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Slot preference auction

Info

Publication number
WO2008005893A3
WO2008005893A3 PCT/US2007/072579 US2007072579W WO2008005893A3 WO 2008005893 A3 WO2008005893 A3 WO 2008005893A3 US 2007072579 W US2007072579 W US 2007072579W WO 2008005893 A3 WO2008005893 A3 WO 2008005893A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
advertisement
series
rankings
ranking
slot
Prior art date
Application number
PCT/US2007/072579
Other languages
French (fr)
Other versions
WO2008005893A2 (en )
Inventor
Shanmugavelayutham Muthukrishnan
Martin Pal
Original Assignee
Google Inc
Muthukrishnan Shanmugavelayuth
Martin Pal
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0273Fees for advertisement
    • G06Q30/0275Auctions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions, matching or brokerage

Abstract

A method for auctioning advertisement positions in a medium is disclosed. The method comprises receiving slot preference information comprising a first series of rankings at which an advertiser prefers to place a first advertisement relative to other advertisements on a medium, wherein two or more of the rankings in the first series are non-sequential, receiving a single bid for placement of the first advertisement at any of the rankings in the first series, and associating the first advertisement with a first ranking in the first series if the first ranking has not been previously associated with a different advertisement.
PCT/US2007/072579 2006-06-30 2007-06-29 Slot preference auction WO2008005893A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US11/479,942 2006-06-30
US11479942 US20080004962A1 (en) 2006-06-30 2006-06-30 Slot preference auction

Publications (2)

Publication Number Publication Date
WO2008005893A2 true WO2008005893A2 (en) 2008-01-10
WO2008005893A3 true true WO2008005893A3 (en) 2009-01-29

Family

ID=38877851

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/072579 WO2008005893A3 (en) 2006-06-30 2007-06-29 Slot preference auction

Country Status (2)

Country Link
US (1) US20080004962A1 (en)
WO (1) WO2008005893A3 (en)

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US20100257054A1 (en) * 2007-08-27 2010-10-07 Cornell University Method and system for efficient and expressive advertising auctions
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US8615436B2 (en) * 2008-07-17 2013-12-24 Google Inc. Advertising inventory allocation
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US8566150B2 (en) * 2008-08-08 2013-10-22 Google Inc. Analyzing a content-requesting media item
US8738436B2 (en) * 2008-09-30 2014-05-27 Yahoo! Inc. Click through rate prediction system and method
US20110217022A1 (en) * 2008-11-06 2011-09-08 Ofer Miller System and method for enriching video data
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US8457402B2 (en) 2008-12-10 2013-06-04 Artimedia Pte Ltd. Method for rating areas in video frames
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US20150006311A1 (en) * 2013-06-26 2015-01-01 Google Inc. Variable diversity filters for multiple position content auctions
US20150019331A1 (en) * 2013-07-15 2015-01-15 Criteo Sa Advertisement auction system
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US20050071570A1 (en) * 2003-09-26 2005-03-31 Takasugl Robin Alexis Prefetch controller for controlling retrieval of data from a data storage device
US7689458B2 (en) * 2004-10-29 2010-03-30 Microsoft Corporation Systems and methods for determining bid value for content items to be placed on a rendered page

Also Published As

Publication number Publication date Type
WO2008005893A2 (en) 2008-01-10 application
US20080004962A1 (en) 2008-01-03 application

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