WO2006074344A3 - An online advertising management system - Google Patents

An online advertising management system

Info

Publication number
WO2006074344A3
WO2006074344A3 PCT/US2006/000423 US2006000423W WO2006074344A3 WO 2006074344 A3 WO2006074344 A3 WO 2006074344A3 US 2006000423 W US2006000423 W US 2006000423W WO 2006074344 A3 WO2006074344 A3 WO 2006074344A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
advertisements
matching
relevant search
search terms
set
Prior art date
Application number
PCT/US2006/000423
Other languages
French (fr)
Other versions
WO2006074344A2 (en )
Inventor
Steve Li Long Chao
Bo Zhu
Original Assignee
Steve Li Long Chao
Gogo Technology Inc
Bo Zhu
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

A method and system for pricing and positioning online advertisements isdisclosed. The method and system identifies a set of relevant search terms for a set of advertisements on a network based on the contents of these advertisements. The identification of such relevant search terms is free from the influences of the advertisers, who sponsor these advertisements. In the event that the key word entered by a user of the network in his or her search matches some of the aforementioned relevant search terms, then the advertisements corresponding to these matching relevant search term (the 'matching advertisements') are positioned based on a number of parameters. The parameters include, without limitation, the offered prices for blocks of time to distribute the matching advertisements and the historical performance data of the advertisers sponsoring the matching advertisements.
PCT/US2006/000423 2005-01-07 2006-01-06 An online advertising management system WO2006074344A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US3146205 true 2005-01-07 2005-01-07
US11/031,462 2005-01-07

Publications (2)

Publication Number Publication Date
WO2006074344A2 true WO2006074344A2 (en) 2006-07-13
WO2006074344A3 true true WO2006074344A3 (en) 2007-09-13

Family

ID=36648196

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/000423 WO2006074344A3 (en) 2005-01-07 2006-01-06 An online advertising management system

Country Status (1)

Country Link
WO (1) WO2006074344A3 (en)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Also Published As

Publication number Publication date Type
WO2006074344A2 (en) 2006-07-13 application

Similar Documents

Publication Publication Date Title
Weinberg et al. Endoscopic balloon sphincter dilation (sphincteroplasty) versus sphincterotomy for common bile duct stones
Keller et al. Brands and branding: Research findings and future priorities
World Health Organization WHO report on the global tobacco epidemic 2015: raising taxes on tobacco
Chapman et al. Building internet capabilities in SMEs
US20060148566A1 (en) Method and apparatus of an extended Cell-A-Lot sales lead enhancement and customer loyalty system
US20030088467A1 (en) Method and apparatus for promoting website usage
Argenton et al. Search engine competition with network externalities
Oyserman Identity‐based motivation and consumer behavior
US20090222346A1 (en) Advertising payment based on confirmed activity prediction
Lee et al. Principles of advertising: a global perspective
US20080281704A1 (en) System and method for serving relevant question-based advertisements
JP2005242711A (en) Advertisement delivery management network system
JP2004154248A (en) Game history data control system
Ayers et al. Using search query surveillance to monitor tax avoidance and smoking cessation following the United States' 2009 “SCHIP” cigarette tax increase
Gertner et al. Country-dot-com: Marketing and branding destinations online
US20090222343A1 (en) Incentive mechanism for developing activity-based triggers of advertisement presentation
GB2425763A (en) Promotional property-identifying tag and data capture system
WO2002017591A3 (en) Data item replacement in a media stream of a streaming media
US20050209870A1 (en) Consumer products marketing process and method
Niblett Stretching the limits of social marketing partnerships, upstream and downstream: setting the context for the 10th innovations in social marketing conference
US20120278158A1 (en) Natural experiments in online advertising
WO2007041022A3 (en) Targeted advertising
CN104299153A (en) Advertisement promoting and statistic method based on network platform
CN101464984A (en) Control system and method for publishing advertisement using advertisement location label
JP2006277094A (en) Message character string output system, method for controlling this system, and program

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application
NENP Non-entry into the national phase in:

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 06717598

Country of ref document: EP

Kind code of ref document: A2