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An online advertising management system

Info

Publication number
WO2006074344A3
WO2006074344A3 PCT/US2006/000423 US2006000423W WO2006074344A3 WO 2006074344 A3 WO2006074344 A3 WO 2006074344A3 US 2006000423 W US2006000423 W US 2006000423W WO 2006074344 A3 WO2006074344 A3 WO 2006074344A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
advertisements
search
relevant
matching
terms
Prior art date
Application number
PCT/US2006/000423
Other languages
French (fr)
Other versions
WO2006074344A2 (en )
Inventor
Steve Li Long Chao
Bo Zhu
Original Assignee
Steve Li Long Chao
Gogo Technology Inc
Bo Zhu
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

A method and system for pricing and positioning online advertisements isdisclosed. The method and system identifies a set of relevant search terms for a set of advertisements on a network based on the contents of these advertisements. The identification of such relevant search terms is free from the influences of the advertisers, who sponsor these advertisements. In the event that the key word entered by a user of the network in his or her search matches some of the aforementioned relevant search terms, then the advertisements corresponding to these matching relevant search term (the 'matching advertisements') are positioned based on a number of parameters. The parameters include, without limitation, the offered prices for blocks of time to distribute the matching advertisements and the historical performance data of the advertisers sponsoring the matching advertisements.
PCT/US2006/000423 2005-01-07 2006-01-06 An online advertising management system WO2006074344A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US3146205 true 2005-01-07 2005-01-07
US11/031,462 2005-01-07

Publications (2)

Publication Number Publication Date
WO2006074344A2 true WO2006074344A2 (en) 2006-07-13
WO2006074344A3 true true WO2006074344A3 (en) 2007-09-13

Family

ID=36648196

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/000423 WO2006074344A3 (en) 2005-01-07 2006-01-06 An online advertising management system

Country Status (1)

Country Link
WO (1) WO2006074344A3 (en)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Also Published As

Publication number Publication date Type
WO2006074344A2 (en) 2006-07-13 application

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