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Classification and management of keywords across multiple campaigns

Info

Publication number
WO2007051067A3
WO2007051067A3 PCT/US2006/042560 US2006042560W WO2007051067A3 WO 2007051067 A3 WO2007051067 A3 WO 2007051067A3 US 2006042560 W US2006042560 W US 2006042560W WO 2007051067 A3 WO2007051067 A3 WO 2007051067A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
classification
keywords
campaigns
multiple
user
Prior art date
Application number
PCT/US2006/042560
Other languages
French (fr)
Other versions
WO2007051067A2 (en )
Inventor
Brett Michael Error
Richard Zinn
Original Assignee
Brett Michael Error
Omniture Inc
Richard Zinn
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0254Targeted advertisement based on statistics
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0273Fees for advertisement
    • G06Q30/0275Auctions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.
PCT/US2006/042560 2005-10-28 2006-10-30 Classification and management of keywords across multiple campaigns WO2007051067A3 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US73117705 true 2005-10-28 2005-10-28
US60/731,177 2005-10-28
US11/554,020 2006-10-28
US11554020 US20070118392A1 (en) 2005-10-28 2006-10-28 Classification and Management of Keywords across Multiple Campaigns

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
EP20060827227 EP1952337A4 (en) 2005-10-28 2006-10-30 Classification and management of keywords across multiple campaigns
JP2008538110A JP5021663B2 (en) 2005-10-28 2006-10-30 Classification and management of keywords across multiple campaigns

Publications (2)

Publication Number Publication Date
WO2007051067A2 true WO2007051067A2 (en) 2007-05-03
WO2007051067A3 true true WO2007051067A3 (en) 2009-05-14

Family

ID=37968629

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/042560 WO2007051067A3 (en) 2005-10-28 2006-10-30 Classification and management of keywords across multiple campaigns

Country Status (4)

Country Link
US (3) US20070118392A1 (en)
JP (1) JP5021663B2 (en)
EP (1) EP1952337A4 (en)
WO (1) WO2007051067A3 (en)

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US20080114672A1 (en) * 2006-11-09 2008-05-15 Sihem Amer Yahia Method and system for bidding on advertisements
US7974976B2 (en) * 2006-11-09 2011-07-05 Yahoo! Inc. Deriving user intent from a user query
US20080114607A1 (en) * 2006-11-09 2008-05-15 Sihem Amer-Yahia System for generating advertisements based on search intent
US8239522B1 (en) 2006-11-16 2012-08-07 Adobe Systems Incorporated Dynamic variables for tracking wireless device website usage
US8108390B2 (en) 2006-12-21 2012-01-31 Yahoo! Inc. System for targeting data to sites referenced on a page
US20080256037A1 (en) * 2007-04-12 2008-10-16 Sihem Amer Yahia Method and system for generating an ordered list
US20080270228A1 (en) * 2007-04-24 2008-10-30 Yahoo! Inc. System for displaying advertisements associated with search results
US9396261B2 (en) 2007-04-25 2016-07-19 Yahoo! Inc. System for serving data that matches content related to a search results page
US8799285B1 (en) * 2007-08-02 2014-08-05 Google Inc. Automatic advertising campaign structure suggestion
US20090083118A1 (en) * 2007-09-21 2009-03-26 Maritz Inc. Segmented motivation profiles
US20100094673A1 (en) * 2008-10-14 2010-04-15 Ebay Inc. Computer-implemented method and system for keyword bidding
US20120078711A1 (en) * 2010-09-28 2012-03-29 Mehta Bhavesh R Automated local advertising interface
CN106062743A (en) * 2014-03-10 2016-10-26 埃克斯凯利博Ip有限责任公司 Systems and methods for keyword suggestion

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Also Published As

Publication number Publication date Type
WO2007051067A2 (en) 2007-05-03 application
EP1952337A4 (en) 2010-06-30 application
US20170357985A1 (en) 2017-12-14 application
US20070168255A1 (en) 2007-07-19 application
US9785952B2 (en) 2017-10-10 grant
US20070118392A1 (en) 2007-05-24 application
JP2009514113A (en) 2009-04-02 application
JP5021663B2 (en) 2012-09-12 grant
EP1952337A2 (en) 2008-08-06 application

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