information proximal to at least one of the plurality of population centres.
- the computer program product may further comprise a computer readable program code device (iii) configured to receive geographic information and tourist information and to geographically associate the received geographic information and tourist information based on location.
- the invention resides in a method in a computer system for making a strip map including the steps of: providing geographic information of a strip of land comprising the relative location of a plurality of population centres; and providing tourist information proximal to at least one of the plurality of population centres; and displaying the geographic information and tourist information such that a viewer is readily able to associate the tourist information with the population centre shown proximal on the strip map.
- the method includes the step of associating tourist information concerning one of the plurality of population centres with that population centre.
- the strip map may further comprise a road or highway passing through the plurality of population centres.
- the tourist information may comprise accommodation information, consumer information and/or entertainment information.
- the tourist information may comprise street address information and/or contact information.
- the tourist information may comprise information on a plurality of types of accommodation.
- the tourist information may comprise only one provider of each type of the plurality of types of accommodation.
- the strip map may be comprised in digital and/or electronic form.
- the strip map may be made available to a user or tourist by offer for sale or may be provided to a viewer by offer for sale.
- FIG. 1 shows a prior art strip map
- FIG. 2 is a strip map according to one embodiment of the invention
- FIG. 3 is a flow-chart illustrating the steps according to one embodiment of the method of the invention.
- FIG. 4 is a flow chart illustrating the steps according to another embodiment of the invention. DETAILED DESCRIPTION OF THE INVENTION
- the invention relates to a strip map and method of marketing using a strip map.
- the present invention overcomes these problems by arranging tourist information in an easily digestible format so that a viewer of the strip map can readily find appropriate tourist information for a location listed on the strip map.
- the term "tourist information” is used broadly to refer to information that a person not intimately familiar with a certain geographic area may wish to know. Such information includes, but is not limited to, all amenities such as, tourist attractions and businesses catering predominately to tourists for example, a hotel, a caravan park and the like, but also includes information on businesses that visitors to an area may wish to locate for example, a supermarket, a medical centre, a pharmacy, a liquor store and the like.
- the tourist information may include contact information such as a telephone number, a website address and/or an e-mail address.
- strip map 100 to include a plurality of population centres 110-119 arranged to show their relative locations.
- strip map 100 includes tourist information 120-129.
- the tourist information 120-129 is located proximal to the respective population centre 110-119 at which it is available.
- there is a hotel called the "International Hotel” tourist information 120 for the "International Hotel” comprises the details of street address, telephone number and website address.
- tourist information 120 is located proximal to Roma, population centre 110, on strip map 100.
- tourist information 120 While the details of tourist information 120 are shown to include street address, telephone number and website address these details are not shown explicitly in tourist information 121-129. Although these details are omitted on FIG. 2 it is to be understood that tourist information 121-129 can also include such details.
- Each population centre 110-119 may have more than one piece of tourist information 120-129 located proximal to it.
- Tourist information 124 shows the details of a two star hotel
- tourist information 125 shows the details of a five star hotel
- tourist information 126 shows the details of a caravan park.
- a population centre 110-119 can be any location where there is a resident or working population. Examples of population centres 110-119 are villages, towns, cities and resorts.
- a fee may be charged for placement of each piece of tourist information.
- the fee may be selected based on size of the piece of tourist information and/or the relative amount of competition in the relative population centre 110-119.
- the strip map 100 is sold together with a reward card or smart card that can be used at the sites of the tourist information 120-129.
- the reward card can be used to obtain a discount or to accrue points that accumulate towards a discount or reward. This is a particularly appealing embodiment because it will further encourage a viewer of strip map 100 to visit the locations shown in tourist information 120-129.
- tourist information 120-129 may be accommodation information.
- Other types of tourist information 120-129 include consumer information and/or entertainment information.
- consumer information examples include restaurant 121 , supermarket 128 and medical centre 129.
- Other non-limiting examples of consumer information are a service station, a convenience store, a pharmacy, a health spa, a winery and/or a bar.
- Other suitable types of consumer information will be readily apparent.
- Examples of entertainment information are tourist attraction 123 and night club 127.
- a tourist attraction can be for example, a theme park, a natural park and/or another type of natural attraction such as a mountain, river and/or lake.
- Examples of other types of entertainment information are a movie theatre, a live-entertainment venue, a casino, a gaming venue and/or a golf course. Other suitable types of entertainment information will be readily apparent.
- each population centre 110-119 only one provider of each type of consumer information and/or entertainment information may be included at each population centre 110-119.
- tourist information 120-129 can include details such as address, contact phone number and/or a website. Other details can be included as well such as, star-rating of the accommodation service, discounts, special offers and/or specialities provided.
- An example of a speciality provided is that a restaurant may have a speciality in seafood and this information can be communicated to the viewer in tourist information
- Strip map 100 can also show the distance between each population centre 120-129 with numerals.
- strip map 100 is to scale.
- Strip map 100 can be provided to a viewer by any suitable means. Examples include offer for sale in a service station, a book store, a map store, a hotel, an information booth, a tourist site and/or offer for sale through a website.
- the map can also include one or more banner advertisements around the outside border of the strip map 100.
- the one or more banner advertisements can be colour-coded to comprise a same colour that the population centre 110-119 which the banner advertisement relates to is shown in on strip map 100. For example, if a banner advertisement relates to a tourist attraction in Townsville, population centre 116, which is shown in red on strip map 100 that banner advertisement will also comprise the colour red. By colour-coding the banner ads in this manner a viewer is readily able to associate the advertisement with the town in which the service and/or product associated with the advertisement is available.
- banner advertisements are not colour coded to a population centre 110-119.
- Strip map 100 may be made of paper and may be either laminated or non-laminated. Strip map 100 may also be made of cardboard.
- strip map 100 is provided electronically and/or digitally.
- a viewer can view the electronic strip map 100 on a personal or portable computer, a mobile phone and/or an in-car display.
- Suitable in-car displays include a navigation system.
- the electronic and/or digital strip map 100 can be sold on a physical medium such as a floppy disk or CD or it can be downloaded from the internet.
- FIG. 3 shows marketing method 200.
- geographic information including population centres 110-119, is displayed on a strip map 100.
- tourist information 120-129 is displayed on the strip map 100.
- strip map 100 is provided to a viewer such as a tourist.
- FIG. 4 shows another marketing method 300 according to the invention.
- strip map 100 comprises geographic information of the strip of land including the relative location of the one or more population centres 110-119 and tourist information 120-129 relating to the vendor arranged proximal to the one or more population centre at which the vendor is located.
- step 366 the strip map 100 is made available to a user and/or tourist.
- Method 360 provides an effective means for businesses to advertise their products and/or services to tourists. As mentioned above people often feel uneasy when navigating unknown places and find it difficult to find a required product and/or service. If a business advertises their product and/or service in tourist information 120-129 on strip map 100 a tourist is highly likely to make use of that product and/or service.
- the invention allows a user to readily change their plans. For example, a user may have intended to stay in Townsville 116 but may change their mind and by looking at strip map 100 and the tourist information 120-129 they can readily choose an alternative destination within a suitable distance and offering appropriate amenities. Reasons for changing their mind include wanting to travel further and/or particular amenities not being available in a population centre.
- the tourist information 120-129 may be submitted to an administrator of the method electronically. The submission may be made bye-mail or through a web-site.
- strip map 100 and method 250, 360 provide a means to overcome the feelings of unease and anxiety that many people experience when in unfamiliar surroundings.
- strip map 100 and method 250, 360 provide an effective means for vendors to advertise their services.
- the strip map 100 and method 250, 360 allow a viewer to easily associate a particular piece of tourist information 120-129 with a population centre 110-119.
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2008209314A AU2008209314A1 (en) | 2007-01-23 | 2008-01-23 | Strip map and marketing method |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2007900325 | 2007-01-23 | ||
AU2007900325A AU2007900325A0 (en) | 2007-01-23 | Strip map and marketing method |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2008089515A1 true WO2008089515A1 (en) | 2008-07-31 |
Family
ID=39644023
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/AU2008/000080 WO2008089515A1 (en) | 2007-01-23 | 2008-01-23 | Strip map and marketing method |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU2008209314A1 (en) |
WO (1) | WO2008089515A1 (en) |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2004008172A1 (en) * | 2002-07-11 | 2004-01-22 | Metrobot Llc | A method, apparatus, and computer program product for providing a graphical user interface with a linear map component |
-
2008
- 2008-01-23 AU AU2008209314A patent/AU2008209314A1/en not_active Abandoned
- 2008-01-23 WO PCT/AU2008/000080 patent/WO2008089515A1/en active Application Filing
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2004008172A1 (en) * | 2002-07-11 | 2004-01-22 | Metrobot Llc | A method, apparatus, and computer program product for providing a graphical user interface with a linear map component |
Non-Patent Citations (2)
Title |
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THE ROYAL AUTOMOTIVE ASSOCIATION (SOUTH AUSTRALIA): "Melbourne To Sydney Strip Map", 26 October 2006 (2006-10-26), Retrieved from the Internet <URL:http://www.raa.net/strip_map.asp)TerID=337&OriginID=18> * |
THE ROYAL AUTOMOTIVE CLUB (WESTERN AUSTRALIA): "Bunbury to Albany Strip Map", Retrieved from the Internet <URL:http://www.rac.com.au/go/travel/driving-holidays/free-strip-maps/bunbury-to-augusta> * |
Also Published As
Publication number | Publication date |
---|---|
AU2008209314A1 (en) | 2008-07-31 |
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