WO2008047318A1

WO2008047318A1 - Package for disposable absorbent articles and kit of package and disposable absorbent article

Info

Publication number: WO2008047318A1
Application number: PCT/IB2007/054230
Authority: WO
Inventors: Ekaterina Anatolyevna Ponomarenko; Cornelia Beate Martynus; Kara Marie Cain; Sarah Innes; Ekow Mensah
Original assignee: The Procter & Gamble Company
Priority date: 2006-10-17
Filing date: 2007-10-17
Publication date: 2008-04-24
Also published as: CN101528176A; US7717895B2; CA2667034A1; JP2010506647A; MX2009003992A; US20080087569A1; EP2073777A1

Abstract

A kit of one or more disposable absorbent articles and a package, and in another embodiment, a package suitable for disposable absorbent articles are claimed, said package comprising secondary information, conveying to the wearer or caregiver how to apply the article and showing said article, and said article of the kit and shown on the package comprising at least primary serviceable indicium to aid the wearer or caregiver with the application of said article and to ensure proper use and optimal performance of the article.

Description

PACKAGE FOR DISPOSABLE ABSORBENT ARTICLES AND KIT OF PACKAGE AND DISPOSABLE ABSORBENT ARTICLE

FIELD OF THE INVENTION

The present invention relates to a kit of one or more disposable absorbent articles and a package, and in another embodiment to a package suitable for disposable absorbent articles, said package comprising secondary information, conveying to the wearer or caregiver how to apply the article and showing said article, and said article of the kit and shown on the package comprising at least primary serviceable indicium to aid the wearer or caregiver with the application of said article and to ensure proper use and optimal performance of the article.

BACKGROUND TO THE INVENTION

Many disposable articles such as diapers and adult incontinence products comprise elasticated, stretchable components, which provide stretch in the longitudinal direction, such as leg cuffs and barrier cuffs. Another example is a diaper with a topsheet with a large opening that can receive feces and pass it to avoid space underneath the topsheet.

The inventors have found that in particular when the elasticated components are such that they can contract the article significantly, application of such absorbent articles can be difficult. They also found that when the elastic forces of such components are very strong, it may be difficult to fully stretch the article while at the same time trying to position it, and/ or that a stretched article often folds up or contracts into a less stretched state. They also found that the article is often stretched incorrectly or incompletely or that the elastic components, or the whole article, are applied incorrectly. This may lead in use to leakage and discomfort. Co-pending application EP1279357-A proposes the use of an application aid that helps to fix the article in place during application and thus facilitates the application by the caregiver. However, such an aid may add complexity for the caregiver, and it does still not guarantee correct application of the article and avoidance of leakage or discomfort.

The inventors have now found that when the package of such highly stretchable articles comprises an indication how to stretch the stretchable article and/ or how to align the article, e.g. with the genitals and anus of the user, and that when the absorbent articles comprise also a serviceable indicium conveying this information, and that when this serviceable indicium is also included in the secondary information comprised by the package, that then the wearer or care giver will apply the article correctly and the article will be comfortable to wear and it will perform optimal. Because the information of the package also shows the disposable absorbent article and the serviceable indicium thereof, the wearer or caregiver can re-apply the instructions of the package and apply the article correctly, i.e. stretch the article correctly and/ or align the article correctly with for example the genitals and/ or anus.

SUMMARY OF THE INVENTION

A first embodiment of the invention relates to a disposable absorbent article-kit (9) comprising a) a package (8) b) at least one disposable absorbent article (1), comprising a stretchable component selected from the group consisting of a stretchable topsheet (2), stretchable backsheet (4), stretchable absorbent core (3) and/ or stretchable cuffs, whereby said disposable absorbent article (1) comprises at least one primary serviceable indicium (10) conveying to the care giver or user i) that a pulling force is to be applied by the caretaker or wearer to the absorbent article (1) for correct application of the absorbent article (1) to the wearer; and/ or ii) how to align the article (1) with the genitals and anus of the wearer; and whereby the package (8) comprises secondary information (11) either: i) depicting the absorbent article (1) and said primary serviceable indicium (10) or part thereof, and instructing the wearer or caregiver to apply a pulling force to the absorbent article (1) by the wearer or caregiver for correct application of the absorbent article (1) to the wearer; and/ or ii) depicting the absorbent article (1) and said primary serviceable indicium (10) or part thereof, and informing the wearer or caregiver how to align the genitals and/ or anus of the wearer with said primary serviceable indicium (10).

Another embodiment of the invention relates to a package (8) suitable for containing at least one disposable absorbent article (1) to be worn around the lower torso, said package (8) comprising secondary information (11): i) conveying to the wearer or caregiver to apply a pulling force by the wearer or caregiver to the absorbent article (1), comprising a primary serviceable indicium (10) that is visible or partially visible on the package (8), for correct application of the absorbent article (1) to the wearer; and/ or ii) conveying to the wearer or caregiver how to align the genitals and/ or anus of the wearer with said primary serviceable indicium (10), and whereby said secondary information (11) depict said disposable absorbent article (1) and said primary serviceable indicium (10).

Preferred articles herein, comprised by the kit and shown in the secondary information of the package, comprise a stretchable, preferably elasticated topsheet with preferably at least one large opening.

BRIEF DESCRIPTION OF THE FIGURES

Figure 1 shows a perspective view of a preferred diaper (1) of the kit (9) of the invention.

Figure 2 shows a top view of a preferred diaper (1) of the kit (9) of the invention is a partially contracted (i.e. partially stretched) flat state.

Figure 3 shows a top view of another preferred diaper 91) of the kit (9) of the invention comprising alternative primary serviceable indicium.

Figure 4 shows a top view of the preferred diaper (1) of figure 2 of the kit (9) of the invention in fully stretched state.

Figure 5 shows a package (8) or kit (9), comprising absorbent articles (1), and comprising said secondary information (11).

Figure 6 shows a separate sheet with secondary information (11), useable in or with said package (8) herein or in or with said package (8) of the kit (9) herein.

DETAILED DESCRIPTION OF THE INVENTION

Disposable absorbent article (1)

The disposable absorbent articles (1) herein are typically to be worn by a wearer around the lower torso. Said articles (1) may include diapers (herein also referred to with (I)), including training or pull-on pants, and adult incontinence articles, and preferably said articles (1) are diapers or adult incontinence articles with fasteners that allow fastening around the torso of the wearer, as shown in for example Figures 1-4. The articles (1) herein comprise a stretchable component preferably selected from the group consisting of a stretchable topsheet (2), stretchable backsheet (4), stretchable absorbent core (3), and/ or stretchable cuff, including an anal cuff, a leg cuffs and/ or barrier cuffs. The stretchable component is such that it can stretch at least 140%, preferably at least 160% or at least 180% or even at least 200%. Preferably the stretchable component is elastic or elasticated and it can stretch as above, and it may typically contract, after fully stretching it once, to 120% or less of its original size.

The stretchable and preferably elastic(ated) component preferably provides the article (1) with at least stretch and elasticity in substantially the longitudinal direction (parallel or along the Y- axis).

In one embodiment, the article (1) comprises one or more elasticated leg cuffs and/ or one or more elasticated barrier cuffs. Each such pair comprises two cuffs that are positioned along and/ or in proximity to either longitudinal side of the article (1), typically extending in longitudinal direction. The elasticated cuffs are preferably opposing one another and they are typically mirror images of one another in the y-axis. Such cuffs may for example be attached to the backsheet (4), topsheet or core (3). They may be capable of obtaining a configuration out of plane of the topsheet, core (3) and/ or backsheet (4), for example perpendicular thereto. Leg cuffs may also be referred to as leg bands, side flaps, or elastic cuffs, as described in; U.S. 3,860,003; U.S 4,808,178 and 4,909; U.S. 4,695,278 and 4,795,454.

In one embodiment, the disposable absorbent article (1) comprises a stretchable topsheet (2), formed from one or more sheets or one or more laminated sheet, comprising typically an elastic material, for example an elastic sheet and/ or at least one elastic band or strand. Preferably, it comprises typically at least a pair of opposing elastic bands or strands, that are preferably mirror images of one another int eh Y-axis. The elasticated topsheet (2) has typically at least elasticity in the longitudinal direction of the article (1). The topsheet (2) may comprise at least one opening (5) that is large enough to receive feces and allow it to pass to a void space underneath said topsheet (2). A single opening (5) for the reception of fecal material may be preferred. The opening (5) may be in the form of a slit opening (5). The opening (5) is preferably present in (part of) the front region (20) of the topsheet (2) (in use towards the front of the user) and in (part of) the back region (24) of the topsheet (2). Preferably, the topsheet (2) has a slit opening (5), which has a longitudinal dimension (length) substantially parallel to the longitudinal axis of the topsheet (2) and of the diaper (1). Preferably, the topsheet (2) is present over the whole length of the absorbent core (3) at least. Preferred diapers (1) are shown in Figures 1- 4. Preferably the topsheet (2) is a unitary sheet or laminated sheet, with optionally attached thereto the genital coversheet (6) described below and shown in the Figures.

Preferred is that (in stretched state) the opening (5) (or openings) of the topsheet (2) is (are) configured such that from (in fully, flat stretched state) 20% to 40%, or more preferably from 20% to 30% of the length of the opening (5) (or total length of the openings) extends from the transverse axis of the topsheet (2) towards the front edge (25) of the topsheet (2), and the remaining percentage extends towards the back edge (26) of the topsheet (2).

The dimensions and exact shape of the opening (5) may vary, depending on the size of the topsheet (2) and/ or the absorbent article (1). For example, in a preferred embodiment the opening (5) is in the form of a slit opening (5) with substantially parallel longitudinal side edges (31), which are connected in the front and back by V-shaped or rounded V-shaped (as shown herein after) front and back edges.

The maximum length of the slit opening (5) may be for example (in fully stretched, flat state) 40% to 90% or more preferably 50% to 80%, or even more preferably about 60% to 70%, of the total length L of the absorbent article (1).

The average width of the opening (5) herein, in fully stretched flat state, is preferably from 5% to 30%, or more preferably 10% to 25%, of the average width of the topsheet (2) (including opening (5) width).

In one embodiment of the invention, relating to an absorbent article (1) with a topsheet (2) with one or more openings, as referred to above, the absorbent article (1) may also comprises a genital coversheet (6) that is present under, in or above the opening (5) in the topsheet (2), typically only that part of the opening (5) that is in close proximity with the genitals during use, i.e. the front region (20) of the opening (5). Preferably, the maximum length of the part of the genital coversheet that is present above, in or under the opening (5) genital coversheet is (in fully stretched flat state) 10% to 50% of the maximum length of the opening (5), preferred 10% to 30%, or more preferably 13% to 28% or even more preferably 17% to 27%. In other words, at the most 50% of the maximum length of the opening (5) is 'covered' by the longest part of the genital coversheet (6), but at least 10% of the maximum length of the opening (5) is covered by the longest part of the genital coversheet (6).

As shown for example in Figure 4, the genital cover sheet may have a substantially transverse edge above, in or under the opening (5) which is not straight, but preferably curved or V-shaped (arrow shaped), having the centre point of the curved edge or of the V-shaped edge closer to the front of the article (1) than the remaining part of the curved edge or V-shaped edge. Then, the length of the part of the genital coversheet (6) from this centre point to the front of the opening (5) is preferably 10% to 30% of the maximum length of the opening (5), more preferably 15% to 25%, or even to 20%.

In another embodiment the article (1) has at least two cuffs and a genital coversheet (6) attached to or placed over said cuffs, and covering part of the underlying core (3) in the front region (20) of the article (1).

In the first embodiment above, when the genital coversheet (6) is present under the topsheet (2) and below the opening (5) in the topsheet (2), and thus between the topsheet (2) and the absorbent core (3), then, the genital coversheet (6) is typically not attached to the layer underneath, for example the absorbent core (3), to ensure the creation of a maximum void space for fecal material between the topsheet (2) and the absorbent core (3) and between the genital coversheet (6) and the absorbent core (3).

In one embodiment, the genital coversheet (6) is extendable, either longitudinally or transversely or both, so that the pressure of the genitals onto the genital coversheet (6) causes the genital coversheet (6) to extend and form a pocket around the genitals. The genital coversheet (6) may be elastically extendable, or preferably, the genital coversheet (6) may be non-elastically extendable, in longitudinal and/ or in transverse direction. In another embodiment, the genital coversheet (6) may be an integral part of the topsheet (2) and it may form a pocket in the front of the article (1), to receive the genitals. This integral genital coversheet (6) is then typically urine permeable and/ or hydrophilic, whilst the remaining portion of the topsheet (2), not forming a pocket for the genitals, may be urine impermeable and/ or hydrophobic.

The primary serviceable indicium (10) are typically applied to the component of the article (1) that is stretchable, but it may also or alternatively be applied to a non-stretchable component of the article (1). For example if the article (1) comprises a stretchable topsheet (2) and/ or stretchable cuffs, the primary serviceable indicium (9) may be applied to the non-stretchable core or backsheet.

It is applied to a surface such that in use or during application it is visible for the user or caregiver. It may be applied or partially applied to the portion of the elasticated component where the elastic material (e.g. bands, strands) are present, or even on the elastic material.

In a preferred embodiment, where the article (1) comprises an elasticated topsheet (2) with at least one opening, the elastic material in the topsheet (2) herein may be in the form of at least one pair of elastic bands or strands, one on either longitudinal side of said opening (5) of the topsheet (2), and preferably extending from said longitudinal side edges (31) of the opening(s) towards or to the front edge (25) and/or back edge (26) of the topsheet (2). Thus, the elastic bands or strands are preferably longer than the opening (5). Preferred is that the front end portions of two opposing primary elastics bend away from one another (in the plane of the topsheet (2)), so that the distance between the end edges of the opposing front end portions of two opposing elastics is larger that the distance between the centre portions of two opposing elastics, and equally, the distance between the end edges of the opposing back end portions of two opposing elastics is larger that the distance between the centre portions of two opposing elastics.

Then, each front end portion of an elastic band or strand has typically an angle with a longitudinal line through the centre of the elastic band or strand and parallel to the longitudinal axis of the topsheet (2), said angle being between 10° and 40°, or preferably between 17° to 35°, or even more preferably between 20° and 35°. Then, the back end portion of each of elastic band or strand has also preferably an angle with a longitudinal line through the centre of the elastic band or strand and parallel to the longitudinal axis of the topsheet (2), said angle being between 10° and 40°, or preferably between 17° to 35°, or even more preferably between 20° and 35°.

In one embodiment, the absorbent article (1) herein has an elasticated topsheet (2) and it has a specific force profile as described in co-pending European application No 01117670.8, and as determined by the method set out therein. In one embodiment, the elasticated topsheet (2) of the article (1) has an elastic profile, based on a two-cycle hysteresis, measured by the method set out in the co-pending application mentioned above, using a 500mm/min clamp speed, which is as follows:

1.5Lt by a first load force of less than 1.1N, 3.0Lt by a first load force of less than 2.1N and 4.5Lt by a first load force of less than 3.0N and a second unload force at 4.5Lt of more than 0.9N, a second unload force at 3.0Lt of more than 0.5 and a second unload force at 1.5Lt of more than 0.1N.

More preferably, the profile of the elasticated topsheet (2) useful herein is: 1.5Lt by a first load force of less than 0.6 N, 3.0Lt by a first load force of less than L lN and 4.5Lt by a first load force of less than 1.5N and a second unload force at 4.5Lt of more than 0.9N, a second unload force at 3.0Lt of more than 0.5N and a second unload force at 1.5Lt of more than 0.1 N.

Preferred profiles of a preferred elasticated topsheet (2) herein are defined by the first load force and second load forces at all of the lengths in the following table (for a two cycle hysteresis with 500 mm/ min clamp speed, stretching as set out below, up to 4.5Lt or o.8L_s, which ever is smaller):

*These values are only relevant as long as they are below 0.8L_ts, as mentioned below in the test method.

In one embodiment, the article (1) has a L_c which is less than 0.5L_s of the article (1). Preferably, L_c of the article (1) is less than 0.45L_s of the article (1), or even less than 0.4L_s, or even less than 0.35L_s, or even less than 0.3L_s.

Also other elasticated components, such as cuffs that extend over (part of) the length of the article (1) herein may have elastic profiles as described above. Preferred elastic materials used herein to make the elasticated components, such as the topsheets (2), of the articles (1) herein include materials such as VFE-CD, available from Tredegar, and L- 86, available from Fulflex (Limerick, Ireland), or preferably L-89, also available from Fulflex. The elastic materials useful herein may for example have a thickness (e.g. gauge) of at least 20 microns, more preferably at least 40 microns, or even at least 60 microns, typically up to about 300 microns, or even up to 200 microns or even up to 150 microns. Highly preferred materials have a thickness of about 70 to 100 microns.

The article (1) may be made by any known method. The elasticated component may also be made by any known method involving for example applying an elastic material in stretched state to a non-elastic material.

Preferred topsheets (2) herein may be made of a sheet or sheets of hydrophobic material or a sheet, or sheet that are treated to be hydrophobic (in order to isolate the wearer's skin from liquids contained in remaining part of the diaper (I)), with for example a hydrophobic surface coating. Preferred hydrophobic surface coatings are for example described in co-pending application US60/543,785, filed February 11, 2004. Preferably, the hydrophobic surface coating comprises one or more silicone polymers or fluorinated polymers.

A suitable topsheet (2) may be manufactured from a wide range of materials, including woven or non- woven webs of natural fibers (e.g., wood or cotton fibers) or synthetic fibers (e.g., polyester, polyethylene and/ or polypropylene fibers), or a combination of natural and synthetic fibers. If the topsheet (2) includes fibers, the fibers may be for example spun bond, carded, wet-laid, melt blown, hydro entangled, or otherwise processed as is known in the art. Highly preferred are webs comprising spunbond layers (S) and meltblown layer(s) (M), whereby the surfaces of the web are formed by spunbond layer(s). Preferred are such webs with a relatively high basis weight, for example more than 25gram/ m² (gsm), for example

34gsm SMMS (whereby 12gsm meltblown and 5gsm spunbond); 34gsm SMMS (whereby lOgsm meltblown and 7gsm spunbond); 30gsm SMMS (whereby lOgsm meltblown and 5 gsm spunbond); 30gsm SMMS (whereby 8gsm meltblown and 7 gsm spunbond); 34gsm SMS (whereby 20gsm meltblow and 7gsm spunbond), or for example webs comprising two layers of 17 gsm SMMS, described above. Any portion of the topsheet (2) may be coated with a lotion or anti-friction powder, known in the art. The absorbent article (1) may comprise an absorbent core (3), positioned under the topsheet (2) described above, or, if present, under a secondary topsheet, which may be an apertured sheet, such as an apertured (formed) film.

The absorbent article (1) also may comprise a typically liquid impervious backsheet (4), as known in the art. Suitable backsheet (4) materials comprise typically breathable material, which permit vapors to escape from the diaper (1) while still preventing exudates from passing through the backsheet (4). Suitable backsheet (4) films include those manufactured by Tredegar Industries Inc. of Terre Haute, IN and sold under the trade names X15306, X10962 and X10964. The backsheet (4), or any portion thereof, may be elastically extendable in one or more directions.

The backsheet (4) may be attached or joined to the topsheet (2), secondary topsheet, the absorbent core (3), or any other element of the diaper (1) by any attachment means known in the art. The attachment means to attach the topsheet (2) or secondary topsheet and the backsheet (4) may include for example pressure bonds or for example a uniform continuous layer of adhesive, a patterned layer of adhesive, or an array of separate lines, spirals, or spots of adhesive, such as disclosed in U.S.4, 573, 986. Adhesives that have been found to be satisfactory are manufactured by H. B. Fuller Company of St. Paul, Minnesota and marketed as HL-1620 and HL-1358-XZP. Alternatively, the attachment means may comprise heat bonds, pressure bonds, ultrasonic bonds, dynamic mechanical bonds, or any other suitable attachment means or combinations of these attachment means as are known in the art. The absorbent core (3) may comprise any absorbent material which is generally compressible, conformable, non-irritating to the wearer's skin, and capable of absorbing and retaining urine, such as comminuted wood pulp, creped cellulose wadding; melt blown polymers, including coform; chemically stiffened, modified or cross-linked cellulosic fibers; tissue, including tissue wraps and tissue laminates; absorbent foams; absorbent sponges; super absorbent polymers; absorbent gelling materials; or any other known absorbent material or combinations of materials; preferred may be absorbent cores (3) which have an absorbent storage layer which comprises more than 80% by weight of the absorbent core (3) content (e.g. excluding core (3) wrap, or coversheets) of absorbent gelling material, and which comprises less than 5%, or which is preferably free of, absorbent cellulose fibers such as pulp.

The absorbent article (1) may also include a sub-layer disposed between the topsheet (2) or secondary topsheet and the absorbent core (3), capable of accepting, and/ or immobilizing bodily exudates, typically fecal material. Suitable materials for use as the sub-layer may include large cell open foams, macro- porous compression resistant non woven highlofts, large size particulate forms of open and closed cell foams (macro and/or microporous), highloft non-wovens, polyolefin, polystyrene, polyurethane foams or particle, structures comprising a multiplicity of vertically oriented, preferably looped, strands of fibers, or preferably apertured formed films, as described above with respect to the genital coversheet (6). (As used herein, the term "microporous" refers to materials that are capable of transporting fluids by capillary action, but having a mean pore size of more than 50 microns. The term "macroporous" refers to materials having pores too large to effect capillary transport of fluid, generally having pores greater than about 0.5 mm (mean) in diameter and more specifically, having pores greater than about 1.0 mm (mean) in diameter, but typically less than 10 mm or even less than 6 mm (mean).

Kit (9) with package (8) and Package (8)

The package (8) herein may be any type of package (8) suitable to hold at least one disposable absorbent article (1) and typically a multitude of articles (1), preferably at least 10 articles (1). The package (8) may be made of a plastic or paper material that is wrapped or folded around said articles (1), as shown in Figure 5. The package (8) may be a container that is at least partially or completely (excluding the closure) formed prior to addition of the articles, and it may have any form, for example a square or rectangular (cardboard) box. It comprises an external surface which is visible to the caregiver or user. In one embodiment, the secondary information (11) described herein is present on the external surface of the package (8), as shown in Figure 5. In another embodiment the package (8) comprises an additional, preferably separate means or item, for example asheet, that is inserted in the package (8) or (removable) attached to the package (8), or provided with the package (8), and that comprises said secondary information (11) described herein, such as for example the additional insert sheet shown in Figure 6.

The kit (9) herein comprises a package (8) and at least one disposable absorbent article (1) comprised in said package (8), the package (8) and article (1) being as described above.

Primary serviceable indicium (10)

The absorbent article (1) herein comprises at least one primary serviceable indicium (10) that conveys to the wearer (e.g. of a adult incontinence article (I)) or the caregiver (of a baby or infant, applying a diaper (I)): i) that a pulling force is to be applied by the caretaker or wearer to the absorbent article (1) for correct application of the absorbent article (1) to the wearer, and typically in which direction the force needs to be applied (for example parallel to the force line of the forces of the elastic component, e.g. the elasticated topsheet); and/ or ii) the correct alignment of the article (1) with the genitals and/ or anus of the wearer. In one embodiment the serviceable indicium (10) is present on the component of the article (1) that is stretchable, e.g. elasticated, e.g. on a surface thereof that is visible prior to or during application of the article (1).

The serviceable indicium (10) may be any graphic, mark, symbol, pattern, or picture.

Preferably, the serviceable indium is in the form of a contrasting indicium (10), being contrasting with the surrounding component that comprises the indicium (10), for example having a contrasting color or texture.

Preferred is a colored indicium (10), for example applied to, e.g. printed onto, the article (1) (on one or more components of the article (I)).

Preferred are one or more contrasting lines on the stretchable components such as the cuffs or topsheet (2) described herein.

In a preferred embodiment the absorbent article (1) has a front region (20), centre region (21) and back region (24) (each having 33.3% of the total length of the contracted absorbent article (1), laid flat on its backsheet on a surface) and it comprises in said front region (20) one or more serviceable indicia that convey to the wearer or caregiver that a pulling force is to be applied along about the longitudinal direction, by for example comprising one or more lines, parallel with the force lines of the force caregiver or wearer should apply. For example, the serviceable indicium (10) or indicia may comprise one or more lines and/ or arrows that are at least present in the front region (20) and that extend or point to or towards the front edge (25) of the article (1), or partially towards the front edge (25) and partially towards the side edge (30) of the article (1), as shown in Figures 3 and 4, indicating the direction of the pulling force to be applied.

In one embodiment, the serviceable indicium (10) conveys to the wearer or caregiver how to position the user (wearer, e.g. baby) such that correct application is achieved, e.g. that correct alignment of the anus and/ or genitals are achieved.

Thereto, the topsheet (2) and/ or secondary topsheet may have serviceable indicium (10) to aid where to place the buttocks of the wearer and/or where to place the genitals, and/ or to aid alignment of the buttocks or genitals with the article, e.g. with said opening (5) that may be present in the topsheet (2). This latter indicium may be part of the indicium described above indicating the application of pulling force, or it may be a separate indicium. Preferred may be that the article (1) comprises for example a topsheet (2) with one or more openings, typically one, and with along each longitudinal side of said opening(s), and extending in at least substantially longitudinal direction, opposing elastic bands or strands, and comprising a serviceable indicium (10) such as a contrasting line around or along part of the opening (5) in the back region (24) and along the longitudinal edges (31) of the opening (5) and extending towards the front edge (25) of the article (1), to indicate the direction of the required force to be applied and to show the opening (5) or openings, so they can be aligned with the genitals and/ or anus, as can be seen in for example Figures 1-4.

The serviceable indicium (10) may even comprise one or more arrows to indicate the direction of force, as shown for example in Figure 3.

The serviceable indicium (10) may also comprise contrasting colour marks or graphics around the opening (5) or part thereof to better show the longitudinal edges (31) of the opening (5), and/ or the underlying secondary topsheet (2) or core (3) under the opening (5) may comprise a (further) contrasting color to indicate the opening (5).

Secondary information (11)

The package (8) herein comprises secondary information (11) that comprises typically a picture

(including drawings or photo's) or graphic of the article (1) herein, or part thereof, and showing the primary serviceable indicium (10), or part thereof, and additional information (11) conveying to the caregiver or user how to interpret the primary serviceable indicium (10) and how to apply the article (1) correctly, for optimal performance, i.e. how to align the article with the anus/ genitals , how to apply a pulling force.

It typically comprises two or more such pictures or graphics, and in addition preferably symbols or text to convey said information.

It typically also comprises a picture of how the user (baby) is positioned in relation to the primary serviceable indicium (10), as shown in Figures 5 and 6.

The secondary information preferably conveys to the caregiver: i) to pull the absorbent article (1) to partially or fully stretched state; and prior to, simultaneous with or subsequent to step i) ii) to place a baby or infant on the topsheet (2) of said article (1) or stretched article (1) in correct alignment; and subsequently to ii) or i) iii) to place the front region (20) of the diaper (1) over part of the belly of the baby of infant and fasten the article (1).

Preferably it conveys to the caregiver: i) to pull the absorbent article (1) to partially or fully stretched state; and prior to, simultaneous with or subsequent to step i) ; ii) to place a baby or infant on the topsheet (2) of said article (1) or stretched article (1) in correct alignment with the primary serviceable indicum (10) on the article; ii) to pull the article (1) further over the belly of the baby or infant to fully stretched state; iv) closing the fastening elements while keeping the article (1) in fully stretched state.

The secondary information (11) may be comprised by the package by any means, including on the external surface of the package, and/ or on the internal surface of the package, and/ or attached to the outside or inside of the package as additional component and/ or inside the package as separate component, such components including information sheet(s) - including hologram sheets, sticker(s)- electronic components, such as a DVD, CD, video tape, comprising said information (11), or combinations of the possibilities above.

Preferred may be that the secondary information (11) is comprises by, e.g. printed on, an external surface of the package (8), as shown in Figure 5. In addition, or alternatively, it may be preferred that the secondary information (11) can be comprised by a sheet that is comprised inside the package (8) or attached to the package (8), and that may be removable attached, for example an insert cart in the package (8), as shown in Figure 6.

In another embodiments, the secondary information (11) is not comprised by the package (8) of the articles (1), but it is provided as a separate information component or item to the caregiver or user, for example as information sheet, electronic information items supplied in the shop to the user or care giver when obtaining the articles (1). The kit comprises then one or more articles (1) as described herein and a separate secondary information component, obtainable with the purchase of one or more articles (1) herein.

In each instances, the secondary information (11) shows the article (1) or part thereof and the primary serviceable indicium (10), or part thereof.

All documents cited in the Detailed Description of the Invention are, in relevant part, incorporated herein by reference; the citation of any document is not to be construed as an admission that it is prior art with respect to the present invention. To the extent that any meaning or definition of a term in this written document conflicts with any meaning or definition of the term in a document incorporated by reference, the meaning or definition assigned to the term in this written document shall govern.

While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.

Claims

WHAT IS CLAIMED IS:

1. A disposable absorbent article-kit (9) comprising c) a package (8) d) at least one disposable absorbent article (1), comprising a stretchable component selected from the group consisting of a stretchable topsheet (2), stretchable backsheet (4), stretchable absorbent core (3) and/ or stretchable cuffs, whereby said disposable absorbent article (1) comprises at least one primary serviceable indicium (10) conveying to the care giver or user i) that a pulling force is to be applied by the caretaker or wearer to the absorbent article (1) for correct application of the absorbent article (1) to the wearer; and/ or ii) how to align the article (1) with the genitals and anus of the wearer; and whereby the package (8) comprises secondary information (11) either i) depicting the absorbent article (1) and said primary serviceable indicium (10) or part thereof, and instructing the wearer or caregiver to apply a pulling force to the absorbent article (1) by the wearer or caregiver for correct application of the absorbent article (1) to the wearer; and/ or ii) depicting the absorbent article (1) and said primary serviceable indicium (10) or part thereof, and informing the wearer or caregiver how to align the genitals and/ or anus of the wearer with said primary serviceable indicium (10).

2. A package (8) suitable for containing at least one disposable absorbent article (1) to be worn around the lower torso, said package (8) comprising secondary information (11): i) conveying to the wearer or caregiver to apply a pulling force by the wearer or caregiver to the absorbent article (1), comprising a primary serviceable indicium (10) that is visible or partially visible on the package (8), for correct application of the absorbent article (1) to the wearer; and/ or ii) conveying to the wearer or caregiver how to align the genitals and/ or anus of the wearer with said primary serviceable indicium (10), and whereby said secondary information (11) depict said disposable absorbent article (1) and said primary serviceable indicium (10).

3. A package (8) or kit (9) comprising a package (8) as in claim 1 or 2 whereby said package (8) comprises an external surface and/ or insert comprising said secondary information (11).

4. A kit (9) or package (8) as in claim 3 whereby said secondary information (11) comprises pictures, words and/or symbols.

5. A kit (9) or package (8) as in claim 1 or 2 whereby said secondary information (11) comprises a picture of a disposable absorbent article (1) or part thereof, comprising at least one primary serviceable indicium (10), conveying to the care giver or user i) that a pulling force is to be applied by the caretaker or wearer to the absorbent article (1) for correct application of the absorbent article (1) to the wearer; and/ or ii) how to align the article (1) with the genitals and/ or anus of the wearer.

6. A kit (9) or package (8) as in claim 1 or 2 whereby said primary serviceable indicium (10) and/ or said secondary information (11) convey to the wearer or caregiver the direction of the required application of said pulling force.

7. A kit or package as in claim 1 or 2 whereby said primary serviceable indicium (10) comprise one or more contrasting lines or bands or symbols, that extend in longitudinal direction over a portion of said the absorbent article (1), and whereby said secondary information (11) inform the caretaker or wearer to align the serviceable indicium (10) with a part of the body and to apply a pulling force along a force line parallel to the longitudinal direction of said article (1).

8. A kit (9) as in claim 1 or package (8) as in claim 2, whereby said absorbent article (1) comprises a backsheet (4) and a stretchable, elasticated topsheet (2), which comprises at least one opening (5) suitable to receive feces and pass feces to a void space underneath said topsheet (2), said topsheet (2) comprising said primary serviceable indicium (10) and said primary serviceable indicium (10) conveying to the user or caregiver to align the opening(s) (5) with the genitals and/ or anus, and to apply a pulling force.

9. A kit (9) as in claim 1 whereby said absorbent article (1) has a stretchable, elasticated topsheet (2), having an elastic profile, based on a two-cycle hysteresis, using a 500mm/min clamp speed, of:

10. A kit (9) as in claim 1 or package (8) as in claim 2, whereby said primary serviceable indicium (10) comprises one or more contrasting lines with a curvature, applied to the stretchable component, preferably contrastingly colored lines,

11. A kit (9) as in claim 1, whereby said absorbent article (1) comprises an elasticized topsheet (2), having a transverse x-axis, longitudinal y-axis, transverse front edge (25), transverse back edge (26), and longitudinal side edges (30), front region (20) and back region (24), and whereby said topsheet (2) comprises in the front region (20) said serviceable indicium (10) or part thereof, comprises a pair of lines that are mirror images of one another in the y-axis, and that extend from the transverse x-axis towards or to the transverse front edge (25) of the topsheet (2) and/ or bending each to or towards an opposing longitudinal side edges (30) of the topsheet (2).

12. A kit (9) as in claim 1, whereby said absorbent article (1) comprises a backsheet (4), an absorbent core (3) and a topsheet (2) with a longitudinal opening (5) leading to a void space between said topsheet (2) and said absorbent core (3), said topsheet (2) comprises along said opening (5) or part thereof a primary serviceable indicium (10) and said absorbent core (3) comprises a primary serviceable indicium (10).

13. A kit (9) as in claim 1 or package (8) as in claim 2 whereby said disposable absorbent article (1) is a baby or infant diaper (1) or adult incontinence product.

14. A kit (9) or package (8) as in claim 1 or 2 whereby said secondary information (11) comprises a picture of a baby or infant, or part thereof, placed on the topsheet (2) of a stretched-open disposable absorbent article (1) comprising said primary serviceable indicium (10), or part thereof.

15. A kit (9) or package (8) as in claim 1 or 2, whereby said absorbent article (1) has an elasticized topsheet (2) and a front region (20), and whereby said secondary information (11) comprises a series of pictures or graphics conveying to the caregiver i) to pull the absorbent article (1) to partially or fully stretched state; and prior to, simultaneous with or subsequent to step i) ii) to place a baby or infant on the topsheet (2) of said article (1) or stretched article (1) in correct alignment; and subsequently to ii) or i) iii) to place the front region (20) of the diaper (1) over part of the belly of the baby of infant and fasten the article (1).

16. A kit (9) or package (8) as in claim 1, whereby said absorbent article (1) has an elasticized topsheet (2) and a front region (20), fastening elements, and whereby said secondary information (11) comprises a series of pictures or graphics conveying to the caregiver i) to pull the absorbent article (1) to partially or fully stretched state; and prior to, simultaneous with or subsequent to step i) ; ii) to place a baby or infant on the topsheet (2) of said article (1) or stretched article (1) in correct alignment with the primary serviceable indicum (10) on the article; ii) to pull the article (1) further over the belly of the baby or infant to fully stretched state; iv) closing the fastening elements while keeping the article (1) in fully stretched state.