WO2007115577A1 - Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle - Google Patents

Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle Download PDF

Info

Publication number
WO2007115577A1
WO2007115577A1 PCT/EP2006/003158 EP2006003158W WO2007115577A1 WO 2007115577 A1 WO2007115577 A1 WO 2007115577A1 EP 2006003158 W EP2006003158 W EP 2006003158W WO 2007115577 A1 WO2007115577 A1 WO 2007115577A1
Authority
WO
WIPO (PCT)
Prior art keywords
poster
information
party
vehicle
method according
Prior art date
Application number
PCT/EP2006/003158
Other languages
French (fr)
Inventor
Anderson Cheng
Original Assignee
Inviseo Media Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Inviseo Media Ltd. filed Critical Inviseo Media Ltd.
Priority to PCT/EP2006/003158 priority Critical patent/WO2007115577A1/en
Publication of WO2007115577A1 publication Critical patent/WO2007115577A1/en

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04BTRANSMISSION
    • H04B7/00Radio transmission systems, i.e. using radiation field
    • H04B7/14Relay systems
    • H04B7/15Active relay systems
    • H04B7/185Space-based or airborne stations; Stations for satellite systems
    • H04B7/18502Airborne stations
    • H04B7/18506Communications with or from aircraft, i.e. aeronautical mobile service

Abstract

Method for establishing a wireless communication between a passenger in a vehicle in the air, on land or at sea and another party, comprising the steps of providing a poster in the vehicle, providing an information of the address of the other party in connection with said poster and providing a means for establishing a wireless communication with said other party.

Description

Elquimeria Management Corp.

,,Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle"

This invention is related to a method for establishing a wireless communication between a passenger in a vehicle in the air, on land or at sea and another party as well as use of said method in connection with means for carrying out said method.

Wireless communications between a passenger in a vehicle in the air, on land or at sea and another party also in a vehicle or at a fixed terrestrial position are quite common, provided an uninterrupted network of receiving and transmitting station is established, provided the carrier allows direct communications from aboard of a vehicle and provided the person desiring to establish a communication puts in the corresponding address by means of a keyboard or keypad, if it is available, or directly by mouse click if a corresponding link appears on the display of his communication device in the form of a portable personal computer or a pocket PC, or by keying in the information directly into his mobile telephone.

In the first case the user must know the address with which he wants to communicate and in the second case a communication to an internet provider must have been established before he can use links appearing on the display of the communication device.

It is an object of the present invention to facilitate communication between a publicity provider placing posters in a vehicle, and the passenger in this vehicle.

In carrying out the above object and other objects of the present invention, a method is provided for establishing a wireless communication between a passenger in a vehicle in the air, on land or at sea and another party, comprising the steps of:

providing a poster in the vehicle, providing an information of the address of the other party in connection with said poster and providing a means for establishing a wireless communication with said other party.

The method also includes the step of:

providing in said means for establishing a wireless communication with said other party, a means for retrieving and processing said information of the address on said poster and for putting through the communication to said other party at will of the passenger.

The method also includes the step of selecting the information of the address of said other party between one of:

embedded on the poster in the form of an electronic paper or a digital water mark, arranged behind the poster, or in the immediate vicinity of the poster, in the form of a RFID chip or a magnetic or a low power electronic tag or device which enables communications and/or storage of information.

The method also includes the step of providing the information of the address of said other party in the form of either of: images, words, characters, bar codes, SMS-codes, phone numbers, web addresses.

The method also includes the step of selecting the means for retrieving and processing said information of the address on said poster between one of: a mobile phone, a pocket PC, a SMS/e-mail device, a laptop computer, a barcode scanner, A RFID reader, and all these devices including means for reading and processing said information.

The method also includes the step of providing in said means for retrieving and processing said information a means for storing said information as well as the data of the communication. The method finally includes the step of using the communication with said other party to process a transaction for informational or financial purposes.

Further in carrying out the above object and other objects of the present invention, for use of the method defined herebefore, the poster can be arranged at the back of a seat in a vehicle, visible by the passenger sitting behind the back of said seat comprising said poster and also for use of the method defined herebefore, the poster can be arranged on one of the surfaces of a foldable table disposed at the back of a seat in a vehicle, visible by the passenger sitting behind the back of the seat comprising said foldable table, when said table is either in the inoperative vertical position or in the horizontal position of use.

Thus the method of the present invention permits to establish a communication with the provider of an information or an advertisement on said poster by simply directing the communication apparatus or a part thereof, capable of retrieving and processing the information of the address on said poster, towards the poster and to initiate the communication by actuating the means for putting through the communication to said other party at will of the passenger, whereafter the passenger can enter into a transaction for informational or financial purposes with the other party, e.g. enter into a prize draw or receive additional information, e. g. a promotional code or further instructions or directions or the passenger can retain such information for record or for later use. It is not even necessary that the information of the address on the poster must be visible or readable to the passenger, because the communication apparatus can be designed in such a way that it recognizes even embedded or hidden information and is capable of retrieving and processing same. This information of the address of the other party can be arranged in, under or on the poster or in the frame surrounding the said poster in the form of passive elements, like printed data, images, words, characters, bar codes, SMS-codes, phone numbers or web addresses, whether visually visible or invisible or can be present in the form of active elements in the form of RPID chips, magnetic or low power electronic tags or devices embedded in said tray table, which enable communications or storage of information.

A very simple retrieving element can be in the form of a digital camera arranged in a mobile phone, a pocket PC, a SMS/e-mail device or a laptop computer which comprise one of an optical or electronic processing unit, capable of recognizing the visible or invisible information and to establish a wireless communication with another party upon actuation of a corresponding switch of said communication apparatus. ,

If active elements in the form of RPID chips, magnetic or low power electronic tags are used, the communication apparatus must dispose of a sensor connected to a processor which recognizes the information emitted by the RPID chip or the magnetic or low power electronic tag and permits to establish a communication with the other party having placed said information in connection with the poster on the back of the seat in the vehicle or on the foldable table attached to the back of a seat in a vehicle.

In a preferred embodiment, the poster with which an information of the address of the party desiring to have a communication established with a passenger in a vehicle is connected, is arranged in a frame attached to a side of a foldable table disposed at the back of a seat of a vehicle, said poster being visible by the passenger sitting behind the back of the seat comprising said foldable table when said table is in the inoperative vertical position.

A better understanding of the present invention as well as other objects and advantages will become apparent upon consideration of the detailed disclosure thereof, especially when taken with the accompanying drawings wherein:

Fig. 1 is a fragmentary, side elevation view of an airliner with a portion of the fuselage broken away to show a passenger compartment with a poster for use with the method of the present invention, incorporated therein;

Fig. 2 is an enlarged, fragmentary, perspective view of one of the seats in the passenger compartment with the poster incorporated therein and with a tray table assembly in a first position wherein an advertisement on the poster can be readily viewed from the rear of the seat;

Fig. 3 is a rear elevation view of the seat in Fig. 2 with the tray table assembly in a second position wherein the tray table assembly either blocks viewing of the advertisement from the rear of the seat or carries the poster on the surface visible in the second position of the tray table assembly. Referring to Figs. 1 to 3, an advertising system, according to the present invention, is shown at 10. The advertising system 10 consists of an advertisement 12 which is provided on a poster 14, that is preferably a thin layer of paper, cardboard, plastic, or the like. The advertisement 12 may take the form of any conventional advertising, which is typically in the nature of a picture, a drawing, a logo, and written words.

The poster 14 is mounted in a display position, as shown in Figs. 2 and 3, within a recess 16 on a seat 17, which recess 16 is configured to accept a tray table assembly 18. The tray table assembly 18 consists of a wall 20 which nests closely within the recess 16 with the tray table assembly 18 in a first position as shown in Fig. 3, wherein a surface 22 on the wall 20 substantially fully blocks the advertisement 12 as viewed from the rear of the seat 17. Through a linkage 24, the tray table assembly 18 is allowed to reposition from the Fig. 3 position to a second position, as shown in Fig. 2, wherein a surface 26, facing oppositely to the surface 22, faces upwardly to provide a support for objects accessible to a passenger seated behind the seat 17. A repositionable catch 28 maintains the tray table assembly 18 in the Fig. 3 position.

Four seats A, B, C, D are shown in a passenger compartment 30 on a moving vehicle/airplane 32 in Fig. 1. The poster 14 on the back of the seat A is viewable by a passenger sitting normally and facing forward in seat B, with the poster 14 on the seat B being viewable by a passenger sitting in seat C, and so on. For a passenger sitting in seat A, the advertising system 10 can be provided on a dividing wall 34 within the passenger compartment 30. The advertising system 10 on the wall 34 functions in exactly the same manner as if it had been mounted on a seat forward of the seat A.

Example seat A has a back wall 36 with a rearward facing surface 38. A rearward facing wall surface 40 is recessed forwardly form the back wall surface 36 and defines a support for the advertising sheet 14. In conventional seat construction, cloth layer 41 defines both the back wall surface 38 and wall surface 40.

In one form of the invention, the sheet or poster 14 is provided with a hook and loop-type fastener element 44. In this case, the fastener element 44 has hooks thereon which allow the fastener element 44 to directly adhere to the cloth layer 41 defining the surface 40. Accordingly, the sheet or poster 14 can be placed in the display position of Figs. 2 and 3 by a simple press fit step without any modification to the seat A.

The fastener element 44 can be suitably secured to the sheet 14 as by an adhesive or by sewing. In one preferred arrangement, shown in Figs. 2 and 3, two laterally spaced, visually extending strips of a fastener element 44 are applied to the sheet 14. This produces a stable mounting for the sheet 14, while facilitating its separation from the wall surface 40 when the sheet 14 is to be removed or replaced.

It should also be understood that while the recess 16 is shown in one example seat construction, some airliners use seats with a flat back wall 36 without any recess therein. The tray table assembly 18 functions in exactly the same manner and selectively blocks and exposes the advertisement 12, according to the present invention, in the same manner as described above.

In Figs. 2 and 3, the poster 14 is shown to have a rectangular shape that is complementary to the rectangular shape of the recess 16. To maximize the visual effect, a poster 14', as shown in dotted lines in Fig. 2, can be made to fully conform to the recess 16.

According to one embodiment, the poster 14 can be placed so that it is fully blocked with the tray table assemblies 18 in the first, closed position. As passengers enter and exit the passenger compartment 30, the advertisements 12 are fully obscured so that the passenger compartment has a normal appearance.

The advertising system 10 can be constructed so that maintenance crew can simply pull off the poster 14 and effect replacement thereon in a relatively simple operation.

According to another embodiment, the poster 14 can be affixed to the surface 22 on the wall 20 of the tray table assembly 18 which is visible in the first closed position, depicted to Fig. 3. In this case, the surface 22 on the wall 20 of the tray table assembly 18 may comprise a recess, not shown, adapted to receive a poster 14 mounted in a frame and covered by a transparent pane, whereby the frame is attached to the tray table assembly 18 in said recess by similar means as described with reference to Fig. 2. In each case the advertisement 12 on the poster 14 or the frame carrying the poster include the information of the address of the advertiser or of the provider of the advertisement in the form of a bar code 13 or a digital watermark or an image or words or characters or SMS codes, or phone numbers or web addresses which are viewed for instance by a digital camera 19 incorporated in a mobile phone 15, or a pocket PC or a SMS/e-mail device or a laptop computer having a digital camera incorporated therein and thereafter processed by an image processor in said devices transmitting the information of the address of the advertiser or of the provider of the advertisement on to the display 21 of the mobile phone 15 etc., so that the user of the mobile phone 15 etc. can establish a communication with said advertiser or said provider of the advertisement at will by actuating a corresponding switch of the keyboard 23 of the mobile phone 15 etc.

Whereas the aforementioned information of the address is by passive elements, it is also possible to incorporate active elements into the poster or the frame in the form of an electronic paper, a printable RFID chip or a magnetic or a low power electronic tag which contain the stored information and transmit it wirelessly to a corresponding receiver in the mobile phone etc where it is processed as described herebefore, said stored information comprising in this case more complete information than the advertisement alone, capable of being displayed on the display of the mobile phone etc. and also permitting direct communication with the advertiser or the provider of the advertisement.

While this invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art, that various changes in form and details can be made therein without departing from the scope of the invention encompassed by the appended claims.

Claims

C l a i m s
1. Method for establishing a wireless communication between a passenger in a vehicle in the air, on land or at sea and another party, comprising the steps of:
- providing a poster in the vehicle
- providing an information of the address of the other party in connection with said poster and providing a means for establishing a wireless communication with said other party.
2. Method according to claim 1 including the step of providing in said means for establishing a wireless communication with said other party, a means for retrieving and processing said information of the address on said poster and for putting through the communication to said other party at will of the passenger.
3. Method according to claim 1 wherein the information of the address of said other party is selected between one of:
- embedded in the poster in the form of an electronic paper, or a digital watermark,
- arranged behind the poster in the form of a printable RPID chip or magnetic or low power electronic tags or devices which enable communications and/or storage of information.
4. Method according to claims 1, 2 or 3, wherein the information of the address of said other party is provided in the form of either of: images, words, characters, barcodes, SMS codes, phone numbers, web addresses.
5. Method according to either one of claims 1 to 4, wherein the means for retrieving and processing said information of the address on said poster is selected between one of:
- a mobile phone,
- a pocket PC,
- a SMS/e-mail device,
- a laptop computer
including means for reading and processing said information.
6. Method according to claim 5, wherein said means for retrieving and processing said information also include means for storing said information as well as the data of the communication.
7. Method according to either one of claims 1 to 6, wherein the communication with said other party is used to process a transaction for informational or financial purposes.
8. For use of the method according to either one of claims 1 to 7, wherein the poster is arranged at the back of a seat in a vehicle visible by the passenger sitting behind the back of said seat comprising said poster.
9. For use of the method according to either one of claims 1 to 7, wherein the poster is arranged on one of the surfaces of a foldable table disposed at the back of a seat in a vehicle, visible by the passenger sitting behind the back of the seat comprising said foldable table when said table is either in the inoperative vertical position or in the horizontal position of use.
PCT/EP2006/003158 2006-04-07 2006-04-07 Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle WO2007115577A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/EP2006/003158 WO2007115577A1 (en) 2006-04-07 2006-04-07 Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
PCT/EP2006/003158 WO2007115577A1 (en) 2006-04-07 2006-04-07 Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle
PCT/GB2007/001278 WO2007116209A1 (en) 2006-04-07 2007-04-05 System and method for establishing communication between a passenger in a vehicle and a host

Publications (1)

Publication Number Publication Date
WO2007115577A1 true WO2007115577A1 (en) 2007-10-18

Family

ID=36658639

Family Applications (2)

Application Number Title Priority Date Filing Date
PCT/EP2006/003158 WO2007115577A1 (en) 2006-04-07 2006-04-07 Method for establishing communication between a passenger in a vehicle and a publicity provider who places a poster/advertisement in a vehicle
PCT/GB2007/001278 WO2007116209A1 (en) 2006-04-07 2007-04-05 System and method for establishing communication between a passenger in a vehicle and a host

Family Applications After (1)

Application Number Title Priority Date Filing Date
PCT/GB2007/001278 WO2007116209A1 (en) 2006-04-07 2007-04-05 System and method for establishing communication between a passenger in a vehicle and a host

Country Status (1)

Country Link
WO (2) WO2007115577A1 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5524195A (en) * 1993-05-24 1996-06-04 Sun Microsystems, Inc. Graphical user interface for interactive television with an animated agent
US20030160706A1 (en) * 2002-02-22 2003-08-28 Manfred Endress Information and notification system using passenger service units in an aircraft
US20050021602A1 (en) * 2002-02-05 2005-01-27 Pierre Noel Local network for data exchange between portable micro-computers of aircraft passengers
US20050159151A1 (en) * 2002-02-28 2005-07-21 Manfred Eckelt Communication system for passengers in transport

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7113780B2 (en) * 1992-03-06 2006-09-26 Aircell, Inc. System for integrating an airborne wireless cellular network with terrestrial wireless cellular networks and the public switched telephone network
EP0890907B1 (en) * 1997-07-11 2000-06-14 ICO Services Ltd. Providing web access to users in a vehicle
US7020708B2 (en) * 1999-05-14 2006-03-28 Cingular Wireless Ii, Llc Aircraft data services
JP4196871B2 (en) * 2003-10-10 2008-12-17 ソニー株式会社 Wireless communication device

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5524195A (en) * 1993-05-24 1996-06-04 Sun Microsystems, Inc. Graphical user interface for interactive television with an animated agent
US20050021602A1 (en) * 2002-02-05 2005-01-27 Pierre Noel Local network for data exchange between portable micro-computers of aircraft passengers
US20030160706A1 (en) * 2002-02-22 2003-08-28 Manfred Endress Information and notification system using passenger service units in an aircraft
US20050159151A1 (en) * 2002-02-28 2005-07-21 Manfred Eckelt Communication system for passengers in transport

Also Published As

Publication number Publication date
WO2007116209A1 (en) 2007-10-18

Similar Documents

Publication Publication Date Title
AU2016202079B2 (en) Smart sign box using electronic interactions
US10007664B2 (en) Systems, methods and apparatus for dynamic content management and delivery
NL2008761C2 (en) Reusable electronic bag tag.
US6327046B1 (en) Electronic mail processing apparatus and method therefor
EP1304862B1 (en) Printing and delivery of digital images and merged information from a central receiving agency
US20130033518A1 (en) Apparatus for the display of embedded information
US9159059B2 (en) Method of operating a terminal
EP2312502B1 (en) Information display system and dot pattern printing sheet used for same
CN1934525B (en) Scanning display apparatus and operation method thereof
US6945464B2 (en) Method of issuing tickets to events
US8717316B2 (en) Interactive media display
DE112005000620B4 (en) System and method for generating data relating to the use of a printed product by a person
US7224995B2 (en) Data entry method and system
US20130135666A1 (en) Method for customizing cover for electronic device
US20110106372A1 (en) Mobile Advertising and Compensation-Verification System
EP2693367B1 (en) Information display system and dot pattern printed material
US20040237359A1 (en) Audio/visual greeting device
US6897778B1 (en) System for identifying a personal item, such as an item of clothing, an accessory or a portable device
US7885763B2 (en) Apparatus and methods for tracking movement of persons
US8060015B2 (en) Dynamic seat labeling and passenger identification system
US20090276089A1 (en) Apparatus for dispensing luggage recognition labels and methods for use
US20080103850A1 (en) System And Method For Collecting Advertisement Information And For Real-Time Analyzing
JP2004500755A (en) Object detection device
US7172113B2 (en) System and method for creating a display card
US7529364B2 (en) Protective cover for electronic device

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 06724102

Country of ref document: EP

Kind code of ref document: A1

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC OF 130109

122 Ep: pct app. not ent. europ. phase

Ref document number: 06724102

Country of ref document: EP

Kind code of ref document: A1