WO2008007341A3 - Marketing tool - Google Patents

Marketing tool Download PDF

Info

Publication number
WO2008007341A3
WO2008007341A3 PCT/IB2007/052756 IB2007052756W WO2008007341A3 WO 2008007341 A3 WO2008007341 A3 WO 2008007341A3 IB 2007052756 W IB2007052756 W IB 2007052756W WO 2008007341 A3 WO2008007341 A3 WO 2008007341A3
Authority
WO
WIPO (PCT)
Prior art keywords
marketing tool
product
feature
marketing
consumer
Prior art date
Application number
PCT/IB2007/052756
Other languages
French (fr)
Other versions
WO2008007341A2 (en
Inventor
Brian J Gillespie
Patricia A Kennedy
Original Assignee
Procter & Gamble
Brian J Gillespie
Patricia A Kennedy
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Procter & Gamble, Brian J Gillespie, Patricia A Kennedy filed Critical Procter & Gamble
Priority to CA002657061A priority Critical patent/CA2657061A1/en
Priority to EP07805108A priority patent/EP2038870A2/en
Priority to MX2009000344A priority patent/MX2009000344A/en
Publication of WO2008007341A2 publication Critical patent/WO2008007341A2/en
Publication of WO2008007341A3 publication Critical patent/WO2008007341A3/en

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F5/00—Means for displaying samples
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
    • B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
    • B62B3/1408—Display devices mounted on it, e.g. advertisement displays
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
    • B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
    • B62B3/1408—Display devices mounted on it, e.g. advertisement displays
    • B62B3/1416—Display devices mounted on it, e.g. advertisement displays mounted on the handle
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B5/00—Accessories or details specially adapted for hand carts
    • B62B5/06—Hand moving equipment, e.g. handle bars

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Chemical & Material Sciences (AREA)
  • Combustion & Propulsion (AREA)
  • Transportation (AREA)
  • Mechanical Engineering (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Machine Tool Sensing Apparatuses (AREA)
  • Cutting Tools, Boring Holders, And Turrets (AREA)
  • Handcart (AREA)

Abstract

A marketing tool for marketing a product and informing a consumer of at least one product feature is provided. The marketing tool includes a feature representation aspect that demonstrates a feature of the product to a consumer through the use of a material that is representative of the feature of the product.
PCT/IB2007/052756 2006-07-10 2007-07-10 Marketing tool WO2008007341A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CA002657061A CA2657061A1 (en) 2006-07-10 2007-07-10 Marketing tool
EP07805108A EP2038870A2 (en) 2006-07-10 2007-07-10 Marketing tool
MX2009000344A MX2009000344A (en) 2006-07-10 2007-07-10 Marketing tool.

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/483,508 2006-07-10
US11/483,508 US20080010146A1 (en) 2006-07-10 2006-07-10 Marketing tool

Publications (2)

Publication Number Publication Date
WO2008007341A2 WO2008007341A2 (en) 2008-01-17
WO2008007341A3 true WO2008007341A3 (en) 2008-07-03

Family

ID=38663140

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2007/052756 WO2008007341A2 (en) 2006-07-10 2007-07-10 Marketing tool

Country Status (5)

Country Link
US (1) US20080010146A1 (en)
EP (1) EP2038870A2 (en)
CA (1) CA2657061A1 (en)
MX (1) MX2009000344A (en)
WO (1) WO2008007341A2 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8273446B2 (en) 2007-08-10 2012-09-25 The Procter & Gamble Company Quality communicative indicia for paper towel products
US20090056435A1 (en) * 2007-09-05 2009-03-05 Duval Dean Larry Product array and method of merchandising tissue products
US20090077927A1 (en) * 2007-09-20 2009-03-26 Poly-America, Lp System and method for informing consumers of patterned or textured products
KR20100120647A (en) * 2008-02-13 2010-11-16 야울린 씨. 첸 System and method of marketing beauty products
US20100236959A1 (en) * 2009-03-17 2010-09-23 The Procter & Gamble Company Absorbent Article and Test Article Combination
US10032177B2 (en) 2011-01-24 2018-07-24 VisionEdge Marketing Computer readable medium, file server, and method for providing outcome-based mapping
FR2992065B1 (en) * 2012-06-18 2022-01-21 Univ De Lorraine METHOD FOR TRANSCRIPTING AN ODOR OR FLAVOR INTO A COLORIMETER DESCRIPTION AND METHOD FOR TRANSCRIPTING A COLORIMETER DESCRIPTION INTO A LIST OF MOLECULES
US20140081713A1 (en) * 2012-09-20 2014-03-20 International Business Machines Corporation Influencing service provider performance using objective and subjective metrics

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2212397A (en) * 1938-07-30 1940-08-20 Gomes Benedicto Cardoso Lipstick display package
GB658841A (en) * 1948-11-15 1951-10-17 James Warne Display apparatus
EP0727363A1 (en) * 1995-02-15 1996-08-21 Rexel Developpement Display package for articles
EP0979781A1 (en) * 1998-08-13 2000-02-16 S.O.V.E.G. Packaging device for ring seals
WO2001088885A1 (en) * 2000-05-16 2001-11-22 Menasha Corporation Pouch label
US20040216339A1 (en) * 2003-04-28 2004-11-04 Garberg Dennis D. Mobile dispensing display, method for conversion of shopping cart into dispensing display and method of advertising and dispensing products
US20050121347A1 (en) * 2003-12-05 2005-06-09 Hanson Kim A. System and method to communicate absorbent product features to consumers
US20050218612A1 (en) * 2004-03-31 2005-10-06 Malchow Georgianna T Shopping cart handle sanitary protector and coupon
FR2869597A1 (en) * 2004-04-28 2005-11-04 Libellule Sa Sa Package for e.g. covers, has rectangular-shaped bag, made of transparent plastic material, with opening on one side for introducing object, where object sample is fixed to holes on right side of carton and on side against object

Family Cites Families (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3677570A (en) * 1971-04-09 1972-07-18 Actmedia Display device for nestable type shopping cart
US3995555A (en) * 1975-06-04 1976-12-07 Stewart Frank E Removable redeemable coupon for newspaper advertisements and method and apparatus for producing same
US4345393A (en) * 1977-09-26 1982-08-24 General Foods Corporation Peelable on-package coupon and method for making same
US4512504A (en) * 1983-12-19 1985-04-23 Lois Owlett Shopping organizer
US5072956A (en) * 1989-07-26 1991-12-17 Tannehill John M Powered display for shopping cart
US5038986A (en) * 1990-03-23 1991-08-13 Beauchesne Dorothy A Coupon organizer
USD377372S (en) * 1994-02-15 1997-01-14 Kenneth Thompson Peel-off coupon for accounting and security tracking sheet
US5305935A (en) * 1992-09-29 1994-04-26 Weiner Andrea L Coupon organizer
US5427392A (en) * 1993-04-15 1995-06-27 Duer; Sandra Sanitary protective cover for shopping cart use
US5810372A (en) * 1997-01-16 1998-09-22 Arendt; Christopher J. Shopping cart handle structure and method of manufacture
US6065764A (en) * 1998-08-28 2000-05-23 Moseley; Christine M. Sanitary cover for a shopping cart handle
US20020050085A1 (en) * 2000-07-18 2002-05-02 Durham Sam H. System for and method of fund raising using shopping cart handle covers
US6631574B2 (en) * 2001-05-10 2003-10-14 Robert Okyere Tubular roll core with display
US7281344B2 (en) * 2001-05-11 2007-10-16 Knauf & Associates Display device for an object
US20030091783A1 (en) * 2001-11-14 2003-05-15 Sonna Calandrino Articles of manufacture with legend insert
US7118213B2 (en) * 2004-06-01 2006-10-10 Johnson & Johnson Vision Care, Inc. Promotional aid
US8172084B2 (en) * 2004-12-30 2012-05-08 Kimberly-Clark Worldwide, Inc. Absorbent article packaging

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2212397A (en) * 1938-07-30 1940-08-20 Gomes Benedicto Cardoso Lipstick display package
GB658841A (en) * 1948-11-15 1951-10-17 James Warne Display apparatus
EP0727363A1 (en) * 1995-02-15 1996-08-21 Rexel Developpement Display package for articles
EP0979781A1 (en) * 1998-08-13 2000-02-16 S.O.V.E.G. Packaging device for ring seals
WO2001088885A1 (en) * 2000-05-16 2001-11-22 Menasha Corporation Pouch label
US20040216339A1 (en) * 2003-04-28 2004-11-04 Garberg Dennis D. Mobile dispensing display, method for conversion of shopping cart into dispensing display and method of advertising and dispensing products
US20050121347A1 (en) * 2003-12-05 2005-06-09 Hanson Kim A. System and method to communicate absorbent product features to consumers
US20050218612A1 (en) * 2004-03-31 2005-10-06 Malchow Georgianna T Shopping cart handle sanitary protector and coupon
FR2869597A1 (en) * 2004-04-28 2005-11-04 Libellule Sa Sa Package for e.g. covers, has rectangular-shaped bag, made of transparent plastic material, with opening on one side for introducing object, where object sample is fixed to holes on right side of carton and on side against object

Also Published As

Publication number Publication date
EP2038870A2 (en) 2009-03-25
MX2009000344A (en) 2009-01-27
WO2008007341A2 (en) 2008-01-17
US20080010146A1 (en) 2008-01-10
CA2657061A1 (en) 2008-01-17

Similar Documents

Publication Publication Date Title
WO2008007341A3 (en) Marketing tool
USD589792S1 (en) Collection of indicia for a consumer product
PL384579A1 (en) Rotating cutter pickaxe and the manner of use of a cutter pickaxe in mining industry
EP2035176A4 (en) A cutting insert and a tool where the insert has improved support surfaces.
HK1083114A1 (en) Multi-ply paper product and method of making the same
CA115208S (en) Dispenser
AU327454S (en) Aerosol cleaner tool
GB0810362D0 (en) Patterned die attach and packaging method using the same
EP2206492A4 (en) Oily cosmetic and cosmetic product
CA125025S (en) Dispensing closure
DK2073774T3 (en) Disposal bag for hygiene products and method of manufacturing the same
USD598035S1 (en) Apparatus for sawing lineal material to length
GB2454090B (en) Carton and blanks therefor
PL1981367T3 (en) Product packaging with tear strip
WO2010046472A3 (en) Device with a concave annular shell as a sealing element
PL382140A1 (en) The manner of production of a grocery product and grocery product
AU2006905665A0 (en) Consumer Database
AU2006905808A0 (en) Consumer Database
CA117848S (en) Dispenser
PL379860A1 (en) The manner of plastic shaping of metal products and a tool for plastic shaping of metal products
AU2006904078A0 (en) Material product
AU302506S (en) Container
CA123832S (en) Container for cosmetics
AU2005905727A0 (en) Consumer Database
AU321920S (en) A container

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 2007805108

Country of ref document: EP

ENP Entry into the national phase

Ref document number: 2657061

Country of ref document: CA

WWE Wipo information: entry into national phase

Ref document number: MX/A/2009/000344

Country of ref document: MX

NENP Non-entry into the national phase

Ref country code: DE

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07805108

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: RU