WO2007129869A1 - Vip membership service system - Google Patents

Vip membership service system Download PDF

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Publication number
WO2007129869A1
WO2007129869A1 PCT/KR2007/002305 KR2007002305W WO2007129869A1 WO 2007129869 A1 WO2007129869 A1 WO 2007129869A1 KR 2007002305 W KR2007002305 W KR 2007002305W WO 2007129869 A1 WO2007129869 A1 WO 2007129869A1
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WO
WIPO (PCT)
Prior art keywords
vip
membership
service
card
information
Prior art date
Application number
PCT/KR2007/002305
Other languages
French (fr)
Inventor
Mi-Jung Yeo
Young-Ho Kim
Original Assignee
Dm Plus Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dm Plus Co., Ltd. filed Critical Dm Plus Co., Ltd.
Publication of WO2007129869A1 publication Critical patent/WO2007129869A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a VIP membership service system to provide VIP customers with VIP membership services at department stores and so on.
  • VIP very-important-person
  • the present invention provides VIP customers with differentiated services by providing the VIP customers with customized services and communication means to allow the VIP customers to communicate with one another.
  • the present invention provides a VIP membership service system to provide VIP customers with an integrated premium service including online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc. [6] The present invention also provides a VIP membership service system which provides communication means to allow VIP customers to communicate with one another. [7] The present invention also provides each VIP customer with a customized premium service. [8] Additional features of the invention will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the invention.
  • a VIP membership service system can provide
  • VIP customers with an integrated premium service including online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc., provide communication means to allow VIP customers to communicate with one another, and also provide each VIP customer with a customized premium service.
  • FIG. 1 is a block diagram of a VIP membership service system according to an exemplary embodiment of the present invention.
  • FIG. 2 is a flow chart of VIP membership service provided from a VIP membership service system according to an exemplary embodiment of the present invention. Best Mode for Carrying Out the Invention
  • the present invention discloses a very-important-person (VIP) membership service system including: a direct-mail (DM) processor to send each VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and a community service involvement program; a membership card issuer to issue a membership card to a VIP customer at the request of the VIP customer receiving the DM, and to store VIP member information containing membership card information in a database; a preamble processor to receive an encrypted membership card transaction preamble transmitted from a franchise store terminal, and to extract plaintext information concerning membership card transaction details from a decrypted membership card transaction preamble; and a data processor to generate preference information of each VIP member from the plaintext information, and to store the preference information in a database.
  • DM direct-mail
  • the VIP membership service system may further include a communication unit to allow VIP members to communicate with one another.
  • FIG. 1 is a block diagram of a VIP membership service system according to an exemplary embodiment of the present invention.
  • the VIP membership service system 100 provides a VIP customer with a VIP membership card for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and community service involvement program, provides a communication means to allow VIP members to communicate with one another, and provides a VIP customer with a customized VIP membership service.
  • the VIP membership service system 100 includes a direct-mail (DM) processor
  • the DM processor 110 sends a VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and community service involvement program. For example, a large proportion of profits of a department store are created by precious few VIP customers visiting the department store. The department store desires to provide VIP customers with premium services to suit their needs. Accordingly, the department store can cooperate with the VIP membership service system to provide the VIP customers with the integrated VIP membership service by issuing a VIP membership card for the integrated VIP membership service and charging for annual membership fee.
  • the VIP membership service system 100 sends membership card subscription DMs for the integrated VIP membership service to the VIP customers through the DM processor 110.
  • the VIP membership service is a premium service including online banking service, online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc.
  • the membership card issuer 120 issues membership cards to VIP customers at their request and stores VIP membership data including membership card information in a database. That is, a VIP customer receives from the DM processor 110 membership card subscription DM for the integrated VIP membership service, and determines whether or not to receive the membership card. If a VIP customer requests the membership card for the integrated VIP membership service, the VIP membership service system 100 conducts a card issue procedure, such as customer verification, issues the membership card to the VIP customer through the membership card issuer 120, and stores VIP membership data including membership card information in the database.
  • the card issue procedure is well known in the prior art and a detailed description thereof will be omitted herein.
  • the preamble processor 130 receives an encrypted membership card transaction preamble from a franchise store terminal 200, decrypts the preamble and extracts plaintext information having the membership card transaction details.
  • the VIP customer receives the membership card from the membership card issuer 120, and can use VIP membership services, such as online payment service, leisure and hotel reservation service, medical service, and community service involvement program. For instance, suppose that a VIP member purchases a product at a department store, and uses the membership card to pay for the product.
  • the franchise store terminal transmits to a payment server card information and card transaction preamble created by encrypting a plaintext about card transaction details including price and information on the franchise store terminal.
  • the card information includes card number, expiration date, card type, etc.
  • the franchise store terminal 200 reads the card type from the scanned card information using software loaded up to the franchise store terminal 200 and determines whether or not the card is issued by the VIP membership service system 100. If the card is determined not to be issued by the VIP membership service system 100, the encrypted card transaction preamble is transmitted to a general processing system 400.
  • the encrypted card transaction preamble is transmitted both to the general processing system 400 and to the VIP membership service system 100, so that the VIP membership service system 100 can get information on VIP membership card transaction.
  • the VIP membership service system 100 receives it through the preamble processor 130, and decrypts the preamble to extract plaintext information on membership card transaction details. Accordingly, it is possible to manage customers using the VIP membership service system 100 by modifying the software without changing the existing franchise store terminal.
  • the data processor 140 analyzes the plaintext information to generate information about the preference of each VIP member and stores the preference information in the database.
  • the plaintext information includes card number, expiration date, card type, franchise store terminal information, price, information about product or service purchased by the member, etc. Accordingly, the data processor 140 generates information on the preference of each VIP member from the plaintext information and stores the preference information in the database, thereby providing each VIP member with a customized VIP membership service.
  • the VIP membership service system 100 can provide each verified item
  • VIP customer with an integrated VIP membership service by sending each VIP customer through the DM processor 110 a membership card subscription DM for the integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc.; issuing a membership card to the VIP customer through the membership card issuer 120 at the request of the VIP customer; extracting plaintext information having membership card transaction details decrypted by the preamble processor 130 decrypting encrypted membership card transaction preamble transmitted from the franchise store terminal 200; and generating the preference information of each VIP member by the data processor 140 analyzing plaintext information and storing the preference information in the database.
  • the VIP membership service system 100 may further include a communication unit
  • the communication unit 150 is a software module which provides a communication means, such as online notice-board, messenger, or chat room, to allow VIP members to communicate with one another, and processes data inputted from a VIP membership terminal 300 and displays the data on a screen.
  • the communication means is well known in the prior art and a detailed description thereof will be omitted herein.
  • the DM processor 110 of the VIP membership service system 100 may further send each VIP member a VIP membership service notification DM.
  • the VIP membership service system 100 sends each VIP member a DM related to VIP membership services, such as product or service information, leisure and hotel information, medical service information, and social contribution program related information, at regular or irregular intervals.
  • the DM processor 110 can provide each VIP member with a customized VIP membership service by sending each VIP member a customized VIP membership service notification DM according to the preference information of each VIP member. For example, if a VIP member prefers information about product-purchasing and traveling, DM about VIP membership services related to product-purchasing and traveling is sent to the VIP member.
  • the DM processor 110 of the VIP membership service system 100 preferably includes a DM generation unit 111, a DM allocation unit 112, and a DM sending unit 113.
  • the DM generation unit 111 generates a customized VIP membership service notification DM.
  • the DM allocation unit 112 refers to the database to allocate each VIP member a customized VIP membership service notification DM which corresponds to the preference of each member.
  • the DM sending unit 113 sends each VIP member the customized VIP membership service notification DM.
  • the DM processor 110 preferably further includes an address extraction unit 114.
  • the address extraction unit 114 refers to the database to extract DM destination address of each VIP member, and the DM sending unit 113 sends the customized VIP membership service notification DM to the DM destination address of each VIP member.
  • FIG. 2 is a flow chart of VIP membership service provided from the VIP membership service system according to an exemplary embodiment of the present invention.
  • step Sl 10 the VIP membership service system 100 instructs the DM processor
  • the VIP membership service system 100 instructs the membership card issuer 120 to issue a membership card to the VIP customer at the request of the VIP customer, and stores VIP member information including membership card information in the database.
  • a VIP member receives the membership card, uses VIP membership services, such as online payment service, leisure and hotel reservation service, and medical service, and transmits a card transaction preamble, which has an encrypted plaintext about card transaction details including card information, charged fees and franchise store terminal information from a franchise store terminal 200
  • the VIP membership service system 100 receives the card transaction preamble at step S 130.
  • the VIP membership service system 100 instructs the preamble processor 130 to decrypt the preamble and extract plaintext information.
  • the VIP membership service system 100 instructs the data processor 140 to analyze the plaintext information to generate the preference information of each VIP member, and to store the preference information in the database.
  • step S 160 the VIP membership service system 100 instructs the DM processor
  • the present invention is applicable to a VIP membership service system which provides VIP customers with VIP membership services at department stores and so on.

Abstract

A VIP membership service system is provided, including: a DM processor to send each VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and a community service involvement program; a membership card issuer to issue a membership card to a VIP customer at the request of the VIP customer receiving the DM, and to store VIP member information containing membership card information in a database; a preamble processor to receive an encrypted membership card transaction preamble transmitted from a franchise store terminal, and to extract plaintext information concerning membership card transaction details from a decrypted membership card transaction preamble; and a data processor to generate preference information of each VIP member from the plaintext information, and to store the preference information in a database.

Description

Description VIP MEMBERSHIP SERVICE SYSTEM
Technical Field
[1] The present invention relates to a VIP membership service system to provide VIP customers with VIP membership services at department stores and so on.
Background Art [2] In general, examples of very-important-person (abbreviated as VIP) membership services which VIP customers are provided with include mileage, freebies, discounts, etc. [3] For instance, a large proportion of profits of a department store are created by precious few VIP customers of the department store.
Disclosure of Invention
Technical Problem
[4] The present invention provides VIP customers with differentiated services by providing the VIP customers with customized services and communication means to allow the VIP customers to communicate with one another.
Technical Solution [5] The present invention provides a VIP membership service system to provide VIP customers with an integrated premium service including online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc. [6] The present invention also provides a VIP membership service system which provides communication means to allow VIP customers to communicate with one another. [7] The present invention also provides each VIP customer with a customized premium service. [8] Additional features of the invention will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the invention.
Advantageous Effects
[9] A VIP membership service system according to the present invention can provide
VIP customers with an integrated premium service including online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc., provide communication means to allow VIP customers to communicate with one another, and also provide each VIP customer with a customized premium service. Brief Description of the Drawings
[10] The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention, and together with the description serve to explain the principles of the invention.
[11] Fig. 1 is a block diagram of a VIP membership service system according to an exemplary embodiment of the present invention.
[12] Fig. 2 is a flow chart of VIP membership service provided from a VIP membership service system according to an exemplary embodiment of the present invention. Best Mode for Carrying Out the Invention
[13] The present invention discloses a very-important-person (VIP) membership service system including: a direct-mail (DM) processor to send each VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and a community service involvement program; a membership card issuer to issue a membership card to a VIP customer at the request of the VIP customer receiving the DM, and to store VIP member information containing membership card information in a database; a preamble processor to receive an encrypted membership card transaction preamble transmitted from a franchise store terminal, and to extract plaintext information concerning membership card transaction details from a decrypted membership card transaction preamble; and a data processor to generate preference information of each VIP member from the plaintext information, and to store the preference information in a database.
[14] The VIP membership service system may further include a communication unit to allow VIP members to communicate with one another.
[15] It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. Mode for the Invention
[16] The invention is described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention are shown. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure is thorough, and will fully convey the scope of the invention to those skilled in the art. In the drawings, the size and relative sizes of layers and regions may be exaggerated for clarity. Like reference numerals in the drawings denote like elements. [17] Fig. 1 is a block diagram of a VIP membership service system according to an exemplary embodiment of the present invention.
[18] The VIP membership service system 100 provides a VIP customer with a VIP membership card for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and community service involvement program, provides a communication means to allow VIP members to communicate with one another, and provides a VIP customer with a customized VIP membership service.
[19] The VIP membership service system 100 includes a direct-mail (DM) processor
110, a membership card issuer 120, a preamble processor 130, and a data processor 140.
[20] The DM processor 110 sends a VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and community service involvement program. For example, a large proportion of profits of a department store are created by precious few VIP customers visiting the department store. The department store desires to provide VIP customers with premium services to suit their needs. Accordingly, the department store can cooperate with the VIP membership service system to provide the VIP customers with the integrated VIP membership service by issuing a VIP membership card for the integrated VIP membership service and charging for annual membership fee.
[21] The VIP membership service system 100 sends membership card subscription DMs for the integrated VIP membership service to the VIP customers through the DM processor 110. The VIP membership service is a premium service including online banking service, online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc.
[22] The membership card issuer 120 issues membership cards to VIP customers at their request and stores VIP membership data including membership card information in a database. That is, a VIP customer receives from the DM processor 110 membership card subscription DM for the integrated VIP membership service, and determines whether or not to receive the membership card. If a VIP customer requests the membership card for the integrated VIP membership service, the VIP membership service system 100 conducts a card issue procedure, such as customer verification, issues the membership card to the VIP customer through the membership card issuer 120, and stores VIP membership data including membership card information in the database. The card issue procedure is well known in the prior art and a detailed description thereof will be omitted herein.
[23] The preamble processor 130 receives an encrypted membership card transaction preamble from a franchise store terminal 200, decrypts the preamble and extracts plaintext information having the membership card transaction details. The VIP customer receives the membership card from the membership card issuer 120, and can use VIP membership services, such as online payment service, leisure and hotel reservation service, medical service, and community service involvement program. For instance, suppose that a VIP member purchases a product at a department store, and uses the membership card to pay for the product. Normally, when a customer purchase a product at a department store and scans his or her card on a franchise store terminal installed at the department store to pay for the product, the franchise store terminal transmits to a payment server card information and card transaction preamble created by encrypting a plaintext about card transaction details including price and information on the franchise store terminal.
[24] The card information includes card number, expiration date, card type, etc. The franchise store terminal 200 reads the card type from the scanned card information using software loaded up to the franchise store terminal 200 and determines whether or not the card is issued by the VIP membership service system 100. If the card is determined not to be issued by the VIP membership service system 100, the encrypted card transaction preamble is transmitted to a general processing system 400.
[25] If the card is determined to be issued by the VIP membership service system 100, the encrypted card transaction preamble is transmitted both to the general processing system 400 and to the VIP membership service system 100, so that the VIP membership service system 100 can get information on VIP membership card transaction. When the encrypted membership card transaction preamble is transmitted from the franchise store terminal 200, the VIP membership service system 100 receives it through the preamble processor 130, and decrypts the preamble to extract plaintext information on membership card transaction details. Accordingly, it is possible to manage customers using the VIP membership service system 100 by modifying the software without changing the existing franchise store terminal.
[26] The data processor 140 analyzes the plaintext information to generate information about the preference of each VIP member and stores the preference information in the database. The plaintext information includes card number, expiration date, card type, franchise store terminal information, price, information about product or service purchased by the member, etc. Accordingly, the data processor 140 generates information on the preference of each VIP member from the plaintext information and stores the preference information in the database, thereby providing each VIP member with a customized VIP membership service.
[27] Accordingly, the VIP membership service system 100 can provide each verified
VIP customer with an integrated VIP membership service by sending each VIP customer through the DM processor 110 a membership card subscription DM for the integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, community service involvement program, etc.; issuing a membership card to the VIP customer through the membership card issuer 120 at the request of the VIP customer; extracting plaintext information having membership card transaction details decrypted by the preamble processor 130 decrypting encrypted membership card transaction preamble transmitted from the franchise store terminal 200; and generating the preference information of each VIP member by the data processor 140 analyzing plaintext information and storing the preference information in the database.
[28] The VIP membership service system 100 may further include a communication unit
150.
[29] The communication unit 150 is a software module which provides a communication means, such as online notice-board, messenger, or chat room, to allow VIP members to communicate with one another, and processes data inputted from a VIP membership terminal 300 and displays the data on a screen. The communication means is well known in the prior art and a detailed description thereof will be omitted herein.
[30] The DM processor 110 of the VIP membership service system 100 may further send each VIP member a VIP membership service notification DM. In this case, the VIP membership service system 100 sends each VIP member a DM related to VIP membership services, such as product or service information, leisure and hotel information, medical service information, and social contribution program related information, at regular or irregular intervals.
[31] The DM processor 110 can provide each VIP member with a customized VIP membership service by sending each VIP member a customized VIP membership service notification DM according to the preference information of each VIP member. For example, if a VIP member prefers information about product-purchasing and traveling, DM about VIP membership services related to product-purchasing and traveling is sent to the VIP member.
[32] The DM processor 110 of the VIP membership service system 100 preferably includes a DM generation unit 111, a DM allocation unit 112, and a DM sending unit 113. The DM generation unit 111 generates a customized VIP membership service notification DM. The DM allocation unit 112 refers to the database to allocate each VIP member a customized VIP membership service notification DM which corresponds to the preference of each member. The DM sending unit 113 sends each VIP member the customized VIP membership service notification DM. The DM processor 110 preferably further includes an address extraction unit 114. The address extraction unit 114 refers to the database to extract DM destination address of each VIP member, and the DM sending unit 113 sends the customized VIP membership service notification DM to the DM destination address of each VIP member.
[33] Fig. 2 is a flow chart of VIP membership service provided from the VIP membership service system according to an exemplary embodiment of the present invention.
[34] At step Sl 10, the VIP membership service system 100 instructs the DM processor
110 to send each verified VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, community service involvement program. At step S 120, the VIP membership service system 100 instructs the membership card issuer 120 to issue a membership card to the VIP customer at the request of the VIP customer, and stores VIP member information including membership card information in the database.
[35] If a VIP member receives the membership card, uses VIP membership services, such as online payment service, leisure and hotel reservation service, and medical service, and transmits a card transaction preamble, which has an encrypted plaintext about card transaction details including card information, charged fees and franchise store terminal information from a franchise store terminal 200, the VIP membership service system 100 receives the card transaction preamble at step S 130. At step S 140, the VIP membership service system 100 instructs the preamble processor 130 to decrypt the preamble and extract plaintext information. At step S 150, the VIP membership service system 100 instructs the data processor 140 to analyze the plaintext information to generate the preference information of each VIP member, and to store the preference information in the database.
[36] At step S 160, the VIP membership service system 100 instructs the DM processor
110 to send customized VIP membership service notification DM to each VIP member at regular or irregular intervals, so that each VIP member can use a customized VIP membership service.
[37] It will be apparent to those skilled in the art that various modifications and variation can be made in the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. Industrial Applicability
[38] The present invention is applicable to a VIP membership service system which provides VIP customers with VIP membership services at department stores and so on.

Claims

Claims
[1] A very-important-person (VIP) membership service system comprising: a direct-mail (DM) processor to send each VIP customer a membership card subscription DM for an integrated VIP membership service including online payment service, leisure and hotel reservation service, medical service, and a community service involvement program; a membership card issuer to issue a membership card to a VIP customer at the request of the VIP customer receiving the DM, and to store VIP member information containing membership card information in a database; a preamble processor to receive an encrypted membership card transaction preamble transmitted from a franchise store terminal, and to extract plaintext information concerning membership card transaction details from a decrypted membership card transaction preamble; and a data processor to generate preference information of each VIP member from the plaintext information, and to store the preference information in a database.
[2] The VIP membership service system of claim 1, wherein the franchise store terminal reads card type from scanned card information, and transmits the encrypted card transaction preamble to a general processing system if the card type does not belong to the membership card, or transmits the encrypted card transaction preamble both to the general processing system and to the VIP membership service system if the card type belongs to the membership card.
[3] The VIP membership service system of claim 1 or 2, further comprising a communication unit to allow VIP members to communicate with one another.
[4] The VIP membership service system of claim 3, wherein the DM processor further sends a VIP membership service notification DM to each VIP member.
[5] The VIP membership service system of claim 4, wherein the DM processor sends each VIP member a customized VIP membership service notification DM according to the preference information generated by the data processor.
[6] The VIP membership service system of claim 5, wherein the DM processor comprises: a DM generation unit to generate customized VIP membership service notification DMs; a DM allocation unit to refer to the database to allocate each VIP member a customized VIP membership service notification DM which corresponds to the preference information of each VIP member; and a DM sending unit to send each VIP member a customized VIP membership service notification DM. [7] The VIP membership service system of claim 6, wherein the DM processor further comprises an address extraction unit to extract a DM destination address of each VIP member using the database, and the DM sending unit sends the customized VIP membership service notification DM to the DM destination address of each VIP member which is extracted by the address extraction unit.
PCT/KR2007/002305 2006-05-10 2007-05-10 Vip membership service system WO2007129869A1 (en)

Applications Claiming Priority (2)

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KR10-2006-0041951 2006-05-10
KR1020060041951A KR100777427B1 (en) 2006-05-10 2006-05-10 Membership service system for VIP

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KR20070109241A (en) 2007-11-15

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