WO2007038714A3 - Collection and delivery of internet ads - Google Patents

Collection and delivery of internet ads

Info

Publication number
WO2007038714A3
WO2007038714A3 PCT/US2006/037974 US2006037974W WO2007038714A3 WO 2007038714 A3 WO2007038714 A3 WO 2007038714A3 US 2006037974 W US2006037974 W US 2006037974W WO 2007038714 A3 WO2007038714 A3 WO 2007038714A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
search
result
ads
sets
suppliers
Prior art date
Application number
PCT/US2006/037974
Other languages
French (fr)
Other versions
WO2007038714A2 (en )
Inventor
Jeffrey D Arena
Michael L Grubb
Bruce M Martin
Michael A Schoen
Original Assignee
Jeffrey D Arena
Michael L Grubb
Looksmart Ltd
Bruce M Martin
Michael A Schoen
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor ; File system structures therefor
    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions

Abstract

Advertisements over a network, such as the Internet, by extracting an index file of suppliers of search result sets for a plurality of keywords and/or an index of ads to be placed. A keyword in a received query may be matched to the suppliers of related search result sets and/or the ads to be placed in the index file(s). The search results may be ranked based on various criteria such as yield, click through rates and history of dealings. Search result sets for the keywords from the matching suppliers and the ads to be placed may be combined to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set and delivered in response to the received query. The search results in the combined set may be reranked and/or repriced.
PCT/US2006/037974 2005-09-27 2006-09-27 Collection and delivery of internet ads WO2007038714A3 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US72131105 true 2005-09-27 2005-09-27
US60/721,311 2005-09-27
US72381205 true 2005-10-05 2005-10-05
US60/723,812 2005-10-05

Publications (2)

Publication Number Publication Date
WO2007038714A2 true WO2007038714A2 (en) 2007-04-05
WO2007038714A3 true true WO2007038714A3 (en) 2007-11-29

Family

ID=37900482

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/037974 WO2007038714A3 (en) 2005-09-27 2006-09-27 Collection and delivery of internet ads

Country Status (2)

Country Link
US (3) US7725464B2 (en)
WO (1) WO2007038714A3 (en)

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Also Published As

Publication number Publication date Type
US20070214050A1 (en) 2007-09-13 application
US20070214132A1 (en) 2007-09-13 application
WO2007038714A2 (en) 2007-04-05 application
US7725464B2 (en) 2010-05-25 grant
US20070214118A1 (en) 2007-09-13 application

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