WO2006112559A1

WO2006112559A1 - System and method for providing electronic catalogues

Info

Publication number: WO2006112559A1
Application number: PCT/KR2005/000885
Authority: WO
Inventors: Keun-Woo Lee
Original assignee: Keun-Woo Lee
Priority date: 2005-03-25
Filing date: 2005-03-25
Publication date: 2006-10-26

Abstract

This invention is about a system and method providing the electronic catalogues. The system of this invention is installed in each product exhibited in the exhibition hall to correspond to the number of the electronic catalogues and includes RF terminal that interprets RF card a visitor holds and transmits the 1st data; Exhibition hall server, installed in the exhibition hall, that transmits the 2nd data created according to the 1st data received from the RF terminal; and Administration server that loads the saved electronic catalogues according to the 2nd data received from the exhibition hall server and provides it to the customer directory of the visitor.

Description

SYSTEM AND METHOD FOR PROVIDING ELECTRONIC

CATALOGUES

Technical Field

[1] This invention is for a system and a method for providing electronic catalogues. In detail, it is about a system and method for providing electronic catalogues to offer online electronic catalogues before/after the exhibition to the visitors who want catalogues than to distribute paper- type catalogues in exhibitions and conventions. Background Art

[2] Generally, a company exhibits its products in exhibitions or conventions to let people know the products. In this case, a visitor who visits the exhibition or convention walks around the exhibition and watches carefully the products that a visitor is interested in. But, as it is hard to get the detailed information about the products in the exhibition due to its time and space restriction, a company which exhibits its products makes the paper-type catalogues with the detailed information about the products and distributes those to supplement that restriction in general.

[3] At that time, a visitor who visits the exhibition gets each catalogue from the several companies and after the exhibition, sees and reads those catalogues at home or office carefully and then obtains the more detailed information about the products and the company. However, the catalogue is limited in its space as it is distributed and a company shall cover the additional expense for the paper-type catalogue. Also, a visitor feels inconvenience to take those catalogues in a bag, and it is worried to lose. And, as a type of catalogues is not unified, there is difficulty in grouping and keeping. Disclosure of Invention Technical Problem

[4] This invention is originated to solve the above problems and pursues to provide a system and method of providing electronic catalogues than the paper- type catalogues.

[5] According to this invention, a visitor who visits the exhibition need not collect any paper-type catalogues, after the exhibition a visitor can access to the on-line server and see or download the electronic catalogues. Technical Solution

[6] To achieve the above purpose, a system providing electronic catalogues according to this invention is installed for each product exhibited to correspond to the number of the electronic catalogues. The system includes RF terminal which transmits the data created with interpreting RF card that a visitor holds; Exhibition hall Server which is installed at the exhibition hall and transmits the 2° data created according to the 1^st data received from the RF terminal; and Administration Server which loads the saved electronic catalogues corresponding to the product according to the 2° data from the exhibition hall server and provides the catalogue to the visitor directory of the visitor.

[7] Desirably, The 1^st data includes the RF card serial numbers and one of the RF card serial numbers and a catalogue ID, and the 2° data includes an user's ID and the catalogue ID corresponding to the card serial numbers.

[8] According to the other side of this invention, a system providing electronic catalogues is provided including RF transponder which is installed at each product exhibited corresponding to the number of the electronic catalogues, RF terminal, a visitor holds, that transmits the 1^st data created with interpreting the RF transponder, Exhibition hall Server that is installed in the exhibition hall and transmits the 2° data created according to the 1^st data from the RF terminal; and Administration Server which loads the saved electronic catalogues corresponding to the above product according to the 2° data from the above exhibition hall server and provides the catalogue to the customer directory of the visitor

[9] Preferably, the 1^st data includes one of the RF transponder serial numbers and the catalogue IDs saved in the RF transponder and one of the RF terminal serial numbers and the user's IDs saved in the RF terminal. And the 2° data includes the catalogue ID and the user's ID.

[10] More preferably, the administration server includes a directory management part that gives the member registered customers or companies the user's ID, creates a customer directory or a company directory each and saves or manages the data in the directories; a catalogue process part that gives the electronic catalogues uploaded by the company the catalogue IDs, loads the corresponding electronic catalogue according to the catalogue ID received from the above exhibition hall server and provides the catalogue to the customer directory.

[11] More preferably, if the catalogue process part inserts CRM tag to the above uploaded electronic catalogues and the administration server, and if the visitor accesses to the electronic catalogue, those include a stream process part that analyze a click stream including the CRM tag and make a CRM report.

[12] According to the other side of this invention, a method providing electronic catalogues opens including (a) a step that reads RF card a visitor holds by RF terminal installed for each product exhibited in the exhibition corresponding to the number of the electronic catalogues and interprets the 1^st data; (b) a step that transmits the interpreted 1^st data from the RF terminal to the exhibition hall server installed in the exhibition; (c) a step that transmits the 2° data created by the 1^st data from the exhibition hall server to the administration server connected to Network; and (d) a step that the administration server provides the saved electronic catalogue corresponding to the products according to the received 2° data to the customer directory of the visitor.

[13] Desirably, the method of this invention includes a step that a company which participates in the exhibition uploads the electronic catalogue in the administration server; a step that the administration server gives an catalogue ID to the electronic catalogue and saves it; a step that it transmits the catalogue ID to the exhibition hall server; and a step that the exhibition hall server saves the catalogue ID in each RF terminal or matches the catalogue ID to the serial number of RF terminal.

[14] More desirably, it might includes a step that the administration server inserts CRM tag to the uploaded electronic catalogue; and a step that the administration server analyzes a click stream including the CRM tag and makes a CRM report when the visitor accesses to the electronic catalogue provided in the customer directory.

[15] According to the other side of this invention, a method providing the electronic catalogues opens (a) a step that reads RF transponder installed for each product exhibited in the exhibition corresponding to the number of the electronic catalogues by RF terminal a visitor holds and interprets the 1^st data; (b) a step that transmits the interpreted 1^st data from the RF terminal to the exhibition hall server installed in the exhibition; (c) a step that transmits the 2° data created by the 1^st data from the exhibition hall server to the administration server connected to Network; and (d) a step that the administration server provides the saved electronic catalogue corresponding to the products according to the received 2° data to the customer directory of the visitor.

[16] According to the other side of this invention, a system providing the electronic catalogues opens including RF terminal that is installed for each product exhibited in the exhibition to correspond to the number of the electronic catalogues, interprets RF card a visitor holds and transmits the created data with interpreting RF card via the wireless communication network; and the administration server that loads the saved electronic catalogue corresponding to the product according to the data from the RF terminal and provides the catalogue to the customer directory of the visitor.

Advantageous Effects

[17] According to the other side of this invention, a system providing the electronic catalogues opens including RF transponder that is installed for each product exhibited in the exhibition to correspond to the number of the electronic catalogues; RF terminal, a visitor holds, that interprets the RF transponder and transmits the created data via the wireless communication network; and the administration server that loads the saved electronic catalogues corresponding to the product according to the data from RF terminal and provides the catalogue to the customer directory of the visitor.

[18] Desirably, the RF terminal is a mobile communication terminal which has a RF reader module. Brief Description of the Drawings

[19] This invention will be explained by the following drawings in a concrete way, but, as these drawings show the desirable examples of this invention, the technique of this invention shall not be interpreted limited to the drawings. [20] Dl is a drawing that illustrates a rough organization of the system providing the electronic catalogues according to the desirable examples of this invention. [21] D2 is a block diagram that shows an example of the administration server in the system providing the electronic catalogues according to the desirable examples of this invention. [22] D3 is a block diagram that shows the exhibition hall server of the system providing the electronic catalogues according to the desirable examples of this invention. [23] D4 is a block diagram that shows RF terminal installed in the exhibition hall of the system providing the electronic catalogues according to the desirable examples of this invention. [24] D5 is a flow chart that shows an uploading procedure of the electronic catalogues according to the desirable examples of this invention. [25] D6 is a drawing that shows an example of the companies directory created in the system providing the electronic catalogues according to the desirable examples of this invention. [26] D7 is a flow chart that shows a procedure that provides the electronic catalogue to a visitor of the exhibition according to the desirable examples of this invention. [27] D 8 is a flow chart that a procedure that a visitor confirms the electronic catalogues according to the desirable examples of this invention, [28] D9 is a drawing that shows a rough organization of the system providing the electronic catalogues according to the desirable examples of this invention. [29] DlO is a flow chart that shows that the system providing the electronic catalogues uploads the electronic catalogue according to the desirable examples of this invention. [30] Dl 1 is a flow chart that shows that the system providing the electronic catalogues provides the electronic catalogue to a visitor according to the desirable examples of this invention. [31] D 12 is a drawing that shows a rough organization of the system providing the electronic catalogues according to the desirable examples of this invention. [32] D 13 is a drawing that shows a rough organization of the system providing the electronic catalogues according to the desirable examples of this invention. [33]

Best Mode for Carrying Out the Invention [34] The objects, features and merits described above will be showed clearly through the following detailed explanations related to the attached drawings. And hereafter, the desirable examples of this invention will be explained with reference to the attached drawings. Prior to this, the terms and words used in this specification and the " of patent protection shall not be interpreted as limited to the ordinary meanings or meanings in dictionary, and it shall be interpreted as the meanings and concepts corresponding to the technical ideas of this invention, well grounded on the principle that an inventor can define the concepts of the terms appropriately to explain his invention with the best method. Accordingly, as the examples and the organizations showed in the drawings of this invention are nothing but the desirable examples and it does not speak for all the technical ideas of this invention, there could be various equal and transformed examples to be substituted.

[35] Dl is a drawing that shows the rough organization of the system providing the electronic catalogues according to the desirable examples of this invention.

[36] Referring to the drawing, the system of this invention includes a user's terminal

(10), an administration server connected to a company's terminal (20) via network.

[37] The user's terminal (10) and the company's terminal (2) have a central processing unit such as CPU and MPU, a memory and an input/output unit, and are the units that access to the administration server (30) via a wired/wireless network like a personal computer, PDA, and a mobile communication terminal can do.

[38] The network is used as a comprehensive concept that includes Internet, PSTN,

Wireless network including cellular phones, PCS and TRS, Wireless Local Loop connecting the fixed communication tools with wireless network and etc.

[39] The administration server (30) is a main server that supports the electronic catalogue service by this invention, its rough organization is showed in D2. Referring to D2, the administration server (30) includes a control part (31) that controls each part, a web managing part (32), a member registration & authentication part (33), a directory managing part (34), a catalogue processing part (35) and a stream processing part (36).

[40] The web managing part (32) provides a web page to the user's terminal (10) or the company's terminal (20) that access to the administration server (30) via network, makes them display the web page. And it receives the inserted event signals from the user's terminal (10) and the company's terminal (20) and processes the signals. For example, the web page can have a HTML or XML format and the user's terminal (10) and the company's terminal (20) take a web browser such as MS Internet Explorer that can interpret and display the web page.

[41] The member registration & authentication part (33) gives a user's ID to the customer or the company that access to the administration server (30) and register as a member, save and register their information and performs the authentication function for the registered users.

[42] The directory managing part (34) creates the customer directory or the company directory for each registered customers and companies, saves or manages the data in the above directories.

[43] The catalogue processing part (35) performs the function that processes the electronic catalogue data such as giving the catalogue ID to the electronic catalogue that the company participated in the exhibition uploads, inserting CRM analyzing tags, saving those in the directories and etc.

[44] The stream processing part (36) if the customer accesses to the electronic catalogue, analyzes the click stream and makes a CRM report.

[45] Each part is divided according to the functions each part performs not the physical and hardware concepts each part has, So, it will be implemented by an application software programmed to perform each function above.

[46]

[47] *The administration server (30) of this example includes the database such as the user DB saved in the memory (41), the exhibition DB (42), the catalogue DB (43) and etc.

[48] The user DB (41) can include the personal information such as the name, address, contract, user ID and password of the customers and companies that access to the administration server (30) and sign in.

[49]

[50] The exhibition DB (42) can save the data such as the name, time, place, sponsors and etc of the exhibition where the company exhibits its products and the exhibition ID.

[51] The catalogue DB (43) can save the electronic catalogues that the company uploads, the catalogue ID and the summary of the catalogues.

[52] Desirably, the server (30) creates the customer directory (44) and the company directory (45) for each registered customer and company as a member and saves the data to be provided for the customer and the company each. It'll be explained later again for the data.

[53] As well, the administration server (31) has a basic display part (37) such as CRT or

LCD for screen displays and an input part (38) such as a keyboard for inserting information. The reference number (39), as a communication interface, performs the transmission/receipt of the data connecting to network physically.

[54] According to this invention, the administration server (30) communicates with the exhibition hall server (50) installed in the exhibition hall where the products (100) are exhibited via network. According to the example of this invention, the RF terminal (60) attached in each product (100) exhibited in the exhibition hall is more equipped, and the RF terminal (60) reads the RF card (70) a visitor who visits the exhibition holds and interprets the card.

[55] The exhibition hall server (50) , as D3 shows, includes a controller (51) which controls each part, a basic display device (52) such as CRT or LCD, an input device (53) such as a keyboard to insert information and a communication interface (54) connected to network physically for access to the administration server (30).

[56] And the exhibition hall server (50) includes the several RF terminals (60) installed in the designated scope of the exhibition and a local area transmitting and receiving device (55) which performs the local area mobile communications. The local area transmitting and receiving device (55) includes the followings to transmit the data in the local area mobile communication network such as Wireless Personal Area Networks (WPANs) desirably, Wireless Local Area Networks (WLANs), Bluetooth, Wireless LANs, and Dedicated Short Range Communication. As those technical organizations are well known, the detailed explanation is omitted.

[57] The storage unit (56) of the exhibition hall server (50) can save the exhibition ID

(56a), the catalogue ID (56b), the user ID (56c), the serial number of RF card (56d), and the serial number of RF terminal (56e) for working as the picture shows, as well.

[58] The RF terminal (60) is installed and attached for each product (100) exhibited in the exhibition, but it does not mean that RF terminal (60) is combined with the product (100) physically or electrically, and it is a grouping that each RF terminal is appointed to each product (100). Desirably, the RF terminal (60) can be installed for each product (100) or for each product group or unit. It will be decided in accordance with a classification and contents of the electronic catalogue provided to the customers.

[59] D4 shows a rough organization of the RF terminal (60) in a diagram. According to the diagram, the RF terminal (60) in accordance with this example includes Microprocessor (61), Fluorescent display element or Display such as LCD for displaying the simple information (62), a key pad combined with characters and numbers to insert information and Memory (64).

[60] And, the RF terminal (60) includes RF reader part (65) to read information of RF card (70) and Local area wireless communication module (66) to transmit/receive the data to the exhibition hall server (50) via the local area wireless communication network.

[61] The RF reader part (65) is to read RF card (70) a visitor holds and interpret the data.

The RF card (70) includes ROM, RAM, EEPROM and antennas, is available for reading and writing, and is a non contact type card using an electromagnetic induction method by an antenna.

[62] As the organizations of the RF card (70) and RF terminal (60) that interprets the RF card are well known, no more detailed explanation will be followed. This example shows RF card (70) and RF terminal (60) but, this invention is not limited to, IrDA (Infrared Data Association) module, Magnetic card, Fingerprints recognition, 3-dimensional barcode and etc can be applied to.

[63] A process providing the electronic catalogues according to the examples of this invention will be explained using a system having the same organization as above.

[64] D5 shows a process that the company uploads the electronic catalogues in a diagram according to the examples of this invention. Referring to the drawing, first, the company accesses to the administration server (30) via the company terminal (20), registers as a member at the web page supported by the web managing part (32) and logs in. (Step S200). At this time, the member registration & authentication part (33) saves the information of the company in users DB (41) and performs the member authentication for logged in members.

[65] The exhibition DB (42) of the administration server (30) has the saved basic information such as a title and schedule for the exhibition to be held and the web managing part (32) can provide the web page that describes a list for the exhibition via the company terminal (20). If there is a company which wants to participate in the exhibition, the company clicks the exhibition of the lists provided, checks the detailed information such as a place, schedule, and registers the participation of the exhibition via a prescribed process. (Step S210).

[66] The directory managing part (34) of the administration server (30) creates the company directory (45) for the company's participating registration of the exhibition (Step S220). As D6 shows, this company directory (45) can include the company information (45a) including the name, address, representative and products of the company, the exhibition information (45b) including the basic information of the exhibition, the electronic catalogue account (45c) that saves the electronic catalogues the participated company uploads and CRM report account (45d) that can save CRM report created as the administration server (30) analyze the click stream of the customer. The electronic catalogue account (45c) and CRM report account (45d), if the company registers the exhibition participation, can be activated and save the data. The electronic catalogue account (45c) has, as follows, the electronic catalogues that the company uploads and the matching data of the company and the exhibition, and the CRM report account (45d) has CRM report that the administration server (30) creates and the matching data between the company and the exhibition.

[67] Next, when the company directory (45) is created, for example, the company selects its company directory and uploads the electronic catalogues (Step S230). This uploading of the electronic catalogues can be performed using the ordinary file uploading function, and the uploading of the electronic catalogues can be organized with word file documents such as MS-Word, Powerpoint, Excel and Hangul, image files such as JPG₅BMP, TIF, GIF and PDF, hyper media files like HTML, HTM or XML and the combination of those files, but it is not limited to this example.

[68] As above, when the company upload the electronic catalogue, the catalogue processing part (35) of the administration server (30) gives its own catalogue ID to the uploaded electronic catalogue (Step S240).

[69] And more desirably, the catalogue processing part (35), as the followings, inserts

CRM tag into the electronic catalogue to analyze the personal information and propensity of the customer who accesses to the electronic catalogue, and saves the information in the catalogue DB (43) (Step S250). The CRM tag is a standard to analyze the customer's selected information, and as it is a well known technique, n more detailed explanation will be followed. The electronic catalogue account (45c) activated in the company directory (45) keeps the record data of the electronic catalogues.

[70] Next, the information about the electronic catalogue the company uploads shall be notified of the exhibition where the product is actually exhibited. For this, the administration server (30) transmits the corresponding catalogue ID to the exhibition hall server (50) connected with network via a communication interface (39) (Step S260). At that time, it is desirable that the given exhibition ID for the exhibition is transmitted together, but, the exhibition ID can be notified in advance regardless of the catalogue ID.

[71] The exhibition hall server (50) receives the catalogue ID, for example and transmits the corresponding catalogue ID for each RF terminal (60) installed in the product (100) corresponding to the electronic catalogue, and the RF terminal (60) saves it (Step S270). In detail, the exhibition hall server (50) matches the received catalogue ID with the serial number of RF terminal (60) installed in the product (100) corresponding to the electronic catalogue and saves it in the storage unit. Simultaneously, the administration server (50) transmits the catalogue ID to the corresponding RF terminal (60) via the local area transmitting/receiving device (55) and RF terminal (60) receives it via the local area wireless communication module (66) and saves it in the memory (64). This example shows that the catalogue ID saves in the RF terminal (60), but, as its alternative plan, the catalogue ID is not saved in the RF terminal (60), but, it can be saved in the exhibition hall server (60) matched with the catalogue ID and the serial number of RF terminal. This transformed example is predictable whoever has an ordinary knowledge in the corresponding technology, so, it shall be regarded that it is included in the technique of this invention.

[72] Hereby, the exhibition registration of the company and the uploading of the electronic catalogues are completed, and the visitor who visits the exhibition can get the catalogues the visitor wants with just holding the RF card (70). The process is showed in D7. [73] Referring to D7, a visitor of the exhibition gets issued of RF card (70) in the information center of the exhibition first (Step S300). For example, the visitor fills up the application with his user ID and the basic information and hands the application in. And a guide gives a serial number of RF card (70) to the user ID of the visitor.

[74] Desirably, the visitor accesses to the administration server (30) with his customer terminal (10) before entering the exhibition, registers as a member and gets the user ID. As an alternative plan, the visitor can register as a member based on his personal information via the exhibition hall server instantly, and get the user ID.

[75] The user ID of the visitor is matched with the serial number of the issued RF card

(70) and saved in the storage unit of the exhibition hall server (50).

[76] As an alternative plan, the exhibition hall server (50) creates the other temporary ID corresponding to the user ID above, matches it, saves in the storage unit and uses it. This transformed example is predictable in this technology.

[77] The visitor who got the RF card (70) walks around the exhibition hall and when the visitor finds the product whose catalogue is needed, the visitor makes his RF card (70) access to RF terminal (60) and makes RF terminal (60) interpret his RF card (70) (Step S310). And, RF reader part (65) of RF terminal (60) interprets the serial number saved in RF card (70) and the interpreted serial number of RF card is transmitted with the catalogue ID saved in the memory (64) of RF terminal (60) to the exhibition hall server (50) via Local area wireless communication module (66) (Step S320). RF card (70) is showed as an example of this example, but an ordinary transportation card can be used, and in this case, RF terminal (60) can interpret the personal information like a resident registration number saved in the transportation card.

[78] The exhibition hall server (50) who receives the catalogue ID and card serial number by Local area transmitting/receiving device (55) extracts the user ID corresponding to the above serial number from the storage unit (56) and transmits the exhibition ID, the user ID and the catalogue ID to the administration server (30) connected to network (Step S340).

[79] The catalogue processing part (35) of the administration server (30) that accepted the above data extracts the electronic catalogue corresponding to the catalogue ID from the catalogue DB (43) and saves it in the customer directory (44) corresponding to the received user ID. As an alternative plan, it is available to set a link to the electronic catalogue and provide the link than to save in the customer directory.

[80] After finishing providing the electronic catalogues as above, the administration se rver (30) sends a message that informs the visitors or the customers corresponding to the user IDs via non-illustrated way of the availability of providing and obtaining the electronic catalogues (Step S 360). These messages can be sent with a way of sending messages to the customer's email address and/or mobile phone numbers. [81] The visitor or the customer who receives the message can access to the administration server (30) via the customer terminal (10) at home or office and get the electronic catalogues. This process is showeds in D8.

[82] Referring to the drawing, first, the customer accesses to the administration server

(30) via the customer terminal (10) and logs in. (Step S400)

[83] Next, the customer accesses his customer directory (44) that the administration server (30) provides and searches the lists (Step S410). For example, if the customer opens the customer directory (44), the administration server (30) can provide a list of the electronic catalogues for each exhibition or company that the customer visited.

[84] And, the customer selects one of the electronic catalogue lists that the customer wants (Step S420), according to the selection, the administration server (30) provides the corresponding electronic catalogue saved in the customer directory (44) to the customer terminal (10) (Step S430). This action can be achieved from that the administration server (30) provides the electronic catalogues in a web page type such as HTML and the customer terminal (10) displays it using a web browser, but this is not limited to it. Desirably, it can be achieved from that the customer can download the electronic catalogue to the customer terminal (10) (Step S430).

[85] The customer can classify or arrange the above electronic catalogues saved in the customer directory (44) under the necessity. For example, the administration server (30) can classify or save the electronic catalogues in the customer directory or creates a separate folder and classify or save the electronic catalogues in the newly separate folder upon the customer's request.

[86] On the other hand, when the customer selects one of the electronic catalogues in the above step S420, the clicking signal is analyzed by the stream processing part (36) of the administration server (30). That is, if the customer clicks the electronic catalogue, CRM tag information inserted in the above electronic catalogue is sent to the stream processing part (36) and analyzed (Step S460).

[87] Next, the stream processing part (36) makes a CRM report according to the above

CRM tag information, sends a report to CRM report account (45d) of the company directory (45) and makes the CRM report account save that report.

[88] The CRM report includes the name, address, job, age, sex, user ID, contact of the customer and the exhibition visited date, the opened catalogue titles, the catalogue ID, the access date and etc, but not limited to those.

[89] Accordingly, the exhibition participated company can get these CRM reports via access to the company directory (45) via its own company terminal (20). More desirably, it can create, except for the customer directory of the company directory, a directory of a supervising company which supervises the exhibition and provide the above CRM data here, simultaneously. The supervising company can use the data for the exhibition effects analysis with analyzing the basic data about the visitors and the companies.

[90] D9 shows a rough organization of a system providing the electronic catalogues in a diagram according to the other desirable examples of this invention. The item in this drawing marked the same with the fore-illustrated drawing indicates the same organization.

[91] Referring to D9, of this example, the product (100) equipped in the exhibition has

RF transponder (80). The RF transponder (80) includes a reading/writing memory that is able to program electromagnetically. As an alternative plan, the RF transponder (80) can be a typical RFID transponder that a particular identifier is programmed in the nonvolatile memory. The serial number of a transponder or the ID of the electronic catalogues will be saved in the above memory. .

[92] In this example, the visitor has RF terminal (90), and the organization of the RF terminal (90) is the same as showed in D4. The RF terminal (90) interprets the recorded data in RF transponder (80), processes it and transmits it to the exhibition hall server (50).

[93] The method providing the electronic catalogues using the system of this example that has the same organization as above is showed in DlO. The same reference sign as showed in D5 shows the same step that processes the same process.

[94] According to this example, at step S500, the catalogue ID is given to the RF transponder (80) attached in each product (100). In this case if the RF transponder (80) has the reading/writing available memory, the catalogue ID can be saved in each RF transponder (80). This offer of the catalogue ID can be performed using RF terminal (90) or a separate programming inserting tool. If the RF transponder (80) is programmed when manufactured and it can only read a serial number of transponder (identification number), the catalogue ID is matched with the serial number of the transponder and the data is saved in the exhibition hall server (50).

[95] DI l shows a rough process that a visitor who visits the exhibition gets the electronic catalogues using RF terminal (90

[96] Referring to the drawing, the visitor is given RF terminal (90) that saves the user ID or is matched with the visitor's user ID (Step S600).

[97] Next, the visitor accesses his RF terminal (90) to RF transponder (80) attached in the product (100) the visitor wants, makes RF terminal interpret the serial number of RF transponder (80) (Step S610). If the catalogue ID is saved in the above RF transponder (80), RF terminal (90) will read the catalogue ID data. Ordinarily, RF transponder (80) receives the 1^st RF frequency signal from the reader part of the RF terminal (90), extracts a power- source and address and generates the 2° RF frequency signal as a response. [98] The RF terminal (90) that interprets RF transponder (80) transmits the serial number of a transponder (or the catalogue ID) and the serial number of RF terminal (or the user ID) to the exhibition hall server (50) (Step S620).

[99] Next, the exhibition hall server (50) extracts the user ID corresponding to the serial number of RF terminal (Step S630) and the catalogue ID corresponding to the serial number of RF transponder (Step S640). If the user ID and the catalogue ID is transmitted from RF terminal (90) to the exhibition hall server (50), the above steps, S630 and S640, can be omitted.

[100] And, the actions after the exhibition hall server (50) transmits and processes the exhibition ID, user ID and catalogue ID to the administration server (30) are the same as showed above in the examples.

[101] D 12 shows a rough organization of the system providing the electronic catalogues according to the other examples of this invention. The same reference sign as showed above indicates the same sign.

[102] Referring to the drawing, RF terminal (60) installed in each product of this example directly communicates with the administration server (30) via Wireless communication network (1), not passing through the exhibition hall server. For this, RF terminal (60) is equipped with Wireless communication module (not illustrated) that can connect to the administration server (30) passing through a repeater.

[103] To perform this example, it is preferable that the user ID is within the RF card (70) the visitor holds, but, the matching data of the user ID and the serial number of RF card can be saved in the above administration server (30). And it is preferable that the electronic catalogue ID is saved in the RF terminal (60), but the matching data of the catalogue ID and the serial number of RF terminal can be saved in the above administration server (30).

[104] Accordingly, if RF terminal (60) interprets the user ID of RF card (70), it transmits the catalogue ID saved in RF terminal (60) with the above user ID to the administration server (30) via Wireless communication network (1). Next, the administration server (30) provides the electronic catalogue corresponding to the above catalogue ID to the customer directory corresponding to the user ID.

[105] As an alternative plan, the RF terminal (60) can interpret the serial number of RF card and transmit it with the serial number of RF card to the administration server (30). The administration server (30) can extract the user ID and the catalogue ID each corresponding to the serial numbers of each card and terminal.

[106] D 13 shows a rough organization of the system providing the electronic catalogues according to the other examples of this invention. The same reference sign as showed above indicates the same sign.

[107] Referring to the drawing, RF terminal (90) the visitor holds in directly com- municates with the administration server (30) via Mobile communication network (1), not passing through the exhibition hall server. For this, RF terminal (90) is equipped with Mobile communication module (not illustrated) that can connect to the administration server (30) passing through a repeater. Desirably, the above RF terminal (90) can be a mobile communication terminal as the same as a mobile phone a visitor has. In this case, the mobile communication terminal is organized to recognize RF transponder (80) equipped with RF reader module, or to interpret an identification tag for each product equipped with an infrared recognition module.

[108] To perform this example, it is preferable that the user ID is within the RF card (90) the visitor holds, but, the matching data of the user ID and the serial number of RF card can be saved in the above administration server (30). More desirably, the serial number of the RF terminal (90) can include the identification number or phone number of the mobile phone.

[109] And it is preferable that the electronic catalogue ID is saved in the RF transponder

(or identification tag), but the matching data of the catalogue ID and the serial number of RF transponder (or identification number) can be saved in the above administration server (30).

[110] Accordingly, the visitor accesses his RF terminal (90) to RF transponder (80) attached in the product (100) the visitor wants, makes RF terminal (90) interpret the catalogue ID (or the serial number) of RF transponder (or the identification number) (80), transmit it with the user ID (or the serial number of the terminal) to the administration server (30) via Mobile communication network (1).

[I l l] And, the administration server (30) provides the electronic catalogue corresponding to the catalogue ID to the customer directory corresponding to the user ID.

[112]

Industrial Applicability

[113] As described above, this invention has the following industrial availability and effects.

[114] The expected effects in a visitor's view:

[115] First, a visitor of the exhibition frees from inconvenience such as collecting and taking the paper-type catalogues.

[116] Second, as the visitor can classify and keep the collected electronic catalogues conveniently, it can reduce a waste of time and place followed by the classifying/keep catalogues, be easy-to search for the information the visitor wants and heighten the use rate of the catalogue information.

[117] Third, as a characteristic of the electronic catalogues that is provided without any restriction of space, the visitor can get the more detailed and widened information than the paper-type catalogues can give and use the other information in an electronic form with linked, more easily.

[118] The expected effects in a view of the company which exhibits,

[119] First, the company can reduce the cost for making/distributing the paper- type catalogues. [120] Second, as the electronic catalogues have no limitation of space and the expression form, it gives the product information via the more detailed and various expressions

(Flash, moving images and etc) to the visitors and heightens the understanding and the favorable impression for the products. [121] Third, as it accumulates the data for the visitor's certain actions such that the visitor collects the electronic catalogues, opens the collected catalogue and clicks the key words interested and analyze popularity of the product and the customer's taste, it can be used for the data as the marketing data for the visitors and products and the effects analysis data after the exhibition. [122] Forth, as the visitor keeps and uses the electronic catalogues for the longer time compared to the paper-type catalogues, a continuous product advertising effect can be expected.

[123] The expected effects in a supervising company's view,

[124] Based on the analysis data for the visitors who collected the electronic catalogues, it can analyze popularity for the exhibited products and an exhibition effects and use the analyzed data as the marketing data for the next exhibition [125] The other expected effects for the industry generally,

[126] It can reduce a waste of resources followed by making the paper-type catalogues, pollution and cost followed by disposal of the collected catalogues.

Sequence Listing [127] Electronic Catalogue, Exhibition

Claims

[1] A system providing the electronic catalogues that includes:

RF terminal that is installed in each product that exhibited in the exhibition hall to correspond to the number of the electronic catalogues, reads RF card a visitor holds and transmits the created, 1^st data;

The exhibition hall server that is installed in the exhibition, and transmits the 2° data created according to the 1^st data received from RF terminal; And the administration server that loads the saved electronic catalogues corresponding to the product according to the 2° data received from the exhibition hall server and provides it to the customer directory of the visitor.

[2] The method as claimed in claim 1,

A system providing the electronic catalogues whose characteristics are:

The 1^st data, includes one of the user ID and the serial number of RF card, and one of the serial numbers of the RF terminal and the catalogue ID,

The 2° data, includes the user ID and the catalogue ID corresponding to the above card serial number.

[3] A system providing the electronic catalogues that includes:

RF transponder that installed in each product exhibited in the exhibition hall to correspond to the number of the electronic catalouges;

RF terminal a visitor holds, that interprets the RF transponder and transmits the 1 ^st data created;

Exhibition hall Server that is installed in the above exhibition hall and transmits the 2° data created according to the 1^st data from the above RF terminal;

Administration Server which loads the saved electronic catalogues corresponding to the above product according to the 2° data from the above exhibition hall server and provides the catalogue to the customer directory of the above visitor

[4] The method as claimed in claim 3,

A system providing the electronic catalogues whose characteristics are:

The 1^st data includes, one of the RF transponder serial numbers and the catalogue IDs saved in the above RF transponder, one of the RF terminal serial numbers and the user's IDs saved in the RF terminal,

And the 2° data includes, the catalogue ID and the user's ID.

[5] The method as claimed in any of claims 2 to 4,

A system providing the electronic catalogues whose characteristics are: the administration server includes, a directory management part that gives the member registered customers or companies the user's ID, creates a customer directory or a company directory each and saves or manages the data in the directories; a catalogue process part that gives the above electronic catalogues uploaded by the company the above catalogue IDs, loads the corresponding electronic catalogue according to the catalogue ID received from the above exhibition hall server and provides the catalogue to the customer directory.

[6] The method as claimed in claim 5,

A system providing the electronic catalogues whose characteristics are: if the above catalogue process part inserts CRM tag to the uploaded electronic catalogues, the administration server, and if the visitor accesses to the electronic catalogue, those include a stream process part that analyze a click stream including the

CRM tag and make a CRM report.

[7] A method providing electronic catalogues that includes,

(a) a step that reads RF card a visitor holds by RF terminal installed for each product exhibited in the exhibition corresponding to the number of the electronic catalogues and interprets the 1^st data;

(b) a step that transmits the interpreted 1^st data from the RF terminal to the exhibition hall server installed in the exhibition;

(c) a step that transmits the 2° data created by the 1^st data from the exhibition hall server to the administration server connected to Network;

*(d) a step that the administration server provides the saved electronic catalogue corresponding to the products according to the received 2° data to the customer directory of the visitor.

[8] The method as claimed in claim 7,

And The method as claimed in claim 1,

A system providing the electronic catalogues whose characteristics are:

The 1^st data includes, one of the RF card serial numbers and the user ID and, one of the RF terminal serial number and the catalogue ID,

The 2° data includes, the user ID and the catalogue ID corresponding to the card serial numbers.

[9] The method as claimed in claim 8, the method providing the electronic catalogues whose characteristics are included: a step that a company which participates in the exhibition uploads the electronic catalogue in the administration server; a step that the administration server gives an catalogue ID to the electronic catalogue and saves it; a step that it transmits the catalogue ID to the exhibition hall server; and a step that the exhibition hall server saves the catalogue ID in each RF terminal or matches the catalogue ID to the serial number of RF terminal.

[10] The method as claimed in claim 9,

A method providing the electronic catalogues whose characteristics are included: a step that the administration server inserts CRM tag to the uploaded electronic catalogue; and a step that the administration server analyzes a click stream including the CRM tag and makes a CRM report when the visitor accesses to the electronic catalogue provided in the customer directory.

[11] A method providing the electronic catalogues that includes

(a) a step that reads RF transponder installed for each product exhibited in the exhibition corresponding to the number of the electronic catalogues by RF terminal a visitor holds and interprets the 1^st data;

(c) a step that transmits the 2° data created by the 1^st data from the exhibition hall server to the administration server connected to Network; and

(d) a step that the administration server provides the saved electronic catalogue corresponding to the products according to the received 2° data to the customer directory of the visitor.

[12] The method as claimed in claim 11,

A method providing the electronic catalogues whose characteristics are included:

The 1^st data includes, one of the serial number of RF transponder and the catalogue ID saved in the RF transponder, and one of the serial number of RF terminal and the user ID saved in the RF terminal,

The 2° data includes, the catalogue ID and the user ID.

[13] The method as claimed in claim 12,

A method providing the electronic catalogues whose characteristics are included: a step that a company which participates in the exhibition uploads the electronic catalogue in the administration server; a step that the administration server gives an catalogue ID to the electronic catalogue and saves it; a step that it transmits the catalogue ID to the exhibition hall server; and a step that the exhibition hall server saves the catalogue ID in each RF transponder or matches the catalogue ID to the serial number of RF transponder.

[14] The method as claimed in claim 13,

[15] A system providing the electronic catalogues that includes,

RF terminal that is installed for each product exhibited in the exhibition to correspond to the number of the electronic catalogues, interprets RF card a visitor holds and transmits the created data with interpreting RF card via the wireless communication network; and the Administration server that loads the saved electronic catalogue corresponding to the product according to the data from the RF terminal and provides the catalogue to the customer directory of the visitor.

[16] The method as claimed in claim 15,

A system providing the electronic catalogues whose characteristics are includes: the data transmitted to the administration server by the RF terminal includes, one of the RF card serial number and the user ID, and one of RF terminal serial number and the catalogue ID.

[17] A system providing the electronic catalogues that includes,

RF transponder that is installed for each product exhibited in the exhibition to correspond to the number of the electronic catalogues;

RF terminal, a visitor holds, that interprets the RF transponder and transmits the created data via the wireless communication network; and the administration server that loads the saved electronic catalogues corresponding to the product according to the data from RF terminal and provides the catalogue to the customer directory of the visitor.

[18] The method as claimed in claim 17,

A system providing the electronic catalogues whose characteristics are included: The data transmitted to the administration server by the RF terminal includes, one of RF transponder serial number and the catalogue ID saved in the RF transponder, and one of the RF terminal serial number and the user ID saved in the RF terminal. [19] The method as claimed in claim 18,

A system providing the electronic catalogues whose characteristic is that the RF terminal is a mobile commnication terminal which has a RF reader module.